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(c) Asahi Kasei
20.10.2021

ECOSENSOR™ by Asahi Kasei Advance launches its FW 22/23 fabric collection

For its FW 22/23 collection, ECOSENSOR™ by Asahi Kasei Advance presents a high-tech fabric collection, which implements a new generation of values, with the aim of keeping nature, body and mind in harmony.

The whole collection is focused on advanced technology and environmental responsibility. Thanks to ECOSENSOR™ by Asahi Kasei Advance’s unique value-chain based on recycling technology, most part of its yarns are certified by the renowned GRS (Global Recycled Standard). Even the dyeing and finishing phases - key moments for  performance wear - have been certified by international labels such as bluesign® and OEKO-TEX® Standard 100.

The collection is composed of 7 outerwear fabric, 22 sportswear fabrics and 7 innerwear fabrics.

For its FW 22/23 collection, ECOSENSOR™ by Asahi Kasei Advance presents a high-tech fabric collection, which implements a new generation of values, with the aim of keeping nature, body and mind in harmony.

The whole collection is focused on advanced technology and environmental responsibility. Thanks to ECOSENSOR™ by Asahi Kasei Advance’s unique value-chain based on recycling technology, most part of its yarns are certified by the renowned GRS (Global Recycled Standard). Even the dyeing and finishing phases - key moments for  performance wear - have been certified by international labels such as bluesign® and OEKO-TEX® Standard 100.

The collection is composed of 7 outerwear fabric, 22 sportswear fabrics and 7 innerwear fabrics.

Among the compositions of the fabrics, dominant are the recycled polyamide (58%) and polyester (39%) yarns. The stretch component present in 22 articles of the collection is based on ROICA™ EF by Asahi Kasei - the sustainable recycled stretch yarn made from pre-consumer waste. In addition, 8 fabrics of the FW22/23 collection are made of Bemberg™ by Asahi Kasei - the high-tech yarn born from the transformation of cotton linters through a fully circular, transparent and traceable process with an amazing precious hand, optimal moisture management characteristics,  whose end of life guarantees its biodegradability and it also carries GRS certification.

Source:

Asahi Kasei / GB Network

(c) ROICA™ by Asahi Kasei
20.09.2021

Bemberg™ and ROICA™ by Asahi Kasei will showcase at Filo

ROICA™ by Asahi Kasei, specialized in sustainable premium stretch fibers, and Bemberg™, a fiber made from the smart-tech transformation of cotton linters pre-consumer materials and converted through a traceable and transparent closed loop process, have been invited to showcase at Filo, the international fair of orthogonal weaving yarns for clothing and furnishings, circular knitwear and technical textiles from the 29-30th of September.

ROICA™ will show its main innovations and four key pieces of the modern and sustainable contemporary wardrobe able to enhance the versatility of the fibers, applied to fashion, sportswear, legwear and underwear.
The brand will also be the protagonist of “The contemporary consumer: Stretch your imagination with ROICA™ by Asahi Kasei smart innovation” speech on September 30th, 11am, organized by the fair to tell its sustainable story.

ROICA™ by Asahi Kasei, specialized in sustainable premium stretch fibers, and Bemberg™, a fiber made from the smart-tech transformation of cotton linters pre-consumer materials and converted through a traceable and transparent closed loop process, have been invited to showcase at Filo, the international fair of orthogonal weaving yarns for clothing and furnishings, circular knitwear and technical textiles from the 29-30th of September.

ROICA™ will show its main innovations and four key pieces of the modern and sustainable contemporary wardrobe able to enhance the versatility of the fibers, applied to fashion, sportswear, legwear and underwear.
The brand will also be the protagonist of “The contemporary consumer: Stretch your imagination with ROICA™ by Asahi Kasei smart innovation” speech on September 30th, 11am, organized by the fair to tell its sustainable story.

Bemberg™ will be at Filo showing some selected fabric innovation, and three responsible-driven designers representing different and complementary part of contemporary consumer wardrobe: ZEROBARRACENTO, Maurizio Miri and WAXEWUL.
Bemberg™ will be also involved in two speeches – entitled “Il viaggio di Bemberg™ by Asahi Kasei verso una moda contemporanea, premium e responsabile” - organized by the fair (Sept. 29th and 30th at 4pm), where it will share its story made of creation, production and process, as well as product performance, aspects related to sustainability and circular economy approach.

Source:

Asahi Kasei / GB Network / C.L.A.S.S.

The first SCOTT Racing Team Sustainable Biking Uniform (c) SCOTT Sports
21.06.2021

The first SCOTT Racing Team Sustainable Biking Uniform

SCOTT Racing Team confirms for the year 2021 its historical partners for the uniform: Rosti, Sitip and ROICA™ by Asahi Kasei, thanks to which it was possible to create the first sustainable biking uniform.
A partnership born in 2019 and celebrated at Ispo 2020, which has brought together leading companies for responsible innovation: Rosti for the style and manufacturing, Sitip for technical fabrics made from GRS (Global Recycled Standard) certified recycled yarns including ROICA™ EF, the certified recycled stretch premium ingredient produced by Asahi Kasei.

 

SCOTT Racing Team confirms for the year 2021 its historical partners for the uniform: Rosti, Sitip and ROICA™ by Asahi Kasei, thanks to which it was possible to create the first sustainable biking uniform.
A partnership born in 2019 and celebrated at Ispo 2020, which has brought together leading companies for responsible innovation: Rosti for the style and manufacturing, Sitip for technical fabrics made from GRS (Global Recycled Standard) certified recycled yarns including ROICA™ EF, the certified recycled stretch premium ingredient produced by Asahi Kasei.

