From the Sector

• Confirming a Circular Economy focus
• 2 additional million investment in highly specialized process technology
• Launch of first ECOTEC® Smart Knitwear innovations
• New Market Partnerships

The ECOTEC® by Marchi & Fildi transformation into excellence yarns is back at Première Vision sharing amazing new steps in its journey towards smart innovation within a circular economy approach. 

First of all the company is proud to announce a 2 million euros investment in highly specialized process technology always aiming at improving ECOTEC® process and its yarn product range. This is another confirmation about the real ongoing commitment from Marchi & Fildi to position ECOTEC® as a key player in the world of responsible innovation.

On top of this, ECOTEC® is also widening its portfolio range thanks to the introduction of special yarns with counts and styles designed for Knitwear production: 

• ECOTEC® Moulinè and micromoulinè yarns: offering amazing colour effects and precious touch always fresh and cool. Considering that ECOTEC® yarns are not dyed, it is quite a smart look and achievement!
• ECOTEC® cable: soft twists for full body hand, authentic touch and amazing colour cards available. 

More technology, new applications… these facts are opening up the doors also to new ECOTEC® partners in the market. It is essential to offer brands and designers a wider and interesting choice in terms of ECOTEC® fabrics.

Based on this Marchi & Fildi is presenting:  

The ECOTEC® COLLECTION an exclusive seasonal range of ECOTEC® fabrics created by ECOTEC® partners including Ledatex (booth 5N29), Nalya (booth 5L52), 3C Company S.r.l., Sidònios Knitwear (booth 5P32-5R13), O’Jersey (booth 5N22) alongside longstanding accredited partners such as Lanificio COMATEX (booth 5H54, 5J53), Manifattura CBM, Euromaglia Srl (booth 5P17), Tessuti & Tessuti srl (booth 5M30), RDD and Tintex Textiles (booth 5N56, 5P55).

That is not all, this season ECOTEC® is proud to present an exclusive range of smart textile design solutions from the Marchi & Fildi research and development center in cooperation with the UK expert textile trend forecaster Sandy Mac Lennan.  It is called ECOTEC ® INNOVATION , and it is an  inspiring line  developed with the clear goal of highlighting ECOTEC® uniqueness with solutions that are real avant-garde in fashion trends. Pegasus (80% ECOTEC® cotton, 20% cotton), Chagall (50% ECOTEC® cotton, 40% cotton, 10% cashmere) and Phoenix (52% ECOTEC® cotton, 48% recycled polyester) are the fundamentals that gave birth to 10 exclusive innovative qualities. Nets, knits, patterned woven, degradè, plissè, new tonal summer plaids and bold stripings on fine grounds. An inspiring contemporary range, dedicated to ECOTEC® partners, which brings ECOTEC® at the forefront of textile design.  Something to explore at 360° degrees!

Recent ECOTEC® brand adoptions include Jan’n June, the German brand, founded in 2014, whose aim is to offer garments that are fashionable, affordable and environmentally responsible. Produced by a family owned company in Poland, Jan’n June operate s a strong transparency policy with printed QR-Codes on the hangtags to give its customer’s all the key information about fabrics, production values and certification for every garment.

Furthermore there is Mundotextil, a Portuguese home textiles manufacturer. Mundotêxtil, together with ECOTEC® has just launched, with great success at Heimtextil, a market-first, world unique and responsibly made cotton towel innovation that really saves on water use, energy and CO2 emissions.

The acquisition is the fifth strategic deal finalized by Imprima Spa , holding controlled by the Italian private equity fund Wisequity IV.

IMPRIMA S.p.A., the holding company of the multinational group dedicated to textile printing and finishing, announces the acquisition of City Prints and the twin company Premier Fabrics, both American companies specialised in printed textiles. 

Imprima, controlled by Wise SGR through the Italian private equity fund Wisequity, now strengthens its strategic positioning, consolidating its global presence as a leading player in the field of printing and textile finishing for international retailers and fashion brands.

City Prints and Premier Fabrics, founded in 1997 and headquartered in New York and Los Angeles, are specialized in textile printing for the programmed collection market. The companies supply printed fabrics, based on proprietary design, to major American retailers such as Walmart, Target and Macy's, to  fashion brands such as Ralph Lauren, Calvin Klein and Tommy Hilfiger, and to online retailers such as Amazon. The companies serve retailers and brands through leading private label intermediaries, currently sourcing prints and garments mainly from China.  

