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adidas unveils kits for UEFA Euro 2024™ (c) adidas AG
15.03.2024

adidas unveils kits for UEFA Euro 2024™

Ahead of UEFA Euro 2024™, adidas unveils the latest series of technical performance kits for Belgium, Germany, Hungary, Italy, Scotland, Spain, and Wales.

Each of the jerseys are built to inspire a sense of pride and belonging, blending traditional elements with modern style to create something new for the next generation of players, including:

Ahead of UEFA Euro 2024™, adidas unveils the latest series of technical performance kits for Belgium, Germany, Hungary, Italy, Scotland, Spain, and Wales.

Each of the jerseys are built to inspire a sense of pride and belonging, blending traditional elements with modern style to create something new for the next generation of players, including:

  • Fresh application of national colours and exploration into new bolder hues – for example, the ‘Tricolore’ for Italy's home and away shirts, and a vibrant colour scheme for Germany’s away kit
  • Recoding traditional patterns and applying them in fresh ways. This includes a modern interpretation of tartan in the Scotland shirt, and patterns reflecting the carnation - the national flower – which adorn the base of Spain’s home and away kits 
  • Introducing fresh symbols to traditional federation wear, such as the Belgium away kit which celebrates the nation’s rich art and design culture, specifically cartoonist, Hergé, and the comic character he is famously known for; Tintin. Inspired by Tintin’s iconic outfit, a royal nod is found on the back of the collar with a golden crown that glimmers against a bright blue backdrop  
  • Across the collection, a blend of dynamic shapes and colours express the jubilation and hope that fans and players share ahead of, and during, a major tournament

Each jersey includes either HEAT.RDY technology, optimized to keep players feeling comfortable, or AEROREADY technology, sweat-wicking or absorbent materials that keep players feeling dry. Lighter crests and additional mesh panels are also applied, helping improve airflow and comfort, to help players focus on the game at hand.

The adidas Euros kit collection will be available from from March 14, 2024.

More information:
adidas adidas AG Sportswear
Source:

adidas AG

Kelheim Fibres and Santoni win ITMF International Cooperation Award 2023 Foto: ITMF
From left to right: Mr. Ruizhi Sun, CNTAC President and former ITMF President; Patrick Silva Szatkowski, Santoni S.p.A., Betty Wu, Kelheim Fibres; Mr. Juan Parés, Textilsantanderina Spain, Jury Member and Vice President ITMF; Dr. Christian Schindler, ITMF Director General
10.11.2023

Kelheim Fibres and Santoni win ITMF International Cooperation Award 2023

Kelheim Fibres GmbH and the Italian textile machinery manufacturer, Santoni Spa, were honoured with the ITMF International Cooperation Award 2023 during the ITMF Annual Conference in Keqiao, China. This recognition by the International Textile Manufacturers Federation (ITMF) acknowledges outstanding achievements in international collaboration within the textile industry in alignment with the values of the 17 Sustainable Development Goals (SDGs) of the 2030 Agenda for Sustainable Development.

Together, Kelheim Fibres and Santoni have developed a sustainable period panty, built upon advanced machine technology and high-performance viscose fibres.

Santoni's specialized machinery enables a reduction in fabric waste, or even the potential for entirely waste-free production. Simultaneously, it enhances production efficiency, leading to cost savings. Kelheim Fibres' wood-based specialty fibres, such as the trilobal Galaxy® and the hollow Bramante fibre, replace synthetic materials in the absorbent core of the menstrual underwear. They offer excellent performance and reliable protection for the wearer.

Kelheim Fibres GmbH and the Italian textile machinery manufacturer, Santoni Spa, were honoured with the ITMF International Cooperation Award 2023 during the ITMF Annual Conference in Keqiao, China. This recognition by the International Textile Manufacturers Federation (ITMF) acknowledges outstanding achievements in international collaboration within the textile industry in alignment with the values of the 17 Sustainable Development Goals (SDGs) of the 2030 Agenda for Sustainable Development.

Together, Kelheim Fibres and Santoni have developed a sustainable period panty, built upon advanced machine technology and high-performance viscose fibres.

Santoni's specialized machinery enables a reduction in fabric waste, or even the potential for entirely waste-free production. Simultaneously, it enhances production efficiency, leading to cost savings. Kelheim Fibres' wood-based specialty fibres, such as the trilobal Galaxy® and the hollow Bramante fibre, replace synthetic materials in the absorbent core of the menstrual underwear. They offer excellent performance and reliable protection for the wearer.

adidas and Arsenal unveil first away kit with Stella McCartney (c) adidas AG
06.10.2023

adidas and Arsenal unveil first away kit with Stella McCartney

  • The new high-performance away kit design blends bold geometric prints with shades of halo pink and soft, pastel glow blue, pushing the boundaries of on-pitch sport style.
  • The limited-edition range includes a gender-neutral game-day match shirt as well as comfort-first off-pitch pieces for pre- and post-match travel.

adidas and Arsenal have launched the next chapter of their collaboration with Stella McCartney, by revealing the first away kit and travel range for Arsenal Women.

The limited-edition range is designed to support Arsenal Women both on and off the pitch and includes a range of structured silhouettes including a jersey, shorts and stylish travel wear pieces such as a full zip jacket with neon accents, track-style pants, and an oversized tee. As the hero piece of the collection, the striking away shirt takes centre stage thanks to the fusion of geometric patterns with color-blocking accents of halo pink and glow blue. The shirt also features AEROREADY technology, which uses sweat-wicking and absorbent materials to keep players feeling dry.

  • The new high-performance away kit design blends bold geometric prints with shades of halo pink and soft, pastel glow blue, pushing the boundaries of on-pitch sport style.
  • The limited-edition range includes a gender-neutral game-day match shirt as well as comfort-first off-pitch pieces for pre- and post-match travel.

adidas and Arsenal have launched the next chapter of their collaboration with Stella McCartney, by revealing the first away kit and travel range for Arsenal Women.

The limited-edition range is designed to support Arsenal Women both on and off the pitch and includes a range of structured silhouettes including a jersey, shorts and stylish travel wear pieces such as a full zip jacket with neon accents, track-style pants, and an oversized tee. As the hero piece of the collection, the striking away shirt takes centre stage thanks to the fusion of geometric patterns with color-blocking accents of halo pink and glow blue. The shirt also features AEROREADY technology, which uses sweat-wicking and absorbent materials to keep players feeling dry.

Key pieces are crafted with at least 47% recycled polyester and 100% organic cotton as part of adidas' ambition to help end plastic waste.

