From the Sector

With 42 exhibiting member companies, ITMA ASIA + CITME 2024 is once again marked by a strong presence of VDMA companies. They cover nearly all different machinery chapters with a focus on spinning and man-made fibers, nonwovens, weaving, braiding, knitting & warp knitting, finishing & dyeing as well as technologies for textile recycling and processing of recycled material.
In total, the German participation at the fair is the largest from outside China.

The VDMA team in Shanghai is staffed again with colleagues from the VDMA headquarters in Germany as well as from VDMA China. With these joined forces, the team is well prepared to support the exhibiting member companies on site.

Dr. Harald Weber, Managing Director VDMA Textile Machinery Association, summarised: “Although facing a difficult market situation, this year’s ITMA ASIA is an essential showcase for the member companies of the VDMA Textile Machinery Association. There is definitely no shortage of chances and opportunities in China and other Asian markets. The exhibiting members will demonstrate their smart technologies that can pave the way to a green textile production and are looking forward to welcoming numerous visitors from various countries to their booths in Shanghai.”

China is aiming at a green and low CO₂ development of its textile industry. At a press conference on the first day of ITMA ASIA + CITME, Georg Stausberg, member of the board of VDMA Textile Machinery and CEO of the Oerlikon Polymer Processing Solutions Division said: “Topics, such as energy efficiency and the careful use of resources have become increasingly important for Asian customers in recent years, not least due to stricter legal framework conditions. VDMA members and their technologies are the right partners on the road to a greener and low CO₂ textile production.”
 
Export performance
Already in 2023, the global textile machinery exports decreased by 18.6 % compared to 2022. This was a challenge all major textile machinery producing countries had to face. However, the German exports remained relatively strong and only declined by 3.4 % in 2023. 2024 did not see a change in the global textile industry and thus the German exports have now also dropped significantly. Between January and July 2024, German exports of textile machinery and accessories summed up to 1.2 billion € (2023: 1.6 billion €). The shipping to almost all major markets decreased between January and July: China: 242 million € (2023: 384 million €), Turkey: 140 million € (2023: 180 million €), USA: 118 million € (2023: 152 million €), India: 100 million € (2023: 153 million €).

Sales opportunities in Asia
An economic survey of VDMA in September, to which 20 textile machinery companies replied, reflects the global challenging situation. Around 36 % assessed their current business situation as satisfactory, 54 % said it was bad. Only very few companies expect the global situation to improve in the next six months.

However, looking at the sales opportunities by regions/countries in Asia, most of the responding companies expect a better business situation in the Asian markets except China in six months. The business situation is expected to be on a satisfactory level then. With regard to this, a presence at ITMA ASIA in Shanghai and next year in Singapore is important for VDMA members to continuously show their innovations and to keep contact with the customers in Asia.

OUTLOOK™ 2024 took place on 24-26 September 2024 in Rome, gathering a record of 549 delegates from 212 companies and 37 countries across the nonwovens personal care, hygiene & wipes products value chain.

OUTLOOK24 Conference
The conference, structured across five key sessions, featured 26 speakers covering a diverse array of critical topics impacting not only the nonwovens industry but society at large. These topics included cutting-edge innovations and eco-design, evolving market dynamics, navigating new EU regulations, the future of absorbent hygiene products, sustainability, retail strategies, and the challenges posed by China's influence on European commerce.

The event's first day opened with a compelling presentation by Joachim De Vos, Managing Partner and Founder of Living Tomorrow & TomorrowLab. As an expert in strategic innovation and scenario planning, he shared valuable insights on guiding organizations towards future-readiness. He highlighted the emerging success factors, emphasizing how Generative AI can be leveraged to develop scenarios for the nonwovens industry, serving as a powerful roadmap for future innovation.