As in the case of the previous acquisitions, the brothers Jason and Ryan Borg, co-founders of City Prints and Premier Fabrics, will maintain a leadership role in the management of the companies and become shareholders of IMPRIMA. 

 "Our entry into the IMPRIMA group is an excellent opportunity to consolidate and increase our commercial positioning in the market, through the introduction of IMPRIMA Group’s brands in the US market and the opening of a digital production facility within the US territory, relying on the technology know-how in digital printing and the financial support that IMPRIMA provides", said Jason and Ryan Borg co-owners of City Prints and Premier Fabrics, which currently show a consolidated turnover of over 23 million dollars.

“With this acquisition, IMPRIMA deals with the US market with the goal of becoming the first textile converter with full digital printing capability in this local market.  The current deep crisis of American apparel retailers is pushing the industry to reshape its current supply chain strategy, mainly based on sourcing from Far East, towards a European-like fast fashion model. IMPRIMA, through City Prints and Premier Fabrics, will allow local retailers to leverage the "Made in USA" banner to deliver a great creative experience through a local, reliable partner.", said President Valentina Franceschini, and Executive V.P. Gianluca Boni.

This acquisition of the US companies follows the recent acquisition of the Italian print converters SET, Guarisco and B-Blossom and of the German print converter KBC.  

TRSA, the global association for the linen, uniform and facility services industry, has donated approximately $80,000 to Anayat House, Children of Restaurant Employees (CORE) and ConPRmetidos: organizations assisting those impacted by hurricanes in Florida, Texas and Puerto Rico.

The donations are the result of TRSA’s 105th Annual Conference, which had been scheduled for last September in Miami, but was cancelled due to Hurricane Irma. While offering to refund all registration and sponsorship fees, TRSA asked members to donate all or a portion of those fees to support local charities.

“We’re very proud of the TRSA community, which was able to create some positive outcomes in an overwhelmingly tragic circumstance,” said Joseph Ricci, CEO of TRSA.

"The contribution from TRSA will directly assist low income families and the elderly who seek overnight accommodations during a medical crisis,” said Tressa Clarke, Executive Director of Anayat House, which provides affordable overnight accommodations for family members of patients at local Beaumont, TX, hospitals and anyone traveling to Beaumont for medical care and outpatient treatment. “This contribution will help bridge the gap between the suggested donation of $20 and the actual cost of $90 per room.”

CORE, an organization that is part of the Florida Restaurant & Lodging Association, grants support to children of food and beverage service employees navigating life-altering circumstances. "CORE was incredibly grateful to receive the generous donation from TRSA," said Lauren LaViola, executive director of CORE.  “The donation to CORE will help to fulfill grants for qualifying children of food and beverage service employees navigating life-altering circumstances."

“I feel truly inspired by TRSA’s continued commitment to the support of our industry’s community of families. It is an honor and a privilege to be part of such great association,” said Pablo Lucchesi, Managing Partner of Crown Linen, in whose name TRSA made the CORE contribution.

An additional contribution was made to ConPRmetidos, an organization that specializes in matching Puerto Rico’s “diaspora” – people who settle away from their ancestral homeland – with companies there to help them grow.

“We don’t have words to say thanks for all your generosity,” said Michael Shulevitz, President of Cadillac Uniform & Linen Supply in Puerto Rico. “Thank you for helping Puerto Rico to rise up again.”

The $80,000 donation follows an immediate TRSA charitable effort that took place just after the conference, when several hundred homeless residents were given welcome boxes that had been packaged for conference attendees at the time of the cancellation.

Première Vision has once again been chosen by Archroma to present its developments combining creativity, technology, and sustainable approach. Color Atlas - Archroma's innovative color system dedicated to designers, brands, retailers, and the whole industry - confirms itself as the ideal tool to bring fashion inspiration to life, enhancing functionality in all stages of the process

Archroma, a global leader in color and specialty chemicals, will showcase the latest in its advanced color-management solutions at Première Vision Paris, Hall 6 Booth 6U2. The Color Atlas system will also be featured in MintModa’s SS19 seasonal inspirations, presented on February 14, 2018 at Hall 5, Room 504, at 3pm and 4pm.

