From the Sector

On 30 March 2022, the European Commission presented its vision for the future of the textile industry. The strategy mainly focuses on reducing the environmental footprint and promote sustainability and transparency in the value chain.

EURATEX has welcomed the publication of the strategy, as it recognises the strategic importance of the European textile industry, and its core competitive values of quality and creativity. At the same time, the association has warned that translating that vision into reality is a delicate process, as the industry needs to reconcile sustainability with competitiveness. Making the green (and digital) transition should make companies stronger; the benefits should outweigh the costs.

This premise had a serious blow by the Russian war in Ukraine, which erupted at almost the same time when the strategy was launched, and has dramatically changed the economic context. Energy prices increased by a factor of 10 (!), putting the European industry at a significant disadvantage with its global competitors, leading to company shutdowns or relocations. Extended lock downs in China and defensive trade policies in the US and elsewhere have further generated uncertainty on the market and disrupted supply chains.

Today, one year after its publication, EURATEX remains carefully optimistic about the implementation of the strategy, but needs to warn against some important pitfalls on the road ahead.

1. Despite these turbulent times, the Commission is moving ahead “swiftly” in translating their EU Textile Strategy into (draft) legislation. At present, at least 16 pieces of legislation are on the table, which will turn the textile industry into a strictly regulated sector. The quality of this new regulatory framework is critical to the success of the strategy: upcoming rules need to be coherent, technically feasible and enforceable, and have a minimal cost for SMEs. EURATEX calls for a realistic timetable and “competitiveness test” for each piece of legislation before it is adopted.
2. Textile companies need to be informed and supported to comply with this new framework. This requires substantial funding which should be earmarked exclusively to the sector, covering areas of innovation and digitalisation, skills development, support to start ups and internationalisation, as well as access to affordable energy. In this regard, EURATEX calls on the Commission to translate the current “good intentions” into concrete decisions.
3. The EU strategy will not work if there is no demand for sustainable textiles, both from individual consumers and public authorities (procurement). Concrete measures need to be taken to offer a competitive advantage to sustainable and high quality textile products, e.g. through a different VAT rate, strict procurement rules, closer cooperation between the brands/retailers, producers and consumers.
4. The EU strategy could also fail, if the global dimension of the textile industry is ignored. Up to 80% of clothing products are produced outside the EU; these products need to comply with the new framework, but it remains unclear how to ensure that level playing field. Market surveillance needs to be stepped up massively – also targeting on line sales – but this would require significant efforts from member states, which are not available as of today.

Despite these important challenges, EURATEX remains committed to the successful implementation of the EU Textile Strategy. Director General Dirk Vantyghem commented: “We want to be a global leader in sustainable textiles, building on the entrepreneurship, quality and creativity of nearly 150,000 European textile companies. Creating this new framework is an incredible challenge, requiring a close dialogue between the industry and the regulator. But if well designed and carefully implemented, it can set a new era for the European textile industry”.

Freudenberg Performance Materials Apparel is expanding its Super Elastic Interlinings Range with the introduction of the apparel industry’s first 100% recycled thermoplastic elastomers (rTPE) base content interlining series. In recognition of the growing use of elastic interlinings in apparel and building on the principles of Freudenberg Performance Materials´ Apparel’s House of Sustainability, these new products speak for high-quality and sustainable solutions.

The new, 100% rTPE base content interlinings are offered in 40-90 g/m2 weights, with wide applicability – from lightweight knit fabrics with applications in leggings and sports bras to elastic woven fabrics that require medium-to-heavy weights, such as denim, maternity clothes, or casual wear. Sustainable without compromising on quality, the new interlinings offer exceptional elasticity and retain excellent recovery capabilities.

The 100% rTPE base content interlinings reduce the need for virgin materials in apparel while also reducing the demand for the extractive practices necessary to produce such materials. Furthermore, the use of recycled components reduces materials in landfills and oceans, in consideration of full-garment lifecycle management.

Intertextile Shanghai Home Textiles – Spring Edition is set for a renewal. After last year’s brief pause, 283 exhibitors from 5 countries and regions will showcase their latest innovations at the National Exhibition and Convention Center (Shanghai) during this traditional peak sourcing period. The fair will be held concurrently with Intertextile Shanghai Apparel Fabrics – Spring Edition, Yarn Expo Spring, CHIC and PH Value from 28 – 30 March 2023.

Comprehensive range of products zoned for easy sourcing
The 27,000 sqm gross exhibition space in hall 5.2 will host suppliers in multiple product categories, such as bedding, towelling, table and kitchen linen, home textile technologies, and textile designs. Several product pavilions and zones will be formed to encourage efficient sourcing, with areas designated for quality bedding, towelling, feather and down duvet fillings, quilt fillings, intelligent equipment and upholstery fabric products. Buyers looking for sustainable fibres, yarns and fabrics may be interested in sourcing at the Lenzing Group’s brand new centralised Lenzing Home Textile Satellite Pavilion. With Lenzing joined by eight of its Chinese downstream manufacturers, the pavilion will showcase the various home textile applications for the Austrian company’s wood-based TENCEL™ fibres.

