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(c) adidas AG
07.07.2022

adidas Originals presents: “Always Original” Fall/Winter 2022 Drop One

This season, adidas Originals returns with the next installment of its “Always Original” initiative. First assembled in 2021 to pay homage to the multifaceted identities of women and non-binary folks, the “Always Original Collective” takes centre stage again, as the brand with the Three Stripes turns its focus to representing allyship in originality with a new collection and campaign made to fit every story.

The drop one offering has been designed for everyone – no matter their size, shape, gender, or style. Celebrating all forms of originality each piece is available in an extended size run and boasts lace constructions that are as versatile as the moves of those the collection was designed for. Created to allow everyone to express their individuality, the garments on offer reimagine adidas’ sporting history for a new generation of changemakers while the footwear selection features updated takes on the Forum Low and the Astir W silhouettes.

This season, adidas Originals returns with the next installment of its “Always Original” initiative. First assembled in 2021 to pay homage to the multifaceted identities of women and non-binary folks, the “Always Original Collective” takes centre stage again, as the brand with the Three Stripes turns its focus to representing allyship in originality with a new collection and campaign made to fit every story.

The drop one offering has been designed for everyone – no matter their size, shape, gender, or style. Celebrating all forms of originality each piece is available in an extended size run and boasts lace constructions that are as versatile as the moves of those the collection was designed for. Created to allow everyone to express their individuality, the garments on offer reimagine adidas’ sporting history for a new generation of changemakers while the footwear selection features updated takes on the Forum Low and the Astir W silhouettes.

Launching alongside the main Fall/Winter 2022 drop one selection is an expressive capsule collection co-created directly with the “Always Original Collective”. Inspired by each member’s interpretation of two key words – Belonging and Community – the capsule offers a host of bold and dynamic graphic pieces.

The first seasonal drop is accompanied by the arrival of an undeniably optimistic campaign centering on four members of the collective – Jari Jones, Amani, Naomi Otsu, and Lena Waithe – and inspired by the slogan: “They’ve been here for us. Now it’s our turn.”

The campaign visuals spotlight the shops and small businesses that helped to shape the lives of each dynamic changemaker: Yu & Me Book Store, Le’Jemalik Beauty Salon, Hibiscus Brew Coffee Shop, and Savant Studios. Putting the focus on those who have been there all along, the campaign seeks to demonstrate the power of allyship in communities around the world.

More information:
adidas adidas Originals clothing
Source:

adidas AG

(c) adidas AG
30.06.2022

adidas Originals and MRBAILEY announce their collaboration

Having first collaborated on the iconoclastic SST Ammonite shoe as part of the brand’s Catalyst for Change program in 2020, adidas Originals and MRBAILEY have come together once again to ignite the start of an ongoing partnership that will see the innovative designer reimagine the Trefoil’s futuristic OZWORLD family of silhouettes.

MRBAILEY is the founder of innovative footwear design studio CONCEPTKICKS. London-based but nomadic by nature, the progressive creator’s practice specializes in an approach to footwear innovation that is distinctly speculative in thinking and undeniably boundary pushing in execution.

Using the biological research that informed the SST Ammonite silhouette as its starting point and informed by the ethos “nature is our greatest luxury”, MR BAILEY’s collaborative partnership with adidas Originals will explore the innate systems of design within the marine habitat. Building on the inherent wonder and beauty of aquatic lifeforms through design techniques, the partnership promises to challenge the artificial distinction between man made production and the natural world.

Having first collaborated on the iconoclastic SST Ammonite shoe as part of the brand’s Catalyst for Change program in 2020, adidas Originals and MRBAILEY have come together once again to ignite the start of an ongoing partnership that will see the innovative designer reimagine the Trefoil’s futuristic OZWORLD family of silhouettes.

MRBAILEY is the founder of innovative footwear design studio CONCEPTKICKS. London-based but nomadic by nature, the progressive creator’s practice specializes in an approach to footwear innovation that is distinctly speculative in thinking and undeniably boundary pushing in execution.

Using the biological research that informed the SST Ammonite silhouette as its starting point and informed by the ethos “nature is our greatest luxury”, MR BAILEY’s collaborative partnership with adidas Originals will explore the innate systems of design within the marine habitat. Building on the inherent wonder and beauty of aquatic lifeforms through design techniques, the partnership promises to challenge the artificial distinction between man made production and the natural world.

Source:

adidas AG

(c) Bemberg™ by Asahi Kasei / C.L.A.S.S.
14.06.2022

Bemberg™ at Pitti Uomo 102 in partnership with MagnoLab

Bemberg™ is teaming up with MagnoLab, a network of Biella-based companies apt to carry out projects related to sustainability and circular economy, to create and display T-shirts that combine environmental responsibility and aesthetic research at the 102nd edition of Pitti Uomo.

Bemberg™ is used in shirts, cocktail dresses, dust coats, coordinates, outerwear and more by international brands operating in the fashion and luxury industries. To demonstrate its journey and evolution in contemporary style, Bemberg™ has collaborated with MagnoLab to develop a project that resulted in contemporary cut I-shirts presented both in sheer and blends with other certified fibers, including GOTS cottons and RWS wools, capable of enhancing both the hand of the final garment and the performance of the yarn.

Bemberg™ is teaming up with MagnoLab, a network of Biella-based companies apt to carry out projects related to sustainability and circular economy, to create and display T-shirts that combine environmental responsibility and aesthetic research at the 102nd edition of Pitti Uomo.

Bemberg™ is used in shirts, cocktail dresses, dust coats, coordinates, outerwear and more by international brands operating in the fashion and luxury industries. To demonstrate its journey and evolution in contemporary style, Bemberg™ has collaborated with MagnoLab to develop a project that resulted in contemporary cut I-shirts presented both in sheer and blends with other certified fibers, including GOTS cottons and RWS wools, capable of enhancing both the hand of the final garment and the performance of the yarn.

The project conceived for Pitti Uomo 102 stems from the spirit of Bemberg™ and fits perfectly into the philosophy of MagnoLab, whose mission is to carry out projects related to environmental responsibility through a joint and participatory approach of partners, and to create value by developing innovative products and processes with rapid testing cycles, according to a lean management model.

Source:

Bemberg™ by Asahi Kasei / C.L.A.S.S.

PREMIUM GROUP & JOOR present their first Hybrid Trade Fair Platform (c) Premium Exhibitions GmbH
09.06.2022

PREMIUM GROUP & JOOR present hybrid Trade Fair Platform

Premium Group and JOOR have renewed their partnership to power the SS23 PREMIUM and SEEK trade shows through JOOR’s digital platform, underpinning their belief in the power of a hybrid approach to wholesale.

From 7 - 9 July, buyers visiting the shows in Berlin will be able to learn more about and shop from exhibitors in a new hybrid way. Buyers can discover the full PREMIUM and SEEK portfolio of brands both in-person and online 24/7 by visiting JOOR Passport, JOOR's digital trade show destination.

Premium Group and JOOR have renewed their partnership to power the SS23 PREMIUM and SEEK trade shows through JOOR’s digital platform, underpinning their belief in the power of a hybrid approach to wholesale.

