From the Sector

adidas have unveiled an innovation in the sport of wheelchair basketball. Born from extensive feedback and research with wheelchair athletes, the uniforms were developed by the adidas Innovation team in Portland in close collaboration with Adaptive Sports Northwest, a non-profit organization for adaptive athletics. The uniforms will be worn by the PNW Reign women’s wheelchair basketball team for the first time as they set out on a quest to win the NWBA Tournament on April 26-28, 2024.

Earlier in April, during the reveal of the adidas kits for the Paris 2024 Olympic and Paralympic Games, the sports brand announced that 86% of pieces of apparel worn on and off the field of play have been created using design principles that ensure they work for athletes with and without a disability alongside the development of adaptive training apparel.

The new wheelchair basketball jersey and shorts feature ergonomic advancements in pattern engineering, specifically tailored for seated positions to reduce bulk and increase comfort. Materials were selected based on detailed athlete feedback sessions and data analysis to unlock performance for seated athletes. The uniform features lightweight woven front panels for durability and full mesh back panels for breathability. Focus on the fit was paramount to deliver a uniform that felt light and comfortable.

Players of both genders have actively participated in rounds of feedback and ergometer testing sessions to measure maximum speed over pushes, providing the adidas team with invaluable insights into the mechanics of speed that will inform future research and development. In addition, the feedback was used to measure fit, performance, durability, and overall comfort to make the uniforms match the needed requirements. Finally, through the validation process, the PNW Reign basketball team confirmed that adapted patterns have been proven to reduce fabric bulk, decrease heat build-up and enhance confidence.

Eastman, a specialty materials company and producer of Naia™ cellulosic fibers, has formed a collaboration with Debrand, a logistics company specializing in finding sustainable solutions to apparel waste.

Teaming up with Debrand for collection of the waste, Eastman is using its molecular recycling technology to recycle 5,000 pounds of pre- and post-consumer apparel waste. The process breaks down apparel waste to its molecular building blocks and uses the certified recycled material to create Naia™ Renew fibers — circular fibers made from 60% sustainably sourced wood pulp and 40% recycled waste material via Global Recycled Standard-certified mass balance.

Eastman and Debrand are showcasing the transformative potential of molecular recycling technology to address the textile waste crisis. By providing more circular solutions for apparel waste, this partnership sets a new standard for sustainable practices in the fashion industry. Prior to its collaboration with Eastman, Debrand secured a strategic investment from Waste Management, a provider of comprehensive waste management in North America, to deliver circular solutions across the U.S. and Canada.

Eastman continues to partner with strategic brands and organizations to drive innovation and enhance the infrastructure for a circular economy in the textiles industry. Recently, Eastman teamed up with Patagonia to recycle 8,000 pounds of its unusable apparel.

For the second chapter of their Spring/Summer 2024 collection, adidas and Yohji Yamamoto continue to explore the concept of Contra-Natural. The collection highlights the tensions at the heart of Y-3: sport and boundary pushing design, organic and synthetic, linear perfection and natural imperfection.

For Chapter 2, Y-3 introduces a selection of dynamic apparel looks with a focus on refined cotton twill workwear inspired garments and reimagined sporting classics. Subtle yet bold overshirts, cargo pants, and tops are constructed with utility pockets and adjustable hems, while updated takes on the iconic adidas Superstar Tracksuit are elevated with topographical map piping. A selection of garments inspired adidas’ Teamgeist soccer jerseys rounds out the apparel collection, with each piece bearing a digital rust print inspired by the natural process of oxidation. Accompanying the apparel offering is a suite of accessories including nylon backpacks, totes, and holdalls.

From apparel to footwear, the second seasonal chapter plays host to an expressive selection of silhouettes as adidas performance Running technology is recontextualized through the lens of Y-3. Moving boldly into tomorrow, Yohji Yamamoto’s take on adidas’ pinnacle running silhouette takes the form of the Y-3 PRIME X 2 STRUNG, while the Y-3 ADIOS PRO 3.0 arrives in three colorways.

From the past, reborn, to the future, the Y-3 Spring/Summer 2024 Chapter 2 collection is then punctuated by the Y-3 WATER SLIDE, the Y-3 SANDAL, and an update to the instantly recognizable Y-3 ITOGO which sees the silhouette’s straps swapped out for an engineered print.

With the aim to help the denim industry reduce the environmental impact of its wastewater and move towards circularity, Archroma, G-Star RAW and Advance Denim have renewed their joint commitment to the production of aniline-free denim apparel based on Archroma’s DENISOL® PURE INDIGO 30.

