From the Sector

From 6 – 8 March 2024, the Spring Edition of Intertextile Shanghai Home Textiles will make its  return to the National Exhibition and Convention Center in Shanghai. Showcasing home textile products, encompassing everything from floor to ceiling, exhibitors will be prepared to capture buyers’ attention during China’s traditional peak sourcing season. Suppliers can further benefit from a wider visitor scope, with many buyers crossing over from the co-located fairs Intertextile Shanghai Apparel Fabrics – Spring Edition, Yarn Expo Spring, CHIC, and PH Value. The comprehensive textile platform provides key opportunities for industry players to connect and explore new possibilities.
 
While the growth rate of the global economy remains slow, the domestic market in China has shown promising figures after the Chinese government implemented measures to encourage household consumption. These include providing support to both the home industry and consumers, to develop sustainable, intelligent and healthy living environments. Loan procedures for home refurnishing and funding for related industry sectors have also been optimised. Against this backdrop, for the first eight months of 2023, China Customs recorded a 7% year-on-year increase in consumables retail sales, reaching a total of RMB 3 billion (around USD 410 million). Homing in on the textile sector, profitability is regaining momentum, driven by both the local market and the success of international trade agreements such as Regional Comprehensive Economic Partnership (RCEP).

Across three days, the 2023 spring edition attracted 26,538 trade visitors and 283 exhibitors from five countries and regions. The upcoming fair in March will showcase a full range of home textiles to meet buyers’ needs, including bedding & towelling, rugs, table & kitchen linen, home textile technologies, textile design, and many more. Exhibitors, meanwhile, are set to benefit from the concurrent textile fairs, with the apparel fabrics, yarns and fibres on offer to attract additional segments of the textile value chain, and facilitate sourcing on a wider scale.

Harnessing the synergy of the Texpertise Network of Messe Frankfurt and its global apparel flagship, the co-organisers of the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) recently held a joint press conference on 28 August 2023, the first day of Intertextile Shanghai Apparel Fabrics – Autumn Edition. Discussing the inaugural fair’s comprehensive, business-friendly nature, representatives of both Messe Frankfurt  and VIETRADE spoke in glowing terms about the potential of ASEAN’s new platform for the entire textile industry. Set to launch the spring sourcing season, the fair will take place from 28 February – 1 March 2024 at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.

For its first edition, the fair is expected to attract over 500 exhibitors and around 35,000 visitors to an 18,000 sqm exhibition space. Ms Wendy Wen, Managing Director of Messe Frankfurt (HK) Ltd, considered the show’s importance on a worldwide scale: “Serving as a supplementary trade fair to our existing events in China, VIATT will effectively extend our market reach into South East Asia. We’ve designed it to reinforce our global Texpertise Network, spanning the entire textile value chain. The network, which links over half a million textile professionals globally and organises more than 50 international textile trade fairs across 11 different countries, will lend its full support to the fair.”
 
She continued: “In line with this commitment, we will harness our more than 30 years of experience organising Intertextile in China, and extend to the fast-growing textile sector in Vietnam. Intertexile has grown to be by far the most influential series within our Texpertise Network, covering a broad range of resources in apparel fabrics, home and contract textiles."
 
With Vietnam’s largest international airport and seaport, and its proximity to other textile producing countries and regions, Ho Chi Minh City is strategically located to hold an event of this nature. The city attracts 35%^[1] of Vietnam’s foreign direct investment projects, and is the venue of choice for a significant portion of the country’s trade fairs.
 
Discussing the event’s potential, Mr Vu Ba Phu, Director General of Vietnam Trade Promotion Agency (VIETRADE), said: “Vietnam has emerged as one of the leading textiles exporting countries worldwide, with particularly high growth in the past 10 years, ranging from 15% to 20% yearly. As companies seek to diversify supply chains, and Vietnam introduces lucrative trade agreements, the market is predicted to attract even more investments. A big importer of textile machinery, fabrics, and yarns and fibres, green production and durable goods have become increasingly important. VIATT 2024 will be an important hub helping suppliers and buyers in all categories to meet, source and unleash the full potential of this market.”
 
A comprehensive Vietnam-based textile fair is an attractive proposition for manufacturers and sourcing professionals alike. Exhibitors from around the world will showcase a full spectrum of apparel fabrics, yarns and fibres, and garments; the latest innovations in technical textiles and nonwovens, textile processing, and printing technology; as well as a wide range of home and contract textiles.
 