From 7 - 9 July, buyers visiting the shows in Berlin will be able to learn more about and shop from exhibitors in a new hybrid way. Buyers can discover the full PREMIUM and SEEK portfolio of brands both in-person and online 24/7 by visiting JOOR Passport, JOOR's digital trade show destination.

Premium Group unites its various show locations to one cosmos for SS23 at Messe Berlin. The PREMIUM and SEEK shows will be joined by two further components— The Ground is a D2C creative platform for brands and consumers to meet, connect, and collaborate through one-of-a-kind experiences, engaging content, and innovative products, while FASHIONTECH, features masterclasses and panel discussions from the fashion industry’s most brilliant minds. A calendar of content includes deep dives into strong, successful, and sustainable strategies. As part of the content offer, JOOR will facilitate a masterclass on ‘Digital Wholesale’ and a future-looking roundtable discussion with four leading fashion brands on the FASHIONTECH stage.

Throughout the duration of the show, in-person buyers and visitors will have the ability to shop via the Premium Group mobile app. By simply scanning a brand’s corresponding QR code, visitors will link to the brand’s custom profile on JOOR Passport and be able to shop collections directly on the platform. JOOR Passport will also extend the duration of the shows by up to three months, allowing brands to continue wholesale selling digitally outside the window of the physical show.

JOOR and Premium Group’s flexible hybrid format allows visitors and brands a seamless digital and physical introduction to each other and their collections, the opportunity to connect in an efficient, effective, and longer term way, and the convenience to shop the show 24 hours a day from anywhere in the world.

Brands participating include Drykorn, Closed, Bertoni of Denmark, Veja, Ecoalf, Wrangler and Absolut Cashmere.

Source:

Premium Exhibitions GmbH

08.06.2022

TEXAID enables Circularity Project R[ECO]LLECT

TEXAID with its Spanish subsidiary PERCENTIL enable Springfield to put its commitment to sustainability into action through implementing a circularity pilot project with the aim of giving a second life to second-hand garments. As part of the Tendam Group, who operates more than 2000 stores in 79 countries, Springfield partners with the TEXAID group, leading in the industry of collecting, sorting, reselling and recycling used garments, to launch the R[ECO]LLECT initiative.

Take-Back Program R[ECO]LLECT
With "the future is circular" as their call to action, the project is called R[ECO]LLECT and refers directly to the collection of all second-hand garments in good condition, to meet three clear sustainability objectives of Springfield: reduce the pressure on natural resources, reduce CO2 emissions and reduce the amount of textile waste.

R[ECO]LLECT was launched in May 2022 as a pilot project in 16 Springfield stores in Spain across different cities and provinces.

TEXAID with its Spanish subsidiary PERCENTIL enable Springfield to put its commitment to sustainability into action through implementing a circularity pilot project with the aim of giving a second life to second-hand garments. As part of the Tendam Group, who operates more than 2000 stores in 79 countries, Springfield partners with the TEXAID group, leading in the industry of collecting, sorting, reselling and recycling used garments, to launch the R[ECO]LLECT initiative.

Take-Back Program R[ECO]LLECT
With "the future is circular" as their call to action, the project is called R[ECO]LLECT and refers directly to the collection of all second-hand garments in good condition, to meet three clear sustainability objectives of Springfield: reduce the pressure on natural resources, reduce CO2 emissions and reduce the amount of textile waste.

R[ECO]LLECT was launched in May 2022 as a pilot project in 16 Springfield stores in Spain across different cities and provinces.

TEXAID’s Spanish subsidiary PERCENTIL is a strategic partner of Springfield in this step towards sustainability. The motto of PERCENTIL is that "there is nothing more sustainable than what you already have in your closet", and it is an intermediary between people who want to get rid of clothes and those who are looking to buy almost new clothes from brands recognized for their design and quality, but at a much lower price. In this way, textile overproduction is reduced, and the environmental impact is reduced. In addition, PERCENTIL receives the clothes, sorts them and takes care of giving them a second life.

More information:
Texaid Springfield circularity
Source:

Texaid

(c) Officina+39
20.04.2022

Officina39 presents Trustainable™ collection FW 23 at Kingpins

Chemistry plus creativity” is Officina39’s new tagline expressing the most important values at the core of the company’s approach, founded on a deep understanding of sustainability. Embracing the “plus” that used to feature as part of the Officina39 logo, it now takes the shape of a true formula of innovation that echoes throughout the renovated brand look that the company is introducing for the first time at Kingpins.

The latest addition to the Trustainable™ collection is Aqualess Fade, a technology that recreates the bleaching effect of chlorine on fabrics, a waterless special compound for the discoloration of denim on indigo/black garments which is reducing resource consumption and environmental impact. This innovation completes and integrates Aqualess Mission, a combination of technologies that allows garment laundry processes to reduce 75% of the water use.

Chemistry plus creativity” is Officina39’s new tagline expressing the most important values at the core of the company’s approach, founded on a deep understanding of sustainability. Embracing the “plus” that used to feature as part of the Officina39 logo, it now takes the shape of a true formula of innovation that echoes throughout the renovated brand look that the company is introducing for the first time at Kingpins.

The latest addition to the Trustainable™ collection is Aqualess Fade, a technology that recreates the bleaching effect of chlorine on fabrics, a waterless special compound for the discoloration of denim on indigo/black garments which is reducing resource consumption and environmental impact. This innovation completes and integrates Aqualess Mission, a combination of technologies that allows garment laundry processes to reduce 75% of the water use.

Traditional systems usually use about 52 liters of water for a pair of jeans, while Officina39’s cutting-edge technology employs only 12.5 liters without affecting the quality of the final product. Until now, the process included three eco-friendly technologies: Novascraper Indigo, a laser finishing technique that adds a natural, vintage look to denim garments; OZ-ONE Powder, an advanced product to give garments a bleached yet eco-friendly treatment, for a worn and distressed look; and Aqualess Aged, a waterless compound to give denim abrasion effects.

“In our field, the word “less” is to be found pretty much everywhere you look: less water, less energy, less impact and the list goes on. So I asked myself if we could work on implementing the word “plus” in this collection.” stated Stefano Parrotta, Officina39 Technical Manager. “And the answer, of course, was yes: we thought of all the ways in which the idea of more (plus) best represents what we do – more passion, more creativity, more collaboration, more inspiration, more Officina39. I think it is important to look for what the industry needs more of and the word “plus” perfectly embodies that!”

Source:

Officina+39

STOLL from the KARL MAYER Group launches its new "WONDERFUL" trend collection © KARL MAYER STOLL Textilmaschinenfabrik GmbH, photographer Rafael Krötz for ssawstudio.com
STOLL trend collection "WONDERFUL“
06.04.2022

"WONDERFUL" by STOLL

  • Flat knitting is one of the most versatile textile forming technologies. What is possible here is shown by STOLL's regular trend collections.
  • STOLL from the KARL MAYER Group launches its new "WONDERFUL" trend collection

The latest compilation of inspiring designer pieces is entitled "WONDERFUL". On display are wonderful products designed to make the viewer pause and marvel. "WONDERFUL" shows what it means to create wonderful knitted articles. In today's world, moments of true wonder seem rare, but with the right technology, creative visions become products that inspire and amaze. With STOLL's technological solutions, wonderful product ideas can be realized for everything that is important to us: our children, our home, our appearance and our well-being.

