From the Sector

• Currency-neutral sales up 4%, despite more than € 300 million negative impact from macroeconomic constraints
• Markets representing more than 85% of the business grow 14% overall
• Gross margin down 1.5pp to 50.3% reflecting significantly higher supply chain costs
• Operating profit reaches € 392 million
• Net income from continuing operations amounts to € 360 million
• FY 2022 outlook reflects double-digit growth during the second half of the year

“Our Western markets continued to show strong momentum in the second quarter amid heightened macroeconomic uncertainty. With Asia-Pacific returning to growth, markets combined representing more than 85% of our business grew at a double-digit rate,” said adidas CEO Kasper Rorsted. “With sports back at center stage this summer, revenues in our strategic growth categories Football, Running and Outdoor all increased by double digits. However, the macroeconomic environment, particularly in China, remains challenging. The recovery in this market is – due to continued covid-19-related restrictions – slower than expected. And we have to take into account a potential slowdown in consumer spending in all other markets for the remainder of the year.”

Currency-neutral revenues increase 4% despite macroeconomic constraints
In the second quarter, currency-neutral revenues increased 4% as adidas continued to see strong momentum in Western markets. This growth was achieved despite continued challenges on both supply and demand. Supply chain constraints as a result of last year’s lockdowns in Vietnam reduced top-line growth by around € 200 million in Q2 2022. In addition, the company’s decision to suspend its operations in Russia reduced revenues by more than € 100 million during the quarter. Continued covid-19-related lockdowns in Greater China also weighed on the top-line development in Q2. From a channel perspective, the top-line increase was to a similar extent driven by the company’s own direct-to-consumer (DTC) activities as well as increases in wholesale. Within DTC, e-commerce, which now represents more than 20% of the company’s total business, showed double-digit growth reflecting strong product sell-through. From a category perspective, revenue development was strongest in the company’s strategic growth categories Football, Running and Outdoor, which all grew at strong double-digit rates. In euro terms, revenues grew 10% to € 5.596 billion in the second quarter (2021: € 5.077 billion).

Strong demand in Western markets
Revenue growth in the second quarter was driven by Western markets despite last year’s lockdowns in Vietnam still reducing sales, particularly in EMEA and North America, by
€ 200 million in total. In addition, the top-line development in EMEA was also impacted by the loss of revenue in Russia/CIS of more than € 100 million. Nevertheless, currency-neutral sales grew 7% in the region. Revenues in North America increased 21% during the quarter driven by growth of more than 20% in both DTC and wholesale. Revenues in Latin America increased 37%, while Asia-Pacific returned to growth. Currency-neutral revenues increased 3% in this market despite still being impacted by limited tourism activity in the region. In contrast, the company continued to face a challenging market environment in Greater China, mainly related to the continued broad-based covid-19-related restrictions. As a result, currency-neutral revenues in the market declined 35% during the three-months period, in line with previous expectations. Excluding Greater China, currency-neutral revenues in the company’s other markets combined grew 14% in Q2.

Operating profit of € 392 million reflects operating margin of 7.0%
The company’s gross margin declined 1.5 percentage points to 50.3% (2021: 51.8%). Significantly higher supply chain costs and a less favorable market mix due to the significant sales decline in Greater China weighed on the gross margin development. This could only be partly offset by a higher share of full price sales, first price increases and the benefits from currency fluctuations. Other operating expenses were up 19% to € 2.501 billion (2021: € 2.107 billion). As a percentage of sales, other operating expenses increased 3.2 percentage points to 44.7% (2021: 41.5%). Marketing and point-of-sale expenses grew 8% to € 663 million (2021: € 616 million). The company continued to prioritize investments into the launch of new products such as adidas’ new Sportswear collection, the next iteration of its successful Supernova running franchise and first drops related to the Gucci collaboration as well as campaigns around major events like ‘Run for the Oceans.’ As a percentage of sales, marketing and point-of-sale expenses were down 0.3 percentage points to 11.8% (2021: 12.1%). Operating overhead expenses increased by 23% to a level of € 1.838 billion (2021:
€ 1.492 billion). This increase was driven by adidas’ continuous investments into DTC, its digital capabilities and the company’s logistics infrastructure as well as by unfavorable currency fluctuations. As a percentage of sales, operating overhead expenses increased 3.5 percentage points to 32.8% (2021: 29.4%). The company’s operating profit reached a level of € 392 million (2021: € 543 million), resulting in an operating margin of 7.0% (2021: 10.7%).