Their joint aim is to produce high-quality denim in authentic blue shades without the aniline impurity carried through from the synthesis of standard synthetic indigo. In traditional denim production, this aniline remains bound with the indigo pigment on the fabric; the remaining aniline is discharged during the dyeing and washing process. This can be a problem because aniline is toxic to aquatic life and two-thirds of aniline waste currently ends up in wastewater discharge where it could potentially pollute waterways and the ocean.

Archroma developed DENISOL® PURE INDIGO 30 to answer this key challenge. A 30% pre-reduced indigo solution, DENISOL® PURE INDIGO 30 makes it possible to produce indigo-dyed denim without aniline impurities throughout the process.

Easy to use with automated dosing, DENISOL® PURE INDIGO 30 reduces the water needed for preparation, washing and wastewater treatment compared to indigo grains. It also reduces hazardous chemical consumption while allowing high reproducibility and creating the authentic and iconic deep indigo shades traditionally associated with denim.

G-Star RAW is working towards making 20% of its entire collection from Cradle to Cradle Certified® fabrics by 2025. Its partnership with Archroma and Advance Denim contributes to this goal, since the aniline-free DENISOL® holds a Gold Level Material Health Certificate from the Cradle to Cradle Products Innovation Institute. DENISOL® PURE INDIGO 30 is also compliant with other eco-standards and the requirements of leading retailers and brands.

Advance Denim, G-Star RAW and Archroma have previously collaborated to launch collections based on Archroma’s EarthColors® technology, which upcycles plant waste from the herbal industry to create sustainable colorways.

In a move to enhance the global competitiveness of the Turkish apparel industry, the Istanbul Apparel Exporters' Association (IHKIB) has entered into a collaborative agreement with the Worldwide Responsible Accredited Production (WRAP).

IHKIB, representing 80% of Türkiye's apparel exports, aims to facilitate and guide its members in navigating new markets and staying abreast of sectoral developments.
WRAP, a US-based non-profit organization, focuses on promoting safe, lawful, humane, and ethical working conditions within the textile and apparel industry.

Mr. Selcuk Mehmet Kaya, Chairman of the International Relations and Sustainability Committee of IHKIB, and Mr. Avedis Seferian, President and CEO of WRAP, officially inked a collaboration agreement on March 8, 2024, marking a significant step towards fostering business relations between Türkiye and the USA. The agreement focuses on a pilot project developed by IHKIB and WRAP, aiming to identify leading Turkish apparel companies exporting to the USA and encouraging these facilities to attain WRAP certification. In return, WRAP will provide in-person and virtual training at no charge to guide these facilities through the certification process. The project seeks to strengthen business ties between Türkiye and the USA, creating additional opportunities for mutual cooperation between the parties in both countries.

Eastman announces a partnership with Patagonia to address textile waste.

The outdoor apparel company teamed up with Eastman to recycle 8,000 pounds of pre- and post-consumer clothing waste, which Eastman processed through its molecular recycling technology. The process involves breaking down Patagonia’s unusable apparel into molecular building blocks that Eastman can use to make new fibers.

"We know apparel waste is a major problem, and consumers increasingly want better, more sustainable solutions when their most loved clothing reaches the end of its life," said Natalie Banakis, materials innovation engineer for Patagonia.

"Our collaborations show the world what’s possible when it comes to sustainability,” said Carolina Sister Cohn, global marketing lead for Eastman textiles. “We have the technology to make the textiles industry circular, and we know it requires collaboration with innovative brands to make circular fashion possible. This is only the beginning, and we look forward to more collaborations throughout 2024."

Messe Frankfurt will extend its footprint in the Central Asian market by establishing seven brand events in Tashkent, Uzbekistan. The country’s strategic location as a crossroads of Europe and Asia positions it as a promising trade gateway and transportation hub, facilitating the economic development of neighbouring countries and access to the wider region. The company’s stronger presence in the market will promote business opportunities and foster the sustainable development of pillar industries, including cosmetics, textiles and clothing, automotive, logistics and transportation.

Uzbekistan has a promising consumer market with significant potential. It is the largest in Central Asia and is expected to increase due to population growth, rising incomes and the modernisation of economic and industry sectors.
 
The nation has actively sought to diversify its economy in recent years, undertaking reforms for greater entrepreneurial freedom and opening up to more international and regional cooperation. The country already exports precious metals, textiles and agricultural produce. It imports machinery, equipment, means of transportation, and vehicle components from foreign trading partners. Attracting overseas investment is also apparent through incentives such as tax benefits, reduced import duties and simplified procedures for overseas investors.
 