  • Flat knitting is one of the most versatile textile forming technologies. What is possible here is shown by STOLL's regular trend collections.
  • STOLL from the KARL MAYER Group launches its new "WONDERFUL" trend collection

The latest compilation of inspiring designer pieces is entitled "WONDERFUL". On display are wonderful products designed to make the viewer pause and marvel. "WONDERFUL" shows what it means to create wonderful knitted articles. In today's world, moments of true wonder seem rare, but with the right technology, creative visions become products that inspire and amaze. With STOLL's technological solutions, wonderful product ideas can be realized for everything that is important to us: our children, our home, our appearance and our well-being.

Accordingly, the new trend collection serves different areas of application: Extraordinary STOLL-knit and wear® products in the new gauge of E 10.2 and in established gauges, such as E 7.2, inspire the market for seamless articles. Extravagant combinations of intarsia, STOLL-weave-in® and STOLL-ikat plating® techniques create novel pattern possibilities, material usages and color impressions. The possibility of individualization is supported by selected products via STOLL-autocreate®.

The trend collection causes amazement, but also stands for responsibility and environmental awareness. One chapter presents a sustainable footwear fabric solution that was created in collaboration with renowned players in textile value creation.

"WONDERFUL" was launched in March 2022. The first presentations took place in front of customers in Italy and were a great success. "Our "WONDERFUL" designs were very well received. Some customers have adopted the new pattern options contained there directly into their current collection, and ordered the necessary technical kids to convert their machines," explains Jörg Hartmann, Head of Fashion & Technology at STOLL with satisfaction.

30.03.2022

ISKO™ signs Dutch Denim Deal

ISKO has signed the Dutch Denim Deal for circular denim. The Denim Deal, a public-private initiative, was launched by the Dutch government following the EU Green Deal and the Circular Action Plan and includes agreements to make the denim textile chain more circular. In the deal, more than 40 parties, such as Scotch & Soda, PVH and Soorty, are working together to improve post-consumer textiles in the denim industry and make fiber recycling the new norm. The signatories cover a wide range of manufacturing companies, brands and stores, collectors, sorters, cutters, and weavers.

The main objective is to collectively produce a total of 3 million jeans with (a minimum of 20%) post-consumer recycled cotton (PCR) by the end of 2023. In addition, all parties have agreed that they will work together towards the standard of at least 5% recycled textiles in all denim garments as quickly as possible. The Denim Deal is also an opportunity to set up a 'reverse supply chain' for recycled cotton and create a systemic change to close the denim cycle.

ISKO has signed the Dutch Denim Deal for circular denim. The Denim Deal, a public-private initiative, was launched by the Dutch government following the EU Green Deal and the Circular Action Plan and includes agreements to make the denim textile chain more circular. In the deal, more than 40 parties, such as Scotch & Soda, PVH and Soorty, are working together to improve post-consumer textiles in the denim industry and make fiber recycling the new norm. The signatories cover a wide range of manufacturing companies, brands and stores, collectors, sorters, cutters, and weavers.

The main objective is to collectively produce a total of 3 million jeans with (a minimum of 20%) post-consumer recycled cotton (PCR) by the end of 2023. In addition, all parties have agreed that they will work together towards the standard of at least 5% recycled textiles in all denim garments as quickly as possible. The Denim Deal is also an opportunity to set up a 'reverse supply chain' for recycled cotton and create a systemic change to close the denim cycle.

Although the denim industry still has a negative image due to its high carbon footprint, in recent years many good steps have been taken in the field of recycling. But these steps are on a small scale, limiting the overall impact.
"The Dutch Denim Deal fits perfectly into ISKO's circular strategy," says Marc Lensen, ISKO Head of Global Communication. "Our scale and knowledge of sustainable technological solutions will increase the overall impact and accelerate circularity in the denim chain.”

Source:

ISKO / Menabò Group

C.L.A.S.S. ICON 2021 Winner DUARTE Returns to ModaLisboa (c) DUARTE
Duarte outfits for FW 22/23 collection - Cream Teddy Coat
14.03.2022

C.L.A.S.S. ICON 2021 Winner DUARTE Returns to ModaLisboa

  • DUARTE  brings on the runway its SEASON 2 “Eco-Street Dance” collection

By mixing C.L.A.S.S. responsible materials, colorful prints, urban feels and artistic inspiration, the Portuguese streetwear brand creates a new style and a clear yet cool message for conscious fashion consumers.  The rewarded 2021 C.L.A.S.S. Icon Award Portuguese brand Duarte is ready to presents its Fall/Winter 2022/23 collection developed in collaboration with C.L.A.S.S. Eco Hub at ModaLisboa after a first presentation at Milan Fashion Week. From February 24th until 27th, Duarte’s creations have been featured as a special project at WSM (WHITE Sustainable Milano) platform space inside “Unveiling the fashion Backstage”, a docu-event focusing on an immersive journey into the amazing world of premium and smart supply chains that make innovative and responsible fashion wardrobes a reality.

  • DUARTE  brings on the runway its SEASON 2 “Eco-Street Dance” collection

By mixing C.L.A.S.S. responsible materials, colorful prints, urban feels and artistic inspiration, the Portuguese streetwear brand creates a new style and a clear yet cool message for conscious fashion consumers.  The rewarded 2021 C.L.A.S.S. Icon Award Portuguese brand Duarte is ready to presents its Fall/Winter 2022/23 collection developed in collaboration with C.L.A.S.S. Eco Hub at ModaLisboa after a first presentation at Milan Fashion Week. From February 24th until 27th, Duarte’s creations have been featured as a special project at WSM (WHITE Sustainable Milano) platform space inside “Unveiling the fashion Backstage”, a docu-event focusing on an immersive journey into the amazing world of premium and smart supply chains that make innovative and responsible fashion wardrobes a reality.

For its second collection Duarte still counts on C.L.A.S.S. support in sourcing materials and communication activities as part of the Icon Award yearly program. The streetwear designer Ana Duarte, with the help of the Milanese hub, is back with a renewed collection that counts 40 pieces continuing the concept and the story behind the previous World Keeper: the irresistible superhero Tadao - Ana Duarte’s dog – fighting against the environmental issues created by mankind and personified as Smog Man (air pollution), Fire Man (climate change), Deforestation Man (forests destruction) and Wave Man (water overconsumption). 

This time the inspiration is also Street Dance drawn directly from the city streets, with majorly unisex pieces (apart from some small specific details linked to sizes or ergonomics) and materials that both respect the planet and keep you warm. The prints drawn from ripped posters giving birth to a sort of new style that we can name “Eco-Street Dance”. The color palette explores the dark shades of grey, cream, blue and black, with artistic pops of color of a hopeful urban culture that tears apart posters from the past and turns them into a new brighter story. 

