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(c) Premium Exhibitions GmbH
01.03.2024

SEEK and Berlin Fashion Week share dates

SEEK announces a new and earlier date for the upcoming Spring/Summer 2025 edition. SEEK will take place on the 2nd and 3rd of July 2024. The new platform, THE JUNCTION, connecting the neighboring UNION Showroom at Kühlaus will open its doors from the 30th of June until the 3rd of July. Berlin Fashion Week plans its shows, showrooms and events to take place from the 1st until the 4th of July. The 8th edition of the 202030 - The Berlin Fashion Summit will inform and animate on the same days as SEEK.

"The past few days we have had productive and most importantly very friendly conversations. The result: Your (the industry’s) wish is our command - for the first time Berlin Fashion Week, UNION showroom, 202030 - The Berlin Fashion Summit, THE JUNCTION and SEEK will take place at the same time. Together we want to activate: brands, stores and the city." Marie-Luise Patzelt, SEEK

SEEK announces a new and earlier date for the upcoming Spring/Summer 2025 edition. SEEK will take place on the 2nd and 3rd of July 2024. The new platform, THE JUNCTION, connecting the neighboring UNION Showroom at Kühlaus will open its doors from the 30th of June until the 3rd of July. Berlin Fashion Week plans its shows, showrooms and events to take place from the 1st until the 4th of July. The 8th edition of the 202030 - The Berlin Fashion Summit will inform and animate on the same days as SEEK.

"The past few days we have had productive and most importantly very friendly conversations. The result: Your (the industry’s) wish is our command - for the first time Berlin Fashion Week, UNION showroom, 202030 - The Berlin Fashion Summit, THE JUNCTION and SEEK will take place at the same time. Together we want to activate: brands, stores and the city." Marie-Luise Patzelt, SEEK

Source:

Premium Exhibitions GmbH

SEEK presents new projects and innovations on 16 and 17 January 2024 (c) Premium Exhibitions GmbH / Marcus Mainz
12.01.2024

SEEK presents new projects and innovations on 16 and 17 January 2024

There are only a few days left until the SEEK community comes together at the Station Berlin on 16 and 17 January 2024. The team around SEEK's Show Director Marie-Luise Patzelt is looking forward to welcome around 200 brands, speakers such as Jessica Arnold (Adidas), Sebastian Haufellner (Lodenfrey), Yannik Dietrich (Breuninger), Martyna Zastawna (Vogue), numerous game changers from the sustainability scene and new fashion and lifestyle inspirations.

The new alliance between SEEK and UNION Showroom presents its joint project "THE JUNCTION" for the first time. A selection of high-quality brands with a focus on craftsmanship, origin, and history will be presented in Station Berlin's exclusive loft spaces, includes brands such as A New Sweden, Bruné, Freenote Cloth, Fullcount, Godspeed, Good-Alls, Hidden Aces, Nudie Jeans, Oodoo Boots, Paltò, Viberg, White Sand, and Tenue. THE JUNCTION starts simultaneously with UNION on 14.01.24 and ends with SEEK on 17.01.24.

There are only a few days left until the SEEK community comes together at the Station Berlin on 16 and 17 January 2024. The team around SEEK's Show Director Marie-Luise Patzelt is looking forward to welcome around 200 brands, speakers such as Jessica Arnold (Adidas), Sebastian Haufellner (Lodenfrey), Yannik Dietrich (Breuninger), Martyna Zastawna (Vogue), numerous game changers from the sustainability scene and new fashion and lifestyle inspirations.

The new alliance between SEEK and UNION Showroom presents its joint project "THE JUNCTION" for the first time. A selection of high-quality brands with a focus on craftsmanship, origin, and history will be presented in Station Berlin's exclusive loft spaces, includes brands such as A New Sweden, Bruné, Freenote Cloth, Fullcount, Godspeed, Good-Alls, Hidden Aces, Nudie Jeans, Oodoo Boots, Paltò, Viberg, White Sand, and Tenue. THE JUNCTION starts simultaneously with UNION on 14.01.24 and ends with SEEK on 17.01.24.

The SEEK brand portfolio currently encompasses almost 200 brands, including 46 % conscious brands and 45 % newcomers. Buyers and visitors can look forward to brands such as Aer Scents, Bask in the Sun, Chrome, Danner, Dedicated, Givn Berlin, Hestra, Kangaroos, Novesta, Palladium, Pyrenex, Santa Cruz Skateboards, Welter Shelter and Woodbird. Newcomers include Afoam Stories, A Good Company, Dale Of Norway, Good Wool Story, Heimat, Hen's Teeth, Open Era, Pompeii, The Jogg Concept, Wax London and many more.

The SEEK Conscious Club forms the heart of the January edition and is developing into the "place to be" of the sustainability scene. Purpose-driven business practices, systematic sustainability and practical standards will become even more crucial in 2024. With this in mind, the SEEK team introduces the innovative "360 Sustainability Validation" with its partners IVALO.COM and studio MM04. The "360 Sustainability Validation" - powered by IVALO.COM and consulted by studio MM04. Customers can see brand sustainability in 8 different sustainability categories. 360 is a commercial production value chain analysis tool that provides results that are comparable. The aim is to make the complex sub-areas of sustainability in fashion more transparent and comparable. The SEEK team has been working with the sustainability experts at studio MM04 for a long time and is delighted to be part of this important step towards standardising sustainability evaluations. Participating brands in this years Conscious Club are Basic Apparel, Bread & Boxers, Cabaia, Camper, Dawn Denim, Flamingos Life, Isaora, Jan'n June, Kings of Indigo, Rita Row, Secrid, Stapf and Thinking Mu, amongst others.

Together with renowned experts, SEEK is once again presenting a content programme with live interviews, talks, panels and community classes. Speakers such as Carl Tillessen (Deutsches Mode Institut), Steffen Liese (JD Sports), Stephan Huber (Style in Progress), Penny Whitelaw (Good on You), Mimi Sewalski (Avocadostore), Valerie Vogel (Engelhorn), Cheryll Mühlen (J'N'C), Rune Orloff (Pool), Sabine Rogg (Trendbüro), Anthony Lui (A New Sweden), Patrick Bergmann (Famefact), Florian Müller (Müller PR & Consulting) will share their insights exclusively with the SEEK community. The diverse programme includes themes such as pricing and profiling success strategies in times of disruption, a "no-bullshit" guide for brand spaces, the most important LinkedIn and consumer trends for 2024, new chances for recruiting and leadership as well as mental health in fashion.

Source:

Premium Exhibitions GmbH

SEEK and UNION Showroom present together THE JUNCTION (c) Premium Exhibitions GmbH
21.12.2023

SEEK and UNION Showroom present together THE JUNCTION

SEEK is not only presenting the first edition of its new chapter in January 2024 but is also welcoming a new partner on board: UNION Showroom. The new alliance from Berlin combines the strengths of both formats intending to offer buyers from all over the world an even more comprehensive experience in Germany's fashion capital.

With united forces, the two teams led by Marie-Luise Patzelt (SEEK) and Felix Engelmann (UNION Showroom) are showcasing their new project "THE JUNCTION". A selection of brands will be presented in Station Berlin's exclusive loft spaces, including Nudie Jeans, Tenue, Viberg, White Sand, Paltò, Freenote Cloth, Ootoo Boots and A New Sweden. At the same time, the lofts are the transition to the UNION Showroom, taking place at the neighbouring Kühlhaus. The collaboration embodies the idea of a cooperative platform that enables buyers to discover the best collections from both platforms.

THE JUNCTION starts simultaneously with UNION on 14.01.24 and ends with SEEK on 17.01.24.

