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06.04.2023

C&S becomes co-owner of the brand Siviglia

After the recent acquisition of Texo S.R.L. which has strengthened the company's presence in the luxury segment, C&S takes a further step forward in the creation of a widespread garment manufacturing hub in the heart of Italy. C&S takes ownership of the Seville brand together with the Bianchetti family, who remain co-owners covering mainly style research and development functions. The Italian style, which amounts to an aesthetic identity and a guarantee of artisan quality, a cultural orientation toward manufacturing excellence and product design, finally to an approach to the market characterized by availability, openness and interaction with the customer.

This acquisition strengthens C&S direct contact with retail, going alongside HAIKURE, PDF and other brands still being finalized, and will be able to generate a profitable exchange with the Style Services Luxe and Style Services Denim divisions, through which C&S stands out as an exceptional partner for all the brands that choose to rely on its experience in the world of jeans, luxury and formalwear.

After the recent acquisition of Texo S.R.L. which has strengthened the company's presence in the luxury segment, C&S takes a further step forward in the creation of a widespread garment manufacturing hub in the heart of Italy. C&S takes ownership of the Seville brand together with the Bianchetti family, who remain co-owners covering mainly style research and development functions. The Italian style, which amounts to an aesthetic identity and a guarantee of artisan quality, a cultural orientation toward manufacturing excellence and product design, finally to an approach to the market characterized by availability, openness and interaction with the customer.

This acquisition strengthens C&S direct contact with retail, going alongside HAIKURE, PDF and other brands still being finalized, and will be able to generate a profitable exchange with the Style Services Luxe and Style Services Denim divisions, through which C&S stands out as an exceptional partner for all the brands that choose to rely on its experience in the world of jeans, luxury and formalwear.

High quality and Made in Italy trousers, but there is more, the brand Siviglia from the Marche region brings to C&S a wealth of tailoring skills and product construction. Born in Marotta (PU) in 2006 from the Bianchetti family, Siviglia is a reality that has experienced rapid commercial success since its entry into the market thanks to the intuition of the iconic trousers with fabric inserts at mid-thigh inspired by the Spanish horsemen, hence the name that recalls the Andalusian capital.

The success of Siviglia is built on coats, trousers and jeans characterized by fit and linear style, thanks to the continuous research on the product, on the fabrics and on the emerging trends, in a personal reinterpretation of the codes of elegance. The corporate style permeates not only the choice of materials and accessories, but is distinguished by the packaging components and the use of visual and communicative languages in line with the brand identity. By interpreting the contemporary and foreseeing the future needs of a constantly evolving market, Siviglia aims to provide its customers with the best in the broadest sense, including among its qualitative goals the reduction of the environmental impact of productions and materials used.

More information:
C&S Siviglia Bianchetti
Source:

Menabò Group srl

(c) Beaulieu International Group
05.04.2023

B.I.G. acquires Australian B2B flooring wholesaler Signature Floors

B.I.G. has signed an agreement with Australian B2B flooring wholesaler to acquire its complete range of activities. Through this acquisition, both companies will strengthen their growth opportunities in both soft, resilient and hard flooring in Australia and New Zealand.

CEO Pol Deturck comments: “This acquisition will provide great opportunities for all our stakeholders, especially our customers, suppliers and employees. Both B.I.G. and Signature have solid positions as leaders in the flooring industry and a shared commitment to sustainability, product innovation, design and customer service.”

Signature Floors is an Australian B2B flooring wholesaler serving retailers, commercial contractors, architect-designers and end-users in Australia and New Zealand. Founded in 1989, the company has 120 employees and is owned by 2 family shareholders which are both active in the company. Signature has offices, warehouses and showrooms in Melbourne and Auckland spread over 3 locations.

B.I.G. has signed an agreement with Australian B2B flooring wholesaler to acquire its complete range of activities. Through this acquisition, both companies will strengthen their growth opportunities in both soft, resilient and hard flooring in Australia and New Zealand.

CEO Pol Deturck comments: “This acquisition will provide great opportunities for all our stakeholders, especially our customers, suppliers and employees. Both B.I.G. and Signature have solid positions as leaders in the flooring industry and a shared commitment to sustainability, product innovation, design and customer service.”

Signature Floors is an Australian B2B flooring wholesaler serving retailers, commercial contractors, architect-designers and end-users in Australia and New Zealand. Founded in 1989, the company has 120 employees and is owned by 2 family shareholders which are both active in the company. Signature has offices, warehouses and showrooms in Melbourne and Auckland spread over 3 locations.

Together, B.I.G. and Signature will integrate their sales and business activities over the coming months, ensuring business continuity for customers, partners, suppliers and employees.

Both companies expect to close the transaction at the end of April 2023.

Source:

Beaulieu International Group

24.03.2023

adidas: FY Results of 2022 and Outlook for 2023

Major developments FY 2022

  • Currency-neutral revenues up 1% reflecting growth in all markets except Greater China
  • Double-digit increases in North America and Latin America, EMEA up high single digits
  • Gross margin declines to 47.3% due to strong increase in supply chain costs and discounting  
  • Operating profit at € 669 million, including one-off costs of € 312 million
  • Operating margin decreases to 3.0%  
  • Net income (continuing operations) of € 254 million includes € 350 million one-off costs
  • Executive and Supervisory Boards propose dividend of € 0.70 per share

Major developments Q4 2022

Major developments FY 2022

  • Currency-neutral revenues up 1% reflecting growth in all markets except Greater China
  • Double-digit increases in North America and Latin America, EMEA up high single digits
  • Gross margin declines to 47.3% due to strong increase in supply chain costs and discounting  
  • Operating profit at € 669 million, including one-off costs of € 312 million
  • Operating margin decreases to 3.0%  
  • Net income (continuing operations) of € 254 million includes € 350 million one-off costs
  • Executive and Supervisory Boards propose dividend of € 0.70 per share

Major developments Q4 2022

  • Currency-neutral revenues decline 1% impacted by termination of Yeezy partnership
  • Gross margin at 39.1% reflecting increased supply chain costs and higher discounting
  • Operating loss of € 724 million
  • Net loss from continuing operations of € 482 million

Outlook for 2023
Underlying operating profit expected to be around break-even level

In 2023, adidas expects currency-neutral revenues to decline at a high-single-digit rate as macroeconomic challenges and geopolitical tensions persist. Elevated recession risks in Europe and North America as well as uncertainty around the recovery in Greater China continue to exist. The company’s revenue development will also be impacted by the initiatives to significantly reduce high inventory levels. In addition, while the company continues to review future options for the utilization of its Yeezy inventory, the guidance already reflects the revenue loss of around € 1.2 billion from potentially not selling the existing stock. Accounting for the corresponding negative operating profit impact of around € 500 million, the company’s underlying operating profit is projected to be around the break-even level in 2023.