 

More information:
adidas Stella McCartney Sportswear
Source:

adidas AG

(c) Riri / Oerlikon Group
26.07.2023

Riri presents its FW 24-25 collection

Riri, which became part of Oerlikon Group on March 1, presents its FW 24-25 collection, which embraces plastic and metal trends.

Riri, which became part of Oerlikon Group on March 1, presents its FW 24-25 collection, which embraces plastic and metal trends.

Metal Trends: GALACTIC SHINE, TEXTURIZED BLACK and AMBER GLAZE
As a result of joining the Oerlikon Group, specializing in surface engineering, polymer processing, and additive manufacturing, Riri is accelerating its transition to new processes related to surface treatments, particularly the PVD (Physical Vapour Deposition) technology, a physical process that significantly reduces impacts on the environment. PVD processes can be appreciated particularly on sliders and buttons where gold and shiny black finishes stand out. Silver textures, science fiction-inspired surfaces and shapes, and glossy, brushed finishes in shades of gray and very light gold: GALACTIC SHINE brings to earth a sidereal experience, witness from a journey where the atmosphere becomes rarefied and elegance takes shape among metalized leather tapes, gold PVD pullers, organic cotton, and gleaming inox. Black also shines in the TEXTURIZED BLACK selection, in tone-on-tone contrasts that create plays of light and shadow, thanks to metallic effects, glossy black PVD treatments, tapes and galvanic in shades of black. The atmosphere becomes warmer by varying on amber tones, the absolute protagonists of the AMBER GLAZE mood, which offers a different interpretation of elegance through bright amber tones, rose gold, diamond prints and geometric patterns.

Plastic Trends: GHOSTLY ICE and SPRAY VANISHED
GHOSTLY ICE features accessories that refer to the skiing theme, offering an algid beauty made up of transparent surfaces and icy effects, a theme in which the sustainability of mono-materials coexists with the elegance of the end result. The color inspirations are totally different, but sustainability and elegance remain unchanged in the SPRAY VANISHED zipper selection, in which vibrant multicolored effects communicate joy and vitality through iridescent PVD effects and the use of recycled materials, such as the polyamide of the patented B.Lock button.

More information:
Riri Group Oerlikon collection
Source:

Riri / Oerlikon Group

(c) Sappi Europe
18.05.2023

Sappi at ITMA 2023

As a global provider of sustainable woodfibre products, Sappi will be showcasing its solutions for the garment industry under the theme “Fashion meets Forest” at ITMA 2023 – with sublimation papers and its dissolving wood pulp, used for the production of garment fibres under the “Verve” brand name.

How can the woodfibre industry support a more sustainable garments market? Sappi is eager to answer this question at the ITMA and has created a “knowledge trail” for visitors to explore under the motto “Fashion meets Forest”. Visitors to the stand can follow the journey from wood via cellulose and fibre to the finished yarn and the printed garment.

Sublimation papers: Expanded production capacity in Carmignano
Sappi’s Transjet sublimation papers stand for fast, uniform ink transfer and minimal ink consumption. As a premium supplier, Sappi is constantly striving to meet its customers’ needs. So, at this year’s ITMA, various sublimation papers with optimised qualitative properties will be on show.

As a global provider of sustainable woodfibre products, Sappi will be showcasing its solutions for the garment industry under the theme “Fashion meets Forest” at ITMA 2023 – with sublimation papers and its dissolving wood pulp, used for the production of garment fibres under the “Verve” brand name.

How can the woodfibre industry support a more sustainable garments market? Sappi is eager to answer this question at the ITMA and has created a “knowledge trail” for visitors to explore under the motto “Fashion meets Forest”. Visitors to the stand can follow the journey from wood via cellulose and fibre to the finished yarn and the printed garment.

Sublimation papers: Expanded production capacity in Carmignano
Sappi’s Transjet sublimation papers stand for fast, uniform ink transfer and minimal ink consumption. As a premium supplier, Sappi is constantly striving to meet its customers’ needs. So, at this year’s ITMA, various sublimation papers with optimised qualitative properties will be on show.

Sappi maintains the high quality of its coated Transjet and uncoated Basejet sublimation papers by regularly investing in new, state-of-the-art technologies. At the end of April, a new warehouse has been inaugurated at the Carmignano mill in Italy. In the next month’s, Sappi will further invest in two new converting machines with a width of 1.9 meters and 3.2 meters as well as in a fully automated packaging line. All the investments will support the company’s vision of having a complete in-house solution for the sublimation industry, have a positive impact on CO2 emission, satisfy the increased demand of their customers as well as further improve lead times.
 
“Verve” dissolving wood pulp for high-quality textiles
Sappi will also be showcasing its dissolving pulp (DP) brand “Verve”. DP provides the feedstock raw material toward producing rayon fibres such as Lyocell and viscose and further into yarns and fabrics. Textiles produced from wood based cellulosic fibres are noted for their breathability, colour fastness, softness, drape, absorbency and biodegradability. In addition to the garment industry, dissolving pulp is also used in various household and pharmaceutical products.

Source:

Sappi Europe

(c) adidas AG
22.02.2023

adidas presents Spring/Summer Road Cycling Collection

  • The SS23 Collection brings an update to the Road cycling range – and includes the introduction of the Road Cycling Shoe 2.0
  • Featuring material technologies including AEROREADY and WIND.RDY fabrics, along with inclusive sizing for women, the spring/summer adidas Road Cycling Collection is designed to help more people clip-in to the sport
  • Inspired by the inclusive ethos driving cycling collectives around the world, the new Collection is accompanied by a launch film celebrating cycling clubs in the cities of London, Dubai and New York.

Using feedback from new and experienced cyclists alike, the adidas Road Cycling Collection is a range of apparel designed to help more people clip-in to the power of cycling and become part of this community on the move.

Featuring material technologies including WIND.RDY and AEROREADY fabrics, along with inclusive sizing for women, this new and improved range helps keep cyclists light in the saddle while offering wind protection on cool, breezy days and managing body sweat to keep riders feeling comfortable for longer.

  • The SS23 Collection brings an update to the Road cycling range – and includes the introduction of the Road Cycling Shoe 2.0
  • Featuring material technologies including AEROREADY and WIND.RDY fabrics, along with inclusive sizing for women, the spring/summer adidas Road Cycling Collection is designed to help more people clip-in to the sport
  • Inspired by the inclusive ethos driving cycling collectives around the world, the new Collection is accompanied by a launch film celebrating cycling clubs in the cities of London, Dubai and New York.

Using feedback from new and experienced cyclists alike, the adidas Road Cycling Collection is a range of apparel designed to help more people clip-in to the power of cycling and become part of this community on the move.

