From the Sector

From 2 to 4 September 2023, twenty Chinese fashion brands will present themselves for the first time on an international platform under the umbrella of CHIC, China International Fashion Fair. On 900 sqm CHIC presents the FASHION CHINA pavilion at Who's Next with a selection of Chinese womenswear, menswear, sportswear, and hats.

Womenswear is represented by Ellassay, Laurèl (founded in Munich, Germany), JNBY, LUO ZHENG, RAXXY (women and men), KEYONE (hats for women, men, kids, no gender), Thread & Story, MAY D.WANG Cashmere & Silk, Yvonne CHOI, SE JIE, VAN SUNSUN, SELAH, EXTENDED, ARYA CASH, JORE BAUDRY, CANMADE and HEMPEL International.
Menswear is represented by KB Hong by K-BOXING and JOEONE. Exclusive sportswear will be shown by FENGGY.

FASHION CHINA is planned as a prelude to the presentation on further international platforms and is to complete CHIC's offer as a service point for Chinese fashion brands in the future.

Around 500 exhibitors with international participation from Europe and Asia are expected at the next CHIC in Shanghai from 28 to 30 August. CHIC - China International Fashion Fair is organised by China National Garment Association in cooperation with China World Trade Center Co. Ltd.

Freudenberg Performance Materials (Freudenberg) will be presenting new applications for its European environmentally-friendly Evolon® microfiber technology for Fall/Winter 24/25 fashion and leather goods collections at Lineapelle, from September 19-21. These include solutions for artificial leather applications suitable for the shoe, furniture and automotive industries.

Evolon® sustainable microfiber coating substrates
Evolon® microfiber fabrics are ideal coating substrates for artificial leather applications in the shoe, furniture and car industries. They are particularly suitable as a carrier material for PU and PVC coatings. Evolon® microfiber materials have non-fraying edges, which makes converting easier and quicker. They contain 80% recycled PET from Freudenberg’s in-house bottle recycling plant. Furthermore, they are manufactured with no solvent and no chemical binder in the company’s Evolon® plant located in Colmar, France. The plant is accredited according to OEKO-TEX STeP sustainability manufacturing certification and the DETOX TO ZERO criteria. European manufacturing offers logistic benefits to European customers through shorter supply chain and transport routes.

Reinforcement material for leather goods
Manufacturers of leather goods also benefit from Evolon® microfiber when they use it as a reinforcement material for original leather. It is drapable and soft and provides optimal shaping support for leather. In addition, Evolon® materials offer important sustainability advantages for the manufacturing of luxury leather bags, such as being 100% made in Europe, eco-friendly and socially-responsible production, and the use of recycled raw materials.

The PREMIUM and SEEK teams around Anita Tillmann and Jörg Arntz prove their skills with the success of the new Trend and Event Platform. The format, newly shortened to just two days, showed a total of 450 curated, international brands of the new generation, with 250 brands at PREMIUM and 200 brands at SEEK. The motto was quality over quantity. In addition to the brands, the focus was clearly on the know-how of experts from sustainability, tech, and business. If you didn't discover or learn anything new in the last two days you missed out. Visitors from all over the world came to Station Berlin to see what the Premium Group had come up with for this edition - and it did not disappoint.

PREMIUM reinvents itself
The newly curated brand portfolio with many international and unexposed brands were very well received by the community and invited buyers and visitors to explore a diverse, exciting, and coherent brand landscape. The atmosphere was characterised by lightness, lots of sunshine, and good conversations.

For the first time, PREMIUM and the Fashion Council Germany joined forces to present the showroom "CURATED by Fashion Council Germany" with avant-garde designers from Germany and Ukraine. The tech format Yonnaverse addressed the most important innovations for profitability and sustainable growth through digital progress. The event took place physically, digitally, and in the Metaverse.

