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HEREWEAR is winner of the Cellulose Fibre Innovation of the Year Photo: DITF
The Flexidress in its various forms
22.03.2024

HEREWEAR is winner of the Cellulose Fibre Innovation of the Year

At the "International Conference on Cellulose Fibers 2024" in Cologne, Germany, the Nova Institute for Ecology and Innovation awarded first place in the Innovation Prize to the project partners of the EU-funded HEREWEAR project. They presented a dress made of cellulose fibers, which is entirely made of straw pulp.

HEREWEAR is an EU-wide research project that brings together partners from research and industry. They are working to establish a European circular economy for locally produced textiles and clothing made from bio-based raw materials.
The HEREWEAR consortium consists of small and medium-sized enterprises and research institutions. HEREWEAR covers all the necessary expertise and infrastructure from academic and applied research and industry from nine EU countries.

The HEREWEAR approach includes technical and ecological innovations in the production of fibers, yarns, fabrics, knitwear and garments, as well as the use of regional value chains and the circular development of fashion items.

At the "International Conference on Cellulose Fibers 2024" in Cologne, Germany, the Nova Institute for Ecology and Innovation awarded first place in the Innovation Prize to the project partners of the EU-funded HEREWEAR project. They presented a dress made of cellulose fibers, which is entirely made of straw pulp.

HEREWEAR is an EU-wide research project that brings together partners from research and industry. They are working to establish a European circular economy for locally produced textiles and clothing made from bio-based raw materials.
The HEREWEAR consortium consists of small and medium-sized enterprises and research institutions. HEREWEAR covers all the necessary expertise and infrastructure from academic and applied research and industry from nine EU countries.

The HEREWEAR approach includes technical and ecological innovations in the production of fibers, yarns, fabrics, knitwear and garments, as well as the use of regional value chains and the circular development of fashion items.

New technologies for wet and melt spinning of cellulose and bio-based polyesters, e.g. PLA, from which yarns and fabrics are produced, form the technical basis. Coating and dyeing processes have been developed and tested as part of the project. In addition to reducing the carbon footprint of the product, another environmental goal is to reduce the release of microfibers throughout the textile manufacturing process and life cycle.

Improving the sustainability and recyclability of the developed garments is ensured by design for circularity and digitally networked production means. On-demand production is realized in so-called "microfactories", which are individualized and produce only for actual demand. This production method can be achieved through regional, networked value chains and enables the traceability of materials and manufacturing processes.

The dress presented at the award ceremony is an example of the cooperation and the different qualifications of the project partners: TNO (Netherlands Organization for Applied Scientific Research) provided sustainably produced pulp. The HighPerCell fibers were produced in DITF's spinning facilities. At the same time, designers from the fashion label Vretena created the design for the flexible, two-piece dress, which can be knitted without cutting waste. DITF textile experts worked with the designers to develop the knitting pattern. DITF textile engineers and technicians produced the knitted fabric and assembled the dress at the institutes’ technical center. DITF computer scientists and engineers created the "value chain" and "digital twins" for digital traceability of the production processes.

The innovation prize was awarded to the HEREWEAR consortiu for their joint achievement. Representatives of DITF Denkendorf and Vretena accepted the award on behalf of the EU project partners.

Source:

Deutsche Institute für Textil- und Faserforschung (DITF)

(c) GFA and PDS Ventures
13.03.2024

GFA and PDS Ventures: Funding programme for fashion innovation

Global Fashion Agenda (GFA) has collaborated with PDS Ventures to launch a new Trailblazer Programme. The new initiative seeks to identify early-stage innovators and support them on their journey to scale.

Global Fashion Agenda (GFA) has collaborated with PDS Ventures to launch a new Trailblazer Programme. The new initiative seeks to identify early-stage innovators and support them on their journey to scale.

As part of the Trailblazer Programme, PDS Ventures will award one innovator a significant investment of up to USD 200,000* to accelerate the company’s growth and positive impact in the fashion industry. The winner will also receive commercial and operational support from PDS Group’s Positive Materials - a textile company and strategic research partner supporting the development and acceleration of low impact textile innovation through collaboration between early-stage start-ups, supply chain partners and brands. Further scaling opportunities will be gained through access to PDS Limited’s extensive global supply chain.
 
GFA and PDS Ventures are presenting an open call for solution providers addressing different challenges across the fashion value chain to apply for the programme. Applicants will be reviewed and shortlisted by an esteemed Jury including representatives from GFA, PDS Ventures, Massachusetts Institute of Technology (MIT), Ralph Lauren Corporation, Fashion For Good and H&M Group. Eight shortlisted innovations will be enrolled in a group of Trailblazers, receiving feedback and investment pitch training from industry experts and PDS representatives.     
 
Each shortlisted innovator will then pitch for a potential investment, with the winning Trailblazer being revealed at GFA’s Global Fashion Summit: Copenhagen Edition 2024 - an international forum for sustainability in fashion, on 22-23 May at the Copenhagen Concert Hall. All shortlisted Trailblazers will also have the opportunity to showcase their businesses within an exhibit at the Summit to connect with other key industry stakeholders and potential investors.
 
The Trailblazer Programme corresponds with the theme of the upcoming Global Fashion Summit - ‘Unlocking The Next Level’. Inspired by a significant milestone, 2024 marks 15 years since the inaugural Global Fashion Summit was hosted in 2009. This pivotal anniversary offers a special moment to not only take stock of the evolution of the sector and the progress made so far, but, most importantly, look ahead at what actions must urgently be implemented in the near term, and the gaps that must be filled to accelerate industry transformation.

Source:

Global Fashion Agenda

Photo Formidable Media / Green Theme Technologies
14.12.2023

YKK and GTT Win ISPO Award

The ISPO Textrends judges have selected YKK's DynaPel™ water-repellent zipper as the Best Product in the accessories category. The competition, held twice a year in conjunction with the ISPO trade show, recognizes the most innovative performance textiles, components, and apparel.

Designed to be compatible with garment recycling systems, the DynaPel™ zipper uses GTT’s EMPEL® technology instead of the standard PU film to achieve its water repellency. The lack of a PU film helps remove one of the barriers of textile-to-textile recycling of performance apparel by eliminating the urethane material, which presents challenges to garment recycling processes.

Conventional chemical and mechanical garment recycling systems cannot process the polyurethane film commonly used on water-repellent zippers, necessitating the removal of zippers from garments before recycling.  This additional processing step often deters recyclers from accepting garments with PU zippers, resulting in unnecessary waste.

The ISPO Textrends judges have selected YKK's DynaPel™ water-repellent zipper as the Best Product in the accessories category. The competition, held twice a year in conjunction with the ISPO trade show, recognizes the most innovative performance textiles, components, and apparel.