Net income from continuing operations reaches € 360 million
The company’s net income from continuing operations slightly declined to € 360 million (2021: € 387 million). This result was supported by a one-time tax benefit of more than € 100 million due to the reversal of a prior year provision. Consequently, basic EPS from continuing operations reached € 1.88 (2021: € 1.93) during the quarter.

Currency-neutral revenues on prior year level in the first half of 2022
In the first half of 2022, currency-neutral revenues were flat versus the prior year period. In euro terms, revenues grew 5% to € 10.897 billion in the first six months of 2022 (2021:
€ 10.345 billion). The company’s gross margin declined 1.7 percentage points to 50.1% (2021: 51.8%) during the first half of the year. While price increases as well as positive exchange rate effects benefited the gross margin, these developments were more than offset by the less favorable market mix and significantly higher supply chain costs. Other operating expenses increased to € 4.759 billion (2021: € 4.154 billion) in the first half of the year and were up 3.5 percentage points to 43.7% (2021: 40.2%) as a percentage of sales. adidas generated an operating profit of € 828 million (2021: € 1.248 billion) during the first six months of the year, resulting in an operating margin of 7.6% (2021: 12.1%). Net income from continuing operations reached € 671 million, reflecting a decline of € 219 million compared to the prior year level (2021: € 890 million). Accordingly, basic earnings per share from continuing operations declined to € 3.47 (2021: € 4.52).

Average operating working capital as a percentage of sales slightly decreases
Inventories increased 35% to € 5.483 billion (2021: € 4.054 billion) at June 30, 2022 in anticipation of strong revenue growth during the second half of the year. Longer lead times as well as the challenging market environment in Greater China also contributed to the increase. On a currency-neutral basis, inventories were up 28%. Operating working capital increased 23% to € 5.191 billion (2021: € 4.213 billion). On a currency-neutral basis, operating working capital was up 14%. Average operating working capital as a percentage of sales decreased 0.4 percentage points to 21.0% (2021: 21.4%), reflecting an overproportional increase in accounts payable due to higher sourcing volumes and product costs.

Adjusted net borrowings at € 5.301 billion
Adjusted net borrowings amounted to € 5.301 billion at June 30, 2022, representing a year-over-year increase of € 2.155 billion (June 30, 2021: € 3.146 billion). This development was mainly due to the significant decrease in cash and cash equivalents.

FY 2022 outlook reflects double-digit growth during the second half of the year
On July 26, adidas adjusted its guidance for FY 2022 due to the slower-than-expected recovery in Greater China since the start of the third quarter resulting from continued widespread covid-19-related restrictions. adidas now expects currency-neutral revenues for the total company to grow at a mid- to high-single-digit rate in 2022 (previously: at the lower end of the 11% to 13% range), reflecting a double-digit decline in Greater China (previously: significant decline). While so far the company did not experience a meaningful slowdown in the sell-through of its products or significant cancellations of wholesale orders in any market other than Greater China, the adjusted guidance also accounts for a potential slowdown of consumer spending in those markets during the second half of the year as a result of the more challenging macroeconomic conditions. Therefore, growth in EMEA is now expected to be in the low teens (previously: mid-teens growth), while revenues in Asia-Pacific are projected to grow at a high-single-digit rate (previously: mid-teens growth). Despite the more conservative view on the development of consumer spending in the second half of the year, adidas has increased its forecasts for North America and Latin America reflecting the strong momentum the brand is enjoying in these markets. In North America, currency-neutral revenues are now expected to increase in the high teens. Sales in Latin America are projected to grow between 30% and 40% (both previously: mid- to high-teens growth).   

Due to the less favorable market mix and the impacts from initiatives to clear excess inventories in Greater China until the end of the year, gross margin is now expected to reach a level of around 49.0% (previously: around 50.7%) in 2022. Consequently, the company’s operating margin is now forecast to be around 7.0% (previously: around 9.4%) and net income from continuing operations is expected to reach a level of around € 1.3 billion (previously: at the lower end of the € 1.8 billion to € 1.9 billion range).

To celebrate the 50th year of Title IX, adidas announced a series of brand initiatives and commitments aimed at creating a more equitable and inclusive future of sport . Commencing with the signing of 15 female student-athletes to name, image, and likeness (NIL) deals across seven collegiate sports, the brand is further underscoring its commitment to women and LGBTQI+ athletes in sport through an expanded partnership with Athlete Ally to grow chapter footprints on college campuses.