SEEK is not only presenting the first edition of its new chapter in January 2024 but is also welcoming a new partner on board: UNION Showroom. The new alliance from Berlin combines the strengths of both formats intending to offer buyers from all over the world an even more comprehensive experience in Germany's fashion capital.

With united forces, the two teams led by Marie-Luise Patzelt (SEEK) and Felix Engelmann (UNION Showroom) are showcasing their new project "THE JUNCTION". A selection of brands will be presented in Station Berlin's exclusive loft spaces, including Nudie Jeans, Tenue, Viberg, White Sand, Paltò, Freenote Cloth, Ootoo Boots and A New Sweden. At the same time, the lofts are the transition to the UNION Showroom, taking place at the neighbouring Kühlhaus. The collaboration embodies the idea of a cooperative platform that enables buyers to discover the best collections from both platforms.

THE JUNCTION starts simultaneously with UNION on 14.01.24 and ends with SEEK on 17.01.24.

More information:
SEEK UNION showroom THE JUNCTION
Source:

Premium Exhibitions GmbH

14.11.2023

End of PREMIUM Berlin - SEEK continues

PREMIUM Berlin will not take place in January 2024. The critical developments in the industry, and the changed global economic situation are presenting big trade fair formats with a new dimension of challenges.
 
PREMIUM, which started as an underdog in 2003 and established an entire segment in the industry, has developed into an icon. The original concepts and approaches have shaped the fashion world. However, as is so often the case in the fast-moving fashion industry, even outstanding success stories come to an end. The management team led by Anita Tillmann and Jörg Arntz recognised this change and paved the way for SEEK, which was launched in 2009.
 
The entire industry has changed significantly in recent years and is still undergoing a transformation. It has become clear that large trade fairs are no longer in keeping with the times. Instead, boutique trade fairs and specialised events are trending. Events like SEEK enable a closer connection between exhibitors, visitors and the community, which is of great economic and social importance in today's world.

PREMIUM Berlin will not take place in January 2024. The critical developments in the industry, and the changed global economic situation are presenting big trade fair formats with a new dimension of challenges.
 
PREMIUM, which started as an underdog in 2003 and established an entire segment in the industry, has developed into an icon. The original concepts and approaches have shaped the fashion world. However, as is so often the case in the fast-moving fashion industry, even outstanding success stories come to an end. The management team led by Anita Tillmann and Jörg Arntz recognised this change and paved the way for SEEK, which was launched in 2009.
 
The entire industry has changed significantly in recent years and is still undergoing a transformation. It has become clear that large trade fairs are no longer in keeping with the times. Instead, boutique trade fairs and specialised events are trending. Events like SEEK enable a closer connection between exhibitors, visitors and the community, which is of great economic and social importance in today's world.

SEEK, which has focussed on its core segment in recent years and serves the streetwear segment, will continue its mission with its loyal network. The platform has not only established itself for forward-thinking brands, but is also the proud organiser of the "Conscious Club", the largest hub on the topic of sustainability in the industry. Here, visitors and exhibitors will not only find the most important trends and ideas in the field of sustainability, but also the most exciting new collections from the pioneers who are responsible for the positive changes.
 
With a clear focus on product quality, community building and strong values such as honesty, creativity, and resilience, SEEK is able to meet the needs of its target audience. So far, the feedback from the committed brands has been consistently positive. The SEEK team is pleased to be able to continue to rely on this commitment and build on it. Around 200 brands are expected again in January.
Berlin will continue to be a place where new trends are set, creative collaborations are formed, and business is done.
 
Although the decision to close PREMIUM is the end of an era, it does not mean the end for the fashion world, but rather opens new doors and enables new opportunities. SEEK is ready to shape this change with like-minded partners and continue to make a significant contribution to the development of the industry.

Source:

Premium Exhibitions GmbH

08.11.2023

Hexcel showcases new fiber HexPly® M79 Prepregs at METSTRADE 2023

Hexcel will continue to celebrate its 75th anniversary and highlight its latest developments for the Marine market at METSTRADE 2023 on November 15-17. Hexcel will showcase innovative advanced lightweight material technologies including new intermediate and high modulus fiber HexPly® M79 prepregs and present example high-performance superyacht and windship components developed by customers using Hexcel materials.

The new intermediate modulus prepreg combines the low temperature curing and simple processing of the DNV GL accredited HexPly M79 resin system with the market-leading stiffness of HexTow® IM2C fiber, creating a uniquely optimized composite material for highly loaded components. Originally developed to provide best-in-class performance for America’s Cup and IMOCA hull and deck structures, the new combination minimizes structural deformation under load in parts such as rigs, foils, and other appendages.

Hexcel will continue to celebrate its 75th anniversary and highlight its latest developments for the Marine market at METSTRADE 2023 on November 15-17. Hexcel will showcase innovative advanced lightweight material technologies including new intermediate and high modulus fiber HexPly® M79 prepregs and present example high-performance superyacht and windship components developed by customers using Hexcel materials.

The new intermediate modulus prepreg combines the low temperature curing and simple processing of the DNV GL accredited HexPly M79 resin system with the market-leading stiffness of HexTow® IM2C fiber, creating a uniquely optimized composite material for highly loaded components. Originally developed to provide best-in-class performance for America’s Cup and IMOCA hull and deck structures, the new combination minimizes structural deformation under load in parts such as rigs, foils, and other appendages.

For a high modulus solution, HexTow® HM54 fiber is also now available with the HexPly M79 resin system. The unique mechanical properties of HexTow HM54 fiber allow structural designers to achieve higher safety margins for both stiffness and strength critical applications. Both products can be manufactured with Hexcel G-Vent technology for out-of-autoclave processing, delivering a reduction in process time and cost without compromising mechanical performance.

Hexcel will also display customer products that have benefited from the performance and processing gains provided by HexPly materials. A section of a Solid Sail mast made using Bureau Veritas (BV)-approved HexPly® M9.6 prepregs will be exhibited at METS. Such masts are used for wind propulsion and, by harnessing the power of ocean winds, they reduce reliance on engines, reducing fuel usage and emissions.

Visitors to the Hexcel booth will also see a section of a radar arch part from luxury motor yacht builder Sunseeker made using HexPly® XF surfacing technology and HexPly® SuperFIT semi-pregs. The part is lighter in weight and stiffer than versions made using resin-infusion processes and de-molds with a pinhole-free surface that needs minimal preparation to be ready for painting. Sunseeker has recorded an overall reduction in process time and material costs of around 30% against traditional prepreg parts, using Hexcel composite materials.

Source:

Hexcel

ITMA Asia + CITME Photo: Swissmem
01.11.2023

15 member companies of Swiss Textile Machinery Association at upcoming ITMA Asia + CITME

In China, the textile industry is forward-looking and resilient – with a healthy appetite for new technologies and a determination to keep its leading position. Sustainability is increasingly coming into focus, so there is a growing demand for recycling technologies, as well as automated solutions and digitalization. Cornelia Buchwalder, Secretary General of the Swiss Textile Machinery Association, is clear: “China is the main market for a large number of our association members.” On top of growing consumer demand and technological capabilities, the latest ambitious five-year plan will drive further development of the Chinese textile industry in world markets, and Swiss companies will work with all stakeholders to enable its success.

In China, the textile industry is forward-looking and resilient – with a healthy appetite for new technologies and a determination to keep its leading position. Sustainability is increasingly coming into focus, so there is a growing demand for recycling technologies, as well as automated solutions and digitalization. Cornelia Buchwalder, Secretary General of the Swiss Textile Machinery Association, is clear: “China is the main market for a large number of our association members.” On top of growing consumer demand and technological capabilities, the latest ambitious five-year plan will drive further development of the Chinese textile industry in world markets, and Swiss companies will work with all stakeholders to enable its success.

