From the Sector

For the third time, nova-Institute awards the “Cellulose Fibre Innovation of the Year” award in the frame of the “Cellulose Fibres Conference 2023” (8-9 March 2023). The conference advisory board nominated six remarkable products, including cellulose fibres from textile waste, banana production waste and bacterial pulp, a novel technology for producing lyocell yarns and a hygiene product. The innovations will be put to the vote of the conference audience on the first day of the event, with the awards ceremony taking place in the evening. The innovation award “Cellulose Fibre Innovation of the Year 2023” is sponsored by GIG Karasek (AT).

Here are the six nominees
Vybrana – The new generation banana fibre – GenCrest Bioproducts (India)
Vybrana is a Gencrest’s Sustainable Cellulosic Fibre upcycled from agrowaste. Raw fibres are extracted from the Banana Pseudo stem at the end of the plant lifecycle. The biomass waste is then treated by the Gencrest patented Fiberzyme technology. Here, cocktail enzyme formulations remove the high lignin content and other impurities and help fibre fibrillation. The company's proprietary cottonisation process provides fine, spinnable cellulose staple fibres suitable for blending with other staple fibres and can be spun on any conventional spinning systems giving yarns sustainable apparel. Vybrana is produced without the use of heavy chemicals and minimized water consumption and in a waste-free process where balance biomass is converted to bio stimulants Agrosatva and Bio Fertilizers & organic manure.

HeiQ AeoniQ™ – technology for more sustainability of textiles – HeiQ (Austria)
HeiQ AeoniQ™ is the disruptive technology and key initiative from HeiQ with the potential to change the sustainability of textiles. It is the first climate-positive continuous cellulose filament yarn, made in a proprietary manufacturing process and the first to reproduce the properties of polyester and nylon yarns in a cellulosic, biodegradable, and endlessly recyclable fibre.
HeiQ AeoniQ™ can be manufactured from different cellulosic raw materials such as pre- and post-consumer textile waste, biotech cellulose, and non-valorized agricultural waste, such as ground coffee waste or banana peels. It naturally degrades after only 12 weeks in the soil. Each ton of HeiQ AeoniQ™ saves 5 tons of CO2 emissions. The first garments made with this innovative cellulosic filament fiber were commercially launched in January 2023.

TENCEL™ LUXE – lyocell filament yarn – Lenzing (Austria)
TENCEL™ LUXE is LENZING’s new versatile lyocell yarn that offers an urgently needed sustainable filament solution for the textile and fashion industry. A possible botanical alternative for silk, long-staple cotton, and petrol-based synthetic filaments, is derived from wood grown in renewable, sustainably managed forests, and produced in an environmentally sound, closed-loop process that recycles water and reuses more than 99 % of organic solvent. Certified by The Vegan Society, it is suitable for a wide range of applications and fabric developments, from finer high fashion propositions to denim constructions, seamless and activewear innovations, and even agricultural and technical solutions.

Nullarbor™ – Nanollose & Birla Cellulose (Australia/India)
In 2020, Nanollose & Birla Cellulose started a journey to develop and commercialize tree-free lyocell from bacterial cellulose, called Nullarbor™. The name derives from the Latin “nulla arbor” which means “no trees”. Initial lab research at both ends led to a joint patent application with the patent “production of high-tenacity lyocell fibres made from bacterial cellulose”.
Nullarbor is significantly stronger than lyocell made from wood-based pulp; even adding small amounts of bacterial cellulose to wood pulp increases the fibre toughness. In 2022, the first pilot batch of 260kg was produced with 20 % bacterial pulp share. Several high-quality fabrics and garments were produced with this fibre. The collaboration between Nanollose & Birla Cellulose now focuses on increasing the production scale and amount of bacterial pulp in the fibre.

Circulose® – makes fashion circular – Renewcell (Sweden)
Circulose® made by Renewcell is a branded dissolving pulp made from 100 % textile waste, like worn-out clothes and production scraps. It provides a unique material for fashion that is 100 % recycled, recyclable, biodegradable, and of virgin-equivalent quality. It is used by fibre producers to make staple fibre or filaments like viscose, lyocell, modal, acetate or other types of man-made cellulosic fibres. In 2022, Renewcell, opened the world’s first textile-to-textile chemical recycling plant in Sundsvall, Sweden – Renewcell 1. The plant will eventually reach 120,000 tons of annual capacity.