 

Source:

SCOTT Sports / GB Network

21.05.2021

Alchemie Technology and HeiQ create sustainable textile finishing partnership

Alchemie Technology, a leader in waterless, digital on-demand, smart dyeing technology, has today announced its partnership with HeiQ, a leader in textile innovation, as it prepares the production rollout of its NOVARATM digital multifunction finishing solution to the global textile market in Q3 this year.

NOVARA can apply single-sided, or simultaneous two-sided, coating of multiple finishes to specific areas of textile. For example, combining anti-odour and water repellence in one material.

“For example, using NOVARA for single-sided finishing of HeiQ Viroblock required 52% less chemistry, 66% water reduction and 50% less energy, whilst achieving a 99.7% reduction in antimicrobial activity after 15 washes at 400celsius. With the huge demand for high-performance antibacterial, antiviral finishing for face masks, medical apparel, gym wear, home furnishing, mattresses, and textiles for high-risk, high traffic areas such as train, plane seats, and more, our combined technology is critical for increasing protection and reducing environmental impact of these products” says Dr Simon Kew, Managing Director, Alchemie Technology.

Alchemie Technology, a leader in waterless, digital on-demand, smart dyeing technology, has today announced its partnership with HeiQ, a leader in textile innovation, as it prepares the production rollout of its NOVARATM digital multifunction finishing solution to the global textile market in Q3 this year.

NOVARA can apply single-sided, or simultaneous two-sided, coating of multiple finishes to specific areas of textile. For example, combining anti-odour and water repellence in one material.

“For example, using NOVARA for single-sided finishing of HeiQ Viroblock required 52% less chemistry, 66% water reduction and 50% less energy, whilst achieving a 99.7% reduction in antimicrobial activity after 15 washes at 400celsius. With the huge demand for high-performance antibacterial, antiviral finishing for face masks, medical apparel, gym wear, home furnishing, mattresses, and textiles for high-risk, high traffic areas such as train, plane seats, and more, our combined technology is critical for increasing protection and reducing environmental impact of these products” says Dr Simon Kew, Managing Director, Alchemie Technology.

NOVARA also enables unique lifestyle product innovations at lower production cost for fashion, sportswear, technical clothing, and upholstery such as combining sustainable odour control, skin care additives, and fragrance finishing, without impacting breathability, hand feel or wicking. It is suitable for finishing all fabric types, from 50 - 1000 gsm, including polyester, cotton, nylon and polycotton.

(c) Huntsman Textile Effects
12.05.2021

Huntsman Textile Effects at Performance Days Digital Fair Week

  • Huntsman Textile Effects presents range of high-performance solutions for performance apparel

Huntsman Textile Effects, global leader in innovative solutions and environmentally sustainable products, will highlight its extensive end-to-end suite of protection effects and high-performance solutions for performance apparel at the Performance Days Digital Fair Week this May. Huntsman will also deliver a presentation on sustainability, showcasing the top megatrends impacting the textile industry.

With increasing adoption of active lifestyles and outdoor activities, consumers are demanding high-performance, yet comfortable and sustainably-produced sportswear. Consumers are looking for brands that incorporate sustainable processes and principles in their operations.

  • Huntsman Textile Effects presents range of high-performance solutions for performance apparel

Huntsman Textile Effects, global leader in innovative solutions and environmentally sustainable products, will highlight its extensive end-to-end suite of protection effects and high-performance solutions for performance apparel at the Performance Days Digital Fair Week this May. Huntsman will also deliver a presentation on sustainability, showcasing the top megatrends impacting the textile industry.

With increasing adoption of active lifestyles and outdoor activities, consumers are demanding high-performance, yet comfortable and sustainably-produced sportswear. Consumers are looking for brands that incorporate sustainable processes and principles in their operations.

“The upward trend in the performance apparel segment is spurred on by the demands and evolving needs of consumers; sustainability also remains the top of mind amongst these consumers. At Huntsman, we are delighted to be able showcase our suite of solutions that are high-performing and sustainable, so that mills and brands are better able to meet the fast-changing market needs,” said Dhirendra Gautam, Senior Director – Global Market Strategy and Innovation, Huntsman Textile Effects.

Huntsman’s featured solutions:

  • Complete end-to-end systems for protection effects, from pre-treatment to coloration and finishing
  • Revolutionary antimicrobial and odor-control solutions from Sciessent - The Agion®, Lava X2® and Active X2® products will be featured at the upcoming show
  • HIGH IQ® intelligent effects is a set of brand assurance programs that support accelerated evaporation, water and stain repellence, lasting color and cool comfort, ensuring garments dry quickly for long-lasting comfort

Performance Days Digital Fair Week will take place digitally from May 17-21, 2021. Huntsman will also deliver a presentation on May 18, 2021, at 2 p.m. (CEST) at the Expert Talk session. Titled “Sustainability & Textiles: Being the Change That We Want to See”, the presentation will showcase the megatrends that will define the next five years, and the textile and apparel industries’ quest for more sustainable design, product development, production methods and garment care.

Source:

Huntsman Textile Effects

DSM/Sympatex Technologies: Launch of Bio-based Arnitel® specialty materials (c) Sympatex® Technologies
05.02.2021

DSM/Sympatex Technologies: Launch of Bio-based Arnitel® specialty materials

Royal DSM announces that its DSM Engineering Materials business will launch mass-balanced bio-based Arnitel®, a thermoplastic elastomer, together with Sympatex Technologies. In this way, DSM Engineering Materials is taking the next step on its sustainability journey and enabling its customers to transition to a more circular and bio-based economy.

