The concept of next-generation jeans takes shapes in Genoa from 5 to 8 October with GenovaJeans (a concept by Manuela Arata, President of GenovaJeans). GenovaJeans will project its values through design, art, innovation and responsible production, transforming Genoa into the national and international landmark and showcase for all innovators and the jeans community: from creators and producers to contemporary consumers, embracing the culture of responsible design and innovation to become the leading change-maker.
The event will take place in Genoa’s historical centre, transforming the city into an open-air networking space, with the aim of creating an innovative jeans community with a circular and inclusive approach, in accordance with the green policy undertaken by the city of Genoa and the 2030 Agenda for Sustainable Development.
A series of exhibitions will be set up during Genova Jeans.
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