Iranian artist and milliner Maryam Keyhani showed what surrealism marketing and tangible art can look like with her oversized hat, which floated happily over the grounds and caused surprised faces. The installation by the Italian designer Innerrraum from Berlin was dedicated to Anita Tillmann in gratitude for her international success. Artists such as Sophie Douala from France, Claudia Gillies from New Zealand, and Grycja Erde from Ukraine were a welcome addition in making the PREMIUM visit an experience.

The diverse portfolio also included a range of beauty brands and the beauty lounge offered much-loved make-up, hair and nail touch ups. There were also many new things to discover in the retail sphere. Vintage & Rags presented a new retail concept for second-hand fashion and SPSR showed how to take retail entertainment to the next level through unique live consumer engagement. On the Content Cube stage, Daniel Steindorf, the former owner of Überfahrt, spoke with Inga Klaassen from J'N'C about hospitality fusion, community, and retail, next to other speakers.

SEEK put a stronger focus on sustainability
As in previous editions, a relaxed and positive mood prevailed at SEEK. The community was happy to finally fall into each other's arms again. SEEK convinced with high-quality and original brands and an even stronger focus on sustainability. For the first time, SEEK's brand portfolio consisted of 50% sustainable brands, further strengthening the Conscious Club and allowing it to flourish. The Conscious Club was supported by the sustainability experts from studio MM04, whose 202030 - The Berlin Fashion Summit Denim Pop-up ensured a full Content Cube.

Decision-makers and fashion professionals discussed the learnings of the denim transformation, the new green claims of the EU textile strategy as well as pragmatic solutions on how to remain and act more sustainable and competitive as an industry and individual brand. As a counterpart to Black Friday, Cold Friday, initiated by Dojo Cares, was presented as the "biggest awareness campaign since sales days have existed". Fair fashion and fair working conditions were the focus of the final conference of the "Good Clothes Fair Pay" press conference by Fashion Revolution, which was also part of the Conscious Club. On top of a lot of sustainability inspiration, for the first time there was a space for D2C brands such as VGB and ADR Atelier Roupa, who were involved both as brands and as speakers in the content programme. For two days, two stages were filled with talks and panels with the most relevant themes from fashion, lifestyle, culture and business. Gen Z, Gen Y and Gen Alpha met for espresso martinis and club culture vibes at "Platte raves the Ground" to discover and stage the coolest styles of the scene.

adidas unveils its new campaign to celebrate the FIFA Women’s World Cup Australia & New Zealand 2023™. The campaign is dedicated to next gen icons Alessia Russo, Lena Oberdorf and Mary Fowler and looks to drive more global attention for the game and inspire other young women and girls to follow in their footsteps.

Marking adidas’ most impactful Women’s World Cup campaign to date, the brand unites its global family of football legends and advocates of the women’s game. Headlined by a series of fast-paced films, the campaign welcomes a star-studded line up of David Beckham, Leon Goretzka and Ian Wright, actor and football fan, Jenna Ortega, as well as Argentina’s World Cup hero, Lionel Messi. They come together to celebrate the skills that Russo, Oberdorf and Fowler are renowned for, from vision and interception to power, creativity and accuracy.

The films are part of a new creative proposition from adidas for the upcoming tournament. ‘Play Until They Can’t Look Away’ aims to platform and showcase some of the world’s greatest football players on the biggest stage – whose skills and passion for the game demand global attention and support.

Set against the soundtrack of SL2’s iconic song, On a Ragga Tip, fans see World Cup winner, Lionel Messi, alongside Mary Fowler, guiding both viewers and Jenna Ortega across the world to Fowler’s home country of Australia , with preparations for the biggest women's sporting moment underway.

Meanwhile, David Beckham and Ian Wright, alongside his granddaughter, Women’s Arsenal FC player, Raphaella Wright-Phillips, are unable to look away in a supermarket as Russo spectacularly weaves her way through the narrow aisles, in her own creative fashion. Finally, Goretzka is expertly interrupted while bowling as Oberdorf whizzes around an arcade, powerfully intercepting balls in each scene to achieve a high score of her own.