In addition, adidas is partnering with Candace Parker to create a mentorship program that provides newly signed student-athletes with guidance as they navigate the NIL era.

“As a leading global sports brand, we're focused on creating long-term equity in sport . That means both investing in the next generation of athletes today and also supporting them in the future,” said Rupert Campbell, president of adidas North America. “We welcome this group of powerful student-athletes to the adidas family and look forward to working alongside them to define what is possible for the future of sport.”

The initial group of student-athletes was revealed at the brand’s Title IX celebration in New York City announced by Billie Jean King and Ally Love , attended by Layshia Clarendon, Kristine Lilly, Ifeoma (Ify) Onumonu, Imani Dorsey, Kelsey Robinson, media, family, and friends.

The following student-athletes have been announced as adidas partners:
Maddy Anderson – Mississippi St., soccer
Emily Mason – Rutgers, soccer
Brianna Copeland – Indiana, softball     
Erin Moss – Georgia Tech, volleyball
Lauren Dooley – Kansas, volleyball
Moriah Oliveira – Miami, track & field
Kinsey Fiedler – Washington, softball
Gianna Pielet – Texas A&M, tennis
Jayci “Jay” Goldsmith – Texas A&M, tennis
Izzy Redmond – ASU, gymnastics
Nicklin Hames – Nebraska, volleyball
Jaiden Thomas – NC State, soccer
Jameese Joseph – NC State, soccer
Hailey Van Lith – Louisville, basketbal
India Wells – Grambling State, softball

An Investment in All Athletes
adidas believes long-term equity in sport starts with investment. This initial all-female group of student-athletes builds on the brand’s March announcement of a sweeping, equitable and inclusive NIL Ambassador Network reaching more than 50,000 eligible student-athletes across 23 sports, all genders and 109 D1 universities beginning this fall at Power 5 programs and HBCUs.

Looking towards the next 50 years of Title IX, the Education Amendment prohibiting discrimination against students based on sex, adidas will continue investing in athletes and programs that increase representation and visibility, with this being a commitment to create a more progressive future of equity in sport .

Stahl, a proponent of responsible chemistry, is submitting a greenhouse gas (GHG) emissions reduction target that is aligned with the most recent guidance provided by the Science Based Targets initiative (SBTi). The new target marks a key milestone on the company’s journey toward carbon neutrality.

Stahl’s SBTi submission includes a specific commitment regarding the company’s Scope 3 upstream emissions, which Stahl aims to reduce by at least 25% over the next 10 years, compared with the base year (2021). This reduction would primarily be achieved by Stahl replacing its fossil-based raw materials with lower-carbon alternatives. The target is a major step towards the objective of limiting global warming temperature increase to 1.5°C above pre-industrial levels by 2050, as agreed at the 2015 Paris Climate Accords.
 
Stahl’s extended commitment builds on the company’s existing targets to reduce its emission for Scopes 1 and 2, which were set shortly after the Paris Agreement in 2015. Stahl has since reduced its Scope 1 and 2 (direct) GHG emissions by more than 30%, thanks to operational efficiency gains and by decarbonizing its energy supply.

Scope 3 GHG emissions cover all the additional indirect emissions that can occur in the value chain, including those associated with purchased raw materials, packaging, business travel, and transportation. Stahl’s Scope 3 emissions currently represent over 90% of its carbon footprint.

Standards Australia released on May 23 a new national standard that builds on the test methods and criteria of the INDA/EDANA Flushability Guidance Document, Fourth Edition (GD4). It also includes a new user-friendly labeling approach to indicate what products can be flushed down the toilet.

INDA and EDANA issued a copyright license for the testing method under a collaborative agreement with Water Services Association of Australia (WSAA). Australia and New Zealand manufacturers will now follow the same rigorous seven-test process established by INDA and EDANA, with minor modifications, to determine which wipes can be safely flushed in Australia and New Zealand.  

WSAA worked with Standards Australia – the country’s leading independent, non-governmental, not-for-profit standards organization – to develop the new standard in response to increasing blockages experienced by water utilities and customers across Australia.

The standard specifies test methods and criteria for determining if products are suitable for disposal by flushing them down a toilet and also provides guidance on labeling and marking of these products. Toilet paper, liquids and soluble products are excluded.