On the second day, James Kynge, the Europe-China correspondent for the Financial Times, delivered a keynote address., "The China Challenge", emphasizing China's rapid rise as a global tech superpower, noting that the country produced more than half of the world's robots last year. He explored the far-reaching impact of this growth on European commerce, highlighting the challenges and outlined strategies for European companies.

The final day of OUTLOOK™ Jack Stratten, Director of Insider Trends. highlighted in his presentation, “The polarization of choice: How retailers and brands are responding to market and product saturation,” in an unprecedented market saturation that leaves 64% of consumers feeling overwhelmed by choices. He discussed how massive retail platforms drive product saturation, influencing both quality and variety and concluded that differentiation in this crowded landscape occurs by focusing on high-quality, curated selections.

OUTLOOK24 Exhibition
As part of its commitment to fostering connections within the industry, OUTLOOK™ 2024 continued its tradition of offering extensive networking opportunities to its delegates. This year’s event featured a tabletop exhibition, where 20 companies had the chance to showcase their expertise over the 3 days.

The next edition of OUTLOOK™ will take place from 23-25 September 2025, in Budapest, Hungary at the Marriott Hotel, Budapest.

INDA, the Association of the Nonwovens Industry, based in Cary, North Carolina, and EDANA, the Voice of Nonwovens, headquartered in Brussels, Belgium, have announced the signing of a Letter of Intent (LOI) in Rome to explore a strategic alliance. This marks a significant step toward leveraging their combined expertise and resources to address global challenges and drive new opportunities in the nonwovens industry.

As the nonwovens industry evolves, both associations recognize the need for a unified approach to navigate complex international markets. The potential alliance aims to deliver several key benefits:

1. Enhance the scope and value to Members: The increased integration of resources will enable both organizations to deliver greater value to members, offering an expanded range of educational programs, enhanced networking opportunities, and access to a wider breadth of industry insights.
2. Joint Advocacy and Representation: The alliance will amplify both organizations' collective voice, enhancing their ability to advocate for members' interests at local, regional, and global levels, ensuring that their needs and concerns are effectively addressed.
3. Operational Synergies: The alliance will create efficiencies, strengthen the collective talent pool, and optimize the use of financial resources to better support member and industry initiatives.
4. Innovation and Growth: The alliance will drive joint initiatives and projects that foster innovation, enhance industry leadership, and support the long-term growth and sustainability of the nonwovens industry.

The organizations will conduct a thorough due diligence process over the coming months to evaluate the strategic benefits and operational efficiencies of a potential alliance. Both associations remain dedicated to advancing their members’ interests and exploring new growth avenues within the nonwovens industry.

“This Letter of Intent underscores our commitment in exploring how we can better serve the nonwovens community and tackle industry’s evolving challenges,” said Murat Dogru, General Manager of EDANA. “Our purpose is to ensure that our members are well-positioned to thrive in a dynamic global environment. Reflecting on the Treaty of Rome signed decades ago, we hope that the signing of this Letter of Intent in Rome will pave the way for even greater achievements.”

INDA President & CEO Tony Fragnito added, “This potential alliance represents an opportunity to combine our strengths while openly engaging on the global issues affecting the industry. Better coordination will enhance our ability to serve the industry and our members while retaining our regionally focused support and representation.”

INDA, the Association of the Nonwoven Fabrics Industry, has announced the finalists for the 2024 RISE® Innovation Award. On October 1-2, technology scouts, product developers, and business development professionals will gather at the James B. Hunt, Jr. Library, North Carolina State University, Raleigh, NC, to explore nonwoven research and advancements.

Finalists will present their innovations to RISE participants on Tuesday, October 1st. The Award winner will be revealed on Wednesday afternoon, October 2nd.

The 2024 Award Finalists:
Dual-Layer Filtration Media by Ahlstrom Italia S.p.A. – Ahlstrom’s new dual-layer filter media technology enhances engine air intake filtration performances, offering up to double the dust holding capacity and extending filter lifetime by over 50% compared to single-layer media. It also enables smaller, lighter filter designs, meeting current and future engine specifications, including fuel cells. Dual-layer filter media can be offered with flame-retardant functionality for various transportation and industrial applications, ensuring safety, improved performances and reduced environmental impact.