Featuring material technologies including WIND.RDY and AEROREADY fabrics, along with inclusive sizing for women, this new and improved range helps keep cyclists light in the saddle while offering wind protection on cool, breezy days and managing body sweat to keep riders feeling comfortable for longer.

The spring/summer range includes updates to all apparel pieces. This includes a soft-touch Short Sleeve Cycling Jersey made with AEROREADY fabric that adapts to movement, while a versatile, packable WIND.RDY Cycling Gilet is an additional layer on breezy days.

Padded Cycling Bib Shorts make light work of endurance rides with supportive, dual-density pads absorbing vibrations, and AEROREADY fabric helping legs feel dry and comfortable for longer. A Cycling Cap made with soft, sweat wicking AEROREADY fabric and mesh inserts tops off a collection of road essentials made for cyclists at every stage of their journey.

More information:
adidas Sportswear
Source:

adidas AG

(c) adidas AG
SS23 Melbourne Tennis Collection - Felix Auger Aliassime
13.01.2023

adidas introduces the new SS23 Melbourne Tennis Collection

  • adidas unveils its SS23 Melbourne Tennis Collection – an apparel range fit for performance
  • Inspired by plants and florals, the collection features bold prints, vibrant colorways and a moiré effect textile
  • The adidas SS23 Melbourne Tennis Collection will be available from Jan 13 2023

adidas launches its new SS23 Melbourne Tennis Collection, a range of performance apparel featuring striking colorful prints, inspired by plant life and nature. Select pieces feature a contrast-color mesh layering that when in motion creates a moiré effect and helps to mask the player’s movements and positioning on court.

With the help of innovation, adidas is seeing possibilities in turning towards new resources. For these products adidas turned to a greenhouse gas technology. It uses captured industrial emissions as a new material feedstock. CO2 is fermented into ethanol which constitutes 30% by weight of a polyester yarn. adidas knitted this yarn into various products and now this carbon-based ethanol makes up a minimum of 15% by weight of these garments.

  • adidas unveils its SS23 Melbourne Tennis Collection – an apparel range fit for performance
  • Inspired by plants and florals, the collection features bold prints, vibrant colorways and a moiré effect textile
  • The adidas SS23 Melbourne Tennis Collection will be available from Jan 13 2023

adidas launches its new SS23 Melbourne Tennis Collection, a range of performance apparel featuring striking colorful prints, inspired by plant life and nature. Select pieces feature a contrast-color mesh layering that when in motion creates a moiré effect and helps to mask the player’s movements and positioning on court.

With the help of innovation, adidas is seeing possibilities in turning towards new resources. For these products adidas turned to a greenhouse gas technology. It uses captured industrial emissions as a new material feedstock. CO2 is fermented into ethanol which constitutes 30% by weight of a polyester yarn. adidas knitted this yarn into various products and now this carbon-based ethanol makes up a minimum of 15% by weight of these garments.

In addition, the collection also utilizes HEAT.RDY and Aeroready technologies. HEAT.RDY technology is designed to maximize airflow and optimize sweat distribution, while AEROREADY is powered by moisture-wicking fabric that absorbs sweat quickly for a dry feeling, helping players to move freely and comfortably on court.

The SS23 Melbourne Tennis Collection will be premiered on court by adidas athletes, including Stefanos Tsitsipas, Felix Auger Aliassime, Garbiñe Muguruza, Qiang Wang and Maria Sakkari.

The SS23 Melbourne Tennis Collection will be available from Jan 13.

More information:
adidas Sportswear polyester yarns
Source:

adidas AG

Photo: LYCRA® naturalFX™ technology powered by HeiQ
LYCRA® naturalFX™ technology powered by HeiQ
15.11.2022

HeiQ and The LYCRA Company: Added-value technology for cotton knitwear

  • LYCRA® naturalFX™ technology offers durable comfort stretch and fit for 100% cotton knitwear.

HeiQ and The LYCRA Company created a new and durable solution for 100% cotton fabric, adding stretch and recovery properties while keeping it fully recyclable.

HeiQ, a leader in performance finish technologies, and The LYCRA Company, a leader in developing innovative and sustainable fiber and technology solutions for the apparel and personal care industries, announced the launch of LYCRA® naturalFX™ technology, a proprietary textile finishing process for 100% cotton knit garments designed for mass market applications.

LYCRA® naturalFX™ technology, powered by HeiQ, enhances cotton knitwear, addressing critical consumer pain points, and improving the consumer’s overall wearing experience. This technology provides durable comfort stretch, fit, and soft hand-feel to 100% cotton knitwear compared to conventional finishes. Even after repeated washing and wearing, LYCRA® naturalFX™ technology helps knitwear retain its shape, which helps extend the garment’s lifespan and potentially reduce its environmental impact.

Source:

HeiQ

Photo: FET
FET-103 Monofilament meltspinning system
10.10.2022

RHEON LABS: Fibre with unique strain-rate sensitive characteristics

RHEON LABS, a fast-growing materials technology company based in Battersea, London, has completed an extensive 6 month trial with FET, a world leader in laboratory and pilot meltspinning equipment. Backed by a £173,000 grant from Innovate UK for feasibility studies, RHEON LABS has further developed its RHEON™ technology, a reactive polymer that dynamically stiffens when subjected to force. The technology can control energy of any amplitude or frequency, from small vibrations to forces at ballistic-speeds and therefore has a wide range of applications.
 
This Innovate UK Smart Grant-backed project aims to develop a hyper viscoelastic fibre from RHEON™ which displays high strain-rate sensitive properties. Creating a fibre with unique strain-rate sensitive properties will be a world first. It will enable the creation of a 'breakthrough-generation' of stretch textiles that can actively absorb, dampen and control energy during movement, rather than simply acting as a spring.

RHEON LABS, a fast-growing materials technology company based in Battersea, London, has completed an extensive 6 month trial with FET, a world leader in laboratory and pilot meltspinning equipment. Backed by a £173,000 grant from Innovate UK for feasibility studies, RHEON LABS has further developed its RHEON™ technology, a reactive polymer that dynamically stiffens when subjected to force. The technology can control energy of any amplitude or frequency, from small vibrations to forces at ballistic-speeds and therefore has a wide range of applications.
 
This Innovate UK Smart Grant-backed project aims to develop a hyper viscoelastic fibre from RHEON™ which displays high strain-rate sensitive properties. Creating a fibre with unique strain-rate sensitive properties will be a world first. It will enable the creation of a 'breakthrough-generation' of stretch textiles that can actively absorb, dampen and control energy during movement, rather than simply acting as a spring.