Designed to be compatible with garment recycling systems, the DynaPel™ zipper uses GTT’s EMPEL® technology instead of the standard PU film to achieve its water repellency. The lack of a PU film helps remove one of the barriers of textile-to-textile recycling of performance apparel by eliminating the urethane material, which presents challenges to garment recycling processes.

Conventional chemical and mechanical garment recycling systems cannot process the polyurethane film commonly used on water-repellent zippers, necessitating the removal of zippers from garments before recycling.  This additional processing step often deters recyclers from accepting garments with PU zippers, resulting in unnecessary waste.

EMPEL® technology uses advanced green chemistry devoid of PFAS and a specialized manufacturing process that allows the chemistry to penetrate the yarn and encapsulate it with a water-repellent layer through molecular cross-linking. The molecular cross-linking creates an extremely durable layer that is highly resistant to abrasion and invisible to the eye.

More information:
ISPO Textrends Award zipper PFAS
Source:

Formidable Media / Green Theme Technologies

Kelheim Fibres and Santoni win ITMF International Cooperation Award 2023 Foto: ITMF
From left to right: Mr. Ruizhi Sun, CNTAC President and former ITMF President; Patrick Silva Szatkowski, Santoni S.p.A., Betty Wu, Kelheim Fibres; Mr. Juan Parés, Textilsantanderina Spain, Jury Member and Vice President ITMF; Dr. Christian Schindler, ITMF Director General
10.11.2023

Kelheim Fibres and Santoni win ITMF International Cooperation Award 2023

Kelheim Fibres GmbH and the Italian textile machinery manufacturer, Santoni Spa, were honoured with the ITMF International Cooperation Award 2023 during the ITMF Annual Conference in Keqiao, China. This recognition by the International Textile Manufacturers Federation (ITMF) acknowledges outstanding achievements in international collaboration within the textile industry in alignment with the values of the 17 Sustainable Development Goals (SDGs) of the 2030 Agenda for Sustainable Development.

Together, Kelheim Fibres and Santoni have developed a sustainable period panty, built upon advanced machine technology and high-performance viscose fibres.

Santoni's specialized machinery enables a reduction in fabric waste, or even the potential for entirely waste-free production. Simultaneously, it enhances production efficiency, leading to cost savings. Kelheim Fibres' wood-based specialty fibres, such as the trilobal Galaxy® and the hollow Bramante fibre, replace synthetic materials in the absorbent core of the menstrual underwear. They offer excellent performance and reliable protection for the wearer.

Kelheim Fibres GmbH and the Italian textile machinery manufacturer, Santoni Spa, were honoured with the ITMF International Cooperation Award 2023 during the ITMF Annual Conference in Keqiao, China. This recognition by the International Textile Manufacturers Federation (ITMF) acknowledges outstanding achievements in international collaboration within the textile industry in alignment with the values of the 17 Sustainable Development Goals (SDGs) of the 2030 Agenda for Sustainable Development.

Together, Kelheim Fibres and Santoni have developed a sustainable period panty, built upon advanced machine technology and high-performance viscose fibres.

Santoni's specialized machinery enables a reduction in fabric waste, or even the potential for entirely waste-free production. Simultaneously, it enhances production efficiency, leading to cost savings. Kelheim Fibres' wood-based specialty fibres, such as the trilobal Galaxy® and the hollow Bramante fibre, replace synthetic materials in the absorbent core of the menstrual underwear. They offer excellent performance and reliable protection for the wearer.

03.11.2023

Hologenix named 2023 Inc. Power Partner

Hologenix® is an honoree on the second annual Power Partner Awards list by Inc. Business Media. Inc.’s 2023 Power Partner Awards feature B2B organizations across the globe that have proven track records supporting entrepreneurs and helping startups grow. There were 389 companies in all who achieved top marks from clients for being instrumental in their success and made the final list. Hologenix was recognized in the Health & Wellness category, which focuses on companies that provide health and wellness products or services. In order to achieve this status, customers provided written testimonials detailing their experience in working with Hologenix as a partner.

Hologenix® is an honoree on the second annual Power Partner Awards list by Inc. Business Media. Inc.’s 2023 Power Partner Awards feature B2B organizations across the globe that have proven track records supporting entrepreneurs and helping startups grow. There were 389 companies in all who achieved top marks from clients for being instrumental in their success and made the final list. Hologenix was recognized in the Health & Wellness category, which focuses on companies that provide health and wellness products or services. In order to achieve this status, customers provided written testimonials detailing their experience in working with Hologenix as a partner.

“Our business is set up to succeed when our partners succeed, so we are grateful that our partners have affirmed the superior level of support we aim to provide,” said Seth Casden, Hologenix CEO and Co-Founder. “CELLIANT offers something unique to world-class brands looking to deliver health and wellness benefits. Our proprietary technology offers a key textile differentiator for their products, from apparel, bedding and furnishings to medical-use fabrics, bandages and wraps, transportation seating and even saunas.”

More information:
Hologenix Celliant Bedding apparel
Source:

Hologenix, LLC

adidas re-imagines football jerseys as streetwear (c) adidas AG
adidas Manchester United LFSTLR Collection
14.09.2023

adidas re-imagines football jerseys as streetwear

adidas launches its new LFSTLR jersey collection, featuring the season 23/24 third jerseys of some its leading clubs, re-imagined as fashion-focused, lifestyle streetwear.

LFSTLR blurs the lines between football performance and streetwear culture, re-defining what it means to represent your club away from the terraces. The collection includes adaptations of the third jerseys of Arsenal, FC Bayern Munich, Juventus, Manchester United and Real Madrid, retaining the overall design blueprint of the authentic on-pitch and fan versions but with a focus on wearability and comfort over pure performance for the field of play.

Each jersey is made with an elevated base material, including heavier superior fabrics for additional comfort as well as featuring a more premium trim execution and detailing to truly ramp up the style factor. The application of a tonal adidas badge gives each jersey a clean, crisp look that gives the club crests additional prominence. Between 70-100% of the materials used in each jersey are from recycled or renewable sources.

adidas launches its new LFSTLR jersey collection, featuring the season 23/24 third jerseys of some its leading clubs, re-imagined as fashion-focused, lifestyle streetwear.

LFSTLR blurs the lines between football performance and streetwear culture, re-defining what it means to represent your club away from the terraces. The collection includes adaptations of the third jerseys of Arsenal, FC Bayern Munich, Juventus, Manchester United and Real Madrid, retaining the overall design blueprint of the authentic on-pitch and fan versions but with a focus on wearability and comfort over pure performance for the field of play.