ENDURA™ rPP Spunbond & SMS by Berry Global – A pre-consumer recycled Spunbond and SMS product, recognized by SCS Recycled Content Certification. With Spunbond products containing up to 90% recycled content and SMS products containing up to 40% recycled content, customers/consumers are provided a product with greenhouse gas emissions benefits, validated with life cycle assessment tools assumptions based on the actual production.  ENDURA Spunbond products have the opportunity to reduce CO2 emissions per kilogram of production by 70%, versus previous generation of product.

PlantPanel X by Hempitecture Inc. – PlantPanel X is a rigid continuous insulation material used in exterior above-ground applications. With an R Value of R3.25 per inch, PlantPanel adds to thermal and acoustic comfort and performance. Engineered with a density to resist compression and deflection, PlantPanel is used in split-insulation wall and roof assemblies with either a rain screen cladding or roofing material, depending on the application. With 100% biobased and recycled content, PlantPanel is a sustainable, low carbon continuous insulation solution that’s easy to install and safe to handle.

2023 RISE Innovation Award winner:
TiHive won the 2023 RISE Innovation Award for their SAPMonit technology. TiHive’s innovation, SAPMonit, inspects millions of diapers weekly. SAPMonit delivers lightning-speed inline inspection of superabsorbents’ weight and distribution, optimizes resources, detects flaws, and accelerates R&D.

INDA, The Association of the Nonwoven Fabrics Industry recently attended the 2024 NCSL Legislative Summit hosted in Louisville, Kentucky the week of August 5th. Wes Fisher, Director of Government Affairs, and Sean Grossnickle, Government Affairs Specialist, engaged with hundreds of state legislators and their staff, international delegates, and summit attendees in INDA’s booth. Attendees were eager to learn more about flushability, the California Collection Study, the ins and outs of the nonwovens industry, and, among other policies, state legislation on wipes. This year marked the first time in recent years that INDA has exhibited at the event.

The annual NCSL Legislative Summit hosts one of the nation’s largest and most influential gathering of state legislators, staff, corporations, government agencies, and trade associations. State and national media publications cover the event, disseminating news and stories across the country.

INDA, the Association of the Nonwoven Fabrics Industry, announced the conference program for Hygienix™ 2024, November 18-21, The Renaissance Nashville Hotel, Nashville, TN. This year’s theme, “Driving Absorbent Hygiene Product Innovation: Consumer Desires, Market Dynamics & Sustainability Solutions,” will provide insights into the latest industry advancements.

Event highlights include:

Pre-conference webinars

• “Non-PFAS Hydrophobic Technology for Polypropylene Nonwovens”
• “Harnessing AI to Enhance Transparency and Trust in Brand Sustainability”

Workshops (Monday, November 18th)

• “Fundamentals of Absorption Systems and Opportunities in Adult Incontinence”
• “Innovations in Menstrual Care”
• “Baby and Infant Care Market Dynamics”

Networking opportunities

• Lunch Arounds with founders of successful hygiene start-ups
• Lightning Talks – supercharged elevator pitches
• Tabletop Exhibits of leading-edge absorbent hygiene suppliers
• Receptions – three extended networking events

