From the Sector

ROICA™ discloses five key and influencing brands with unique outfits already available in the market, that demonstrate how ROICA™ is able to deliver and transform basic performant stretch in eco hi-tech valuable innovations interpreted in five, completely different, contemporary lifestyles!

Inspired by the need for style-conscious, sustainable garments that are versatile for every life situation, AEANCE was created as a brand that merges ready-to-wear with technical apparel. The brand`s values are timeless minimalism, substance and understated luxury. Less, but better. AEANCE is committed to creating garments with the least possible impact on the environment and has set up a supply chain focusing on eco-sustainability and ethical responsibility. The Women`s Light Padded Jacket of the look selected for ISPO is the result of a collaboration with the acclaimed industrial designer Konstantin Grcic.

Knowing the transformative power of fitness, DAQUÏNI® was founded in 2012 to help women bridge the gap between how they feel and how they think they look when they are working out. Each DAQUÏNI® item is made in the E.U. from highest quality Oeko-Tex® certified materials. The brand’s first choice in fabrics is SOFILETA (founded in 1911) with its luxurious technical fabrics with ROICA™ V550 premium stretch awarded with Cradle-to-Cradle Innovation Institute’s GOLD LEVEL material health certificate.

The New York based brand Erin Snow creates chemically safe, circularly designed, socially fair luxury performance apparel. The Teri pant is Erin Snow's most innovative and highly anticipated pant to date. Teri is made from the finest bluesign® approved Schoeller 4-way stretch fabric containing ROICA™ V550 premium stretch sustainable fiber. The pant is insulated with PrimaLoft® Gold Luxe and repels water and dirt without PFCs, thanks to Schoeller's ecorepel® Bio finishing while giving maximum freedom of movement.

The SCOTT Racing Team, the Italian Mtb Pro Rider Team born in 1988, selected the high performance for active clothing identifying Rosti, SITIP and ROICA™ as strategic partners to ensure unique and performant biking outfit composed by tights and jacket. Made with the special BEHOT fabric by SITIP, constructed with active performance materials belonging to the ROICA Feel Good™ family, it not only insulates, but generates up to 2 degrees of heat as you workout as certified by CeRism, Outdoor Sport Research Centre at Verona University. Long life stretch, superior shape retention and best breathability thanks to the Blizzard by SITIP fabric that ensures thermal comfort and easy care to the users. A valuable choice that perfectly matches the performances of an experienced team of specialists.

SITA hits the European panorama for the first time at ISPO with ROICA™ few days after the official launch in US and Saudi Arabia on January 31st. Its high-tech debut collection for Spring 2019 provides women with an all-new luxury concept of timeless foundational apparel made in New York balancing concealed performance features and style to meet womens’everyday dynamic lifestyle. The newly-created made in Italy SITATECH™ fabric includes permanent agents that neutralize odor, withstand machine wash, and exhibit superior quality. The intricately designed fabric takes on instant appeal with nanotechnology fibers and ROICA™ CF, a yarn with an active smart odor neutralizer property, then knitted in Italy by Maglificio Ripa.

At the booth, let's have a look at TINTEX exceptional, Naturally Clean® finishing process launched last September 2018. Naturally Clean® enhances the natural beauty of cotton and cellulosic fibres, takes a cost effective modern approach to eliminate aggressive treatments and optimizes clean surfaces, vivid colors, providing an exquisitely smooth handfeel. Naturally Clean® achieves this by using Novozymes technology, a company that is a world leader in biological solutions. Second, using textile chemicals Beyond Surface Technologies AG which have the lowest possible environmental impact, without compromising performance. Naturally Clean® maintains the original characteristics over an extended period of time. All materials are Oeko-Tex and can also be Bluesign® certified, which will evidence the future elimination of harmful substances.

Between the first and key adopters of TINTEX brandnew Naturally Clean finishing, shines Filippa K, a leading Nordic fashion brand with a modern, smart approach to the responsible development of their lines. Emblematic pieces for the SS 2019 main collection are the Linen Wrap Dress, the M Linen Long Sleeve Tee and the M Linen R-neck short sleeve Tee made with a TINTEX heavy stretch linen, made with ROICA Colour Perfect™ family of dyeable premium stretch yarn, enriched by the unique Naturally Clean finishing.