Talking about materials, the collection presents a selection of urban pieces for everyday superheroes, fighting against environmental issues - with a holistic approach to sustainability values thanks to the synergy with C.L.A.S.S. and its Back in the Loop area: a section dedicated to alternative and sustainable sourcing against the massive amount of materials and textiles produced that are not used and discarded by the fashion system. This is mostly powered by MAEBA International - and its ReLiveTex® fabrics - leader in selecting and repurposing premium Italian fabrics with exceptional 60 years of expertise in collecting high quality materials from leading brands and textile manufacturers, and the first company at an international level to be accredited for the UNI EN ISO 14021 certification which grants the traceability of the collected materials.

The linings complete the full sustainable picture, thanks to Bemberg™ by Asahi Kasei fabrics by Gianni Crespi Foderami. Bemberg™ is a new generation material made from the smart-tech transformation of cotton linter pre-consumer material, converted through a traceable and transparent closed loop process. Entirely made in Japan, it comes with Compostability and Ecotoxicity Certifications verified by Innovhub SSI, RCS, OEKOTEX® Standard 100 and the Eco Mark certifications. The factory is ISO 14001 certified, too. 

C.L.A.S.S. ICON 2021 winner DUARTE returns to Milan Fashion Week launching its SEASON 2 “Eco-Street Dance” collection as a special feature at White Sustainable Milano inside the “Unveiling the fashion backstage” event (c) DUARTE
DUARTE SEASON 2 “Eco-Street Dance”
09.03.2022

DUARTE returns to Milan Fashion Week

  • C.L.A.S.S. ICON 2021 winner DUARTE returns to Milan Fashion Week launching its SEASON 2 “Eco-Street Dance” collection as a special feature at White Sustainable Milano inside the “Unveiling the fashion backstage” event

By mixing C.L.A.S.S. responsible materials, colorful prints, urban feels and artistic inspiration, the Portuguese streetwear brand creates a new style and a clear yet cool message for conscious fashion consumers
The rewarded 2021 C.L.A.S.S. Icon Award Portuguese brand Duarte is ready to presents its Fall/Winter 2022/23 collection developed in collaboration with C.L.A.S.S. Eco Hub during Milan Fashion Week. With the support of WHITE, Duarte’s creations will be featured as a special project at WSM (WHITE Sustainable Milano) platform space inside “Unveiling the fashion Backstage”, a docu-event focusing on an immersive journey into the amazing world of premium and smart supply chains that make innovative and responsible fashion wardrobes a reality.

  • C.L.A.S.S. ICON 2021 winner DUARTE returns to Milan Fashion Week launching its SEASON 2 “Eco-Street Dance” collection as a special feature at White Sustainable Milano inside the “Unveiling the fashion backstage” event

By mixing C.L.A.S.S. responsible materials, colorful prints, urban feels and artistic inspiration, the Portuguese streetwear brand creates a new style and a clear yet cool message for conscious fashion consumers
The rewarded 2021 C.L.A.S.S. Icon Award Portuguese brand Duarte is ready to presents its Fall/Winter 2022/23 collection developed in collaboration with C.L.A.S.S. Eco Hub during Milan Fashion Week. With the support of WHITE, Duarte’s creations will be featured as a special project at WSM (WHITE Sustainable Milano) platform space inside “Unveiling the fashion Backstage”, a docu-event focusing on an immersive journey into the amazing world of premium and smart supply chains that make innovative and responsible fashion wardrobes a reality.

For its second collection Duarte still counts on C.L.A.S.S. support in sourcing materials and communication activities as part of the Icon Award yearly program. The streetwear designer Ana Duarte, with the help of the Milanese hub, is back with a renewed collection that counts 40 pieces continuing the concept and the story behind the previous World Keeper: the irresistible superhero Tadao - Ana Duarte’s dog – fighting against the environmental issues created by mankind and personified as Smog Man (air pollution), Fire Man (climate change), Deforestation Man (forests destruction) and Wave Man (water overconsumption).

This time the inspiration is also Street Dance drawn directly from the city streets, with majorly unisex pieces (apart from some small specific details linked to sizes or ergonomics) and materials that both respect the planet and keep you warm. The prints drawn from ripped posters giving birth to a sort of new style that we can name “Eco-Street Dance”. The color palette explores the dark shades of grey, cream, blue and black, with artistic pops of color of a hopeful urban culture that tears apart posters from the past and turns them into a new brighter story. 

The linings complete the full sustainable picture, thanks to Bemberg™ by Asahi Kasei fabrics by Gianni Crespi Foderami. Bemberg™ is a new generation material made from the smart-tech transformation of cotton linter pre-consumer material, converted through a traceable and transparent closed loop process. Entirely made in Japan, it comes with Compostability and Ecotoxicity Certifications verified by Innovhub-SSI, RCS, OEKO-TEX® Standard 100 and the Eco Mark certifications. The factory is ISO 14001 certified, too.

The collection will mark the return of Duarte’s cool and responsible style to Milan Fashion week and White Sustainable Milano. “We are proud to support Duarte as her style, her creations, visual communication and message are so beautiful, innovative and responsible. On top of that, her message to the consumer is so clear and easy for everybody to understand. With Duarte it is very easy to make a “conscious choice” without any sacrifice, and completely in line with the C.L.A.S.S. manifesto” says Giusy Bettoni, C.L.A.S.S. CEO & founder.

KARL MAYER: New perspectives through precise lace symmetry (c) KARL MAYER
Examples of Symm-Net designs
08.03.2022

KARL MAYER: New perspectives through precise lace symmetry

  • Symm-Net articles made using the new MJ 92/1 B impress with their perfectly symmetrical appearance

Lace is a delicate seducer. The more finely crafted its ground structure, the more effective its refined designs come across, and as such, the higher the overall quality. The innovative Symm-Net pieces, which can be produced on KARL MAYER’s new MJ 92/1 B, have a look that sets new standards.

  • Symm-Net articles made using the new MJ 92/1 B impress with their perfectly symmetrical appearance

Lace is a delicate seducer. The more finely crafted its ground structure, the more effective its refined designs come across, and as such, the higher the overall quality. The innovative Symm-Net pieces, which can be produced on KARL MAYER’s new MJ 92/1 B, have a look that sets new standards.

Lace offering maximum clarity and balance
Symm-Net lace is characterised by an extremely delicate design, offering absolute symmetry. This is thanks to the particular configuration of the MJ 92/1 B – the new multi-bar jacquard raschel machine features a split-design jacquard bar with separate threading, and can thus work using both equal and counter lapping. In addition, the newcomer has two ground guide bars at the back for counterlapped elastane. For Symm-Net’s ground structure, GB1 works a pillar notation whilst the jacquard bar works a counter-lapped inlay. The result is a net structure with absolutely symmetrical, clearly defined symmetry. To perfect the geometry, the two elastane bars with split threading – i.e. 1 in, 1 out – and counter-lapping patterning mirror the movement of the jacquard bar.