To address growing consumer and legislative demand for lower carbon footprint and more sustainable feedstock, the sports and apparel value chain is increasingly integrating bio-based materials into its designs. By offering a new range of mass-balanced bio-based Arnitel®, DSM Engineering Materials is enabling membrane manufacturer, Sympatex Technologies to meet these demands and make more sustainable choices.

DSM’s bio-based Arnitel® is manufactured with bio-based feedstock using a mass-balance approach1. The end product contains more than 25% bio-based content by weight.

Royal DSM announces that its DSM Engineering Materials business will launch mass-balanced bio-based Arnitel®, a thermoplastic elastomer, together with Sympatex Technologies. In this way, DSM Engineering Materials is taking the next step on its sustainability journey and enabling its customers to transition to a more circular and bio-based economy.

To address growing consumer and legislative demand for lower carbon footprint and more sustainable feedstock, the sports and apparel value chain is increasingly integrating bio-based materials into its designs. By offering a new range of mass-balanced bio-based Arnitel®, DSM Engineering Materials is enabling membrane manufacturer, Sympatex Technologies to meet these demands and make more sustainable choices.

DSM’s bio-based Arnitel® is manufactured with bio-based feedstock using a mass-balance approach1. The end product contains more than 25% bio-based content by weight.

Sympatex uses Arnitel® to manufacture its waterproof, windproof, and breathable membranes for sports applications. The transition to bio-based feedstock will maintain the unique functional properties of Arnitel® and will enable Sympatex to easily shift to a more sustainable solution with a lower carbon footprint without having to requalify materials.

 

1 Mass balance accounting is a well-known approach that has been designed to trace the flow of materials through a complex value chain. The mass balance approach provides a set of rules for how to allocate the bio-based and/or recycled content to different products to be able to claim and market the content as ‘bio’-based or ‘recycled’-based. Source: Ellen MacArthur Foundation (Mass Balance White Paper).

Moncler launches Grenoble collection with Dyneema® Composite Fabric (c) DSM Protective Materials
DSM Protective Materials DSMPMPR003b
11.11.2020

Moncler launches Grenoble collection with Dyneema® Composite Fabric

  • Royal DSM, a global science-based company in Nutrition, Health and Sustainable Living, today announced that, for the first time, Dyneema® Composite Fabrics are used by Moncler in the Fall/Winter 2020 Grenoble collection, which fuses form and function into high performance skiwear.

Moncler Grenoble is born of a passion for research and implements cutting-edge technology to push the limits of its potential. The design team identified Dyneema® as an innovative fabric it could use to push the level of its performance to the next peak, incorporating the material into the new collection as a departure from the conventional use of cotton and polyester.

  • Royal DSM, a global science-based company in Nutrition, Health and Sustainable Living, today announced that, for the first time, Dyneema® Composite Fabrics are used by Moncler in the Fall/Winter 2020 Grenoble collection, which fuses form and function into high performance skiwear.

Moncler Grenoble is born of a passion for research and implements cutting-edge technology to push the limits of its potential. The design team identified Dyneema® as an innovative fabric it could use to push the level of its performance to the next peak, incorporating the material into the new collection as a departure from the conventional use of cotton and polyester.

Sandro Mandrino, the Head of Design for Moncler Grenoble, was the first designer of the luxury fashion brand to incorporate Dyneema® into one of his creations through the Moncler Genius project. The Moncler Genius project advocates radical co-creation where multiple designers create their own signature collections in collaboration with the house. Together, these collections translate into one vision of the future and, as one of the nine designers, Mandrino’s interpretation of the future of fashion features Dyneema® Composite Fabric.

Using variations of the fabric in both white and black allowed Mandrino to bring his vision to life by merging skiwear, space suits and technology all in one. “ 3 Moncler Grenoble is first and foremost about performance,” states Mandrino, who integrated constructive solutions with fabric technology to develop a line that was meant to perform both on and off the ski slopes.

Dyneema®, the world’s strongest and lightest fiber, is 15 times stronger than steel yet light enough to float on water. The unmatched performance and protection of products made with Dyneema® have made it the material of choice in critical applications where failure is not an option for more than 30 years. In fabric form, Dyneema® is available in composites, denim, knits, wovens and hybrids for composite reinforcements. And because Dyneema® fabrics are made using Dyneema® fiber, they intrinsically provide high strength, low weight, waterproof and breathable properties – allowing designers to fuse the technical performance of ultra-light products with aesthetic design that doesn’t sacrifice strength or durability.

The Moncler team used the Grenoble collection as an opportunity to experiment and further understand the nature and behavior of Dyneema® fabrics, while simultaneously incorporating material performance with practical design. “Future collections will focus on expanding to new designs and fabric options in collaboration with DSM,” adds Mandrino.

“We are very excited to be working with the Moncler team to launch a collection of wonderful garments that allow people to explore the outdoors more safely and for longer periods of time,” states Marcio Manique, Global Business Director, Consumer & Professional Protection, DSM Protective Materials. “We look forward to further supporting Moncler as they develop innovative, high-tech garments that are also sustainably sourced through the introduction of bio-based Dyneema® fabrics.”

In line with DSM’s commitment to protect people and the environment they live in, the world’s first-ever bio-based ultra-high molecular weight polyethylene fiber was introduced in May 2020. Bio-based Dyneema® boasts the same exact performance as conventional Dyneema® with a carbon footprint that is 90 percent lower than generic HMPE. DSM and Moncler’s continued partnership will not only provide high performance, light weight garments for outdoor enthusiasts but also environmentally sustainable alternatives that contribute to a more circular economy.

