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(c) Willy Bogner GmbH & Co. KGaA
12.05.2022

BOGNER presents FIRE+ICE Fall/Winter Collection 2022

For the autumn/winter season 2022, FIRE+ICE is further developing both sides of BOGNER's collection: function and performance. Bold colors, modern prints, technical materials and fashionable silhouettes create looks for luxurious fashion metropoles as well as mountain resorts.

The collection presents new versions of the characteristic FIRE+ICE ID jackets made of recycled fibers. The ski touring styles are multifunctional garments for all active outdoor activities: Whether ski touring, skiing, cross-country skiing or hiking, the focus is on the right support, fit and equipment to stay cool on the ascent and warm on the descent. The signature mix of freeride attitude and contemporary urban style creates casual "urban outdoor pieces" with a technical twist.

For the autumn/winter season 2022, FIRE+ICE is further developing both sides of BOGNER's collection: function and performance. Bold colors, modern prints, technical materials and fashionable silhouettes create looks for luxurious fashion metropoles as well as mountain resorts.

The collection presents new versions of the characteristic FIRE+ICE ID jackets made of recycled fibers. The ski touring styles are multifunctional garments for all active outdoor activities: Whether ski touring, skiing, cross-country skiing or hiking, the focus is on the right support, fit and equipment to stay cool on the ascent and warm on the descent. The signature mix of freeride attitude and contemporary urban style creates casual "urban outdoor pieces" with a technical twist.

Source:

Willy Bogner GmbH & Co. KGaA

Foto: Bogner
29.04.2022

BOGNER: High Summer 2022 collection

The BOGNER High Summer 2022 collection is inspired by the life on the amalfi coast in Italy - luxurious comfort, understated glamour and the typical BOGNER loose elegance. High summer color shades meet new, natural materials for a cool look when it's hot outside. Colorful and comfortable for women in iconic blousons and jackets in memory nylon, a selection of sporty and luxurious shorts in leather, colored denim and terry or summer dresses with unique prints and silhouettes. For men, 100% merino wool jackets, loose suits, outdoor jackets and beach shirts are available for a cool look that conveys subtle glamour and sporty touch.

The BOGNER High Summer 2022 collection is inspired by the life on the amalfi coast in Italy - luxurious comfort, understated glamour and the typical BOGNER loose elegance. High summer color shades meet new, natural materials for a cool look when it's hot outside. Colorful and comfortable for women in iconic blousons and jackets in memory nylon, a selection of sporty and luxurious shorts in leather, colored denim and terry or summer dresses with unique prints and silhouettes. For men, 100% merino wool jackets, loose suits, outdoor jackets and beach shirts are available for a cool look that conveys subtle glamour and sporty touch.

More information:
Bogner summer collection
Source:

Willy Bogner GmbH & Co. KGaA

(c) C.L.A.S.S.
07.04.2022

Bemberg™ x Payal Pratap collaboration with colourful prints at FDCI X Lakmé Fashion Week

Through the collaboration Payal Pratap and Bemberg™ by Asahi Kasei show a new way of making fashion, based on merging craft & tech, cutting-edge materials and deeply rooted optimism in troubled times.

With a strong focus on prints, the designer, Payal Pratap, has worked on hand-painted artworks which have then been digitized. The designs capture detailed elements and a three-dimensional depth and texture from the age-old crafts of Batik, plus powerful imagery and minute detailing from the ancient craft of Chintz printing. Batik was named after the Javanese words “Amba” which means to write and “Titik”, which translates to a dot or a point, while Chintz comes from the Hindi word “Cheent”, meaning spotted or speckled.  Both these techniques and crafts have been used in a contemporary context while creating the art works.

Through the collaboration Payal Pratap and Bemberg™ by Asahi Kasei show a new way of making fashion, based on merging craft & tech, cutting-edge materials and deeply rooted optimism in troubled times.

With a strong focus on prints, the designer, Payal Pratap, has worked on hand-painted artworks which have then been digitized. The designs capture detailed elements and a three-dimensional depth and texture from the age-old crafts of Batik, plus powerful imagery and minute detailing from the ancient craft of Chintz printing. Batik was named after the Javanese words “Amba” which means to write and “Titik”, which translates to a dot or a point, while Chintz comes from the Hindi word “Cheent”, meaning spotted or speckled.  Both these techniques and crafts have been used in a contemporary context while creating the art works.

The prints encompass flora and fauna, bringing nature from the outside to the inside through the use of extensive flower, leaf, tree, vine and bird motifs, as an ode to sustainability. Placement prints have been engineered to make tailored jackets and structured pieces. A timeless collection comprising experimental pieces that blend the far east with India. A collection signaling holiday with a burst of colour. Bemberg™ in various avatars ranging from satins, muslins, mulmul, and silk blends have been used to create a collection with fluid drapes as well as structure.

The fabric takes printing and colour beautifully and has a slight sheen and glazed feel which resonates with chintz. The colour palette ranges from indigos, browns, rust, to burgundy brick and gold. Furthermore, Bemberg™ is an inherently sustainable ingredient, since it is made with cotton linters, pre-consumer materials derived from the cotton oil industry, and converted through a traceable and transparent closed loop process. Coming from nature and going back towards nature, the Bemberg™ fiber is also biodegradable and compostable.

Source:

Asahi Kasei / C.L.A.S.S.

adidas introduces its new Terrex Mountaineering Range (c) adidas AG
01.04.2022

adidas introduces its new Terrex Mountaineering Range

  • adidas TERREX athlete Laura Dahlmeier tackles Mont Blanc’s Brouillard Pillar with Thomas and Alexander Huber in the film, United By Summits
  • The trio are kitted out in adidas TERREX’s new Techrock Mountaineering range
  • The adidas TERREX Techrock collection gives climbers the lightweight technical wear required to defy the elements mountainside

Mountaineering is about reaching personal summits. It’s about showing your mettle, finding your freedom and winning in front of no one but yourself and nature.

  • adidas TERREX athlete Laura Dahlmeier tackles Mont Blanc’s Brouillard Pillar with Thomas and Alexander Huber in the film, United By Summits
  • The trio are kitted out in adidas TERREX’s new Techrock Mountaineering range
  • The adidas TERREX Techrock collection gives climbers the lightweight technical wear required to defy the elements mountainside

Mountaineering is about reaching personal summits. It’s about showing your mettle, finding your freedom and winning in front of no one but yourself and nature.