Reported operating loss of € 700 million projected
Should the company irrevocably decide not to repurpose any of the existing Yeezy product going forward, this would result in the potential write-off of the existing Yeezy inventory and would lower the company’s operating profit by an additional € 500 million this year. In addition, adidas expects one-off costs of up to € 200 million in 2023. These costs are part of a strategic review the company is currently conducting aimed at reigniting profitable growth as of 2024. If all these effects were to materialize, the company expects to report an operating loss of € 700 million in 2023.

Source:

adidas AG

24.03.2023

Autoneum: All proposals approved at Annual General Meeting 2023

At the Annual General Meeting of Autoneum Holding Ltd on 24th March 2023, a clear majority of the shareholders approved the introduction of a capital band in the amount of approximately CHF 100 million net proceeds to finance the acquisition of Borgers Automotive. The proposal to waive the payment of a dividend for the 2022 financial year in view of the lower net result was also approved. In addition, Board member Rainer Schmückle as well as CEO Matthias Holzammer were given a farewell.

221 shareholders attended today’s Annual General Meeting of Autoneum Holding Ltd in Winterthur. 66.48 percent of the share capital was represented.

The shareholders approved the Annual Report, the Annual Financial Statements and the Consolidated Financial Statements for 2022. The proposal of the Board of Directors to waive the payment of a dividend for the financial year 2022 due to the lower net result was also approved by the Annual General Meeting.

In addition, the shareholders of Autoneum Holding Ltd granted discharge to all members of the Group Executive Board and the Board of Directors by a large majority of votes.

At the Annual General Meeting of Autoneum Holding Ltd on 24th March 2023, a clear majority of the shareholders approved the introduction of a capital band in the amount of approximately CHF 100 million net proceeds to finance the acquisition of Borgers Automotive. The proposal to waive the payment of a dividend for the 2022 financial year in view of the lower net result was also approved. In addition, Board member Rainer Schmückle as well as CEO Matthias Holzammer were given a farewell.

221 shareholders attended today’s Annual General Meeting of Autoneum Holding Ltd in Winterthur. 66.48 percent of the share capital was represented.

The shareholders approved the Annual Report, the Annual Financial Statements and the Consolidated Financial Statements for 2022. The proposal of the Board of Directors to waive the payment of a dividend for the financial year 2022 due to the lower net result was also approved by the Annual General Meeting.

In addition, the shareholders of Autoneum Holding Ltd granted discharge to all members of the Group Executive Board and the Board of Directors by a large majority of votes.

Chairman Hans-Peter Schwald and the other members of the Board of Directors Liane Hirner, Norbert Indlekofer, Michael Pieper, Oliver Streuli and Ferdinand Stutz were confirmed in office for another year. Hans-Peter Schwald, Norbert Indlekofer, Ferdinand Stutz and Oliver Streuli were re-elected to the Compensation Committee.

The consultative vote on the 2022 remuneration report was approved by 85.55%. The proposals for the remuneration of the Board of Directors and the Group Executive Board for the 2023 financial year as well as the other proposals were also approved by a large majority.

With 99.03%, a clear majority of the shareholders approved a capital band authorizing a capital increase of approximately CHF 100 million net proceeds. The purpose of the capital increase is to partially finance the acquisition of the automotive business of the Borgers Group announced by Autoneum on January 9, 2023. The Annual General Meeting also approved the other proposals of the Board of Directors for partial amendments to the Articles of Association.

Rainer Schmückle did not stand for re-election. He had been Vice Chairman of the Board of Directors, Chairman of the Audit Committee and member of the Strategy and Sustainability Committee since Autoneum became independent in 2011. CEO Matthias Holzammer, who will leave Autoneum for family reasons, was also bid farewell.

At the same time, Hans-Peter Schwald welcomed the new CEO Eelco Spoelder, who will take over the management of the Group from Matthias Holzammer on March 27, 2023: "With Eelco Spoelder, Autoneum gains an accomplished leader with many years of experience in the automotive supply industry. At Faurecia and previously at Continental, Mr. Spoelder has successfully proven that he can ensure strategic continuity and operational excellence even in a difficult market environment. I and the other members of the Board of Directors warmly welcome Eelco Spoelder and look forward to our future cooperation."

Source:

Autoneum Holding AG

22.03.2023

ChemSec’s PFAs Movement: Brands want the EU to ban PFAS chemicals

  • Harmful PFAS chemicals, used in thousands of consumer products, are shaping up to be the big environmental and health threat of our time. The EU is now the first in the world to propose a broad ban on these chemicals.
  • Consumer brands worth more than €130 billion support the ban on PFAS.  
  • Investors with assets in PFAS-producing companies are calling for an end to production.

Many companies are taking a stand against PFAS chemicals as the EU invites the public to give its opinions on the proposed ban on these harmful chemicals.

  • Harmful PFAS chemicals, used in thousands of consumer products, are shaping up to be the big environmental and health threat of our time. The EU is now the first in the world to propose a broad ban on these chemicals.
  • Consumer brands worth more than €130 billion support the ban on PFAS.  
  • Investors with assets in PFAS-producing companies are calling for an end to production.

Many companies are taking a stand against PFAS chemicals as the EU invites the public to give its opinions on the proposed ban on these harmful chemicals.

108 companies dedicated to phasing out PFAS chemicals from products and processes have joined the PFAS Movement, an advocacy campaign initiated by environmental NGO ChemSec that calls for comprehensive regulation of PFAS in the EU. The members comprise many well-known brands, such as Inditex, Urbanears and the Cookware Company, representing various industries— fashion, home goods, food, and personal care. The members are worth more than €130 billion in total revenue.

“A European ban on PFAS chemicals will have huge repercussions for all manufacturing industries and require much work for companies in the global supply chain. However, some parts of the industry oppose this ban, claiming that the change is too big to be justified. That’s why the support for a ban from such influential consumer brands as those in the PFAS Movement is so important. It’s a strong sign that businesses want to eliminate PFAS chemicals in products and processes”, says Anne-Sofie Bäckar, Executive Director at ChemSec.

A Hollywood Helping Hand
ChemSec’s PFAS Movement is not only supported by the brands but also by Hollywood actor Mark Ruffalo who became a PFAS activist after his involvement in the film Dark Waters. The film depicts the real-life events following the massive uncovering of PFAS contamination in the USA. As a result, several PFAS producers in the USA are now involved in multimillion-dollar lawsuits.

The health and environmental threats of PFAS, along with all the lawsuits, have also created attention among another influential group: institutional investors. Last year, 47 institutional investors with US$8 trillion in assets sent a letter to 54 chemical companies named by ChemSec, calling for them to halt the production of persistent “forever chemicals”.