130 Million Liters of Water Saved in One Year (c) Huntsman Corporation
ERIOPON® E3-SAVE saves time, water, energy and cost
23.09.2020

130 Million Liters of Water Saved in One Year

Singapore – As global interest in sustainable textile production continues to soar, mills that have adopted Huntsman Textile Effects’ all-in-one ERIOPON® E3-SAVE textile auxiliary for polyester processing, which launched one year ago, have collectively saved more than 130 million liters of water.

Demand for polyester fabric is being driven by seemingly insatiable consumer appetite for sportswear and athleisure clothing. Sales in the sector have been on an upward trend for several years and are even proving resilient amid Covid-19 market disruption. However, dyeing of polyester and its blends has traditionally been resource intensive, time consuming and costly.

Huntsman Textile Effects’ next-generation ERIOPON® E3-SAVE textile auxiliary was engineered to address these challenges. It eliminates the need for separate pre-scouring, allowing pre-scouring, dyeing and reduction clearing to be combined in a single bath. Mills that use ERIOPON® E3-SAVE can thus dramatically shorten the polyester dyeing process and save water, energy and cost.

Singapore – As global interest in sustainable textile production continues to soar, mills that have adopted Huntsman Textile Effects’ all-in-one ERIOPON® E3-SAVE textile auxiliary for polyester processing, which launched one year ago, have collectively saved more than 130 million liters of water.

Demand for polyester fabric is being driven by seemingly insatiable consumer appetite for sportswear and athleisure clothing. Sales in the sector have been on an upward trend for several years and are even proving resilient amid Covid-19 market disruption. However, dyeing of polyester and its blends has traditionally been resource intensive, time consuming and costly.

Huntsman Textile Effects’ next-generation ERIOPON® E3-SAVE textile auxiliary was engineered to address these challenges. It eliminates the need for separate pre-scouring, allowing pre-scouring, dyeing and reduction clearing to be combined in a single bath. Mills that use ERIOPON® E3-SAVE can thus dramatically shorten the polyester dyeing process and save water, energy and cost.

“Our innovations aim to help mills improve their productivity and competitiveness while also contributing to the textile industry’s shift to more sustainable practices and a reduced environmental footprint,” said Kerim Oner, Global Marketing Manager, Huntsman Textile Effects. “With ERIOPON® E3-SAVE, we have harnessed the unparalleled technical expertise and application know-how of our research and field teams to develop a product that is proven to reduce costs for mills and that meets current and anticipated industry sustainability standards.”

Dae Young Textile Vietnam Co., Ltd, a forerunner in sustainable textile production in Asia, was an early adopter of the ERIOPON® technology. Results from bulk production show that ERIOPON® E3-SAVE has reduced process time by over 20 percent and water consumption by over 50 percent, delivering annual cost savings of up to 30 percent.

“ERIOPON® E3-SAVE delivers a combination of best-in-class performance and value. It allows us to have the shortest possible processing cycle, which is key for us to deal with increasing industry pressure for faster turnarounds,” Jeong Won Oh, General Manager, Dae Young Textile Vietnam, said. “Alongside dramatic time savings, we are also saving water, energy and ultimately cost. Huntsman’s best-in-class products and high level of technical support help keep businesses like us productive.”

This unique polymer technology of ERIOPON® E3-SAVE promotes controlled exhaustion to ensure right-first-time level dyeing. It extracts oil and oil-based impurities from the fiber during processing and displays a high affinity to disperse dyes, enabling the rapid removal of unfixed surface dyes from the fiber during reduction clearing. The technology also enhances reproducibility and improves wet- and rub-fastness.

ERIOPON® E3-SAVE saves time, water, energy and cost in polyester dyeing by combining pre-scouring, dyeing and reduction clearing in a single bath. An advanced multi-action dyeing auxiliary in the dyEvolutionTM range, it delivers environmental and economic sustainability.

Source:

Huntsman Corporation

Collaboration Between DuPont™ Sorona® and Sateri’s EcoCosy® Results in Innovative Fabrics for Fashion and Athleisure (c) Sateri
StretchCosy
10.09.2020

Innovative Fabrics for Fashion and Athleisure

  • Collaboration Between DuPont™ Sorona® and Sateri’s EcoCosy®

DuPont™ Sorona® and Sateri’s EcoCosy® have together developed a new fabric called StretchCosy™. The fabric uses a blend of Sorona®, a partially plant-based fibre, and Sateri’s ultra-comfortable and near weightless EcoCosy® fibres to achieve a soft material that is highly stretchable, shape-retaining and, most importantly, sustainably sourced.

StretchCosy™ combines the mechanical stretch of Sorona® stretch fibres, which gives it excellent stretch and long-lasting, consistent recovery, with the soft, cotton-like breathability and smooth silk-like texture of EcoCosy® for an unparalleled fabric that is high-performing and well-suited for fashion and sportswear.

  • Collaboration Between DuPont™ Sorona® and Sateri’s EcoCosy®

DuPont™ Sorona® and Sateri’s EcoCosy® have together developed a new fabric called StretchCosy™. The fabric uses a blend of Sorona®, a partially plant-based fibre, and Sateri’s ultra-comfortable and near weightless EcoCosy® fibres to achieve a soft material that is highly stretchable, shape-retaining and, most importantly, sustainably sourced.