The lapping patterns thus look as follows:
• JB 91: 0 – 0 / 2 – 2 // and JB 92: 2 – 2 / 0 – 0 //
• GB 93: 0 – 0 / 1 – 1 // and GB 94: 1 – 1 / 0 – 0 //

The ground structure is not only more uniform, but also more stable than its counterparts manufactured with equal lapping. The advantages of Symm-Net are particularly visible when working finer mesh constructions. “When it comes to a delicate appearance, Leavers lace traditionally sets the standard; in particular, Endsor- Net is known for its delicate design. There is hardly any discernible difference with Symm-Net, which should open up new design perspectives, especially for the premium brands in Europe,” explains Jamie Heather, lace expert at KARL MAYER. Symm-Net offers a further advantage thanks to its simple pattern development. For example, the patterning process does not require any updates to the commonly used patterning software, SAPO and ProCad – only the machine database needs to be adapted.

High design flexibility
In addition to the Symm-Net variants, all existing patterns of the OJ 91/1 B, MJ 85/1 B and OJ 83/1 B can be implemented on the MJ 92/1 B in E 24 without restrictions; switching from the new counter lapping to the traditional JACQUARDTRONIC® LACE pattern is seamless. Jamie Heather is certain this flexibility will give customers a real competitive advantage.

All the prerequisites for a bestseller
The MJ 92/1 B has been successfully offered on the market since May 2021. The newcomer is available in gauge E 24, with a working width of 134". Despite its high design flexibility, it still offers first-class productivity. It can also reach speeds of up to 800 rpm when producing Symm-Net articles. To allow for diverse product design, 88 pattern guide bars and two elastane bars, arranged in 16 shogging lines, are available. Thanks to these features, the MJ 92/1 B mainly produces elastic galloon lace, but also all-over lace for stylish lingerie items.

Source:

KARL MAYER Verwaltungsgesellschaft mbH

(c) DUARTE / C.L.A.S.S.
22.02.2022

C.L.A.S.S.: DUARTE returns to Milan Fashion Week with its “Eco-Street Dance” collection

The 2021 C.L.A.S.S. Icon Award Portuguese brand Duarte is ready to presents its Fall/Winter 2022/23 collection developed in collaboration with C.L.A.S.S. Eco Hub during Milan Fashion Week. With the support of WHITE, Duarte’s creations will be featured as a special project at WSM (WHITE Sustainable Milano) platform space inside “Unveiling the fashion Backstage”, a docu-event focusing on an immersive journey into the amazing world of premium and smart supply chains that make innovative and responsible fashion wardrobes a reality.

For its second collection Duarte still counts on C.L.A.S.S. support in sourcing materials and communication activities as part of the Icon Award yearly program. The streetwear designer Ana Duarte, with the help of the Milanese hub, is back with a renewed collection that counts 40 pieces continuing the concept and the story behind the previous World Keeper: the irresistible superhero Tadao - Ana Duarte’s dog – fighting against the environmental issues created by mankind and personified as Smog Man (air pollution), Fire Man (climate change), Deforestation Man (forests destruction) and Wave Man (water overconsumption).

The 2021 C.L.A.S.S. Icon Award Portuguese brand Duarte is ready to presents its Fall/Winter 2022/23 collection developed in collaboration with C.L.A.S.S. Eco Hub during Milan Fashion Week. With the support of WHITE, Duarte’s creations will be featured as a special project at WSM (WHITE Sustainable Milano) platform space inside “Unveiling the fashion Backstage”, a docu-event focusing on an immersive journey into the amazing world of premium and smart supply chains that make innovative and responsible fashion wardrobes a reality.

For its second collection Duarte still counts on C.L.A.S.S. support in sourcing materials and communication activities as part of the Icon Award yearly program. The streetwear designer Ana Duarte, with the help of the Milanese hub, is back with a renewed collection that counts 40 pieces continuing the concept and the story behind the previous World Keeper: the irresistible superhero Tadao - Ana Duarte’s dog – fighting against the environmental issues created by mankind and personified as Smog Man (air pollution), Fire Man (climate change), Deforestation Man (forests destruction) and Wave Man (water overconsumption).

This time the inspiration is also Street Dance drawn directly from the city streets, with majorly unisex pieces (apart from some small specific details linked to sizes or ergonomics) and materials that both respect the planet and keep you warm. The prints drawn from ripped posters giving birth to a sort of new style named “Eco-Street Dance”.

The collection presents a selection of urban pieces for everyday superheroes, fighting against environmental issues - with a holistic approach to sustainability values thanks to the synergy with C.L.A.S.S. and its Back in the Loop area: a section dedicated to alternative and sustainable sourcing against the massive amount of materials and textiles produced that are not used and discarded by the fashion system. This is mostly powered by MAEBA International - and its ReLiveTex® fabrics - leader in selecting and repurposing premium Italian fabrics with exceptional 60 years of expertise in collecting high-quality materials from leading brands and textile manufacturers, and one of the first companies at an international level to be accredited for the UNI EN ISO 14021 certification which grants the traceability of the collected materials.

The linings complete the full sustainable picture, thanks to Bemberg™ by Asahi Kasei fabrics by Gianni Crespi Foderami. Bemberg™ is a new generation material made from the smart-tech transformation of cotton linter pre-consumer material, converted through a traceable and transparent closed loop process.

07.02.2022

Bemberg™ by Asahi Kasei is back at Première Vision

Bemberg™ is back at Première Vision to celebrate its 90th anniversary through its latest collections, premium partnerships with contemporary brands such as ECOALF and a brand new visual identity. The industry-leading textile fair will represent another pivotal occasion for Bemberg™ to showcase its latest claim “Crafted Elegance”, which perfectly embodies its values of preciousness, quality and refined aesthetic blended with innovation and responsible values.

Born in 2009, both the name and concept of ECOALF came after the birth of Javier Goyenche’s - founder and president - two sons: Alfredo and Alvaro. He wanted to create a truly sustainable fashion brand and believed the most sustainable action to take was to stop using natural resources in a careless way to ensure them to the next generation. Since then, Ecoalf’s mission has been to make a new generation of recycled products with the same quality and design as the best non-recycled.

Based on this design idea, the Mery dress and Patrica pants are part of Ecoalf’s FW21 collection and both made with 100% Bemberg ™ Cupro by Asahi Kasei.

Bemberg™ is back at Première Vision to celebrate its 90th anniversary through its latest collections, premium partnerships with contemporary brands such as ECOALF and a brand new visual identity. The industry-leading textile fair will represent another pivotal occasion for Bemberg™ to showcase its latest claim “Crafted Elegance”, which perfectly embodies its values of preciousness, quality and refined aesthetic blended with innovation and responsible values.

Born in 2009, both the name and concept of ECOALF came after the birth of Javier Goyenche’s - founder and president - two sons: Alfredo and Alvaro. He wanted to create a truly sustainable fashion brand and believed the most sustainable action to take was to stop using natural resources in a careless way to ensure them to the next generation. Since then, Ecoalf’s mission has been to make a new generation of recycled products with the same quality and design as the best non-recycled.