The EU ban on PFAS
The proposed EU ban on PFAS is extensive and the first of its kind worldwide. The idea was initially initiated by Sweden, Denmark, the Netherlands, Germany and Norway, who have spent almost three years mapping the implications of a ban on PFAS chemicals in a dossier that expands over nearly 2000 pages. The proposal shows, among other things, that the emissions of PFAS were 75 000 tonnes in 2020. If this continues, the emissions are expected to sit at 4.4 million tonnes in 30 years. The emissions originate from the production and use of the many products that contain PFAS; furniture, cosmetics, electronics and many more.

More information:
ChemSec PFAS chemicals
Source:

ChemSec

17.03.2023

ERCA's new business unit: ERCA TCS (Textile Chemical Solutions)

January 2024 marks the official birth of ERCA TCS (Textile Chemical Solutions), a business unit of ERCA S.p.A. with a focus on the textile market. Founded in the 1960s, ERCA S.p.A. is an Italian company, present with six plants in three macro-regions: Europe, Latin America and Asia. The ERCA group produces specialty and auxiliary chemicals with a responsible innovation approach and its production covers several markets: textiles, cosmetics, polyurethanes, concrete.

Why a business unit that caters solely to the textile industry? The decision to give birth to ERCA TCS comes from the desire to be a unique and innovative reference point for ERCA's customers, with products and
services designed specifically for the needs of today's textile industry, grappling with the challenges and
opportunities of sustainability and responsible production.

January 2024 marks the official birth of ERCA TCS (Textile Chemical Solutions), a business unit of ERCA S.p.A. with a focus on the textile market. Founded in the 1960s, ERCA S.p.A. is an Italian company, present with six plants in three macro-regions: Europe, Latin America and Asia. The ERCA group produces specialty and auxiliary chemicals with a responsible innovation approach and its production covers several markets: textiles, cosmetics, polyurethanes, concrete.

Why a business unit that caters solely to the textile industry? The decision to give birth to ERCA TCS comes from the desire to be a unique and innovative reference point for ERCA's customers, with products and
services designed specifically for the needs of today's textile industry, grappling with the challenges and
opportunities of sustainability and responsible production.

ERCA TCS bases its activities on the principles of "Green Chemistry" with the aim of offering the textile industry chemical solutions that make the concepts of safety, performance and circularity a reality. The chemical auxiliaries of ERCA TCS are the result of a vision that incorporates responsible innovation, continuous research, and a desire to offer to the market effective yet ethically, environmentally, and economically sustainable solutions.

The green, high tech and circular commitment of ERCA TCS is demonstrated by a product and brand range that is totally based on the circular economy, which started from a problem - the disposal of used vegetable oil - and turned it into a resource, into a raw material for the production of chemical auxiliaries for the textile industry: REVECOL®, the circular range of high-performance, made-in-Italy, GRS-certified chemical auxiliaries. The REVECOL® range can be used on any type of fiber, recycled or not.

Source:

ERCA S.p.A. / classecohub

© Aid by Trade Foundation
16.03.2023

The GoodTextiles Foundation and Cotton made in Africa join forces again

  • Precious water for villages that are running on dry land

The GoodTextiles Foundation has worked to improve drinking water supplies in sub-Saharan Africa in another joint project with Cotton made in Africa (CmiA). In three villages in Togo particularly affected by climate change, the partners built wells and trained people in the use of water. The curriculum included the topics of disease prevention, hygiene and health care.

In 2016, the textile company Dibella (Bocholt) established the GoodTextiles Foundation with the aim of making textile value chains more sustainable. It raises funds and implements its own support projects to benefit people at all stages of the textile industry. Now the foundation has once again supported a project in sub-Saharan Africa initiated by Cotton made in Africa (Hamburg). Funding is being provided for three villages in Togo that, according to a needs assessment by CmiA's local partner, the cotton company Nouvelle Société Cotonnière du Togo (NSCT), have no direct access to drinking water.

  • Precious water for villages that are running on dry land

The GoodTextiles Foundation has worked to improve drinking water supplies in sub-Saharan Africa in another joint project with Cotton made in Africa (CmiA). In three villages in Togo particularly affected by climate change, the partners built wells and trained people in the use of water. The curriculum included the topics of disease prevention, hygiene and health care.

In 2016, the textile company Dibella (Bocholt) established the GoodTextiles Foundation with the aim of making textile value chains more sustainable. It raises funds and implements its own support projects to benefit people at all stages of the textile industry. Now the foundation has once again supported a project in sub-Saharan Africa initiated by Cotton made in Africa (Hamburg). Funding is being provided for three villages in Togo that, according to a needs assessment by CmiA's local partner, the cotton company Nouvelle Société Cotonnière du Togo (NSCT), have no direct access to drinking water.

Difficult water procurement
The areas where CmiA's drought-resistant cotton is grown include the north and interior of Togo, where cotton farmers are particularly affected by the effects of climate change due to prolonged periods of drought. Many village communities lack access to clean drinking water, and people draw contaminated water from more distant rivers or waterholes and carry the heavy load back with difficulty.

Guide to clean water
As part of a joint project between the GoodTextiles Foundation, Aid by Trade Foundation (holder of the CmiA standard) and NSCT, three drought-affected villages - Namare/Puob-n-kpaad, Tchokoroko and Aloba - will now receive their own water supply.

The funds - 11,756 euros will be provided by the GoodTextiles Foundation, and 4,419 euros will come from the Cotton Society - will be used to construct a well operated by hand pumps in each village. The construction work is to be completed by March 2023 and the 2,300 inhabitants will be taught the basics of water handling, disease prevention and hygiene measures in so-called WASH training courses.

Driving force: UN SDGs
For years, we have aligned our company with the UN's 17 Sustainable Development Goals (Global Goals for Sustainable Development). Through the sponsorship project, we are not only contributing to SDG 6 "Clean water and sanitation", but also to gender equality (SDG 5). In the African countries from which we source CmiA cotton, the physically strenuous task of procuring water is still the responsibility of women. The construction of the wells now leads to a significant improvement of their living situation," reports Ralf Hellmann, managing director of Dibella and chairman of the foundation.

Continued under their own responsibility
Once the wells have been handed over to the village communities, "water committees" will take over their management and maintenance, as well as responsibility for further hygiene training for the residents. The operation of the wells will be financed on the basis of a fund made up of small contributions from the beneficiary communities.

Source:

The GoodTextiles Foundation

(c) Hypetex
15.03.2023

Michael Dowse joins Hypetex Board

UK advanced materials and technology firm Hypetex, a manufacturer of coloured carbon fibre, has appointed Michael Dowse as a Non-Executive Director and Board Member.