StretchCosy™ combines the mechanical stretch of Sorona® stretch fibres, which gives it excellent stretch and long-lasting, consistent recovery, with the soft, cotton-like breathability and smooth silk-like texture of EcoCosy® for an unparalleled fabric that is high-performing and well-suited for fashion and sportswear.

Created in 2019, StretchCosy™ is a fabric breakthrough that made it possible for natural plant-based fibres to be more extensively used in various applications, e.g. t-shirts, shirting, bottoms, jackets, dresses, hoodies and underwear. Previously, cellulosic fibres were rarely found in sportswear, due to concerns such as pilling. The combination of Sorona® and EcoCosy® in StretchCosy™ has eliminated this concern, hinting at the future of activewear where performance combined with sustainability will be the norm.

Source:

Omnicom Public Relations Group

 TOPIC OF THE SEASON: Responsible Future (c) Premium Exhibitions GmbH
Alina Hahn, Marie Sandmann, Maren Wiebus, Damien Winpenny, Marie-Luise Patzelt
21.11.2019

TOPIC OF THE SEASON: Responsible Future

Sustainability is part of SEEK’s internal make-up and has always been part of the team and community experience. Over 80 sustainable brands make up the brand portfolio, including players like Veja, Dedicated and Kings of Indigo. Experts will be sharing their experiences on this market-defining topic as well, with a host of live podcasts, talks and panel discussions, and will be shaping SEEK’s programme of content.
 
BIG PLAYER: the new SEEK Culture

 
SEEK is Europe’s most successful trade show for pop, street and sneaker culture. This is where the key players meet, where the looks of tomorrow are showcased, modelled and retold, where classics are celebrated, authenticity rules the roost and where icons take their positions alongside shooting stars. SEEK is essential participation for anyone looking to curate a modern, youthful and relevant range.

The shift from a niche event to a large trade show is now complete with a new logo and campaign design. SEEK has emerged from its transformation to reveal that its content and visual look are as relevant as ever!  

Sustainability is part of SEEK’s internal make-up and has always been part of the team and community experience. Over 80 sustainable brands make up the brand portfolio, including players like Veja, Dedicated and Kings of Indigo. Experts will be sharing their experiences on this market-defining topic as well, with a host of live podcasts, talks and panel discussions, and will be shaping SEEK’s programme of content.
 
BIG PLAYER: the new SEEK Culture

 
SEEK is Europe’s most successful trade show for pop, street and sneaker culture. This is where the key players meet, where the looks of tomorrow are showcased, modelled and retold, where classics are celebrated, authenticity rules the roost and where icons take their positions alongside shooting stars. SEEK is essential participation for anyone looking to curate a modern, youthful and relevant range.

The shift from a niche event to a large trade show is now complete with a new logo and campaign design. SEEK has emerged from its transformation to reveal that its content and visual look are as relevant as ever!  

Together with creative agencies Karl Anders and Haebmau, the SEEK team has been working for weeks on the brand’s new branding. The result: a visual concept with a strong message.

“The handshake is the right imagery and commitment to our stance and that of the SEEK community.”

“SEEK stands for strength and business just as much as for communality and good vibes! ‘Get Along’ articulates a feeling of agreement, of moving forward and getting to grips with things. We all want to shape a positive future for our industry – as partners and by joining forces.”, explains Fashion Director Maren Wiebus.

CREATIVE CONNECTION: Karl Anders and Haebmau
 
The Hamburg-based agency Karl Anders, which was established by Claudia Fischer-Appelt and Lars Kreyenhagen, was commissioned to come up with the creative concept and design language for the logo and campaign.

“With the new look we are entering a new era for SEEK as a brand. Lots of brands have chosen a design using Helvetica in recent years,” says Claudia Fischer-Appelt, Creative Director at Karl Anders. “We are now signalling a clear shift in another direction. Confident, bold and independent. With the logo we are inviting the viewer to play with the linear layout in their head; we are breaking viewing habits, making a statement and revving things up a gear. SEEK, there it is.”
 
The artwork is the result of a process of in-depth debate with the SEEK brand that took place over several weeks both within the team and also with the support of lifestyle agency Haebmau. Workshops, research and analyses ultimately led to a new, strong brand identity. SEEK is focussed on both established and new players and stands for the WE.

“I have known SEEK since it was in its infancy, so to me it was always like a little brother of the large, successful PREMIUM. Quirky and different, always interesting but somehow not quite so imposing,” says Markus Bublitz, Executive Creative Director at Haebmau. “SEEK today is more grown-up, confident and sharper. Thanks to its position in the market, which it has conquered over the years, it no longer needs to please everyone but can afford to be controversial. This can offer space for new, creative ideas.”

SEEK is edgy, clean-cut and unpolished.

We are all about statement design, new classics, denim and sportswear. SEEK is the trade show event for the fashion community. SEEK knows who calls the shots; it boosts sales and is the place for the next generation of decision-makers to get together. Unlike all the others, SEEK is unconventional and the antidote to boring.

Source:

Premium Exhibitions GmbH

(c) ROICA
19.10.2018

ROICA™ Partners Showcase ROICA Eco-Smart™ family at MarediModa, the Trade Fair dedicated to Beachwear Fabrics and Accessories

November 6th through 8th at MarediModa, gain insight into ROICA™ premium partners as they showcase their latest collections. A wide-range of offerings that include innovations using ROICA™ Eco-Smart™ family, the responsible choice. The premium stretch fiber, produced by Asahi Kasei, innovations that meet contemporary business needs and consumer desires for garments in the modern wardrobe; fashion, athleisure, sportswear, intimates and swimwear.

