From the Sector

Tampon for Men by Finnish hygiene product brand Vuokkoset aims to alleviate the distress transgender men feel related to menstruation. The creative partner behind the idea is TBWA\Helsinki. The product was launched during the international Transgender Awareness Week and sparked a discussion in Scandinavia of the inclusivity of the health and wellness industry.

Research has shown that 93% of transgender men have experienced gender dysphoria related to menstruation. With a tampon designed for men, Vuokkoset sparked a vivid conversation in Finland during the International transgender awareness week (Nov 13 to 19, 2023) with an aim to change perceptions of menstruation and reduce the distress it causes to transgender men.

“Marketing has a huge role in shaping the world around us. As Finland’s leading creative agency and the leading global agency collective, we have an immense responsibility in actively making the world more inclusive. Vuokkoset is a brand that shares this value base and was brave enough to put the campaign together with us in just four short weeks” says Heidi Taina, creative director from TBWA\Helsinki.

Trans men and non-binary individuals may still have menstrual cycles, regardless of hormone therapy choices. This highlights the diversity in experiences related to menstruation among different gender identities.

"When I was young, menstruation felt not only strange but somehow wrong. Our culture does not really acknowledge the diversity of menstruating individuals" says DEI consultant and face of the campaign Dakota Robin, who has been through the gender affirming process himself.

The Tampon for Men will be available as a limited edition in Finland and wider distribution will begin in early 2024. Total sales proceeds are donated to Trasek ry, an organization focused on gender diversity and sexual health. A fully gender-neutral tampon product by Vuokkoset is also being considered.

"Menstrual products - from visuality, advertising to store location - are strongly feminine. It’s time to acknowledge the diversity of menstruating individuals" says Sanna Karhu, CEO of Delipap Oy, the company that manufactures Vuokkoset products.

"This is definitely a step in the right direction. By changing attitudes and broadening perspectives, we can also remove discrimination against gender minorities," concludes Dakota Robin.

Archroma, a leader in specialty chemicals towards sustainable solutions, is teaming up with COLOURizd™, an innovator specializing in sustainable textile dyeing technologies, to set a new standard for the eco-friendlier production of sustainable textiles.

The new collaboration will enable fabric mills and brands to combine Archroma pigment coloration solutions with the COLOURizd™ QuantumCOLOUR™ yarn-coloring technology to produce high-quality, high-performance textiles with maximum consumer appeal and minimal environmental impact.

Conventional fiber-reactive methods of dyeing cellulosic and synthetic yarns are multi-step resource-intensive processes that use up to 95 liters of water per kilograms of colored yarn and discharge approximately 94 liters of effluent.

In contrast, the innovative QuantumCOLOUR™ process injects pigment and a binder directly into the yarn, using only 0.95 liters of water per kilograms of colored yarn while producing zero effluent. This represents an unprecedented reduction of 98% in water consumption alongside zero wastewater discharge, zero discharge of harmful chemicals, 73% decrease in carbon footprint and 50% reduction in energy use.*

With Archroma, textile manufacturers and apparel brands can add further value to the QuantumCOLOUR™ process with tailor-made system solutions, including JUST COLOR. This formaldehyde-free** pigment coloration system is based on Archroma’s revolutionary Printofix® pigment dispersions and Helizarin® binders to deliver exceptionally soft fabrics with high fastness and durability, while also enabling energy and chemical savings and higher productivity.

* As tested by Peterson Control Union
** Below limits of detection according to industry standard test methods

Klaus Steger (64), CEO of ERWO Holding AG (“ERWO Holding”) and Hoftex Group AG (“Hoftex Group”), will step down from the Management Board of both companies at the beginning of 2024 in accordance with internal policies of the family and the company regarding the retirement age. Already on June 30, 2023, ERWO Holding Management Board member Hans-Georg von Schuh will retire as planned. ERWO Holding Management Board member Manfred Heinrich will also leave the Board as planned at this time and will continue to hold his mandate as one of the managing directors in the Südwolle Group together with Stéphane Thouvay and Johannes Rauch.

Steger’s designated successor as CEO of both companies is Manuela Spörl (50), currently CFO of ERWO Holding and also CFO of Hoftex Group. Hoftex Group is a group of medium-sized companies in the textile industry, in which ERWO Holding holds a significant stake. In addition, ERWO Holding acts as the parent company of the Südwolle Group, in which the Group’s worsted yarn activities are bundled.