Dowse brings experiences across sport and retail, following leadership roles at some of the biggest sports organisations and companies in the world. He was a Global Director for Nike before becoming President and General Manager Outdoor Americas for Amer Sports, managing brands such as Salomon, Arc’Teryx and Suunto.

As President of Wilson Sporting Goods (2013-2019), Dowse led 1,500+ colleagues in delivering the company’s global strategy, corporate operations, and manufacturing across more than 160 countries. He then took up the position of Chief Executive Officer and Executive Director of the United States Tennis Association (2020-2022).

Dowse will join a group of advisors at Hypetex, which includes Board Chairman Neil MacDougall and former Diageo Chief Financial Officer Nick Rose. They will support CEO Marc Cohen and Chief Technology Officer Nigel Dunlea as they continue to expand the company’s presence in sport and other sectors worldwide.

UK advanced materials and technology firm Hypetex, a manufacturer of coloured carbon fibre, has appointed Michael Dowse as a Non-Executive Director and Board Member.

Dowse brings experiences across sport and retail, following leadership roles at some of the biggest sports organisations and companies in the world. He was a Global Director for Nike before becoming President and General Manager Outdoor Americas for Amer Sports, managing brands such as Salomon, Arc’Teryx and Suunto.

As President of Wilson Sporting Goods (2013-2019), Dowse led 1,500+ colleagues in delivering the company’s global strategy, corporate operations, and manufacturing across more than 160 countries. He then took up the position of Chief Executive Officer and Executive Director of the United States Tennis Association (2020-2022).

Dowse will join a group of advisors at Hypetex, which includes Board Chairman Neil MacDougall and former Diageo Chief Financial Officer Nick Rose. They will support CEO Marc Cohen and Chief Technology Officer Nigel Dunlea as they continue to expand the company’s presence in sport and other sectors worldwide.

Source:

Hypetex

10.03.2023

Indorama Ventures: FY22 financial performance

Indorama Ventures Public Company Limited (IVL) reported a record FY22 financial performance from the company’s global manufacturing footprint serving end-consumers’ resilient need for daily necessities. The unusually high level of customer destocking that weighed on the fourth quarter result is expected to have leveled out and business should return to normal operating conditions, with China’s reopening to further spur demand.

Indorama Ventures Public Company Limited (IVL) reported a record FY22 financial performance from the company’s global manufacturing footprint serving end-consumers’ resilient need for daily necessities. The unusually high level of customer destocking that weighed on the fourth quarter result is expected to have leveled out and business should return to normal operating conditions, with China’s reopening to further spur demand.

Full-year Core EBITDA climbed 31% YoY to $2.3 billion as revenue rose 28% to a record $18.8 billion. The company recorded strong cash flows of $2.2 billion, up 111% YoY. Indorama Ventures’ geographically diversified, integrated platform, backed by management’s agility, withstood unprecedented global events to generate earnings through the business cycle. During the year, the company continued to focus on its growth plan, successfully integrating its strategic surfactants business in Latin America and Vietnamese packaging acquisition. A dedicated senior team is working tirelessly and is committed to the company’s ‘Vision 2030’ sustainability goals including recycling technologies and introducing biomass feedstock to the company’s product portfolio. The ongoing ‘Project Olympus’ cost transformation program delivered an annual run rate of $449 million in efficiencies.

The annual result was impacted by an unusually challenging final quarter as fears of a recession and reduced transit times led to widespread destocking by customers. 4Q22 Core EBITDA declined 43% YoY to $264 million on a 1% drop in revenue to $3.9 billion. The pandemic lockdown in China also continued into the final quarter, reducing factory demand across Indorama Ventures’ portfolio and resulting in narrower margins from lower prices and higher costs. Higher energy and utility costs impacted European operations as the war in Ukraine continued into the winter.

To improve competitiveness and build resilience, Indorama Ventures rationalized underperforming assets in the Fibers business in Europe and a PTA site in Asia, resulting in a $7 million cash impairment in 4Q22 and a $253 million non-cash impact. As a result, the company looks forward to a $38 million uplift in EBITDA in 2023, reaching up to $65 million by 2025.

Source:

Indorama Ventures Public Company Limited

02.03.2023

Hohenstein expands testing portfolio beyond textiles

  • Acquisition of QAT Services Limited laboratory in Hong Kong

On 01.03.2023 Hohenstein takes over the DAkkS accredited QAT Services Limited laboratory.  With this acquisition, the internationally recognized testing service provider is integrating the hardgoods knowledge of QATS employees into the Hohenstein portfolio.  As a result, Hohenstein will provide full-service capabilities for Greater China and beyond.

"The expansion is a strategically important step for Hohenstein,” emphasizes Prof. Mecheels, owner and CEO of Hohenstein.  "We are expanding our testing spectrum beyond the textile industry, in which we have been an established service provider for decades – and thus ensure both safe products and secure jobs."  From now on, Hohenstein will also be testing food contact material, furniture, toys and much more.  Hohenstein China Managing Director Christopher Au is also convinced: "With this step, Hohenstein is setting an important focus and strengthening its position for international customers."

 

  • Acquisition of QAT Services Limited laboratory in Hong Kong

On 01.03.2023 Hohenstein takes over the DAkkS accredited QAT Services Limited laboratory.  With this acquisition, the internationally recognized testing service provider is integrating the hardgoods knowledge of QATS employees into the Hohenstein portfolio.  As a result, Hohenstein will provide full-service capabilities for Greater China and beyond.

"The expansion is a strategically important step for Hohenstein,” emphasizes Prof. Mecheels, owner and CEO of Hohenstein.  "We are expanding our testing spectrum beyond the textile industry, in which we have been an established service provider for decades – and thus ensure both safe products and secure jobs."  From now on, Hohenstein will also be testing food contact material, furniture, toys and much more.  Hohenstein China Managing Director Christopher Au is also convinced: "With this step, Hohenstein is setting an important focus and strengthening its position for international customers."

 

More information:
Textilinstitut Hohenstein
Source:

Hohenstein Laboratories GmbH & Co. KG

(c) AkzoNobel
01.03.2023

AkzoNobel publishes 2022 annual report

AkzoNobel has published its digital Report 2022, which gives details of the company’s ongoing transformation during a challenging year of persistent worldwide uncertainty.

The Report 2022 website includes coverage of AkzoNobel’s financial results and key business developments, while the company’s progress on its sustainability ambitions is highlighted throughout.

The online report offers a wide range of interactive content and infographics. Visitors can also make use of various tools to compare key data and download tables.

Meanwhile, the Sustainability statements – traditionally one of the most visited sections – has been revamped and is themed around the key areas of climate change, circularity, and health and well-being. Several case studies also feature prominently.