Based on this design idea, the Mery dress and Patrica pants are part of Ecoalf’s FW21 collection and both made with 100% Bemberg ™ Cupro by Asahi Kasei.

The Parisian exhibition completes the company’s celebrative two-chapter journey. The first half was presented during Pitti Uomo, where Bemberg™ showed archival suits crafted by the historic Sartoria Litrico and lined in Cupro. Behind them stood the new visual image of Bemberg™, focused on exceptional beauty, one-of-a-kind uniqueness and joyful comfort.

Source:

Bemberg™ by Asahi Kasei / C.L.A.S.S.

28.01.2022

Blue of a kind and Officina+39 introduce their sustainable collaboration

Two Italian companies committed to the transition to an ecological industry and presented the results of their collaboration at the Blue of a Kind shop in Milan. A union of intent that has led to a partnership initially born remotely, in the middle of the difficulties of recent years, finally set off through the live painting performance by Erik Varusio. The artist from Vicenza, well-known in the world of fashion and illustration, has customized a selection of Blue of a kind’s t-shirts using the sustainable Officina+39's Recycrom™ dyestuff.

Revolution of existing
Blue of a kind is meant to be not just a fashion company, rather a community built around an idea: to combine uncompromised style, contemporary fit and products with a valuable heritage, and a sustainable production process. The products are made exclusively from vintage products handcrafted with the use of scrap fabrics and surplus, thanks to a network of suppliers all over Europe, which makes it possible to find the best vintage garments and stock, ultimately becoming the raw material to lead a luxury revolution, chic yet sustainable.

Two Italian companies committed to the transition to an ecological industry and presented the results of their collaboration at the Blue of a Kind shop in Milan. A union of intent that has led to a partnership initially born remotely, in the middle of the difficulties of recent years, finally set off through the live painting performance by Erik Varusio. The artist from Vicenza, well-known in the world of fashion and illustration, has customized a selection of Blue of a kind’s t-shirts using the sustainable Officina+39's Recycrom™ dyestuff.

Revolution of existing
Blue of a kind is meant to be not just a fashion company, rather a community built around an idea: to combine uncompromised style, contemporary fit and products with a valuable heritage, and a sustainable production process. The products are made exclusively from vintage products handcrafted with the use of scrap fabrics and surplus, thanks to a network of suppliers all over Europe, which makes it possible to find the best vintage garments and stock, ultimately becoming the raw material to lead a luxury revolution, chic yet sustainable.

Fashion and sustainable chemicals
The mission of Blue of a kind perfectly matches with the technologies of Officina+39, a Biella-based company for which the word “waste” becomes synonymous with opportunity, a source for creating something new, encouraging circularity and reducing environmental impact. From this vision comes to be Recycrom™, a revolutionary and sustainable dyestuffs range, patented, which employs recycled used clothing, fibrous material, and textile scraps: its full range of pigment powders is obtained through a cutting-edge upcycling process that involves textile fibers from used clothing and manufacturing waste for dyeing and printing on cotton, wool, nylon or any cellulosic and natural fiber or blend.

Shared goals
Both companies firmly believe that the present and future of the fashion industry lies in circularity and upcycling without compromise. The sector has been hit hard in recent years by the pandemic and the difficulty in finding raw materials, but opportunities have been generated to think about new partnerships and initiatives, to focus on available resources and real needs, and to invest in sustainable technologies for change.
Being part of this change is the goal shared by Blue of a kind and Officina+39, starting with concrete contributions and more transparent, sustainable, durable and quality products.

Source:

Officina+39 / Menabò Group

(c) Sitip
21.01.2022

Sitip presents COSMOPOLITAN Fashion-tech fabrics at Milano Unica

Sistema Moda Italia confirms its Innovation Area for the 34th edition of Milano Unica, an area which responds to the growing demand for innovation in products, processes and services able to give specific performances or made with innovative and sustainable systems. And right here we find Sitip’s technical fabrics for clothing, with the COSMOPOLITAN Fashion-tech fabrics collection, modern and comfortable, dedicated to contemporary urbanwear/sportswear style and which perfectly meets the new needs required by the market and by the final consumer: performance and design.

COSMOPOLITAN Fashion-tech is declined into urbanwear through the sartorial technical fabrics that the company has defined Techno Sartorial: a tailoring that combines flawless cuts with exceptional fabric performance.

Sistema Moda Italia confirms its Innovation Area for the 34th edition of Milano Unica, an area which responds to the growing demand for innovation in products, processes and services able to give specific performances or made with innovative and sustainable systems. And right here we find Sitip’s technical fabrics for clothing, with the COSMOPOLITAN Fashion-tech fabrics collection, modern and comfortable, dedicated to contemporary urbanwear/sportswear style and which perfectly meets the new needs required by the market and by the final consumer: performance and design.

COSMOPOLITAN Fashion-tech is declined into urbanwear through the sartorial technical fabrics that the company has defined Techno Sartorial: a tailoring that combines flawless cuts with exceptional fabric performance.

For the production of contemporary urbanwear, thought for the city, Sitip showcases the man’s suit made of jacket+trousers in warp-knit Cosmopolitan Citylife fabric: bi-stretch nylon with UV protection (UPF 50+), quick drying, easy care and skin comfort. Highly performing, breathable, comfortable, insulating and with an exceptional fit: incredible elegance and comfort that enhance the contemporary urbanwear style.

For women, Sitip presents COSMOPOLITAN Fashiontech fabrics dedicated to athleisure, with leggings made - for the summer version - in Cosmopolitan London, a bi-stretch circular knitted fabric, no seethrough, breathable, comfortable on the skin with UV protection (UPF 50+), with easy care and perfect shape retention, and - for the winter version - in Cosmopolitan Paris GZ, a circular knitted fabric raised on the reverse side, with the same properties as the previous one and thermoregulation characteristics.

The Instinct fabric is available in the recycled and raised version NATIVE INSTINCT GZ: a GRS certified thermal fabric made with pre-consumer recycled yarns, bi-stretch, breathable, resistant to pilling, easy care and high comfort, ideal for sporty knitwear and urbanwear part of the NATIVE SUSTAINABLE TEXTILES family, the Sitip fabric collection produced with GRS certified recycled yarns and low environmental impact chemicals with a lower consumption of natural resources , able to respect the environmental and social criteria extended to all the stages of the production chain, including the traceability of raw materials. Sitip also operates in line with international certifications such as OEKO-TEX®, BLUESIGN®, GRS and adheres to the ZDHC gateway, adding to these an ISO 14001 environmental management system, which certifies the company’s commitment to reducing pollution risks.

Source:

Sitip / Valeria Rastrelli

02.11.2021

Penn Textile Solutions setzt auf Prozesskontrolle von Mahlo

Penn Textile Solutions GmbH is one of the world's leading manufacturers of elastic fabrics for under-wear, corsetry, sportswear and swimwear, as well as highly functional textiles for technical applications. The fully integrated company with its own warping, circular knitting, warp knitting, dyeing and finishing facilities currently employs around 150 people.