Color Solutions International, a member of the DyStar® Group, has issued their COLOR ANALYSIS report for Autumn/Winter 2020.

The trend and color experts at CSI are delighted to bring you the sixth issue of the Color Analysis report. New for this season, the experts at Color Solutions International have delved deeper by giving more detail for each color using their proprietary Relative Color Popularity process (RCP). RCP is a marriage of color validation with trend color forecasting. The RCP report has been organized into four categories to help validate your color selection.

In this issue, 54 ColorWall™ colors are featured along with additional color validation, color evolution, and direction by hue. "This season’s Color Analysis for Autumn/Winter 2020 found its inspiration in our heritage and reconnection of our roots. We look from the past to present day reality to shape the themes of trends reflected in the spirit of time we are living in. From a time gone by to this moment of now, themes take shape as they transform historic elements into modern day life, intertwining together to create a new existence full of creative energy and vitality.

Reminiscent of a time gone by, all that we consider heritage to be, has developed into a level of loyalty and trust over time. The quality in make and the care that goes into construction found in the ideas of heritage goods begin to resurface into a lifestyle of quality over quantity. In the present and future looking forward, we also continue to explore innovative lifestyle trends as we are becoming more conscious about the environment and the impact our choices have.

• STOP TALKING. START ACTING.
• Climate change is real. And so is the responsibility of every human being to help in reducing waste.

We no longer want to talk about sustainability, we want to act. For January, PREMIUM is partnering with Spanish fashion label and sustainable clothing pioneer ECOALF. The brand will present its lifelong mission and latest collection in a dedicated space as well as an art installation together with conceptual artist Juan Garaizabal.

"2019 is all about digital first and an active debate about social and environmental issues. Transparency and sustainability are key words. By reducing plastic waste on all our shows, teaming up with ECOALF and giving this wonderful brand dedicated space and time for spreading their message, we are taking steps into right direction. Every little action counts. We should talk about the things we do more instead of talking about what we are not doing. We all need to wake up. Now.” – Anita Tillmann, CEO PREMIUM Group

ECOALF creates high-quality garments using recycled materials collected from the bottom of our oceans. Commitment, sustainability and innovation are at the core of everything the company does, resulting in both conscious and stylish urban, adventure, knitwear and activewear pieces.   
 
“I love collaborating with people that also believe we have the opportunity to change the world for the better. It’s no longer about what you do, but how you do it. It is important to stand up for what you believe in, because fashion cannot just be about looking good.” – Javier Goyeneche, President and Founder of ECOALF. 

On Wednesday, January 16th, at 10am and 2pm, Goyeneche will present his brand’s values, philosophy and way of working on the experience floor of SHOW&ORDER X PREMIUM at Kühlhaus, right next to the STATION area. Show visitors, media and other exhibitors are invited to listen, learn and discuss.   
 
The art piece in partnership with Garaizabal unveiled at PREMIUM on January 15th is filled with waste to portray our everyday reality, and purposefully interactive so that visitors can throw their own trash inside the installation. The aim is to educate about correct waste disposal and show that every individual’s decision matters: Stop, Think, Act.

Archroma, a global leader in color and specialty chemicals towards sustainable solutions, today announced that Thailand-based Absolute Denim will be the first denim manufacturer to switch 100% of its production to aniline-free* indigo dyeing.

Absolute Denim is a Thailand-based denim manufacturer producing high quality denim with a focus on eco-friendlier materials and processes. The company can produce up to 2 million meters of denim per month (that's approximately 1.5 million pairs of jeans!), for customers that include some of the biggest brands and retailers in the world.

Archroma’s Denisol® Pure Indigo 30 liquid dye was first launched in May 2018 as a non-toxic way to produce the traditional, iconic indigo blue that consumers associate with denim and jeans.

During production, some of the aniline stays locked into the indigo pigment and is difficult to wash off the fabric. The remainder of the aniline impurity, approximately 300 metric tons annually, is discharged during dyeing. This can be an issue as aniline is toxic to aquatic life. In addition, exposure levels to factory workers can be high. As a result of its toxicity (more hazardous than alkylphenols) it is now starting to feature on the restricted substance lists (RSL) of some major clothing brands and retailers.