AkzoNobel has published its digital Report 2022, which gives details of the company’s ongoing transformation during a challenging year of persistent worldwide uncertainty.

The Report 2022 website includes coverage of AkzoNobel’s financial results and key business developments, while the company’s progress on its sustainability ambitions is highlighted throughout.

The online report offers a wide range of interactive content and infographics. Visitors can also make use of various tools to compare key data and download tables.

Meanwhile, the Sustainability statements – traditionally one of the most visited sections – has been revamped and is themed around the key areas of climate change, circularity, and health and well-being. Several case studies also feature prominently.

More information:
AkzoNobel Annual Report digital
Source:

AkzoNobel

01.03.2023

Archroma completes acquisition of Huntsman Textile Effects

Archroma announced the closing of the acquisition of the Textile Effects business from Huntsman Corporation (“Huntsman Textile Effects”).

When the Huntsman Textile Effects acquisition was first announced in August 2022, Archroma Group Chief Executive Officer (CEO) Heike van de Kerkhof called the transaction a “merger of equals”. Indeed, the global business of Huntsman Textile Effects comprises approximately 2,300 employees in 33 countries and 10 production sites globally which, when combined with Archroma, means the company will have more than 5,000 employees in total, in 42 countries and 35 production sites.

In addition to the closing of the Textile Effects acquisition, Archroma announced that it has updated its overall business into two operating divisions for growth, each focused on a separate end market.

Archroma announced the closing of the acquisition of the Textile Effects business from Huntsman Corporation (“Huntsman Textile Effects”).

When the Huntsman Textile Effects acquisition was first announced in August 2022, Archroma Group Chief Executive Officer (CEO) Heike van de Kerkhof called the transaction a “merger of equals”. Indeed, the global business of Huntsman Textile Effects comprises approximately 2,300 employees in 33 countries and 10 production sites globally which, when combined with Archroma, means the company will have more than 5,000 employees in total, in 42 countries and 35 production sites.

In addition to the closing of the Textile Effects acquisition, Archroma announced that it has updated its overall business into two operating divisions for growth, each focused on a separate end market.

The Textile Effects business acquired from Huntsman will be integrated with the Brand & Performance Textile Specialties business of Archroma into one new division named Archroma Textile Effects. The new division will be led by Rohit Aggarwal, former President of Huntsman Textile Effects, who is appointed as Divisional President & CEO of the Archroma Textile Effects division, as well as President Asia.

The Packaging & Paper Specialties and Coatings, Adhesives & Sealants businesses of Archroma have been recently combined into one new division named Archroma Paper, Packaging & Coatings, under the leadership of Sameer Singla, Divisional President & CEO of the Archroma Paper, Packaging & Coatings division, as well as President Americas and Europe, Middle East & Africa.

This new structure will ensure that both divisions obtain the resources and focus needed to continue providing Archroma’s customers and business partners with the superior experience and solutions they have come to expect.

In particular, Archroma is committed to supporting global megatrends and societal shifts such as circular fashion, plastic-to-paper replacement, and water-based paints and coatings, with the innovations and solutions needed to do so.

Source:

Archroma

21.02.2023

Polartec®: New technology reduces fiber fragmentation in laundering tests

  • Iconic 200 Series fleece to be the first fabric made from this new process.

Polartec®, a Milliken & Company brand, announces Polartec® Shed Less Fleece, a new milestone in its industry-leading efforts to reduce textile fiber fragment shedding. Shed Less is a process that combines yarn construction, knitting, chemistry, and manufacturing to reduce home laundry fiber fragment shedding by an average of 85%. The first fabric to receive this new technology is the brand’s iconic Polartec® 200 Series Fleece, the modern version of the original PolarFleece® launched in 1981, and in 1993, the first performance fleece knit from yarn made from recycled plastic bottles.

The Shed Less process works by engineering the lofted fibers that give fleece its soft hand the ability to resist breaking and rubbing off during home laundering, cited as one contributing factor to the spread of fibers fragments (commonly referred to as microfibers). Polartec® Shed Less Fleece achieves this while maintaining all of the attributes that continue to make Polartec fleece a staple of midlayer collections - lightweight, breathable and warm.

  • Iconic 200 Series fleece to be the first fabric made from this new process.

Polartec®, a Milliken & Company brand, announces Polartec® Shed Less Fleece, a new milestone in its industry-leading efforts to reduce textile fiber fragment shedding. Shed Less is a process that combines yarn construction, knitting, chemistry, and manufacturing to reduce home laundry fiber fragment shedding by an average of 85%. The first fabric to receive this new technology is the brand’s iconic Polartec® 200 Series Fleece, the modern version of the original PolarFleece® launched in 1981, and in 1993, the first performance fleece knit from yarn made from recycled plastic bottles.

The Shed Less process works by engineering the lofted fibers that give fleece its soft hand the ability to resist breaking and rubbing off during home laundering, cited as one contributing factor to the spread of fibers fragments (commonly referred to as microfibers). Polartec® Shed Less Fleece achieves this while maintaining all of the attributes that continue to make Polartec fleece a staple of midlayer collections - lightweight, breathable and warm.

The brand used the AATCC (American Association of Textile Chemists and Colorists) TM212-2021 test method for fiber fragment release during home laundering. This test was conducted with large sample sizes to account for variability. The testing concluded that Shed Less Fleece reduced fiber fragment shedding by an average of 85% compared to the baseline fabric.

“In 2016 we began looking into how we might test for fiber loss because there wasn’t a lot of research on the issue.” said Aimee LaValley, Polartec Textile Development, Dye and Chemistry Manager. “This led to new products like Polartec Power Air™, new manufacturing processes, as well as our participation in the TextileMission workgroup to study the issue on an interdisciplinary basis.”

TextileMission was a three year collaborative initiative of academia and industry to reduce the impact of textile microplastics funded by the German Federal Ministry of Education and Research. Founding partners include The Association of the German Sporting Goods Industry, Hochschule Niederrhein - University of Applied Science; TU Dresden - Institute of Water Chemistry; Vaude Sport; WWF Germany; Adidas AG; Henkel AG; Miele & CIE; and Polartec, LLC.

Polartec® Shed Less Fleece will be initially launched in the United States and will be available to customers beginning March 1, 2023. The brand plans to apply the Shed Less process to many other industry-leading fabric platforms and manufacturing facilities around the world.

17.02.2023

Haelixa: Traceability of wool fibers up to the final fabric

The Woolmark Company, the Italian wool fabric mill Vitale Barberis Canonico (VBC) and Haelixa took part in a trial to trace Australian wool fibers up to the final fabric.