It’s a version of success that adidas TERREX athlete Laura Dahlmeier is reacquainting herself with. A multiple Olympic and world champion, the German biathlete is used to the noise of winning in front of huge crowds. Now retired, Laura is reconnecting with the challenges of a sport that first gave her a taste of freedom as a child: climbing.
Laura sets herself a particularly formidable goal in United By Summits. In the film, she is joined by German climbing brothers Thomas and Alexander Huber for an ascent of Mont Blanc’s infamous Brouillard Pillar and the rarely-attempted Bonington Route made famous by British climber Chris Bonington in 1965.

For this, and any other climb, mountaineers require lightweight but rugged technical wear that ensures easy movement while defying the elements mountainside, allowing for complete focus on the rock and ice in front of them.

Introducing the adidas TERREX Techrock Mountaineering range – worn by Laura and the Huber brothers in United By Summits as they climb one of the Alps’ most demanding routes.

Keeping climbers dry is the adidas TERREX Techrock Light Gore-Tex Mountaineering Jacket, a lightweight, packable jacket with breathable Gore-Tex Active 3-layer membrane to repel water. Adjustable hood and cuffs are compatible with helmets and gloves.

For insulation on colder climbs, the adidas TERREX Techrock Year Round Down Jacket locks in warmth with adidas-patented HeatSeal baffle construction and PrimaLoft® Gold insulation in the shoulders and cuffs. Pertex® Diamond Fuse 20 Denier yarn provides resistance to abrasion along with a water-repellent DWR-finished fabric.

For rugged, weather-resistant legwear that keeps climbers moving freely on any ascent, adidas TERREX Techrock Mountaineering Softshell Pants balance comfort and protection. Flexible, wool-backed softshell fabric moves easily while a tough nylon surface protects against abrasion. A soft waistband helps prevent bunching under harnesses for an easy-moving silhouette – essential on those long climbing days.

Kitted out in this new adidas TERREX Techrock Mountaineering range 4,000 metres above sea level, Laura and the Huber brothers achieved their goals together.

Source:

adidas AG

(c) Suedwolle
23.02.2022

Südwolle: Fall/Winter 2023/24 Collection

  • The “new normal” by Südwolle: responsible, seasonless and high performance

The concept of seasonality in the F/W 2023/24 collection is increasingly vague, in favour of more functional categories in terms of performance, sustainability, innovative content and style.

Yarns are predominantly pure wool or blends, corresponding with the new concept of “dressing well” which is gaining ground among consumers – an individual style that promotes wellbeing at various times of the day, a fluid, personal idea of elegance, that fits daily activities with ease.

The new formal replaces the traditional suit with “smart casual” jackets and trousers -comfortable, and carefully cut, they feature quality materials that guarantee wearability as well as durability. Focus on these factors makes for more informed and less impulse buying.

The renewed interest in heritage is met with Südwolle's wool know-how and its basic essentials, updated to make them more sustainable by choosing certified fibres and chlorine-free anti-shrink treatments, for products with a longer lifespan thanks to domestic washing at low temperatures.

  • The “new normal” by Südwolle: responsible, seasonless and high performance

The concept of seasonality in the F/W 2023/24 collection is increasingly vague, in favour of more functional categories in terms of performance, sustainability, innovative content and style.

Yarns are predominantly pure wool or blends, corresponding with the new concept of “dressing well” which is gaining ground among consumers – an individual style that promotes wellbeing at various times of the day, a fluid, personal idea of elegance, that fits daily activities with ease.

The new formal replaces the traditional suit with “smart casual” jackets and trousers -comfortable, and carefully cut, they feature quality materials that guarantee wearability as well as durability. Focus on these factors makes for more informed and less impulse buying.

The renewed interest in heritage is met with Südwolle's wool know-how and its basic essentials, updated to make them more sustainable by choosing certified fibres and chlorine-free anti-shrink treatments, for products with a longer lifespan thanks to domestic washing at low temperatures.

Sustainable innovation attentive to performance and durability goes hand in hand with the selection of earth-friendly recycled, recyclable and traceable materials blended with natural fibres.

Overview of the collection
The words inspiring the new collection are: sustainable, responsible, natural, recycled and high-performance.

A leading position goes to the OTW® line of weaving yarns made with Omega Twist® technology, developed and patented by Südwolle Group, which gives yarns enhanced performances in terms of reduced pilling, greater elasticity, strength and durability.

Espresso TEX Nm 48/2 (100% untreated wool,20.5μ) was created to value the authentic naturalness of wool. Made with undyed, untreated merino wool, it is a twisted yarn for weaving, ideal, for example, for flannel suits and jacket. It is available in 4 shades of brown obtained by mixing different percentages of untreated raw wool and undyed, naturally brown wool.
Eolo Nm 24/2 (100% wool 20.5 µ) is an example of circular production and reuse of recycled wool within the Karma project. Starting with in-house pre-and post-production waste, a partly carded, partly combed, product is created at Südwolle Group facilities where this type of process can be carried out.

Rhein GOTSNm 64/1 and Nm 64/2 (100% wool 19.5 µ) is the new pure woolyarn with GOTS –Global Organic Textile Standard certification, which certifies its organic provenance. The same traceable origin applies to Lerici GOTS X-COMPACT®Nm 60/1 (70% GOTS certified wool 19.5μ, 30% Schappe Mulberry silk), a glossy yarn with reduced pilling effect for improved anti-abrasion performance, obtained with X-COMPACT® spinning technology.

Performance paired with reduced energy consumption is the added value of SRP ClarkNm 60/2 (48% wool 23.5μ, 44% cationic polyester, 8% Donegal viscose), also available in a stretch version. The cationic polyester can be dyed blended with the wool, making double dying unnecessary and so saving on water and energy consumption. The addition of pre-dyed red, green or brown Donegal viscose to the blend creates a fluid look enhanced with slubbing and micro-nep effect.

Rosvic Nm 40/2 (98% wool 19.5μ, 2% Lycra®44 dtex) is a twisted yarn with Basolan treatment for comfort fabrics. It has a slightly textured surface with a contrasting or tone on tone micro mouliné pattern.

Key players among the circular knitting and hosiery yarns are Basak Nm 80/1(80% wool TEC. 20% polyamide 2.2 dtex), OTW® Barone GRS Nm 60/2(60% wool 23.5 µ TEC, 40% RENU™ recycled cationic polyester 2.2 dtex) and OTW®Concorde Nm 88/2(100% wool 19.3 µ TEC), available in the new colour cards.

More information:
Südwolle collection
Source:

(c) Suedwolle

(c) Flocus ™
22.02.2022

Flocus ™ kapok nonwovens and fabrics for the leather goods and footwear

Flocus ™, the trademark for kapok fibers, offers a range of kapok textile materials such as fibers, yarns, textiles and nonwovens. The company presents the most performing and zero carbon footprint solutions based on Flocus™ kapok available for the leather goods industry, a sector that is making an important transition to sustainability in terms of processing and raw materials.

