From the Sector

The PREMIUM GROUP and its partner, JOOR, the largest B2B wholesale platform in the world, have together developed a digital marketplace showcasing a curated portfolio of brands compiled in partnership with the relevant retailers. The first digital trade show in the world launches on 14 July 2020: PREMIUM+SEEK Passport.

The JOOR Passport platform is geared towards the current market conditions, where only limited travel is permitted, as well as towards the time after the pandemic when physical events will be able to take place again.

The trade show experience is condensed into a one-stop shop for users: one website, one app to search for and find suppliers, and one place to upload and access data and content – in short, one comprehensive digital experience.

The digitalisation of business interactions represents a year-round marketplace where retailers can discover new styles and designers, and brands can generate new contacts.

On the summer trade show dates the seasonal brand lookbooks curated by PREMIUM and SEEK can be uploaded to individual profiles and key looks can be presented in virtual showrooms. The PREMIUM GROUP translates the recipe for success – Commerce, Content and Community – for the digital sphere. Buyers can find out the latest on style and trend stories on the PREMIUM+SEEK Passport homepage, which also highlights key themes such as sustainability. This enables retailers to continue to gain inspiration from brand worlds, to keep abreast of developments and discover new things.

 The PREMIUM GROUP in Berlin is cancelling its PREMIUM and SEEK trade shows for this summer season, as well as the FASHIONTECH conference – in collaboration with digital B2B marketplace, JOOR, there is still a guaranteed trading option.

Due to the coronavirus crisis, in April the dates of the PREMIUM GROUP’s events were provisionally moved from the original schedule of 31 June-2 July 2020 to 28 -30 July.  Now, the Federal and State governments have decided to cancel large-scale events with over 1,000 visitors until 31 August 2020.

Iluna is bringing to the Parisian leading trade show for lingerie Interfilière its responsible offer and a unique Yoga capsule collection. The Yoga Capsule collection is characterized by the inclusion of responsible premium ingredients such as GRS certified Q-NOVA®, made for more than half by pre-consumption waste, and the GRS certified premium stretch yarn ROICA™ EF constructed out of more than 50% pre-consumer recycled content. Unique added value of the capsule is that it is enriched by natural based GOTS certified dyestuffs, a safe alternative to the chemical ones. A collection with a ten shades color offer strictly linked to the seasonality with high color fastness and durability respondent to the OEKO-TEX® Standard 100 certification.

DOMOTEX asia/CHINAFLOOR (March 24-26) – the leading trade show for carpets and floor coverings in the Asia Pacific region - expands the design and conference area and welcomes new and returning brands.

Shanghai - For the 22nd edition, each flooring sector will have a theme. The highlighted product category in wood is solid wood for ground heating systems. The category is taking over the entire hall showing new technologies, new designs and new products in floor heating. Solid wood for ground heating systems is growing in China – according to China National Forest Products Industry Association, around 80% of China's wood flooring brands have developed the product.

At the same time the market share is increasing by more than 30% annually. It is expected that by 2025, the market size of solid wood for ground heating systems will reach RMB 10 billion (approx. 1.4 billion USD). The international and local market leaders, such as Junckers, Foglie d’Oro, Edelholz, IBF, Teclic, Nature, Fudeli, Bloor, Jinyi, Licher, Nuogao and Moganshan have already confirmed their participation at the show. Also in this hall we see the latest developments in the market in the dedicated InnovAction campaign.

The resilient flooring section will be spread out to 69,500 sqm gross, featuring Stone Plastic Composite (SPC) flooring. Among the resilient halls, there will be an “Inspiration Hall”, housing InnovAction campaign and design forum, where famous interior designers will educate the audience on using resilient flooring in interior. The InnovAction will be upgraded by showcasing the new products within matching interior spaces. This new way of presenting the InnovAction products is ideal for both manufacturers to share the ideas and for visitors to keep up to date with the market trends.