November 6th through 8th at MarediModa, gain insight into ROICA™ premium partners as they showcase their latest collections. A wide-range of offerings that include innovations using ROICA™ Eco-Smart™ family, the responsible choice. The premium stretch fiber, produced by Asahi Kasei, innovations that meet contemporary business needs and consumer desires for garments in the modern wardrobe; fashion, athleisure, sportswear, intimates and swimwear.

Asahi Kasei, recognized for responsible smart innovations offers the ROICA Eco Smart™ family, the range of the world's first responsibly made premium stretch fibers which includes ROICA™ smart yarns that offer sustainable solutions with impressive certifications: Global Recycled Standard (GRS) certified by Textile Exchange - ROICA™ EF constructed with more than 50% pre-consumer recycled content. Cradle to Cradle Certified™ Gold Level for Material Health product and ingredients - ROICA™ V550 yarn evaluated throughout the supply chain for lower impacts on human and environmental health. Striving toward eliminating all toxic and unidentified chemicals for a safe continuous cycle. Hohenstein Environment Compatibility Certificate - ROICA™ proudly breaks down without releasing harmful substances.

More information:
ROICA™ ROICA Beachwear Asahi Kasei
Source:

GB Network

METALBOTTONI  presents the new collection VÀNITA (c) METALBOTTONI
19.09.2018

METALBOTTONI presents the new collection VÀNITA

  • Italian expertise, research and green innovation.
  • METALBOTTONI ups the stakes with one-of-a-kind interpretations, to enhance its market presence.

At Première Vision Accessories (Paris, 19-21 September) the company presents the new collection VÀNITA, a mix of leatherwear and sportswear, based on Made in Italy craft, with an increasingly wide and coordinated range.

Based on product experience, combining new trends in accessories. The METALBOTTONI strategy is enriched with product novelties which aim at exploring new existing market segments. A strategy which increasingly leads great artisan production skills to meet constant research and expansion of the range, with the world of sportswear becoming more and more pivotal; without forgetting the important sustainable innovations of the NO IMPACT protocol.

No Impact becomes “Committed Accessories”

  • Italian expertise, research and green innovation.
  • METALBOTTONI ups the stakes with one-of-a-kind interpretations, to enhance its market presence.

At Première Vision Accessories (Paris, 19-21 September) the company presents the new collection VÀNITA, a mix of leatherwear and sportswear, based on Made in Italy craft, with an increasingly wide and coordinated range.

Based on product experience, combining new trends in accessories. The METALBOTTONI strategy is enriched with product novelties which aim at exploring new existing market segments. A strategy which increasingly leads great artisan production skills to meet constant research and expansion of the range, with the world of sportswear becoming more and more pivotal; without forgetting the important sustainable innovations of the NO IMPACT protocol.

No Impact becomes “Committed Accessories”

The guideline for restyling the METALBOTTONI range over the past two years has been the recent implementation of the NO IMPACT corporate sustainability protocol, which has just acquired a new “dress”, associated with the following pay-off: “Committed Accessories”. It is a way of underscoring the constant green development of the company over the past few years, in terms of process and product: use of recycled raw materials, development of finishing without chemicals, implementation of processes which today have allowed to reduce electricity and water consumption to almost zero.

Moreover the range of NO IMPACT proposals for this season has expanded to include not only new metal finishing but also leather label completely made from processing scrap, thus establishing Metalbottoni as “partner for branding elements” also in terms of sustainability. Pure Made in Italy and constant expansion of collections towards sportswear The great skill in metal processing, which for sixty years now has characterised the top-of-the-range quality of METALBOTTONI products, is now combined with constant research work conducted by our in-house Style Office, resulting in new collections which are more and more in line with the trends emerging from major trade fairs. Maintaining a presence on strong markets (central Europe, Northern Europe and United States), increasing the depth of segments and intercepting new ones. This is the main goal also chosen for the Première Vision Accessories Exhibition where, alongside the autumn-winter 2019/2020 collections, there will be a preview of VÀNITA, the new collection dedicated to leatherwear and more.

METALBOTTONI is proving to be one of the most dynamic companies in the accessory industry.

Over the past two years, in fact, it has introduced numerous product and process innovations, aiming at increasing its range especially as regards sportswear accessories. This trend was driven by a substantial increase in demand by read-to-wear and luxury brands in the past two seasons, and today it means new proposals which account for 35% of the range for METALBOTTONI. New collections have been presented in the past two seasons expressly dedicated to the sportswear world, namely GRAVITA, the first line designed by the company for pressure buttons, and MÀRYA, the new beachwear collection. Also the line called LABORA, the classic collection of accessories for fashion and ready-to-wear has been constantly enhanced with proposals combining style and technical performance. This mix of fashion and sport elements is increasingly evident in the company’s product range, for example in the combination of different materials, using metal with nylon or other resins to create new and unique accessories.

Vànita: beyond leatherwear, a world of accessories

The meeting between fashion, luxury and sportswear has produced VÀNITA, the brand new collection which presents a new approach to accessories dedicated to leatherwear, from an allround perspective from luxury to sportswear. Developed starting from solid product research by the company’s in-house Style Office, VÀNITA is a true meeting of styles and elements, a combination of high product standards with unique elegance. This line introduces one-of-a-kind visions for accessories, exploring highly original pathways dedicated to the world of leather. The VÀNITA proposal ranges from accessories for leatherwear and small leatherwear, to those for shoes, bags and the sportswear worlds. There are two main lines within this collection: one is expressly designed for the world of luxury, the other has a more technical and sporty approach. A true mix between artisan metal processing, based on the great METALBOTTONI expertise in this sector, and “ingredients” such as nylon, rubber finishes or innovative 3D processing, which are often combined together.

