From the Sector

The Trevira CS brand will be presented at Heimtextil 2022. This year the trade fair will be held as a one-time Summer Special from 21 to 24 June in Frankfurt am Main, Germany. The booth will feature more than 200 fascinating, versatile, flame retardant Trevira CS fabrics.

These will be displayed in the Long Stay Apartment installation. Changing lifestyles, living and working arrangements as well as the housing shortage in countless large cities mean the Long Stay Apartment segment of the hospitality sector has experienced exponential growth, becoming ever more important. For this reason, it is the focus of this year’s Trevira CS booth. The presentation of the “Long Stay Apartment by Trevira CS” is intended to familiarise visitors – particularly interior architects, designers and furnishers – with the trendsetting, innovative uses of Trevira CS fabrics in the contract sector.

For the design of the apartment installation, the traditional Trevira CS Fabric Competition 2022 was announced at the end of 2021 and invited all customers to submit their latest Trevira CS products according to certain specifications. The winning fabrics will be announced at the trade fair and specially exhibited at the Trevira CS booth.

Director Marketing & Business Development Anke Vollenbröker: “Our exhibition gives exciting new insights into the modern concept of the Long Stay Apartment, presenting the live application of our customers’ Trevira CS innovations. An apartment designed for Long Stayers is a special challenge since it has to provide more than a hotel room or even an ordinary rental apartment: It needs to be an attractive temporary home while also offering the services and advantages of a hotel. We have made the Long Stay Apartment particularly “textile” and included submissions from all participants of our Trevira CS Fabric Competition 2022.”

• Autumn edition from Aug. 29-31, 2022, in Shanghai

Scheduled to take place in Nanjing in May, CHIC Spring requires another postponement due to the pandemic development of Covid19 in China. Organizers are focusing on the autumn edition of CHIC in Shanghai. From Aug. 29-31, the latest trends in the Chinese consumer market will be on display at the National Exhibition and Convention Center.

The trade fair concept is being revised for the autumn edition, which is expected to attract around 900 exhibitors. Ahead of the show, the CHIC LIVESTREAMING format will provide information on relevant topics during talks with industry experts on social media. The CHIC LIST OF THE BEST section of the trade show will also be launched. Based on industry research, it will showcase best practices and particularly successful brands in the areas of research and design, cultural values, technical innovation, best selling, etc.

CHIC is organized by Beijing Fashion Expo Co. Ltd. and China World Exhibitions sponsored by China National Garment Association, China World Trade Center and SubCouncil of Textile Industry (CCPIT).

• March 16-18, 2022, Istanbul Expo Center
• Successful start of Texhibition, Istanbul Fabric and Textile Accessories Fair with over 10,000 visitors from 63 countries
• More than 160 exhibitors presented fabrics, yarns and accessories on approx. 5,000 square meters in the Istanbul Expo Center
• Intensive order activity in a professional trade fair atmosphere of over 1billion US$
• The organizer's objective: to double the area and number of exhibitors for the second event in September

With over 10,000 visitors, the premiere event of Texhibition Istanbul Fabric and Textile Accessories Fair, organized by the Istanbul Textile and Raw Materials Exporters' Association (ITHIB) and the Istanbul Chamber of Commerce (ITO) from March 16th to 18th, 2022 has successfully started.

İTHİB President Ahmet Öksüz: "Our exhibition platforms Texhibition Istanbul Fabric and Textile Accessories Fair and IFCO, Istanbul Fashion Connection, which was launched by our sister association IHKIB in February, play an important role in making Istanbul the fashion center of the Turkish textile and clothing industry. For the follow-up event to Texhibition in September this year, we expect the number of exhibitors and space to double."

The consistently positive feedback from the exhibitors underscores this expectation, as does the great interest shown by international visitors, including those from Denmark, Germany, France, Italy, the Netherlands and the UK.

The Turkish textile industry started with an export target of US$ 15 billion in 2022. The exhibition organizers assume that their platforms will contribute US$ 1 billion. Turkey is one of the most important procurement markets for the European textile industry and is becoming even more important in the course of the global supply chain problem and is now one of the top 3 most interesting procurement locations with its low prices, good quality products, reliable suppliers and short delivery times.