Paying respect to those who have gone before, the films are also filled with subtle references to memorable moments that football super fans will revel in, including shirt numbers, iconic tournament balls, plus much more.

Leaders assembled at the renowned forum for sustainability in fashion to mobilise action and usher in a transformative phase for the industry.

Hosted in the Copenhagen Concert Hall, on 27-28 June, Global Fashion Summit convened over 1000 revered representatives from brands, retailers, NGOs, policy, manufacturers, and innovators to transform ambition into action. The Summit was presented by Global Fashion Agenda (GFA), the non-profit organisation that is accelerating the transition to a net positive fashion industry, under the patronage of HRH The Crown Princess of Denmark.

This year’s theme ‘Ambition to Action’, galvanised participants to transform ambitions into concrete actions that can drive the industry towards more sustainable practices, both socially and environmentally. Under this premise, the event presented content experiences focused on tangible and evidence-based impact, with over half of the programme dedicated to educational and action-oriented business case studies.

This edition included more speakers and content than ever before, with the dynamic and action-orientated sessions spanning across four different stages. The Summit also facilitated more than 10 strategic roundtable meetings that brought together executives and policy makers for productive dialogues on how to address pressing sustainability issues and act accordingly. The content integrated the five priorities of the Fashion CEO Agenda, alongside critical challenges and tangible opportunities relating to some of the key forces that are shaping the fashion industry today: data, policy and storytelling.

Attendees heard from 137 speakers including HRH The Crown Princess of Denmark; Antoine Arnault, Image & Environment, LVMH Group; Jonathan Anderson, Creative Director & Founder, JW Anderson and Creative Director, Loewe; Virginijus Sinkevičius,  Commissioner for the Environment, Oceans and Fisheries, European Commission; Henriette Hallberg Thygesen, Chief Delivery Officer, Maersk; Aude Vergne, Chief Sustainability Officer, Chloé; Nicolaj Reffstrup, Founder, GANNI; Fanny Moizant, Co-Founder & President, Vestiaire Collective; Noel Kinder, Chief Sustainability Officer, Nike; Óscar García Maceiras, CEO, Inditex; Dr. Lewis Akenji, Managing Director, Hot or Cool Institute; Rachel Arthur, Advocacy Lead, Sustainable Fashion, United Nations Environment Programme; and many more.

Innovation Forum connected fashion companies with sustainable solution providers
This year’s Summit also presented an Innovation Forum, enabling small and large companies to meet with 26 sustainable solution providers – equipping them with the concrete tools to quickly turn words into meaningful actions. More than 350 facilitated business meetings between fashion companies and sustainable solution providers took place during the Summit.

Global Fashion Summit: Boston Edition will take place on 27 September 2023, which will mark the second time the Summit has been hosted outside of Copenhagen in its 14-year history.

Under the motto “People Matter” numerous exhibitors will be presenting innovative solutions and concepts revolving around safe and healthy work at A+A 2023. This year, the overarching theme of the leading international trade fair will be the two megatrends digitalisation and sustainability.    

Furthermore, A+A organisers have changed the hall concept and optimised routing at the exhibition centre: the halls have been clearly segmented according to theme, thereby placing similar products and services in close proximity with each other. This makes it easier for visitors to locate the companies exhibiting ranges of particular interest to them and to find their bearings at the fairgrounds.  

Also new: Halls 16 and 17 will present Corporate Wear and Hall 15 the complete spectrum of components and accessories for manufacturing up-to-date protective wear.      

In addition to a Corporate Fashion Show visitors are in for further exciting forums as well as an extensive congress programme with international appeal: including the 38th International Congress for Occupational Safety and Occupational Medicine as well as the WearRAcon Europe, to be held in Germany for the first time as part of A+A. Likewise, such topics as ergonomics and New Work will be given significantly more visibility owing to new cooperations and expert lectures.  