Each jersey is made with an elevated base material, including heavier superior fabrics for additional comfort as well as featuring a more premium trim execution and detailing to truly ramp up the style factor. The application of a tonal adidas badge gives each jersey a clean, crisp look that gives the club crests additional prominence. Between 70-100% of the materials used in each jersey are from recycled or renewable sources.

adidas worked with each club to appoint a Creative Lead, tapping into the worlds of fashion and music, and ensuring the unique flair of each team came through with bespoke individuality:

  • Arsenal linked up with Grammy-award winning rapper, Pusha T
  • FC Bayern collaborated with Achraf, one of the hottest names in the German fashion and music industry
  • Juventus called upon Italian style with fashion photographer Giampaolo Sgura
  • Manchester United teamed up with Nigerian Afropop singer-songwriter, Adekunle Gold & Manchester’s The KTNA
  • Real Madrid worked with renowned Mexican rapper, Alemán 
More information:
adidas Sportswear Jersey
Source:

adidas AG

Charity Tennis Tournament hosted by the Alexander Zverev Foundation and WorldChanger BOGNER
13.07.2023

BOGNER: Charity Tennis Tournament hosted by the Alexander Zverev Foundation and WorldChanger

On June 26, 2023, the Alexander Zverev Foundation and WorldChanger founder Robert Laner hosted an exclusive charity tennis tournament at the Bio and Wellness Resort Stanglwirt in Tyrol, Austria.

Based on the motto "helping by playing", 24 top-class athletes and celebrities came together to play tennis doubles for a good cause. Participants in this special event included Olympic champion and two-time ATP world champion Alexander Zverev, actress and presenter Palina Rojinski, influencer & entrepreneur Pamela Reif, soccer world referee Dr. Felix Brych, ski legend Maria Höfl-Riesch, actor Herbert Knaup, rapper Kool Savas, ski jumper Gregor Schlierenzauer, actor Hans Sigl, tennis legends Barbara Schett and Charly Steeb, soccer world champion Roman Weidenfeller, influencer Younes Zarou, and many more.

On June 26, 2023, the Alexander Zverev Foundation and WorldChanger founder Robert Laner hosted an exclusive charity tennis tournament at the Bio and Wellness Resort Stanglwirt in Tyrol, Austria.

Based on the motto "helping by playing", 24 top-class athletes and celebrities came together to play tennis doubles for a good cause. Participants in this special event included Olympic champion and two-time ATP world champion Alexander Zverev, actress and presenter Palina Rojinski, influencer & entrepreneur Pamela Reif, soccer world referee Dr. Felix Brych, ski legend Maria Höfl-Riesch, actor Herbert Knaup, rapper Kool Savas, ski jumper Gregor Schlierenzauer, actor Hans Sigl, tennis legends Barbara Schett and Charly Steeb, soccer world champion Roman Weidenfeller, influencer Younes Zarou, and many more.

BOGNER took part in this event and equipped the participants with suitable sports and tennis wear. The collected proceeds of more than 100,000 euros will benefit the Alexander Zverev Foundation, which supports children and young people affected by diabetes. The Alexander Zverev Foundation is helping to raise awareness and acceptance of diabetes within the public discourse, as Alexander Zverev himself is affected by the disease. To wrap up this unforgettable experience, the tennis tournament then evolved into an exclusive Red Carpet evening event. The invited guests met for the award ceremony and a closing speech by Alexander Zverev and Robert Laner on the topic of "Diabetes, the right mindset on the way to the world's best and positive change" at the mountain chalet Hüttlingmoos, directly below the Wilder Kaiser. The grand finale of the day in the mountains was then the outdoor party, again in Hüttlingmoos, with live music from the Fast Boys and star DJ Topic.

More information:
adidas Charity
Source:

BOGNER

(c) HUGO BOSS
14.06.2023

HeiQ launches new BOSS x HeiQ AeoniQ™ Polo Shirt

HeiQ announces the next launch of the previously ISPO-awarded BOSS x HeiQ AeoniQ™ polo shirt during the BOSS OPEN tennis tournament in Stuttgart.

The BOSS x HeiQ AeoniQ™ polo shirt is crafted from 87% HeiQ AeoniQ™, a cellulosic yarn derived from certified wood pulp with performance attributes rivaling polyester fabrics’. This seamless garment, manufactured in Europe and born from a collaboration between HUGO BOSS and Swiss innovator HeiQ, is as disruptive as its cellulosic fibers. The polo shirt is available for purchase in the BOSS OPEN pop-up store, as well as online.

The first BOSS x HeiQ AeoniQ™ polo shirt has just been acknowledged with the ISPO AWARD 2023, setting new standards in the field of more sustainable performance apparel.

HeiQ announces the next launch of the previously ISPO-awarded BOSS x HeiQ AeoniQ™ polo shirt during the BOSS OPEN tennis tournament in Stuttgart.

The BOSS x HeiQ AeoniQ™ polo shirt is crafted from 87% HeiQ AeoniQ™, a cellulosic yarn derived from certified wood pulp with performance attributes rivaling polyester fabrics’. This seamless garment, manufactured in Europe and born from a collaboration between HUGO BOSS and Swiss innovator HeiQ, is as disruptive as its cellulosic fibers. The polo shirt is available for purchase in the BOSS OPEN pop-up store, as well as online.

The first BOSS x HeiQ AeoniQ™ polo shirt has just been acknowledged with the ISPO AWARD 2023, setting new standards in the field of more sustainable performance apparel.

More information:
HeiQ Hugo Boss Shirt Ispo Award
Source:

HeiQ

(c) Freudenberg Performance Materials Holding GmbH
Judith Marquant from fashion school Esmod in Paris during the presentation of her winning design
17.05.2023

Freudenberg Performance Materials Apparel: Winners of "Fashioning Sustainability"

A total of 20 European fashion and design schools took part in the 2nd “Fashioning Sustainability” competition organized by Freudenberg Performance Materials together with Macpi and Bemberg™ by Asahi Kasei, two co-branding partners in the textile industry.

Freudenberg invited talented young designers to create and submit their ideas for sustainable clothing. The initiative aims to show that sustainability is a key factor in the fashion industry.

Two of the most innovative outfits from each school were selected for the final round and presented to an international jury at the “Bagni Misteriosi” event location in Milan in May. Fashion design experts and opinion leaders as well as journalists were invited to select the most sustainable designs in the categories of “Technology” and “Design”.

A total of 20 European fashion and design schools took part in the 2nd “Fashioning Sustainability” competition organized by Freudenberg Performance Materials together with Macpi and Bemberg™ by Asahi Kasei, two co-branding partners in the textile industry.

Freudenberg invited talented young designers to create and submit their ideas for sustainable clothing. The initiative aims to show that sustainability is a key factor in the fashion industry.