Exhibitors
On offer were high-quality and innovative fabrics from the weaving sector, including Kipaş Textiles, BTD Textile, Özdoku, Bossa and Yünsa; knitters like Gülle, Saka, Örkumod or İskur showed their current collections; yarn market leaders such as Korteks, Tepa and Gama were present, as were Şimşek Ege, EMR Zippers, Çağ-Tek and Öz-El Lastik for the accessories sector. A total of 166 exhibiting companies presented themselves in clearly structured segments in a professional trade fair atmosphere.

Frame program
In the Texhibition Forum, experts discussed the topics Sustainability, New Trends, Supply Chain and GMO-Free Cotton giving an outlook on the upcoming trends and developments in the Turkish textile industry. All events were heavily frequented by visitors.

Next Texhibition September 21-23, 2022

For the summer events at the Berlin exhibition center, the Premium Group is relying on a new mix of fashion, business, content and entertainment.

The State of Style & Culture
The Premium Group is expanding its portfolio in the summer to include the consumer festival THE GROUND in addition to the existing PREMIUM and SEEK trade fairs and is presenting numerous innovations for the long-awaited reunion of the industry in Berlin.

The new location Messe Berlin will become the Premium Group cosmos, a holistic inspirational hub for all relevant topics related to fashion, trends, retail, lifestyle, marketing, digitization, sustainability, metaverse and more.

In July, brands and partners can also present themselves to end consumers for the first time as part of the new event THE GROUND, 'Direct to Consumer'. Consumers get access to THE GROUND, while trade visitors are invited to view the full range and be inspired throughout the site.

PREMIUM: New tripartition with new segments
In order to be able to show all relevant segments of advanced contemporary fashion even better and more holistically, the PREMIUM portfolio will be divided into three new areas from the summer. With the segmentation into High, Icon & Volume, large, commercially successful brands as well as more focused designer brands, newcomers and smaller innovators will now find their place. Here the PREMIUM fashion team advises all partners in detail in order to guarantee ideal positioning and the possibility of storytelling.

SEEK: Premiere of the SEEK Conscious Club
Sustainability has been part of the culture of the SEEK brand since it was founded 12 years ago. With the new SEEK Conscious Club, in addition to the SEEK area with well-known and new SEEKERS, a dedicated area for sustainable brands is being created. SEEK offers them the stage and space to grow and the attention to optimally spread brand values. The international SEEK community is represented by niche brands as well as commercially successful players. And the established TRADE UNION for brands with a particularly sharp sales strategy will once again have an exclusive area in the new location.

THE GROUND: Festival for Style & Culture
With the new Direct to Consumer Festival THE GROUND, the Premium Group is now also inviting Gen-Z, Gen-Y and Culture Pioneers once a year. Music acts, panels and live talks with well-known speakers and influencers, creative workshops, sports and wellbeing sessions are intended to inspire, enrich, enlighten and inspire exchange: entertainment, edutainment and experiences.

THE GROUND turns live streams into live encounters, consumers into co-creators and classic retailers into strategic marketing and event partners. Here, through emotional experiences and unique showcases, brands can be experienced and interested customers become loyal brand fans. Topics relevant to society and generations, such as fashion, sports, beauty & well-being, metaverse & gaming, will be featured in the area as well as in talks and master classes as part of the FASHIONTECH content format.

"In order to remain sustainable, we want and need to merge B2B and D2C and create a place - a marketplace for ideas and products - where brands, retailers and consumers come together and learn from each other. For the first time, we are offering holistic reach, synergy and network effects,” explains Jörg Arntz, Managing Director Premium Group.

“B2B and D2C will take place in parallel on one site, although of course there will still be an area for professionals only, i.e. exclusively for the industry. The D2C area is accessible to both end consumers and trade visitors. In addition to our trade fairs, we create new content from which our visitors and exhibitors benefit.”