Market proximity
Swiss companies realized many years ago that geographical proximity is the key to success. Stäubli has started to set up offices in Chinese cities since 1998 and counts 12 locations today, to serve the whole country. In 2002, Itema established a centralized local branch which today has 160 employees in various functions. Loepfe has expanded its presence by creating an independent local business unit to overcome the 9,000 km distance by air, while Uster Technologies has had a Chinese subsidiary since 1982, with offices and service stations in different provinces. Luwa set up its offices and workshop in Shanghai in 1997. Rieter established a presence in mainland China in 2005, driven by a strong commitment to expanding the country’s know-how and expertise – and ten years later opened an advanced research center. All Swiss companies with serious business goals in China have made similar commitments to connect with customers and maintain strong relationships.

Understanding Chinese customers
Swiss companies also understand that Chinese customers require dedicated attention, and that speed is more essential than ever in delivering both machines and services.
Manufacturers in China are seeking cost-effective solutions to remain competitive, while consumers are looking for value in their purchases. Companies need to develop solutions that provide tangible economic benefits to their clients. Furthermore, energy savings have become paramount in China, due to the government's commitment to environmental sustainability and reduced carbon emissions. “Businesses are adopting more energy-efficient processes and technologies to meet stringent energy conservation and emission reduction targets,” says Peter Schnickmann, Managing Director at Luwa Air Engineering (Shanghai). He notes an investment trend for solutions helping Chinese companies cut operational costs and minimize their carbon footprint.

To enhance the reputation of both companies and products – and boost the image of the entire industry – the environmental impact needs to decrease. Priorities are saving water and waste, as well as reducing, replacing or completely eliminating the use of harmful substances. China has a strong demand for environmental-friendly solutions and sustainable technologies.

Customer-oriented in weaving
The huge number of Chinese fabric producers calls for an immense volume of weaving machinery to be supplied by international and local providers. Swiss machinery manufacturers hold an impressive share of this business.
Chinese weavers require advanced technology, with increasingly higher standards of efficiency. In weaving preparation, latest solutions match the speed, quality and reliability now wanted. Weaving machines too offer the eco-efficiency, performance, and ease of use needed, with innovations that extend the scope of sustainable weaving, and open-platform systems configurable to weavers’ specific operations. A huge increase in demand for technical textiles in recent years has been driven by applications such as carbon fiber, aramid and glass fiber.

Profitable in spinning
China’s competitive advantages come from its large-scale and integrated manufacturing capabilities, along with the use of advanced automation and digitization technologies. Spinners aim to capitalize on extended market opportunities, with more economical production. The latest air-jet spinning machines serve these goals, allowing exceptionally low production costs per kilogram of yarn, coupled with high flexibility and reliability. Sustainable yarns are in great demand.

The automation trend in spinning mills focuses on connecting production processes. Data is used to ensure the highest quality standards, most efficient raw material usage, reduction of waste, and energy savings. To make spinning mills more competitive, latest solutions combine cutting-edge hardware, data-enabled software and renowned textile expertise.

More information:
ITMA Asia + CITME Swissmem
Source:

Swissmem

(c) Schoeller Textil AG
05.10.2023

Schoeller Textil presents FLEX SHIELD collection at A+A

Modern lifestyles require more than just functionality. Consumers are seeking products that offer a perfect balance between protection and comfort. The FLEX SHIELD collection offers a range of textiles that provide these functions without compromising on freedom of movement to maximize the wearer’s experience.

The Flex Shield Collection reflects Schoeller’s commitment to creating textiles that empower individuals to embrace their activities with confidence, knowing their gear will not fail and is designed for challenging conditions.

Every article in the collection is equipped with at least one of Schoeller’s pioneering textile technologies. These innovations ensure breathability, thermal regulation, as well as wind and water resistance.

Modern lifestyles require more than just functionality. Consumers are seeking products that offer a perfect balance between protection and comfort. The FLEX SHIELD collection offers a range of textiles that provide these functions without compromising on freedom of movement to maximize the wearer’s experience.

The Flex Shield Collection reflects Schoeller’s commitment to creating textiles that empower individuals to embrace their activities with confidence, knowing their gear will not fail and is designed for challenging conditions.

Every article in the collection is equipped with at least one of Schoeller’s pioneering textile technologies. These innovations ensure breathability, thermal regulation, as well as wind and water resistance.

One highlight is the schoeller®-ceraspaceTM technology, which owes its outstanding protective properties to a unique composition of special ceramic particles anchored in a polymer matrix. The ceramic particles are nearly as hard as diamonds and are firmly attached as a 3-dimensional coating to the textile. A textile with schoeller®-ceraspaceTM abrasion resistance performs significantly better than high-quality leather in terms of abrasion resistance. A fabric equipped with schoeller®-ceraspaceTM can also be more engineered to fulfill the required stretch properties, and its production process results in significantly less waste material compared to leather.

Source:

Schoeller Textil AG

08.09.2023

PREMIUM & SEEK: Next editions on 16 and 17 January

With its flagship formats PREMIUM and SEEK, the Premium Group kicks off into a new season. And the team around Jörg Arntz, Maren Wiebus, Franziska Diers and Marie-Luise Patzelt have big plans again: new insider round tables outside the main dates, structured brand portfolios, an expanded content programme, new meeting spaces, exclusive tours for buyers and much more. The next editions will take place on 16 and 17 January at Station Berlin.

With the redefined and successful July editions this summer, the makers of the Premium Group have shown how proactively change can be realised: only 2 days instead of 3, a new-old location, new brand portfolios and fresh concepts. And the next Berlin experience is going to be even more attractive and profitable.

With its flagship formats PREMIUM and SEEK, the Premium Group kicks off into a new season. And the team around Jörg Arntz, Maren Wiebus, Franziska Diers and Marie-Luise Patzelt have big plans again: new insider round tables outside the main dates, structured brand portfolios, an expanded content programme, new meeting spaces, exclusive tours for buyers and much more. The next editions will take place on 16 and 17 January at Station Berlin.

With the redefined and successful July editions this summer, the makers of the Premium Group have shown how proactively change can be realised: only 2 days instead of 3, a new-old location, new brand portfolios and fresh concepts. And the next Berlin experience is going to be even more attractive and profitable.

Registration for brands and buyers is now open and the team cordially invites the entire fashion and creative scene to set new standards together, to meet and to strengthen a platform from which everyone can benefit. For the first time, PREMIUM and SEEK will not take place at the same time as Berlin Fashion Week. The scheduling of Berlin Fashion Week and the event formats of the Premium Group are a result of the respective business and calendar model. Nevertheless, the team will continue to be in close contact with the organisers of Berlin Fashion Week.

More information:
Premium Group PREMIUM SEEK
Source:

Premium Exhibitions GmbH

30.08.2023

VIATT 2024’s prospects highlighted at Intertextile Apparel press conference

Harnessing the synergy of the Texpertise Network of Messe Frankfurt and its global apparel flagship, the co-organisers of the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) recently held a joint press conference on 28 August 2023, the first day of Intertextile Shanghai Apparel Fabrics – Autumn Edition. Discussing the inaugural fair’s comprehensive, business-friendly nature, representatives of both Messe Frankfurt  and VIETRADE spoke in glowing terms about the potential of ASEAN’s new platform for the entire textile industry. Set to launch the spring sourcing season, the fair will take place from 28 February – 1 March 2024 at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.