Penn Textile Solutions GmbH is one of the world's leading manufacturers of elastic fabrics for under-wear, corsetry, sportswear and swimwear, as well as highly functional textiles for technical applications. The fully integrated company with its own warping, circular knitting, warp knitting, dyeing and finishing facilities currently employs around 150 people.

Penn has long relied on Mahlo
Penn has relied on the cooperation with Mahlo for years. The manufacturer of measuring, control and automation systems for web-shaped goods has decades of experience in the field of process control. Until the summer of 2020, the textile manufacturer had been using a basis weight measurement system in the stenter frame outlet with beta radiation and manual control. "When the krypton preparations had passed their half-life, we had to make a decision: Exchange or replace the system right away", says operations manager Franz Schütte. They sat down with Mahlo representatives and looked for the best solution. Since the systems had already reached a high operating age and the measurement was limited to the basis weight, a new concept was decided upon. "Mahlo made us the best price-performance offer." The new system should be even more efficient and easier to operate for the special makes..

The compression zones of the functional fabric create corresponding distortions within the textile surface in its raw state, which have to be smoothed out in the fixing process. This work is now taken over by a process control system. The Mahlo Famacont PMC-15 with two measuring points automatically controls the leading of the stenter frame by continuously and contactlessly determining the mesh density. In addition, the Patcontrol PCS-20 process control system ensures that the dimensions of the different zones are recorded and also automatically controlled. "The previous beta-radiation facility was not able to collect this kind of data," explains the Penn operations manager. Another important aspect for the textile manufacturer: the complete and costly radiation protection is no longer necessary with the new systems.

Despite very good experience with Mahlo in the past, every change naturally involves a risk. Penn did not have to rely on theoretical considerations, however, but carried out tests in advance with appropriate sample material in the Mahlo test laboratory. The results convinced the decision-makers.

Source:

Mahlo GmbH + Co. KG

With the "SmartTex" shirt, astronauts can wear the necessary sensors comfortably on their bodies. © DLR
SmartTex Shirt
27.10.2021

Research for cosmic missions: SmartTex provides data on vital functions

It looks like a normal shirt, but it has it all: The new SmartTex shirt uses integrated sensors to transfer physiological data from astronauts to Earth via a wireless communication network. In this way, the effects of the space environment on the human cardiovascular system will be evaluated and documented, especially with regard to long-term manned space missions. Developed by the German Aerospace Center (DLR) in cooperation with DSI Aerospace Technology, the Medical Faculty of Bielefeld University and textile research partner Hohenstein, SmartTex will be tested for the first time as part of the Wireless Compose-2 (WICO2) project by German ESA astronaut Dr. Matthias Maurer, who will leave for his ‘Cosmic Kiss’ mission on the International Space Station (ISS) for six months on October 30, 2021.

It looks like a normal shirt, but it has it all: The new SmartTex shirt uses integrated sensors to transfer physiological data from astronauts to Earth via a wireless communication network. In this way, the effects of the space environment on the human cardiovascular system will be evaluated and documented, especially with regard to long-term manned space missions. Developed by the German Aerospace Center (DLR) in cooperation with DSI Aerospace Technology, the Medical Faculty of Bielefeld University and textile research partner Hohenstein, SmartTex will be tested for the first time as part of the Wireless Compose-2 (WICO2) project by German ESA astronaut Dr. Matthias Maurer, who will leave for his ‘Cosmic Kiss’ mission on the International Space Station (ISS) for six months on October 30, 2021.

"We were already able to gain valuable insights into the interaction of the body, clothing and climate under microgravity conditions during the previous projects Spacetex (2014) and Spacetex2 (2018)," explains Hohenstein Senior Scientific Expert Dr. Jan Beringer. The insights provided at the time by the mission of ESA astronaut Dr. Alexander Gerst have now been directly incorporated into the development of the new SmartTex shirt at Hohenstein. "Matthias Maurer can wear his tailor-made shirt comfortably on his body during his everyday work on the International Space Station. For this, we used his body measurements as the basis for our cut development and the production of the shirt. We integrated the necessary sensors as well as data processing and communication modules into the shirt's cut in such a way that they interfere as little as possible and are always positioned in the right place, regardless of the wearing situation. This is the prerequisite for reliably measuring the relevant physiological data." The SmartTex shirt is intended to provide a continuous picture of the vital functions of astronauts. This will be particularly relevant for future long-term manned space missions to the Moon and Mars.

For example, during the BEAT experiment (Ballistocardiography for Extraterrestrial Applications and long-Term missions), Matthias Maurer will be the first astronaut to wear a T-shirt equipped with sensors that measure his ballistocardiographic data such as pulse and relative blood pressure. For this purpose, the sensors were calibrated in the :envihab research facility at the DLR Institute of Aerospace Medicine in Cologne. Details on the contraction rate and opening and closing times of the heart valves, which are normally only accessible via sonography or computer tomography, can also be read from the data material. The goal is to study the effects of the space environment on the human cardiovascular system. To be able to analyse these effects realistically, Matthias Maurer's ballistocardiographic data will be recorded before, during and after his stay on the ISS. For the future, a technology transfer of the SmartTex shirt for application in the field of fitness or even in telemedicine is conceivable.

Wireless Compose-2 (WICO2)
The project was planned and prepared by the German Aerospace Center (DLR) and its cooperation partners DSI Aerospace Technology, Hohenstein and the University of Bielefeld. The wireless communication network reads sensor data and can determine the position of people and objects in space by propagation times of radio pulses. It is also available as a platform for several experiments on the ISS. The determined data is temporarily stored within the network and read out at regular intervals by the astronauts. These data packets are then transferred to Earth via the ISS link and analysed by the research teams. It can generate its own energy from artificial light sources via solar cells.

 

 

ESA astronaut Dr. Matthias Maurer in summer 2021 during preliminary talks on the Cosmic Kiss mission in DLR's :envihab in Cologne. © DLR


Sensors measure physiological data during a test run on Earth. © DLR


With the "SmartTex" shirt, astronauts can wear the necessary sensors comfortably on their bodies. © DLR

Dr. Jan Beringer, Hohenstein Senior Scientific Expert. © Hohenstein

24.09.2021

50 companies have joined ChemSec’s PFAS Movement

More and more brands are actively speaking up against the use of PFAS chemicals in products and supply chains. ChemSec’s corporate initiative the PFAS Movement was started in 2020, with the aim of creating a network of companies that would like to see PFAS chemicals regulated more efficiently. As of September 2021, 50 companies have joined the movement.

PFAS, short for per- and polyfluoroalkyl substances, is a chemical family consisting of almost 5,000 industrially produced chemicals. In manufacturing, PFAS are favored for their durability and well-functioning properties. They provide features such as non-stick, water repellency and anti-grease to many types of everyday products, including cosmetics, food packaging, frying pans and clothes, just to name a few.

Lately, more and more reports have been suggesting that PFAS are a serious problem. Human epidemiological studies have found associations between PFAS exposure and a number of health disorders.