Apparel fabrics, yarns and fibres, and garments
This sector will contain quality exhibitors from Vietnam, ASEAN, and beyond, providing buyers with numerous, diverse sourcing options in apparel textile sub-categories such as accessories, casualwear, denim, lace and embroidery, ladieswear, pattern designs, shirting, sportswear, suiting, and many more.
 
Technical textiles and nonwovens, textile processing, and printing technology
With application areas that include everything from automotive, aerospace and shipping, to construction, healthcare and safety, products on display will include innovative machinery, as well as some of the latest developments in smart textiles, such as wearable technology, sensors, and advanced materials.
 
Home textiles
Exhibitors will feature high-quality bed linens, towels, curtains, and much more, suitable for visitors sourcing for both residential and commercial applications. The diverse collections of home textiles will be enhanced by globally on-trend interior designs and in-demand, organic materials.
 
The Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is organised by Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE). Covering the entire textile industry value chain, the inaugural edition will be held from 28 February – 1 March 2024 at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.

^[1] ‘Investing in Ho Chi Minh City’, October 2022, Vietnam Briefing, retrieved August 2023, https://www.vietnam-briefing.com/news/investing-in-ho-chi-minh-city-why-the-megacitys-industry-economy-and-policy-are-key-to-developmen.html/

Intertextile Shanghai Home Textiles – Spring Edition is set for a renewal. After last year’s brief pause, 283 exhibitors from 5 countries and regions will showcase their latest innovations at the National Exhibition and Convention Center (Shanghai) during this traditional peak sourcing period. The fair will be held concurrently with Intertextile Shanghai Apparel Fabrics – Spring Edition, Yarn Expo Spring, CHIC and PH Value from 28 – 30 March 2023.

Comprehensive range of products zoned for easy sourcing
The 27,000 sqm gross exhibition space in hall 5.2 will host suppliers in multiple product categories, such as bedding, towelling, table and kitchen linen, home textile technologies, and textile designs. Several product pavilions and zones will be formed to encourage efficient sourcing, with areas designated for quality bedding, towelling, feather and down duvet fillings, quilt fillings, intelligent equipment and upholstery fabric products. Buyers looking for sustainable fibres, yarns and fabrics may be interested in sourcing at the Lenzing Group’s brand new centralised Lenzing Home Textile Satellite Pavilion. With Lenzing joined by eight of its Chinese downstream manufacturers, the pavilion will showcase the various home textile applications for the Austrian company’s wood-based TENCEL™ fibres.

Other well-known international and domestic exhibitors include Cotton Council International (CCI), Zhangjiagang Coolist Life Technology, Guangdong Kulida Down, Wujiang City Yunjie Textiles, Yantai Pacific Home Fashion, Sunvim Group, and Jiangsu Goostars Hometextiles. These suppliers, and many more, will present their up-to-date products to meet the sourcing demands of buyers from different channels.

Programme
At every edition, Intertextile Shanghai Home Textile’s fringe events keep fairgoers informed on a variety of topics, allowing exhibitors and visitors alike to stay up to date with the latest market trends and make informed business decisions.

Aligning with the fair’s general direction on promoting sustainability, and to satisfy the industry’s needs, representatives from Lenzing will be holding an exclusive seminar about the e-commerce opportunities surrounding eco-friendly TENCEL™ products’ sleep enhancing qualities. Other presentations and discussions that touch on sustainability will also be available under the fair’s Textile & Technology event theme.

With consumers globally paying more attention to health issues and increasing their spending on health products, the home and contract textile industry is also a party to this rising trend. To this end, seminars discussing traditional Chinese medicine and how it relates to different health issues will be held on day one. Their crossover topics include how aromatherapy can encourage high-quality sleep, as well as an introduction on the innovation of traditional medicinal textiles.

Moreover, the well-known Chinese retailer JD.com will co-host an event that promotes home textile products made with Chinese cotton. Several talks will focus on different aspects, such as the products’ quality and the overall potential of this industry aided by government policies.

After China’s relaxation of border restrictions and other pandemic control measures, it is now easier for domestic and overseas buyers to visit their Chinese suppliers at the fairground, for the chance to touch and feel their desired products.

HeiQ will present a host of innovative technologies to battle those enemies of sleep represented by heat, odor, and inanimate allergens, thereby addressing one of the most underrated elements that hinder a healthy life: a good night’s sleep.