Carpet section will promote carpet as a driving force for interior design, with a dedicated hall being the epicenter of home and design carpets and the host hall for the Luxury Brands Carpet Show – a showcase of the most sought-after international high-end carpet design brands. After the successful first edition in 2019, Chinese Original Carpet Design Show comes back to promote the works of young Chinese carpet designers. Country pavilions from Germany, Belgium, Iran and Turkey will also showcase their products among the carpet halls. Traditionally DOMOTEX asia/CHINAFLOOR has been focused on B2B, however due to the market changes, the end users are more and more welcome to the show. In order to give the oriental carpets and rugs the spotlight and follow the trends, Indian and Afghanistan pavilions will be creating a new area - “Treasure of Orient”.

In 2020, DOMOTEX asia/CHINAFLOOR will cover more than 185,000 sqm of gross space, taking up 16 halls at the Shanghai New International Expo Center. Five of the exhibition halls will be dedicated to carpets and rugs, four to wood, bamboo and other hard floors, 2 to FLOORTECH asia and 5 halls to resilient floor coverings. In 2019, the show gathered 1,579 exhibitors from 36 countries and attracted 66,875 trade visitors, of which 15,092 international, coming from 107 nations.

Sustainability is part of SEEK’s internal make-up and has always been part of the team and community experience. Over 80 sustainable brands make up the brand portfolio, including players like Veja, Dedicated and Kings of Indigo. Experts will be sharing their experiences on this market-defining topic as well, with a host of live podcasts, talks and panel discussions, and will be shaping SEEK’s programme of content.
 
BIG PLAYER: the new SEEK Culture
 
SEEK is Europe’s most successful trade show for pop, street and sneaker culture. This is where the key players meet, where the looks of tomorrow are showcased, modelled and retold, where classics are celebrated, authenticity rules the roost and where icons take their positions alongside shooting stars. SEEK is essential participation for anyone looking to curate a modern, youthful and relevant range.

The shift from a niche event to a large trade show is now complete with a new logo and campaign design. SEEK has emerged from its transformation to reveal that its content and visual look are as relevant as ever!  

Together with creative agencies Karl Anders and Haebmau, the SEEK team has been working for weeks on the brand’s new branding. The result: a visual concept with a strong message.

“The handshake is the right imagery and commitment to our stance and that of the SEEK community.”

“SEEK stands for strength and business just as much as for communality and good vibes! ‘Get Along’ articulates a feeling of agreement, of moving forward and getting to grips with things. We all want to shape a positive future for our industry – as partners and by joining forces.”, explains Fashion Director Maren Wiebus.

CREATIVE CONNECTION: Karl Anders and Haebmau
 
The Hamburg-based agency Karl Anders, which was established by Claudia Fischer-Appelt and Lars Kreyenhagen, was commissioned to come up with the creative concept and design language for the logo and campaign.

“With the new look we are entering a new era for SEEK as a brand. Lots of brands have chosen a design using Helvetica in recent years,” says Claudia Fischer-Appelt, Creative Director at Karl Anders. “We are now signalling a clear shift in another direction. Confident, bold and independent. With the logo we are inviting the viewer to play with the linear layout in their head; we are breaking viewing habits, making a statement and revving things up a gear. SEEK, there it is.”
 
The artwork is the result of a process of in-depth debate with the SEEK brand that took place over several weeks both within the team and also with the support of lifestyle agency Haebmau. Workshops, research and analyses ultimately led to a new, strong brand identity. SEEK is focussed on both established and new players and stands for the WE.

“I have known SEEK since it was in its infancy, so to me it was always like a little brother of the large, successful PREMIUM. Quirky and different, always interesting but somehow not quite so imposing,” says Markus Bublitz, Executive Creative Director at Haebmau. “SEEK today is more grown-up, confident and sharper. Thanks to its position in the market, which it has conquered over the years, it no longer needs to please everyone but can afford to be controversial. This can offer space for new, creative ideas.”

SEEK is edgy, clean-cut and unpolished.

We are all about statement design, new classics, denim and sportswear. SEEK is the trade show event for the fashion community. SEEK knows who calls the shots; it boosts sales and is the place for the next generation of decision-makers to get together. Unlike all the others, SEEK is unconventional and the antidote to boring.