Color Atlas: a game-changing system for fashion design

How many shades can creativity have? The Color Atlas by Archroma®, through no less than 4,320 hues and color swatches, truly gives shape to any imagination. This is Archroma Color Management’s groundbreaking platform specially devised to address the needs of designers, brands, retailers, and manufacturers, enhancing creative possibilities for the industry as well as manageability and time to market through key complementary tools:

• The Color Atlas Library is the six-volume physical reference to the 4,320 color swatches and cotton poplin samples, secured yet easily removable and absolutely intuitive to be browsed thanks to the accordion-fold design of the catalogues. A compact edition of the Color Atlas is also available, including the very same color variety while being slimmed down from six to two volumes for increased portability.
• Color Atlas Online is the mobile-friendly designer’s companion to find the perfect color matching while on-the-go or in the office. Through this feature, it’s possible to capture an inspiring image using a smartphone and immediately identify the closest Color Atlas shade palette, with the possibility to purchase a color sample instantly. A new patent-pending technology powered by NFC, exclusively introduced by Archroma, also adds swatch-specific information to each Engineered Color Standard, giving retailers, brands, and mills instant access to dye recipes and more color information than ever. The online system also allows to create personal special collections of colors or products that can also be shared, both internally and with suppliers.

The colors of SS19 trends by MintModa, in collaboration with Archroma

During Première Vision, SS19 seasonal inspirations by MintModa will also highlight the main trends for the new collections, with color ranges referenced using Color Atlas by Archroma®.
On February 14, both at 3pm and 4pm at Hall 5, Room 504, Sharon Graubard (Founder/Creative Director of MintModa) will introduce a highly visual and emotive presentation that captures the zeitgeist with four compelling SS19 color and style narratives. Each design story is told with evocative, style-centric imagery from global runway and street, consumer profiles, beauty and wellness, art, architecture, and other culturally impactful touchpoints. This presentation identifies emerging influences relevant to all design industries.
A limited-edition MintModa x Archroma SS19 color card will be distributed to all attendees.

The multi-year deal brings the TOMMY HILFIGER brand back to the world of Formula One for the first time in 17 years, as the Official Apparel Partner for the four-time World Champions Mercedes-AMG Petronas Motorsport.

Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces it has formed a multi-year strategic partnership with four-time Formula One World Champions Mercedes-AMG Petronas Motorsport. Starting in the 2018 season, TOMMY HILFIGER will be the Official Apparel Partner of Mercedes-AMG Petronas Motorsport, building on the sport sponsorship heritage that Tommy Hilfiger has embraced since first founding his brand. The partnership with the world’s top Formula One team and leading automobile innovator underscores Tommy Hilfiger’s vision to continuously elevate and expand the brand in key markets for the next generation of TOMMY HILFIGER consumers.

“From the first time I attended a Formula One race, I was completely fascinated by the world of motorsports,” said Tommy Hilfiger. “To be re-entering this arena with World Champions MercedesAMG Petronas Motorsport and their number one team is an incredible way to fuse fashion and Formula One. I recognize the passion, spirit and drive that the entire Mercedes-AMG Petronas Motorsport team shows at every race, and these shared qualities are why I’m excited to partner with them for the upcoming seasons.”

For the past four Formula One seasons, Mercedes-AMG Petronas Motorsport has won both the Constructors’ and Drivers’ World Championships, with the team’s British racing driver Lewis Hamilton winning his fourth World Championship title in 2017 and Finnish driver Valtteri Bottas taking third place.

Under the long-term partnership, TOMMY HILFIGER will be the Official Apparel Partner, supplying travel and team kits, as well as office and hospitality apparel for the more than 1,500 individuals who make up the Mercedes-AMG Petronas Motorsport team. The TOMMY HILFIGER logo will be featured on the team’s 2018 race cars, which will be revealed on February 22, 2018 at the Silverstone track in the United Kingdom, as well as inside the Mercedes-AMG Petronas Motorsport pit garage and other trackside assets.

At Pitti Filati, and as part of a journey to be and make better products, the FILPUCCI GROUP invites the fashion industry to experience its new line of more sustainable yarn creativity.

The “Responsible Innovation Collection” represents a new level of smart innovation linked to responsible, eco-centric production. The collection uses the best high-tech, natural-based materials, combined with FILPUCCI’s dying & finishing expertise. This gives customer’s real access to a new, fashion-forward aesthetic, where quality and smart uniqueness in these new, more responsible yarns, deliver a new textile era of sustainable fashion solutions that are driven by ethical and natural values.