Other well-known international and domestic exhibitors include Cotton Council International (CCI), Zhangjiagang Coolist Life Technology, Guangdong Kulida Down, Wujiang City Yunjie Textiles, Yantai Pacific Home Fashion, Sunvim Group, and Jiangsu Goostars Hometextiles. These suppliers, and many more, will present their up-to-date products to meet the sourcing demands of buyers from different channels.

Programme
At every edition, Intertextile Shanghai Home Textile’s fringe events keep fairgoers informed on a variety of topics, allowing exhibitors and visitors alike to stay up to date with the latest market trends and make informed business decisions.

Aligning with the fair’s general direction on promoting sustainability, and to satisfy the industry’s needs, representatives from Lenzing will be holding an exclusive seminar about the e-commerce opportunities surrounding eco-friendly TENCEL™ products’ sleep enhancing qualities. Other presentations and discussions that touch on sustainability will also be available under the fair’s Textile & Technology event theme.

With consumers globally paying more attention to health issues and increasing their spending on health products, the home and contract textile industry is also a party to this rising trend. To this end, seminars discussing traditional Chinese medicine and how it relates to different health issues will be held on day one. Their crossover topics include how aromatherapy can encourage high-quality sleep, as well as an introduction on the innovation of traditional medicinal textiles.

Moreover, the well-known Chinese retailer JD.com will co-host an event that promotes home textile products made with Chinese cotton. Several talks will focus on different aspects, such as the products’ quality and the overall potential of this industry aided by government policies.

After China’s relaxation of border restrictions and other pandemic control measures, it is now easier for domestic and overseas buyers to visit their Chinese suppliers at the fairground, for the chance to touch and feel their desired products.

The steering committee for the Denim Deal has announced that Haelixa, the Swiss standard in physical traceability, is approved as a new signature. The Denim Deal is an international collaboration of more than 50 private and public sector companies united in the commitment to produce denim more circularly.

The Denim Deal aims to close the loop and achieve change in the value chain. Based in Amsterdam, the group is working towards a circular economy where textile waste no longer exists. The brand and manufacturing members pledge to work towards using 5% recycled post-consumer cotton in all future denim collections and produce 3 million denim jeans made with 20% recycled post-consumer cotton.

Coordination of the Denim Deal is led by Roosmarie Ruigrok, where the objective is to unite potential allies who have made the journey to circularity a priority. She has been working to improve sustainability in textiles for more than two decades and is an expert on enrolling the correct stakeholders to instigate change. Ruigrok states, "a circular supply chain in the textile industry is like a well-prepared machine - it ensures that every part of the production process runs smoothly, from sourcing post-consumer materials to delivering well-made finished products to customers. It not only drives efficiency and profitability but also builds trust among stakeholders and fosters sustainable practices - we welcome Haelixa who offers a trustful traceability solution."

Over the last few years, the demand for the technology in recycled denim has grown as brands are asked to validate their recycling claims. Haelixa’s unique DNA solution marks and traces fibers from the source to retail. Using DNA to mark the recycled post-consumer cotton, Haelixa substantiates claims by testing the final garment to validate that the marked waste is present.

The Denim Deal is pushing to lead the change in how denim is made. Changing the standards of operation is always challenging, and traceability is a key to authenticating recycled claims. “We are committed to promoting the use of recycled fibers through traceability and thrilled to align with this group,” said Holly Berger, Haelixa’s Marketing Director. “The goals of the Denim Deal support our vision for a circular economy.”

January 2024 marks the official birth of ERCA TCS (Textile Chemical Solutions), a business unit of ERCA S.p.A. with a focus on the textile market. Founded in the 1960s, ERCA S.p.A. is an Italian company, present with six plants in three macro-regions: Europe, Latin America and Asia. The ERCA group produces specialty and auxiliary chemicals with a responsible innovation approach and its production covers several markets: textiles, cosmetics, polyurethanes, concrete.

Why a business unit that caters solely to the textile industry? The decision to give birth to ERCA TCS comes from the desire to be a unique and innovative reference point for ERCA's customers, with products and
services designed specifically for the needs of today's textile industry, grappling with the challenges and
opportunities of sustainability and responsible production.

ERCA TCS bases its activities on the principles of "Green Chemistry" with the aim of offering the textile industry chemical solutions that make the concepts of safety, performance and circularity a reality. The chemical auxiliaries of ERCA TCS are the result of a vision that incorporates responsible innovation, continuous research, and a desire to offer to the market effective yet ethically, environmentally, and economically sustainable solutions.