Global Fashion Agenda (GFA), the non-profit organisation that fosters collaboration on sustainability in fashion to drive impact, has forged a new alliance with UN Climate Change secretariat (UNFCCC) to accelerate the fashion industry’s climate action.
 
The Fashion On Climate report projects that if the fashion industry does not accelerate its response to climate change, by 2030 it will produce around twice the volume of greenhouse gas emissions required to align with the Paris Agreement global warming pathways by 2050. With the urgent need for industry transformation, the new alliance between GFA and UNFCCC will accelerate the impact of the UN Fashion Industry Charter for Climate Action which aims to drive the fashion industry to net-zero emissions no later than 2050 in line with keeping global warming below 1.5 degrees.
 
The collaboration will be activated around the organisations’ prestigious forums including GFA’s Global Fashion Summit and UNFCCC’s annual Conference of Parties (COP). Through these forums, the organisations will collaborate to unite fashion leaders and core stakeholders to facilitate knowledge sharing, impactful partnerships, and the implementation of bold actions needed to meet the Fashion Charter targets.
 
Global Fashion Summit: Copenhagen Edition 2022, the leading international forum for sustainability in fashion, will take place on 7-8 June in the grand setting of the Royal Opera House, Copenhagen, Denmark. Under the theme ‘Alliances For a New Era’ - the Summit will endeavour to form previously inconceivable alliances within the fashion industry and also examine atypical cross-industry alliances, in a bid to accelerate the transition to a net positive reality.
 
UNFCCC will, through the Fashion Charter, contribute to the Summit content, where they will share insights on its progress and what further solutions are needed. UNFCCC will also hold its annual Fashion Charter meeting at the Summit, where the organisations will convene relevant experts to join resources and discuss tools that can enable the sector to achieve its climate targets laid out in the charter. The alliance will also continue for future editions Global Fashion Summit in other locations, in addition to Copenhagen.
 
Beyond the Summit, GFA and UNFCCC will continue to work together to elevate publications and reports, such as the Fashion CEO Agenda, and inform Fashion Charter meetings during COP27 to raise awareness among leaders on the most pressing issues and priorities and urging commitments from industry leaders to drive change within social, environmental and circular dimensions.
 
Federica Marchionni, CEO, Global Fashion Agenda, says: “GFA is striving to create impactful alliances that can accelerate the fashion industry’s transition to a net zero reality. We are therefore thrilled to be collaborating with UNFCCC as its Fashion Charter is an essential tool to mobilise the necessary industry transformation. Through our collaboration, we hope to bring together core fashion stakeholders, foster pre-competitive collaboration and provide even deeper insights and guidance to advance progress.”
 
Niclas Svenningsen, Climate Action manager, UNFCCC, says, “We are excited for this opportunity to reinforce our collaboration with the Global Fashion Agenda. The climate crisis is today the paramount issue for the fashion sector to address. While the Fashion Charter brings together a wide range of stakeholders to work collaboratively on solutions, the Global Fashion Agenda is an important venue for broader sustainability discussions in the fashion sector. We see many opportunities for further strengthening and highlighting both the sustainability and the climate work through this collaboration.”

118 organisations signed today the TCLF (= Textiles, Clothing, Leather and Footwear) Pact for Skills, an initiative promoted by the European Commission and coordinated by EURATEX. The signatories acknowledge the skills challenge in the textiles ecosystem, and commit to invest in reskilling and upskilling workers, integrating green and digital skills and improving the attractiveness of the sector. Members of the Pact will benefit from networking, guidance and resources offered by the EC to implement the targets which are proposed in the Pact.

The Pact for Skills is part of the EU Industrial Strategy, addressing the competitiveness of 14 critical ecosystems, including textiles. The main aim of the Pact is maximising the impact of investments in improving existing skills (upskilling) and training in new skills (reskilling). To reach such an ambitious goal, the Pact gathers various actors in the TCLF sectors: industry, employers, social partners, national and regional authorities, education and training providers. These actors should work together and invest in large-scale skills partnerships, guarantee exchange of best practices and increase the attractiveness of the sector.