During the event, which will take place from Thursday to Saturday for the first time, it will be about exchange, trends, inspiration and emotion, new brands, the further development of well-known players, creative collection presentations and of course what the fashion world and its protagonists * inside: joy and passion. In order for this to work and for the long-term existence of the new event concept in Berlin to be guaranteed, everyone involved is asked, challenged and responsible.
 
Selected brand highlights:
American Vintage // Aigner // At.p.Co  // Ben Sherman // Blue de Geñes // Buffalo // Camper // C.O.F. Studio // Copenhagen Studios // Coster Copenhagen // Crep Protect // Denham // Dstrezzed // Drykorn // Ecoalf 1.0 //  Edwin // Ellesse // Fabienne Chapot //  Fleurs de Bagne // Floris Van Bommel // Gant //  Happy Socks // Helene Galwas // Herrlicher // Hiltl //  Horizn Studios // Ilse Jacobsen // Izipizi Paris // Kangaroos // Kennel & Schmenger Schuhmanufaktur // Keen // K-Swiss // Lee // Merz b. Schwanen // Moss Copenhagen // Nautica  // Novesta // Nudie Jeans //  O My Bag // Pantofola D’Oro 1886  // People of Shibuya // Palladium // Pendleton Woolen Mills // Puma // Property Of //  Reyn Spooner // Sandqvist // Saucony // Studio Seidensticker // Stutterheim // Sofie Schnoor // Steve Madden // Thinking Mu // Ucon Acrobatics //  Uniform Bridge // Veja // Womsh // Wool & Co // Wrangler// Yaya // Zespá

More than 150 exhibitors will be presenting their Green Fashion collections at INNATEX 49 next week, from 25 to 27 February. Given the pandemic situation and the shift in dates for the ordering fair in Hofheim-Wallau, organisers MUVEO GmbH say they are more than satisfied with the number of brands.

“For the original dates in mid-January we had over 200 registrations as usual,” says Alexander Hitzel, INNATEX Project Manager. “"Since we had to postpone another time, the date no longer made sense for many. However, if you consider this in addition to the fact that almost all trade fairs had to be cancelled and the general uncertainty makes decisions virtually impossible, 75 per cent is actually a very good result.”

The fair catalogue, published today, shows that visitors can expect a multifaceted range of goods.
Alongside popular classics and natural textile providers, there will as usual be young and adventurous new concepts. Newcomers are also to be found, including the linen womenswear from Lithuanian brand Luel, Canadian footwear label Native Shoes with its compostable materials derived from algae and other plants, and the yoga accessories from Southern Shores. As well as the labels, the International Association of Natural Textiles (IVN) and the Global Organic Textile Standards body (GOTS) will also be attending.

“We are assuming that by summer the situation will be more relaxed,” says Hitzel. “Originally we had a lot of plans relating to the fair programme and opportunities for dialogue, with various representatives from the community. We are therefore looking forward all the more to implementing these and other ideas at the end of July, on the 50th anniversary of INNATEX. Our deepest wish is that we will then be able to joyously celebrate 25 years of INNATEX with the entire community all together again and under largely normal conditions.

Premium Group, important trade fair organiser in the German fashion industry and biggest player for advanced contemporary fashion in Europe, is returning to the capital and, in July 2022, is set to present a completely new live event concept around the Berlin Radio Tower and summer garden.
 
Interactive live event concept for B2B and D2C and redefines the future of fashion fairs
After decades of everything being the same, the constantly changing market environment forces brands, retailers, consumers and trade fair organisers alike to continuously develop and reposition themselves. Two years after the start of the pandemic, the Berlin-based company is now reacting with a surprising step: Anita Tillmann, Jörg Arntz and the team are bringing their passion for people, fashion, innovation and entertainment back home and setting new standards for live fashion events.
 
The creators of PREMIUM, SEEK, FASHIONTECH and THE GROUND are redesigning the sustainability of future-proof fashion fairs with the commitment of the Berlin government, and launching a completely new event concept in which the B2B and D2C sectors merge. In the new Premium Group cosmos, brands can present themselves emotionally and interactively to retailers and consumers. All realities are represented: the new kids in the industry, such as D2C brands, e-com and influencers, are given their place in the Premium Group cosmos in the form of the new fashion festival THE GROUND. But also long-standing partners of established brands and representatives from traditional stationary retail will profit from further developed B2B spaces.