The new Denisol® Pure Indigo 30 liq was therefore developed as an aniline-free* indigo solution for designers, manufacturers and brand owners who long for authentic indigo inspiration.

Archroma tested Denisol® Pure Indigo at Absolute Denim mill in Thailand. Archroma wanted to be sure that the new indigo dye would perform exactly the same as conventional indigo.

James Carnahan, Head of Sustainability at Archroma, comments: “At Archroma we continuously challenge the status quo in the deep belief that we can make our industry sustainable - but we cannot do it alone. Without forward-thinking manufacturers such as Absolute Denim to consciously adopt these eco-advanced innovations in their daily production, like our aniline-free* Denisol® Pure Indigo, we will not be able to move this industry forward on our resource-constrained world we live in. As consumers are increasingly aware of, and concerned about, climate change and ecological threats, this is not only the right thing to do - it is also good for business.”

“Deep down inside most of us want the world to be a better place for our loved ones and for future generations,” insists Vichai Phromvanich, Board Member, Absolute Denim, “starting with how we live, what we eat, what we wear, still trying to be cool, fashionable, still trying to be environmentally conscious. Archroma’s aniline free indigo project is therefore something we as a new generation manufacturer have supported from the beginning, by opening our doors for tests in the project phase, and now by sending out our articles to many of our customers. For us, after all, a nice pair of jeans looks even nicer without aniline!”

* Below limits of detection

PMsExciting news out of ISPO Munich, this year ROICA™ premium stretch innovations will be showcased within ISPO Brandnew, the biggest platform for sporty startups worldwide. The ROICA™ booth will have a new centralized position at ISPO Munich, with an even more centralal position, to lead the way toward responsible innovation. Make certain to visit the fantastic new collections created by ROICA™ partners that combine; function and contemporary values for the modern customer. Asahi Kasei, the leader in sustainable stretch guaranteed to wow ISPO attendees with the ROICA Eco-Smart™ family, an innovative range of the world's first responsibly made premium stretch fibers.
ROICA™ smart yarns are focused perfectly on responsible performance for the active sportswear, swimwear and athleisure categories. ROICA™ proudly presents sustainable solutions boasting impressive certifications:

• Global Recycled Standard (GRS) owned by Textile Exchange
• Cradle to Cradle Certified™ Gold Level for Material Health and Hohenstein Environment Compatibility Certificate - ROICA™ breaks down without releasing harmful substances.

ROICA™ will present The Modern Wardrobe concept in well-defined categories at ISPO:

• ROICA™ WARDROBE, fashion collections for Summer 2019 with beautiful premium stretch solutions.
• ROICA™ INNOVATION GALLERY, the latest textile performance innovations from partner mills that inspire creativityA rich fabric range that includes revolutionary ROICA Eco-Smart™ family of stretch fibers that are sustainably designed and the unique ROICA Feel Good™ family that promises a new level of well-being
• ROICA™ CLOSET: new garment designs from our experimental lab that highlight functional ROICA™ families.
• ROICA™ NOVELTIES DISPLAY, discover the latest ROICA™ innovations.

• Performance Days - November 28 and 29, 2018 – Hall C1 Booth B18
• Two of TINTEX’s fabrics have made it into the PERFORMANCE FORUM Jury’s Pick Category that represents fabrics which are a valuable contribution to this season Performance Days Focus Topic “WATER – OUR RESPONSIBILITY”

See, touch and experience the latest collection from TINTEX as they reveal a wonderful range of innovative fabrics that redefine fashion, inspire creativity, spark emotion and optimize responsible solutions. TINTEX, being an ingenious leader in textile and research innovation for over twenty years, transforms a new generation of cotton and other natural based materials. Established in the Porto region as authorities in superior dyeing and finishing techniques making TINTEX Textiles the perfect choice for fashion.

All the recent awards bestowed, demonstrate TINTEX continue research and commitment. They have been awarded for the Best product of the Base Layer Category by ISPO jury, moreover they have just received the prestigious German Design Awards 2019 and last but not least, they are selected as finalists for the Future Textile Awards in the category Best Innovation for Sustainable Textiles.
TINTEX continues to lead the way, as they proudly take part in the Make Fashion Circular initiative, by the Ellen MacArthur Foundation and activate change industry wide. This initiative aims to collaborate and innovate towards a new textile economy based on the principles of a Circular Economy.