For close-fitting activewear and sports bras, the ability to actively control muscle mass or soft tissue movement during exercise will be a game-changing advancement. It will allow brands to engineer garments that relax during everyday use but actively stiffen during exercise for improved support and performance.
The Innovate UK grant was awarded under the category of Hyper-Viscoelastic Fibre Extrusion for Textile Manufacture. Fibre Extrusion Technology Limited (FET) enabled the customer trials at its bespoke Fibre Development Centre in Leeds, England using its in-house FET-103 Monofilament meltspinning facilities, in harness with RHEON and FET technical operatives. The next phase will be to upscale the trials of preferred materials on RHEON’s own new FET-103 meltspinning line, with FET’s continued support and expertise on hand.
 
Creating a fibre with unique strain-rate sensitive characteristics could be as radical a change in the market as the initial introduction of stretch fibre with the launch of Lycra™. The textiles would have a multitude of beneficial properties and would provide significantly less compression in the garment than conventional materials, substantially improving user comfort, support and performance.

Source:

DAVID STEAD PROJECT MARKETING LTD

15.08.2022

THE ITALIAN LUSTER at Munich Fabric Start

Munich Fabric Start presents a new project-area that will take place during the next edition.
BLUEZONE with CATALYZER and KEYHOUSE will be the place to be for the blue community on 30 and 31 August. As a global key event for the denim industry, 90 international denim mills, weavers, manufacturers and suppliers will show their latest innovations and trends in the Zenithhalle, the Kohlebunker and the Kesselhaus.

"THE ITALIAN LUSTER" will offer all visitors a deep dive into the Made in Italy supply chain with companies that have turbocharged growth by focusing on quality, innovation and research. Well-known and international companies that can make an important contribution to European and global brands.

From the production of trimmings and accessories, to the creation of unique fabrics, to the inspiration of new collections and their realization to the finishing of the garments, Made in Italy still represents the reality par excellence focused on ethical and sustainable production.

Munich Fabric Start presents a new project-area that will take place during the next edition.
BLUEZONE with CATALYZER and KEYHOUSE will be the place to be for the blue community on 30 and 31 August. As a global key event for the denim industry, 90 international denim mills, weavers, manufacturers and suppliers will show their latest innovations and trends in the Zenithhalle, the Kohlebunker and the Kesselhaus.

"THE ITALIAN LUSTER" will offer all visitors a deep dive into the Made in Italy supply chain with companies that have turbocharged growth by focusing on quality, innovation and research. Well-known and international companies that can make an important contribution to European and global brands.

From the production of trimmings and accessories, to the creation of unique fabrics, to the inspiration of new collections and their realization to the finishing of the garments, Made in Italy still represents the reality par excellence focused on ethical and sustainable production.

"THE ITALIAN LUSTER" will allow all visitors an incredible journey into the Italian supply chain that has the ability to meet any demand of brands, from small to large production needs.

On the top floor of the Catalyzer Hall, it will be possible to view the individual collections of the companies in attendance and receive a beautiful gift specially created by the CADICA GROUP company from Carpi.

 
Participants
ACM - TRIMS AND ACCESSORIES PRODUCER
ACM was founded in 1982.
Since 1982, ACM has been providing the fashion world with unique, sought-after and customized details, guaranteeing prestigious and innovative workmanship. Each and every product is the result of the care we take at every stage of our production process: from the prototype, designed by putting the consumer's health first, to production with state-of-the-art machinery, which allows for fine workmanship and cutting-edge customization, while minimizing the impact on the environment (we are GRS certified) and complying with the strictest eco-toxicological regulations.

FASHION ART - LUXURY FASHION DESIGN
Fashionart is the brainchild of Andrea Rambaldi, who, after learning his trade from his parents, his mother a seamstress and his father the owner of a dye shop, decided to pursue a freelance career.
He began by collaborating with companies in the textile sector, where he deepened his knowledge in the field of chemistry and industrial processes, touching on the problems of processing cycles.
The real turning point came as a result of an important job for the Maison Chanel, which recognized the originality and effectiveness of his technical proposals. From that moment, this is 2008, FashionArt was born, a company focused on luxury fashion and design, expert in the design and production of garments.
From the idea to the final product, the company is able to support the client throughout the entire production process.
Since then, the company has grown and developed exponentially thanks to a team of managers, artists and experts whose experience makes them a benchmark in the high fashion industry. Fashionart operates exclusively in high fashion, a very difficult field in which to combine experience and technique with art and creativity, where our potential can be expressed to the fullest.

ELLETI - GARMENTS AND WASHING MAKER
Advocate of an approach that combines tradition, creativity, and innovation, for over 30 years Elleti Group has defined standards of absolute excellence for the denim industry. Born in the 80s in San Bonifacio, near Verona, the company developed in a one-of-a-kind context, a hotbed of ideas that led to the defining and establishing of new professions and skills in the field of denim treatment and garment personalization. Led by Luigi Lovato, right from the start the company established itself on the denim scene thanks to an ambitious and pioneering investment in new solutions. The following ten years mark an important growth which leads to the internationalization both of brand and production. After the implementing of a new department for garment dyeing, Elleti Group was ready to welcome the ever-increasing international demand, equipping itself with the first laundry in Tunisia, a country logistically central in the Mediterranean area, and as a result, ideal for the development of a complete textile supply chain. This successful story continues to unfold in the 2000s, a decade that marks the opening to the market of garment making thanks to two new structures in Romania, and peaks with the acquisition of Martelli Lavorazioni Tessili. Today Elleti Group stands firm in the market as a result of a complete offer that preserves the company’s artisanal vocation enriched through a constant process of responsible innovation.

In addition, companies BERTO INDUSTRIA TESSILE and OLIMPIAS GROUP will participate in the project by presenting their collections within their booths in the Catalyzer hall.

Source:

EFFE-BI SRL PR & COMMUNICATION

(c) adidas AG
01.08.2022

adidas unveils collection that celebrates community, heritage, and identity

adidas unveils the first of two drops with South African luxury designer, Thebe Magugu. The debut collection for women features the celebratory and joyful artwork of a woman dancing, designed in collaboration with artist Phathu Nembilwi, and influenced by Thebe’s mother, aunt and grandmother, and the theme of femininity, interwoven with leading adidas material technology . Each garment features an abstract selection of bright and punchy colors including, impact orange and yellow, accents of shock pink, backgrounded by pulse lilac. The collection spans across sports including running , swimming , training , tennis , football , and cycling alongside a set of casual lifestyle garments.  