As for nonwoven, some of their most used products in the world of leatherware are:

Flocus ™, the trademark for kapok fibers, offers a range of kapok textile materials such as fibers, yarns, textiles and nonwovens. The company presents the most performing and zero carbon footprint solutions based on Flocus™ kapok available for the leather goods industry, a sector that is making an important transition to sustainability in terms of processing and raw materials.

As for nonwoven, some of their most used products in the world of leatherware are:

  • Maliwatt - 50% Kapok, 50% PLA (based on corn), a 100% biodegradable non-woven which can be used in the shoe sole. Maliwatt can be thermopressed/heat press and turned into a paper/cardboard type and lightweight structure. It is the perfect material for sneakers, casual and active shoes thanks to its quick dry, antibacterial, hydrophobic, hypoallergenic, Insulation properties. Other frequent applications are in the field of automotive, construction and car panels, sound absorption and acoustics panels and geo textiles.
  • HDE /Hydroentanglement - 50% Kapok, 50% Organic cotton. It is a 100% natural and biodegradable material that can be used in the shoe production as a sole, intersole or as a padding for shoes and bags. Thanks to its termoregulating, lightweight, hypoallergenic, thermoconductivity, insulation, soft touch, hydrophobic, anti-moth anti mite properties, it is used for a large range of applications. It is popular in the apparel world as a cruelty free filling for winter jackets, replacing duck down, and in the home industry ad a stuffing for mattresses, duvets, furniture, sleeping bags.

The offer for the leather goods industry includes also Flocus™ kapok-based fabrics in different blends and weights: linings, coatings, fabric inserts, accessories, components rich in performance and style. For example, kapok and organic cotton with GOTS certification, kapok with Tencel and recycled polyester (Repreve), kapok with linen, organic cotton and a small percentage of Spandex.

These materials were presented at the September 2021 edition of Lineapelle in the exhibition "A New point of materials", dedicated to eco-responsible innovations in terms of technologies, applications, materials and machines.

Source:

Flocus

Photo: RadiciGroup
31.01.2022

RadiciGroup: New ski suit featuring total end-of-life recyclability

  • Sustainability at Milano Unica:  Ecodesign for an environmentally friendly fashion industry.

A ski suit made of yarn obtained from recycled materials and fully recyclable at end-of-life, without giving up on style, design and technical performance: this is RadiciGroup’s business card at the 34th Milano Unica, the international high-end textiles trade show taking place at the Milan Rho Fairground on 1-2 February.

In the Innovation Area of TexCubTec, Sistema Moda Italia’s technical and functional textile section, visitors can see and touch the new uniform of the RadiciGroup Ski Club designed by RadiciGroup in collaboration with the DKB sportswear brand.

  • Sustainability at Milano Unica:  Ecodesign for an environmentally friendly fashion industry.

A ski suit made of yarn obtained from recycled materials and fully recyclable at end-of-life, without giving up on style, design and technical performance: this is RadiciGroup’s business card at the 34th Milano Unica, the international high-end textiles trade show taking place at the Milan Rho Fairground on 1-2 February.

In the Innovation Area of TexCubTec, Sistema Moda Italia’s technical and functional textile section, visitors can see and touch the new uniform of the RadiciGroup Ski Club designed by RadiciGroup in collaboration with the DKB sportswear brand.

“The ski suit, consisting of jacket and trousers, is fashioned with fabric made of RENYCLE®, a RadiciGroup yarn obtained from mechanically recycled nylon,” pointed out Marco De Silvestri, sales & marketing manager – Apparel and Technical of RadiciGroup Advanced Textile Solutions business area. “In addition, the suit’s padding and numerous accessories, such as zippers, Velcro, buttons and thread, are also made of polyamide. It was an ambitious project and we reached a definitive goal: circularity in sportswear without compromising on performance. A goal achieved through continuous close collaboration with other companies in the chain to develop chemically compatible materials that guarantee the high technical performance required by this kind of application.”

At Milano Unica, besides RENYCLE®, RadiciGroup is showcasing garments made of   REPETABLE®, a polyester yarn obtained from post-consumer recycled plastic bottles, and articles made of BIOFEEL®, a brand identifying both nylon and polyester yarn made from renewable source materials.

More information:
Radici RadiciGroup
Source:

RadiciGroup

(c) Sitip
21.01.2022

Sitip presents COSMOPOLITAN Fashion-tech fabrics at Milano Unica

Sistema Moda Italia confirms its Innovation Area for the 34th edition of Milano Unica, an area which responds to the growing demand for innovation in products, processes and services able to give specific performances or made with innovative and sustainable systems. And right here we find Sitip’s technical fabrics for clothing, with the COSMOPOLITAN Fashion-tech fabrics collection, modern and comfortable, dedicated to contemporary urbanwear/sportswear style and which perfectly meets the new needs required by the market and by the final consumer: performance and design.

COSMOPOLITAN Fashion-tech is declined into urbanwear through the sartorial technical fabrics that the company has defined Techno Sartorial: a tailoring that combines flawless cuts with exceptional fabric performance.

Sistema Moda Italia confirms its Innovation Area for the 34th edition of Milano Unica, an area which responds to the growing demand for innovation in products, processes and services able to give specific performances or made with innovative and sustainable systems. And right here we find Sitip’s technical fabrics for clothing, with the COSMOPOLITAN Fashion-tech fabrics collection, modern and comfortable, dedicated to contemporary urbanwear/sportswear style and which perfectly meets the new needs required by the market and by the final consumer: performance and design.

COSMOPOLITAN Fashion-tech is declined into urbanwear through the sartorial technical fabrics that the company has defined Techno Sartorial: a tailoring that combines flawless cuts with exceptional fabric performance.

For the production of contemporary urbanwear, thought for the city, Sitip showcases the man’s suit made of jacket+trousers in warp-knit Cosmopolitan Citylife fabric: bi-stretch nylon with UV protection (UPF 50+), quick drying, easy care and skin comfort. Highly performing, breathable, comfortable, insulating and with an exceptional fit: incredible elegance and comfort that enhance the contemporary urbanwear style.

For women, Sitip presents COSMOPOLITAN Fashiontech fabrics dedicated to athleisure, with leggings made - for the summer version - in Cosmopolitan London, a bi-stretch circular knitted fabric, no seethrough, breathable, comfortable on the skin with UV protection (UPF 50+), with easy care and perfect shape retention, and - for the winter version - in Cosmopolitan Paris GZ, a circular knitted fabric raised on the reverse side, with the same properties as the previous one and thermoregulation characteristics.

