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Photo: Ardazaei AB
08.07.2022

ArdAzAei: Couture collection ‘Midnight in the Persian Garden’

The new Swedish luxury womenswear brand presented its first couture runway show, ‘Midnight in the Persian Garden’, in the Salle des Textiles of Paris’ Musée des Arts et Métiers on Thursday, July 7th at 10.30am CET.

The new Swedish luxury womenswear brand presented its first couture runway show, ‘Midnight in the Persian Garden’, in the Salle des Textiles of Paris’ Musée des Arts et Métiers on Thursday, July 7th at 10.30am CET.

As earthly manifestations of an imaginary paradise, where architecture and horticulture were brought together into meticulous perfection, the Persian garden was the point of inspiration for ArdAzAei’s debut couture collection.
A poetic ode to the transcendent beauty of nature, ‘Midnight in the Persian Garden’ honours the incredibly complex systems of engineering required to create such sublime spaces through couture’s intricate techniques of smocking, pleating, embroidery, and appliqué.
 
An evening wear collection of red-carpet gowns and cocktail dresses, tailoring, jewellery and accessories, the collection sees a recurring reference to the Persian Rose and the Parrot Tulip, with the flowers informing silhouettes, three-dimensional sculptural forms, and elaborately embroidered jacquard.
 
Sharp tailoring in the form of contemporary women’s suits see sleek jackets and flared pants with hypnotic floral patterning evoking the undulating chaos of nature’s rhythms.
 
Another key theme running throughout the collection is the dynamic between mathematic forms of composition—a key element of Persian garden architecture—and the craft of the handmade, evident in crystal sequins custom-cut to the lines of the ArdAzAei logo, designed by M/M (Paris), which are then hand-embroidered to create organic forms.
 
The dynamic is also evident in an evening dress which sees 60 metres of fabric pleated and cut into geometric shapes appliqued to its top, while 100 hand-painted pleated fans go into the construction of its flared skirt.

In order to realise such intricate forms of construction, the collection is made in France in collaboration with highly skilled couture artisans focused on upholding the highest craftsmanship and material standards. The show venue, the ‘Salle des Textiles’ at the Musée des Arts et Métiers, pays homage to the country’s rare artisanal expertise.

“I have been searching for the long-lasting beauty and respect for nature that you’ll find in the Persian garden, some of which date back to as early as 4,000 BC,” says Bahareh Ardakani, ArdAzAei’s founder and creative director.
 
“This is reflected in our endeavours to certify part of our collection to the Global Organic Textile Standard (GOTS), and why this collection is made in France with the country’s leading couture artisans. Every detail is precious, and we want to express the feeling of walking through a Persian garden in the midnight to the smallest of details.”
 
With ateliers in Paris and Stockholm, ArdAzAei is where Persian heritage, Swedish modernism and French savoir-faire collide.

As a luxury womenswear brand engaged in the search for the sublime, ArdAzAei eschews trend-based consumption to instead offer made-to-measure couture, and one prêt-à-porter collection of formalwear per year, released in drops according to the seasons on the digital flagship ArdAzAei.com
 
ArdAzAei focuses on working with textile suppliers that can reveal the details of the origins and processes behind its products, tracing each fabric right through the supply chain of raw materials, yarn spinners, weavers, print and dying techniques.

(c) ARMALITH®
13.01.2022

Armalith presents Armalith 2.0® and its portfolio

«Armalith® is the story of my passions. Firstly textiles, which opened the doors to the great ready-to-wear and haute couture houses. Then motorcycling, an incredible vehicle for finding freedom and meeting people. In 2003, I combined these two passions by creating Armalith® with one idea in mind: to offer the best possible protection to bikers without compromising on the comfort and authenticity of a real pair of jeans. Today, Armalith 2.0® is the denim of choice for the most prestigious brands for their abrasion protection equipment.» Pierre-Henry Servajean, Armalith® MK Support manager.