United by a shared passion for inclusivity and kinship, the collection includes a three-piece modesty swimwear set made in part with recycled materials and chlorine resistant fabric that is lightweight and chlorine-resistant; swimwear in inclusive sizing (XS-4XL); and gender-neutral pieces with UNITEFIT – a fit system that is created with a spectrum of sizes, genders, and forms in mind.

adidas unveils the first of two drops with South African luxury designer, Thebe Magugu. The debut collection for women features the celebratory and joyful artwork of a woman dancing, designed in collaboration with artist Phathu Nembilwi, and influenced by Thebe’s mother, aunt and grandmother, and the theme of femininity, interwoven with leading adidas material technology . Each garment features an abstract selection of bright and punchy colors including, impact orange and yellow, accents of shock pink, backgrounded by pulse lilac. The collection spans across sports including running , swimming , training , tennis , football , and cycling alongside a set of casual lifestyle garments.  

United by a shared passion for inclusivity and kinship, the collection includes a three-piece modesty swimwear set made in part with recycled materials and chlorine resistant fabric that is lightweight and chlorine-resistant; swimwear in inclusive sizing (XS-4XL); and gender-neutral pieces with UNITEFIT – a fit system that is created with a spectrum of sizes, genders, and forms in mind.

The high-performance tennis pieces will be premiered during one of the most prominent hardcourt tournaments by adidas’ inspirational athletes Dana Mathewson, Stefanos Tsitsipas, Felix Auger Aliassime and Daria Kasatkina who are passionate about showing support for what matters and encouraging diversity and inclusivity on and off the court. The tennis collection features the Purple NY UNITEFIT Tennis Dress, delivering style and functionality, made in part with recycled materials.

Alongside the performance pieces, the statement Originals looks include the Originals Crop T-shirt, in white and semi pulse lilac, delivering classic streetwear style, and the Originals 7/8 Leggings, a go-to choice for every occasion. The collaboration also includes remixes of iconic adidas footwear silhouettes including the Stan Smith, Nizza Platform, Astir and Forum footwear, which feature design accents from Thebe Magugu's signature prints. Reflecting adidas's commitment to consciously crafting performance materials, hero styles and pieces have also been made in part with recycled materials, just one of the innovations that represent adidas' commitment to help end plastic waste. 

More information:
adidas Sportswear
Source:

adidas AG

26.07.2022

adidas adjusts outlook for 2022: Declining revenues in Greater China expected

adidas is adjusting its outlook for the financial year 2022. While second quarter results were somewhat ahead of expectations reflecting continued strong momentum in Western markets and a return to growth in Asia-Pacific, the company has been experiencing a slower-than-expected recovery in its business in Greater China since the start of the third quarter. Previously, the company had assumed that in absence of any major lockdowns as of Q3, currency-neutral revenues in the region would be flat during the second half of the year versus the prior year level. However, given the continued widespread covid-19-related restrictions, adidas now expects revenues in Greater China to decline at a double-digit rate during the remainder of the year.

adidas is adjusting its outlook for the financial year 2022. While second quarter results were somewhat ahead of expectations reflecting continued strong momentum in Western markets and a return to growth in Asia-Pacific, the company has been experiencing a slower-than-expected recovery in its business in Greater China since the start of the third quarter. Previously, the company had assumed that in absence of any major lockdowns as of Q3, currency-neutral revenues in the region would be flat during the second half of the year versus the prior year level. However, given the continued widespread covid-19-related restrictions, adidas now expects revenues in Greater China to decline at a double-digit rate during the remainder of the year.

As a result, adidas now expects currency-neutral revenues for the total company to grow at a mid- to high-single-digit rate in 2022 (previously: at the lower end of the 11% – 13% range). Because of the less favorable market mix due to lower-than-expected revenues in Greater China as well as the impact from initiatives to clear excess inventories in this market until the end of the year, the company’s gross margin is now expected to be around 49.0% in 2022 (previously: around 50.7%). Consequently, the company’s operating margin is now forecasted to be around 7.0% in 2022 (previously: around 9.4%) and net income from continuing operations is expected to reach a level of around € 1.3 billion (previously: at the lower end of the € 1.8 billion – € 1.9 billion range).

So far, the company did not experience a meaningful slowdown in the sell-through of its products or significant cancellations of wholesale orders in any other market. Nevertheless, the adjusted guidance also accounts for a potential slowdown of consumer spending in these markets during the second half of the year as a result of the more challenging macroeconomic conditions.

Despite these headwinds, adidas continues to expect double-digit revenue growth during the second half of the year for the total company. In addition to easier prior year comparables, the acceleration will be driven by adidas’ strong product pipeline, the restocking opportunity with its wholesale customers given unconstrained supply as well as the support from major sporting events.

Based on preliminary numbers, adidas’ currency-neutral revenues grew 4% during the second quarter. This increase was driven by strong double-digit growth in North America and Latin America, high-single-digit growth in EMEA (also double-digit growth excluding negative Russia/CIS impact) as well as a return to growth in Asia-Pacific. In euro terms, sales increased 10% to € 5.596 billion. The company’s gross margin declined 1.5 percentage points to a level of 50.3% and operating margin reached 7.0% during the second quarter (2021: 10.7%). Net income from continuing operations was € 360 million in Q2 (2021: € 387 million) supported by a one-time tax benefit of more than € 100 million due to the reversal of a prior year provision.

More information:
adidas financial year 2022
Source:

adidas AG

(c) Willy Bogner GmbH & Co. KGaA
28.06.2022

BOGNER: GREGORY SIFF Capsule Collection Fall/Winter 2022

FIRE+ICE introduces as a special highlight in the Fall/Winter season 2022 an exlusive collaboration with acclaimed American artist Gregory Siff. Gregory Siff is best known for his highly emotive style, which merges abstraction, pop and action painting. By using inks, acrylic and spray paint, he creates iconic elements, capturing time and nostalgia.

Gregory Siff applies his hand-signature in a special print story and creates iconic elements out of FIRE+ICE’s unique DNA and story, which begins with Willy Bogner’s 1986 film. He creates artworks in black and white or combined with bright colors, which are applied to the FIRE+ICE styles using various print and jacquard techniques.

FIRE+ICE introduces as a special highlight in the Fall/Winter season 2022 an exlusive collaboration with acclaimed American artist Gregory Siff. Gregory Siff is best known for his highly emotive style, which merges abstraction, pop and action painting. By using inks, acrylic and spray paint, he creates iconic elements, capturing time and nostalgia.

Gregory Siff applies his hand-signature in a special print story and creates iconic elements out of FIRE+ICE’s unique DNA and story, which begins with Willy Bogner’s 1986 film. He creates artworks in black and white or combined with bright colors, which are applied to the FIRE+ICE styles using various print and jacquard techniques.