The Instinct fabric is available in the recycled and raised version NATIVE INSTINCT GZ: a GRS certified thermal fabric made with pre-consumer recycled yarns, bi-stretch, breathable, resistant to pilling, easy care and high comfort, ideal for sporty knitwear and urbanwear part of the NATIVE SUSTAINABLE TEXTILES family, the Sitip fabric collection produced with GRS certified recycled yarns and low environmental impact chemicals with a lower consumption of natural resources , able to respect the environmental and social criteria extended to all the stages of the production chain, including the traceability of raw materials. Sitip also operates in line with international certifications such as OEKO-TEX®, BLUESIGN®, GRS and adheres to the ZDHC gateway, adding to these an ISO 14001 environmental management system, which certifies the company’s commitment to reducing pollution risks.

Source:

Sitip / Valeria Rastrelli

(c) ISKO
22.12.2021

ISKO’s at lablaco’s virtual-reality (VR) Circular Fashion Summit 2021

As part of its mission to a fully circular fashion industry, ISKO has joined forces with the CFS by lablaco to show its commitment to this important cause. At Grand Palais Éphémère in Paris on 9-12 December, ISKO engaged with industry leaders from across the world to demonstrate its approach to circularity.
 
At its virtual gallery, ISKO guided its guests through its Metaverse and discussed its goal to eliminate virgin fibres in its fabrics and how it plans to achieve it.
 
Guests were able to dress their avatars in their very own ISKO VR denim jacket and ISKO worked with the Institute of Digital Fashion (IoDF) to design this VR art installation, which represents how it is pushing the boundaries of what is possible, making fabrics from textile waste.

As part of its mission to a fully circular fashion industry, ISKO has joined forces with the CFS by lablaco to show its commitment to this important cause. At Grand Palais Éphémère in Paris on 9-12 December, ISKO engaged with industry leaders from across the world to demonstrate its approach to circularity.
 
At its virtual gallery, ISKO guided its guests through its Metaverse and discussed its goal to eliminate virgin fibres in its fabrics and how it plans to achieve it.
 
Guests were able to dress their avatars in their very own ISKO VR denim jacket and ISKO worked with the Institute of Digital Fashion (IoDF) to design this VR art installation, which represents how it is pushing the boundaries of what is possible, making fabrics from textile waste.

More information:
Isko textile waste circularity
Source:

ISKO / Menabò Group

 Radici: Mehr Nachhaltigkeit auf der Piste (c) RadiciGroup
Die RadiciGroup und DKB präsentieren den ersten „zirkulären“ Skianzug
01.12.2021

Radici: The sustainability our mountains deserve

  • RadiciGroup and DKB introduce the first “circular” ski suit
  • A garment made of yarn obtained from recycled materials and designed with end-of-life recyclability in mind, without compromising style, design and technical performance.
  • RadiciGroup Ski Club athletes will be the first ambassadors of this sustainability project

The first truly sustainable ski suit, featuring Italian style and design and a zero-kilometre supply chain, is finally here. Two Bergamo companies of excellence played the leading roles in the conception and realization of this highly innovative fashion-sport garment: RadiciGroup, a world leading producer of chemical intermediates, polyamide polymers, high-performance engineering polymers and advanced textile solutions, and DKB, a company specializing in technical sportswear with the same brand name.

  • RadiciGroup and DKB introduce the first “circular” ski suit
  • A garment made of yarn obtained from recycled materials and designed with end-of-life recyclability in mind, without compromising style, design and technical performance.
  • RadiciGroup Ski Club athletes will be the first ambassadors of this sustainability project

The first truly sustainable ski suit, featuring Italian style and design and a zero-kilometre supply chain, is finally here. Two Bergamo companies of excellence played the leading roles in the conception and realization of this highly innovative fashion-sport garment: RadiciGroup, a world leading producer of chemical intermediates, polyamide polymers, high-performance engineering polymers and advanced textile solutions, and DKB, a company specializing in technical sportswear with the same brand name.

The ski suit, consisting of jacket and trousers, is fashioned with a fabric made of RENYCLE, a RadiciGroup yarn obtained from mechanically recycled polyamide (nylon), which affords notable savings in energy and water consumption, as well as lower CO2 emissions. In addition, the suit’s padding and numerous accessories, such as zippers, Velcro, buttons and thread, are also made of polyamide.

This achievement was made possible by the great teamwork of RadiciGroup and DKB on the research and development of chemically compatible materials that can be used in special applications requiring high technical performance. The end result is an almost mono-material garment that significantly facilitates end-of-life recycling. It can be more easily converted into polymers for use in the manufacture of ski boot components and bindings, in addition to applications in the automotive and furnishing industries, or in any other sector requiring the characteristics of high performance polyamides.

The ski suit by RadiciGroup is thus an all-round application of ecodesign and circular economy principles to fashion and garment making, which justifies the claim “Una sostenibilità all’altezza delle nostre montagne” [Sustainability worthy of our mountains] written in a logo patch on the inside of the jacket.

“I am particularly proud of this achievement, a synthesis of my passion and effort,” said Angelo Radici, president of RadiciGroup. “I’ve always loved mountaineering and skiing, and, together with my collaborators, I work hard at our company day in and day out to find innovative solutions that improve the sustainability of our industry. This ski suit is concrete proof of the fact that textiles and apparel can be made sustainable without compromising on comfort, design, looks or performance. I will never get tired of repeating that collaboration among the firms along the production chain is crucial to manufacturing goods with an ecodesign approach, considering their end-of-life recyclability and, thus, potentially giving them unlimited durability. Upstream producers, like us, gladly share our know-how in materials chemistry and experience in recycling with our downstream partners, so that, together, we can find sustainable and viable solutions in the various sectors where we operate.”

Source:

RadiciGroup

Bemberg™ by Asahi Kasei at Filo to unveil its smart DNA story that meet contemporary consumer needs (c) Bemberg™
Waxewul proposal using Bemberg™.
15.09.2021

Bemberg™ by Asahi Kasei at Filo to unveil its smart DNA story that meet contemporary consumer needs

  • FILO, 29th-30th September 2021, booth C5

Bemberg™ by Asahi Kasei has been invited to showcase at Filo fair, the international exhibition of orthogonal weaving yarns for clothing and furnishings, circular knitwear and technical textiles, in a new special area, a dedicated open space reserved to sustainable fibers that will allow visitors to discover all their production cycle and performances, in full relax and transparency.

Bemberg™, an exceptional fiber made from the smart-tech transformation of cotton linters pre-consumer materials and converted through a traceable and transparent closed loop process, will brings to Filo its history, experience, know-how and market partnerships to prove its versatility and design-driven look and touch Last but not least we are talking about a true circular economy-oriented ingredient, with certified sustainable performance: Bemberg™ is biodegradable and compostable material as verified by the INNOVHUB 3rd party test and it has GRS (Global Reycled Standard) certification from Textile Exchange proving recycling authenticity.