In addition, since this November, TINTEX is a bluesign® system partner, thus means that they are responsibly acting parties of the textile value chain committed to applying the bluesign® system, continuously improving their environmental performance and always been focused on a sustainable future.

A milestone for TINTEX and fashion, as they launch Naturally Clean - an exceptional smart finishing process that is uniquely responsible. Naturally Clean enhances the natural beauty of cotton, takes a cost effective modern approach to eliminate aggressive treatments and optimizes clean surfaces, vivid colors, providing an exquisitely smooth handfeel. Naturally Clean achieves this by using Novozymes technology, a company that is indeed the world leader in biological solutions. Second, using textile chemicals with the lowest possible environmental impact, without compromising performance, from Beyond Surface Technologies AG. Naturally Clean maintains the original characteristics for an extended period of time. All materials are Oeko-Tex and soon bluesign® certified, thus eliminating harmful substances.
TINTEX’ Autumn/Winter 2019/2020 collection includes vibrant tones, refreshing turquoise and electric green, light and warm copper with chocolate browns that connect the natural and spiritual in an extra-sensorial universe. Infused with a stunning palette of nostalgic and multicultural colors - warm yellow with darkened reds, dynamic purple with urban greys - that express globalization and human connection.
Key smart ingredients of the season are:

• A New Generation of Cotton: GOTS certified organic cotton, Supima® cotton, and ECOTEC® by Marchi & Fildi the smart cotton that saves up to 77.9% water consumption and introduces the concept of a circular economy.
• SeaCell™ and Smartcel™: produced using the Lyocell process in a closed loop with no chemicals released as waste. The patented process of SeaCell™ allows that the positive properties of the seaweed are permanently preserved within the fiber, even after multiple washing cycles. Smartcel™ includes the essential trace element zinc providing anti-inflammatory capabilities.
• REFIBRA™ by Lenzing technology involves upcycling a substantial proportion of cotton scraps e.g. from garment production, in addition to wood pulp, where the raw material is transformed to produce new TENCEL™ Lyocell fiber to make fabrics and garments.
• Bemberg™ by Asahi Kasei: A new generation GRS Certified material, made from cotton linters, with a biodegradability certification by Innovhub. A matchless, high tech natural material, with a special handfeel and aesthetics.
• ROICA™ by Asahi Kasei
  - ROICA™ EF has a percentage of pre-consumer recycled content that is more than 50%, and thanks to this it has been GRS (Global Recycled Standard) certified.
  - ROICA™ V550 a premium stretch innovative yarn boasting the Cradle to Cradle Certified™ Gold Level for Material Health product and ingredients as it was evaluated throughout the supply chain for lower impacts on human and environmental health. Striving toward eliminating all toxic and unidentified chemicals for a safe continuous cycle. Hohenstein Environment Compatibility Certificate - ROICA™ proudly breaks down without releasing harmful substances.

Of special interest this season, the two TINTEX’s fabrics that made it into the PERFORMANCE FORUM Jury’s Pick Category for their contribution to this season Topic “WATER – OUR RESPONSIBILITY”.

A smart rib developed to reduce the water usage as most as possible, from cultivation of raw materials until fabric finishing. A blend of TENCEL™ Modal, cellulosic & biodegradable material treated with no hazardous chemicals, pesticides nor fertilizers, and European hemp, a fast-growing plant that requires very little water and no herbicides, pesticides, synthetic fertilizers or GMO seeds. Both fibres are biodegradable.

The second selected article is a 100% Merino Wool jersey made unique thanks to Colorau® by TINTEX, a patented natural dyeing process technique that uses vegetable herbs and extracts. A great amount of water was saved by avoiding subsequent washing steps. Also, lower water pollution is achieved by avoiding synthetic dyestuffs.

Decline in revenue due to lower prices for standard viscose, less favorable currencies and lower production volume

• Pressure on prices for key raw materials remains high
• Positive impact due to focus on specialty fibers and further optimization of the product mix
• Expansion project in Mobile temporarily mothballed
• Acquisition of the remaining 30 percent of Lenzing (Nanjing) Fibers Co. Ltd.

