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HeiQ: Anti-odor technology for feather and down products Photo HeiQ
18.04.2024

HeiQ: Anti-odor technology for feather and down products

HeiQ introduces an anti-odor product addition to its HeiQ Fresh range to eliminate persistent malodor on feather and down products. Biobased HeiQ Fresh for Feather & Down utilizes a combination of pre- and probiotics (synbiotics) which helps to break up the smelly components. This innovation will be showcased at the Techtextil 2024 Swiss Pavilion.

HeiQ Fresh for Feather & Down is a 100% biobased technology engineered to combat the persistent malodor often associated with feather jackets, duvets, and pillows. Developed to address a common challenge faced by manufacturers and consumers alike, this solution represents a leap forward in the field of odor management by removing a significant objection to purchase.

The key issue lies in the natural oil secretion of the duck or goose to provide its natural waterproofing. While essential, this oil becomes the source of the unwanted odors that persist despite conventional cleaning methods. HeiQ Fresh for Feather & Down tackles this problem head-on by harnessing the power of synbiotics (pre- and probiotics).

HeiQ introduces an anti-odor product addition to its HeiQ Fresh range to eliminate persistent malodor on feather and down products. Biobased HeiQ Fresh for Feather & Down utilizes a combination of pre- and probiotics (synbiotics) which helps to break up the smelly components. This innovation will be showcased at the Techtextil 2024 Swiss Pavilion.

HeiQ Fresh for Feather & Down is a 100% biobased technology engineered to combat the persistent malodor often associated with feather jackets, duvets, and pillows. Developed to address a common challenge faced by manufacturers and consumers alike, this solution represents a leap forward in the field of odor management by removing a significant objection to purchase.

The key issue lies in the natural oil secretion of the duck or goose to provide its natural waterproofing. While essential, this oil becomes the source of the unwanted odors that persist despite conventional cleaning methods. HeiQ Fresh for Feather & Down tackles this problem head-on by harnessing the power of synbiotics (pre- and probiotics).

Through an advanced process, the technology applied during the production stage effectively removes bacterial nutrients present in the feathers and down, thereby preventing the formation of persistent and unpleasant odors. Extensive testing has demonstrated a significant reduction in malodor even after prolonged use, validating the efficacy of this solution. The human sensory testing method according to ISO 17299-1 is the recommended test method.

More information:
HeiQ odor control down and feathers
Source:

HeiQ

adidas SPZL: Pre-spring 2024 Collection (c) adidas AG
03.04.2024

adidas SPZL: Pre-spring 2024 Collection

First launched in 2014, 2024 marks 10 years since Spezial's inception. Ringing in this landmark anniversary, Gary Aspden and the three stripes chart a course through the label’s past, present, and future – their latest collection telling the timeless story of adidas’ design DNA.

Headlining the collection is the Todmorden Smock. First released in Spring Summer 2021 to an immediate sell out, this season the coveted style returns in two colourways: navy and white. A commemorative 10th anniversary Mod Trefoil tee then brings the Spezial spirit to life as a certified collectors item.  
 
Two lightweight jackets – the Trentham and the Wingrove – constitute spring layering items, while the matching Angelzarke track top and track pants are awash with signature Spezial details. The apparel offering is then rounded out by the Rossendale Short, a Polo shirt, and the Lytham tee.
 
The accessories offering comprises of the Brinscall bag, a Mod Trefoil cap, a two pack of socks, and a Mod Trefoil towel.  

This drop is brought to life by a campaign film featuring actor and musician Ashley Walters.

First launched in 2014, 2024 marks 10 years since Spezial's inception. Ringing in this landmark anniversary, Gary Aspden and the three stripes chart a course through the label’s past, present, and future – their latest collection telling the timeless story of adidas’ design DNA.

Headlining the collection is the Todmorden Smock. First released in Spring Summer 2021 to an immediate sell out, this season the coveted style returns in two colourways: navy and white. A commemorative 10th anniversary Mod Trefoil tee then brings the Spezial spirit to life as a certified collectors item.  
 