Two of the most innovative outfits from each school were selected for the final round and presented to an international jury at the “Bagni Misteriosi” event location in Milan in May. Fashion design experts and opinion leaders as well as journalists were invited to select the most sustainable designs in the categories of “Technology” and “Design”.

The winners
First place in the “Technology” category went to Judith Marquant while the second to Jagoda Sokolowska, both students of the fashion school Esmod in Paris. Ilaria De Martino, from the fashion institute Modartech, Italy, and Xiaodan Liao from Polimoda, Italy, were awarded first and second place in the “Design” category. The first-place winners received €2,000, while the second places won €1,000.

All participants benefited from the platform to network with leading players in the garment industry and learn more about concrete steps for embracing sustainability. Creating true sustainability in the fashion industry means reducing the material flow of clothing, addressing both sustainable production and consumption.

Members of the Jury:
Cristiano Zanetti, Sales Director Italy, Freudenberg Performance Materials
Maurizio Cazzin, Male Modeller, Maison Giorgio Armani
Riccardo Bullio, Apparel Industrial Division Director, Dolce & Gabbana
Caterina Cuoghi, Industrial Director, Area NYC
Simone Bigi, Style and Product Office Manager FAY line, Gruppo TOD’S
Roberto Cibin, Model and Pattern Development Manager, Caruso
Bruno Landi, Sales Director, Vitale Barberis Canonico
Luisella Allegretti, Pattern Designer Boss MW Business Specialist, Hugo Boss
Eugenio Balordi, Product Manager, Maison Margiela
Ettore Pellegrini, Sales and Marketing Manager, Asahi Kasei Fibers Italia

Source:

Freudenberg Performance Materials Holding GmbH

(c) PERFORMANCE DAYS / Design & Development GmbH Textile Consult
24.03.2023

Performance Days: New concept starting October 2023

From March 15-16, 2023, the spring edition of PERFORMANCE DAYS kicked off on the fairgrounds of Messe München. With around 2,685 visitors, the event organizers were particularly pleased with numbers up on the previous winter fair. High attendances were also evident at the Expert Talks on both days, which provided information on the latest color and fabric trends, news on developments in sustainability and new technologies from fiber manufacturers. The focal points of the show were marked by the PERFORMANCE FORUM, which showcased the fabric highlights for the spring/summer 2025 season as well as the two PERFORMANCE AWARD and ECO PERFORMANCE AWARD winners.

After the kick-off event in Munich in March, the industry now looks forward to the follow-up fairs in Portland from April 4-5, 2023 and in Shanghai, April 10-11, 2023.

From March 15-16, 2023, the spring edition of PERFORMANCE DAYS kicked off on the fairgrounds of Messe München. With around 2,685 visitors, the event organizers were particularly pleased with numbers up on the previous winter fair. High attendances were also evident at the Expert Talks on both days, which provided information on the latest color and fabric trends, news on developments in sustainability and new technologies from fiber manufacturers. The focal points of the show were marked by the PERFORMANCE FORUM, which showcased the fabric highlights for the spring/summer 2025 season as well as the two PERFORMANCE AWARD and ECO PERFORMANCE AWARD winners.

After the kick-off event in Munich in March, the industry now looks forward to the follow-up fairs in Portland from April 4-5, 2023 and in Shanghai, April 10-11, 2023.

New concept starting October 2023: Premiere for highlighted focus on footwear
As part of the upcoming PERFORMANCE DAYS, which will once again take place at the Messe München exhibition center on October 4-5, 2023, the event organizers will no longer focus explicitly on sustainable functional textiles and accessories, but will also focus on the footwear market.

To support the integration of the footwear market into the trade fair events in Munich, Portland, New York and Shanghai, the organizers have brought on board two industry specialists, Nina Conrad and Rucky Zambrano.

Nina Conrad has been active as a sustainability consultant in the textile and leather industry for many years, specializing in traceable and local supply chains. Her core business is the production of leather and leather goods derived from animals raised on certified organic farms. She is also a founding partner of the Sustainable Leather Foundation and co-founder of the Fibershed subsiduary DACH.

Rucky Zambrano is a industrial designer and expert. When he got to know Vibram in 1992, he shifted his career to footwear for reasons of passion. For 13 years now, Zambrana and Vibram have been a driving force in the footwear market and made the leap from performance to fashion, as witnessed with the Merrell Chameleon, the Prada Luna Rossa boat shoe sole or the latest Vibram FiveFingers models. He is currently responsible for footwear for the Finnish children’s outdoor brand Reima.

Source:

PERFORMANCE DAYS / Design & Development GmbH Textile Consult

(c) Hologenix
21.12.2022

Celliant® with Repreve® receives ISPO Textrends awards

Hologenix®, creators of CELLIANT®, is pleased to announce CELLIANT® with REPREVE® – introduced with global textile solutions provider UNIFI®, makers of REPREVE® – has been awarded a Selection in the Fibers & Insulation Category of ISPO Textrends Fall/Winter 2024/25.

Twice a year, ISPO recognizes innovative fibers, fabrics and components that are used to manufacture sports apparel. Both companies are excited that CELLIANT® with REPREVE®, whereby CELLIANT infrared (IR) technology is embedded into REPREVE, a brand of recycled fiber, has achieved the honor. CELLIANT® with REPREVE® is a performance fiber made from recycled materials that have been enhanced with IR technology to provide wellness benefits to the consumer.

CELLIANT is a natural blend of IR-generating bioceramic minerals, which, when embedded into textiles, allows them to convert body heat into infrared energy, returning it to the body and temporarily increasing local circulation and cellular oxygenation. This aids significantly in muscle recovery, increases endurance, and improves overall performance in healthy individuals, among other benefits.

Hologenix®, creators of CELLIANT®, is pleased to announce CELLIANT® with REPREVE® – introduced with global textile solutions provider UNIFI®, makers of REPREVE® – has been awarded a Selection in the Fibers & Insulation Category of ISPO Textrends Fall/Winter 2024/25.

Twice a year, ISPO recognizes innovative fibers, fabrics and components that are used to manufacture sports apparel. Both companies are excited that CELLIANT® with REPREVE®, whereby CELLIANT infrared (IR) technology is embedded into REPREVE, a brand of recycled fiber, has achieved the honor. CELLIANT® with REPREVE® is a performance fiber made from recycled materials that have been enhanced with IR technology to provide wellness benefits to the consumer.

CELLIANT is a natural blend of IR-generating bioceramic minerals, which, when embedded into textiles, allows them to convert body heat into infrared energy, returning it to the body and temporarily increasing local circulation and cellular oxygenation. This aids significantly in muscle recovery, increases endurance, and improves overall performance in healthy individuals, among other benefits.