• Bangladesh’s biggest denim expo takes place 5-6 November
• The show runs concurrently with the Sustainable Apparel Forum Bangladesh
• From 4-6 November, Bangladesh becomes the perfect meeting point for stakeholders in the global apparel industry

DHAKA - Responsibility is the theme of the 11th Bangladesh Denim Expo which takes place on 5th and 6th November at International Convention City in Bashundhara, Dhaka. The event, now firmly established as one of the world’s leading denim trade shows, runs alongside the Bangladesh Sustainable Apparel Forum.

Bangladesh Denim Expo

Around 100 exhibitors from 11 countries, including host Bangladesh, will participate in this year’s denim expo. Other participating countries are china, Japan, Italy, India, Singapore, Brazil, Spain, Pakistan, Turkey and Germany.

H&M Group is collaborating with Bangladesh Denim Expo for the forthcoming 11th edition of the event and a number of guest speakers will be present from the company, including Pierre Borjesson, head of sustainability, global production. Other guest speakers include Andrew Olah, the founder of Kingpins Denim show, Alice Tonello, R&D director with the Tonello Group, world renowned denim designer, Piero Turk and Jordi Juani, Asia regional director with Jeanologia.

Through a series of product displays, presentations, seminar sessions & panel discussions, the Expo will encourage healthy debate and interaction among exhibitors and visitors to champion a more responsible denim industry. One of these, of course, is sustainability and within this sits the issue of responsibility – an overriding theme of this year’s event. Denim manufacture faces huge challenges with regards its social and environmental responsibility, with production techniques having potentially far-reaching ramifications for the environment as well as people involved in the production process.

However, the industry and its supply chain are making impressive progress on these issues with Bangladesh – now the world’s largest producer of denim – leading the way in terms of addressing some of the sustainability challenges relating to denim production, including excessive use of water and chemicals. Mostafiz Uddin is the organiser of Bangladesh Denim Expo. Uddin has watched with interest the evolution of the denim industry, with each Expo marking continued and gradual progress being made by the more progressive players in the industry.

Uddin says: “The way that business and product development is conducted can have far reaching consequences on the environment, on the people that make the product and the product’s end use & life-span. “It is the duty of all stakeholders in the apparel industry to acknowledge this responsibility and to analyse our business practices, for the benefit of all.” Emphasising the theme of responsibility within Denim Expo is the fact that revenues from the expo support the running and presentation of the Sustainable Apparel Forum.

Sustainable Apparel Forum

The Sustainable Apparel Forum (SAF) is the biggest annual sustainable apparel event in Bangladesh. Bangladesh Apparel Exchange (BAE) along with Bangladesh Garment Manufacturers and Exporters Association (BGMEA) as co-organiser will jointly carry out the 2nd edition of the SAF on 5th Nov 2019.

This is the second edition of the Sustainable Apparel Forum, with the first-ever forum held in 2017 in Dhaka. The objective of this year’s forum is accelerating the momentum of sustainability in Bangladesh apparel industry.

The forum will see more than 50 speakers gathered from Bangladesh and overseas sharing expert opinions across five panel discussions covering current issues in the country’s apparel industry. These include human resources, transparency in business, water conservation, purchasing practices, sustainable chemical management, waste management, circular economy in textiles and climate change to name a few.

Additionally, the conference will host several knowledge building technical presentations from renowned organisations which will cover different issues relating to sustainability, including waste management, protection of the environment and better working conditions.

Speakers at the show include Md. Shahriar Alam, MP, Honourable State Minister, Ministry of Foreign Affairs, Bangladesh, H. E. Benoit Préfonatine High Commissioner, High Commission of Canada, Bangladesh, and Dr. Rubana Huq President, Bangladesh Garment Manufacturers’ and Exporters’ Association, Sheikh Fazle Fahim, President, Federation of Bangladesh Chamber of Commerce & Industries, Pierre Börjesson, Head of Sustainability – Global Production, H&M Group, Tuomo Poutiainen, Country Director, International Labor Organization, Peter McCallister, Executive Director, Ethical Trading Initiative and H.E. Winnie Estrup Petersen Ambassador, Embassy of Denmark, Bangladesh.