The Lenzing Group recorded a solid business development in the first three quarters of 2018. The decline in revenue and earnings compared with the same period of the previous year was essentially based on a mix of lower prices for standard viscose, more unfavorable exchange rates and price increases for key raw materials. The Lenzing Group’s strategic orientation with a focus on specialty fibers had a positive impact in this environment.

Revenue decreased by 5.2 percent to EUR 1,636.2 mn over the comparative period of the previous year. Apart from the high starting base, this was primarily attributable to the expected challenging market environment for standard viscose, less favorable exchange rates and lower production volume. EBITDA (earnings before interest, tax, depreciation and amortization) recorded a decline by 26.8 percent to EUR 290.6 mn due to price increases for key raw materials and higher energy and dissolving wood pulp prices. The EBITDA margin dropped from 23 percent in the first three quarters of the previous year to 17.8 percent. EBIT (earnings before interest and tax) fell by 36.2 percent to EUR 190.3 mn, leading to a lower EBIT margin of 11.6 percent (01-09/2017: 17.3 percent). Net profit for the period dropped by 39 percent from EUR 219.3 mn in the previous year to EUR 133.8 mn. Earnings per share equaled EUR 5.06 (01-09/2017: EUR 8.12).

“The Lenzing Group is currently operating in a challenging environment. Against this background, we are satisfied with the solid business development and the corporate strategy sCore TEN has a positive impact. The new production line in Heiligenkreuz started up successfully and customers’ feedback has been positive,” says Stefan Doboczky, Chief Executive Officer of the Lenzing Group. “While many viscose producers are faced with a very tense profit situation, we are well positioned due to our specialty strategy and still expect a satisfactory full year”, Doboczky adds.

Key strategic measures were implemented during the first three quarters of 2018 in line with the sCore TEN strategy. The start-up of new capacities for lyocell fibers in Heiligenkreuz, the production start of LENZING™ ECOVERO™ fibers at the Nanjing site and the investment in another pilot line for TENCEL™ Luxe filaments are important steps to accomplish the goal of increasing the share of specialty fibers in total revenue.

Project in Mobile temporarily mothballed
Due to the decision to temporarily mothball the lyocell expansion project in Mobile, Alabama (USA), in view of the buoyant US labor market and trade tensions between the major trading blocks, the implementation of the expansion plan for specialty staple fibers will be slowed down. The Lenzing Group will put all its effort to readjust the execution of its growth plan to meet strong market demand for its lyocell fibers. This includes an increased focus on the lyocell expansion project in Prachinburi (Thailand).

Advancing forward solutions
Regarding the capacity expansion for specialty products such as TENCEL™ Luxe filaments and LENZING™ ECOVERO™ viscose fibers, Lenzing is still on track. After the introduction of TENCEL™ Luxe branded lyocell filament yarns in the previous year, Lenzing continues to drive innovations in the area of the value chain. In September, the company also announced the successful development of the LENZING™ Web Technology, a new technology platform focusing on sustainable nonwoven products, which will lead to new market opportunities for the industry. Following several years of research and development work and investments totaling EUR 26 mn, the pilot plant at the headquarters in Lenzing has been successfully put into operation.

Largest dissolving wood pulp line worldwide
At the end of June, the Lenzing Group and Duratex, the largest producer of industrialized wood panels of the southern hemisphere, announced that they had agreed on the terms and conditions to form a joint venture to investigate building the largest single line dissolving wood pulp plant in the state of Minas Gerais (Brazil). This decision supports the self-supply with dissolving wood pulp and the growth in specialty fibers. The joint venture is investigating the construction of a 450,000 t dissolving wood pulp plant, which is expected to become the largest and most competitive single line dissolving wood pulp plant in the world. The final investment decisionto build the dissolving wood pulp plant is subject to the outcome of the basic engineering studies and the approval by the respective supervisory boards.