FILPUCCI is proud to announce it is a new official partner of C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy). Since 2007, C.L.A.S.S., a unique multi-platform HUB based in Milan, specializes in integrating a new generation of eco-values for fashion, home products and business strategies. These values speak to a new, smarter, contemporary consumer. Founded by Giusy Bettoni, C.L.A.S.S. introduces a new way of design thinking that represents a shift in culture, enabling businesses to be competitive and socially innovative.
From this platform, FILPUCCI is also a key ambassador for the unique C.L.A.S.S. partner product, Re.Verso™, for its luxury upcycled cashmere yarns.

New additional steps on the FILPUCCI journey towards a more responsible approach to smart design and manufacture also include:

• The signing of a new ‘Values Chart’ in conjunction with a joint consortium to guarantee sustainable production chains that are fully traceable with certified materials and measured environmental performances, such as reducing CO2, water use and power consumption.
• The company is also GRS accredited with dyeing facilities that are second to none, boasting a GOTS certification alongside recycling 70% of water and also as part of the DETOX campaign for the last 3 years.  This is a key added value mirroring the whole company’s dyeing operation.
• The FILPUCCI GROUP produces its own ‘Balance of Sustainability’ report each year to measure and account for issues relating to the business impact of a responsible innovation strategy, and research optimization into origins of materials, transparency, certifications and processes designed to reduce environmental impacts and a no-waste manufacturing philosophy.

There are seven new yarn styles in the Responsible Innovation Collection with smart blends of only the best, certified, organic and natural materials (cottons & linens), new generation wool Re.Verso™ and sustainable hi-tech materials (Cupro and Q-Nova) for 5 to 18 gauge knitwear design:
CERA, GRACE, BIONYCO, SUGHERO, FOUR SEASONS, PLANET, BONTON, KAMUT

Hutbranche als Star der Modewelt
GDH-Umfrage: Hutfacheinzelhandel schließt 2017 zum dritten Mal in Folge mit Umsatzplus ab.

Die Mitglieder der Gemeinschaft Deutscher Hutfachgeschäfte e.V. (GDH) starten mit viel Zuversicht in das neue Jahr. Die spezialisierten Fachgeschäfte  ̶  von München bis Norderney  ̶  erzielten 2017 ein Umsatzplus in Höhe von 4,0 Prozent. Zum dritten Mal in Folge konnten die Mitglieder Umsatzwachstum erzielen (2016: 1,6 Prozent, 2015: 2,5 Prozent). Das belegt die Jahresumfrage des Hutverbandes GDH (www.hut-mode.de), die während der GDH-Mitgliederversammlung Mitte Januar 2018 in Wiesbaden präsentiert wurde. Damit liegt die Hutbranche wieder über dem Modebranchendurchschnitt (2 Prozent Umsatzminus). „Der Umsatz war besser als das Wetter verheißen lies, ein Beleg, dass Hüte und Mützen modisch im Trend liegen“, zeigte sich der 1. Vorsitzender der GDH, Andreas Voigtländer, während der GDH-Mitgliederversammlung äußerst zufrieden. Die GDH-Umfrage belegt leider auch, dass sich die Kundenfrequenz nur um 0,5 Prozent verbesserte. „Sinkende Frequenz und die Konkurrenz durch Online-Shopping wird auch bei uns als die größten Probleme des Handels angesehen. Das Umsatzwachstum basiert auf höheren Kaufbeträgen pro Kunde und Bon (Durchschnitt 66,86 Euro; 2016: 60,06 € / 1,4 Teile pro Kunde; 2016: 1,3), weil wir als Spezialisten die Kunden bestens beraten können und eine tiefe und breite Auswahl bieten. Zudem sind auch einige von uns als Facheinzelhändler über alle Kanäle online unterwegs‟, betont Andreas Voigtländer.

Herren-Hüte und trendige Mützen sind mit 61 Prozent die stärkste Warengruppe; das liegt auch daran, dass Damen gerne Herrenformen kaufen, denn Trilby, Diamond oder Pork Pie sind im Trend. 37 Prozent des Umsatzes ging auf das Konto der Damen, vor allem mit weichen und legeren Kopfbedeckungen in Filz und Walk sowie Strick im Winter. Die restlichen 2 Prozent fallen auf Kinderkopfbedeckungen.
Der Hutfacheinzelhandel erwartet für 2018 ein Umsatzpari auf hoher Vorlage. Bei allen Kopfbedeckungen wird ein kleines Wachstum bei UV-Schutz prognostiziert. Gestärkt werden soll der Bereich Accessoires, also Schals, Tücher und Handschuhe, angesagt auch als Set für den abgestimmten Mode-Look.