Presentation Preview

• Absorbent Hygiene Insights, LLC, “Exploring the Performance of Polyaspartic Acid Superabsorbents in Hygiene Products”
• China National Household Paper Industry Association (CNHPIA), “Latest Development of Disposable Hygiene Products Industry in China”
• Glatfelter Industries (France) SAS, “Capitalizing on Capabilities to Support the Shifting Hygiene Industry”
• Gottlieb Binder GmbH & Co. KG, “Synergy of Components - Upstream Advancements Offering Downstream Sustainability Opportunities”
• Handas Consulting, “The Intersection of Nonwovens, Sustainability and the Environment: An African Perspective”
• INDA, “UN Plastics Treaty Update”
• INDA, “Business Not as Usual – The Impact of Reusables on the Absorbent Hygiene Market”
• Curt G. Joa, Inc., “Efficient Material Utilization in Hygienic Incontinence Articles”
• Joii Ltd., “Using Nonwoven Period Care Products and an AI-backed Mobile Application to Diagnose Heavy Menstrual Bleeding”
• Kuraray Europe GmbH, “Connecting Consumer Insights with AHPs: Designing Elastics & Naturality”
• The LYCRA Company, “From Farm to Fiber: Developing Elastane with 70% Renewable Content”
• MyMicrobiome GmbH, “The Menopausal Skin Microbiome – What Do You Need to Know?”
• Price Hanna Consultants LLC, “Shifting Sands in the Global Economy for Absorbent Hygiene Products”
• Principle Business Enterprises, “The High Cost of Adult Incontinence”
• RPK Consulting, “Shifting to Sustainability: Natural Fibers in Diapers and the Rise of Eco Brands”
• Texol S.R.L., “Functional Substrates to Preserve Skin Microbiome”
• SK Leaveo, “Comprehensive Sustainability in Hygiene Products: Exploring Biodegradable Alternatives and Circular Economy”
• SPARK Solutions For Growth, “There’s an App for That! The New World of Incontinence Tech”
• University of Pennsylvania, Division of Urology, “Latest Medical & Surgical Treatment for Incontinence”
• ZymoChem, “The Final Frontier: A Bio-Based Source for Super Absorbents”

Hygienix Innovation Award™
A highlight of the event, the Hygienix Innovation Award™ will feature presentations from three finalists on Tuesday, November 19th. The winner, to be announced on Thursday, November 21st, will be recognized for their innovative contributions to absorbent hygiene products. Nominations are open until September 16th, 2024. Last year’s winner, Sequel Spiral™ Tampon, received FDA clearance in August 2023 and is expected to be widely available in 2024.

The second conference on flame retardancy will now take place in Berlin from 20-21 November 2024, organized by the AVK - Industrievereinigung Verstärkte Kunststoffe e. V. in cooperation with the FGK - Forschungsgesellschaft Kunststoffe e.V.

In addition to the transport sector, the requirements in the construction/infrastructure sector will also be considered. Components made from fiber-reinforced plastics/composites that are manufactured for these sectors often have to have specific flame-retardant properties. Over the course of one and a half days, 14 presentations will provide information on new developments, requirements and innovations from the fields of standardization, material development, construction/infrastructure, public transport, automotive and research & science.

The lecture titles range from requirements and challenges for low-voltage products to the possibilities offered by new types of ceramifying fillers and flame retardants for e-mobility applications.

The event will be held in English.

National Council of Textile Organizations (NCTO) President and CEO Kim Glas issued the following statement welcoming the introduction of the bipartisan “Protecting American Industry and Labor from International Trade Crimes Act,” a bill that aims to combat trade fraud and hold those committing the crimes accountable.

Statement by NCTO President and CEO Kim Glas:
“We commend Chairman John Moolenaar (R-MI) and Ranking Member Raja Krishnamoorthi (D-IL), who lead the House Select Committee on the CCP, along with Congresswoman Ashley Hinson (R-IA) and others for introducing this bipartisan legislation that will put real teeth into combatting trade crimes that are undermining American textile and apparel manufacturers.

“NCTO has called for additional federal tools and resources to urgently address the pervasive trade crimes impacting our industry as well as other U.S. manufacturing sectors. We are pleased that this legislation will do exactly that by establishing a formal structure within the Department of Justice’s Criminal Division dedicated to aggressively prosecute international trade crimes.