Sparkle sustainable sanitary pads – Sparkle Innovations (United States)
Globally, around 300 billion period products are discarded every year, resulting in millions of tons of non-biodegradable waste. Since most conventional sanitary pads contain up to 90 % plastics, they do not biodegrade for around 600 years. Sparkle has designed sustainable, plastic-free, biodegradable and compostable Sparkle sanitary pads. From product to packaging, they are made up of around 90 % cellulose-based materials with top sheet, absorbent core, release paper, wrapping paper and packaging made of cellulose-based fibres. Whether Sparkle pads end up in a compost pit, are incinerated or end up in a landfill, they are a more sustainable alternative compared to conventional pads that contain large amounts of plastics, complex petro-chemical based ingredients and artificial fragrances. When tested according to ISO 14855-1 by a leading independent lab in Europe, Sparkle pads reached over 90 % absolute biodegradation within 90 days in commercial composting conditions.

The Munich Fabric Start Exhibitions GmbH announces the programme for the upcoming editions of MUNICH FABRIC START (24 to 26 January 2023) and BLUEZONE & KEYHOUSE (24 and 25 January 2023).
From 24 to 26 January 2023, visitors can expect a range of the latest trends, fabric, accessories and denim highlights from around 900 international exhibitors, an event programme with expert panels, keynotes and trend lectures, as well as numerous networking opportunities.

Economic Environment
Conflicts, inflation, recession, energy crisis, massive inequality, climate change - how companies can position themselves securely in a volatile market environment - this is deciphered by trend analyst David Shah in his key note "Self-Empowerment" and numerous industry experts, futurologists and leading fashion editors in the lecture series "The Status Quo of Fashion" by strategy and communication consultants Alex Vogt and Jana Kern.

Next to David Shah (View-Publications), the panel will include Siems Luckwaldt (CAPITAL and BUSINESS PUNK, RTL Germany), Shamin Vogel (WeAr Global Magazine), Ben Hanson (The Interline), Maria Cristina Pavarini (The SPIN OFF) and Carl Tillessen (DMI)

Digital Era
From digital colour apps, digital twins and virtual models to 3D simulation and virtual dressing rooms - the world of digital fashion will not only be discussed in numerous lectures in Munich, but also brought to life in the new Assyst Experience. Whether it's Carola Seybold, Head of Global Key Accounts at Pantone, Jan Hilger from Roland Berger, Arndt Johannes from Verce, Dr. Stefan Hauswiesner, CEO of Reactive Reality or the experts of the panel "Textilfabrik X.0 - New Marketing Buzz Words or One Step Ahead": everyone will be looking at virtual fashion from a different angle and providing insights into the latest state of the art. In her trend presentation "The weird & wonderful world of fashion cores" at BLUEZONE, Angela Velasquez (Rivet) sheds light on how viral TikTok trends are reshaping denim merchandising.

Sustainable Future
Digitisation and sustainability - the third major theme of the event programme - could not be more closely intertwined. Lisa Lang, Director of Policy & EU Affairs Orchestrator of EIT Climate KIC in an interview with Muchaneta ten Napel (Shape Innovate) kicks things off about the importance of a green transformation for the industry. Other topics in focus: Liv Simpliciano from Fashion Revolution gives an overview of where the world's biggest fashion brands and retailers stand in terms of transparency. Tricia Carey from Renewcell, David Shah (View-Publications), Lien van der Schueren and Guy Buyle (CISUTAC & HEREWEAR), Mateusz Wielopolski (Circulix) and Mario Malzacher (Circular.Fashion) critically discuss whether the circular economy is really the solution for everything or just a placebo. Circular ecosystems are also presented by Franziska von Becker from Hachmeister & Partner.

The race of the new sustainable materials of the future will be opened by Kirsi Terho from Infinited Fiber, Kuben Edwards from Onezero8, Marianne Uddman from Trustrace and Simon Angel, Sustainable Innovations Curator of MUNICH FABRIC START in a panel discussion with Muchaneta ten Napel (Shape Innovate). New products for a sustainable future in the denim industry will be discussed at BLUEZONE.
Another highlight: In cooperation with the Transformers Foundation, an expert panel will also be held at BLUEZONE on both days of the trade show.

Trends Spring.Summer 2024
Gerd Müller-Thomkins, Carl Tillessen and Niels Holger Wien from the Deutsches Mode Institut (DMI) see a "vibe shift" - a turning point. They will analyse what this means for fashion in their trend presentation on Wednesday. The Women's Fashion Trends SS 24 with the must haves of the season will be analysed by Karin Schmitz from the Trend Forecast Institute Peclers Paris - from the glamorous appearance in everyday life, to the play with gender identity, to simplicity combined with functionality and mobility.