Armalith 2.0 in facts:

«Armalith® is the story of my passions. Firstly textiles, which opened the doors to the great ready-to-wear and haute couture houses. Then motorcycling, an incredible vehicle for finding freedom and meeting people. In 2003, I combined these two passions by creating Armalith® with one idea in mind: to offer the best possible protection to bikers without compromising on the comfort and authenticity of a real pair of jeans. Today, Armalith 2.0® is the denim of choice for the most prestigious brands for their abrasion protection equipment.» Pierre-Henry Servajean, Armalith® MK Support manager.

Armalith 2.0 in facts:

  • The mechanical qualities of leather with the comfort of denim
  • Extreme resistance to cuts, traction, tears and abrasion
  • High UV resistance that preserves its mechanical properties
  • One layer for resistance that is superior to any lined products

High technology for high security
The heart of the armour is made of UHMWPE (high molecular weight polyethylene). This high resistance fiber comes from aerospace research; it is used for space module re-entry ropes, military armour, mooring cables for offshore platforms and more. This core is then covered with a cotton fiber using an exclusive and patented process, and combined with LYCRA® dualFX® technology for a powerful and durable stretch.

High resistance for high protection
High-tech integrated into authentic denim for unique comfort and protection, Armalith 2.0® meets the most demanding standards such as Darmstadt and Cambridge, which are more scientific than the CE certification.
Armalith 2.0® is available in 3 grades - A, AA and AAA - to cover all needs from urban use to maximum protection against abrasion. In its EXO (KNIT) form, Armalith 2.0® can be used as a lining to increase resistance in specific areas without using other uncomfortable solutions.

High comfort for high style
Safety in a single layer of fabric, comfort, softness, stretchability, and style! Armalith 2.0® is a real denim. Soft, supple, comfortable, breathable and hydrophilic, it allows all the usual textures, dyes, prints and finishing in low temperatures.

Armalith 2.0® is an ethical and responsible denim

  • GRS cotton sourced from Greece.
  • Designed in France, manufactured and produced on a single site - spinning, dyeing, indigo, weaving, finishing - at Tejidos Royo in Spain.
  • UHMWPE fibre requires half the energy to produce than aramids.
  • The UHMWPE fibre used under the ARMALITH 2.0® patent is continuous (no energy-intensive cracking) and untextured (no energy-intensive texturing).
  • All Armalith 2.0® denim manufacturing processes are carried out at low temperatures: a world first for stretch fabrics.
  • No heavy metals used in the pigments, the indigo is made using a slow, cold, waterless process
  • Resistant to more than a thousand washes for greater longevity and without loss of elasticity.
More information:
Armalith Denim Leather stretch fabric
Source:

ARMALITH® / VIA VENETO

(c) riri Group
22.12.2021

DMC joins Riri Group

The year 2021 is expected to end on an extremely positive note for the Swiss Group, with an organic turnover record (significantly higher than pre-pandemic levels) and an acceleration of the product range completion strategy: after the addition of Amom, in June, Riri is proud to share the closing of the acquisition and integration into the Group of DMC, a company specialized in the metal components sector for haute couture, more specifically leatherwear. This is another step towards creating a single hub dedicated to luxury accessories, whose goal is to develop a balanced portfolio including zips, buttons, metal hardware, and fashion jewels.

DMC, established in 1976 in Scarperia e San Piero a Sieve, near Florence, has a consolidated experience with major luxury brands and a strategic position, being located close to the Tuscan leatherwear district. Originally a family-run business, today it is a company which combines highly skilled Italian artisan tradition, which has a strong connection in the region, with the use of cutting-edge technologies. Its comprehensive vertical integration system allows for in-house management of all production process phases.

The year 2021 is expected to end on an extremely positive note for the Swiss Group, with an organic turnover record (significantly higher than pre-pandemic levels) and an acceleration of the product range completion strategy: after the addition of Amom, in June, Riri is proud to share the closing of the acquisition and integration into the Group of DMC, a company specialized in the metal components sector for haute couture, more specifically leatherwear. This is another step towards creating a single hub dedicated to luxury accessories, whose goal is to develop a balanced portfolio including zips, buttons, metal hardware, and fashion jewels.