Funded by Australian woolgrowers, The Woolmark Company (TWC) is an enterprise that focuses on investments that enhance the profitability, international competitiveness, and sustainability of Australian wool. In their operations, TWC seeks to be transparent and accountable. In line with this strategy, traceability is necessary to ensure transparency and maintain the credibility of TWC.

In December 2021, Haelixa marked wool fibers with their DNA tracing solution. There are infinite DNA markers that could be produced and used to indicate a specific origin, supply chain, material, or particular collection. In this case, a single DNA has been applied to greasy wool and a second DNA marker to scoured wool. The first DNA identifies the origin of the Australian wool, while the second determines the manufacturer where the wool has been further processed; at Vitale Barberis Canonico mill.

The Woolmark Company, the Italian wool fabric mill Vitale Barberis Canonico (VBC) and Haelixa took part in a trial to trace Australian wool fibers up to the final fabric.

Funded by Australian woolgrowers, The Woolmark Company (TWC) is an enterprise that focuses on investments that enhance the profitability, international competitiveness, and sustainability of Australian wool. In their operations, TWC seeks to be transparent and accountable. In line with this strategy, traceability is necessary to ensure transparency and maintain the credibility of TWC.

In December 2021, Haelixa marked wool fibers with their DNA tracing solution. There are infinite DNA markers that could be produced and used to indicate a specific origin, supply chain, material, or particular collection. In this case, a single DNA has been applied to greasy wool and a second DNA marker to scoured wool. The first DNA identifies the origin of the Australian wool, while the second determines the manufacturer where the wool has been further processed; at Vitale Barberis Canonico mill.

Samples were collected from various production stages, where a qPCR test was used to detect each specific DNA marker. Haelixa uses a “Key-Lock” system to detect a marker; one needs to know the particular DNA to screen for, ensuring that the system is tamper-proof. The DNA markers stay safely embedded in the product, enabling traceability of greasy and scoured wool up to greige fabric and finished fabric, respectively.

With increasing cost pressure and competition in the wool fabric market, traceability is becoming a prerequisite to proving authenticity and origin. TWC and Vitale Barberis Canonico support the culture of sustainability and collaboration.

Source:

Haelixa AG

(c) Archroma
16.02.2023

Archroma closing acquisition of Huntsman Textile Effects on 28 February 2023

Archroma, a manufacturer of sustainable specialty chemicals and solutions for industries such as textiles, packaging & paper, paints and coatings, announced that it has secured all regulatory approvals required to complete the acquisition of the Textile Effects business from Huntsman Corporation (“Huntsman Textile Effects”).

Both parties expect the transaction, which was first announced on 09 August 2022, to close on 28 February 2023.

Archroma is a portfolio company of US-based private investment firm SK Capital Partners. Since its formation in 2013, Archroma acquired and successfully integrated the global textile chemicals businesses of BASF as well as BASF’s stilbene-based OBA business for paper applications, and M. Dohmen, a specialist in coloration for automotive textiles.

Archroma, a manufacturer of sustainable specialty chemicals and solutions for industries such as textiles, packaging & paper, paints and coatings, announced that it has secured all regulatory approvals required to complete the acquisition of the Textile Effects business from Huntsman Corporation (“Huntsman Textile Effects”).

Both parties expect the transaction, which was first announced on 09 August 2022, to close on 28 February 2023.

Archroma is a portfolio company of US-based private investment firm SK Capital Partners. Since its formation in 2013, Archroma acquired and successfully integrated the global textile chemicals businesses of BASF as well as BASF’s stilbene-based OBA business for paper applications, and M. Dohmen, a specialist in coloration for automotive textiles.

Heike van de Kerkhof, Archroma Group Chief Executive Officer (CEO), commented: “We are very excited to see this acquisition nearing completion. I am deeply grateful to the project teams of Archroma and Huntsman who are preparing for a smooth transition for our employees and partners. After closing, we will be able to bring together our expert teams and highly complementary product portfolios to offer our customers and brand partners the high performance they expect, whilst respecting natural resources and the planet.”

Source:

Archroma

(c) Carbios
15.02.2023

Carbios: Four new Board members to strengthen international expertise

  • Carbios strengthens its Board of Directors with the appointments of Prof. Karine AUCLAIR, Sandrine CONSEILLER, Amandine DE SOUZA and Mateus SCHREINER GARCEZ LOPES
  • Carbios has reached its CSR objective of 60% independent directors ahead of 2024 target date, and has increased its female representation

Carbios‘four new members to its Board of Directors:  Prof. Karine AUCLAIR, professor of Chemistry at McGill University, Sandrine CONSEILLER, former CEO of Aigle, Amandine DE SOUZA, General Manager of LE BHV MARAIS, Eataly and Home, DIY and Leisure Purchasing at Galeries Lafayette Group, and Mateus SCHREINER GARCEZ LOPES, Global Director for Energy Transition and Investments at Raizen, have all been appointed members of Carbios’ Board of Directors.  In the new structure, Prof. Karine AUCLAIR succeeds Jacqueline LECOURTIER, Sandrine CONSEILLER succeeds Jean FALGOUX, Amandine DE SOUZA succeeds Alain CHEVALLIER, and Mateus SCHREINER GARCEZ LOPES succeeds Jean-Claude LUMARET.

  • Carbios strengthens its Board of Directors with the appointments of Prof. Karine AUCLAIR, Sandrine CONSEILLER, Amandine DE SOUZA and Mateus SCHREINER GARCEZ LOPES
  • Carbios has reached its CSR objective of 60% independent directors ahead of 2024 target date, and has increased its female representation

Carbios‘four new members to its Board of Directors:  Prof. Karine AUCLAIR, professor of Chemistry at McGill University, Sandrine CONSEILLER, former CEO of Aigle, Amandine DE SOUZA, General Manager of LE BHV MARAIS, Eataly and Home, DIY and Leisure Purchasing at Galeries Lafayette Group, and Mateus SCHREINER GARCEZ LOPES, Global Director for Energy Transition and Investments at Raizen, have all been appointed members of Carbios’ Board of Directors.  In the new structure, Prof. Karine AUCLAIR succeeds Jacqueline LECOURTIER, Sandrine CONSEILLER succeeds Jean FALGOUX, Amandine DE SOUZA succeeds Alain CHEVALLIER, and Mateus SCHREINER GARCEZ LOPES succeeds Jean-Claude LUMARET.

Three of the new members have strong, proven expertise in various industries covering fashion, retail and energy, as well as business development and senior executive management in high-growth markets and sectors around the world.  The new scientific expertise will also help enhance and advance Carbios’ research into biological solutions for the life cycle of plastics and textiles.  In addition, a sensitivity to CSR issues and proven results in this field was also a key selection factor to join the Board.  The new members’ combined strategic vision, solid industry experience and CSR commitments will support Carbios in its industrial and commercial plans.
 