HeiQ has developed technologies that promote better sleep quality for all:

• HeiQ Cool - one of the first textile technologies to deliver both instant contact cooling and continuous evaporative cooling for optimal well-being during sleep.
• HeiQ Mint - a plant-based deodorizer that controls odor development on textiles, providing fabrics with a long-lasting odor control capability that keeps textiles smelling fresh for longer.
• HeiQ Allergen* Tech - a 100% biobased, proprietary technology that reduces exposure to allergens such as house dust mite matter, and pet allergens with the help of active probiotics. The technology is tested and certified by an accredited lab, BMA Labor in Bochum, Germany, and has been granted the Allergy UK Seal of Approval by The British Allergy Foundation.

These effective ingredients are already being applied to final products by HeiQ’s partners. Among them are Trendsetter/John Lewis pillows, duvets, and mattress protectors (with HeiQ Cool & HeiQ Allergen Tech), Trident Jiva Hypoallergenic bed linen (with HeiQ Allergen Tech), Belfama shower towels (with HeiQ Mint), and Lameirinho bed linen/bed sheets (with HeiQ Allergen Tech).

The above mentioned and HeiQ will showcase their new products at Heimtextil 2023 in Frankfurt, Germany, 10- 13 January 2023.

The 2022 Spring Edition of Intertextile Shanghai Home Textiles is set to return to the National Exhibition and Convention Center (Shanghai) from 9 – 11 March 2022. The fair, once again held concurrently with Intertextile Shanghai Apparel Fabrics – Spring Edition, Yarn Expo Spring, CHIC and PH Value, will continue to offer a one-stop trading platform for businesses during the traditional peak sourcing season of the Chinese home textile industry.

The fair provides an opportunity for suppliers to tap into the fast growing Chinese home textiles market and allows prospective buyers to meet their sourcing needs. Following the success of the 2021 edition, which attracted 18,951 trade buyers and 216 exhibitors to participate in this leading industry event, the upcoming spring fair will once more focus on finished products. Nevertheless, a wide range of items are also on offer including bedding & towelling, rugs, table & kitchen linen, home textile technologies, textile design and more.

The Home Textile Products for Campus & School Zone, as well as the Feather & Down Product Zone, will roll out again in the spring show after they were launched in the last edition. The Campus & School Zone was introduced to fulfil the rising market demand for domestic student bedding: “The current demand in China for student bedding is high. There are around 8 million new university students and 16 million secondary school students each year, and nearly all university students and 70% of secondary school students need bedding, equating to over 19.2 million sets needed each year,” Mr Shi Xiangyu, Department Manager at Yantai Pacific Home Fashion Co Ltd, a 2021 exhibitor, outlined.  

Helping businesses to reach their target buyers
Ms Weiqing Peng, Trade Department Supervisor of Wujiang City Yunjie Textiles Co Ltd commented on how the 2021 fair has helped them during the challenging times caused by the pandemic: “We treasure this opportunity to communicate with customers face to face. Buyers usually need to touch the fabrics in person. Many domestic companies are enthusiastic about exhibiting here, and we’ve been really busy as many new and old customers came to our booth. This fair is very popular with the whole industry supply chain.” Mr Leo Chen from Yantai Pacific Home Fashion Co Ltd also applauded the fair for helping them to “reach some big brands in China and explore more cooperation opportunities.” 

The antimicrobial protection of Sanitized® T 99-19 against the SARS-CoV-2 virus has been confirmed by independent labs in France (basis: ISO 18184:2019).

Textile and polymer products with Sanitized® antimicrobial treatment have been used in hygiene-sensitive areas for many years. For textiles, Sanitized® T 99-19 is a patented technology based on a silane-ammonia compound, a globally proven product. Its hygiene function is used in workwear and protective clothing for nursing staff, bed linen or mattresses in hotels, nursing care facilities and hospitals. Polyester goods for precisely these areas of application can now not only be antimicrobial, but also reliably protective against SARS CoV-2.

The antiviral efficacy (99.84 %) of the Sanitized® T 99-19 product has been officially confirmed by tests conducted by external labs.

Tests on end products, which were additionally carried out by textile manufacturers, also prove the effectiveness of Sanitized® T 99-19 against SARS CoV-2. License partners praise this confidence-building benefit of the end products. SANITIZED license partners receive concrete support in terms of marketing and legal aspects (health claims).