Harnessing the synergy of the Texpertise Network of Messe Frankfurt and its global apparel flagship, the co-organisers of the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) recently held a joint press conference on 28 August 2023, the first day of Intertextile Shanghai Apparel Fabrics – Autumn Edition. Discussing the inaugural fair’s comprehensive, business-friendly nature, representatives of both Messe Frankfurt  and VIETRADE spoke in glowing terms about the potential of ASEAN’s new platform for the entire textile industry. Set to launch the spring sourcing season, the fair will take place from 28 February – 1 March 2024 at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.

For its first edition, the fair is expected to attract over 500 exhibitors and around 35,000 visitors to an 18,000 sqm exhibition space. Ms Wendy Wen, Managing Director of Messe Frankfurt (HK) Ltd, considered the show’s importance on a worldwide scale: “Serving as a supplementary trade fair to our existing events in China, VIATT will effectively extend our market reach into South East Asia. We’ve designed it to reinforce our global Texpertise Network, spanning the entire textile value chain. The network, which links over half a million textile professionals globally and organises more than 50 international textile trade fairs across 11 different countries, will lend its full support to the fair.”
 
She continued: “In line with this commitment, we will harness our more than 30 years of experience organising Intertextile in China, and extend to the fast-growing textile sector in Vietnam. Intertexile has grown to be by far the most influential series within our Texpertise Network, covering a broad range of resources in apparel fabrics, home and contract textiles."
 
With Vietnam’s largest international airport and seaport, and its proximity to other textile producing countries and regions, Ho Chi Minh City is strategically located to hold an event of this nature. The city attracts 35%[1] of Vietnam’s foreign direct investment projects, and is the venue of choice for a significant portion of the country’s trade fairs.
 
Discussing the event’s potential, Mr Vu Ba Phu, Director General of Vietnam Trade Promotion Agency (VIETRADE), said: “Vietnam has emerged as one of the leading textiles exporting countries worldwide, with particularly high growth in the past 10 years, ranging from 15% to 20% yearly. As companies seek to diversify supply chains, and Vietnam introduces lucrative trade agreements, the market is predicted to attract even more investments. A big importer of textile machinery, fabrics, and yarns and fibres, green production and durable goods have become increasingly important. VIATT 2024 will be an important hub helping suppliers and buyers in all categories to meet, source and unleash the full potential of this market.”
 
A comprehensive Vietnam-based textile fair is an attractive proposition for manufacturers and sourcing professionals alike. Exhibitors from around the world will showcase a full spectrum of apparel fabrics, yarns and fibres, and garments; the latest innovations in technical textiles and nonwovens, textile processing, and printing technology; as well as a wide range of home and contract textiles.
 
Apparel fabrics, yarns and fibres, and garments

This sector will contain quality exhibitors from Vietnam, ASEAN, and beyond, providing buyers with numerous, diverse sourcing options in apparel textile sub-categories such as accessories, casualwear, denim, lace and embroidery, ladieswear, pattern designs, shirting, sportswear, suiting, and many more.
 
Technical textiles and nonwovens, textile processing, and printing technology
With application areas that include everything from automotive, aerospace and shipping, to construction, healthcare and safety, products on display will include innovative machinery, as well as some of the latest developments in smart textiles, such as wearable technology, sensors, and advanced materials.
 
Home textiles
Exhibitors will feature high-quality bed linens, towels, curtains, and much more, suitable for visitors sourcing for both residential and commercial applications. The diverse collections of home textiles will be enhanced by globally on-trend interior designs and in-demand, organic materials.
 
The Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is organised by Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE). Covering the entire textile industry value chain, the inaugural edition will be held from 28 February – 1 March 2024 at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.

[1] ‘Investing in Ho Chi Minh City’, October 2022, Vietnam Briefing, retrieved August 2023, https://www.vietnam-briefing.com/news/investing-in-ho-chi-minh-city-why-the-megacitys-industry-economy-and-policy-are-key-to-developmen.html/

Source:

Messe Frankfurt (HK) Ltd

11.08.2023

Intertextile Shanghai Home Textiles 2023 taking place 16 – 18 August 2023

From 16 – 18 August 2023, 1,022 exhibitors from 13 countries and regions will occupy four halls and 100,000 sqm gross at the National Exhibition and Convention Center (Shanghai). This Autumn Edition of Intertextile Shanghai Home Textiles will return to its regular format, as a comprehensive platform held separately from Messe Frankfurt’s other autumn textile fairs. Complementing the strong lineup of exhibitors over all three days, a varied selection of fringe events will communicate key insights, offer industry specific inspiration, and facilitate cross-sector exchanges for fairgoers.

Buyers from 66 countries and regions have already pre-registered for the show, while a range of international brands are preparing to showcase their latest innovations. Multiple exhibitors will gather according to origin, with three country and region pavilions a must-see for fairgoers seeking exotic home textiles:

From 16 – 18 August 2023, 1,022 exhibitors from 13 countries and regions will occupy four halls and 100,000 sqm gross at the National Exhibition and Convention Center (Shanghai). This Autumn Edition of Intertextile Shanghai Home Textiles will return to its regular format, as a comprehensive platform held separately from Messe Frankfurt’s other autumn textile fairs. Complementing the strong lineup of exhibitors over all three days, a varied selection of fringe events will communicate key insights, offer industry specific inspiration, and facilitate cross-sector exchanges for fairgoers.

Buyers from 66 countries and regions have already pre-registered for the show, while a range of international brands are preparing to showcase their latest innovations. Multiple exhibitors will gather according to origin, with three country and region pavilions a must-see for fairgoers seeking exotic home textiles:

  • Belgium Pavilion: products on show include bedding fabrics and sets, curtains and curtain fabrics, sofa covers, upholstery, and much more. With the pavilion set to feature a number of Belgian brands, its highlighted exhibitors are Libeco and Love Home Fabrics.
  • Taiwan (China) Pavilion: multiple Taiwanese exhibitors, including JWL Fabrics Co Ltd, Maxland Home Textile Industrial Co Ltd, and Vanttex International Co Ltd, will demonstrate specific examples of the varied applications of their home textiles.
  • Türkiye Pavilion: organised by Uludag Textile Exporters’ Association (UTIB), the pavilion will showcase a range of curtains, upholstery fabrics, and other home textiles, from suppliers such as Aleran Tekstil Inşaat Gida Sanayi Ve Ticaret Ltd Şti, Küçükçalik Tekstil San Ve Tic A Ş and Weavers Tekstil San Ve Tic A Ş.

Beyond the pavilions, buyers can easily locate their desired home and contract textiles via conveniently placed product zones, covering categories such as curtain and curtain fabrics; sun protection and window shades; upholstery and sofa fabrics; furniture leather; bedding and editors; loungewear and bath; and rugs. Wide-ranging suppliers from China and beyond will showcase their various products, featuring international exhibitors such as Elastron – Leather & Fabrics, Morgan and PT Sinar Continental; and well-known domestic manufacturers including Hangzhou Aico Home Textile Co Ltd, Huatex International (Hangzhou) Co Ltd and Zhe Jiang Maya Fabric Co Ltd.