From 9 to 11 August 2023, IFCO, Istanbul Fashion Connection will be held for the fourth time at the Istanbul Expo Center at 6 Halls. The fashion fair is organised by ITKIB Fairs, a subsidiary of Istanbul Apparel Exporter's Association, the umbrella organisation of the Turkish fashion and apparel industry.

IFCO has developed into a hub for fashion enthusiasts, designers, buyers and trendsetters and has established itself as an important international platform for the global fashion industry. IFCO brings together around 400 exhibitors from all product groups of the apparel and fashion industry under one roof in six clearly structured halls: womenswear, menswear, childrenswear, denim, sportswear, evening and occasion wear, bridal wear, lingerie, hosiery, leather and fur, shoes and accessories.

From high-end tailoring to streetwear and sustainable fashion, the fair will present a wide range of styles and trends. IFCO Brands present market leaders such as İpekyol, Climber, Damat, Kiğılı, B&G Store, Lufian, Jakamen, NaraMaxx, Giovane Gentile and Lee Cooper using IFCOto further expand their international network.

THE CORE ISTANBUL, successfully launched at IFCO in February, once again features a fascinating mix of established and emerging important Turkish designerswith their creative and innovative creations.

One focus of the fair will be the topic of sustainability. Companies will show their innovations. Ekoteks, the association's sustainability laboratory, supports the development of sustainable production and will also have a stand at IFCO to present the latest developments in this area.

The extensive supporting program with fashion shows and trend zones inspires visitors with the latest fashion trends and styles, while the seminars and workshops address current topics in the fashion industry such as digital transformation, smart clothing, technical textiles and sustainability.

30,000 visitors from more than 100 countries are expected at the upcoming IFCO, mainly from the EU, UK, Eastern Europe, CIS, North Africa, Middle East and the USA. The show also offers networking events, such as B2B Speed Dating, which brings together fashion designers, brands, manufacturers, buyers and industry experts to exchange ideas and forge potential business relationships. This is an important aspect of the fair that has helped to position Istanbul Fashion Connection as a key meeting place for the fashion industry.

Freudenberg Performance Materials Apparel (Freudenberg) announces the 37xx PES Series – a range of interlinings that offer the classic feel of cotton combined with the modern features of enhanced durability, increased yields, and low-temperature fusing. With a 100% PES base and special finish, these OEKO-TEX® STANDARD 100 Class I certified products open new possibilities for the business and smart casual segments.

Crafted from a 100% PES base with a special finish, these new interlinings boast enhanced durability and better resilience and recovery over traditional cotton interlinings. The 37xx PES Series interlinings offer the added advantages of no visible impurities or foreign fibers, along with low temperature fusing, reducing the risk of yellowing in the finished product. Compared with cotton interlinings, the 37xx PES Series also offers increased yields of up to 150 cm in width and are more cost effective than traditional cotton interlinings, allowing for easier and more efficient manufacturing.

Apart from the material qualities, the 37xx PES Series offers unmatched consumer safety. Produced at its Nantong, China factory, Freudenberg ensures optimal quality control of the 37xx Series. Furthermore, the interlinings are OEKO-TEX® STANDARD 100 Class I certified, making them safe for even the most sensitive skin types, including for babies.

The 37xx PES Series currently includes the 3738 and 3755 products, offered in 115 g/m2 and 165 g/m2 weights, respectively. These can be fused with other fabrics and interlinings to create the precise hand feel for garments.

With combined regional, global, and industry specific expertise, the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) will make its debut from 28 February – 1 March 2024. Following the signing of a memorandum of understanding (MOU) in late March, Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE) announced the new international fair for the entire textile value chain. The three-day platform will be staged at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.