Avoid legal pitfalls when claiming antiviral protection
Advice and support for customers in achieving optimal hygiene protection for their products are an integral part of SANITIZED services. A claim guide has therefore been developed especially for products that protect against COVID-19.
https://www.sanitized.com/de/protection-against-covid-19-which-antiviral-advertising-claimsare-legal-sanitized-explains/

The Spring Edition of Intertextile Shanghai Home Textiles will return to the National Exhibition and Convention Center (Shanghai) from 10 – 12 March 2021, together with four other textile events including Intertextile Shanghai Apparel Fabrics – Spring Edition, Yarn Expo Spring, CHIC and PH Value. The fairs will offer an all-round business platform and a host of exciting synergy effects for the sector.

High-quality finished products to be offered
In March 2021, the Spring Edition will showcase a selection of home textile products including bedding & towelling, rugs, table & kitchen linen, home textile technologies, textile design and many more. Additionally, the fair will be held concurrently with Intertextile Shanghai Apparel Fabrics – Spring Edition, Yarn Expo Spring, CHIC and PH Value, offering a comprehensive sourcing platform for the sector.

Lenzing views Intertextile as an ideal platform to present their sustainable home products
The Lenzing Group, a leading producer of man-made cellulose fibres, is amongst the major industry players who have already confirmed their participation in the upcoming fair. Ms Lesley Wu, Home Textile Business Development at Lenzing Fibers (Shanghai), talked about new market trends in the post-pandemic era and the reasons they decided to join the Spring Edition of Intertextile Shanghai Home Textiles:

“Even though the home textile industry has, to some extent, been negatively impacted by the COVID-19 outbreak, there are both opportunities and challenges for the sector. Without a doubt, environmental protection and sustainable development are the hottest topics in today’s society. Consumers are paying more attention to healthy lifestyles and looking to make a shift to green consumption as a result of the pandemic. More and more consumers are opting for functional and sustainable raw materials. Environmentally sustainable fibres are therefore gaining popularity.”

“Right now, we expect the home textile industry will continue its steady recovery. Home textile companies may look for opportunities in product and marketing innovations, such as developing functional and sustainable home textile products and exploring various O2O business model options,” Ms Wu added.

Lastly, Ms Wu shared why they chose to participate in Intertextile: “We decided to exhibit at Intertextile Shanghai Home Textiles because it is an influential trade fair for the industry. As the Lenzing Group has been expanding in the home textile market, we want to use this platform to showcase the applications for TENCEL™ branded fibres in home textiles, and to further promote sustainability through our TENCEL™ Home cellulosic fibres.”

To find out more about this fair, please visit: www.intertextilehome.com

Leading suppliers of hotel textiles in Europe, the Danish company Beirholms Væverier and the German/Dutch company Dibella, begin circular collaboration with Swedish Reused Remade, known for its climate-smart textile bags made of reused hotel bedlinen. Together, they will extend the life cycle of hotel textiles and contribute to the circular economy by upcycling discarded textiles from laundries turning them into new textile bags for the retail market.

In Europe, millions of tons of hotel bed linen are discarded each year and can no longer be used in the hotel’s operations due to wear and tear. Thanks to Reused Remade's patent-pending method of up-cycling hotel bed linen into climate-smart textile bags, enormous amounts of natural resources are saved. Because the textiles are reused, as opposed to being downcycled, as is usually the case today, this partnership offers a climate-friendly alternative to today’s disposal of discarded textiles.

By 2025, all EU member states will have introduced an extended producer responsibility for textiles (EPR for textiles). This will place demands on the industries concerned to jointly find smart solutions and contribute to the transition to a circular economy. Beirholm and Dibella both have a strong focus on sustainability and are constantly looking for new and smart solutions for their customers' discarded textiles. The purpose of this partnership is to enable more laundries in Europe to join Reused Remade's circular solution with climate - smart textile bags made of reused hotel bed linen.

With an impressive growth journey since its inception in 2016, Reused Remade’s climate-smart textile bags for everyday use can now be found at prominent Nordic and European retailers such as Edeka, Clas Ohlson, Ica, and Systembolaget.

"The goal for 2021 is to collect 300 tones of hotel bed linen in order to meet our customers demand. It feels fantastic to be able to collaborate with Beirholm and Dibella, whose values about sustainability we share. We see that together we can make a big difference to our environment, our climate and our common future", say Pia Walter and Josephine Alhanko, founders of Reused Remade.