Prior to this year’s conference, the Embassy of the Kingdom of the Netherlands in Bangladesh and the Sweden Embassy in Bangladesh will also co-host two roundtable discussion in collaboration with BAE and in association with BGMEA on 4 November, 2019, while H&M, Better Work Bangladesh and C&A Foundation are partners in the event.
The conference will be followed by showcasing different innovative, sustainable & best work practices in RMG manufacturing factories in Bangladesh. Following the discussions, a series of recommendations will be made, and a Sustainability Roadmap for the Bangladesh apparel industry will be formulated.

This year’s SAF promises to be the biggest yet. Added by Mr Mostafiz Uddin in the recent press briefing for the event: “The title for this year’s Sustainable Apparel Forum is enabling sustainability through policy and leadership. The time for talking on sustainability issues is over. It is now time for actions. That’s why the focus of this year’s show is on practical, pragmatic actions the textile industry can adopt to improve its environmental footprint.”

• Comprehensive 3D printing expertise in the automotive, aerospace, consumer goods and medical application sectors
• Hands-on application presentation with a leading RV and trailer manufacturer
• Content-rich Live Talks with industry-leading business partners
• Live demonstration of pigmented plastic filaments with BASF Colors & Effects

BASF 3D Printing Solutions (B3DPS) exhibited for the second time at K 2019 in Düsseldorf, Germany. At the world’s biggest trade show for plastics and rubber industry, B3DPS welcomed visitors from October 16 through 23 at the BASF SE stand C21/D21 in Hall 5 and presented its extensive portfolio of 3D printing materials and service solutions aiming at enabling industrial additive manufacturing at scale. What’s more, the company’s 3D printing experts did offer insights into the latest technological innovations and application developments in the “competencies” section.

Customized 3D printing highly attractive to RV and trailer market
The Concept Caravan at the BASF stand gave visitors hands-on experience of the impressive spectrum of applications offered by B3DPS. Alongside complex samples of printed modular construction elements, over one hundred individual parts have been 3D-printed using advanced photopolymer, filament and powder-based ready-to-print material formulations. The RV and trailer market is exceptionally attractive as it can greatly benefit from unique advantages offered by additive-based manufacturing, namely the high customizability of parts with complex geometries as well as the rapid availability of production parts without incurring tool costs. The very diverse material characteristics of the construction elements meet the production requirements for both vehicle exteriors and interior fittings. In addition, the final coating of manufactured parts plays a decisive role in many application areas, and this is also covered by the comprehensive BASF technology portfolio.

• Inspired by the health megatrend, the keynote theme for DOMOTEX puts wellbeing, naturalness and sustainability at the top of the agenda  
• Stronger focus on contract business
• Manufacturers invited to creatively frame their products as expressions of the keynote theme

Preparations are already ramping up for the 2020 edition of the world’s leading trade show for carpets and floor coverings DOMOTEX. The upcoming show, to be held from 10 to 13 January 2020, has ATMYSPHERE as its keynote theme, symbolizing its central focus on all those qualities of floors and floor coverings that contribute to wellbeing, naturalness and sustainability.
 
Examples of products from the floor coverings industry that possess these qualities include floors with acoustic properties or sound-insulation components; carpets that bind fine dust particles or have thermal insulation properties; resilient floor coverings that are hypo-allergenic; and natural-wood floorboards that improve the interior climate by capturing excess humidity and releasing it again when the air in the room is dry. Other qualities that enhance positive indoor atmospherics include softness and pleasantness to the touch, sustainability, and aesthetic details that help transform rooms into oases of personal wellbeing.
 