Society and the economy are facing existential challenges. In addition to the consequences of climate change, these include the realisation that energy and many resources are no longer available in the usual quantities, so that their efficiency must be significantly increased in the short term. Lightweight construction, especially with fibre composite materials, can and will make an important contribution here, e.g. in wind power plants or hydrogen storage systems. As an umbrella organisation, Composites Germany represents the capabilities and interests of the German fibre composite industry. With the re-entry of Composites United, Composites Germany will combine the forces of the two leading composites networks in Germany and its position will be significantly strengthened. Changed framework conditions make the re-entry possible and necessary.

VDMA and Leichtbau BW will continue to support the work of Composites Germany as associate members and contribute the know-how of their members. Together, the organisations will promote sustainable lightweight construction as a key technology for Germany, focusing on composites materials, says Prof. Klaus Drechsler of Composites United, one of the two board members of Composites Germany. As a network and mouthpiece of the composites industry, Composites Germany bundles the interests of its members. The aim is to continuously expand activities, promote innovations and technologies, develop new markets and new value chains, and anchor training and further education, adds his board colleague Dr Michael Effing of AVK. The agreement was concluded on 29 November 2022 during the JEC Forum DACH in Augsburg, where both associations were cooperation partners of the event.

Under the motto “People Matter” A+A 2023, a Trade Fair for Safety, Security and Health at Work, will revolve around the most important trends of our time: sustainability and digitalisation. Here, exoskeletons also play a prominent role as tomorrow’s ergonomic tools. An important conference in this field is WearRAcon Europe which will be held at A+A from 25 – 26 October 2023 for the first time.

The Conference will be organised by the Fraunhofer Institute IPA in cooperation with the Stuttgart University and the Wearable Robotics Association (WearRA). The 38th A+A Congress, which is held by Bundesarbeitsgemeinschaft für Sicherheit und Gesundheit bei der Arbeit (German Federal Association for Occupational Safety and Health - Basi) will be closely dovetailed thematically and in terms of content with it.

Being able to walk again despite a serious injury, handle heavy parts without outside help or simply do overhead work comfortably and for extended periods of time - the advantages of exoskeletons have already convinced numerous industries. Exoskeletons and wearables are now already being used successfully in industry and commerce, and major machine builders and automakers as well as the medical sector are continuing to experiment with man-machine connections. Currently, the global market volume for exoskeletons is valued by leading analysts at over US$20 billion by 2030.¹

The WearRAcon Europe Conference 2023 will provide new insights into the promising world of exoskeleton systems from different perspectives and, in conjunction with the A+A Congress, set future-oriented impulses. Lectures by renowned exoskeleton pioneers combined with testimonials presented by users from a variety of industries and keynotes by experts will round off the programme. And, like at the previous A+A, a Self-Experience Space will again be set up so that the exoskeleton systems of various manufacturers can be tested in realistic work scenarios.

In parallel with the Self-Experience Space, the large live study Exoworkathlon will also take place again. Trainees from various mechatronic training courses have to complete a concourse and perform holding, lifting and assembling tasks, which have been specially developed with the industry. Data is prospectively collected with different measuring sensors to measure the effects of exoskeletons. In the Exoworkathlon, the IPA focuses especially on prevention for young employees in order to raise awareness of the issue and counteract ailments at an early stage.

¹ (Interview Trans.INFO mit Armin G. Schmidt, CEO von German Bionic (01/2021).

The plan of the European Commission to propose a price cap on wholesale gas price at 275€/MWh would be a bitter disappointment for the European textiles and clothing manufacturers, said EURATEX.

November 22nd, EURATEX stated in a letter to EC President, Ursula von der Leyen, that any price cap above the level of 80€euro/MWh would not help the EU industry – the textile sector in particular – to survive the current crisis. Indeed as early as July 2021, the wholesale gas price in the EU was below 30€/MWh. Now, the EU industry is facing gas and energy prices that have exceeded any coping capacity: from the record-high 320€/MWh last August, the price has reached to 127€/MWh today. Still, it is more than 300% than the business as usual prices.

The very existence of the European industry is at stake and with it the European sustainability agenda – and Europe’s capacity to implement it. Furthermore, Europe will lose its strategic autonomy, which guarantees essential goods and services are made available on the European Internal Market. If we continue on this path, the EU will soon become totally dependent on foreign imports with no leverage to implement its sustainability agenda, let alone lead the transition to a circular economy on the international stage.