Acquisition of Chinese operation
At the beginning of November the takeover by the Lenzing Group of the remaining 30 percent of its Chinese subsidiary Lenzing (Nanjing) Fibers Co. Ltd. (LNF) from its state-owned joint venture partner NCFC was completed. After closing of the transaction, the Lenzing Group will hold 100 percent of LNF. The acquisition will have a negative impact on net profit of approx. EUR 21 mn for the fiscal year 2018. The purchase of the shares supports Lenzing’s strategic growth as a producer of specialty fibers from the renewable raw material wood in China and worldwide. It paves the way to setting up further production lines for specialty fibers. Lenzing wants to convert LNF into a specialty fibers hub over time.

Expansion of capacities
CAPEX (investments in intangible assets and property, plant and equipment) rose by 35.5 percent year-on-year to EUR 174.1 mn in the first three quarters of 2018. This is primarily attributable to capacity expansions in Heiligenkreuz and the expansion of the existing dissolving wood pulp plant in Lenzing as well as the investments made so far in Mobile.

Outlook
Demand development on the global fiber market remains positive. Lenzing expects wood-based cellulosic fibers to continue to grow at a higher rate than the overall fiber market. In a challenging market environment the Lenzing Group expects solid results for 2018, albeit lower than in the outstanding last two years.

For 2019, Lenzing expects standard viscose markets to remain under pressure because of an ongoing oversupply and very high raw material prices. Lenzing’s specialty fiber business is expected to continue the very positive development.

The above-mentioned development reassures the Lenzing Group in its chosen corporate strategy sCore TEN. Lenzing is very well positioned in this market environment and will continue its consistent focus on growth with specialty fibers.

Chomarat has specialized in scrim reinforcements for construction materials for more than 50 years. Now, it has invested in a new pilot production line to develop its next generation of reinforcements. Unique in the market and designed entirely by CHOMARAT’s teams, this technological innovation was born by the Group’s body of technological know-how. Conceived for the development of next generation cement board and roof-waterproofing reinforcements, the machine is versatile for developing materials for new markets. The new line will become operational in early 2019 at CHOMARAT’s construction plant in Anderson, South Carolina, USA.

A technological innovation for higher performance
The new pilot line will enable CHOMARAT to accelerate its development projects focusing on cost, performance and sustainability. The Group’s goal is to launch a new generation of laid scrim reinforcements for construction materials, with incomparable performance. “We are working on all the parameters (technological, chemical formulations, textile fibers) to optimize the performance of CHOMARAT scrims, such as protecting glass against alkali in cement or increasing impact resistance and water repellency. We plan to stay in front of economic and environmental challenges facing the construction market,” explains Raphaël PLEYNET, Director of Composites & Construction Europe at CHOMARAT.

“This pilot scrim line is a key element in the Group’s global innovation and development strategy. The technological developments achieved on this equipment will enable us to lead through innovation, meet the challenges to come for construction materials, and enhance our value to the market” adds John LEATHAM, Director of Sales and Marketing at CHOMARAT North America.

Combining expertise from textile and chemical-formulation technologies
The scrims designed and developed by CHOMARAT are reputed for their advantages: dimensional stability, laminating quality with other materials (film or veils), excellent mechanical performance, and very good protection against the alkalinity of cement. “CHOMARAT’s knowhow in laid-scrim manufacturing is based on the combined expertise in textile and chemical-formulation technologies. With this new pilot technology, CHOMARAT will be able to build on these two advantages and propose even better-performing materials!” concludes Philippe SANIAL, Director of Research & Technologies at CHOMARAT.

• HUB 1922, the fashion division of the RUDOLF GROUP, takes the stage at the Kingpins Show in Amsterdam and presents new technologies that make it possible to move away from environmentally questionable industrial practices.
• HUB 1922 also announces the opening of the new company building in an ancient textile factory near Milan.

Amsterdam/Geretsried/Milan. It was only six months ago that the RUDOLF GROUP, with its fashion Division named HUB 1922, began its journey through the fascinating world of garment finishing. Since then, the team has made significant progress and has moved from being a newcomer to the business to a solid and reliable reality. “HUB 1922 introduces the Rudolf Group to design thinking,” says Alberto De Conti, Head of Fashion Division at Rudolf Group. “And when you break perceived restrictions and paradigms within a strongly science-driven organization, only sky is the limit.”

For an entire semester, the organisation remained focused on one, single goal without getting distracted from it: to become the partner of choice for environmentally conscious advancements in garment processing that are rooted in real experience and science.