Source:

Willy Bogner GmbH & Co. KGaA

PREMIUM GROUP & JOOR present their first Hybrid Trade Fair Platform (c) Premium Exhibitions GmbH
09.06.2022

PREMIUM GROUP & JOOR present hybrid Trade Fair Platform

Premium Group and JOOR have renewed their partnership to power the SS23 PREMIUM and SEEK trade shows through JOOR’s digital platform, underpinning their belief in the power of a hybrid approach to wholesale.

From 7 - 9 July, buyers visiting the shows in Berlin will be able to learn more about and shop from exhibitors in a new hybrid way. Buyers can discover the full PREMIUM and SEEK portfolio of brands both in-person and online 24/7 by visiting JOOR Passport, JOOR's digital trade show destination.

Premium Group and JOOR have renewed their partnership to power the SS23 PREMIUM and SEEK trade shows through JOOR’s digital platform, underpinning their belief in the power of a hybrid approach to wholesale.

From 7 - 9 July, buyers visiting the shows in Berlin will be able to learn more about and shop from exhibitors in a new hybrid way. Buyers can discover the full PREMIUM and SEEK portfolio of brands both in-person and online 24/7 by visiting JOOR Passport, JOOR's digital trade show destination.

Premium Group unites its various show locations to one cosmos for SS23 at Messe Berlin. The PREMIUM and SEEK shows will be joined by two further components— The Ground is a D2C creative platform for brands and consumers to meet, connect, and collaborate through one-of-a-kind experiences, engaging content, and innovative products, while FASHIONTECH, features masterclasses and panel discussions from the fashion industry’s most brilliant minds. A calendar of content includes deep dives into strong, successful, and sustainable strategies. As part of the content offer, JOOR will facilitate a masterclass on ‘Digital Wholesale’ and a future-looking roundtable discussion with four leading fashion brands on the FASHIONTECH stage.

Throughout the duration of the show, in-person buyers and visitors will have the ability to shop via the Premium Group mobile app. By simply scanning a brand’s corresponding QR code, visitors will link to the brand’s custom profile on JOOR Passport and be able to shop collections directly on the platform. JOOR Passport will also extend the duration of the shows by up to three months, allowing brands to continue wholesale selling digitally outside the window of the physical show.

JOOR and Premium Group’s flexible hybrid format allows visitors and brands a seamless digital and physical introduction to each other and their collections, the opportunity to connect in an efficient, effective, and longer term way, and the convenience to shop the show 24 hours a day from anywhere in the world.

Brands participating include Drykorn, Closed, Bertoni of Denmark, Veja, Ecoalf, Wrangler and Absolut Cashmere.

Source:

Premium Exhibitions GmbH

Huntsman
30.05.2022

Huntsman Textile Effects at Outdoor Retailer Summer 2022

Huntsman Textile Effects, a global leader in innovative solutions and environmentally sustainable products, will be at Outdoor Retailer in Denver, Colorado this week to present end-to-end solutions that enable outdoor apparel brands to achieve the functionality that outdoor adventurers crave with on-trend aesthetics and a high degree of sustainability.

Resource-saving solutions
Huntsman will highlight the AVITERA® SE Fast process. This technology delivers the lowest environmental impact for dyeing polyester-cellulosic (PES-CO) blends. It combines alkali-clearable TERASIL® W/WW disperse dyes and AVITERA® SE reactive dyes to cut processing time from around nine hours to just six, helping mills to reduce the water and energy required for production by up to 50% and to increase output by up to 25% or more. The new process also delivers outstanding wet-fastness to ensure that sportswear will not bleed or stain during home laundering or while in storage or transit.

Huntsman Textile Effects, a global leader in innovative solutions and environmentally sustainable products, will be at Outdoor Retailer in Denver, Colorado this week to present end-to-end solutions that enable outdoor apparel brands to achieve the functionality that outdoor adventurers crave with on-trend aesthetics and a high degree of sustainability.

Resource-saving solutions
Huntsman will highlight the AVITERA® SE Fast process. This technology delivers the lowest environmental impact for dyeing polyester-cellulosic (PES-CO) blends. It combines alkali-clearable TERASIL® W/WW disperse dyes and AVITERA® SE reactive dyes to cut processing time from around nine hours to just six, helping mills to reduce the water and energy required for production by up to 50% and to increase output by up to 25% or more. The new process also delivers outstanding wet-fastness to ensure that sportswear will not bleed or stain during home laundering or while in storage or transit.

EROPON® E3-SAVE is another next-generation water-saving innovation. An all-in-one textile auxiliary for PES processing, it allows pre-scouring, dyeing and reduction clearing to be combined in a single bath and eliminates the need for anti-foaming products, which shortens processing time and further saves water and energy.

Eco-friendly stain and rain resistance
Huntsman will also present eco-friendly finishes that repel water and stains to help garments look new for longer. Continuing its long-standing relationship with Chemours, Huntsman is highlighting Teflon™ EcoElite with Zelan™ R3 technology. The industry’s first renewably sourced water-repellent finish, it contains 63% plant-based materials and exceeds performance levels possible with traditional fluorinated technologies, preserving breathability while offering excellent water repellency and durability.

Another breakthrough for brands and mills is PHOBOTEX® RSY for outerwear. A next-generation non-fluorinated water-repellent finish, its performance is comparable to formulations based on per-fluorinated chemicals (PFCs), delivering sustainable protection that keeps the wearer dry, even in the most demanding environments. It is a perfect combination of excellent water repellency and extremely high wash durability.

Innovative odor control solutions
Huntsman will also showcase antimicrobial and odor-control solutions as part of its partnership with Sciessent. Sciessent’s latest anti-odor technology, NOBO™, has been specifically developed to reduce odors in natural and synthetic fabrics. It can be incorporated into virtually any fabric, making it ideal for everything from base layer and activewear tops to socks and underwear to hiking pants, chinos and hard shell jackets. It offers a cost-effective way to upgrade everyday garments.

In addition, the partners will also present Sciessent’s Agion Active X2®, a next-generation odor-control solution that combines advanced antimicrobial and odor-absorbing technologies to both capture and fight odor-causing bacteria, and Lava X2®, a standalone odor adsorption product and key component of Agion Active X2® that attracts, adsorbs and degrades odors for long-lasing odor protection.

Source:

Huntsman

Photo: Bogner
25.05.2022

BOGNER Frozen Riviera: The 90th Anniversary Capsule Collection

90 years of BOGNER are celebrated with the Anniversary Capsule Collection Frozen Riviera. Frozen Riviera draws inspiration from the pioneering figure of Maria Bogner, the woman who made the mountains chic. BOGNER not only adored the Riviera, but also supplied its leading style icons with their winter wardrobes.