  • FILO, 29th-30th September 2021, booth C5

Bemberg™ by Asahi Kasei has been invited to showcase at Filo fair, the international exhibition of orthogonal weaving yarns for clothing and furnishings, circular knitwear and technical textiles, in a new special area, a dedicated open space reserved to sustainable fibers that will allow visitors to discover all their production cycle and performances, in full relax and transparency.

Bemberg™, an exceptional fiber made from the smart-tech transformation of cotton linters pre-consumer materials and converted through a traceable and transparent closed loop process, will brings to Filo its history, experience, know-how and market partnerships to prove its versatility and design-driven look and touch Last but not least we are talking about a true circular economy-oriented ingredient, with certified sustainable performance: Bemberg™ is biodegradable and compostable material as verified by the INNOVHUB 3rd party test and it has GRS (Global Reycled Standard) certification from Textile Exchange proving recycling authenticity.

Bemberg™ application history starts with high-quality suit lining, but today we can find it in many other applications such as fashion couture, outerwear, innerwear, bedding, and sportswear where its amazing unique touch and quality is offering a distinctive performance.

And to prove all of this, Bemberg™ will be at Filo showing some selected fabric innovation, and three responsible-driven designers representing different and complementary part of contemporary consumer wardrobe: ZEROBARRACENTO, Maurizio Miri and WAXEWUL - who have all chosen Bemberg™ fiber to create special collections. Three different ways to see and represent how sustainability and style – even if completely different ones – together can be highly successful, performing and interesting to the new consumer.

ZEROBARRACENTO, a gender-neutral emerging outerwear brand focusing on zero-waste product development, selects Bemberg™ for two fundamental reasons: firstly, from a stylistic point of view for its extreme versatility: in the various collections we have adopted it to create Kimonos, padded jackets, wrap dresses as well as for the interiors of our garments, which are intended to be soft embraces for total physical and mental comfort. The second but no less important reason is that this fibre has circular values in line with their zero-waste commitment.

The concept of the brand "Maurizio Miri" has a strong personality and a clear intent: to create a product that stimulates the wearer towards beauty. A garment should not simply be worn, but it has also to create a perfect symbiosis with the person wearing it and generate an exchange of positive energies. The purpose is to make the individual feel in perfect harmony with their own image. With this aim in mind, the designer selects extremely precious Bemberg™ linings for their sophisticated tailor jackets. 

Finally, WAXEWUL, a brand of sartorial clothing and artisan accessories with an urban-afro soul that has environmental and social sustainability as its basic ethics. WAXEWUL will bring to Filo its brand-new product, the J_Hood Bag: a doubleface jacket with a comfortably removable hood that can be transformed into a finely hidden doubleface bag. An exclusive, innovative and sustainable garment with minimal impact on the environment made of BemBAZIN™ - a new generation of bazin created, patented and produced by Brunello which is composed by the high-tech and responsible fibers of Bemberg™ - on one side and of wax on the other, traceable and certified, guaranteeing a reduction in waste (two jackets in one) and a long-life cycle.

TMAS: Swedish Group ACG turns 100 (c) Ismail Abdelkareem, ACG Goup
ACG’s Reimar Westerlind and Thomas Arvidsson at the company’s head office in Borås, Sweden
16.08.2021

TMAS: Swedish Group ACG turns 100

It is exactly 100 years ago on August 17th this year that Carl Axel Gustafsson returned from the USA to Sweden with a significant agency agreement from the Boston-based sewing machine leader Reece.

Back in 1921, Reece, along with its competitor Singer, entirely dominated the buttonhole machine market and were the world’s only manufacturers of these machines for jackets, trousers and coats.

Gustafsson’s license enabled his new company A C Gustafsson to become one of Europe’s first leasing organisations, hiring out Reece buttonhole machines and receiving payment per sewn buttonhole stitch.

This business thrived for many decades and formed the basis for the entire ACG Group as it exists today.

Forty years later, on September 2nd 1961 to be precise, Reimar Westerlind walked out of a restaurant after a long and enjoyable lunch with someone he’d never met before, having signed his intention to buy a company he knew nothing about on an improvised contract written on the back of a menu.

It is exactly 100 years ago on August 17th this year that Carl Axel Gustafsson returned from the USA to Sweden with a significant agency agreement from the Boston-based sewing machine leader Reece.

Back in 1921, Reece, along with its competitor Singer, entirely dominated the buttonhole machine market and were the world’s only manufacturers of these machines for jackets, trousers and coats.

Gustafsson’s license enabled his new company A C Gustafsson to become one of Europe’s first leasing organisations, hiring out Reece buttonhole machines and receiving payment per sewn buttonhole stitch.

This business thrived for many decades and formed the basis for the entire ACG Group as it exists today.

Forty years later, on September 2nd 1961 to be precise, Reimar Westerlind walked out of a restaurant after a long and enjoyable lunch with someone he’d never met before, having signed his intention to buy a company he knew nothing about on an improvised contract written on the back of a menu.

“What I didn’t know then was that my dining partner was the family lawyer of Carl Axel Gustafsson,” Reimar explains. “I had no money and knew nothing about the textile industry and I also quickly discovered the business was not doing so well at that time and tried to get out of the agreement, but he insisted I honour it. He told me he had money and would back me, but I’d have to work hard and pay him back in full.”

Reimar certainly took that advice, and at the age of 92 still travels to his office every day to oversee the operations of the diverse companies now operating under the ACG umbrella.

Although textiles remain the bedrock of the business, under Reimar Westerlind’s management, ACG Group has branched out into many other fields of activity over the past 60 years, and its diversity has also led to some highly unexpected developments.

Like many other European manufacturers, ACG also began to expand beyond its traditional borders from the 1970s onwards – initially into the former Soviet Union and subsequently establishing subsidiaries in Estonia, Lithuania, Finland, the Ukraine and Denmark.

Digel stellt F/S 2022 Kollektion Blurred Lines vor (c) DIGEL AG
20.07.2021

Digel stellt F/S 2022 Kollektion Blurred Lines vor

Grenzen verschwimmen: zwischen drinnen und draußen, Home und Office, formell und informell. Mit „Blurred Lines“ hat das Design-Team von DIGEL die neue Kollektion Frühjahr/Sommer 2022 überschrieben und trägt damit der Veränderung des kollektiven Kleidungsstils Rechnung. Jersey und Powerstretch verleihen den Smart-Formal-Looks Bequemlichkeit und Sportivität.