Prof. Karine AUCLAIR is Professor of Chemistry at McGill University and holds the Tier 1 Canada Research Chair in Antimicrobials and Green Enzymes.  She has received numerous awards over the years, including the Clara Benson Award of the Canadian Society of Chemistry, the McGill Tomlinson Professorship, the Leo Yaffe Teaching Award, and the McGill Fessenden Professorship, to name a few. She is an internationally recognized bioorganic chemist with significant scientific contributions to the fields of antimicrobial resistance, biocatalysis and enzymology. Her research led to several patents notably in the clean enzymatic depolymerization of untreated, high crystallinity PET plastics for closed-loop recycling.  Her work has been published in nearly 100 peer-reviewed publications in high-impact journals, and often highlighted by the media.  As a recognized leader in her field, she is often invited to speak at industrial and academic conferences around the world, and to review theses and grant applications for worldwide institutions.
 
Sandrine CONSEILLER is former Chief Executive Officer of Aigle (the emblematic French brand committed to sustainable fashion).  Prior to joining Aigle, Sandrine was Group Marketing & Branding Executive Vice-President at Lacoste (another historic French fashion brand) from 2011 to 2015.  She contributed to the Lacoste maison turnaround with strong growth and numerous professional awards including several Cannes Lions Awards.  She was also Member of the Executive Board.  Sandrine began her career at Unilever and spent 20 years leading global businesses within various divisions, mainly in Personal Care, in Latin America, Europe, and Asia.  Sandrine is also Member of the Board of Phildar (the iconic French knitwear brand), Member of the Board of Raise Sherpa (the first philantropic endowment fund dedicated to start-ups) and is a funding partner of NEO FOUNDERS (a venture fund mentoring impact start-ups).
 
Amandine DE SOUZA is General Manager of LE BHV MARAIS (French retail, decoration and fashion department stores), Eataly (an Italian gastronomy concept franchise) and Home, DIY and Leisure Purchasing at Galeries Lafayette Group since 2018.  She has been a Member of its Executive Committee since 2020.  Amandine has 17 years’ experience in different types of companies of various sizes: from family business, to start-up,  and multinational.  She was General Manager for France at Westwing (an e-commerce start-up) from 2015 to 2018.  From 2009 to 2015, she was International Merchandise Director at Casino Group (food and non-food retail distribution).  Prior to this, she worked as a strategic consultant at Bain & Company within their Distribution and Consumer Goods Division in France and internationally.
 
Mateus SCHREINER GARCEZ LOPES is Global Director for Energy Transition and Investments at Raizen (global leader in bioenergy from Brazil), leading technology, new business development and intellectual property at the company.  He was previously Global Manager for Innovation and Business Development in Renewable Chemicals at Braskem (the largest producer of thermoplastic resins in the Americas and the world’s largest producer of biopolymers).  Before his transition to the corporate world, Mateus held several researcher and lecturer positions on Synthetic Biology and metabolic Engineering at Universities in Mexico, Germany, United States and Brazil.  He is also a Board Member of Iogen Energy Corporation, Vice-Chairman of the Board of the Brazilian Association of Bio Innovation, and Advisory Committee Member from the MIT Energy Initiative.

More information:
Carbios
Source:

Carbios

09.02.2023

Oerlikon: More services for customers in the USA

The American subsidiary of the Swiss Oerlikon Group, Oerlikon Textile Inc., is expanding and moving into new, modern premises tailored to future needs just a few kilometers away from its previous location in Charlotte, North Carolina. A new service center for the polymer processing industry will be created on approximately 4500 m² of office and commercial space latest by the middle of this year.
Oerlikon expands service offering for customers in the USA

"We are the preferred technology partner in the field of man-made fiber production in the USA and not only want to remain so, but also to further expand our services for our customers. However, the previous premises no longer offered any opportunities for expansion," explains Chip Hartzog, President of Oerlikon Textile Inc., the logical step.

The American subsidiary of the Swiss Oerlikon Group, Oerlikon Textile Inc., is expanding and moving into new, modern premises tailored to future needs just a few kilometers away from its previous location in Charlotte, North Carolina. A new service center for the polymer processing industry will be created on approximately 4500 m² of office and commercial space latest by the middle of this year.
Oerlikon expands service offering for customers in the USA

"We are the preferred technology partner in the field of man-made fiber production in the USA and not only want to remain so, but also to further expand our services for our customers. However, the previous premises no longer offered any opportunities for expansion," explains Chip Hartzog, President of Oerlikon Textile Inc., the logical step.

All processes will be optimized in the new buildings. Incoming goods, warehouse and dispatch will be merged, inventory control will be strengthened. On top, the range of services in the repair area will be expanded. "In addition to our services in the area of filament and carpet yarn systems, we will also be able to offer our customers repair services for staple fiber components such as crimpers or nonwoven systems in the future," says Chip Hartzog. This will further strengthen the market position for the Oerlikon Barmag, Oerlikon Neumag and Oerlikon Nonwoven brands.

Oerlikon Textile Inc. has been active in the manmade fibers business in the USA for over 55 years. In addition to the sale of Staple Fiber, BCF, IDY, POY, FDY and texturing plants, the product portfolio also includes upgrades and modernization of old plants, service and training offers as well as repair services and spare parts supplies.

08.02.2023

NCTO: US Vice President Kamala Harris announces investments for industry

The National Council of Textile Organizations (NCTO), representing the full spectrum of the U.S. textile industry from fibers through finished sewn products, welcomed Vice President Kamala Harris’ announcement of $585 million in new textile and apparel investments and sourcing commitments in Central America.

“Over the past year, well over $1 billion of new textile and apparel investments have been announced in Central America and the United States,” said NCTO President and CEO Kim Glas.  “The $585 million of investments and sourcing commitments announced today in the region will continue to build on the strong momentum of growth of nearshoring and onshoring these critical supply chains.”

The National Council of Textile Organizations (NCTO), representing the full spectrum of the U.S. textile industry from fibers through finished sewn products, welcomed Vice President Kamala Harris’ announcement of $585 million in new textile and apparel investments and sourcing commitments in Central America.

“Over the past year, well over $1 billion of new textile and apparel investments have been announced in Central America and the United States,” said NCTO President and CEO Kim Glas.  “The $585 million of investments and sourcing commitments announced today in the region will continue to build on the strong momentum of growth of nearshoring and onshoring these critical supply chains.”

“The investments and sourcing commitments announced today continue to build on the robust textile and apparel co-production chain between the U.S. and Central America,” said NCTO President and CEO Kim Glas. “We sincerely appreciate the administration’s commitment to this critical manufacturing sector that has contributed to the backbone of economic development in Central America and the United States. And we look forward to working with our retail and brand partners to continue to expand our vital manufacturing sector.”

