From the Sector

Rosemary Moore, inventor of the original and ground-breaking 4 way stretch and crinkle fabric, together with Graduate Fashion Foundation has announced the shortlisted 3 finalists in an international fashion design competition.

Students from the leading fashion and design universities across the UK and internationally were challenged to design a trend led womenswear S/S 2026 capsule collection utilising the famous MAXXAM® fabrics. Celebrating the fabric’s history the range had to be timeless, multi-purpose and include a minimum of one piece of swimwear.  

Judged by Rosemary and the team at Graduate Fashion Foundation, a shortlist of 3 winners has been announced.

• Ivo Gomes - Solent University, Fashion Design
• Ella Brooks-Birkett - Manchester Fashion Institute @ The Manchester Metropolitan University, BA (Hons) Fashion Design and Technology
• Paballo Mafokate - STADIO School of Fashion, Honours in Fashion

Rosemary said, “It has been incredibly exciting to work on this project with Graduate Fashion Foundation and all the leading universities across the country and abroad. I have been absolutely overwhelmed with the number of entries we received and the passion and talent that the students have demonstrated. It has been really difficult to narrow down more than 40 entries to a shortlist of 10 students, who I was lucky enough to meet in person, and even harder to get to our 3 finalists, Ivo, Ella and Paballo.

All the applicants for the competition displayed a very high standard of creativity and imagination and in the end, we had to look at the finer details of the actual designs and the commerciality for carrying them forward.

Rosemary Moore invented the unique MAXXAM® fabric in the early 1980s which took the fashion world by storm and became renowned for its 4-way stretch, tactile characteristics, and one-size-fits-all seamless clothing used predominantly for adult clothing and swimwear

Ivo displayed a fresh approach using laser cutting concepts and the novelty for reusing the waste in other aspects of the design creation. His laser designs offered versatility when intermixing the separate parts to dress up or down for a week away. Paballo impressed with her collection theme and her creativity as it offered a real sincerity to the origins of her landscape combining the waste and traditional techniques of Artisans in South Africa. Ella gave a fresh youthful approach to the styling of her separates with well-considered use of our textiles to offer the freedom for intermixing from day into night and beach to trekking.

I’m thrilled to say the competition has showcased the best of our future fashion talent and we look forward to sharing the final winner at Graduate Fashion Week!”

The 3 finalists will showcase looks in the Graduate Fashion Week Gala Show and exhibition (13th- 16th June 2025 at the Truman Brewery, Shoreditch) where a final overall winner will be chosen to receive the coveted prize of working directly with Rosemary and her manufacturers on their designs with the chance of one of their pieces going into manufacture.  
Ivo Gomes commented, “Getting to this stage of the competition feels wonderful! To win the competition, I would feel like I had won in life! Regardless of the final result, it will have been a valuable learning experience and I value, learning above everything else.”

Ella Brooks-Birkett commented, “I’m super excited to get to this point in the competition, and I didn't expect it at all. It's such a great experience to come down to London for the live judging. I would be absolutely blown away if I won the competition because this is really out of my comfort zone, and I know to win would really get me started in the fashion industry.”

Paballo Mafokate said, “I'm truly honored to get to this stage of the competition and be recognised for my creativity.  To win a competition from a global fashion platform is not something that is familiar within the African continent, and I believe that it would be a beautiful moment and blessing for me and a jump start for my career in fashion.”

The students design journey can be followed on GFF social channels using the #GFFxMAXXAM.

The Austrian specialist in plastics recycling systems and components, EREMA, has appointed a long-time employee as Global Sales Director: Christoph Wöss, previously Business Development Manager for the Bottle division, will take over the newly created position within the EREMA management team on April 1, 2025.

Christoph Wöss has been part of the EREMA Group for 24 years and possesses in-depth market knowledge. With his extensive experience, he is well-versed in the international markets and the specific requirements of the plastic recycling industry. In his new role, he will manage EREMA’s global sales activities and drive the company’s strategic development in the global market. In this context, Christoph Wöss will lead the international sales team and work closely with EREMA's global subsidiaries to strengthen the company's market presence.

The capacity crowd at the 41st annual Cornell Fashion Collective (CFC) Runway Show saw the mother of all fashion shows.

The annual event, held March 22 in Barton Hall, had one common thread – and it was not necessarily by design: Three designers asked their mothers to wear their designs on the runway. Several more designers’ mothers traveled to Ithaca to see the show, put on by the student-led organization; other designers were inspired by their grandparents.