Fringe programme: keeping fairgoers up-to-date with range of industry developments
Business exchange at Intertextile Shanghai Home Textiles will once again be supplemented by multiple concurrent events, for home textile players to learn more about the latest industry innovations, as well as upcoming design trends. These include:

  • International Intertextile Trend Forum 2023–2024: held in the afternoon of day one, the event will be hosted by a prominent member of the ‘2023 – 2024 Intertextile International Lifestyle Trend’ trend committee, Mr Shen Lei, joined on the panel by multiple designers. They will discuss various impacts on designs, such as sustainability’s effect, the influence of emerging technologies, and international integration and localised expression.
  • IKASAS Japanese Home Design Gallery and themed seminar: the leading Japanese furniture brand IKASAS will utilise a display area to illustrate its unique design philosophy, by showcasing innovative furniture products that predominantly align with contemporary trends. The company’s founder, Mr Akiyuki Sasaki, will delve deeper into his design views in a seminar held on the morning of day one.
  • The New Power of Healthy Home Decoration Environment: a first-time collaboration with CRECC Full Decoration Council, the cross-sector conference in Hall 5.1 on day two will welcome keynote speakers from the real estate industry, to discuss topical insights at the intersection of realty and home textiles. The audience will come away with a widened scope of the different applications and demands of home textiles, and an ability to more accurately identify business opportunities within the property market.
Source:

Messe Frankfurt (HK) Ltd

Premium, Seek (c) Premium Exhibitions GmbH
13.07.2023

PREMIUM and SEEK: A new heartbeat

The PREMIUM and SEEK teams around Anita Tillmann and Jörg Arntz prove their skills with the success of the new Trend and Event Platform. The format, newly shortened to just two days, showed a total of 450 curated, international brands of the new generation, with 250 brands at PREMIUM and 200 brands at SEEK. The motto was quality over quantity. In addition to the brands, the focus was clearly on the know-how of experts from sustainability, tech, and business. If you didn't discover or learn anything new in the last two days you missed out. Visitors from all over the world came to Station Berlin to see what the Premium Group had come up with for this edition - and it did not disappoint.

PREMIUM reinvents itself
The newly curated brand portfolio with many international and unexposed brands were very well received by the community and invited buyers and visitors to explore a diverse, exciting, and coherent brand landscape. The atmosphere was characterised by lightness, lots of sunshine, and good conversations.

The PREMIUM and SEEK teams around Anita Tillmann and Jörg Arntz prove their skills with the success of the new Trend and Event Platform. The format, newly shortened to just two days, showed a total of 450 curated, international brands of the new generation, with 250 brands at PREMIUM and 200 brands at SEEK. The motto was quality over quantity. In addition to the brands, the focus was clearly on the know-how of experts from sustainability, tech, and business. If you didn't discover or learn anything new in the last two days you missed out. Visitors from all over the world came to Station Berlin to see what the Premium Group had come up with for this edition - and it did not disappoint.

PREMIUM reinvents itself
The newly curated brand portfolio with many international and unexposed brands were very well received by the community and invited buyers and visitors to explore a diverse, exciting, and coherent brand landscape. The atmosphere was characterised by lightness, lots of sunshine, and good conversations.

For the first time, PREMIUM and the Fashion Council Germany joined forces to present the showroom "CURATED by Fashion Council Germany" with avant-garde designers from Germany and Ukraine. The tech format Yonnaverse addressed the most important innovations for profitability and sustainable growth through digital progress. The event took place physically, digitally, and in the Metaverse.

Iranian artist and milliner Maryam Keyhani showed what surrealism marketing and tangible art can look like with her oversized hat, which floated happily over the grounds and caused surprised faces. The installation by the Italian designer Innerrraum from Berlin was dedicated to Anita Tillmann in gratitude for her international success. Artists such as Sophie Douala from France, Claudia Gillies from New Zealand, and Grycja Erde from Ukraine were a welcome addition in making the PREMIUM visit an experience.

The diverse portfolio also included a range of beauty brands and the beauty lounge offered much-loved make-up, hair and nail touch ups. There were also many new things to discover in the retail sphere. Vintage & Rags presented a new retail concept for second-hand fashion and SPSR showed how to take retail entertainment to the next level through unique live consumer engagement. On the Content Cube stage, Daniel Steindorf, the former owner of Überfahrt, spoke with Inga Klaassen from J'N'C about hospitality fusion, community, and retail, next to other speakers.

SEEK put a stronger focus on sustainability
As in previous editions, a relaxed and positive mood prevailed at SEEK. The community was happy to finally fall into each other's arms again. SEEK convinced with high-quality and original brands and an even stronger focus on sustainability. For the first time, SEEK's brand portfolio consisted of 50% sustainable brands, further strengthening the Conscious Club and allowing it to flourish. The Conscious Club was supported by the sustainability experts from studio MM04, whose 202030 - The Berlin Fashion Summit Denim Pop-up ensured a full Content Cube.

Decision-makers and fashion professionals discussed the learnings of the denim transformation, the new green claims of the EU textile strategy as well as pragmatic solutions on how to remain and act more sustainable and competitive as an industry and individual brand. As a counterpart to Black Friday, Cold Friday, initiated by Dojo Cares, was presented as the "biggest awareness campaign since sales days have existed". Fair fashion and fair working conditions were the focus of the final conference of the "Good Clothes Fair Pay" press conference by Fashion Revolution, which was also part of the Conscious Club. On top of a lot of sustainability inspiration, for the first time there was a space for D2C brands such as VGB and ADR Atelier Roupa, who were involved both as brands and as speakers in the content programme. For two days, two stages were filled with talks and panels with the most relevant themes from fashion, lifestyle, culture and business. Gen Z, Gen Y and Gen Alpha met for espresso martinis and club culture vibes at "Platte raves the Ground" to discover and stage the coolest styles of the scene.

More information:
PREMIUM SEEK
Source:

Premium Exhibitions GmbH

(c) Premium Exhibitions GmbH
19.04.2023

PREMIUM and SEEK redefine "trade fairs" - FEEL CONNECTED AGAIN

With its new Trend and Event Platform, the Premium Group presents a new concept for a progressive community. According to Premium Group classic trade fair formats are over - this summer it's all about (re)connection, real emotions and new perspectives. The emphasis lies on the most relevant trends and the power of networking, but in a more personalised and intimate way.

With its new Trend and Event Platform, the Premium Group presents a new concept for a progressive community. According to Premium Group classic trade fair formats are over - this summer it's all about (re)connection, real emotions and new perspectives. The emphasis lies on the most relevant trends and the power of networking, but in a more personalised and intimate way.

PREMIUM and SEEK are focusing on a more rigorous curation of promising brands and collections as well as various opportunities to connect. An extensive content programme of keynotes, round tables, live interviews, study presentations and panels on the most important trends will offer two diverse and time-efficient days. The areas of concentration encompass sustainability, technology, fashion, business, lifestyle, and beauty. The repertoire of topics include marketing themes such as LinkedIn and Tik Tok, new tech tools such as ChatGPT or Virtual Dressing as well as news from the metaverse. Sustainability topics such as denim, circularity, re-commerce, vintage and the new Green Deal laws will be discussed as well as cross-industry topics such as female empowerment, Gen Z and modern leadership.
     
PREMIUM marks the first event of the season for womenswear. New silhouettes, design trends, provocation and the current zeitgeist are brought to the forefront with a carefully curated selection of brands. The fashion scene and visitors can look forward to the best of denim, hyper-femininity, beauty, well-being, future Berlin icons and innovations from the tech and lifestyle sphere. New talents will also have the opportunity to pitch their labels to a professional audience. SEEK focuses on heritage, Y2K, modern sportswear, outdoor and sustainable brands, which will be shown in the CONSCIOUS CLUB. Other highlights will include talks and inspiring activations from the community.

"We listen, research and curate the most important trends for the industry. To do this, our team of experts travels across Europe and exchange ideas with representatives from the entire industry. The results of months of work can be discovered in two days," says Maren Wiebus, Creative Director of the Premium Group.