“Our goal is to offer an increasingly comprehensive range which allows us to explore new segments on the markets where we are present” - says Gregorio Valli, CEO and President of METALBOTTONI S.P.A – “a ‘recipe’ which should be able to integrate our unmatched product expertise with a constant expansion of our range and continuous implementation of our pathway towards corporate responsibility and sustainability”.

More information:
Metalbottoni Leather Accessoires
Source:

Menabò Group s.r.l

REGENERATED ECONYL® YARN (c) Schoeller Textil AG
REGENERATED ECONYL® YARN
16.06.2018

Schoeller: sustainability for textiles and technologies

For Schoeller Summer 2020 everything flows smoothly. The fabrics move with a fluid lightness in a closed ecological cycle. Upcycled products with ECONYL® yarn and the PFC-free ecorepel® Bio technology based on renewable raw materials are two ecological highlights of the 2020 Summer Collection, which is being developed and produced in the heart of the Swiss mountains. Color effects turn the functional textiles into exciting multicolors with contrasting reverses and fresh, modern plain colors that can easily be combined.

For Schoeller Summer 2020 everything flows smoothly. The fabrics move with a fluid lightness in a closed ecological cycle. Upcycled products with ECONYL® yarn and the PFC-free ecorepel® Bio technology based on renewable raw materials are two ecological highlights of the 2020 Summer Collection, which is being developed and produced in the heart of the Swiss mountains. Color effects turn the functional textiles into exciting multicolors with contrasting reverses and fresh, modern plain colors that can easily be combined.


REGENERATED ECONYL® YARN
The textiles manufactured by Schoeller using ECONYL® yarn made from regenerated material are genuine upcycled products. The ECONYL® Reclaiming Program of Aquafil S.P.A. reduces global waste by collecting recyclable materials from landfill sites and the world’s oceans and returning them into the production cycle. The resulting yarn is no different from conventional textiles in terms of quality and appearance. The Schoeller fabric family with ECONYL® yarn encompasses a complete package with diverse exciting qualities such as ultra-light, bi-elastic schoeller®-dynamic (e.g. for windbreaker blousons), very soft, fine schoeller®-dryskin (e.g. for high-tech shorts) and lightweight schoeller®-WB-400.


ECO-CREATED
New, supersoft soft-shells with ECONYL® yarn are available with different backings and weights depending on the situation. The lightest schoeller®-WB-400 radiates a sense of summer in fresh tones such as melon, oxygen blue or khaki with a smooth jersey reverse in contrasting colors, also made from ECONYL® yarn. A slightly heavier quality surprises in classic black with an elegant, navy blue reverse, while the Bordeaux nuance of the soft-shell with its brushed reverse in stone grey feels warm, soft and cozy. The fluorocarbon-free ecorepel® bio-technology, based on renewable raw materials, offers sustainable water repellence.


WHITE MATTER
The dominant features of summer 2020, alongside sustainable textiles and technologies made from natural materials, are inspired multicolors. The comfortable, multicolored schoeller®-WB-400 qualities produce completely new color effects and create a cheerful look – both for outdoor activities and in urban sportswear. The combination of melon, ocean green and stone grey with white changes the mood of the original colors and lends the textiles an unexpectedly chalky, summery look. Another striking feature is the lightweight, white jersey backing, which is only revealed at second glance.


AUGMENTED ORIGINALS
The presentation of the authentic schoeller®-dynamic qualities is no less lively, ranging from mossy green tones and blue nuances through to the brown variations of tree bark. The multicolors combine perfectly with plain fabrics and are impressively functional thanks to the PFC-free ecorepel® bio-technology, which also provides reliable water repellence. The basic qualities of the lightweight schoeller®-dryskin trousers and jackets are given a touch of elegance in the form of a discreet sheen and fashionable colors. In soft blues and greens, these supple all-rounders are highly wear resistant and offer ideal moisture management through the microfibers on the inside. They also feature ecorepel® bio-technology for water repellence.

Ternua Group chooses Lectra Fashion PLM 4.0 (c) Tenua Group
21.03.2018

Ternua Group chooses Lectra Fashion PLM 4.0

  • Spanish outdoor and sportswear market leader expands international presence thanks to Lectra’s latest product lifecycle management solution

Ismaning/Paris – Lectra, the technological partner for companies using fabrics and leather, is pleased to announce that the Ternua Group, a world-renowned Spanish outdoor clothing and sportswear group, has chosen Lectra Fashion PLM 4.0 to increase their geographical presence by improving global teamwork.

Founded in 1994, the Ternua Group has achieved worldwide success by promoting adventure through respect for nature, producing sustainable technical clothing for outdoor sports enthusiasts worldwide. The group’s strong commitment to the environment is shown through their R&D that focuses on developing their own fabric by using eco-friendly materials such as organic cotton and recycled down.

Today, the group’s portfolio includes three brands Ternua, Astore and Lorpen, currently exporting to more than 50 countries, with operations in Europe, America and Asia. Compounding this global success, the ambitious group plans to penetrate more markets across the globe.

  • Spanish outdoor and sportswear market leader expands international presence thanks to Lectra’s latest product lifecycle management solution

Ismaning/Paris – Lectra, the technological partner for companies using fabrics and leather, is pleased to announce that the Ternua Group, a world-renowned Spanish outdoor clothing and sportswear group, has chosen Lectra Fashion PLM 4.0 to increase their geographical presence by improving global teamwork.