“It’s unusual to have multiple mothers walk in one show,” said Kim Phoenix, senior lecturer in Human Centered Design in the College of Human Ecology and adviser to CFC. “Historically, a lot of moms pitch in behind the scenes to help with the sewing.”

After traveling five hours to model the collection of her son, Drew Brown ’25, Adria Brown was immediately pressed into service, practically pulling an all-nighter to help him get his design just right. Drew thanked his mom: “It was only through experiencing your embodiment of womanhood that I could produce this collection.”

Brown’s “Jadine” collection was inspired by the movement of water and used symbols from artists and intellectuals from Western Europe, West Africa and America.

Zoe Alvarez ’25 was inspired by the Flower Festival in Medellin, Colombia, where her father lives; her mother, Karen Lopez, modeled the final look in her collection. “Aflora” explored the beauty of flowers, as well as the important function they serve to support pollinators and sustain ecosystems. Each of the pieces in the collection has hidden adjustable features, like a tiered red ruffled skirt that can be unzipped to choose a mini, midi, tea length or floor length to fit the occasion.
A model displays an ensemble designed by Maria Fernanda Serra Almeida Leite ’26. , Click to open gallery view
Credit: Sreang Hok/Cornell University

A model displays an ensemble designed by Maria Fernanda Serra Almeida Leite ’26.

Her red leather jacket has a zipper under the belt, so it can be worn as a longer jacket dress to mid-thigh, or as a cropped jacket. Another look, a floral dress, is fully adjustable within a size range using a lace-up and belt buckle back closure. It’s also reversible to a solid maroon dress, and the bra top separates from the skirt, so it can be worn six different ways and fully adjusted.

“I wanted each look to incorporate functionality in a different way,” Alvarez said. “I want people to be comfortable in their clothes, and to be able to wear them in different settings and for different events. These garments are meant to be worn, cherished over a lifetime, and even passed down.”

Alvarez said her interest in adjustable clothing came from watching her mother struggle to find clothes that fit comfortably after experiencing the natural body changes that come with aging.

“I always disliked the idea of having to buy an entirely new wardrobe every time someone gained or lost weight,” she said. “That constant battle with clothing can really limit self-confidence and self- expression. It’s also just not sustainable to keep buying one time use garments.”

Zada Stuart ’25 paid homage in her collection, “Mother of the World,” which examined the exploitation of nature and sought to honor both mothers and cows for their duty of motherhood. Her designs included two cow fetuses laser-carved out of wood.

Designer Gabrielle Moore ’25 works on her model’s hair prior to the show.

Maria Fernanda Serra Almeida Leite ’26, CFC’s creative director, said her collection was inspired by her mother, and by the song of the Kiskadee bird, called “bem-te-vi” in Brazil. Her collection explored her emotional and physical attachment to the sounds of the Kiskadee bird, to Brazil and to her mother.

Gabrielle Moore ’25 was inspired by her Haitian grandfather to create “Anbla Dlo,” which imagines an underwater city off the coast of Haiti where history, mythology and fashion intertwine.

Marcus McDermott’s mother, Heidi, recounted her son’s lifelong interest in fashion. Even as a preteen, she said, he sported an orange fedora as his signature piece. Now, the senior is designing timeless menswear with an eye toward sustainability, reflected in his collection, “Immutable Beauty.”

McDermott’s collection illustrates how while one’s sense of style can change over time, certain classic pieces have an heirloom quality that never goes out of style.

“His interest in sustainability grew exponentially after a trip to Manhattan with a class where they saw how garments were mass produced,” Heidi McDermott said. “He’s now totally into material development and using organic and biologically sourced materials to make fabrics and dyes. That was definitely a Cornell influence.”

Jens Reinig, currently Senior Vice President (SVP) Finance & Controlling at Freudenberg Performance Materials, has been appointed Chief Financial Officer (CFO) at Freudenberg Performance Materials effective April 1, 2025. He succeeds Marco Altherr, who is leaving the Freudenberg Group at his own request with effect from March 31, 2025, to take on new challenges outside the company.