Spörl has a degree in business administration and has been working for Hoftex Group since 2000. Her professional career began in the Corporate Controlling department, and in 2012 she was appointed as an advisor to the Board of Management. She was granted power of attorney in 2015, followed by appointments as CFO of the Hoftex Group in 2020 and CFO of the ERWO Group in 2022. A search for a successor for Spörl in the position of CFO of the Hoftex Group and, subsequently, of ERWO Holding is currently underway. Until the new CFO takes office, the two members of the Management Board, together with the Supervisory Board, will ensure an orderly transition.

The announced change in the Management Board of ERWO Holding, which acts as the parent company of the Südwolle Group, also ensures continuity at the leading manufacturer of worsted yarns for weaving, circular and flat knitting products in pure wool and wool blends. In the future, the management of Südwolle Group will continue to consist of the longstanding members Manfred Heinrich (Technology, Production & Planning), Johannes Rauch (Finance & Controlling) and Stéphane Thouvay (Sales & Marketing and Product Management & Innovation). Together with the designated board member of the parent company ERWO Holding, they will continue the successful development of the Südwolle Group from a mere supplier to a strategic partner of its customers as well as the growth trend of recent years.

The founding family Steger remains involved in the various supervisory bodies of the group of companies and will continue to work closely with them as the sole shareholder of ERWO Holding.

Viscose speciality fibre manufacturer Kelheim Fibres, nonwoven producer Sandler, and hygiene product manufacturer pelzGROUP have jointly developed a new panty liner that is plastic-free according to the European Single-Use Plastics Directive (SUPD). This innovative solution is a step towards reducing the amount of plastic in hygiene products – and thus also a contribution to tackling the problem of plastic pollution.

According to a UNEP study on marine litter and microplastics, eight million tons of plastic end up in the oceans every year. A significant portion of this pollution comes from single-use plastic products, including conventional period products such as pads or panty liners.

The partnership between the three companies was formed under the Open Innovation principle, which allowed for creative idea exchange and facilitated the development of an innovative product. According to Jessica Zeitler, R&D Specialist at Sandler, “Our collaboration with Kelheim Fibres and pelzGROUP is a great example of how companies can work together to create solutions that benefit both the environment and consumers. We are proud to be part of this project and the opportunities it offers.”

For hygiene product manufacturer pelzGROUP, it is important to combine sustainability and performance to achieve broad acceptance in the market. “Our panty liner meets the strict requirements of the European Single-Use Plastics Directive (SUPD) while also matching the performance of conventional synthetic products. At the same time, our new panty liner has a completely European supply chain. This means short distances and therefore low CO2 emissions, and – especially in times of global disruption – reliability for our customers,” emphasizes Dr. Henning Röttger, Head of Business Development at pelzGROUP.

"Our viscose speciality fibres are an environmentally friendly and high-performance alternative to synthetic materials," says Dominik Mayer, Project Manager Fibre & Application Development at Kelheim Fibres. "They are at the very beginning of the product value chain and yet have an enormous impact on the functionality of the end product. Open innovation allows us to bring all partners in the value chain to the table, to find the best solution together in a very short time and bring it to commercialisation - the collaboration with Sandler and pelzGROUP is an important milestone in our AHP journey."

The Swedish textile-to-textile recycling innovator Renewcell has signed a Letter of Intent with China Textile Academy Green Fibre Co. Ltd., an Chinese lyocell fiber producer, concerning a long-term commercial collaboration around man-made cellulosic fiber production.

The LOI provides the framework for an upcoming offtake agreement between the parties. The future legally binding offtake agreement will set out commercial terms for the delivery of 18,000 tonnes of Circulose® dissolving pulp to CTA Green Fibre over five years. CTA Green Fibre intends to use Circulose® as feedstock in the production of lyocell fibers to be supplied to textile manufacturers and fashion brands worldwide.

The agreement affirms the two companies’ intent to work together to supply lyocell textile fibers made using Circulose®, the 100% recycled textile pulp made by Renewcell, to global fashion brands in the coming years. The agreement has been facilitated by Ekman Group, Renewcell’s exclusive global trading partner.

Patrik Lundström, Renewcell’s CEO, commented: ”With this agreement, we take a new step in demonstrating the applicability of Circulose® in commercial-scale production of lyocell fibers. Lyocell is a high quality, low-impact fiber using closed loop production process which is highly sought after among our fashion brand partners that will now soon be available incorporating Circulose® recycled from textile waste. I am impressed by the innovative capacity and leadership of CTA Green Fibre and look forward to working together with them to make fashion circular together.”