Founded in 1994, the Ternua Group has achieved worldwide success by promoting adventure through respect for nature, producing sustainable technical clothing for outdoor sports enthusiasts worldwide. The group’s strong commitment to the environment is shown through their R&D that focuses on developing their own fabric by using eco-friendly materials such as organic cotton and recycled down.

Today, the group’s portfolio includes three brands Ternua, Astore and Lorpen, currently exporting to more than 50 countries, with operations in Europe, America and Asia. Compounding this global success, the ambitious group plans to penetrate more markets across the globe.

The group is implementing Lectra Fashion PLM 4.0 into their entire production process. Specifically developed to help fashion companies navigate the digital era, this modular and user-friendly solution will help the Ternua Group centralize and store information coming from their brands by digitalizing their supply chain. This will connect all teams involved in the design-to-production process, regardless of geographic location. Team members will also be able to comm unicate better with external suppliers, access accurate information and keep track of every collection’s development progress. The group can hence speed up the entire production process and help their brands deliver their collections to markets all over the world on time.

“We manage our design and product development processes in-house but outsource our production in Europe, north of Africa and Asia. For our business to expand globally, we need to go fully digital. By having a system that consolidates and standardizes data coming from all supply chain actors across the world, we can respond faster to consumer demand,” explains Aitor Barinaga, Chief Operations Officer, Ternua Group. “We have assessed all other vendors—and Lectra Fashion PLM 4.0 is clearly the winner. It has the ability to fully integrate all processes and improve communication and teamwork across all departments through sound data management. We are more than happy to have a trusted partner as Lectra for such an ambitious project.”

“Ternua Group is constantly pushing the boundaries of innovation. This is shown through their desire to help customers achieve their personal best by providing them with high-performance technical wear that is also environmentally friendly. We are thrilled to embark on this new journey with the Ternua Group, and we are confident that our solution and expertise will help them get their collections out to new markets on time,” says Rodrigo Siza, Managing Director, Spain and Portugal, Lectra.

Source:

Lectra

TINTEX Presents “NATURALLY ADVANCED” Innovations © TINTEX
TINTEX Presents “NATURALLY ADVANCED” Innovations
19.12.2017

TINTEX Presents “NATURALLY ADVANCED” Innovations

TINTEX is pleased to present its latest fabric innovations at the above salons with a new range of more than 80 qualities and styles designed for the Sportswear, Athleisure, Fashion and Underwear market sectors. The collection focusses on three jersey fabric concepts: TIMELESS, FASHIONABLE & INNOVATIVE.

TINTEX is a modern industrial company based in the Porto region since 1998, producing market savvy fabrics for global designers and brands. TINTEX makes a truly sustainable range of precision, modern hybrid jersey fabrics that offer a better, Naturally Advanced choices to all its customers.

TINTEX is pleased to present its latest fabric innovations at the above salons with a new range of more than 80 qualities and styles designed for the Sportswear, Athleisure, Fashion and Underwear market sectors. The collection focusses on three jersey fabric concepts: TIMELESS, FASHIONABLE & INNOVATIVE.

TINTEX is a modern industrial company based in the Porto region since 1998, producing market savvy fabrics for global designers and brands. TINTEX makes a truly sustainable range of precision, modern hybrid jersey fabrics that offer a better, Naturally Advanced choices to all its customers.

The new ‘Naturally Advanced’ position means “advancing beautiful, organic and natural materials to the next level combined with unique, hybrid ‘nature-tech’ smarts, with advanced, added value and creativity, thanks to dedicated investments that serve and secure our customer demands both now and in the seasons to come” says CEO Mario Jorge. New innovations, which include the ISPO Best Product Award i (SOFT EQUIPMENT category) in TexTrends for fall winter 19/20, maintain and upgrade the honest but hi-tech sustainable organics that is at the heart of the TINTEX DNA to create better, smarter eco-materials, always with new levels of performance and hi-tech smarts, thanks to its expertise in specialist dyeing and finishing techniques, coatings and applications. These are all researched, designed and made using the latest equipment and processes. This season the new TINTEX collection plays with new colour balance techniques that deploy the benefits of chromotherapy for welbeing alongside skin safe materials and finishings.

The collection uses up to 90% of new smart and sustainable materials and include: Tencel, Modal & Micromodal, Organic Cottons, Supima cottons, Seacell fibres, Natural organic linens and the new, full colour ECOTEC® yarns by Marchi & Fildi, a smarter cotton made from pre-consumer clippings that in manufacture save up to 79% water. This season TINTEX is also introducing the new ECOTEC® yarn Phoenix (50% ECOTEC®, 50% recycled polyester, NM1/50 GRS-certified) for open, light and dry textures. Wellbeing credentials are guaranteed with Tessile e Salute certifications, TINTEX also presents new developments using the ROICA™ Eco Smart family of ecosustainable stretch yarns with certificated credentials. This family of yarns claim the world-first GRS certified ROICA™ premium stretch yarn that comes at least 50% from recycled pre-consumer waste.

The newest introduction for second skin qualities and for products to the athleisure market within TINTEX collection is ROICA™ Feel Good family that promises a new level of performance with ‘feelgood comfort’ and freshness.

For colouration effects, we can use the ROICA™ Colour Perfect family of yarns to create a flawless and responsible finish to dyed performance stretch assortments. Colours to Tranquilize, to Activate the Senses, to Recharge, to Energize.

Key highlights include: changeant effects (yarn and dyeing solutions), thermosensitive (reds/ blues) coatings, UV sensitive coatings and colourful coated patterns, extra fine and semi-transparent jerseys, but also, compact and fluid qualities.