At present, the EU industry is facing a dire international competition with the industry in China, India and the US working at energy prices of around 10$/MWh. In addition, these competitors are benefitting of sky-high subsidies from their own governments: the rollout of the US $369bln industrial subsidy scheme is just the latest example.

EURATEX Director General, Dirk Vantyghem, believes that “while the EU Industry is under immense, unprecedented pressure, a price cap at 275€/MWh would be meaningless: the European industry will be permanently pushed out on the market. The industry is at the heart of the European way of life and the fundament of our social market economy. The EU must save its industry to save Europe. The moment to act is now.”

From 7 – 9 December 2022, Cinte Techtextil China will welcome visitors sourcing solutions for 12 application areas of technical textiles and nonwovens at the National Exhibition and Convention Center in Shanghai.

A number of countries and regions are represented at the fair’s International Zone, with companies from Austria, Belgium, France, Germany, Hong Kong, Italy, the Netherlands, Spain, Sweden, Switzerland, Taiwan, and the US. Standout international exhibitors include:

• TESTEX, an international, independent Swiss institute which specialises in the testing and certification of textile and leather products. The organisation is a founding member and official representative of the OEKO-TEX® Association, and will present their certification services at the fairground.
• Cotton Council International (CCI) is a non-profit trade association that promotes US cotton fibre and manufactured cotton products, with their COTTON USA™ Mark. At this year’s fair they will showcase cotton spunlace fabric, wipes, kitchen tissues, facial masks, cosmetic removers, and more, with their products particularly applicable to Agrotech, Clothtech, Medtech, and Sporttech.
• Graf + Cie AG is a subsidiary of the Rieter Group, and a leading supplier of clothing for carding and combs for combing machines in the short- and long-staple spinning industry. This year, the Swiss company will showcase stationary flats, and metallic card clothing for roller cards.
• At the returning German Pavilion, buyers can source sought-after technical textiles and nonwovens that are renowned for their quality. The companies and expertise on display at this pavilion are endorsed by the Federal Republic of Germany, with several exhibitors highlighted below:
• Brückner Textile Technologies GmbH & Co KG has developed machinery for the textile industry since 1949. Today, the company offers complete line systems for the dry finishing of both woven and knitted fabric, as well as for technical textiles, glass fibres, and floor coverings.
• Perlon (Zhejiang) Co Ltd is part of a global group of companies that specialises in the manufacture of synthetic filaments, with factories in China, Germany, Poland, and the US. Their products have a diverse range of potential uses, largely categorised in the Agrotech and Indutech application areas.
• IBENA Textilwerke GmbH produces various functional fabrics for Protech. At the fair, the company will be showcasing insulative, flame retardant (FR) textiles for firefighting and search & rescue services. Developed with DuPont™ aramid material, their FR properties will not diminish after washing or repeated use.

This year’s fair also sees the return of the Taiwan Zone. With support from the Taiwan Nonwoven Fabrics Industry Association, the area will showcase a range of industry leading nonwoven products and services, by brands such as KNH Enterprise, Nan Liu Enterprise, Unique Pretty Ind, and Web-Pro Corporation.

As a world’s largest manufacturer of technical textiles, China is home to a vast array of companies responsible for innovative products. Some domestic exhibitors to look out for are:

• CTA Hi-Textiles Co Ltd, a high-tech enterprise controlled by China Textile Science Research Institute. In recent years, the company has developed several new textile composite materials, and their products are widely used in sectors such as national defence, policing and public security, medical protection, and engineering and manufacturing.
• Sateri is one of the world’s largest producers of viscose fibre, with an annual capacity of 1.8 million metric tonnes. At their mills, they make yarn and fibre products applicable to sectors such as beauty, hygiene and personal care, medical, wipes, and protective wear.

To help international buyers stay connected with the Chinese market, Match Plus, the fair’s online business matching platform, will support foreign buyers achieve their sourcing goals despite travel limitations. Further information on Match Plus will be available at a later stage.

The fair’s product categories cover 12 application areas, which comprehensively span a full range of potential uses in modern technical textiles and nonwovens. These categories also cover the entire industry, from upstream technology and raw materials providers to finished fabrics, chemicals and other solutions.

