From the Sector

Today more than ever, sustainability in the fashion sector is an imperative that is reshaping the dynamics of the sector. These are important changes driven both by increasing CSR regulations (for example, Business of Fashion revealed that, according to 87% of players, the new regulations will impact their company in 2024), and by consumers’ habits (increasingly sensitive to the topic and consequently more careful in purchasing choices). In this scenario, Lectra analyzed real-time data from Retviews – its artificial intelligence-based solution specialized in competitive intelligence and automatic benchmarking – and unveils how Retviews’ empowers brands to navigate the complexities of sustainable and optimized collection planning.

According to Retviews data, to face sustainability challenges and best orient in the current complex fashion landscape, it will be crucial for brands to keep 5 key indications in mind:

1. Planning sustainable collections
Faced with the new regulations, brands are called to rethink their strategies, without losing sight on performance. For this reason, brands are already moving to optimize and rationalize the creative processes of their collections with a view to sustainability. In particular, Retviews' real-time data analysis reveals a growing trend towards sustainability in the collections of leading brands, where there are important investments in sustainable fabrics for both upper and lower garments. In particular, in the "Top" section, shirts show the most significant growth year over year among the eco-responsible options.

2. Sustainable prices (in every sense)
In this context, the redefinition of prices requires a strategic balance between market dynamics and the consumer's willingness to pay for products redesigned in terms of CSR. Retviews data shows a significant increase in costs in sustainable top collections. However, has this shift affected stock levels?

3. Inventories: optimized management
Tracking stock levels is crucial to season management, as it helps identify best-selling items and trends, as well as identify which items would sell better at full price versus those that should be discounted.
The new premium prices for sustainable collections require optimization of the sales rate, a waste limitation to minimum and a reduction of unsold goods rate.
Analyzing the tops category - In the tops category, where sustainably made products prevail with significantly higher price points than generic tops, Retviews' real-time data reveals that sustainable collections boast a higher sell-out rate compared to non-sustainable products. This superior sell-out rate underscores consumers' willingness to pay a premium for sustainability

4. Traceability and certification of collections
Certification is essential in verifying sustainability claims, fosters trust and ensures compliance. Not only that, it is also important to understand the value of the certifications and which ones appear most frequently in the various markets so as to make targeted decisions and adapt the assortments accordingly. This also let brands to prioritize the right mix of fabrics that can reflect the desires of local consumers. Retviews data highlights a particular focus on “Recycled Claim Standard” (RCS) certification in Europe and on “Fair Trade” and “Good Cashmere Standard” certified garments in the United States.

5. Mix of sustainable fabrics
About environmental impact, fabrics also play a fundamental role. Through data-driven tools, brands are able to find valuable information on sustainable materials that are gaining tractions in collections and thus make informed and strategic decisions in the process of planning their creations.

Intelligently designed clothes made with the latest manufacturing technology are the results of the partnership between on of the leading denim innovators ISKO and the Italian brand HIGH. A project, part of the SS2021 HIGH collection, is the start of collaboration in the pursuit of sustainable fashion.

Aimed at bringing a positive change both for the planet and its people, the project presents two pieces – jacket and pants – which embody HIGH’s approach to creativity and production: a wellbalanced mix of specialists’ expertise and a tireless investigation on the latest and most responsible fabric technologies. HIGH identified the R-TWO™ program as the right fabric ingredient, ideal to level up sustainability in its looks.

Relying on a blend of reused and recycled materials, this revolutionary platform works by embedding material circularity into the production process, designing waste out of the system and minimizing impact at scale. With fully traced reused cotton coming from ISKO’s production loss, which is prevented from becoming waste by adding it back into the spinning process, and an efficient use of polyester materials which are spun into newly recycled fibers, the program can provide certified to Textile Exchange environmental credentials. According to the percentage of material contained, these can be either the Content Claim Standard, Global Recycled Standard, Organic Content Standard or Recycled Claim Standard, ensuring better use of raw materials and resource efficiency while providing advanced concepts that don’t compromise on their look and performance.