REPREVE recycled performance fiber consists of high-quality fibers made from 100% recycled materials, including post-consumer plastic bottles and pre-consumer waste. It is also certified and traceable with UNIFI’s U TRUST® verification and FiberPrint™ technology, which provide assurance that the product comes from recycled materials. Compared to virgin fiber, REPREVE helps to offset the use of petroleum, conserving water and energy and emitting fewer greenhouse gasses.

This award marks the third year in a row that Hologenix has had its CELLIANT technology recognized in the Fall/Winter Textrends Awards. CELLIANT in pure white was a Top Ten Winner in last year’s awards. The prior year, CELLIANT Viscose was a Selection Winner as well.

Source:

Hologenix, LLC

(c) Gerome Defrance/ Neofashion, SDBI, European Fashion Award FASH 2022
Viola Schmidt (in der Mitte) bei der Verleihung des European Fashion Award FASH 2022 in Berlin
02.12.2022

Hochschule Reutlingen: European Fashion Award - FASH 2022 für Studentin Viola Schmidt

Viola Schmidt studiert im Bachelorstudiengang Fashion and Textile Design, Schwerpunkt Fashiondesign an der TEXOVERSUM Fakultät Textil der Hochschule Reutlingen. Mit ihrem Portfolio, bestehend aus den drei Kollektion „Bad/ bed story“, „Dreamers Circus“ sowie „Transparent Response“, konnte sie die Jury aus international Expert:innen in der Kategorie Studierende überzeugen und gewann 1.500 Euro sowie einer hochwertigen Nähmaschine dotierten ersten Preis. Die Verleihung des weltweit von der gemeinnützigen Stiftung der Bekleidungsindustrie (SDBI) ausgeschriebenen Preises fand im September erstmalig zusammen mit einer Modenschau während der Berliner Fashion Week und den Neo Fashion Graduate Days statt.

Der European Fashion Award FASH zählt zu den international bedeutendsten Förderpreisen für Modestudierende und gilt als Sprungbrett in die Modedesignszene. Für die Fakultät ist es bereits die zweite Auszeichnung im Rahmen des FASH Awards: 2018 überzeugte Annika Klaas, damals ebenfalls Studierende der Fakultät, die Jury.

Viola Schmidt studiert im Bachelorstudiengang Fashion and Textile Design, Schwerpunkt Fashiondesign an der TEXOVERSUM Fakultät Textil der Hochschule Reutlingen. Mit ihrem Portfolio, bestehend aus den drei Kollektion „Bad/ bed story“, „Dreamers Circus“ sowie „Transparent Response“, konnte sie die Jury aus international Expert:innen in der Kategorie Studierende überzeugen und gewann 1.500 Euro sowie einer hochwertigen Nähmaschine dotierten ersten Preis. Die Verleihung des weltweit von der gemeinnützigen Stiftung der Bekleidungsindustrie (SDBI) ausgeschriebenen Preises fand im September erstmalig zusammen mit einer Modenschau während der Berliner Fashion Week und den Neo Fashion Graduate Days statt.

Der European Fashion Award FASH zählt zu den international bedeutendsten Förderpreisen für Modestudierende und gilt als Sprungbrett in die Modedesignszene. Für die Fakultät ist es bereits die zweite Auszeichnung im Rahmen des FASH Awards: 2018 überzeugte Annika Klaas, damals ebenfalls Studierende der Fakultät, die Jury.

Das prämierte Portfolio von Viola Schmidt ist inspiriert vom Zusammenspiel von Kunst, Design, Technologie und Handwerk. „Mode ist für mich eine Form der Kunst, der kreative Prozess inspiriert mich, weil ich herausgefordert bin, mein Umfeld, die Umstände und unsere Gesellschaft zu hinterfragen und zu interpretieren sowie etwas Neues zu schaffen und bestenfalls mit meiner Gestaltung zu inspirieren“, erklärt die talentierte Studierende und ergänzt: „Ästhetik und ein hoffnungsvoller Ausblick sind zentrale Werte, die ich repräsentieren möchte“. Schmidt, die gelernte Maßschneidermeisterin ist, überzeugte die Jury auch mit handwerklicher Präzision und einem großen Spektrum an hervorragend umgesetzten Techniken.

Source:

Hochschule Reutlingen

comfortemp® nature Lyocell HO 60x Bild Freudenberg
comfortemp® nature Lyocell HO 60x
16.11.2022

Freudenberg presents sustainable product innovations at ISPO 2022

Freudenberg Performance Materials Apparel (Freudenberg) as a leading specialist in woven, knitted and non-woven interlinings and thermal insulation, presents sustainable solutions for sportswear and related product segments of all kinds in Munich.

Trade show visitors will experience a wide range of innovative and sustainable interlinings for active sports outfits, stretch interlinings for yoga wear, Pilates & Co, and thermal insulations that combine perfect outdoor wearing comfort with high warmth retention. With comfortemp® brand thermal insulations and the Active Range, Freudenberg presents a complete package for outdoor and sportswear for winter sports: thermal insulations, interlinings, tapes, lining fabrics and adhesive solutions.

Freudenberg Performance Materials Apparel (Freudenberg) as a leading specialist in woven, knitted and non-woven interlinings and thermal insulation, presents sustainable solutions for sportswear and related product segments of all kinds in Munich.

Trade show visitors will experience a wide range of innovative and sustainable interlinings for active sports outfits, stretch interlinings for yoga wear, Pilates & Co, and thermal insulations that combine perfect outdoor wearing comfort with high warmth retention. With comfortemp® brand thermal insulations and the Active Range, Freudenberg presents a complete package for outdoor and sportswear for winter sports: thermal insulations, interlinings, tapes, lining fabrics and adhesive solutions.

The independent jury has nominated the 100 percent biodegradable thermal insulation comfortemp® nature Lyocell HO 60x, made from Lyocell regenerated fibers, for the Textrends Award fall/winter 2024/25 season. The award is given exclusively to innovative products that are groundbreaking for the development of the textile industry. comfortemp® nature Lyocell HO 60x has a variety of extraordinary performance characteristics as a high warmth retention, bacteria inhibiting and fast drying, furthermore water repellent. High wearing comfort and the assurance of a perfect moisture balance characterize the volume fleece as ideal for the application in sportswear.

Freudenberg is presenting its entire European and global product portfolio from its "House of Sustainability" at ISPO. The "House of Sustainability" supports Freudenberg in minimizing its ecological footprint and maximizing its ecological handprint. For this purpose, the company's own manufacturing processes are designed to minimize the impact on the environment. In addition, products are developed to help customers produce more sustainably.