More and more brands are actively speaking up against the use of PFAS chemicals in products and supply chains. ChemSec’s corporate initiative the PFAS Movement was started in 2020, with the aim of creating a network of companies that would like to see PFAS chemicals regulated more efficiently. As of September 2021, 50 companies have joined the movement.

PFAS, short for per- and polyfluoroalkyl substances, is a chemical family consisting of almost 5,000 industrially produced chemicals. In manufacturing, PFAS are favored for their durability and well-functioning properties. They provide features such as non-stick, water repellency and anti-grease to many types of everyday products, including cosmetics, food packaging, frying pans and clothes, just to name a few.

Lately, more and more reports have been suggesting that PFAS are a serious problem. Human epidemiological studies have found associations between PFAS exposure and a number of health disorders.

One of the biggest challenges connected to PFAS is that, with very few exceptions, they are perfectly legal to use. This means that the brands and retailers who want to stop them from being used as ingredients in their products have very limited ways of communicating this in the global supply chain. As long as there is not a restriction in place, suppliers will continue to use these very effective chemicals in manufacturing. That’s why companies act together with a unified voice, like in the case of ChemSec’s PFAS Movement.

Source:

ChemSec

Iluna Group brings to Milano Unica a new generation of responsible quality (c) ILUNA Group
06.07.2021

Iluna Group brings to Milano Unica a new generation of responsible quality

Iluna Group comes back to Milano Unica with a great and important goal: to relaunch the qualities and dimensions of sustainability by going beyond the ingredient.

Iluna’s new path, which was born in a moment when the market seems to speak about “fragility”, begins with the investment in the renewal of machines, which allow it to fly ever higher in terms of high-tech developments, quality, definition, effects of yarns and patterns. The journey into the new dimension of responsible quality continues with ad hoc developments in the field of GRS (Global Recycled Standard) certified recycled yarns, aimed at unprecedented effects both in look, in performance and in the hands of fabrics. Including cord yarn, shiny threads and an expansion of the range of GRS yarns, previously available only opaque. The cord yarn is a precious yarn with a ROICA™ EF premium stretch yarn core, GRS certified and developed with 50% of pre-consumer waste materials content - double, covered with an equally recycled shiny thread; the bright and translucent is instead to add brilliant effects so far not possible with a GRS yarn.

Iluna Group comes back to Milano Unica with a great and important goal: to relaunch the qualities and dimensions of sustainability by going beyond the ingredient.

Iluna’s new path, which was born in a moment when the market seems to speak about “fragility”, begins with the investment in the renewal of machines, which allow it to fly ever higher in terms of high-tech developments, quality, definition, effects of yarns and patterns. The journey into the new dimension of responsible quality continues with ad hoc developments in the field of GRS (Global Recycled Standard) certified recycled yarns, aimed at unprecedented effects both in look, in performance and in the hands of fabrics. Including cord yarn, shiny threads and an expansion of the range of GRS yarns, previously available only opaque. The cord yarn is a precious yarn with a ROICA™ EF premium stretch yarn core, GRS certified and developed with 50% of pre-consumer waste materials content - double, covered with an equally recycled shiny thread; the bright and translucent is instead to add brilliant effects so far not possible with a GRS yarn.

The printing processes are also born from this constant search for innovation towards new materials and new techniques, becoming more and more sustainable: Global Recycle Standard (GRS)-certified sublimation printing and register printing carrying Global Organic Textile Standard (GOTS) certification. This one overlap exactly on the design and color the details, reaching where the dye cannot reach.

Diversification has become essential in today’s competitive market and the fragility of the moments experienced in 2020 was the stimulus to return to being here again, to return to action. Flexibility is the watchword today, along with research. And Iluna has managed to go further: starting from the ingredients at the base of the materials, last year launched a collection with natural dyes made with GOTS certified plant-based dyes, up to proposing magnificent prints with extraordinary effects for this edition of the Milanese fair.

The three dimensions of sustainability, design and innovation are thus finally linked thanks to valuable partnerships with expert and excellent reference companies that have allowed these new developments and these unique results thanks to advanced technologies designed specifically for Iluna, which is today the only company to offer ingredients, natural colors and prints, all three strictly certified.

DENIMAZING: a new denim world (c) DENIMAZING
New Denim World
14.04.2021

DENIMAZING: a new denim world

  • The new platform created for b2b / b2c online sales entirely dedicated to the business of denim.

The year 2020 witnessed an acceleration in the importance of online sales. It is now clear to anyone involved the business of sales that e-commerce represents the future.

That’s when the creative idea by Laura Pianazza, founder of DENIMAZING (combination of DENIM and AMAZING), was launched on the platform powered by VELVET.  Its prime objective is to help small and medium sized companies to increase their online sales, focusing on the development of marketing strategies in an omnichannel environment thanks to an intelligent balance between technology and professional experience.

  • The new platform created for b2b / b2c online sales entirely dedicated to the business of denim.

The year 2020 witnessed an acceleration in the importance of online sales. It is now clear to anyone involved the business of sales that e-commerce represents the future.

That’s when the creative idea by Laura Pianazza, founder of DENIMAZING (combination of DENIM and AMAZING), was launched on the platform powered by VELVET.  Its prime objective is to help small and medium sized companies to increase their online sales, focusing on the development of marketing strategies in an omnichannel environment thanks to an intelligent balance between technology and professional experience.

Laura Pianazza derives her professional experience from the editorial sector, where she was active for many years on a European level for a trade magazine specialized in the denim business. Thanks to this background, she was able to develop a strong network of contacts with entrepreneurs, top management and marketing agencies. Her constant interaction with customers shed light on the digital challenges present in most Italian companies: firstly, the fragmentation of services offered online and, secondly, the lack of integration between technology and marketing strategies. The latter is the one most often neglected by firms and Laura recognized many risked not being well prepared for this transformational shift in business by investing little time and at a slow pace.

The DENIMAZING project works side by side with denim fabric manufacturing companies (b2b), finished product brands and distribution companies (b2c), all with the same common denominator: denim. A unique service assisting raw materials manufacturers in finding market niches in companies that create product, who in their own right would like their brand to be seen and sold to a growing customer base. In the b2b landscape, companies can sell their own fabrics by the meter thanks to their own 3D presentation and customers can virtually visit their showrooms. Similarly, brands will have the same possibility to sell their creations as on a real e-commerce site, thanks to virtual tours in their showroom and specific areas for sales and/or chatting/videocalls with end-customers. Instead, for companies providing supply chain services (coloring, washing, etc.), individual virtual rooms will be made available inside the marketplace, in order to speak directly with sales managers from brands and the fabric companies.

The business side is just one aspect of this project. Thanks to its partnership with the marketing and online sales agency VELVET, DENIMAZING grows based upon a series of key tasks during different phases, namely: platform construction, marketing and advertising, both traditional and via web and social medias.

Not only has Laura has added a series of high-level technology/web master courses to her experience, but DENIMAZING also brings together a team of qualified professionals having a longtime experience in different fields of the denim business: sales, entrepreneurs, web design and marketing, while the end-customer will be in direct contact with the headquarters for assistance, customer care and updates.

Source:


EFFE-BI SRL
PR MEDIA AGENCY