The Organic Cotton & Textiles Conference, taking place in Indore, India over three days, from February 27-March 1^st is set to bring together a diverse group of key players from every part of the textile supply chain. Farmers, farm groups, industry representatives, non-profits, academics, suppliers, brands, certifiers, government representatives and policymakers will join nearly 200 guests at the multi-day event. The aim is to foster collaboration, explore innovative ideas, listen to those on the ground and focus discussions to develop a shared vision to boost the organic textile supply chain worldwide.

Co-hosted by  OCA, GOTS, and IFOAM - Organics International, the conference will address a range of subjects including social conditions, transparency through innovation, scaling up organic through investment, as well as sessions tackling certification, decent work and environmental impacts. The event also gives voice to farmers, who join as panellists, in a dedicated Q&A session with seven organic cotton farmers from the region. On the third day, organised by OCA, the organic farmers will welcome attendees to their communities during field trips west to Petlawad to witness organic practices at ground level.

“By addressing these important issues and fostering a dialogue between participants, the conference aims to develop innovative solutions that can drive progress and growth in the sector", says Bart Vollaard, Executive Director of OCA. "We are thrilled to be joining forces with GOTS and IFOAM to create positive change in the organic textile sector."

“Together with IFOAM - Organics International and OCA, GOTS wants to increase visibility of organic and at the same time enhance integrity of organic fibres and textiles. This conference shall serve to strengthen the sector by addressing obstacles and work on effective solutions, in consultation with all relevant and committed stakeholders”, notes Claudia Kersten, Managing Director of GOTS.

Sarah Compson of the IFOAM - Organics International World Board adds “Organic agriculture directly addresses some of the most pressing challenges of our time. IFOAM - Organics International is delighted to collaborate with OCA and GOTS to bring together people from across the whole textile sector and address the barriers and opportunities for scaling organic cotton production worldwide.”

With a strong line-up of notable speakers and guests in a supportive and engaging atmosphere, and a unique approach that connects participants from every step of the supply chain, the Organic Cotton & Textiles Conference is set to be a valuable and transformative event for key stakeholders involved in the organic textile industry.

Valérius 360 wanted to make a sustainable, circular approach possible in the fashion industry. Working together with Trützschler, a collaborative project has now achieved high-quality recycled yarn – opening up massive potential to drive measurable progress toward a circular and sustainable textile industry.

Testing at the Trützschler Technical Center
The team from Valérius 360 wanted to find ways of improving the processes for yarns made from 50 % recycled and 50 % virgin cotton (Ne30). In particular, it was seeking ways to reduce thick and thin spots, which disturb the appearance of the textile surface.

At the Trützschler Technical Center in Mönchengladbach, they conducted special trials that showed that using a direct spinning process for this application delivers much better results than a process with a draw frame passage for rotor yarns.

In direct spinning, the sliver from the card is directly drawn in the draw frame which is integrated in the can stock. This involves one less process step than using an autoleveller draw frame, while also saving space and giving staff more time for other operations.

On-site support from Trützschler Customer Service
The team from Valérius 360 also received in-house training from the Trützschler Customer Service department. Together, they analyzed and significantly improved the process at the Valérius 360 production site. This helped to bring yarns made from recycled raw materials up to the required level of the 50% Usterstatistics. This is the reference level for yarns made from virgin raw materials. Accordingly, 50 % of all yarn producers with raw cotton for rotor yarns and comparable yarn counts produce a poorer quality.

The textile industry is the third largest consumer of plastics. While growth rates in the production of fibres and textiles are high, the circular economy has hardly become established in this segment. The EREMA Group is now intensifying development of recycling solutions for this application with their new fibres and textiles business unit. Currently, the focus is on PET fibre materials from fibre production and subsequent processing steps. Technologies for recycling mixed fibre textiles from textile collection sources are to follow in a follow-up project phase.

"With EREMA's VACUREMA® and INTAREMA® technology and PURE LOOP's ISEC evo technology, our company group already has an extensive range of machines for fibre and PET recycling applications. For ecologically and economically sound recycling, however, new technological solutions are needed to use the recycled fibres in higher-value end applications and to achieve a functioning circular economy," explains Wolfgang Hermann, Business Development Manager Application Fibres & Textiles, EREMA Group GmbH. The initial focus will be on PET, regarded as a key material for the production of synthetic fibres. The aim is to find recycling solutions that allow PET fibre materials to be prepared for reuse in PET fibre production processes. This is a significant step for the circular economy because PET fibres in textiles account for about two-thirds of the total volume of PET.