Emphasis was put on listening attentively to the market and on engineering solutions proactively, without being prompted.
When it comes to Denim, two separate yet correlated calls for action were heard:
1. the need for a serious departure from established industrial practices that are environmentally questionable
2. the opportunity to change the current rules and stir toward enhanced product quality.

Departure from the environmentally questionable

• HypNO: The next generation of bleach

Many attempts to technical alternatives to local and total denim bleaching have been launched in the market, over the past five years, by a number of competing players. Originality and innovation are at the base of HypNO technical uniqueness that can be injected into traditional denim processing, but that can also be used to create whole new processes and aesthetics.
Birth child of relentless dedication to science, HypNO is the latest alternative to the traditional denim bleaching agents currently under the spotlight because of their alleged safety issues. HypNO is the next generation of bleach.

- HypNO is based on the application of a whole new family of RUCORIT compounds, which are halogene-free and heavy metal-free
- HypNO can replace both potassium permanganate and sodium hypochlorite with one more eco-friendly solution
- HypNO is free from unpleasant smells; it is production friendly and suitable for both spray and bath applications
- HypNO does not require neutralisation with agents such as sodium metabisulphite or peroxides, hence reducing the need for chemicals significantly
- HypNO is GOTS approved. Bluesign and ZDHC Chemical Gateway certifications are intended
- HypNO further helps in the elimination of pumice stones
- HypNO is highly efficient and has been engineered to be cost competitive compared to other existing bleaching solutions

Toward enhanced product quality

• SoSoft, RawLong, DuraBlue

Durability over time still builds a brands’ reputation for quality. The notion of “durability” has changed over the years and has moved from sturdy workwear to the product's ability to retain its characteristics and structural properties.

“It goes against the whole denim philosophy, but, jeans are increasingly bought for what they look like at the time of purchase and are expected to evolve as little as possible. It is what it is; you can’t argue with consumers” says De Conti.

SoSoft, RawLong, DuraBlue, the three new technical concepts launched at Kingpins Amsterdam by the RUDOLF GROUP all sit under the umbrella wings of enhanced quality and specifically address long-lasting softness, preservation of original look and depth of blue.

• SoSoft

All appreciate the softness and suppleness of used/worn denim and the comfort benefit it delivers. It is a generic denim truth, and it is even stronger when it can extend over time. SoSsoft is about softeners carefully engineered for an enduring emotion, one that lives along favourite clothes.

Tried and tested to over 15 home washes, these marvels of chemical engineering allow consumers to toss domestic fabric softeners to the benefit of environmental sustainability.

• RawLong

Denim lovers want raw jeans to fade with time, soften and transform into what feels like an extension of their body. More often, people just want to prolong the look they chose. In both cases, home washing is a headache.

Years of testing have identified RawLong innovative, highly durable and natural solution that keep wearers fresh and at ease in their jeans allowing for long-wearing without washing. Moreover, less home washing means much less impact on the environment.

• DuraBlue

The role of designers is to come up with the bluest of blue jeans in a spectrum of fantastic new blue finishes and supporting textures. The role of DuraBlue is to ensure a continuously updated collection of technical solutions that keep that rich, deep, dark blueness of jeans for much longer while limiting the quality issues that come with denim rubbing. In other words, light underwear, snowy shoes, and white sofas no longer live in fear.

The launch of HUB 1922

• Busto Arsizio, Italy.

On a discreet street of Busto Arsizio, a village at the North of Milan is a red-brick building which in the 1800’s was the house of a textile mill. This 150-year-old structure is where the RUDOLF GROUP, the 100-year-old leader of textile, functional, responsible chemistry, is about to open its Fashion Division. Or, better, it’s HUB 1922.

HUB 1922 is committed to research and develop innovation within garment processing for the privately held mother company. HUB 1922, whose doors are expected to open during fourth quarter of 2018, will foster collaborative efforts with international fashion brands and retailers, will provide product innovation ideas at the crossroad of fashion and utilitarian functionality and will introduce elements of unorthodox diversity rooted in deep scientific knowledge, true environmental responsibility, technical innovation and creativity. “At a time when science plays such a powerful role in the life of society, it is incumbent on fashion to be dealing with scientific research. HUB 1922 facilitates that reunion” concludes De Conti.