In addition, shifting global supply chains and trading patterns could also drive opportunities in the region. The nation benefits from its geographical location owing to its position between Asia and Europe, to which the Uzbek Government recognises the prospects of investing in infrastructure, such as transportation and logistics, to create an efficient transit hub. Against this backdrop, China acknowledges the importance of developing routes along the Belt and Road while Europe has expressed a readiness to support Uzbekistan’s efforts to diversify transport corridors.

Line-up of shows include:

• Automechanika Tashkent; Futuroad Expo Tashkent; and, Scalex Tashkent: 23 – 25 October 2024
• Heimtextil Uzbekistan; Texworld Tashkent; and, Apparel Sourcing Tashkent: 6 – 8 November 2024
• Beautyworld Central Asia: 21 – 23 November 2024

• Limited-edition capsule features apparel and footwear for men and women inspired by Bing Crosby’s popular Clambake event and the fashion surrounding it

In 1937 the entertainer Bing Crosby started the popular Crosby Clambake, an annual event that brought musicians, actors, celebrities, and professional golfers together for a friendly competition around a sport they all loved. Today, adidas and Malbon Golf are introducing a special capsule of product – The Crosby Collection – inspired by those early Clambakes and that camaraderie, spirit and fashion from an era that set the stage for what the golf landscape looks like today.

Taking design cues from the fashion that adorned the early days of Bing’s notorious Clambakes, adidas and Malbon Golf put together a range of product for men and women with modern takes on the silhouettes that defined an era. For men, this includes button-down polos, pleated trousers and shorts, crewnecks, a lightweight sport coat and an iconic cardigan inspired by one of the posters from one of the early Clambakes. For women, the capsule includes a color-blocked dress with an argyle print, polos with slightly longer and wider sleeves to go with a boxier cut, and a form-fitting culotte pant.

In addition to the key pieces in the collection, adidas and Malbon will include a checkered anorak, a T-shirt in two colorways featuring the iconic clam decanters that were gifted to all amateur participants in Bing’s Clambakes, and a 5-panel hat. adidas will also include two limited-edition footwear offerings as part of the collection with a specially designed Stan Smith Golf model as well as the new MC87 that mixes performance with style.

Avery Dennison, a leader in materials science and digital identifications solutions, has completed a project with NRVLD, a community-based agency comprising artists, technologists and media personalities who are passionate about disruptive innovation.

Avery Dennison created limited edition augmented reality T-shirts worn by the NRVLD Executive Team during ‘NRVLD’, an immersive event held during Art Basel Miami Beach in December 2023.

The 30 T-shirts were digitally connected via heat transfers featuring a QR code and image recognition. Visitors were transported to an immersive artwork metaverse, built by ARkivist. In addition to the AR experience, each garment was personalized with the wearer's contact details embedded in the NFC woven patch on the chest, providing a connection point for guests throughout the event. Both connected garment experiences were powered by Avery Dennison’s atma.io connected product cloud.

Avery Dennison will be showcasing this project at NRF 2024: Retail’s Big Show, from January 14-16 at the Javits Convention Center in New York. The connected T-shirts will feature alongside a host of apparel digital solutions for supply chain visibility, product tracking, and consumer engagement.

Michael Colarossi, vice president, innovation, product line management and sustainability, Apparel Solutions, Avery Dennison comments: “The trajectory of consumer experiences unmistakably leans towards digital, and brands are actively seeking innovative methods to engage consumers by merging traditional craftsmanship with digital creativity. In this scenario, AR acted as the conduit, and Avery Dennison's connected garment technology and on-garment Embelex branding turned that vision into tangible reality."

Pavan Bahl, founder of Bellwether Culture and co-founder NRVLD, comments: "In the Web3 sphere, blockchain technology enables ownership of digital goods and identity. Our collaboration with Avery Dennison showcases the potential of bridging this gap, illustrating the exciting possibilities in this space."

Happy New Year 2024! Here's to a year full of innovation and success in the textile and apparel industry.

The Textination team sincerely wishes you a great start: may 2024 be full of health, joy and energy for you.

There are undoubtedly 365 days of exciting encounters, developments, innovations and new trends ahead in our shared world of the textile and apparel industry. We would like to join you on this journey and document the many facets of our industry.

We are convinced that the new year will be just as fascinating and inspiring for our users as the best textile products and designs that our industry has to offer. We look forward to accompanying you through the coming 12 months with the latest news, in-depth analyses and exclusive insights.

Thank you for your continued support and interest in Textination.

Together we will tell textile tomorrow!

Ines Chucholowius
- Managing Director -