Taking into account the different needs of all visitors, the events will take place from Thursday to Saturday for the first time: from 7 to 9 July 2022.
 
Classic trade fair formats are no longer up to date
'Classic trade fair formats are no longer up to date', sums up Anita Tillmann, Managing Partner of the Premium Group. 'We have to reinvent ourselves and look to the future – to a new stage in the life of the fashion industry post pandemic, which has changed everything. Digitisation, climate change, pandemic, changing values, new industry cycles and new players, as well as topics around gender equality, diversity, metaverse, gaming and NFTs, are just a few areas we are dealing with. We aim to set new standards for the future of trade events and merge B2B and D2C with our new event concept.'
 
Move to Frankfurt am Main fell victim to the coronavirus
The planned kick-off of the Premium Group Events in Frankfurt am Main could not take place because of the coronavirus, and the plan to establish the events at the new location has fallen victim to the pandemic.
 
'It's a shame that the move to Frankfurt didn't work out', says Jörg Arntz, Managing Director of the Premium Group. 'We all tried very hard and did our best. As an entrepreneur, you always have to remain capable of acting and questioning decisions that have been made. In order to do justice to our customers and the market environment, we have decided – after intensive discussions with the city of Berlin – to hold our events in our home city again. We are Berliners at heart and are confident that the new government will anchor Berlin as Europe's creative metropolis in a sustainable and economic way.'

New government brings Premium Group power back to Berlin
“Berlin is THE metropolis for the cultural and creative industries and Europe's largest start-up scene. As the new state government, we are committed to an economically strong Berlin. Trade fairs and events are an important economic factor and a centre of attraction for Berliners and guests from all over the world. We are therefore delighted that we have succeeded in bringing the events of the Premium Group back home”, says Franziska Giffey, Mayor of Berlin.
 
“The Premium Group events strengthen Berlin as a fashion and trade fair location, attract tens of thousands of trade visitors and fashion enthusiasts, create additional economic effects in hotels, gastronomy, retail and the service industry, multiply the global appeal of the city as a location and will open the summer of creativity brilliantly in July. The fact that the fair organiser is returning to its home venue with a new concept is a special opportunity for Berlin and will give the city an additional boost. Opening up the events to end consumers ideally rounds off the trade fair concept. With the Premium Group, Berlin will sustainably strengthen the core themes of fashion and digital transformation”, says Stephan Schwarz, Senator for Economics, Energy and Operations.

Intertextile Shanghai Home Textiles – Autumn Edition is scheduled to hold its 28th edition at the National Exhibition and Convention Center from 15 – 17 August 2022. This leading international trade fair in Asia for home and contract textiles will continue to provide an essential business platform for the industry to meet global sourcing demands. Suppliers can now apply for a booth with an early-bird discount to showcase their trending products.
 
Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd commented: “We were pleased that both the Spring & Autumn editions could go ahead in 2021 to provide a strong platform for exhibitors and buyers to do business and network in person during these challenging times. To allow for global participation in the show, we will continue to offer value-adding digital solutions in the coming Autumn Edition to help international participants to stay connected with their Chinese business counterparts and open up new possibilities into the growing Chinese market. Interactive webinars, live streaming product presentations, plus the featured Online Business Matching platform, will all be featured again in the hybrid fair, along with a variety of concurrent onsite events for in-person visitors.”

The August fair is preceded by the Spring Edition which will be held from 14 – 16 April. It will take place concurrently with Intertextile Shanghai Apparel Fabrics, Yarn Expo, CHIC and PH Value at the same venue.

A place for the entire home textile industry to connect
The 2021 Autumn Edition welcomed 20,106 trade buyers from 41 countries & regions and 749 exhibitors from 10 countries & regions during the three-day fair. The show also saw the return of the Belgium Pavilion, where it once again introduced a selection of high-end and premium products in its 10th consecutive year of participation.