Die Outfit-Vorschläge sind überwiegend monochrom zusammengestellt. Zum einen wirken neutrale Nuancen durch ihre Lässigkeit, zum anderen zieht mitunter kräftig Farbe ein. Maskuline Pastelle von Kopf bis Fuß – ein Trendthema der Saison. Konkret finden sich Camel und Kitt, Lucent White, helles Grau und Asphalt, aber auch Golden Cream, Emberglow und Mint auf der Farbskala. Die Blaupalette reicht von Azurine über Gray Blue bis hin zu fast schwarzem Marine.

Streifen und bewegte Oberflächen highlighten die Hemden. Eine wichtige Rolle kommt der Outerwear zu. Leichte Carcoats, garment-washed, präsentieren sich sowohl als formeller Begleiter als auch als Kombipartner von Chino und Jeans. Die neue Saison zeigt das Formelle entspannter, Casual wird feiner.

Grenzen verschwimmen: zwischen drinnen und draußen, Home und Office, formell und informell. Mit „Blurred Lines“ hat das Design-Team von DIGEL die neue Kollektion Frühjahr/Sommer 2022 überschrieben und trägt damit der Veränderung des kollektiven Kleidungsstils Rechnung. Jersey und Powerstretch verleihen den Smart-Formal-Looks Bequemlichkeit und Sportivität.

Die Outfit-Vorschläge sind überwiegend monochrom zusammengestellt. Zum einen wirken neutrale Nuancen durch ihre Lässigkeit, zum anderen zieht mitunter kräftig Farbe ein. Maskuline Pastelle von Kopf bis Fuß – ein Trendthema der Saison. Konkret finden sich Camel und Kitt, Lucent White, helles Grau und Asphalt, aber auch Golden Cream, Emberglow und Mint auf der Farbskala. Die Blaupalette reicht von Azurine über Gray Blue bis hin zu fast schwarzem Marine.

Streifen und bewegte Oberflächen highlighten die Hemden. Eine wichtige Rolle kommt der Outerwear zu. Leichte Carcoats, garment-washed, präsentieren sich sowohl als formeller Begleiter als auch als Kombipartner von Chino und Jeans. Die neue Saison zeigt das Formelle entspannter, Casual wird feiner.

Eine Key-Qualität ist „All Year Down“, Echt-Daune umgesetzt als Kurzmantel, Overjacket und Blouson, wasserabweisend, winddicht und das ganze Jahr über tragbar.

Weitblick: Kochjacke entwickelt mit Guerilla Chef (c) WEITBLICK® GmbH & Co. KG
Simon Kolar mit neuer Kochjacke
01.07.2021

Weitblick entwickelt Kochjacke mit Guerilla Chef

Gemeinsam mit Simon Kolar, Koch im Restaurant Landhof in Oftersheim, Botschafter des Institute of Culinary Art und Gründer der Bewegung Guerilla Chefs, hat der Kleinostheimer Workwear-Produzent Weitblick eine brandneue Kochjacke entwickelt.

Gemeinsam mit Simon Kolar, Koch im Restaurant Landhof in Oftersheim, Botschafter des Institute of Culinary Art und Gründer der Bewegung Guerilla Chefs, hat der Kleinostheimer Workwear-Produzent Weitblick eine brandneue Kochjacke entwickelt.

Komfortabel im Schnitt, modern, schlicht und leicht auf der Haut – die neue Kochjacke hat nichts mehr mit der steifen, unbequemen Kochkleidung vergangener Tage gemeinsam. Senior Product Manager, Thomas Schmitt war es bei der Entwicklung besonders wichtig, jedes einzelne Detail konkret auf die Bedürfnisse eines Kochs abzustimmen. Mit dem eleganten Design eines Kochhemdes ist das neue Stück bestens geeignet für den absoluten Koch-Trend des Frontcookings. Verdeckte Knopfleisten, ein moderner Stehkragen, krempelbare Manschetten und die Zwei-Taschenlösung zum Verstauen von Küchen-Utensilien sowie dem Handy überzeugen ebenso wie die bequemen Bewegungsfalten am Rücken. “Zudem ist unsere neue Kochjacke mit den drei möglichen Personalisierungsbereichen hoch individualisierbar. Ein riesiger Vorteil, um das unternehmensinterne Branding perfekt sichtbar zu machen“, erläutert Thomas Schmitt. Hergestellt in den europäischen Betrieben und mit Fairtrade-Baumwolle, überzeugt die Kochjacke auch in Punkto Nachhaltigkeit und Qualitätsanspruch.

Source:

WEITBLICK® GmbH & Co. KG

31.05.2021

C.L.A.S.S: The journey of Bemberg™ by Asahi Kasei towards responsible fashion

Laying the bases for a more sustainable world, adopting responsible strategies is no longer an option but an indispensable and compulsory structural revolution today and for the future to come. This topic is the subject of the Smart Voice "The Circular Stories of C.L.A.S.S.: the journey of Bemberg™ by Asahi Kasei towards a smart, responsible and contemporary luxury" organised by C.L.A.S.S. eco hub that has taken place on Thursday 27th May at 4 pm CET. 4 unique and complimentary design realities has been sharing  the  Bemberg ™ choice as unique and precious fibre ingredient that gives rise to a performing design incorporating new generation values, for their unique paths of style and fashion to offer to the contemporary consumer.

Specialist and expert of innovative fibres, during the session Ettore Pellegrini, Marketing & Sales Manager-Marketing & Sales Manager Asahi Kasei Fibers Italia, illustrated the history of Bemberg™ starting from its origins to nowadays, reporting its various applications that have been then illustrated in their uniqueness by the speakers of the session.

Laying the bases for a more sustainable world, adopting responsible strategies is no longer an option but an indispensable and compulsory structural revolution today and for the future to come. This topic is the subject of the Smart Voice "The Circular Stories of C.L.A.S.S.: the journey of Bemberg™ by Asahi Kasei towards a smart, responsible and contemporary luxury" organised by C.L.A.S.S. eco hub that has taken place on Thursday 27th May at 4 pm CET. 4 unique and complimentary design realities has been sharing  the  Bemberg ™ choice as unique and precious fibre ingredient that gives rise to a performing design incorporating new generation values, for their unique paths of style and fashion to offer to the contemporary consumer.

Specialist and expert of innovative fibres, during the session Ettore Pellegrini, Marketing & Sales Manager-Marketing & Sales Manager Asahi Kasei Fibers Italia, illustrated the history of Bemberg™ starting from its origins to nowadays, reporting its various applications that have been then illustrated in their uniqueness by the speakers of the session.