In this development work, the EREMA Group can build on existing know-how. Proven recycling technologies have been combined with a new IV optimiser. "This extends the residence time of the PET melt, which is particularly necessary in fibre recycling to efficiently remove spinning oils. Our recycling process also increases the IV value of the PET melt after extrusion back to the specific level that is essential for production of the fibre," explains Hermann. Waste PET fibre from production processes can therefore be further processed into rPET filament fibre, carpet yarn and staple fibre.

Fibre test centre with plant to test customers' materials
In order to accelerate development work, EREMA opened its own fibre test centre a few months ago, where a cross-company team is working on recycling solutions for fibre-to-fibre applications.

• Gradual transformation of production capacities to LENZING™ ECOVERO™ and VEOCEL™ branded specialty viscose

The Lenzing Group, provider of wood-based specialty fibers, is expanding its global clean electricity portfolio and transitioning its production site in Purwakarta to green electricity. The Indonesian subsidiary PT. South Pacific Viscose (SPV) has been using electricity generated solely from renewable sources since July this year, which will reduce its specific carbon emissions by 75,000 tonnes annually.

In 2019, Lenzing became the first fiber producer to set a target of halving its carbon emissions by 2030 and becoming climate neutral by 2050. This carbon reduction target has been recognized by the Science Based Targets Initiative. In Purwakarta, Lenzing is currently investing in the reduction of carbon emissions, as well as air and water emissions. Thanks to its EUR 100 million investment in this area, Lenzing is gradually transitioning its existing capacities for standard viscose to LENZING™ ECOVERO™ and VEOCEL™ branded specialty viscose.

“Demand for our wood-based, biodegradable specialty fibers is constantly rising. We see enormous growth potential, especially in Asia. The switch to green, renewable electricity marks a huge step forward in converting our Indonesian site into a specialty fiber supplier. This makes us better positioned to meet the growing demand for sustainably produced fibers,” comments Robert van de Kerkhof, Chief Commercial Officer for Fiber at Lenzing.

The company aims to generate more than 75 percent of its fiber revenue from the wood-based, biodegradable specialty fibers business under the TENCEL™, LENZING™ ECOVERO™ and VEOCEL™ brands by 2024. With the launch of the lyocell plant in Thailand in March 2022 and the investments in existing production sites in Indonesia and China, the share of specialty fibers in Lenzing’s fiber revenue is set to exceed the 75 percent target by a significant margin as early as 2023.

• The plan for the reference plant is to be operational in 2025 in France (Longlaville) with a processing capacity of 50.000 tons of PET waste per year and creating 150 direct and indirect new jobs.
• Indorama Ventures, the world’s largest producer of recycled PET for beverage bottles, plans to co-invest in this project3 and will consider expanding Carbios’ unique biological recycling process at other PET sites4 for future developments.
• This strategic project is strongly supported by the French Government and the Grand-Est Region, with significant non-dilutive financing.

Carbios (Euronext Growth Paris: ALCRB), a pioneer in the development of enzymatic solutions dedicated to the end-of-life of plastic and textile polymers and Indorama Ventures (Bloomberg ticker: IVL.TB), one of the world-leading PET manufacturer, jointly announced a collaboration to build a manufacturing plant operating Carbios’ PET bio-recycling technology at Indorama Ventures’ PET production site in France (Longlaville, Meurthe-et-Moselle).

After having successfully started-up its demonstration plant in Clermont-Ferrand, Carbios is moving one step further towards the industrialization and commercialization by partnering with Indorama Ventures. The goal is to build and operate in France the world’s first industrial-scale enzymatic PET bio-recycling plant, with a processing capacity estimated at ca. 50.000 tons of post-consumer PET waste per year, equivalent to 2 billion PET bottles or 2.5 billion PET trays.

The capital investment required for the project is expected to be around €150 million for Carbios core technology, including in particular an additional purification step, which has been integrated into the process. In addition, an estimated €50 million investment will be allocated for the infrastructure preparation of the site. The project is expected to create approximatively 150 direct and indirect full-time jobs. In the coming months, Carbios expects to finalize a strong non-dilutive financial support from French Government and from the Grand-Est Region5, based on the offer received last week by Carbios, from the Minister of Industry, Agnès Pannier-Runacher and the President of Grand-Est Region, Jean Rottner.

This financial support will be conditional on the notification to the European Commission and on contractualization by French authorities. Carbios announced in its half-year results on the 30th September 2021 a cash position of €112 million. Since then, Carbios has also secured a €30 million loan from EIB.