Lenzing: presentation of blockchain pilot project

Lenzing: presentation of blockchain pilot project

With the introduction of blockchain technology, the producer of cellulosic fibers, Lenzing AG, Lenzing/Austria, is striving for a new level of transparency and traceability in the textile industry. At the Fashion Summit on September 5/6, 2019 in Hong Kong/China, the first pilot was presented. This pioneering pilot project was conducted in cooperation with the technology company TextileGenesis, Hong Kong, the WWF (World Wide Fund for Nature), Gland/Switzerland, and the brand Chicks, Hong Kong.
The blockchain technology enables brands and consumers to identify lyocell Tencel branded fibers across each production and distribution step from fiber-to-retail of the finished garment or home textiles. The technology also allows consumers to verify the garment composition and the underlying textile supply chain at the point of sale, simply by scanning the barcode with a mobile device.

Source:
dfv media group