The green, high tech and circular commitment of ERCA TCS is demonstrated by a product and brand range that is totally based on the circular economy, which started from a problem - the disposal of used vegetable oil - and turned it into a resource, into a raw material for the production of chemical auxiliaries for the textile industry: REVECOL®, the circular range of high-performance, made-in-Italy, GRS-certified chemical auxiliaries. The REVECOL® range can be used on any type of fiber, recycled or not.

INDA announced the program for the World of Wipes® (WOW) International Conference, July 17-20, Atlanta, Georgia. Key topics include: Plastics policy: closing the “intention-action” gap, sustainable manufacturing practices, what consumers think about sustainability and how they are driving cultural change, supply chain transparency, wipes advancements, flushability developments, and a special CEO panel sharing their organizations’ approach to inflation, supply chain challenges, and capacity/demand balance.

Among the leading organizations presenting at this year’s event are: Berry Global, Birla Cellulose, Bringabouts, Bureau Veritas, Diamond Wipes, Freudenberg Performance Materials, Glatfelter, Goodwipes, Kimberly-Clark Corporation, National Cotton Council, Mango Consulting, Plastics Industry Association, Rockline Industries, Sharon Laboratories, and Trützschler Nonwovens. Program and speaker details are available on the WOW website.

Two new features at WOW this year are Lightning Talks and Lunch Around. Lightning Talks are an opportunity for tabletop exhibitors to highlight their innovations in “supersized elevator speeches” to WOW participants. Lightning Talks will take place before the tabletop exhibits open Tuesday and Wednesday evenings. The Lunch Around opportunity connects participants and thought leaders from the wipes industry at select downtown Atlanta restaurants on Tuesday and Wednesday. Space is limited and is first-come, first-served.

WOW kicks off with the WIPES Academy, a comprehensive course including elements of market research, materials, chemistry, converting, and regulatory filing. This course has been redeveloped to include all aspects of wipes development from concept to commercialization. The WIPES Academy is led by Heidi Beatty, Chief Executive Officer, and Paul Davies, Ph.D., Consultant, Crown Abbey LLC. Ms. Beatty and Mr. Davies bring decades of practical experience to give participants real-world solutions for product development challenges and tools to improve processes.

The Institut für Textiltechnik (ITA) of RWTH Aachen University, as part of the Mittelstandzentrum 4.0 Kompetenzzentrum Textil vernetzt, has supported numerous small and medium-sized enterprises (SMEs) on their way to digitalisation over the last five years. At the Digital Capability Center (DCC) in Aachen, for example, SMEs were able to experience digitised production from yarn to smart bracelets and thus test the feasibility of Industry 4.0 solutions in their working environment.

New supply chain laws and social sustainability now pose current challenges for SMEs. In the follow-up project Mittelstand-Digital Zentrum Smarte Kreisläufe (SME Digital Centre Smart Cycles), ITA will be supporting SMEs from 1 March in implementing ideas for digitalisation and sustainability in concrete terms.

This means finding sustainable solutions and processes for the circular economy together with companies and developing new digital business models. The ITA's solutions cover the areas of awareness-raising, qualification, implementation and networking. These offers are free of charge for SMEs - follow-up projects often lead to the funding programme "Central Innovation Programme for SMEs - ZIM" of the Federal Ministry of Economics and Climate Protection (BMWK) or to research and development projects.

Questions concerning the funding conditions can be sent to the following e-mail address: rosario.othen@ita.rwth-aachen.de.

Textile performance inspired by nature - Swiss textile manufacturer Schoeller Textil AG launches the sustainable textile collection RE-SOURCE as part of its brand sustainability strategy. All textile innovations in the collection are made from bio-based, post- as well as pre-consumer materials such as recycled polyester and spandex. These are further enhanced with Schoeller textile technologies to provide the wearer with breathability, thermal regulation and wind and water repellency.

Two textile innovations in the collection have been lined on the inside with natural NATIVA Merino wool, produced under the highest sustainability standards. The manufacturing process of NATIVA Merino wool is 100% transparent and traceable for consumers through blockchain technology. NATIVA farms worldwide meet strict social and environmental requirements for animal welfare (ban on mulesing), land management and ethical labour guidelines.

Schoeller is committed to the CODE OF CONDUCT, which guarantees transparent production chains, environmental protection and fair working conditions. All RE-SOURCE textile innovations are bluesign approved - the international standard for responsible and sustainable textile manufacturing.

"The special Q-cycle process was used for RE-SOURCE. The resistant and durable Q-cycle polyamide is obtained by pyrolysis of used tyres and thus saves Co2 emissions compared to the combustion process. In this way, we are helping to protect the climate with Q-cycle," says Hans Kohn, COO, Schoeller Technologies AG.

