From the Sector

Today, March 30, the European Commission released its long-awaited Strategy for Sustainable Textile, with the ambition to move the sector towards the path of sustainability. EURATEX welcomes the EU ambitions to act on sustainable textiles and investments, in order to change how textiles are made, chosen and recovered, but calls for a smart and realistic implementation. Many European companies have already chosen this path, therefore the strategy should support them in this process, especially considering today’s energy crisis.

The strategy recognises the strategic importance of textiles, which are not only used as apparel or furniture, but applied in cars, medical equipment, agriculture, etc. It acknowledges the European Industry pro-active initiatives to tackle microplastics, to solve challenges of market surveillance and the skills needs. More cooperation is needed for re-use and recycling of textiles and to set up an EU market for secondary raw materials. On this last point, EURATEX ReHubs initiative is developing proposals to size EPR potential, to transform waste into value, and create a new capacity and jobs.

The proposed “transition pathways”, which will translate the strategy into action, will be critical in this respect: how will these sustainability targets be reached, what will the cost for SMEs be, how can companies be supported in that green transition, what about the impact on global competitiveness? These are essential questions to be addressed in the coming months.
The Textile strategy is part of much broader package, including as many as 16 new legislative actions and other policies which will directly impact on textile value chain. In particular the Sustainable Product Initiative Regulation released on March, 30 includes game-changing provisions on Digital Product Passport, Eco-Design, SMEs and Green Public Procurement.  The Regulation has an overwhelming ambition and, to be realistic, it would require a new way of joint working between institutions and business, and which builds on lessons learned on data flow across value chains, interoperability, conformity assessment and effective measures to support SMEs.

If wrongly implemented, such an unprecedented wave may cause a complete collapse of the European textile value chain under the burden of restrictions, requirements, costs and unlevel playing field. On the contrary, the changes ahead can boom the entire textile ecosystem and create a model of successful green and digital transition in manufacturing, which starts in Europe and expands globally.

Already in 2019, EURATEX asked policy makers to work together and remove barriers to circular economy, solve the market surveillance paradox in which laws are made but not checked, and to help create scale economies to make sustainable textiles affordable, hence the norm.

For example, there are 28 billion products circulating per year in EU, which is an impressive task for market surveillance authorities including customs. EURATEX has been stressing non-sufficient market surveillance and it is actively working on solutions for a fair and effective market surveillance of textile products through Reach4Textiles. EURATEX very much welcomes that the European Commission recognizes our work and the need for market surveillance by establishing more harmonised efforts in the EU.

EURATEX also welcomes the establishment of the Digital Product Passport. It has a high potential to improve every step in the textile value chain, from design and manufacturing to recycling and purchasing. At the same time, EURATEX calls the co-legislators to take into account the role of SME’s in this transition and to put forward pragmatic initiatives, supporting SME’s across the EU in a systematic approach.

Alberto Paccanelli, EURATEX President, concludes: EURATEX calls for true cooperation with all policy makers and other stakeholders across the value chains to advise, pressure-test and use this opportunity for a successful transition. Our ambition must be to reconcile sustainability, resilience and competitiveness; we know it can be done”.

According to the United Nations Conference of Trade and Development, the fashion and textile industry represents one of the major polluters of water in the world, with an estimated 93 billion cubic metres of water used per year.

On the occasion of Water Day, C.L.A.S.S. CEO and Founder Giusy Bettoni talked to Sensil® BioCare, Kornit, Ecoalf and Unesco on how their strategies and processes can preserve our most precious, yet limited resource.

Key Takeaways from the Speakers:
"The ocean is absolutely crucial for the survival of this planet, since it almost covers 71 percent of its surface. Writer Arthur Clarke once said: how inappropriate is to call this planet earth, when it is clearly planet ocean."
- Francesca Santoro, Programme Specialist at IOC UNESCO Regional Bureau for Science and Culture in Europe

"Sensil® BioCare is our solution to reduce the persistence of textile waste in the ocean. We embedded technology in it so that if any microfiber is released in the washing, they will break down faster than conventional nylon. Based on an external study, we have seen an almost 60 percent microplastic reduction in two years"
- Michelle Lea, Vice President Global Marketing at Nilit

"When it comes to our printing processes, almost no water is in use and the waste is minimal. We have never seen this before in this industry. Based on LCA tests, when compared to screen printing our "Atlas Max" printer saves up to 93 percent of water, while the "Presto" printer saves up to 95 percent of water".
- Michal Arbel, Sustainability Communication Lead at Kornit Digital

"One of the most important projects of the company is Upcycling the Oceans, with the aim of tackling the marine litter in collaboration with the fishing sector. Last year, we collected 300 tons of litter from the seabed, and we promoted circular economy by transforming the waste in products."
- Irene Diez, Director at Ecoalf Foundation

On March 15th C.L.A.S.S. Eco Hub launched the 3^rd edition of C.L.A.S.S. ICON Award, the annual competition with the aim of sponsoring and rewarding a visionary creative who is able to combine design, responsibility, innovation and communication.