• More ambition and joint European efforts needed

On Friday 30 September, the EU Energy ministers approved a Council Regulation proposal to address high energy prices. The Regulation focusses on the electricity prices and electricity demand reduction, on a solidarity levy from the fossil fuel sector and a retail levy for SMEs. While these initiatives are driven by goodwill, they miss the point of bringing gas prices down – the one measure that would bring the biggest impact on European industry.

EURATEX – as the voice of the European apparel and textiles manufacturers – regrets this lack of ambition: the Regulation does not foresee any meaningful action to directly support the European industry. This can accelerate the de-industrialisation of Europe and loss of industrial capacity to secure the European standard of living and implementing the Green Deal.

“We call on the EU and Member States to pursue our common European interests. The hesitation to adopt a European price cap on natural gas, accompanied by massive national spending programs to subsidise domestic gas consumption, is a dereliction of duty”, said Director General Dirk Vantyghem.

Triggering competition among Member States rather than promoting cooperation in bringing gas prices down for all European companies will also prove ineffective: indeed, the industrial structure in the European Union is fully integrated. Once a segment of the value chain perishes because of the crisis in one country, all companies based in the EU will suffer its negative effect, driving prices up in the supply chain and adding further strain to our operations. The European industry will be saved as a unified industry, or it will not be saved at all. Fragmenting the internal market will not protect any Member State’s domestic manufacturing.

In addition to a EU-wide price cap on gas, EURATEX calls on the European Commission to swiftly amend the Temporary Crisis Framework, making sure the criteria and thresholds applied do not exclude vulnerable companies from possible support (e.g. in textile finishing and services). Euratex also encourages the European Commission to revise the ETS Indirect Carbon Leakage mechanism and include the man-made fibres, non-wovens, spinning and weaving sectors.

It is high time now for the European Union, said the association – in particular for Member States and the Commission – to step up their ambition and adopt a European vision: a chaotic and fragmented approach will not mitigate the crisis but accelerate it.

• European Textile Industry calls for immediate action to tackle the energy crisis;

The European textile & fashion in Europe, represented by EURATEX, calls for a single European strategy to tackle this energy crisis. To safeguard the future of the industry, a revision of the electricity price mechanism is necessary and an EU wide cap on gas prices at 80€/MWh. Special company support needs to be granted to avoid bankruptcy and relocation of textile production outside Europe.

Gas and electricity prices have reached unprecedented levels in Europe. Due to severe global competition in the market that characterizes the European textile & clothing industry, these cost increases are impossible to pass on to customers. This has already led to capacity reductions and production stops. Closures and the shift of production outside Europe are being forecasted should the current situation persist, leading to further de-industrialization of our continent and increased dependency on external suppliers.

Specific segments of the textile industry are particularly vulnerable. The man-made fibres (MMF), synthetic and cellulose-based fibres, industry for instance is an energy intensive sector and a major consumer of natural gas in the manufacturing of its fibres. The disappearance of European fibre products would have immediate consequences for the textile industry and for society at large. The activities of textile dyeing and finishing are also relatively intensive in energy. These activities are essential in the textile value chain in order to give the textile products and garments added value through colour and special functionalities (e.g. for medical applications).

The European textile industry calls for an EU-wide cap on gas prices at €80/Mwh, and a revision of the price mechanism for the electricity market, to reduce the huge price gaps with our foreign competitors.

Governments should ensure that critical industries, such textiles and all its segments, are able to ensure gas and electricity contracts towards the end of the year at an affordable price. Stable and predictable energy supply is of the utmost importance. Gas restrictions and rationing must only be used as a last resort. No mandatory consumption cuts should be foreseen.

In addition to these measures under discussion, currently a proliferation of contradictory, uncoordinated national initiatives to tackle the energy crisis is observed. This has led to a de facto fragmentation of the Single Market, resulting in a chaotic policy and regulatory environment that adds a further strain on our supply chain, which is fully integrated at European level. Measures that guarantee a level playing field in the EU are utmost important.

EURATEX President Alberto Paccanelli explained: “Given the current situation, a scenario where entire segments of the textiles industry will disappear can no longer be excluded. This would lead to the loss of thousands of companies and tens of thousands of European jobs and would further aggravate the dependency of Europe to foreign sources of essential goods. This applies specifically to SMEs who need temporary support measures (e.g. state aids, tax relieves, energy price cap) to survive the current crisis and to prepare for the green transition in the longer run.”

The Discover Natural Fibres Initiative DNFI published their statistical World Natural Fibre Update this month. The world production of natural fibres is estimated at 33.7 million tonnes in 2022, a slight increase compared with a preliminary 33.3 million tonnes in 2021 and 31.6 million in 2020.