“This year, as indeed in previous years, the lead theme is inspired by a current megatrend,” explains Sonia Wedell-Castellano, Deutsche Messe’s Global Director DOMOTEX. “And that trend is society’s heightened focus on health. Health is synonymous with quality of life and living well – and therefore translates into high expectations of the spaces around us. Alongside this, considerations of sustainability and recycling – and hence natural materials – continue to play a major role in our society. In terms of floor coverings, these are considerations and themes that are currently very much to the fore with our exhibitors and their work, especially given the great importance of floors as elements of creative interior design. With the right materials and design, carpets and floor coverings can be important factors in personal wellbeing and in the design of homes and workplaces that promote it. That is why ATMYSPHERE is of such definitive importance for all our exhibitors and visitor target groups.”

The “Framing Trends” showcase at DOMOTEX 2020 is a unique opportunity for manufacturers, artists and students to stage interior designs inspired by the ATMYSPHERE keynote theme and hence position themselves as trend leaders in innovative products and solutions for today’s modern floors and their positive, lifeaffirming qualities. Applications for participation at the “Framing Trends” showcase  are now open. Interested exhibitors and flooring-industry companies are invited to submit their ideas for displays of indoor oases of wellbeing that are built from the floor up.

Revolutionizing textile finishing by enhancing sustainability and total process control

Baldwin Technology Company Inc., a member of TMAS, the Swedish textile machinery association, is pleased to announce the launch of the TexCoat G4 at the ITMA trade show in Barcelona from June 20-26, 2019. The TexCoat G4 is the next generation of the company’s revolutionary non-contact precision application system for fabric finishing.

The system enables a continuously high quality and productive textile finishing process with zero chemistry waste and drastically reduced water and energy consumption. TexCoat G4 will be demonstrated by Baldwin in Hall H2, stand A204.

“We are immensely proud to launch the TexCoat G4 at ITMA 2019,” said Eric Norling, Vice President Precision Application Segment, Baldwin Technology. “This is an opportunity to experience an innovation that drastically improves both the process and product quality, while saving time, valuable resources and contributing to a sustainable future.”

The non-contact spray technology brings numerous advantages compared to conventional methods of applying finishing chemistry. The chemistry is uniformly distributed across the textile surface and is applied only where it is required – on one or both sides of the fabric. This is highly beneficial e.g. when applying water repellants on laminated fabrics, as it eliminates the problem of chemistry affecting the quality of the adhesion layer. Furthermore, the non-contact technology eliminates chemistry dilution in wet-on-wet processes, allowing full control of maintaining consistent chemistry coverage rates. Additionally, with no bath contamination during the finishing process, there is zero downtime during colour or fabric changeovers.

Anita Tillmann on the new season, new topics and a new generation.

“We’re feeling a special vibe in Berlin at the moment. The new generation is cool, fresh, engaged. Despite the fact that we, in our 40s, 50s and up, wear the same sneakers and almost the same look as our children, it's a long time since we topped the cool list. We need the young crowd, these stars of tomorrow, their style, their ideas and their unconventional and open ways of thinking. Everyone should come to Berlin to meet them, listen to them, or at least watch them. If you only look to the past you won't create a good future.”

CRAFTING STORIES.
“Berlin feels reckless, flexible, sometimes wonderfully aimless, unconstrained and unpredictable, which gives my creativity a huge boost. I am fascinated by always meeting people from all over the world who have chosen to make Berlin their base so that they can be free and creative, because Berlin offers the space to do that – whether in a studio, or at WeWork or Berghain.”

CHANGING STORIES.
“Only 9 per cent of the 9.1 billion tonnes of waste plastic that accumulates around the world was recycled and 12 per cent was incinerated. We give talks daily on the theme of avoiding plastic and we are working with the City of Berlin on concepts for a plastic-free Fashion Week. Only together can we shake things up.”

TELLING STORIES.
“Emotionalisation begins at the trade show stand rather than in-store. If the sparks don't fly at the trade show it will be tricky to tell the brand story or implement the presentation of the brands across the sales areas. Firstly, the aim is to use key looks and storytelling to capture buyers’ attention and make statements. We are working together with the brands on showcasing differentiating factors and genuinely presenting something new. Secondly, we recommend bringing young sales staff along to Berlin as well, to internalise this dynamic as well as the brand stories; and to then make these stories come alive for end consumers across the sales areas.”