Source:

Freudenberg Performance Materials Holding SE & Co. KG

(c) JIAM, Messe Frankfurt Japan Ltd
07.11.2022

JIAM 2022 OSAKA taking place after a six year break

JIAM 2022 OSAKA, organised by the Japan Sewing Machinery Manufacturers Association (JASMA), will soon be held at INTEX OSAKA from 30 November – 3 December 2022. Under the theme of “It all connects at JIAM – the forefront of technology and master craftsmanship”, the 12th edition brings together leading sewing machine suppliers and apparel manufacturers, making it a must-attend event for textile professionals. In this era of change, an international platform to facilitate business and information exchange is essential. The 2022 edition will showcase apparel manufacturing solutions catered to each and every need, combining high-level skillsets and time-tested knowledge with the latest modern-day technology.

JIAM 2022 OSAKA, organised by the Japan Sewing Machinery Manufacturers Association (JASMA), will soon be held at INTEX OSAKA from 30 November – 3 December 2022. Under the theme of “It all connects at JIAM – the forefront of technology and master craftsmanship”, the 12th edition brings together leading sewing machine suppliers and apparel manufacturers, making it a must-attend event for textile professionals. In this era of change, an international platform to facilitate business and information exchange is essential. The 2022 edition will showcase apparel manufacturing solutions catered to each and every need, combining high-level skillsets and time-tested knowledge with the latest modern-day technology.

As of October, 144 exhibitors from 10 countries and regions (China, Greece, Germany, Hong Kong, India, Italy, Singapore, Taiwan and Thailand) have signed up for JIAM 2022 OSAKA to showcase their latest products and services. Of these, 39 companies (21 domestic, 18 overseas) will be joining the fair for the first time. In addition, two pavilions from Germany (VDMA; Mechanical Engineering Industry Association) and Taiwan (TSMA; Taiwan Sewing Machinery Association) will bring even more product diversity to the show floor. The previous edition of JIAM OSAKA in 2016 welcomed 258 exhibitors from 15 countries and regions as well as 15,257 visitors from 72 countries and regions, mainly from Bangladesh, China, India, Korea, Taiwan, Sri Lanka, and Vietnam.

A wide variety of special seminars
11 special organiser seminars will not only provide relevant industry knowledge, but also offer practical skills for daily work:

  • Manufacturing industry and digital technology
    Mr Atsushi Yasuda, Manager of Ministry of Economy, Trade and Industry Manufacturing Industries Bureau,Industrial Machinery Division
  • Skills training seminar
    1. Twist Jacket (Lapel) pattern and matching sewing (front and shoulder seams)
    2. Shoulder keeper (prevent shoulder collapse) cherish a piece of clothing
    Mr Susumu Inarida, Emeritus Professor of Bunka Fashion Graduate University (BFGU) / Specially Appointed Committee Member of Japan Modelist Associate / Contemporary Master Craftsman Certified by the Ministry of Health, Labor and Welfare
  • "Mottainai!" sustainable initiatives from Osaka!
    Common points between Senshu Towl and OSAKA KABAN and the future
    Mr Eiji Shinoda, President of Shinoda cCorp
    Mr Kenji Fukuroya, Representative Employee of Fukuroya Joint Company etc.
  • About the sustainable fashion community “NewMake”- Upcycling initiatives in collaboration with brands
    Mr Tac Hosokawa, CEO of Story & Co.
  • Win - win strategy on underwear sewing, viewpoint of BISEI SANGYO Co., LTD
    Mr Toru Miyawaki, Managing Executive Officer of BISEI SANGYO Co.,LTD / Chairman of Hikoneseni Cooperative

Home Sewing Machine Zone
Catering to the B2C market, the Home Sewing Machine Zone, will feature major domestic household sewing machine suppliers. To promote the joy of sewing, a special workshop will be organised by Brother Industries Ltd, Janome Corp, JUKI Corp and JASMA covering topics such as the use of upcycled materials. As part of JIAM 2022 OSAKA’s sustainable development goals, visitors will be taught to sew “cup sleeves” using discarded items and materials from the DIY brand WHTATNOT. Attendees will also learn about upcycling, the process of upgrading unwanted items into new products that are useful. Another highlight will be the awards for JASMA’s “42th Home Sewing Competition for Elementary, Middle, and High School Students”.

Source:

JIAM, Messe Frankfurt Japan Ltd / Messe Frankfurt (HK) Limited

(c) C.L.A.S.S.
31.10.2022

C.L.A.S.S.: Launch of Imagining Sustainable Fashion Award 2023

The launch of the third edition of the Imagining Sustainable Fashion Award started on October 27, 2022. The Imagining Sustainable Fashion Award (ISFA) is the international competition born out of the collaboration between Connecting Cultures, the foundation that guides the Out of Fashion platform, and C.L.A.S.S., an international eco-hub that since 2007 has been advocating for a new generation of fashion in which the union of design, innovation, communication, and responsibility shapes a conscious and competitive business, capable of playing both an economic and social role.

The Imagining Sustainable Fashion Award invites stylists, photographers, designers, illustrators and artists to create visual imagery, a project that highlights awareness, respect for people and the planet that define the values of sustainable fashion in the fashion system.

Award submissions will be examined by an international jury composed of:

The launch of the third edition of the Imagining Sustainable Fashion Award started on October 27, 2022. The Imagining Sustainable Fashion Award (ISFA) is the international competition born out of the collaboration between Connecting Cultures, the foundation that guides the Out of Fashion platform, and C.L.A.S.S., an international eco-hub that since 2007 has been advocating for a new generation of fashion in which the union of design, innovation, communication, and responsibility shapes a conscious and competitive business, capable of playing both an economic and social role.

The Imagining Sustainable Fashion Award invites stylists, photographers, designers, illustrators and artists to create visual imagery, a project that highlights awareness, respect for people and the planet that define the values of sustainable fashion in the fashion system.

Award submissions will be examined by an international jury composed of:

  • Anna Detheridge, Founder and President, Connecting Cultures
  • Giusy Bettoni, CEO and Founder, C.L.A.S.S.
  • Rita Airaghi, Steering Advisor, Gianfranco Ferré Research Center
  • Paola Arosio, Head of New Brands & Sustainability Projects, Camera Nazionale della Moda Italiana
  • Jeanine Ballone Managing Director, Fashion 4 Development
  • Evie Evangelou, Founder and President, Fashion 4 Development
  • Sara Kozlowski, Vice President of Program Strategies, Education, and Sustainability Initiatives, Council of Fashion Designers of America
  • Dio Kurazawa, Founding Partner, The Bear Scouts
  • Renata Molho, journalist, former editor-in-chief of L'Uomo Vogue and former editor-at-large of L'Uomo Vogue, Vogue Italia, Casa Vogue
  • Stefania Ricci, Director, Museo Salvatore Ferragamo
  • Jovana Vukoje, Senior New Brands Specialist, Camera Nazionale della Moda Italiana

The winning projects of past editions were Take a Walk on the Green Side by Emma Scalcon (2021 - Italy) and Fashion Affair by Vishal Tolambia (2022 - India), two very different works that highlighted how challenging sustainability issues are in the contemporary communication landscape.