The next selected winner of the international competition for visionary fashion creatives who are able to convey the values of sustainability not only to fashion professionals, but also to the wider public, will be chosen in accordance to the principles of the C.L.A.S.S. Manifesto of Responsible Fashion (https://www.classecohub.org/wp-content/uploads/2022/03/Copia-di-C.L.A.S.S.-ICON-MANIFESTO-2.pdf).

The prestigious reward for the game changers of fashion counts C.L.A.S.S. support at 360° degrees, from material consultancy to communication support and a partnership-like engagement in C.L.A.S.S. activities both on and off-line. This specifically includes:

• 2 coupons valued 1000 € each to source responsibly on THE SMART SHOP, the inspirational materials’ bank and samples' e-shop, that includes a premium selection of the C.L.A.S.S. Material Hub’s materials
• A consultancy session with C.L.A.S.S. TEAM: the ICON will have the chance to choose between an introduction to responsible innovation workshop or a specific session focusing on brand’s needs, for example responsible sourcing, certifications, communication.
• Full communication support in terms of press releases, social media and events organisation

C.L.A.S.S. is also happy to announce that its partners will offer an exclusively customed package of marketing and communication activities:

• Renoon is the app devoted to Responsible Shopping agglomerating thousands of ways to combine style and sustainability values may it be new, pre-loved and rental clothing. The package dedicated to C.L.A.S.S. ICON includes: a dedicated brand page on Renoon, the possibility to check and edit the description of the brand with Renoon's team and a featured article/interview on the new Renoon Library.
• IDEE BRAND PLATFORM is a company based in Milan, which provides dedicated support in all commercial activity for design and fashion brands through the various stages of their growth steps. The package dedicated to C.L.A.S.S. ICON includes the support of the brand in commercial activities for SS23 and AW23/24.
• SUSTAINABLE BRAND PLATFORM is a digital platform to measure, improve and communicate fashion brands sustainability making it simple and affordable. Through the creation of a real DIGITAL TOOLBOX SBP wants to give fashion brands all the instruments they need to obtain a global assessment of their sustainable performance. The package dedicated to C.L.A.S.S. ICON includes the Ecoscoring for brand’s sustainability and the creation of its Sustainable ID Card on Sustainable Brand Platform, as well as the use of the SBP logo, communication on social media and an interview in SBP/Magazine.
• WHITE has always been attentive to the themes of responsible fashion and alongside the new generations of designers. That’s why they decided to support the international sustainability platform C.L.A.S.S. (Creativity, Lifestyle And Sustainable Synergy) with the annual award C.L.A.S.S. ICON, which promotes awareness in new sustainability values. For this reason, WHITE offers to the winner of C.L.A.S.S. ICON: a digital space on its WSM-WHITE platform and a physical space at the next show scheduled for September.

Applications are open until 1st May.
Email to classicon@classecohub.org, with a list of information such as brand vision and objectives, sustainability values and strategy, designer profile, a photo/video story of your latest collection, and any previous award (https://www.classecohub.org/c-l-a-s-s-icon).

• “The Atlas MAX technology provides a marked improvement in quality; it gives you that edge and something different."

Kornit Digital Ltd. (NASDAQ: KRNT), a worldwide market leader in sustainable, on-demand, digital textile production technologies, announced today that Peterborough, United Kingdom-based print provider Snuggle has installed two Kornit Atlas MAX systems for superior versatility in their on-demand fulfilment production operations. A Kornit customer since 2017, the addition of Kornit’s most advanced direct-to-garment production systems reflects Snuggle’s sustained profitability and growth since that time.

Kornit Atlas MAX is the first digital direct-to-garment production system to feature XDi technology, which empowers users to simulate embroidery, dye sublimation, vinyl heat transfer, and 3D graphic effects with one single-step platform, using Kornit’s eco-friendly NeoPigment™ inks. Delivering superior graphic detail, consistent retail quality, and low and consistent cost per print to ensure profitability in any quantity, the system is engineered for adaptability to long-term automation needs, which helps businesses like Snuggle address the ongoing labour shortage.

With seven Kornit Digital systems in total, Snuggle is now able to produce up to 12,000 units daily, and has expanded its production space more than threefold since first investing in the technology. While the business does include an embroidery unit, Snuggle rejected screen printing due to its slow setup process, inefficient sampling for bulk orders, and the inability to generate profit from smaller custom orders. Furthermore, digitally-enabled production on demand was critical to their adapting when the pandemic economy caused many customers to cancel bulk orders suddenly.