Specifically, the TCLF Pact for Skills focuses on 5 objectives and for each of them, the signatories identified a certain number of target actions:

1. Promoting a culture of lifelong learning for all: one of the actions is to design and roll out courses promoting latest technologies and digital tools such as VR and AI (digital skills) and promoting durability, repair and waste management activities (green skills), in particular circular design skills.
2. Building a strong skills partnership with relevant stakeholders: signatories foresee to build regional and cross-sectoral partnerships between industry, education providers and authorities, which are adapted to their specific needs. .
3. Monitoring skills supply/demand and anticipating skills needs: to reach it, industry, policy and education stakeholders will establish the TCLF Skills Observatory.
4. Working against discrimination and for gender equality and equal opportunities: signatories will launch a TCLF manifesto of diversity and a supporting initiatives to improve the gender balance and ensure equal opportunities for all.
5. Raising awareness & attractiveness on the TCLF industries, i.a. though dedicated information campaigns, showcasing the opportunities in the sector and promoting mobility for young workers.

As of early 2022, the European Commission will offer signatories of the Pact for Skills to benefit from collaboration at EU, national and regional levels and in particular gain access to networking, knowledge and guidance & resource hubs.

“EURATEX is proud to coordinate this initiative” says Alberto Paccanelli, EURATEX President. “Our companies’ success is based on finding the right people with the right set of skills. This becomes increasingly difficult, so this Pact is a wake-up call to work together and develop a forward looking strategy, where people are put at the heart of our sector.”

• Pushing technical textile investments into the State

In a bid to strengthen indigenous production through the state and attract investors, the nodal agency for investment promotion and facilitation for the Government of Tamil Nadu – Guidance has signed up for Techtextil India 2021 – the leading International Trade Fair for Technical Textiles and Nonwovens. The TN Government will be promoting technical textile policies through both physical and virtual segments of the hybrid fair, enabling investors to set up integrated facilities. Leading technical textile players from Tamil Nadu and across the nation confirm participation for the three-day business event.
 
As one of the first major business events in India for the technical textile sector since the pandemic, Techtextil India 2021 will reunite the industry to present a strong showcase of technical textile technologies crucial for the development of India across industries such as healthcare, agriculture, construction, infrastructure, sports, apparel etc. The first hybrid edition will take place from 25 – 27 November 2021 at the Bombay Exhibition Centre in Mumbai.
 
Announcing a close co-operation with Messe Frankfurt India for the 2021 edition, the Government of Tamil Nadu further shared that it will be promoting textile policies and highlighting investment prospects at the trade fair in a bid to attract companies and investors to the state. Ms  Pooja Kulkarni IAS MD & CEO, Guidance Tamil Nadu said: “While there are several inherent advantages for the growth of technical textiles in Tamil Nadu specifically, many raw materials used in the production of sanitary products, artificial ligaments, seat belt webbings, airbags are still heavily imported. In this context, the Techtextil India Forum can help us reduce import dependency and bring investments in R&D, manufacturing, innovation by partnering with global technical textiles companies.

• Strong operating result: EBITDA at EUR 217.8 mn, cash flow from operating activities at EUR 199.8 mn
• Major strategic projects continue fully on track – production start of the lyocell plant in Thailand in the fourth quarter of 2021
• Start of strategic cooperation agreement for textile recycling with Södra
• New milestones in the implementation of group-wide carbon neutrality: EUR 200 mn investment in existing locations in Asia
• Guidance 2021: Lenzing expects EBITDA of at least EUR 360 mn

The Lenzing Group reported a significant improvement in revenue and earnings in the first half of the year. Growing optimism in the textile and apparel industry and the ongoing recovery in retail caused a substantial increase in demand and prices on the global fiber market, in particular at the beginning of the current financial year.

Revenue rose by 27.5 percent to EUR 1.03 bn in the first half of 2021. This increase is primarily attributable to higher viscose prices, which stood at more than RMB 15,000 in May thanks to significantly higher demand for fibers, especially in Asia. The focus on wood-based specialty fibers such as TENCEL™, LENZING™ ECOVERO™ and VEOCEL™ branded fibers also had a positive impact on the revenue development; the share of specialty fibers in fiber revenue rose to 72.8 percent in the reporting period. The negative impact of more unfavorable currency effects was consequently more than offset.

The earnings development essentially reflects the positive market development and was additionally reinforced by measures to improve efficiency. Energy and logistics costs increased significantly throughout the entire reporting period. EBITDA (earnings before interest, tax, depreciation and amortization) more than doubled and amounted to EUR 217.8 mn in the first half of 2021 (compared to EUR 95.6 mn in the first half of 2020). The EBITDA margin rose from 11.8 percent to 21.1 percent. Net profit for the period amounted to EUR 96.1 mn (compared to a net loss of EUR minus 14.4 mn in the first half of 2020) and earnings per share to EUR 3.06 (compared to EUR 0.06 in the first half of 2020).