Jens Reinig joined the Freudenberg Group in 2008 as team leader in Corporate Controlling at Freudenberg Nonwovens, the predecessor organization of Freudenberg Performance Materials. He subsequently held various positions in the company’s Finance & Controlling department. He became SVP Finance & Controlling at Freudenberg Performance Materials in 2020, holding this role until his recent appointment to the management board. Jens Reinig graduated from the University of Mannheim with a degree in business administration.

Effective April 1, 2025, the management board of Freudenberg Performance Materials comprises three members: Dr. Andreas Raps (CEO), Jens Reinig (CFO) and John McNabb (CTO).

The winners of the PROSE AWARD 2025 were announced on 5th March 2025.
Roshan Paul and Thomas Gries from the Institut für Textiltechnik (ITA) of RWTH Aachen University were honoured as category winners in Engineering and Technology for their book ‘Sustainable Innovations in the Textile Industry’.

Every year since 1976, the Association of American Publishers Awards for Professional and Scholarly Excellence (PROSE Awards) have recognised authors, editors and publishers who have made significant advances in their respective fields with their groundbreaking works.

"The PROSE AWARD is one of the highest honours a book can ever achieve", enthuses Roshan Paul. "This award is a result of the synergistic team work with all the chapter authors and is a dream come true". Thomas Gries adds: "As part of the ITA Group International Centre for Sustainable Textiles, ITA has been conducting high-quality research on sustainable textiles for several years. The results from this research also form the basis for our book. This is how we live up to our claim 'Textile Innovations - Sustainable. Digital. Individual.’”

Dibella has strengthened its sales team with a new sales representative since March 2025. The company is thus continuing its growth strategy and aims to further optimise its customer service.

Dennis Bujack, with over 20 years of experience in sales of contract textiles, will be available as a competent contact person for customers in future. Bujack will be responsible for exports and for the northern German region, where he will be responsible in particular for looking after existing customers and acquiring new business partners.

With his many years of expertise in advising and supporting business customers, Dennis Bujack has extensive knowledge of the requirements of the textile service sector. Most recently, he worked for one of the market-leading terry towelling manufacturers.

This year’s fashion show AFRIK, the 20th, to be held March 15 in Barton Hall, continues the mission of celebrating cultural unity and diversity across the African diaspora while bringing students of African descent together and sharing Pan-African cultures with the wider Cornell and Ithaca communities. The event will feature clothing from seven professional designers and four student designers incorporating a range of cultural influences, from African to Caribbean to African American.

Thirty-two Cornell students will model the clothes on the runway, and six student groups will perform music and dance, including Baraka Kwa Wimbo, an all-women gospel a cappella group; the Caribbean Students’ Association Dance Ensemble; and the African Dance Repertoire.

The event has been held since the founding of the Pan-African Students Association PASA, although two years ago, it outgrew Duffield Hall, its original venue with a capacity of 650, and moved to Barton to accommodate more attendees. The focus on fashion allows the group to showcase many things at once: the music of the diaspora; the student models; and the designers and their artistry, which often challenges stereotypes of gender, race and nationality.

Students involved in AFRIK and PASA meet the professional designers before the show and hear stories of how they started their brands. PASA students also benefit from the experience of planning a large-scale event.

Pioneering a new era in sustainable fashion, TrusTrace, adidas, and Tapestry are set to headline a thought-provoking panel at SXSW 2025 titled "Honest Marketing and Circularity: A New Era for Fashion." This session will delve into the imperative of transparent data in guiding consumers towards environmentally conscious purchases and the transformative role of data and Digital Product Passports in fostering deeper brand-consumer connections. Registration is now open here.

Kicking off SXSW on opening day, March 7th, at 2:30 PM CT, this panel will bring together industry leaders to share key sustainability insights and explore fashion’s evolution from a storytelling-driven industry to one built on transparency, featuring:

• Sigrid Buehrle, adidas SVP Sustainability and ESG
• Logan Duran, Tapestry VP of ESG and Sustainability
• Anja Sadock, TrusTrace SVP of Marketing
• Brooke Roberts-Islam, TECHSTYLER Founder, Forbes Senior Contributor Sustainability (Moderator)

“For years, adidas has been dedicated to increasing the use of recycled materials in our products, incorporating third-party certified cotton and ensuring our leather is processed to the highest standards set by the Leather Working Group,” said Sigrid Buehrle, SVP Sustainability and ESG at adidas. “However, tracking material information from raw material to finished products needs robust data and systems. Providing transparent information about our products is of utmost importance to adidas, as we know that it drives trust and credibility with consumers and other stakeholders.”