Additionally, to meet HIGH’s performance needs, ISKO has brought to the table one of its most popular technologies, of course in its R-TWO™ version: Jeggings™, super-stretch denim technology. Soft and lightweight as leggings, it provides comfort with the look of authentic denim and provides the perfect, responsible solution to usher the partnership.

FINEXTM, Sateri’s marquee brand for recycled fibre, is now certified to the Recycled Claim Standard (RCS) which provides verification of recycled raw materials through the supply chain.

RCS is intended for use with any product that contains at least 5% recycled material. Sateri has successfully produced FINEXTM viscose fibres with up to 20% recycled content. Under the RCS certification process, each stage of production is required to be certified, beginning at the recycling stage and ending at the last seller in the final business-to-business transaction.

These new developments were announced at the official launch of FINEXTM on September 23, 2020. About 160 guests, mostly senior representatives of major fashion brands and fabric and garment makers, gathered to celebrate the milestones that cement the status of FINEXTM as a game changer for sustainable fashion.

Themed ‘Sustainable Fashion for the Future’, the launch was jointly hosted by Sateri and China International Fashion Fair (CHIC) on the sidelines of the three-day Intertextile Shanghai Apparel Fabrics, a major industry expo.

In his address, Allen Zhang, President of Sateri, said, “The development of FINEXTM has been an intensive effort for Sateri from initial commercialisation, to partnering brands like Lafuma and Rico Lee, and finally to today’s launch. This is all made possible with collaboration across the value chain – working alongside yarn spinners, garment makers and brand partners – to bring a high quality and more planetfriendly product to consumers. The fashion industry is changing fast and, beyond functionality, circularity is now of the greatest importance in apparel manufacturing.”

In the ‘2020 Sustainable Fashion Report’ released by China’s leading business news publication CBNweekly earlier this week, results of a survey with stakeholders in the fashion value chain reinforced the potential of textile recycling as a solution to the problem of textile waste arising from over-consumption and production. The report identified technology and capital as the biggest barriers to textile recycling and highlighted the critical role brands play in mobilising manufacturers and consumers to advance sustainable fashion.

As part of its efforts to promote textile fibre recycling in China, Sateri is in dialogue with the China Association of Circular Economy (CACE) to undertake a comprehensive study on the industrial-scale textile waste recycling landscape in the country. The study is expected to commence next year.

Miles Johnson and Creative Room™ designed a capsule collection “Light on the Land”, for men and women to showcase ISKO™’s R- TWO™ program.

As the world’s leading ingredient denim brand, ISKO™ is at the forefront of the sustainable and responsible fashion movement. ISKO™, who loves to partner with likeminded designers, brands and retailers in the  industry that have a passion for Responsible Innovation™, is proud to announce its partnership with renowned British fashion designer Miles Johnson. Together they have created a visionary collection that will be launched at a private showing event on September 12th, at the Fremin Gallery in New York City.

For those who love denim and cherish the planet, this partnership is a perfect match as  Miles is known for prioritizing sustainability and responsibility in his work. Miles has held leadership positions such as Design Director at Levi Strauss & Co. and Senior Creative Director of Product Design and Development at Patagonia, Inc., where he served as a pioneer in creating clothing using sustainably sourced materials. For this capsule collection, Miles worked side by side with ISKO™’s Research & Development team utilizing the ISKO R-TWO™ program which combines a mix of reused and recycled materials. The reused cotton comes from ISKO™’s own production loss, which they continuously track and trace. This has the CCS (Content Claim Standard) certification. They combine this reused cotton with recycled polyester derived from PET bottles. Depending on the content, fabrics can have the RCS (Recycled Claim Standard) certification or GRS (Global Recycled Standard) certification.

The creative direction for the collection takes form with “Light on the Land” and the whole collection is made using low impact materials and responsible finishing techniques. Miles and the ISKO™ team carefully crafted 34 designs at the Creative Room™ in Italy. The styles incorporate responsible design principles which include:

• Minimal washing;
• Removable trims made of eco-metal;
• Natural based buttons and labels;
• Green bar tacks;
• Embroidered rivets.

Environmental messages are embroidered on six of the pieces, by the artist Giulio Miglietta. The garments are built to last and the more you wear these pieces, the more beautiful they become.