“Lenzing had a very strong first half-year. The demand for our sustainably produced specialty fibers once again developed excellently,” says Stefan Doboczky, CEO of the Lenzing Group.

• Forecast raised for 2021

Based on the encouraging business performance in the first half of 2021 and the transformation successes, SGL Carbon expects strong Group results for the first six months of 2021 and raises its guidance for fiscal year 2021.

The company expects to exceed the upper end of the stated range of its Group EBITDA pre1 guidance (earnings before interest, taxes and depreciation adjusted by non-recurring items and one-time effects) for fiscal year 2021 of EUR 100 to 120 million and raises the EBITDA pre guidance for 2021 to EUR 130 –140 million.

SGL Carbon's sales forecast is also increased slightly to approximately EUR 1.0 billion for the current fiscal year, up from EUR 920 – 970 million originally. The company expects free cash flow for the full year to be correspondingly above the forecast of EUR 20 million given at the beginning of the year. A slightly positive consolidated net result is also predicted for 2021.

Previously, the company had assumed a consolidated net result of between EUR -20 million and EUR 0. According to preliminary figures, SGL Carbon expects Group sales for H1 2021 of around EUR 496 million (H1 2020: EUR 456.5 million). This corresponds to an increase of around 9% compared to the same period of the previous year. Based on the sales increase and the cost effects achieved from the transformation, EBITDA pre (EBITDA before non-recurring items and one-time effects) increased to around EUR 72 million in the first six months of 2021 (H1 2020: EUR 42.0 million).

The updated forecast for fiscal 2021 has been prepared on the basis of the prevailing market environment and assumes no deterioration in conditions due to the corona pandemic. In particular, it is based on the assumption that purchasing prices and logistics chains remain stable and production lines remain in operation. The communicated medium-term targets up to 2025 remain unaffected by the forecast adjustment. SGL Carbon will release its 2021 half-year figures as planned on August 12, 2021.

• Guidelines of the EU Commission to implement the Single-Use Plastics Directive have been published
• Uniform labelling obligation for wipes and feminine hygiene products containing plastics as of July 03, 2021
• Lenzing’s wood-based, biodegradable VEOCEL™ branded fibers as a sustainable alternative to plastic

The Lenzing Group welcomes the issuance of the guidelines for the implementation of the Single-Use Plastics Directive (EU) 2019/904, which took effect on June 05, 2019¹. In these guidelines, the EU Commission specifies which products fall within the scope of the directive, thus providing clarity in the joint fight of the EU member states against environmental pollution from plastic waste. Lenzing’s wood-based, biodegradable cellulosic fibers such as those of the VEOCEL™ brand comprise a sustainable and innovative solution to this man-made problem.

Uniform labelling rules for some single-use plastic products
The Commission implementing regulation (EU) 2020/2151 applying to the Single-Use Plastics Directive stipulate uniform labelling requirements for some of the single-use plastic products on the packaging or the product itself starting on July 03, 2021. They encompass feminine hygiene products and wet wipes for personal and household care containing plastic.

Consumers want sustainable hygiene products
Even before the implementation of the Single-Use Plastics Directive, Lenzing already gives consumers clear guidance in their purchasing decisions. Products bearing the VEOCEL™ brand logo on their packaging are produced in line with stringent certification criteria. As a consequence, consumers can be assured that the products contain biodegradable, cellulosic materials.

A Marketagent survey carried out in German-speaking Europe in October 2019² concluded that nine out of ten consumers would immediately change their purchasing behavior for wipes if they found out that their current product contains plastic. This would seem to imply that new market dynamics will emerge once the labelling rules for single-use plastic products takes effect. According to a Smithers Report³, about 500,000 tons of petroleum-based fibers are used each year for the production of wipes.

¹ Directive (EU) 2019/904 of the European Parliament and of the Council of 5 June 2019 on the reduction of the impact of certain plastic products on the environment
² Representative Marketagent Online survey, n = 1,005 (14 - 69 years old, from Austria and Germany). https://itsinourhands.com/
³ Smithers Report “The Future of Global Nonwoven Wipes to 2023”, published in 2018, page 23, reference year 2018