The deadline for submissions is Wednesday, January 25, 2023.
The winner will be announced in March 2023 and will receive a cash prize of €3,000.00.

(c) Madewell / ISKO
25.10.2022

Madewell launches denim with ISKO fabrics that are bluesign® APPROVED

Madewell has created a denim style using bluesign® APPROVED ISKO fabrics, prioritizing sustainability in the production of a pair of women’s denim jeans. The jeans are made with ISKO’s fabrics that are dyed and finished with bluesign® APPROVED chemical products and produced in a resource-conserving way with a minimum impact on people and the environment. ISKO’s Reform™ technology, one of the denim ingredient brand’s most successful patented stretch innovations, has obtained bluesign® APPROVED status, which is a unique challenge for a denim mill.

The bluesign® APPROVED label is awarded only to the bluesign® SYSTEM PARTNER manufacturers that meet the strict safety and environmental requirements of the bluesign® CRITERIA, such as ensuring production sites are safe for workers, reducing CO2e emissions and water consumption, as well as avoiding hazardous substances in production among many others.

Madewell has created a denim style using bluesign® APPROVED ISKO fabrics, prioritizing sustainability in the production of a pair of women’s denim jeans. The jeans are made with ISKO’s fabrics that are dyed and finished with bluesign® APPROVED chemical products and produced in a resource-conserving way with a minimum impact on people and the environment. ISKO’s Reform™ technology, one of the denim ingredient brand’s most successful patented stretch innovations, has obtained bluesign® APPROVED status, which is a unique challenge for a denim mill.

The bluesign® APPROVED label is awarded only to the bluesign® SYSTEM PARTNER manufacturers that meet the strict safety and environmental requirements of the bluesign® CRITERIA, such as ensuring production sites are safe for workers, reducing CO2e emissions and water consumption, as well as avoiding hazardous substances in production among many others.

More information:
Isko bluesign® Madewell Denim
Source:

ISKO

Photo: FET
FET-103 Monofilament meltspinning system
10.10.2022

RHEON LABS: Fibre with unique strain-rate sensitive characteristics

RHEON LABS, a fast-growing materials technology company based in Battersea, London, has completed an extensive 6 month trial with FET, a world leader in laboratory and pilot meltspinning equipment. Backed by a £173,000 grant from Innovate UK for feasibility studies, RHEON LABS has further developed its RHEON™ technology, a reactive polymer that dynamically stiffens when subjected to force. The technology can control energy of any amplitude or frequency, from small vibrations to forces at ballistic-speeds and therefore has a wide range of applications.
 
This Innovate UK Smart Grant-backed project aims to develop a hyper viscoelastic fibre from RHEON™ which displays high strain-rate sensitive properties. Creating a fibre with unique strain-rate sensitive properties will be a world first. It will enable the creation of a 'breakthrough-generation' of stretch textiles that can actively absorb, dampen and control energy during movement, rather than simply acting as a spring.

RHEON LABS, a fast-growing materials technology company based in Battersea, London, has completed an extensive 6 month trial with FET, a world leader in laboratory and pilot meltspinning equipment. Backed by a £173,000 grant from Innovate UK for feasibility studies, RHEON LABS has further developed its RHEON™ technology, a reactive polymer that dynamically stiffens when subjected to force. The technology can control energy of any amplitude or frequency, from small vibrations to forces at ballistic-speeds and therefore has a wide range of applications.
 
This Innovate UK Smart Grant-backed project aims to develop a hyper viscoelastic fibre from RHEON™ which displays high strain-rate sensitive properties. Creating a fibre with unique strain-rate sensitive properties will be a world first. It will enable the creation of a 'breakthrough-generation' of stretch textiles that can actively absorb, dampen and control energy during movement, rather than simply acting as a spring.

For close-fitting activewear and sports bras, the ability to actively control muscle mass or soft tissue movement during exercise will be a game-changing advancement. It will allow brands to engineer garments that relax during everyday use but actively stiffen during exercise for improved support and performance.
The Innovate UK grant was awarded under the category of Hyper-Viscoelastic Fibre Extrusion for Textile Manufacture. Fibre Extrusion Technology Limited (FET) enabled the customer trials at its bespoke Fibre Development Centre in Leeds, England using its in-house FET-103 Monofilament meltspinning facilities, in harness with RHEON and FET technical operatives. The next phase will be to upscale the trials of preferred materials on RHEON’s own new FET-103 meltspinning line, with FET’s continued support and expertise on hand.
 
Creating a fibre with unique strain-rate sensitive characteristics could be as radical a change in the market as the initial introduction of stretch fibre with the launch of Lycra™. The textiles would have a multitude of beneficial properties and would provide significantly less compression in the garment than conventional materials, substantially improving user comfort, support and performance.

Source:

DAVID STEAD PROJECT MARKETING LTD

10.08.2022

‘MADE IN BANGLADESH WEEK’: 12th -18th November 2022, Dhaka

  • Made in Bangladesh Week is organized by the Bangladesh Garment Manufacturers and Exporters Association (BGMEA) in partnership with Bangladesh Apparel Exchange (BAE)
  • A week-long event in November will showcase sustainability strides being made by Bangladesh garment makers
  • The event will host 17 physical events like - conferences, expositions, photo exhibitions, fashion runway shows, sustainable design and innovation awards, factory tours –and many more.

The Honourable Prime Minister of Bangladesh, Sheikh Hasina, will inaugurate the first ever Made in Bangladesh Week in November. The event represents a major branding exercise for Bangladesh’s burgeoning garment manufacturing industry as it looks to position itself as the first-choice apparel sourcing hub for global fashion retailers.

It is the first branding event of the Bangladesh Apparel Industry dedicated solely to celebrating and showcasing the newest innovations, compliance, and sustainable developments of the RMG sector in the global market.

  • Made in Bangladesh Week is organized by the Bangladesh Garment Manufacturers and Exporters Association (BGMEA) in partnership with Bangladesh Apparel Exchange (BAE)
  • A week-long event in November will showcase sustainability strides being made by Bangladesh garment makers
  • The event will host 17 physical events like - conferences, expositions, photo exhibitions, fashion runway shows, sustainable design and innovation awards, factory tours –and many more.