Today, attention is the most important currency for the fashion industry. This is also why, for the very first time ever, the Premium Group events will take place over only two days instead of three. At the same time, generally accepted norms and rules are questioned, taken apart, and put back together again. The organisers of Premium Group invite fashion professionals to discuss the rules and redefine them together.
 
The summer editions of PREMIUM and SEEK will take place on 11 and 12 July at the new old location Station-Berlin in the heart of Berlin.

Source:

Premium Exhibitions GmbH

22.03.2023

Premium Group: Repositioning of trade shows PREMIUM and SEEK

The Premium Group have announced a repositioning of its flagship trade shows PREMIUM and SEEK.
     
The first change is the relocation of the event to its iconic location: the Station Berlin. The venue is a historic place, which has served as the home of the Premium Group trade shows in the past.
The event will also be shortened to two days instead of three days, with new opening hours from 10 am - 10 pm including networking events and parties. This is a reflection of the changing times and the need to provide more efficient business and networking opportunities for exhibitors and visitors, maximizing their time and investment.

PREMIUM and SEEK will be held together and focus on curated trends, lifestyle brands, and sophisticated fashion collections. The CONSCIOUS CLUB remains one of Europe's biggest platforms for sustainability in fashion showcasing promosing brands and developments. Brands, retailers, and visitors can expect a more surprising, and streamlined event. The booth concept will be limited to a maximum size of 100 sqm, with a new sustainable booth system.

The Premium Group have announced a repositioning of its flagship trade shows PREMIUM and SEEK.
     
The first change is the relocation of the event to its iconic location: the Station Berlin. The venue is a historic place, which has served as the home of the Premium Group trade shows in the past.
The event will also be shortened to two days instead of three days, with new opening hours from 10 am - 10 pm including networking events and parties. This is a reflection of the changing times and the need to provide more efficient business and networking opportunities for exhibitors and visitors, maximizing their time and investment.

PREMIUM and SEEK will be held together and focus on curated trends, lifestyle brands, and sophisticated fashion collections. The CONSCIOUS CLUB remains one of Europe's biggest platforms for sustainability in fashion showcasing promosing brands and developments. Brands, retailers, and visitors can expect a more surprising, and streamlined event. The booth concept will be limited to a maximum size of 100 sqm, with a new sustainable booth system.

The summer editions of PREMIUM, SEEK, and the CONSCIOUS CLUB will take place on the 11th & 12th of July 2023 in Berlin.

Source:

Premium Group

(c) Messe Frankfurt HK, Ltd.
13.02.2023

Intertextile Shanghai Home Textiles confirms August 2023

With many trade fairs restarting their event schedules worldwide, and China notably relaxing border restrictions for travellers entering the country, global industry players are looking forward to the return of the Asian home textile show.

The Autumn Edition, which is more targeted towards international participants, will take place at the National Exhibition and Convention Center (Shanghai) from 16 – 18 August 2023. Due to easing travel restrictions and the promising home textiles market, the organisers expect to welcome more overseas exhibitors and visitors to the upcoming show.  

With China’s reopened borders the latest step in the global home textiles industry getting back on track, international suppliers have been actively seeking ways to reinvigorate business growth stunted by the pandemic, and participating in reputable trade fairs is a common choice.

With many trade fairs restarting their event schedules worldwide, and China notably relaxing border restrictions for travellers entering the country, global industry players are looking forward to the return of the Asian home textile show.

The Autumn Edition, which is more targeted towards international participants, will take place at the National Exhibition and Convention Center (Shanghai) from 16 – 18 August 2023. Due to easing travel restrictions and the promising home textiles market, the organisers expect to welcome more overseas exhibitors and visitors to the upcoming show.  

With China’s reopened borders the latest step in the global home textiles industry getting back on track, international suppliers have been actively seeking ways to reinvigorate business growth stunted by the pandemic, and participating in reputable trade fairs is a common choice.

According to TexPro, the global home textiles market is expected to grow at an annual rate of 3.5% between 2020 and 2025, with the market size to reach over USD 151 billion by the end of the forecast period. Regionally, China is expected to remain the world’s largest home textiles market with a share of over 28%.

As an important sector for the home textiles industry and the global economy in general, China has announced several policies to facilitate business and trading activities that involve foreign companies. One of the most important is the ease of the travel regulations when entering the country.

735 exhibitors and over 20,000 buyers joined the previous edition, and participants can expect a comprehensive platform in autumn. The fair will comprise a wide range of home textile products, including bedding & towelling, rugs, table & kitchen linen, upholstery & curtain fabrics, editors, home textile technologies and textile design. Intertextile Shanghai Home Textiles – Autumn Edition is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).

Source:

Messe Frankfurt HK, Ltd.

12.07.2022

Premium Group: Sucessful restart in Berlin

The premiere of the large Premium Group event cosmos in Berlin was with a number of visitors of 70% compared to before Corona a great success. The new combination of B2B and D2C, entertainment and edutainment, fashion and culture provided a lot of exchange, new input, ideas, contacts and 360 degree inspiration.

In focus: content & communication
With the conferences FASHIONTECH, CONSCIOUS CLUB Conference and The Ground Talks, the Premium Group Team put an additional focus on communication and edutainment. Important topics such as diversity, wellbeing, metaverse and sustainability were discussed and relevant lessons learned for the market, brands and consumers.

The premiere of the large Premium Group event cosmos in Berlin was with a number of visitors of 70% compared to before Corona a great success. The new combination of B2B and D2C, entertainment and edutainment, fashion and culture provided a lot of exchange, new input, ideas, contacts and 360 degree inspiration.

In focus: content & communication
With the conferences FASHIONTECH, CONSCIOUS CLUB Conference and The Ground Talks, the Premium Group Team put an additional focus on communication and edutainment. Important topics such as diversity, wellbeing, metaverse and sustainability were discussed and relevant lessons learned for the market, brands and consumers.

“Restart was a statement!”
“It's been quite a rodeo ride putting together two B2B trade shows, one D2C festival, three conferences, parties, dinners and receptions for so many different audiences and all while the pandemic continues in full swing – barring the rain and flight chaos. I would have wished that even more visitors would have come, but overall the restart was much better than expected. It was definitely an announcement." Anita Tillmann, Managing Partner Premium Group

New togetherness, new exchange, new ideas
With the premiere of the festival for style & culture, The Ground, young consumers and Berlin communities from GenZ and GenY were part of the Premium Group event cosmos for the first time. Almost 6000 fashion enthusiasts and trade visitors came together at The Ground. Exciting conversations, interactive fire moments and cool shows created a special vibe in and around the Palais am Funkturm. The focus was on young target groups wearing, feeling and thinking. How brands can reach young customers, communicate with them and build trust and much more.

New community through 'Larger than Life Ball'
On Saturday, the day with the most visitors at The Ground, the spectacular ballroom event, the Larger than Life Ball, curated by The House of Gorgeous Gucci in the summer garden of the Palais, caused enthusiasm. Numerous stars and friends of the international LGBTQ+ scene from New York, Rio de Janeiro and Berlin celebrated a colourful open-air party for over 5 hours with cool music and live MC, sensational outfits, plateau heels and wild vogueing and dance competitions on a water catwalk.

Must have PEACE charity initiative
The must-have PEACE merch collection initiated because of the Ukraine war in favour of Be An Angel e.v. was very well received. The sale of limited-edition clothing and accessories from Carry, Closed, Drykorn, Eastpak, Lala Berlin, Lee, Le Specs, MCM, Merz b. Swans and Wranglers as well as generous donations from Boss, among others, brought in a total of almost 15,000 euros. The remaining stocks are promoted and sold via influencer accounts.