In order to allow buyers to benefit from a time-saving and effortless sourcing experience, Intertextile Shanghai Home Textiles 2022 will once again serve as a hub for an array of home textile product categories, including:

• Bedding, Bath, Kitchen & Table
• Upholstery & Sofa Fabrics
• Curtains & Curtain Fabrics
• Carpets & Rugs
• Wall
• Design & Technics
• Whole Home
• Editors
• Contract Business

In view of the exponential worsening of the pandemic situation worldwide and the accompanying tightened travel and contact regulations, the consumer goods fairs Christmasworld, Paperworld, and Creativeworld are cancelled for January 2022 and Ambiente for mid-February 2022. The regionally-oriented trade fair Nordstil from 15 to 17 January 2022 in Hamburg will take place at the present time.

The easing of the pandemic situation that was still hoped for in December is no longer in sight. Instead, the situation is deteriorating worldwide with an enormous, unforeseeable dynamic. This extreme deterioration due to the spread of the Omicron virus in Europe and Germany currently makes it impossible for Messe Frankfurt, as organiser of the leading international trade fairs Christmasworld, Paperworld, and Creativeworld, as well as Ambiente, to keep their dates in Frankfurt at the end of January and in mid-February 2022.

The four events, consisting of Christmasworld with its focus on seasonal and festive decorations, Paperworld and Creativeworld with their product ranges for paper, office supplies, stationery and hobby, craft and artists' requisites and Ambiente with its cross-sector range of products for the table, kitchen and housewares, furnishing and decorative accessories, home furnishing concepts, gifts and fashion accessories, are the recognised leading trade fairs in their sectors and open the trading year in their respective segments. Even in a reduced numerical form, the four trade fairs would still have been the leading events worldwide for their respective product segments.

However, the exponential increase in the number of infections worldwide in a very short period of time and the accompanying multitude of developments and decisions that are clearly outside the organiser's sphere of influence have led to a significant deterioration in the general conditions and necessary prerequisites for holding the four leading trade fairs as major events of international relevance at the end of January and in mid-February 2022 respectively. These developments include the classification of Germany as a high-risk area and the associated travel warnings and international and intercontinental travel restrictions in countries such as India, Japan and the United States, as well as the corresponding quarantine obligations. Equally important are the steadily rising infection figures and the accompanying urgent appeal, among others by the Robert Koch Institute and the expert council of the German Federal Government, to continue to reduce contacts to a minimum and to cancel all major events. At present, there are even further international fears that the critical infrastructure will not be maintained due to the highly contagious Omicron variant. The majority of exhibiting and visiting companies at Christmasworld, Paperworld, and Creativeworld as well as Ambiente are currently reacting to this overall situation with travel and trade fair attendance bans for reasons of duty of care towards their employees to protect them from health risks. The global willingness to travel is dropping enormously at the moment.

There are no plans to postpone the event. Detlef Braun, Member of the Executive Board of Messe Frankfurt, explains: "Since the trend-oriented order cycles of the international consumer goods industry require an annual event at the beginning of the year, a shift to the second half of the year would not meet the needs of the exhibiting companies and visitors."

Nordstil to be held in Hamburg from 15 to 17 January 2022
In the interests of the sectors involved, the planning and implementation of Nordstil from 15 to 17 January 2022 is not affected. This trade fair will take place in the Free and Hanseatic City of Hamburg at this time due to other general conditions for local implementation. However, the extremely volatile situation is continuously reviewed and assessed in close exchange with the relevant local authorities and industry partners.

Messe Frankfurt's digital platforms for business success
Messe Frankfurt has already been actively helping retailers to help themselves since 2019 with Nextrade, the first order and data management platform for the home and living sector, and Conzoom Solutions, an information platform for the global consumer goods sector. "A second year without appropriate ordering, inspiration and networking formats poses considerable and in some cases existentially threatening challenges for retailers worldwide," Braun explains. "With our digital offers, we are specifically supporting our partners in industry and trade in this volatile situation. In addition, we will continue to put all our energy and optimism into safe and promising trade fairs. Because there is no substitute for meeting in real life."