The Honourable Prime Minister of Bangladesh, Sheikh Hasina, will inaugurate the first ever Made in Bangladesh Week in November. The event represents a major branding exercise for Bangladesh’s burgeoning garment manufacturing industry as it looks to position itself as the first-choice apparel sourcing hub for global fashion retailers.

It is the first branding event of the Bangladesh Apparel Industry dedicated solely to celebrating and showcasing the newest innovations, compliance, and sustainable developments of the RMG sector in the global market.

The event aims to promote the apparel industry of Bangladesh locally and globally by showcasing the compelling stories of the ready-made garments sector, especially its impressive strides in the areas of workplace safety, environmental sustainability and workers’ wellbeing.

The event is expected to draw a gathering of more than a thousand people from home and abroad, including key stakeholders in the local and global fashion industry.

Bangladesh’s garment manufacturing industry has undergone a renaissance in recent times. Significant strides have been made in technological innovation, eco-friendly production, worker welfare and factory safety.

In addition to panels, seminars, awards, fashion shows and exhibitions, the week will also provide an opportunity for factory tours to give journalists and other stakeholders a chance to see for themselves innovative garment production in Bangladesh.

Made in Bangladesh Week will be organised by the Bangladesh Garment Manufacturers and Exporters Association (BGMEA) in partnership with Bangladesh Apparel Exchange (BAE).

More information:
Bangladesh
Source:

Bangladesh Apparel Exchange (BAE)

(c) FROY
25.07.2022

FROY wins C.L.A.S.S. ICON 2022

C.L.A.S.S. Eco Hub has selected the winner of C.L.A.S.S. ICON Award 2022, the annual contest with the aim of sponsoring a visionary creative who is able to combine design, responsibility, innovation and communication. Receiving the third edition of the eye-turning award is FROY Club, an experimental and responsible fashion project born in 2018 by designer Arman Avetikyan.

Froy is rooted in Armenian culture and by mixes high quality materials and yarns. Working with a sustainable ethic, Froy reconciles traditional know how and innovative techniques to create hybrid, versatile and speaking surfaces. The brand uses Italian certified fabrics and yarns that meet European standards, selecting natural materials to create high-quality products with a circular life. Froy also chooses GOTS, FSC and OEKO-TEX certified fabrics and yarns in order to support a clear production chain.

C.L.A.S.S. Eco Hub has selected the winner of C.L.A.S.S. ICON Award 2022, the annual contest with the aim of sponsoring a visionary creative who is able to combine design, responsibility, innovation and communication. Receiving the third edition of the eye-turning award is FROY Club, an experimental and responsible fashion project born in 2018 by designer Arman Avetikyan.

Froy is rooted in Armenian culture and by mixes high quality materials and yarns. Working with a sustainable ethic, Froy reconciles traditional know how and innovative techniques to create hybrid, versatile and speaking surfaces. The brand uses Italian certified fabrics and yarns that meet European standards, selecting natural materials to create high-quality products with a circular life. Froy also chooses GOTS, FSC and OEKO-TEX certified fabrics and yarns in order to support a clear production chain.

By receiving two thousand euros for sourcing purposes, smart consultancy support and communication aid from the C.L.A.S.S. team, plus assistance to the brand in commercial activities, a physical stand in the WHITE Show and a dedicated brand page on Renoon powered by C.L.A.S.S. partners; Froy will have the opportunity to upgrade its efforts in terms of responsibility and innovation, while sharing its conscious vision and values with a wider audience. Moreover, the Italian brand with Armenian roots will become part of the C.L.A.S.S. ICON community, joining past winners such as the high fashion Italian designer Gilberto Calzolari and the Portuguese streetwear brand Duarte

Source:

C.L.A.S.S.

(c) adidas AG
09.06.2022

adidas launches new Sportswear Capsule

adidas drops an all-new sportswear capsule. The collection is inspired by the way the next generation continues to turn tradition on its head with how they move through the world, opting for a fresh comfort-first mindset and rejecting old-world pressures.

To get closer to this mindset, adidas reached out to uncover more about the rise of the cosy fit. Nine in ten believe the clothes they wear impact how mentally comfortable they feel, and over three quarters say they are more likely to thrive in multiple aspects of life when rooted in a true feeling of comfort. With this in mind, adidas’ sportswear capsule is built for next-level comfort both at home and on the streets with a full collection of casual, stylish fits for both men and women.

Fronted by a raft of next generation trailblazers, including global award-winning actress Hoyeon, US gymnast sensation Nia Dennis, American football superstar Tua Tagavailoa, and Chinese national sprinting champion Xie Zhenye, the campaign reveals how choosing comfort in mind and body has given them confidence, more internal headspace, and the ability to embrace any challenges within their journey of progress.

adidas drops an all-new sportswear capsule. The collection is inspired by the way the next generation continues to turn tradition on its head with how they move through the world, opting for a fresh comfort-first mindset and rejecting old-world pressures.

To get closer to this mindset, adidas reached out to uncover more about the rise of the cosy fit. Nine in ten believe the clothes they wear impact how mentally comfortable they feel, and over three quarters say they are more likely to thrive in multiple aspects of life when rooted in a true feeling of comfort. With this in mind, adidas’ sportswear capsule is built for next-level comfort both at home and on the streets with a full collection of casual, stylish fits for both men and women.

Fronted by a raft of next generation trailblazers, including global award-winning actress Hoyeon, US gymnast sensation Nia Dennis, American football superstar Tua Tagavailoa, and Chinese national sprinting champion Xie Zhenye, the campaign reveals how choosing comfort in mind and body has given them confidence, more internal headspace, and the ability to embrace any challenges within their journey of progress.

Key looks include:

  • Women’s Rib Dress: A straight minimalist silhouette in block-colour black, which can be worn individually or layered for a more expressive look. Features a twister racerback detail, crew neck cut, and side split hem for an added edge
  • Men’s Classic Tee paired with Woven Pants and Coach Jacket: Paying homage to sport heritage, the woven pants and coach jacket offer an oversized and relaxed fit, in a neutral but bold colour pairing. The ribbed crewneck tee complements the look with a stylish mixture of textures
  • Women’s Oversized Hoodie with Rib Crop Top and Biker Shorts: A muted pastel toned top designed with a cropped hem and matching shorts in soft rib knit material, creating an effortless fresh but cosy look which can be easily layered with a slouchy oversized hoodie
  • Men’s Fleece Hoodie layered over Oversized Tee and Fleece Shorts: Relaxed fit basic tee with a vibrant red block logo paired with a boxy hooded jumper which boasts an oversized aesthetic. Complemented by baggy fleece-lined shorts ensures comfort through every move and moment
More information:
adidas Sportswear
Source:

adidas AG