Commenting on the new event, Ms Wendy Wen, Managing Director of Messe Frankfurt (HK) Ltd, said: “With Intertextile Apparel in Shanghai a prime example, our Texpertise Network provides the ideal global framework from which to launch this diverse, comprehensive platform for the integrated textile supply chain. VIATT itself will capture the essence of Texpertise in one platform – a diverse, one-stop sourcing event for buyers across all categories, from garments, fabrics, yarns and fibres, to textile machinery, technical textiles and nonwovens, and everything in between.”

Discussing the event’s potential, Mr Le Hoang Tai, Deputy Director General of the Vietnam Trade Promotion Agency (VIETRADE), said: “Vietnam is one of the world’s leading textile producers and exporters, and going from strength to strength as one of Southeast Asia’s manufacturing hubs. Our establishment has many years of experience organising trade fairs throughout Vietnam, and together with Messe Frankfurt we are excited to help international fairgoers unlock the potential of the country’s fast-growing textile market. In addition, Ho Chi Minh City’s accessibility, and Vietnam’s proximity to other leading textile-producing nations such as Bangladesh, Cambodia, China and India, make it the logical venue to host an event of this nature.”

Many international textile manufacturers have been expanding operations into Vietnam, augmenting an already strong domestic industry. According to the Vietnam Textile and Apparel Association (VITAS), the country’s textile and garment industry achieved staggering annual growth of 20 – 26% from 2018 – 2022. Participation in international trade agreements such as the Regional Comprehensive Economic Partnership (RCEP), the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), the EU–Vietnam Free Trade Agreement (EVFTA), and the Indo-Pacific Economic Framework for Prosperity (IPEF)[2], bodes well for future growth.

As one of the world’s biggest importers of textile machinery, and a consistent importer of fabrics, yarns and fibres, garment production is the cornerstone of Vietnam’s industry. The country utilises cotton and functional materials to produce casualwear, childrenswear, swimwear, workwear, and much more, with sportswear an especially fast-growing category, and high-utility garments expected to achieve high exports.

By linking textile players from across Asia, Europe and beyond with this market, VIATT 2024 is willing to play an important part in shaping the future of Vietnam’s industry. Next year’s fair will host an extensive mix of international and domestic exhibitors covering multiple textile sub-sectors, including garments, apparel fabrics and accessories, yarns and fibres, digital printing, home textiles, technical textiles and nonwovens, textile processing, textile machinery, and more.

Exhibitors and buyers can utilise the fair’s global business matchmaking service, where connections are made based on the specific needs of each party. In addition to the fair’s main function as an international trading platform, its fringe programme will facilitate participants’ networking with industry leaders and offer diverse market insights via various seminars, forums, and panel discussions.

The Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is organised by Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE). Covering the entire textile industry value chain, the inaugural edition will be held from 28 February – 1 March 2024 at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.

BDG [By Urban Outfitters] and ISKO have come together to develop a 10-piece collection made up of workwear-inspired denim pieces with finishing designs by British Artist, Dwayne Coleman.

Partnering with ISKO, Urban Outfitters has developed more sustainable denim pieces for this collaboration, utilizing recycled cotton yarns made from cutting waste. All pieces are washed using innovative technology to reduce the chemical, water, and energy footprint so that each item has a low environmental impact score. The development of these washes were done with the help of the experts at ISKO’s Creative Room London. The collection even features an innovative style that uses no virgin cotton, and yet the authenticity and durability remains the same.

The collaboration incorporates the principles of circular design, including minimal wash processing, recycled cotton content, minimal metal trims and removable shank buttons. The styles are designed to last, and after many wears they will be readily recyclable for their next life. Urban Outfitters are also members of Better Cotton whose mission is to help cotton communities survive and thrive, while protecting and restoring the environment as part of the brand's wider sustainability initiatives.

The collection designs pay homage to workwear trends to deliver an all-encompassing gender free denim capsule. The finishing touch across the range comes from established British Artist, Dwayne Coleman, who has created an artwork made with upcycled denim and paint techniques which has become the inspiration for denim surface treatment. Elements of his mark-making have been applied to the design of the collection, including wildflower embroideries, patching and hanging threads.