Please read the attached document for more information

• The Spring Edition of Intertextile Shanghai Home Textiles will be held from 12 – 14 March 2019, serving as a perfect occasion for the industry to start the sourcing season and to tap into the promising finished products market in China.
• Bedding products as strong driving force for home textiles market

Bedding products account for half of home textiles sales in China. Thanks to the rising number of middle class citizens and a steady increase in new marriages every year, there is a growing demand for bedding products. According to the National Bureau of Statistics, the total income of those bedding enterprises above a designated size* reached USD 12.3 billion in the period between January and September 2018, while their domestic sales amassed USD 8.3 billion, representing a year-on-year increase of 6.2%.

Spring is traditionally regarded as the start of a new year in China and Intertextile Shanghai Home Textiles has been facilitating industry players to capture the market potential during the peak sourcing season for home textile finished products. The 2018 Spring Edition was sought after by the industry, and more than 20,000 buyers from 68 countries and regions came to source. It also offered valuable opportunities for exhibitors to tap into the China market. “It is one of the important platforms for us to launch products for the year as many suppliers and brand buyers are looking for new items during this prime sourcing period. We also expect the demand for quality finished products to keep growing due to the rising living standard,” Mr Gao Qi, District Manager of Sunvim Co Ltd commented after their participation in 2018.

With such positive market prospects, around 200 suppliers from China and around the world will showcase their products including bedding & towelling, carpets & rugs, table & kitchen linen, home textile technics, textile design and more in March 2019.

As the leading home textiles trade event in Asia, Intertextile Shanghai Home Textiles is renowned for its size and also the variety of products offered by its exhibitors from China and around the world.

The show will be held from 27 – 30 August in the National Exhibition and Convention Center in Shanghai. It will cover six halls, accommodating over 1,000 suppliers from around 30 countries and regions.
To satisfy buyers from different regions with varied sourcing needs, the show will feature a wide variety of home textile products ranging from bedding, bath, table & kitchen, curtains & upholstery and textile designs & technology to editors, whole home, sun protection, wallcoverings and carpets & rugs.

“The products on offer are of various quality and price levels that visitors can discover both premium brands presented by editors and a massive amount of medium-end products at the show,” said Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd.

Intertextile Shanghai Home Textiles serves as an ideal platform for suppliers to introduce new products to the market as a large number of visitors including import & export corporations, wholesalers, distributors, chain stores and home product manufacturers are attracted.

EUROART and JAB ANSTOETZ are two of the returning editors who are ready to demonstrate their latest collections.
“We are an integrated company based in Beijing which presents both imported decorative fabrics and wallpaper as well as self-owned fabric brands. Buyers can expect to discover advanced jacquard, embroidery, silk and printing techniques from the brands LIZZO and ROMO at our booth,” Mr Frank Lu, General Manager of EUROART said.

Furthermore, the world-known fabrics design company, JAB ANSTOETZ, will also take advantage of the show to present their new outdoor fabrics.
“Our ‘AROUND THE WORLD’ collection possesses high colour stability, mould-resistance and easy-care features. We will also introduce our advanced FibreGuard fabrics which prevent dirt and meet OEKO-TEX® standards,” Mr William Lin from JAB ANSTOETZ said.

Bedding products are another highlight of the show. Returning exhibitor Advansa will display their new fibre formula SUPRELLE™ 95 which is a combination of enhanced sleep comfort and ease of care. And the established French brand TODAY will make their debut at the fair to promote their full range of fashionable bedding items.

Diverse suppliers confirm participation offering all kinds of quality products. Apart from the editors and whole-home exhibitors, worldwide suppliers specialising in different products can be found in the show.

They include:

• Curtains & upholstery: quality brands such as AICO, Ateja, Culp Fabrics, D’Décor, Elastron, Enzo Degli Angiuoni, Harmel Home, Huatex, Sangwontex and more
• Bedding, bath and kitchen: domestic and overseas brands will showcase an extensive range of products for everyday domestic life including comforters, pillows, mattress toppers, bed linen, bathrobes, towels, table napkins and more. Exhibitors will offer insights about utilising various products to display the whole home concept
• Textile design: featuring worldwide original textile design studios. Visitors can discover distinct styles of design from both Asian and European studios
• Carpets & rugs: carpet exhibitors from Afghanistan, India, Pakistan, Turkey and other countries
• Digital printing & technics: showcasing the latest digital printing technology, and cutting, sewing and other home textile equipment technics. In view of the good result in 2017, the show will continue to cooperate with industry media to organise professional seminars introducing some latest technique and new applications in the home textile industry