January 2023: Happy Birthday, PREMIUM!
The next Premium Group event cosmos will take place from Tuesday, January 17th to Thursday, January 19th, 2023 with a B2B focus again at the Berlin exhibition centre. The focus is on a big anniversary: the PREMIUM will be 20 years old! After the successful kick-off, the CONSCIOUS CLUB Conference will also be further developed for the next round.

The Berlin Fashion Week and Premium Group events will take place at the same time again from 2023.

Facts

  • Premium Group event cosmos
  • 2 trade shows: PREMIUM and SEEK
  • 1 festival: The Ground
  • 3 conferences: FASHIONTECH, CONSCIOUS CLUB Conference, The Ground Talks
  • More than 800 participating brands
  • 45,000 sqm total area
  • 50 talks & panels with 85 speakers
  • Newcomer brands: 230 at PREMIUM, 134 at SEEK
Source:

PREMIUM Exhibitions GmbH     

(c) PREMIUM Exhibitions GmbH
07.07.2022

Premium Group celebrates Opening of the new Event Cosmos

On July 7, the fashion industry met again at all events of the Premium Group - the two fashion fairs PREMIUM and SEEK, the new GenZ festival The Ground, the conference format FASHIONTECH and the conference newcomers CONSCIOUS CLUB Conference and The Ground Talks - in a common location at Messe Berlin.

From trade visitors to fashion enthusiasts, everyone wanted to see what happens when B2B and D2C come together and when a large as well as inspirational hub is created for topics related to fashion, trends, retail, culture, sexuality, marketing, social media, sustainability, NFTs, metaverse and more. What happens when trade fair stands become experience spaces, brands meet consumers and a stage programme full of edutainment is presented.

On Wednesday, 6 July, Anita Tillmann, Jörg Arntz and the Premium Group Team were welcomed back in by the Senate of the State of Berlin in the presence of Stephan Schwarz, Senator for Economics, Energy and Public Enterprises, in the historic Bärensaal of the Berlin City Hall.

On July 7, the fashion industry met again at all events of the Premium Group - the two fashion fairs PREMIUM and SEEK, the new GenZ festival The Ground, the conference format FASHIONTECH and the conference newcomers CONSCIOUS CLUB Conference and The Ground Talks - in a common location at Messe Berlin.

From trade visitors to fashion enthusiasts, everyone wanted to see what happens when B2B and D2C come together and when a large as well as inspirational hub is created for topics related to fashion, trends, retail, culture, sexuality, marketing, social media, sustainability, NFTs, metaverse and more. What happens when trade fair stands become experience spaces, brands meet consumers and a stage programme full of edutainment is presented.

On Wednesday, 6 July, Anita Tillmann, Jörg Arntz and the Premium Group Team were welcomed back in by the Senate of the State of Berlin in the presence of Stephan Schwarz, Senator for Economics, Energy and Public Enterprises, in the historic Bärensaal of the Berlin City Hall.

DThe Premium Group events will continue until Saturday evening, 9 July. The entire stage programme will also be streamed live on the Premium Group website

Source:

PREMIUM Exhibitions GmbH     

PREMIUM GROUP & JOOR present their first Hybrid Trade Fair Platform (c) Premium Exhibitions GmbH
09.06.2022

PREMIUM GROUP & JOOR present hybrid Trade Fair Platform

Premium Group and JOOR have renewed their partnership to power the SS23 PREMIUM and SEEK trade shows through JOOR’s digital platform, underpinning their belief in the power of a hybrid approach to wholesale.

From 7 - 9 July, buyers visiting the shows in Berlin will be able to learn more about and shop from exhibitors in a new hybrid way. Buyers can discover the full PREMIUM and SEEK portfolio of brands both in-person and online 24/7 by visiting JOOR Passport, JOOR's digital trade show destination.

Premium Group and JOOR have renewed their partnership to power the SS23 PREMIUM and SEEK trade shows through JOOR’s digital platform, underpinning their belief in the power of a hybrid approach to wholesale.

From 7 - 9 July, buyers visiting the shows in Berlin will be able to learn more about and shop from exhibitors in a new hybrid way. Buyers can discover the full PREMIUM and SEEK portfolio of brands both in-person and online 24/7 by visiting JOOR Passport, JOOR's digital trade show destination.

Premium Group unites its various show locations to one cosmos for SS23 at Messe Berlin. The PREMIUM and SEEK shows will be joined by two further components— The Ground is a D2C creative platform for brands and consumers to meet, connect, and collaborate through one-of-a-kind experiences, engaging content, and innovative products, while FASHIONTECH, features masterclasses and panel discussions from the fashion industry’s most brilliant minds. A calendar of content includes deep dives into strong, successful, and sustainable strategies. As part of the content offer, JOOR will facilitate a masterclass on ‘Digital Wholesale’ and a future-looking roundtable discussion with four leading fashion brands on the FASHIONTECH stage.

Throughout the duration of the show, in-person buyers and visitors will have the ability to shop via the Premium Group mobile app. By simply scanning a brand’s corresponding QR code, visitors will link to the brand’s custom profile on JOOR Passport and be able to shop collections directly on the platform. JOOR Passport will also extend the duration of the shows by up to three months, allowing brands to continue wholesale selling digitally outside the window of the physical show.

JOOR and Premium Group’s flexible hybrid format allows visitors and brands a seamless digital and physical introduction to each other and their collections, the opportunity to connect in an efficient, effective, and longer term way, and the convenience to shop the show 24 hours a day from anywhere in the world.

Brands participating include Drykorn, Closed, Bertoni of Denmark, Veja, Ecoalf, Wrangler and Absolut Cashmere.

Source:

Premium Exhibitions GmbH

(c) PREMIUM Exhibitions GmbH
20.05.2022

Premium Group reveals first highlights of the new event cosmos

From 7 - 9 July, the who's who of the fashion industry and the entire fashion ecosystem will finally meet again in person at the events of the Premium Group at Messe Berlin! For business and exchange, for new experiences and impulses, for new brands and above all for one thing: for a new togetherness!

As usual, the trade shows PREMIUM and SEEK as well as the conference format FASHIONTECH are reserved for business professionals - who can find inspiration on site entirely. With the new D2C festival ‘The Ground – Celebration of Style & Culture’, young consumers and fashion enthusiasts from GenZ and GenY as well as the international community living in Berlin are invited to the exhibition grounds for the first time.

From 7 - 9 July, the who's who of the fashion industry and the entire fashion ecosystem will finally meet again in person at the events of the Premium Group at Messe Berlin! For business and exchange, for new experiences and impulses, for new brands and above all for one thing: for a new togetherness!

As usual, the trade shows PREMIUM and SEEK as well as the conference format FASHIONTECH are reserved for business professionals - who can find inspiration on site entirely. With the new D2C festival ‘The Ground – Celebration of Style & Culture’, young consumers and fashion enthusiasts from GenZ and GenY as well as the international community living in Berlin are invited to the exhibition grounds for the first time.

More than fashion: 360-degree inspiration at The Ground Festival
At The Ground, industry professionals meet young enthusiasts to inspire each other and discover new worlds. The Ground presents a completely new mix of topics, brands and partners around beauty, music, sport, play, soul and talks. Fashion is the connecting element of The Ground and runs through all areas. Creative and interactive brand presentations meet pre-loved and vintage store pop-ups, inspiring panel talks, sports and mental health workshops and live performances.

In the name of peace and unity: The Ground Festival opened by #FashionUnites Parade
On 7 July, the first The Ground Festival will open with a colourful parade through the capital. Together with the PLATTE.Berlin community, The Ground is organising a parade under the motto #FashionUnites starting at noon from the Victory Column through the west to the festival location of the Berlin exhibition centre. Accompanied by a Berlin DJ, everyone is invited to take part in the parade and can register here and thus also receive free access to The Ground on the first day of the festival.