Das Mega-Thema der Zukunft ist Funktion
GDH-Geschäftsführerin Kirsten Reinhardt wird 2018 zahlreiche Aktivitäten anstoßen, die der gesamten Hutbranche zu Gute kommen. Fester Aktionspunkt ist der `Tag des Hutes´ am 25. November, an dem die GDH-Mitglieder den Titel `Hutträger des Jahres´ an prominente Persönlichkeiten verleihen. Neues Projekt für den Frühling ist eine UV-Schutz-Kampagne mit Informations-Flyer für Verbraucher und Hautärzte sowie abgestimmtes Material für den PoS der GDH-Mitglieder. Denn auch das belegte die GDH-Umfrage: Das Mega-Thema der Zukunft ist Funktion, sei es UV-Schutz im Sommer, Wasser- und winddichte Materialien mit Ohrenklappen im Winter, reflektierende Signal-Elemente für die Nacht sowie weiche und knautschbare Materialien für die Tasche oder den Koffer.

Bei der Order auf die Textilkennzeichnung achten
Ein weiteres wichtiges Thema stand auf der Tagungsordnung: Das neue deutsche Textilkennzeichnungsgesetz vom 15.02.2016. Referent Thomas Lange, seit 2018 Hauptgeschäftsführer German Fashion, Modeverband Deutschland e.V., informierte über die Neuerungen. Das bedeutet praktisch: Auf einem fest angebrachten Etikett muss für die Verbraucher leicht lesbar die vollständigen europäischen Adresse des Inverkehrbringers (Importeur, Hersteller oder Händler) und die korrekt beschriebene Materialzusammensetzung in Prozent in deutscher Sprache stehen. Oftmals ist die Textilkennzeichnung aber unzureichend. „Das Gesetz scheint noch komplizierter und bedeutet Ärger und im schlimmsten Fall Bußgelder für den geprüften Händler; daher sollte jeder Einzelhändler auf die korrekte Textilkennzeichnung bereits bei der Order achten‟, so Voigtländer.

At the Munich Fabric Start in Munich, TINTEX proudly announced its complete switch from the use of conventional cotton and the concomitant launch of a new fabric range that is the highest expression of the new generation of cotton: Naturally Advanced Cotton by TINTEX.

This new range is able to offer an advanced smart choice of 4 different premium and responsible advanced cotton solutions such as BCI Cotton, ECOTEC® by Marchi & Fildi, GOTS certified organic cotton and Supima. These new fabrics maintain and upgrade the transparent, hi-tech and sustainable organics that are at the heart of the TINTEX DNA. They represent better, smarter ecomaterials with new levels of performance and hi-tech smarts, thanks to a first class expertise in specialist dyeing and finishing techniques, coatings and applications that use the latest research, equipment and processes to deliver it. 

This new launch is confirming once more the commitment of TINTEX to its ‘Naturally Advanced’ position meaning “advancing beautiful, organic and natural materials to the next level combined with unique, hybrid ‘nature-tech’ smarts, with added value and creativity, thanks to dedicated investments that serve and secure our customer’s demands both now and in the seasons to come” says CEO Mario Jorge Silva.

The “Naturally Advanced Cotton” on Collection by TINTEX:

BCI cotton: The Better Cotton Initiative has specific aims:

• Reduce the environmental impact of cotton production
• Improve livelihoods and economic development in cotton producing areas
• Improve commitment to and flow of Better Cotton throughout supply chain.

ECOTEC® by Marchi & Fildi: a range of full-colour yarns, a smarter cotton made from pre-consumer clippings that save up to 77,9% water during manufacture. This season TINTEX is also introducing a new, finer ECOTEC® yarn called Phoenix, also GRS certified, being made from 50% ECOTEC® cotton and 50% recycled polyester. Here wellbeing credentials are guaranteed with Tessile e Salute* certification. 

GOTS Organic Cotton: The Global Organic Textile Standard GOTS is the most important standard for sustainable production of garments and natural fiber textile products from organic farming such as organic cotton or organic wool. GOTS criteria measures environmental, technical quality, toxicity and social impacts. GOTS is backed by independent certification for the entire supply chain.

Supima Cotton: Luxury, quality and craftsmanship are the benchmarks of American-grown, extra-long staple cotton. TINTEX offers 100% Supima precious fabrics and blends with tencel.

These special 4 cotton actors are made even more “advanced” by unique smart finishing as Plummy and Naturally Clean, for clean surfaces, bright colours, outstanding touch always with a very careful eye at the responsible values.  