“The U.S. textile and apparel supply chain has been severely harmed by rampant trade fraud, including an onslaught of imported products made with forced labor, which circumvent the U.S. ban on these imports, fraudulent rules of origin claims under our free trade agreements, and evasion of duties through abuse of the de minimis trade loophole. This had resulted in the closure of 18 textile plants over the past several months and job losses, combined with closures in Western Hemisphere trade partners who have suffered tens of thousands of job losses.

“We believe this bipartisan legislation is a critical step forward in confronting such massive fraud and will serve to hold bad actors accountable and help shield our vital domestic industries from these crimes.”

In the second quarter of 2024, the order index for Italian textile machinery, as reported by the Economics Department of ACIMIT – the Association of Italian Textile Machinery Manufacturers, showed a decline compared to the period 2023 April-June (-17%). In value terms, the index stood at 49.8 points (base 2021=100).

This result is completely due to the decrease recorded in foreign markets (-22%), where orders represent 86% of the total. Conversely, in Italy, there was a 25% recovery compared to the second quarter of 2023. The absolute value of the index in foreign markets was 48.8 points, while in Italy it was 57.3 points. In the second quarter, the order backlog reached 4.3 months of assured production. Additionally, ACIMIT’s survey shows that in the first six months of 2024 the utilization rate of production capacity by Italian manufacturers was 61%. This percentage is expected to rise to 64% in the second half of the year.

Marco Salvadè, president of ACIMIT, stated: “The order index for the second quarter shows a clear slowdown abroad compared to last year. This decline highlights the high uncertainty due to the difficult geopolitical situation“. The confirmation of what is indicated by the ACIMIT index also comes from Italian export figures, updated to the first quarter of 2024. Excluding China and Egypt, the main foreign markets show a general decline in demand for textile machinery, not just Italian one.

The European Textile and Clothing industry (EURATEX) welcomes the proposed reforms to the EU's customs system, emphasizing the need for a modernized framework that addresses the challenges of the digital age and fosters a level playing field.

“Customs play a critical role in safeguarding fair competition within the EU Single Market and ensuring that products meet our environmental and safety standards,” states Dirk Vantyghem, EURATEX Director General. “We recognize the need for a reformed system adapted to the 21st century, particularly considering the growth of e-commerce and the increasing complexity of regulations.”

EURATEX highlights key priorities for a successful reform:

• Phasing Out De Minimis Exemption: EURATEX strongly supports abolishing the €150 import duty exemption for small consignments. This exemption has been exploited by e-commerce companies, creating unfair competition for European manufacturers. EURATEX urges immediate action to eliminate this loophole, rather than waiting until 2028.
• Harmonization and Streamlining: The organization calls for a unified customs regime across the EU, with simplified procedures and reduced administrative burdens for businesses, especially SMEs. This includes avoiding duplication of efforts and ensuring seamless interoperability between different customs information systems.
• Data Security and Transparency: EURATEX emphasizes the importance of robust data security measures within the proposed EU Data Hub. Clear regulations on data access, ownership, and cybersecurity safeguards are essential. Open collaboration between industry and policymakers is crucial in designing the Data Hub for optimal functionality.
• Effective Implementation of Trust & Check Trader (T&CT): The T&CT status offers potential benefits for companies through features like self-assessment. However, EURATEX raises concerns about practical implementation, particularly for SMEs struggling to obtain existing Authorized Economic Operator (AEO) statuses. Providing support for SMEs in obtaining this status is crucial.
• Interoperability and Data Sharing: EURATEX emphasizes the importance of the EU Data Hub's interoperability with various IT systems. Also, a uniform central IT network facilitating national and other legal requirements would be a significant step forward.
• Structured Dialogue with Stakeholders: The establishment of the EU Customs Authority (EUCA) is seen as a positive development for coordinating customs enforcement across the EU. EURATEX recommends a dedicated dialogue between the EUCA and stakeholders, including industry representatives, to improve overall coordination and effectiveness.