High-profile charity campaign: The Ground launches 'MUST-HAVE PEACE Merch Collection'
Due to the ongoing war situation in Ukraine, the makers behind The Ground have launched a charity campaign: the MUST-HAVE PEACE Merch Collection. In this exclusive collaboration, players and brands such as Closed, Drykorn, Eastpak, Lala Berlin, Lee and others design one piece of merch each (denim jackets, shirts, shorts, bags) that can be bought during The Ground Festival.

New hub for sustainability: the SEEK Conscious Club
SEEK has always been a magnet for brands and people who have a common vision, tackle things and get them on the road. With the new SEEK Conscious Club, there will be a separate exhibition area focusing on sustainability - more than 80 sustainable brands are joining the club already.

New brand worlds at PREMIUM
This July, PREMIUM will be divided into three sections for the first time: High, Icon and Volume. High is the new home for brands that operate in the market above the premium segment. These include Lala Berlin, Nove, Helene Galwas and Jane Kønig. Icon covers the classic premium segment from Strellson and Seidensticker to Mos Mosh and Denham to Young Poets Society and Fabienne Chapot, and Volume is the new area for commercially successful brands that approach premium from the middle of the market. Here you will find brands like Gerry Weber, Mexx, Pierre Cardin or Miracle of Denim.

The Content Stage program
The stage program will reflect all relevant topics of the fashion ecosystem as part of the new Premium Group cosmos.

  • It starts on the first day of the fair, Thursday 7 July, with the popular FASHIONTECH conference.
  • On 8 July, the SEEK Conscious Club will host an extensive stage program on the subject of sustainability in all its facets for the first time.
  • On Saturday, 9 July, the stage will become the entertainment spotlight for The Ground visitors.
(c) Huntsman Textile Effects
22.04.2022

Huntsman Textile Effects at Performance Days 2022

Huntsman Textile Effects, a global leader in innovative solutions and environmentally sustainable products, is featuring high-performance end-to-end systems for protection effects and sustainable solutions for any wear at Performance Days on April 27-28, 2022, in Munich, Germany.

With more consumers seeking comfort and protection when buying sportwear, they expect their sports apparel to dry quickly, resist stains and odors, and offer breathability. Achieving these functionalities with on-trend aesthetics whilst realizing sustainability, are possible.

Huntsman Textile Effects, a global leader in innovative solutions and environmentally sustainable products, is featuring high-performance end-to-end systems for protection effects and sustainable solutions for any wear at Performance Days on April 27-28, 2022, in Munich, Germany.

With more consumers seeking comfort and protection when buying sportwear, they expect their sports apparel to dry quickly, resist stains and odors, and offer breathability. Achieving these functionalities with on-trend aesthetics whilst realizing sustainability, are possible.

Resource saving solutions
Huntsman will introduce the AVITERA® SE Fast process at Performance Days. The revolutionary technology delivers the lowest environmental impact for dyeing polyester-cellulosic (PES-CO) blends. It combines alkali-clearable TERASIL® W/WW disperse dyes and AVITERA® SE reactive dyes to cut processing time from around nine hours to just six, helps mills reduce the water and energy required for production by up to 50% and increases output by up to 25% or more while delivering outstanding wet-fastness to ensure that sportswear will not bleed or stain during home laundering, or while in storage or transit.

EROPON® E3-SAVE is another next-generation water saving innovation. An all-in-one textile auxiliary for PES processing, it allows pre-souring, dyeing and reduction clearing to be combined in a single bath and eliminates the need for anti-foaming products, which shortens processing time and saves water and energy.

Eco-friendly stain and rain resistance
In partnership with Chemours, Huntsman will present the new eco-friendly finishes that repel water and stains, and help garments looking new for longer. Teflon™ EcoElite with Zelan™ R3 technology contains 63% plant-based materials and is the industry’s first renewably sourced water-repellent finish. It exceeds performance levels possible with traditional fluorinated technologies, with excellent water repellency and durability while reserving breathability.

Innovative odor control solutions
Huntsman will also showcase revolutionary antimicrobial and odor-control solutions as part of their partnership with Sciessent. Sciessent’s latest anti-odor technology – NOBO™ specifically developed to reduce odors in natural and synthetic fabrics. It can be incorporated into virtually any fabric – from base layer and activewear tops to socks and underwear to jeans and chinos. It offers a cost-effective way to upgrade everyday garments.

In addition, the partners will also present Sciessent’s Agion Active X2®, a next-generation odor-control solution that combines advanced antimicrobial and odor-absorbing technologies to both capture and fight odor-causing bacteria, and Lava X2®, a standalone odor adsorption product and key component of Agion Active X2® that attracts, absorbs and degrades odors for long-lasing odor protection.

 

Source:

Huntsman Textile Effects

(c) PREMIUM Exhibitions GmbH
25.03.2022

Premium Group presents: The Ground Festival

Premium Group presents its D2C festival The Ground, which premieres from 7 - 9 July at Messe Berlin. The Ground is a new event format where fashion, lifestyle, culture, and diverse perspectives are merged. It was founded to bring brands and consumers together to build a better future through celebration and collective action.

Over three days, guests from across Europe will meet up to experience innovative brand pop-ups with stories and collections, panel talks, live music, physical and mental health activations, and even step inside the Metaverse.

Power of purpose
The Ground mainly targets Gen Z which is driven by a deep sense of purpose. The 18-29 year olds expect the brands they support to share the same values. Their priorities are sustainability, relationships, health and wellness, work and education as well as inclusivity and individuality.

The Ground features six distinct areas where visitors can take part in different experiences: Sport, Beauty, Music, Play, Soul and Talk provide inspiration and many moments to learn. Fashion is featured throughout all areas and is the connecting element of The Ground.

Premium Group presents its D2C festival The Ground, which premieres from 7 - 9 July at Messe Berlin. The Ground is a new event format where fashion, lifestyle, culture, and diverse perspectives are merged. It was founded to bring brands and consumers together to build a better future through celebration and collective action.

Over three days, guests from across Europe will meet up to experience innovative brand pop-ups with stories and collections, panel talks, live music, physical and mental health activations, and even step inside the Metaverse.

Power of purpose
The Ground mainly targets Gen Z which is driven by a deep sense of purpose. The 18-29 year olds expect the brands they support to share the same values. Their priorities are sustainability, relationships, health and wellness, work and education as well as inclusivity and individuality.

The Ground features six distinct areas where visitors can take part in different experiences: Sport, Beauty, Music, Play, Soul and Talk provide inspiration and many moments to learn. Fashion is featured throughout all areas and is the connecting element of The Ground.

Special season topic: MAKE PEACE!
Building off the Good Life Goals (personal actions that everyone can take to help support the SDGs by the UN), The Ground focuses on one goal for each edition that touches people and brands at this moment in time. A goal that makes a positive contribution to the future, and is thus worth celebrating.

Due to the current conflicts in the world, this July’s goal is more clear than ever: PEACE! It will be reflected in a big charity auction of specially designed pieces of the exhibiting brands and partners.

1 ticket - 4 events
Taking place simultaneously as the trade show and conference formats SEEK, PREMIUM and FashionTech which will attract over 20,000 buyers, retailers, brands, professionals, influencers, and media to Berlin – The Ground will help to create lots of fashion buzz in the capital. The all-in-one ticket for trade visitors also guarantees access to The Ground.

Source:

PREMIUM Exhibitions GmbH