The new recycled textile collection will be presented at the PERFORMANCE DAYS textile trade fair in Munich from 15-16 March 2023.

• Revenue rose to EUR 2.57 bn, while EBITDA declined to EUR 241.9 mn
• Implementation of EUR 70 mn cost reduction program proceeding according to plan
• Largest investment program in the company’s history including the lyocell plant in Thailand and the pulp mill in Brazil implemented on time and within budget
• Outlook: Lenzing expects EBITDA in 2023 to be in a range of EUR 320 mn to EUR 420 mn

The Lenzing Group was increasingly affected by extreme developments on the global energy and raw material markets in the 2022 financial year, in tandem with most of manufacturing industry in Europe. The market environment also deteriorated significantly in the third and fourth quarters, while worsening consumer sentiment placed an additional burden on Lenzing’s business growth.

In the year under review, revenue increased by 16.9 percent year-on-year to reach EUR 2.57 bn, primarily as a result of higher fiber prices. The quantity of fiber sold decreased, while the quantity of pulp sold rose. In addition to lower demand, the earnings trend particularly reflects the increase in energy and raw material costs. Earnings before interest, tax, depreciation and amortization (EBITDA) decreased by 33.3 percent year-on-year to EUR 241.9 mn in 2022. The net result for the year was minus EUR 37.2 mn (compared with EUR 127.7 mn in the 2021 financial year), while earnings per share stood at minus EUR 2.75 (compared with EUR 4.16 in the 2021 financial year).

Outlook
The war in Ukraine and the tighter monetary policy pursued by many central banks to combat inflation will continue to exert pressure on the global economy. The easing of China’s zero-Covid policy could lead to an unexpectedly rapid recovery. However, the IMF has warned that risks remain high overall and projects growth of 2.9 percent in 2023. Exchange rate volatility looks set to continue in regions that are important to Lenzing.

These challenging market conditions are also continuing to weigh on consumer confidence and sentiment in the sectors relevant to Lenzing. The outlook has improved slightly of late, with inventory levels returning to normal across the value chain. Nonetheless, subdued demand remains a source of concern for market players.

Inventories in the bellwether cotton market have diminished recently, although they remain above pre-pandemic levels. A decline in crops is foreseeable in the current 2022/2023 harvest season. The sharp rise in prices on the energy and raw material markets will continue to pose significant challenges for the market.

Overall, earnings visibility remains restricted.

In structural terms, Lenzing expects a continued rise in demand for environmentally friendly fibers in the textile and clothing industry, as well as in the hygiene and medical sectors. Thus, with its “Better Growth” strategy, Lenzing is very well positioned and will continue to drive growth in specialty products, while pursuing its sustainability targets including the transformation from a linear to a circular economy model.

In light of these factors and assuming a further market recovery in the current financial year, the Lenzing Group expects EBITDA in 2023 to be in a range of EUR 320 mn to EUR 420 mn.

Hologenix announces that CELLIANT® with REPREVE®, a performance fiber made from recycled materials and enhanced with IR technology, has been shortlisted for the Drapers Sustainable Fashion 2023 Awards. Introduced with global textile solutions provider UNIFI® makers of REPREVE®, CELLIANT with REPREVE is honored in the Sustainable Textile Innovation Category of the awards.

The Drapers Awards recognize the strides that are being made in reducing the industry’s environmental impact and creating fairer working conditions across the supply chain. According to Drapers the quality and quantity of entries were higher than ever this year. Judging was underpinned by the UN-backed Sustainable Development Goals. Winners will be announced at a ceremony on May 25, 2023 at The Brewery in London.

This recognition is the second award for CELLIANT with REPREVE since its launch in the fall of 2022 – it was previously named a Selection in the Fibers & Insulation Category of ISPO Textrends Fall/Winter 2024/25. This is also the second year in a row that a Hologenix innovation has been shortlisted for the Drapers Sustainable Fashion Awards.

CELLIANT is a natural blend of IR-generating bioceramic minerals, which, when embedded into textiles, allows them to convert body heat into infrared energy, returning it to the body and temporarily increasing local circulation and cellular oxygenation. This aids significantly in muscle recovery, increases endurance and improves overall performance in healthy individuals, among other benefits.

REPREVE recycled performance fiber consists of high-quality fibers made from 100% recycled materials, including post-consumer plastic bottles and pre-consumer waste. It is also certified and traceable with UNIFI’s U TRUST® verification and FiberPrint™ technology, which provide assurance that the product comes from recycled materials. Compared to virgin fiber, REPREVE helps to offset the use of petroleum, conserving water and energy and emitting fewer greenhouse gasses.