Information on the planning of the Frankfurt consumer goods fairs for 2023 will be announced at the beginning of February 2022.

Due to the pandemic developments and the decision taken by the Federal Government & the Federal States at yesterday's Conference of Minister Presidents, major events and thus also the fashion fairs and events of PREMIUM, SEEK, FASHIONTECH conference, as well as the preview of the new fashion festival THE GROUND will not be able to take place as planned in Frankfurt am Main in January 2022.

Besides the lack of a regulatory basis, the effects of the ongoing pandemic and the spread of the coronavirus, as well as the worrying developments regarding the new virus variant, Omicron, have further overruled the safe implementation of the events in January. Lockdowns in neighbouring European countries, some of which have already come into force, in addition to travel restrictions, quarantine regulations and the volatile situation as a whole make it impossible to hold the trade fairs and peripheral events in a safe environment.

imm cologne will not take place on the planned dates in January 2022 in Cologne. The executive board of Koelnmesse reached this decision in close consultation with the Association of the German Furniture Industry (VDM) and in agreement with other well-known industry representatives at the international level. "This step is restricted exclusively to imm cologne and its specific requirements for trade fair operations. We are principally planning, as before, to carry out our spring events in 2022. The political guidelines allow for this, and, following the excellent and safe course of the past autumn trade fairs, this must remain our mission in the interests of the participating industries“, says COO Oliver Frese.

The VDM, as the industry sponsor of the event, and against the background of the current pandemic situation, sees the economic success of the event and thus the successful restart of imm cologne in January as extremely endangered. "Following consultation with numerous exhibitors, industry representatives and trading partners, there is either no question of participation on the part of German exhibitors or exhibitors from the German-speaking region, or this is very much in doubt", according to Jan Kurth, CEO of the VDM.  Similar feedback also came from many European countries.

"The current special basic conditions in the interior design industry make the practicability of imm cologne almost impossible", according to Oliver Frese. "We didn't make this very bitter decision easy for ourselves, but consider it to be our obligation to take this step now in close consultation with the industry. In this way we provide clarity and planning security in the interests of our exhibitors. In our shared perspective, an imm cologne with its claim as a leading trade fair for the interior design industry is not realisable in the current situation", the COO continues. "We are currently working actively on options for also still being able to offer exhibitors of imm cologne an attractive trade fair presence at the international level. Here, both spoga+gafa and ORGATEC present excellent alternatives in the interior design portfolio of Koelnmesse".

The cancellation is restricted to imm cologne and expressly does not include other B2B events planned for spring 2022 in Cologne. In autumn, the Cologne art fairs and the nutrition fair Anuga, among others, demonstrated that trade fairs are also once again possible at the international level and can be carried out safely for everyone. It is currently quite clear how differently individual industries are reacting to the present situation. "We have determined a heterogeneous estimation among the exhibiting companies in the face of the enduring pandemic situation in Germany", according to Oliver Frese, COO of Koelnmesse. The assessments vary in degree specific to different industries, "sometimes with a greater impact on the respective trade fair and sometimes hardly palpable", the COO continues. "In the interests of cooperation in a spirit of trust, we are of course communicating closely with our industries and customers, in order to be able to reach just these kinds of industry-specific decisions," according to Frese.

The hygiene and safety concept of Koelnmesse, which remains entirely in keeping with the decisions of the Minister-President Conference and the Corona Protection Ordinance of NRW, stands for safe processes.

A positive picture was still taking shape for imm cologne as a whole with the end of the term for cancellation without penalties in mid-October: with 600 exhibitors from more than 50 countries, the event would still have been the largest and most relevant forum for the interiors industry, hosted in Europe’s biggest furniture market, even in this smaller form in terms of numbers.

The professional exchange and the networking between internationally active companies and highly qualified trade visitors provide the basis at every imm cologne for future-oriented innovations and the development of new business models. In this way, imm cologne ensures important business impulses for the industry. Koelnmesse, together with the VDM and the exhibiting industry, will therefore do everything possible to get a powerful and innovative imm cologne 2023 on its feet.