The DNFI Natural Fibre Composite Price dropped 2% in July 2022 to US 219 cents/kg, compared with US 223 cents the previous month. The DNFI Composite is an average of prices in major markets for cotton, wool, jute, silk, coir fibre, and sisal, converted to US$ per kilogram and weighted by shares of world production.

• The DNFI Composite was pulled downward primarily by a 9% decline in the Eastern Market Indicator of wool prices in Australia, which fell from US$ 10.27 per kilogram in June to US$9.38 in July.
• October cotton ICE futures (the nearby contract) finished July marginally lower, closing at 228 US cents per kilogram, compared with 229 at the end of June.
• Prices of jute fibre in India quoted by the Jute Balers Association (JBA) at the end of July were unchanged from a month earlier, but with depreciation of the Rupee versus the dollar, calculated prices fell from 84 cents to 82 cents per kilogram.
• Prices of silk in China equalled US$29.5 per kilogram in July 2022, coconut coir fibre in India held at US cents 21 per kilogram, and sisal in Brazil finished July at US cents 41 per kilogram.

Cotton prices were the highest in a decade during 2021/22, and world cotton production is estimated by the International Cotton Advisory Committee at 25.8 million tonnes during the 2022/23 season which began August 1, up from 25.4 million in the season just completed. Extreme drought in Texas, the largest producing state in the United States, is limiting the rise in world production that would otherwise be occurring.

World production of jute and allied fibres is estimated unchanged at 3.2 million tonnes in 2022 compared with 2021. High market prices in 2021 motivated farmers to expand planted area in both Bangladesh and India, but dry weather in jute-growing areas during June and July has undermined earlier optimistic hopes for yields. Rainfall was approximately half of normal in the city of Kolkata from early June to mid-July.

Production of coir fibre rose by an average of 18,000 tonnes per year during the past decade, and production was record high at 1.12 million tonnes in 2021. Production is expected to remain high in 2022.

Flax has also been trending upward, rising by an average of 27,000 tonnes per year, and production in 2022 is estimated to remain above one million tonnes.
World wool production is forecast up by 5% in 2022 to 1.09 million tonnes (clean), the highest since 2018. Wetter weather in the Southern Hemisphere, following eight years of drought, is allowing farmers to rebuild herds.

As Y-3 continues its ongoing 20th Anniversary celebrations, adidas and Yohji Yamamoto return to present the brand’s third seasonal offering. Building on the “20 Years: Re-Coded” thematic narrative, Chapter 3 is an auspicious ode to one of the brand’s most iconic colors – Orange – as Y-3 delves into the past in order to boldly envisage a visceral new future.

Audaciously exploring the theme of collective memory, the latest offering from Y-3 sees adidas and Yohji Yamamoto delve into their shared past to consider Memories of Orange . A synonymous symbol for Y-3, Orange has been the primary color of the brand’s logo for many years. For Fall/Winter 2022 Chapter 3, the brand shines a light on this most iconic of signifiers, contrasting the luminosity of the pantone with black and neutral palettes, while simultaneously incorporating evocative references to a sport that has remained an unending influence – football.

The seasonal offering is highlighted by a selection of pieces that feature contrasting logos, bold blocking, and, of course, fluorescent Orange color palettes. Conceived as a harmonious cacophony of contrasts, the collection also boasts new takes on football crest logos and reimagined team sponsor graphics. Meanwhile an array of dynamic footwear sees the Y-3 HOKORI III , the Y-3 ULTRABOOST 22 , and a bright Orange colorway of the iconic Y-3 QASA take center stage, as well as ushering in the arrival of the brand’s expressive take on an archival adidas classic: the Y-3 GAZELLE .

Accompanying the launch of Fall/Winter 2022 Chapter 3 is a powerfully energetic campaign shot by Thue Nørgaard with creative direction from Jamie Reid and styling from Robbie Spencer. Representing a continuation of the aesthetic language established in Chapters 1 & 2 the expressive visuals focus on control, determination, and boldness of spirit. Featuring a carefully chosen cast of rebellious figures, the models recode sporting movement as an artistic expression through explosively choreographed gestures. Warm lighting, meanwhile, is expressed through a digital backdrop composed of two different shades of orange and a nostalgic pastel blue, which come together to reference a sun at dawn. The result – a flood of luminescence that is at once an allusion to Y-3’s emergent beginnings and an ode to the brand’s original color.