Over the last year, substantial investments have been flowing into Central America, predicated on the Dominican Republic-Central America Free Trade Agreement (CAFTA-DR) and the co-production chain that facilitates $15.1 billion in two-way textile and apparel trade and supports more than one million workers in the U.S. and the region.

“We saw apparel imports largely containing U.S. textile inputs from the CAFTA-DR region jump 24 percent according to the latest government trade data and we have seen well over $1 billion in investments in the region,” Glas said.

Several NCTO members previously joined the Vice President last year to announce their investments and sourcing commitments, including Parkdale Mills, Unifi, and SanMar.

“These are just a few of the key investments in the region, which illustrates how this co-production chain is continuing to make sustainable investments that strengthen supply chain resilience, create job opportunities and investment in the U.S. and the region, and ensure transparency in our supply chains, as momentum grows for onshoring and nearshoring textile and apparel production,” Glas said. “That is a win-win for our industry and the region.”

(c) Baldwin Technology Company Inc.
08.02.2023

Majocchi uses Baldwin’s Corona Treatment Technology

Majocchi, an Italian textile manufacturer, reports that it has achieved functional and visual appeal with its key fabrics since installing Baldwin Technology Co. Inc.’s corona surface treatment technology.  

Based in Tavernerio (Como), Majocchi has a history of being a technological innovator in the textile industry. Within a decade of its conception in 1941, Majocchi became a global supplier of waterproof cotton for rainwear manufacturers. In the 1960s, the company began producing nylon and technical fabrics, which paved the way for it to become a leading provider of textiles for urban fashion, technical workwear and the military today.

Majocchi has partnered with U.S -based Baldwin Technology Co. to utilize its unrivaled corona surface-treatment technology to produce superior wettability and adhesion.  

Majocchi, an Italian textile manufacturer, reports that it has achieved functional and visual appeal with its key fabrics since installing Baldwin Technology Co. Inc.’s corona surface treatment technology.  

Based in Tavernerio (Como), Majocchi has a history of being a technological innovator in the textile industry. Within a decade of its conception in 1941, Majocchi became a global supplier of waterproof cotton for rainwear manufacturers. In the 1960s, the company began producing nylon and technical fabrics, which paved the way for it to become a leading provider of textiles for urban fashion, technical workwear and the military today.

Majocchi has partnered with U.S -based Baldwin Technology Co. to utilize its unrivaled corona surface-treatment technology to produce superior wettability and adhesion.  

Corona treatment is a technique that temporarily modifies a substrate’s surface tension  properties. The corona oxidation process improves the penetration and absorption of liquids on cellulosic and synthetic fabrics. Utilizing corona treatment before resin application on fabrics such as lycra and nylon facilitates superior adhesion and resin distribution. As a result, corona-treated fabrics provide exceptional color and tonal quality.  

Majocchi uses Baldwin’s Corona Pure Model to apply polyurethane and acrylic-based coatings to its fabrics. The system allows Majocchi to administer a controllable, uniform coating to achieve the desired functionality and aesthetics.

The system is 2,000 millimeters wide with a discharging station and four ceramic electrodes designed for textile applications with the flexibility of customizing plasma dosage for a given fabric structure, width and process speed. The Corona Pure model allows for fabric treatment up to 300 gr/m² in thickness. The system is customizable, with single-sided and dual-sided treatment capabilities. The “Easy Change” feature allows for a seamless replacing of electrodes and rapid cleaning and removal of fiber and dust residue, maintaining optimal exhaust air flow. The treatment system is built with a swiveling housing mechanism, which provides clearance for changes in textile thickness and protects the ceramic electrodes.

More information:
Baldwin Majocchi Coatings Covid-19
Source:

Baldwin Technology Company Inc.

(c) adidas AG
03.02.2023

adidas launches new Label

  • adidas’ first new label in five decades, adidas Sportswear, built for everyday movements and occasions, will launch worldwide from 9 February 2023
  • Following Jenna Ortega joining its global family, the brand also announces her as the face of the new label and its ‘All That You Are’ campaign
  • The new line is fronted by AVRYN and Tiro Suit to level up the wearer’s style for the everyday

Complementing the brand’s Performance and Originals labels, the new line adidas Sportswear aims to level up the wearer’s everyday look via a range of fresh fits that use the latest performance technology to bring the same comfort and confidence to the everyday, as its performance collections have been for athletes for decades.

Actress Jenna Ortega makes her adidas debut fronting the all-new label and its Spring Summer 23 collection. Cementing herself as a next generation icon; often seen moving through the heart of culture with style, passion and purpose, unapologetically expressing all that she is and all that she stands for.

  • adidas’ first new label in five decades, adidas Sportswear, built for everyday movements and occasions, will launch worldwide from 9 February 2023
  • Following Jenna Ortega joining its global family, the brand also announces her as the face of the new label and its ‘All That You Are’ campaign
  • The new line is fronted by AVRYN and Tiro Suit to level up the wearer’s style for the everyday

Complementing the brand’s Performance and Originals labels, the new line adidas Sportswear aims to level up the wearer’s everyday look via a range of fresh fits that use the latest performance technology to bring the same comfort and confidence to the everyday, as its performance collections have been for athletes for decades.

Actress Jenna Ortega makes her adidas debut fronting the all-new label and its Spring Summer 23 collection. Cementing herself as a next generation icon; often seen moving through the heart of culture with style, passion and purpose, unapologetically expressing all that she is and all that she stands for.

Jenna Ortega shared: “The way I express myself, whether this is vocally or aesthetically, is something I personally put a lot of energy into as I know how much power it can have in inspiring others. Embracing all that I am and all that I stand for continues to be a journey and through new experiences, I am learning and discovering more sides to myself. I am huge advocate of expressing all your different pursuits, passions, and traits, whether that is through what you do, what you wear or what you champion – which is why I was so excited to work with adidas on this new label.”

The adidas Sportswear collection offers specific performance technologies through simple cutlines, colorways and stripped back design details, with comfort running through its every fiber. The collections includes the Tiro Suit,  adidas’ iconic tracksuit silhouette with a deep heritage in football, and AVRYN, a shoe made in part with recycled materials.

Alongside Jenna Ortega, the campaign will also see a wider collective of adidas partners coming together to celebrate a comfort-first mindset and the power of self-expression, including Premier League current golden boot holder and music lover Son Heung-min, professional basketballer, off-court sketching enthusiast and self-care advocate Trae Young, Women’s Super League forward and nature lover Mary Fowler and renowned gamer and thrill-seeker Carolina Voltan.

Source:

adidas AG