Paolo Verdoia, Lining research and development raw materials at Ermenegildo Zegna, who has been involved in the development of accessory raw materials for the Ermenegildo Zegna Group for 14 years. During the digital meeting he talked about priority collaborations with responsible and high quality materials such as Bemberg™, the brand's approach to sustainability and future projects.

The session has also been attended by new generation designer Gilberto Calzolari winner of C.L.A.S.S. ICON 2020, who used Bemberg™ in his latest AW 2021-22 collection entitled "At this stage".

Camilla Carrara, founder and zero-waste designer Zerobarracento says "We select Bemberg™ for our creations for two fundamental reasons: firstly, from a stylistic point of view for its extreme versatility: in the various collections we have adopted it to create Kimonos, padded jackets, wrap dresses as well as for the interiors of our garments, which are intended to be soft embraces for total physical and mental comfort. The second but no less important reason is that this fibre has circular values in line with our zero-waste commitment."

“By choosing to work with Bemberg™, we have made an exclusive and sustainable choice in order to offer tailors, designers, brands and garment manufacturers who believe in and are committed to responsible but at the same time premium and exclusive fashion a new business opportunity" says Alessandro Ivaldi Director Business Unit of Carnet, a division of Ratti Group that produces and distributes worldwide fabrics for the creation of made-to-measure garments for men and women.

Source:

C.L.A.S.S.

08.02.2021

ISKO and HIGH collaborate to create Jacket and Pants

Intelligently designed clothes made with the latest manufacturing technology are the results of the partnership between on of the leading denim innovators ISKO and the Italian brand HIGH. A project, part of the SS2021 HIGH collection, is the start of collaboration in the pursuit of sustainable fashion.

Aimed at bringing a positive change both for the planet and its people, the project presents two pieces – jacket and pants – which embody HIGH’s approach to creativity and production: a wellbalanced mix of specialists’ expertise and a tireless investigation on the latest and most responsible fabric technologies. HIGH identified the R-TWO™ program as the right fabric ingredient, ideal to level up sustainability in its looks.

Intelligently designed clothes made with the latest manufacturing technology are the results of the partnership between on of the leading denim innovators ISKO and the Italian brand HIGH. A project, part of the SS2021 HIGH collection, is the start of collaboration in the pursuit of sustainable fashion.

Aimed at bringing a positive change both for the planet and its people, the project presents two pieces – jacket and pants – which embody HIGH’s approach to creativity and production: a wellbalanced mix of specialists’ expertise and a tireless investigation on the latest and most responsible fabric technologies. HIGH identified the R-TWO™ program as the right fabric ingredient, ideal to level up sustainability in its looks.

Relying on a blend of reused and recycled materials, this revolutionary platform works by embedding material circularity into the production process, designing waste out of the system and minimizing impact at scale. With fully traced reused cotton coming from ISKO’s production loss, which is prevented from becoming waste by adding it back into the spinning process, and an efficient use of polyester materials which are spun into newly recycled fibers, the program can provide certified to Textile Exchange environmental credentials. According to the percentage of material contained, these can be either the Content Claim Standard, Global Recycled Standard, Organic Content Standard or Recycled Claim Standard, ensuring better use of raw materials and resource efficiency while providing advanced concepts that don’t compromise on their look and performance.

Additionally, to meet HIGH’s performance needs, ISKO has brought to the table one of its most popular technologies, of course in its R-TWO™ version: Jeggings™, super-stretch denim technology. Soft and lightweight as leggings, it provides comfort with the look of authentic denim and provides the perfect, responsible solution to usher the partnership.

More information:
Isko Denim Sustainability
Source:

Menabò Group

Video Material Stories are presented by the PERFORMANCE DAYS Exhibitors (c) PERFORMANCE DAYS
Midlayers of the Season
13.01.2021

Video Material Stories are presented by the PERFORMANCE DAYS Exhibitors

Video Material Stories focus on the highlight products of the PERFORMANCE FORUM which were rewarded with a 100% Jury Like and include detailed explanations by the exhibitors. You can watch the videos here, check out the details, ask any question to the exhibitors and request samples!

  • Lightweight, Downproof & Insulation Trends of the Season

The selected insulations are all produced ecologically responsibly, at the same time they are lightweight, breathable and insulate well. The lightweight and downproof fabrics of winter 22/23 are ultra-light, breathable and heat-insulating. It is astonishing that lightweights can now be processed from Econyl and other recycled fibres without losing any of their lightness. Almost all fibres – from nylon, Econyl, polyamide to polyester – are over 90 per cent recycled, and often dyed with vegetable variants or dyed in a dope dyed process.

Video Material Stories focus on the highlight products of the PERFORMANCE FORUM which were rewarded with a 100% Jury Like and include detailed explanations by the exhibitors. You can watch the videos here, check out the details, ask any question to the exhibitors and request samples!

  • Lightweight, Downproof & Insulation Trends of the Season

The selected insulations are all produced ecologically responsibly, at the same time they are lightweight, breathable and insulate well. The lightweight and downproof fabrics of winter 22/23 are ultra-light, breathable and heat-insulating. It is astonishing that lightweights can now be processed from Econyl and other recycled fibres without losing any of their lightness. Almost all fibres – from nylon, Econyl, polyamide to polyester – are over 90 per cent recycled, and often dyed with vegetable variants or dyed in a dope dyed process.

  • Softshells & Outer Midlayers of the Season

Warming, windproof and water-repellent jackets worn outdoors as an outer layer during sports or leisure activities typify the Softshell/Outer Midlayer category. Polyamide and polyester fibres remain dominant in winter 22/23. But anyone on the lookout for natural fibres will find various blends of organic cotton, Tencel or wool.

  • Midlayers of the Season

Midlayers are primarily intended to provide warmth when layering garments. The focus is on newer constructions to generate heat, yet at the same time, manufacturers are attempting to reduce or completely avoid the use of micro-plastics in the development process.

Collaboration Between DuPont™ Sorona® and Sateri’s EcoCosy® Results in Innovative Fabrics for Fashion and Athleisure (c) Sateri
StretchCosy
10.09.2020

Innovative Fabrics for Fashion and Athleisure

  • Collaboration Between DuPont™ Sorona® and Sateri’s EcoCosy®

DuPont™ Sorona® and Sateri’s EcoCosy® have together developed a new fabric called StretchCosy™. The fabric uses a blend of Sorona®, a partially plant-based fibre, and Sateri’s ultra-comfortable and near weightless EcoCosy® fibres to achieve a soft material that is highly stretchable, shape-retaining and, most importantly, sustainably sourced.