The result is a Cross Capsule Collection of BOGNER Sport and Fashion, that represents the future heritage of the brand. A palette of rich blues and off-white is enlivened by gold trim details, depicting an abstract print pattern of waves and slopes that underlines the connection between the Mediterranean and the Alps.

The iconic silhouettes of the past 90 years are reinterpreted for winter and combined with new volumes, techniques and materials - always with an eye to the future. Characterized by modern silhouettes, tonal outfits and a look of loose elegance, BOGNER heritage details meet the latest innovations. The result: Athluxury Sports Fashion.

90 years of BOGNER are celebrated with the Anniversary Capsule Collection Frozen Riviera. Frozen Riviera draws inspiration from the pioneering figure of Maria Bogner, the woman who made the mountains chic. BOGNER not only adored the Riviera, but also supplied its leading style icons with their winter wardrobes.

The result is a Cross Capsule Collection of BOGNER Sport and Fashion, that represents the future heritage of the brand. A palette of rich blues and off-white is enlivened by gold trim details, depicting an abstract print pattern of waves and slopes that underlines the connection between the Mediterranean and the Alps.

The iconic silhouettes of the past 90 years are reinterpreted for winter and combined with new volumes, techniques and materials - always with an eye to the future. Characterized by modern silhouettes, tonal outfits and a look of loose elegance, BOGNER heritage details meet the latest innovations. The result: Athluxury Sports Fashion.

More information:
Bogner Riviera
Source:

Bogner

(c) Huntsman Textile Effects
22.04.2022

Huntsman Textile Effects at Performance Days 2022

Huntsman Textile Effects, a global leader in innovative solutions and environmentally sustainable products, is featuring high-performance end-to-end systems for protection effects and sustainable solutions for any wear at Performance Days on April 27-28, 2022, in Munich, Germany.

With more consumers seeking comfort and protection when buying sportwear, they expect their sports apparel to dry quickly, resist stains and odors, and offer breathability. Achieving these functionalities with on-trend aesthetics whilst realizing sustainability, are possible.

Huntsman Textile Effects, a global leader in innovative solutions and environmentally sustainable products, is featuring high-performance end-to-end systems for protection effects and sustainable solutions for any wear at Performance Days on April 27-28, 2022, in Munich, Germany.

With more consumers seeking comfort and protection when buying sportwear, they expect their sports apparel to dry quickly, resist stains and odors, and offer breathability. Achieving these functionalities with on-trend aesthetics whilst realizing sustainability, are possible.

Resource saving solutions
Huntsman will introduce the AVITERA® SE Fast process at Performance Days. The revolutionary technology delivers the lowest environmental impact for dyeing polyester-cellulosic (PES-CO) blends. It combines alkali-clearable TERASIL® W/WW disperse dyes and AVITERA® SE reactive dyes to cut processing time from around nine hours to just six, helps mills reduce the water and energy required for production by up to 50% and increases output by up to 25% or more while delivering outstanding wet-fastness to ensure that sportswear will not bleed or stain during home laundering, or while in storage or transit.

EROPON® E3-SAVE is another next-generation water saving innovation. An all-in-one textile auxiliary for PES processing, it allows pre-souring, dyeing and reduction clearing to be combined in a single bath and eliminates the need for anti-foaming products, which shortens processing time and saves water and energy.

Eco-friendly stain and rain resistance
In partnership with Chemours, Huntsman will present the new eco-friendly finishes that repel water and stains, and help garments looking new for longer. Teflon™ EcoElite with Zelan™ R3 technology contains 63% plant-based materials and is the industry’s first renewably sourced water-repellent finish. It exceeds performance levels possible with traditional fluorinated technologies, with excellent water repellency and durability while reserving breathability.

Innovative odor control solutions
Huntsman will also showcase revolutionary antimicrobial and odor-control solutions as part of their partnership with Sciessent. Sciessent’s latest anti-odor technology – NOBO™ specifically developed to reduce odors in natural and synthetic fabrics. It can be incorporated into virtually any fabric – from base layer and activewear tops to socks and underwear to jeans and chinos. It offers a cost-effective way to upgrade everyday garments.

In addition, the partners will also present Sciessent’s Agion Active X2®, a next-generation odor-control solution that combines advanced antimicrobial and odor-absorbing technologies to both capture and fight odor-causing bacteria, and Lava X2®, a standalone odor adsorption product and key component of Agion Active X2® that attracts, absorbs and degrades odors for long-lasing odor protection.

 

Source:

Huntsman Textile Effects

(c) SITIP
17.03.2022

Sitip: Fabrics for the first 100% sustainable SCOTT Racing Team biking uniform

Sitip confirms for the third year its partnership with SCOTT Racing Team in the production of the team uniform created in collaboration with ROICA™ EF of Asahi Kasei and Rosti.

The partnership was born in 2019 and celebrated during Ispo 2020, which returns for the third consecutive year to re-propose an exclusive and special uniform, designed to be extremely performing but also, and entirely, eco-sustainable.

Starting from the performance requirements of athletes, who need highly technical fabrics extremely breathable, comfortable on the skin, resistant and with perfect shape retention able to support them in competitions, Sitip has chosen the fabrics of its Native Sustainable Textiles line - technology which applies to fabrics produced with recycled yarns and chemicals with low environmental impact, implementing the GRS (Global Recycle Standard) standard, with Asahi Kasei’s premium ROICA™ EF stretch yarn.

Sitip confirms for the third year its partnership with SCOTT Racing Team in the production of the team uniform created in collaboration with ROICA™ EF of Asahi Kasei and Rosti.

The partnership was born in 2019 and celebrated during Ispo 2020, which returns for the third consecutive year to re-propose an exclusive and special uniform, designed to be extremely performing but also, and entirely, eco-sustainable.

Starting from the performance requirements of athletes, who need highly technical fabrics extremely breathable, comfortable on the skin, resistant and with perfect shape retention able to support them in competitions, Sitip has chosen the fabrics of its Native Sustainable Textiles line - technology which applies to fabrics produced with recycled yarns and chemicals with low environmental impact, implementing the GRS (Global Recycle Standard) standard, with Asahi Kasei’s premium ROICA™ EF stretch yarn.

This line includes NATIVE-BICIMANIA and NATIVE-PIRATA, two GRS-certified recycled polyester fabrics chosen for the production of the uniform shirt, enriched by Microsense Soft Performance technology - able to guarantee the product a delicate softness and maximum comfort on the skin.

This year the absolute novelty is represented by the shorts, for a complete uniform: made with the NATIVE-THUNDERBIKE POWER fabric, designed for high performance sports, in recycled polyamide and always with the ROICA™ EF yarn by Asahi Kasei.