DMC, established in 1976 in Scarperia e San Piero a Sieve, near Florence, has a consolidated experience with major luxury brands and a strategic position, being located close to the Tuscan leatherwear district. Originally a family-run business, today it is a company which combines highly skilled Italian artisan tradition, which has a strong connection in the region, with the use of cutting-edge technologies. Its comprehensive vertical integration system allows for in-house management of all production process phases.

“The addition of DMC to the family” – explains Renato Usoni, CEO of the Riri Group – “is not just a bonus for our offer in terms of product range. It means also a fundamental milestone in the creation strategy of a fully integrated business model”. As a matter of fact, the operation is a further improvement in the Group’s designing potential, increasingly able to provide tailor-made accessories, as requested by each client, achieving very high levels of customization while keeping up massive investments in new technologies, organization systems and sustainability projects with a cross-cutting impact.

“Our Group” – Usoni adds – “is, to all intents and purposes, a leader in terms of innovation, thanks to its state-of-the-art plants, which are located in seven production factories, and thanks to its constant search on emerging technologies and materials”. More specifically, DMC’s proposal – in line with Riri’s – is increasingly focused on the use of sustainable products and on processes with a low environmental impact.

Furthermore, the new company in the Group is committed to integrating the economic development of its business with the ensuing social accountability. Evidence of this attention is shown by its having been awarded the certifications ISO 9001, due to the quality of its processes, products and services, and SA 8000, for its ethical management of human resource. Moreover, every year DMC produces a social report which, in line with what have always been distinctive values of Riri, bears witness to its intent of communicating its achievements clearly and transparently.

More information:
Riri Group
Source:

riri Group

Riri Group boosts its offer with Cobrax Metal Hub. (c) Riri Group
RIRI GROUP Cobrax Metal Hub
12.11.2020

Riri Group boosts its offer with Cobrax Metal Hub.

  • The new company in the Group is dedicated to metal accessories for luxury and haute couture, in the heart of the Tuscan fashion district.

Mendrisio – Another important milestone has been reached at Riri: the incorporation of Cobrax Metal Hub, the new company in the Group which specialises in the design, development and manufacturing of metal components for the luxury and haute couture sector. The company’s headquarters are in the heart of the Tuscan fashion district, combining high quality Made in Italy, decades-long expertise and the care for details which has always characterised Riri.

  • The new company in the Group is dedicated to metal accessories for luxury and haute couture, in the heart of the Tuscan fashion district.

Mendrisio – Another important milestone has been reached at Riri: the incorporation of Cobrax Metal Hub, the new company in the Group which specialises in the design, development and manufacturing of metal components for the luxury and haute couture sector. The company’s headquarters are in the heart of the Tuscan fashion district, combining high quality Made in Italy, decades-long expertise and the care for details which has always characterised Riri.

The new company is a result of the acquisition of 2Frame, a historical Italian brand in the industry, which is now an integral part of the Riri family, under the new name Cobrax Metal Hub. Thanks to this new entry, the Swiss Group has become the first sole supplier of metal accessories for the leatherwear industry, adding to its traditional range of zips and buttons a new line of products which includes all types of fastening, padlocks, snap hooks and buckles. It is an actual strategic hub, to offer the brands a single contact point for any needs and requests concerning metal accessories.

This new acquisition also makes it possible for Riri to respond, in an even faster and more effective way, to the demand for developing new articles and prototypes. By focusing on customer needs, Cobrax Metal Hub is actually able to design and develop customised products, guaranteeing continuous support in all process phases: from the search for materials, to technical and finishing solutions, the prototyping and sampling stage, to the industrialisation and manufacturing stage.

Renato Usoni, CEO at Riri Group adds: “Thanks to Cobrax Metal Hub the Riri Group has become the first sole supplier of accessories for the leatherwear sector. It is a project intended to add value and increase the company’s ability to serve its market, providing increasingly comprehensive and tailor-made answers, bearing witness to a vision whereby investing in the future is the best response to the scenarios, more complex than ever before, with which the whole market is confronted today”.

Source:

Menabò Group