• adidas expects double-digit sales growth in 2022

Major developments FY 2021

•    Currency-neutral revenues up 16% driven by growth in all markets
•    Excellent top-line momentum in EMEA, North America and Latin America with strong double-digit increases in each region
•    Double-digit growth in DTC reflecting improvements in both online and offline
•    Gross margin increases to 50.7% driven by higher full-price sales and better inventory management  
•    Operating margin increases 5.3 percentage points to 9.4%  
•    Net income from continuing operations grows more than € 1 billion to € 1.492 billion
•    Executive and Supervisory Boards propose dividend increase of 10% to € 3.30 per share

Outlook for FY 2022

•    Currency-neutral sales to increase at a rate between 11% and 13%, already reflecting up to € 250 million of risk in Russia/CIS business related to the war in Ukraine
•    Gross margin to increase to a level of between 51.5% and 52.0%
•    Operating margin to increase to a level of between 10.5% and 11.0%
•    Net income from continuing operations to grow to between € 1.8 billion and € 1.9 billion

Kasper Rorsted, CEO of adidas: “Unfortunately, we release our 2021 results in unsettling times. Our thoughts and prayers are with the Ukrainian people, our teams on the ground and everyone affected by the war. We strongly condemn any form of violence and stand in solidarity with all those calling for peace. We also provide immediate humanitarian aid to those in need of support. We will continue to follow the situation closely and take future business decisions and actions as needed, always prioritizing our employee’s safety and support.”

“In 2021, we delivered a strong set of results despite several external factors weighing on both demand and supply throughout the year”, Kasper Rorsted continued. “Wherever markets operated without major disruptions we have been experiencing strong top-line momentum. This is reflected in double-digit revenue growth in EMEA, North America and Latin America. While we continued to invest heavily into our brand, our direct-to-consumer business, and our digital transformation, we improved our bottom-line by more than € 1 billion. Taking it all together, 2021 was a successful first year within our new strategic cycle. In 2022, we will build on this momentum and continue to grow both our top- and bottom-line at double-digit rates amid heightened uncertainty.”

Tata Communications, ein globaler Anbieter von digitalen Ökosystemen, wird vom Gartner Magic Quadrant für Network Services, Global zum neunten Mal in Folge als 'Leader' ausgezeichnet. Gartner Magic Quadrant bewertet Tata Communications nach der Ganzheitlichkeit der Vision und deren Umsetzbarkeit.

Im Laufe des Jahres hat Tata Communications sein Netzwerk ausgebaut und verbessert, so dass Unternehmen widerstandsfähiger und sicherer gegenüber zukünftigen Unwägbarkeiten werden, indem Folgendes bereitgestellt wird:

• Zugang zu Geschäftsanwendungen vor Ort und in den Clouds, ortsunabhängig sicher und mit End-to-End-Netzwerkleistung
• Direkte Konnektivität zu neun der weltweit wichtigsten Cloud-Anbietern mit Tata Communications Cloud-Konnektivitätsdienst
• Zusätzliche Netzwerkkapazität im Pay-as-you-go-Modell mit 'Bandwidth-on-Demand', um kurzfristigen Bedarf bequem über ein Self-Service-Kundenportal zu decken

• This Black History Month, the brand is announcing a series of ongoing initiatives focused on celebrating, uplifting and supporting Black women - starting with elevating stories of their lived experiences
• New community actions include an accelerator program for social entrepreneurs; a series of adidas Community curriculums and mentorship opportunities; and an industry-changing design program for the next generation of creators
• Powered by its Impossible Is Nothing attitude, adidas is accelerating its mission to create real , lasting change for historically underserved communities

In a continuation of the brand’s Impossible Is Nothing attitude – and its biggest ever commitment to women – adidas is centering its Black History Month initiatives around celebrating, uplifting and supporting Black Women in sport, fashion and innovation.

Brought to life through athlete partners like Kahleah Copper, Erica Wheeler, Angel McCoughtry , Imani Dorsey, Kendra Harrison and Sarah Nurse , this year’s Black History Month platform focuses on the representation of Black voices by spotlighting the real-life experiences of Black athletes. Meanwhile, sustained community programming and actions will offer Black women creators with real-life opportunities for education, mentorship and growth.