More information:
SITIP Asahi Kasei SCOTT Racing Team
Source:

SITIP

KARL MAYER: New perspectives through precise lace symmetry (c) KARL MAYER
Examples of Symm-Net designs
08.03.2022

KARL MAYER: New perspectives through precise lace symmetry

  • Symm-Net articles made using the new MJ 92/1 B impress with their perfectly symmetrical appearance

Lace is a delicate seducer. The more finely crafted its ground structure, the more effective its refined designs come across, and as such, the higher the overall quality. The innovative Symm-Net pieces, which can be produced on KARL MAYER’s new MJ 92/1 B, have a look that sets new standards.

  • Symm-Net articles made using the new MJ 92/1 B impress with their perfectly symmetrical appearance

Lace is a delicate seducer. The more finely crafted its ground structure, the more effective its refined designs come across, and as such, the higher the overall quality. The innovative Symm-Net pieces, which can be produced on KARL MAYER’s new MJ 92/1 B, have a look that sets new standards.

Lace offering maximum clarity and balance
Symm-Net lace is characterised by an extremely delicate design, offering absolute symmetry. This is thanks to the particular configuration of the MJ 92/1 B – the new multi-bar jacquard raschel machine features a split-design jacquard bar with separate threading, and can thus work using both equal and counter lapping. In addition, the newcomer has two ground guide bars at the back for counterlapped elastane. For Symm-Net’s ground structure, GB1 works a pillar notation whilst the jacquard bar works a counter-lapped inlay. The result is a net structure with absolutely symmetrical, clearly defined symmetry. To perfect the geometry, the two elastane bars with split threading – i.e. 1 in, 1 out – and counter-lapping patterning mirror the movement of the jacquard bar.

The lapping patterns thus look as follows:
• JB 91: 0 – 0 / 2 – 2 // and JB 92: 2 – 2 / 0 – 0 //
• GB 93: 0 – 0 / 1 – 1 // and GB 94: 1 – 1 / 0 – 0 //

The ground structure is not only more uniform, but also more stable than its counterparts manufactured with equal lapping. The advantages of Symm-Net are particularly visible when working finer mesh constructions. “When it comes to a delicate appearance, Leavers lace traditionally sets the standard; in particular, Endsor- Net is known for its delicate design. There is hardly any discernible difference with Symm-Net, which should open up new design perspectives, especially for the premium brands in Europe,” explains Jamie Heather, lace expert at KARL MAYER. Symm-Net offers a further advantage thanks to its simple pattern development. For example, the patterning process does not require any updates to the commonly used patterning software, SAPO and ProCad – only the machine database needs to be adapted.

High design flexibility
In addition to the Symm-Net variants, all existing patterns of the OJ 91/1 B, MJ 85/1 B and OJ 83/1 B can be implemented on the MJ 92/1 B in E 24 without restrictions; switching from the new counter lapping to the traditional JACQUARDTRONIC® LACE pattern is seamless. Jamie Heather is certain this flexibility will give customers a real competitive advantage.

All the prerequisites for a bestseller
The MJ 92/1 B has been successfully offered on the market since May 2021. The newcomer is available in gauge E 24, with a working width of 134". Despite its high design flexibility, it still offers first-class productivity. It can also reach speeds of up to 800 rpm when producing Symm-Net articles. To allow for diverse product design, 88 pattern guide bars and two elastane bars, arranged in 16 shogging lines, are available. Thanks to these features, the MJ 92/1 B mainly produces elastic galloon lace, but also all-over lace for stylish lingerie items.

Source:

KARL MAYER Verwaltungsgesellschaft mbH

(c) adidas AG
25.02.2022

adidas celebrates and supports Black women in Sport, Fashion and Innovation

  • This Black History Month, the brand is announcing a series of ongoing initiatives focused on celebrating, uplifting and supporting Black women - starting with elevating stories of their lived experiences
  • New community actions include an accelerator program for social entrepreneurs; a series of adidas Community curriculums and mentorship opportunities; and an industry-changing design program for the next generation of creators
  • Powered by its Impossible Is Nothing attitude, adidas is accelerating its mission to create real , lasting change for historically underserved communities

In a continuation of the brand’s Impossible Is Nothing attitude – and its biggest ever commitment to women – adidas is centering its Black History Month initiatives around celebrating, uplifting and supporting Black Women in sport, fashion and innovation.

  • This Black History Month, the brand is announcing a series of ongoing initiatives focused on celebrating, uplifting and supporting Black women - starting with elevating stories of their lived experiences
  • New community actions include an accelerator program for social entrepreneurs; a series of adidas Community curriculums and mentorship opportunities; and an industry-changing design program for the next generation of creators
  • Powered by its Impossible Is Nothing attitude, adidas is accelerating its mission to create real , lasting change for historically underserved communities

In a continuation of the brand’s Impossible Is Nothing attitude – and its biggest ever commitment to women – adidas is centering its Black History Month initiatives around celebrating, uplifting and supporting Black Women in sport, fashion and innovation.

Brought to life through athlete partners like Kahleah Copper, Erica Wheeler, Angel McCoughtry , Imani Dorsey, Kendra Harrison and Sarah Nurse , this year’s Black History Month platform focuses on the representation of Black voices by spotlighting the real-life experiences of Black athletes. Meanwhile, sustained community programming and actions will offer Black women creators with real-life opportunities for education, mentorship and growth.

Among many long-term community initiatives that create more opportunities for Black girls and women, adidas is deepening its commitment with the following programs launching this month and beyond:

  • Cultivate & B.L.O.O.M (Building Legacies Out Of Movements) an adidas Accelerator - adidas has created an accelerator program that aims to close the opportunity gap that exists for social entrepreneurs of color.  
  • S.E.E.D. (School for Experimental Education in Design) Program - S.E.E.D. is a two-year program at the adidas Brooklyn Creator Farm in partnership with Pensole Academy
  • adidas Community Platform - adidas Community is a digital network for education, creative collaboration , and growth opportunities that pairs community members with community mentors

Other ongoing programming and partnerships includes work with adidas Legacy, the Black Women’s Player’s Collective, U.S. Soccer Foundation, Beyoncé’s BeyGOOD foundation, Pharrell’s Black Ambition, United Negro College Fund scholarsships, Blavity.org Growth Fellowship, Appeitie for Change youth programming, Wood U in partnership with Pensole and the Iovine & Young Academy and Sound Labs  - an initiative to foster creative collaboration , innovation and proactively support music programs in public schools lacking in financial support.

Source:

adidas AG