At this year's Heimtextil, which took place from 9-12 January in Frankfurt, Trevira impressed visitors with a brand new fair concept. The company worked together with sixteen of its biggest customers to create a joint booth covering 1,305 square metres of Hall 4.2, drawing a large crowd.

Head of Marketing, Anke Vollenbröker, explained, "Thanks to our new approach and booth concept, we were able to present our brand Trevira CS in an open and welcoming manner plus highlight the good relationship we have with our customers."

Trevira CEO Klaus Holz added, "We are really pleased with the very positive feedback we have had from all sides in response to our grand Trevira CS joint booth. We would like to thank everyone who has contributed to the booth's success. The extremely positive market reaction has reassured us that this is a concept we can build on in the future."

A Trevira exhibition formed the centrepiece of the joint booth, showcasing the winning fabrics from the 2018 Trevira CS Creativity Competition, which this year featured "Colour" as its major theme. At the heart of the display, visitors could find out more about Trevira with the help of twelve tablets providing information in a variety of formats, including a staff presentation and a flyer about the new Trevira Sinfineco® brand.

Encircling this core and thereby completing the joint booth concept, sixteen major customers grouped their individual stands around this centrepiece to display their own new Trevira CS collections for residential and contract usage. The customers joining Trevira to create the booth were Baumann Dekor Ges.m.b.H., Engelbert E. Stieger AG, FIDIVI Tessitura Vergnano S.p.A., Georg + Otto Friedrich, Jenny Fabrics AG, Johan van den Acker Textielfabriek B.V., Mattes & Ammann GmbH & Co. KG, Pugi R.G. S.R.L., Spandauer Velours GmbH & Co. KG, SR Webatex GmbH / Getzner Textil AG, Swisstulle AG, Tessitura Mario Ghioldi & C. srl, Torcitura Fibre Sintetiche S.p.A., Torcitura Lei Tsu S.r.l. / Ilcat S.p.A., Vlnap a.s. / Wagenfelder Spinning Group and Wintex S.r.l..

Another major section of the Trevira booth was dedicated to the world of acoustics. Increasingly, customers are (re)discovering textiles as a way to significantly improve the quality of room acoustics, and this part of the booth also attracted numerous visitors.

A special highlight at the joint booth were the Trevira CS sports shoes, worn by Trevira staff as a key element of the brand's trade fair outfit. The shoes are an Adidas Originals Special Edition of the iconic Stan Smith Silhouette, which Adidas manufactured in cooperation with Kvadrat.

In keeping with annual tradition, the new Trevira CS Gold and Silver Club members were announced during the Heimtextil fair. The new members were presented with their awards at a formal ceremony on Tuesday evening (9 January).

The GINETEX website has been revamped to become the international reference platform on textile care labelling for textile and apparel professionals:  www.ginetex.net

In a continuous effort to better inform, educate and convince companies and stakeholders about the importance of standardizing and streamlining textile care symbols worldwide, GINETEX has reviewed its websites' structure, design and content.

Dedicated to textile, decoration and fashion professionals, the website is now more user-friendly, intuitive, educational and closer to the expectations and needs of its international counterparts. It now stands as the reference website for active or potential GINETEX members and users such as textile-related organizations, industrial players, textile product manufacturers and distributors, as well as all stakeholders involved in the textile care market including industrial textile care companies (laundry, washing machine and iron manufacturers, dry cleaners, etc.), international associations, institutions and major European organizations.

Among others, the new website includes information on GINETEX and access to its license information for the use of its trademark (5 internationally registered symbols). It also lists all the national entities responsible for relaying this license and information support in over 22 countries, as well as GINETEX's technical and institutional partners, etc. Visitors can also subscribe to GINETEX's bi-annual newsletter for free and catch up on the latest news on textile care from all ends of the world.

GINETEX's website also introduces its Technical, Legal and Regulatory Competence Center that supports its member companies in the design of their textile care labels.

The mission of the new www.ginetex.net - more user friendly, more modern and more intuitive - is to provide its stakeholders with an international information platform on textile care, including the use of its 5 universal symbols and its clevercare.info philosophy.

"Our new website contributes to our strategy of standardizing and streamlining labelling worldwide. This platform allows us to join forces and educate companies on textile products and the importance of using symbols for end consumers. It now offers clearer messages for our future members, for a better understanding of textile care symbols", says GINETEX President, Adam Mansell.