StretchCosy™ combines the mechanical stretch of Sorona® stretch fibres, which gives it excellent stretch and long-lasting, consistent recovery, with the soft, cotton-like breathability and smooth silk-like texture of EcoCosy® for an unparalleled fabric that is high-performing and well-suited for fashion and sportswear.

  • Collaboration Between DuPont™ Sorona® and Sateri’s EcoCosy®

DuPont™ Sorona® and Sateri’s EcoCosy® have together developed a new fabric called StretchCosy™. The fabric uses a blend of Sorona®, a partially plant-based fibre, and Sateri’s ultra-comfortable and near weightless EcoCosy® fibres to achieve a soft material that is highly stretchable, shape-retaining and, most importantly, sustainably sourced.

StretchCosy™ combines the mechanical stretch of Sorona® stretch fibres, which gives it excellent stretch and long-lasting, consistent recovery, with the soft, cotton-like breathability and smooth silk-like texture of EcoCosy® for an unparalleled fabric that is high-performing and well-suited for fashion and sportswear.

Created in 2019, StretchCosy™ is a fabric breakthrough that made it possible for natural plant-based fibres to be more extensively used in various applications, e.g. t-shirts, shirting, bottoms, jackets, dresses, hoodies and underwear. Previously, cellulosic fibres were rarely found in sportswear, due to concerns such as pilling. The combination of Sorona® and EcoCosy® in StretchCosy™ has eliminated this concern, hinting at the future of activewear where performance combined with sustainability will be the norm.

Source:

Omnicom Public Relations Group

3XDRY®-Technologie von schoeller®: Die Aussenseite eines Textils ist wasserabweisend (c) Schoeller Textil AG
3XDRY®-Technologie von schoeller®: Die Aussenseite eines Textils ist wasserabweisend
11.02.2020

Popular all-in-one garments feature 3XDRY® textile technology from schoeller®

Today’s consumers demand versatility in their apparel, whether they’re shopping for work, sports or leisure wear. Work wear is no longer just about style, and sports and leisure wear is no longer just about stretch, while the demands for high-performance textiles in every category continue to increase. More and more consumer brands are looking to Schoeller’s established technologies to deliver not only beautiful fabrics that offer comfort and style but also breathability and the best in water and dirt repellence to their customers.

3XDRY® finishing technology from schoeller® allows the exterior of a textile to be water repellent, while the inside absorbs moisture and quickly distributes it over the surface. As a result, textiles with 3XDRY® dry much faster in comparison to conventional textiles. Since the launch of 3XDRY® in 2001, the technology has proven performance focused mostly on sportswear. Now that demands within the fashion industry are also trending toward performance textiles, more of its apparel brands are also turning to the patented 3XDRY® technology’s reliability and versatility for functional jackets, pants and shirts.

Today’s consumers demand versatility in their apparel, whether they’re shopping for work, sports or leisure wear. Work wear is no longer just about style, and sports and leisure wear is no longer just about stretch, while the demands for high-performance textiles in every category continue to increase. More and more consumer brands are looking to Schoeller’s established technologies to deliver not only beautiful fabrics that offer comfort and style but also breathability and the best in water and dirt repellence to their customers.

3XDRY® finishing technology from schoeller® allows the exterior of a textile to be water repellent, while the inside absorbs moisture and quickly distributes it over the surface. As a result, textiles with 3XDRY® dry much faster in comparison to conventional textiles. Since the launch of 3XDRY® in 2001, the technology has proven performance focused mostly on sportswear. Now that demands within the fashion industry are also trending toward performance textiles, more of its apparel brands are also turning to the patented 3XDRY® technology’s reliability and versatility for functional jackets, pants and shirts.

More information:
Schoeller
Source:

schoeller®

PINKO Spring-Summer Advertising Campaign  (c) PINKO
PINKO Spring-Summer Advertising Campaign
13.01.2020

PINKO Spring-Summer Advertising Campaign

#Takelifebythehorns

Overcoming challenges. Thinking outside the box. Positive thinking. A vision of personal creativity. The advertising campaign for the Spring-Summer 2020 season is a manifesto for expressing the PINKO Woman. Determined, empowered, confident, making her own decisions. Always ready to take life by the horns.

A fiery sunset. A wilderness of mesmerising colours is the backdrop to Mert Alas & Marcus Piggott’s shots, which portray a femininity that is glamorous, gritty, rock, and never predictable. This visual symphony was shaped with a creative team that united stylist Vanessa Reid and creative director Riccardo Ruini with the new star, Lily Aldridge – model, mother and businesswoman – who embodies the beauty of the moment. “We chose Lily because she is the epitome of the PINKO woman”, explained Caterina Negra, image director of PINKO. “She is elegant, sophisticated, with a modern approach. She fills many roles without having had to sacrifice anything. She makes an impression living a life filled with different experiences, as demanded by the modern world”.

#Takelifebythehorns

Overcoming challenges. Thinking outside the box. Positive thinking. A vision of personal creativity. The advertising campaign for the Spring-Summer 2020 season is a manifesto for expressing the PINKO Woman. Determined, empowered, confident, making her own decisions. Always ready to take life by the horns.

A fiery sunset. A wilderness of mesmerising colours is the backdrop to Mert Alas & Marcus Piggott’s shots, which portray a femininity that is glamorous, gritty, rock, and never predictable. This visual symphony was shaped with a creative team that united stylist Vanessa Reid and creative director Riccardo Ruini with the new star, Lily Aldridge – model, mother and businesswoman – who embodies the beauty of the moment. “We chose Lily because she is the epitome of the PINKO woman”, explained Caterina Negra, image director of PINKO. “She is elegant, sophisticated, with a modern approach. She fills many roles without having had to sacrifice anything. She makes an impression living a life filled with different experiences, as demanded by the modern world”.

Fringes  and  a  masculine  jacket.  Bright  sequins  and  dark  leather.  Rodeo-style  boots,  belt  and  hat  are  teamed  with  sensual denim. This is Lily’s look, as she mounts a unique mechanical bull. It was made specially for the campaign, inspired by the shape and detailing of the Love Bag Mix Studs. An ultra-stylish clash of black and metal accompanies the Love Bag Puff, a new shape in soft quilted nappa leather with chevron motif and appliqué suede fringe. The  fastening  is  the  iconic  metal  buckle  with  Love  Birds.  Not  forgetting  micro-chains  and  studs  for  the  Mini  Love  Metal Fringes or rhinestone fringing for the Go-round version.

The looks are a spontaneous expression of femininity, where personality is key, and movement adds a new dimension to the images. It’s the PINKO message. To be in a safe place where you can be creative without being judged and where you are free to choose. #createyourownlife

 

More information:
Fashion Mode PINKO
Source:

NETWORK PUBLIC RELATIONS GMBH