Among many long-term community initiatives that create more opportunities for Black girls and women, adidas is deepening its commitment with the following programs launching this month and beyond:

• Cultivate & B.L.O.O.M (Building Legacies Out Of Movements) an adidas Accelerator - adidas has created an accelerator program that aims to close the opportunity gap that exists for social entrepreneurs of color.  
• S.E.E.D. (School for Experimental Education in Design) Program - S.E.E.D. is a two-year program at the adidas Brooklyn Creator Farm in partnership with Pensole Academy
• adidas Community Platform - adidas Community is a digital network for education, creative collaboration , and growth opportunities that pairs community members with community mentors

Other ongoing programming and partnerships includes work with adidas Legacy, the Black Women’s Player’s Collective, U.S. Soccer Foundation, Beyoncé’s BeyGOOD foundation, Pharrell’s Black Ambition, United Negro College Fund scholarsships, Blavity.org Growth Fellowship, Appeitie for Change youth programming, Wood U in partnership with Pensole and the Iovine & Young Academy and Sound Labs  - an initiative to foster creative collaboration , innovation and proactively support music programs in public schools lacking in financial support.

Kornit Digital Ltd. announced on 26th January the official opening of its new scalable, state-of-the-art ink manufacturing facility in Kiryat Gat, Israel.  

The modern, 11,000-square-meter facility incorporates advanced automation, sophisticated workflows, and innovative technologies for production optimization. The new high-volume production facility is expected to fulfill global demand for Kornit consumables for the next decade.

Recently completed at an estimated investment of $25 million USD, the facility was built in accordance with the highest quality, safety, and security standards, reflecting the Company’s commitment to environmental, social, and governance (ESG) targets embedded in Kornit Digital’s 2020 Impact Report.

“This is a key milestone in our journey to become a $1 billion company by 2026 and will ensure we can support the tremendous growth our customers are experiencing, for many years to come,” said Ronen Samuel, Kornit Digital’s Chief Executive Officer. “We are proud to lead the charge for a cleaner and more responsive textile industry as we continue to write the operating system for sustainable fashion and textiles on demand.”

Electronics For Imaging, Inc. has received two European Digital Press (EDP) Awards from the European graphics arts trade press, a prestigious technical awards programme that recognises innovative advancements in digital print production. The EFI™ VUTEk® Q5r roll-to-roll UV LED printer beat competition in the large/wide- format printing systems category for printers above 350-centimetres wide. EDP judges honoured EFI Fiery® software integration with finishers as the top solution in the awards programme’s category for software automation tools.

Automation, quality and value with award-winning roll-to-roll technology
The EFI VUTEk Q5r printer is a roll-to-roll display graphics printer, capable of running at speeds of up to 672 square metres per hour. The 5.2-metre-wide printer delivers a full system solution from file submission to a finished print with options such as in-line quality inspection, in-line slitting and cutting, roll and tape collection, auto-calibration, automated backlit printing, automated blockout printing and much more.
 
EFI VUTEk Q series printers, which include both the Q5r and a 3.5-metre wide VUTEk Q3r model, are available with up to nine colours including white and clear, and feature EFI UltraDrop™ Technology with native 7-picolitre printheads and multi-drop addressability for high-definition quality. Benefits include smoothness in shadows, gradients, and transitions, as well as precise and sharp 3-point size text with a true resolution of up to 1,200 dots per inch.

Fast, flawless finishing
EFI Fiery software integration with finishers, the winner in the EDP Awards category for best software automation tool, offers advanced integration with in-line or offline slitter/cutter/creasers. Operators can define cut, crease, and perforation locations on the job content in the Fiery software solution, which then communicates the configuration to finishing equipment, eliminating operator touchpoints and errors from incompatible layouts.

EFI Fiery software integration with finishers is offered in two different EFI Fiery software products: Fiery Impose and Fiery Finishing Designer.

Paper Converting Machine Company (PCMC) announces its partnership with Fox Valley Flexo Services to provide educational opportunities, demonstrations and training through PCMC’s Packaging Innovation Center.

“As we met with the team at Fox Valley Flexo Services to discuss possible synergies, it was apparent that the company’s combined 60-plus years of industry and education experience in flexographic printing would help us provide high-level training to the print industry,” said Rodney Pennings, PCMC’s Director of Sales–Printing, Coating and Laminating. “Our goal is to provide world-class, hands-on training and innovation through partnerships with industry leaders, and Fox Valley Flexo Services will immediately be able to help us do that.”

PCMC’s Packaging Innovation Center, located at its headquarters in Green Bay, serves the printing industry as a resource for training, demonstrations and industry trials, along with research and development opportunities. It features industry-leading equipment with capabilities in central impression and inline flexographic printing, digital printing, lamination, and bag and pouch converting.

“Attendees to our educational seminars will have the opportunity to operate and train on state-of-the-art equipment, and because we are an in-house training center, they will also have unique access to design and manufacturing expertise that is not typically found at other training centers,” shared Pennings. “They will not only see the what and how of printing equipment, but also be able to learn the why by understanding the design and engineering that goes into the equipment.