“Transparency in sustainability claims and reporting is simply a business imperative.” said Logan Duran, VP of ESG and Sustainability at Tapestry. “Brands that ground communication in facts and not promises build stronger trust with their customers, investors, and stakeholders. Companies that prioritize transparency and data-driven accountability can drive real environmental impact while ensuring they meet the rising expectations for corporate responsibility.”

“We’re on the verge of a major shift in the fashion industry,” said Anja Sadock, SVP of Marketing at TrusTrace. “Advancements in technology and AI have made data-driven transparency more accessible than ever, unlocking new opportunities to drive real impact, strengthen consumer trust, and empower shoppers to make more sustainable choices.”

Brooke Roberts-Islam, a renowned writer and consultant on sustainability in the fashion industry, will moderate the discussion, using her expertise to explore how brands can navigate the evolving landscape of sustainability and consumer expectations. “Fashion marketing has long been marred by unsubstantiated and confusing sustainability claims. Brands now have an obligation–and a powerful opportunity–to share evidence-based sustainability information to empower consumers, level the playing field and re-build trust.”

The National Council of Textile Organizations (NCTO) announced the appointment of Katherine White as the organization’s new Vice President of Policy, effective February 18, 2025.

As Vice President of Policy at NCTO, Katherine White will work on critical policy priorities to the U.S. textile industry and provide expertise and support to the association’s extensive lobbying efforts in D.C.

“We are excited to welcome Katie to NCTO,” said NCTO President and CEO Kim Glas. “Her extensive expertise and ongoing engagement with the U.S. textile industry is instrumental in advancing our advocacy agenda and supporting this vital industry.”

“I am thrilled and grateful to have the opportunity to contribute to NCTO’s advocacy on behalf of the U.S. textile industry,” White said. “The textile industry is a critical, strategic manufacturing sector and a key contributor to our national defense and the overall U.S. economy. I look forward to working with the NCTO team and our textile association members to advance priority issues and opportunities that impact the industry’s competitiveness and growth.”

White recently served as the U.S. Trade Representative’s (USTR) Chief Textiles and Apparel Negotiator and previously served on the House Ways and Means Committee as an International Trade Policy Advisor.  

In her roles at USTR and on the Ways and Means Committee, White worked specifically on trade policy matters, including de minimis and customs enforcement, and helped shape U.S. trade laws. She also participated in the negotiation, implementation, and enforcement of U.S. trade agreements, including the United States-Mexico-Canada Agreement (USMCA).

Further, White has worked closely with the textile and apparel industry during the development of trade legislation on Capitol Hill.

She has also previously worked at the International Trade Administration at the Department of Commerce and at the White House on the National Economic Council.

White is a North Carolina native and earned a Master of Public Policy from Duke University and Bachelor of Arts degrees in Political Science and International Studies from the University of North Carolina at Chapel Hill.

Green Theme Technologies (GTT) has appointed Courtney Harold as Head of Marketing. With over 25 years of experience in the textile, apparel, and footwear industries, Courtney brings a proven track record of transforming complex challenges into clear, actionable strategies that drive growth and product innovation.

“I am thrilled to join GTT and help lead the initiative to bring EMPEL’s innovative, water-free, and PFAS-free DWR technology to market,” said Courtney Harold. “GTT’s commitment to surpassing industry standards is precisely the challenge fueling my passion for solving complex problems. I look forward to spearheading the marketing initiatives to position EMPEL as the leading brand in the DWR sustainable performance fabrics.”

Courtney’s career began at Hill Holliday Advertising, where she built a solid foundation for creating impactful value propositions for the retailer Marshalls. She continued to enhance this foundation as a member of the inaugural branding team at Polartec, contributing to the development of a leading brand that resonates with both consumers and industry professionals.

At Sappi Release Papers, Courtney led efforts to establish specification programs targeted at apparel and footwear product developers, resulting in a unique partnership with Nike.

For over 10 years, Courtney launched the first footwear supplier tradeshow for the world’s largest footwear tradeshow and staged the MAGIC apparel tradeshow in China, a highly complex market. She has also developed market entry strategies for several fashion, outdoor, and apparel brands entering the Chinese market, enhancing her knowledge and understanding of the supply chain, the global retail sector, and the crucial connection between product development and market positioning.