Two lightweight jackets – the Trentham and the Wingrove – constitute spring layering items, while the matching Angelzarke track top and track pants are awash with signature Spezial details. The apparel offering is then rounded out by the Rossendale Short, a Polo shirt, and the Lytham tee.
 
The accessories offering comprises of the Brinscall bag, a Mod Trefoil cap, a two pack of socks, and a Mod Trefoil towel.  

This drop is brought to life by a campaign film featuring actor and musician Ashley Walters.

More information:
adidas AG adidas
Source:

adidas AG

adidas: Y-3 and Real Madrid present Matchwear Collection (c) adidas AG
25.03.2024

adidas: Y-3 and Real Madrid present Matchwear Collection

Having launched a collaborative travel collection earlier this year, Y-3 and Real Madrid come together once again and present their collaborative Matchwear collection.

The collection itself is highlighted by a purple 4th kit for both the Real Madrid Men’s and Women’s teams, constructed with moisture wicking HEAT.RDY technology to keep players feeling dry while performing on the biggest stage. Story and identity come together in the Matchwear kit through the colors of Real Madrid , where purple is a key shade within the club’s DNA. In addition to the 4th kit, the collection features two goalkeeper kits – one in black and one in orange – as well as a white pre-match selection including a top, a pair of shorts, and an anthem jacket.

From the pitch to the stands, Y-3 has also curated a selection of fanwear items, including a T-shirt, a hoodie, a cross body bag, a cap, and a scarf.

Alongside the collection, Y-3 and adidas are set to introduce a special edition Predator boot and Goalkeeper gloves.

Having launched a collaborative travel collection earlier this year, Y-3 and Real Madrid come together once again and present their collaborative Matchwear collection.

The collection itself is highlighted by a purple 4th kit for both the Real Madrid Men’s and Women’s teams, constructed with moisture wicking HEAT.RDY technology to keep players feeling dry while performing on the biggest stage. Story and identity come together in the Matchwear kit through the colors of Real Madrid , where purple is a key shade within the club’s DNA. In addition to the 4th kit, the collection features two goalkeeper kits – one in black and one in orange – as well as a white pre-match selection including a top, a pair of shorts, and an anthem jacket.

From the pitch to the stands, Y-3 has also curated a selection of fanwear items, including a T-shirt, a hoodie, a cross body bag, a cap, and a scarf.

Alongside the collection, Y-3 and adidas are set to introduce a special edition Predator boot and Goalkeeper gloves.

More information:
adidas Y-3 Sportswear
Source:

adidas AG

Lenzing: Sustainable geotextiles as glacier protection and jacket (c) UN Nations
22.03.2024

Lenzing: Sustainable geotextiles as glacier protection and jacket

The Lenzing Group has created an innovative concept that contributes to the sustainable protection of our glaciers while inspiring collective action for sustainable practices and a circular economy in the nonwovens and textile value chain. The concept, which was artistically staged by the Italian artist Michelangelo Pistoletto, was presented on March 21, 2024, as part of the International Day of Forests celebrations at the Palais des Nations, the headquarters of the United Nations Office at Geneva (UNOG).

The melting of glaciers is being severely impacted by global warming. Geotextiles are used to protect ice and snow. However, the nonwovens used for this are made of fossil-based fibers, which allow microplastics1 to enter the valley via streams and may enter the food chain through small organisms and animals. Nonwovens made from cellulosic LENZING™ fibers, which are biodegradable at the end of their life cycle and can be completely recycled, are the sustainable solution to this problem.

The Lenzing Group has created an innovative concept that contributes to the sustainable protection of our glaciers while inspiring collective action for sustainable practices and a circular economy in the nonwovens and textile value chain. The concept, which was artistically staged by the Italian artist Michelangelo Pistoletto, was presented on March 21, 2024, as part of the International Day of Forests celebrations at the Palais des Nations, the headquarters of the United Nations Office at Geneva (UNOG).

The melting of glaciers is being severely impacted by global warming. Geotextiles are used to protect ice and snow. However, the nonwovens used for this are made of fossil-based fibers, which allow microplastics1 to enter the valley via streams and may enter the food chain through small organisms and animals. Nonwovens made from cellulosic LENZING™ fibers, which are biodegradable at the end of their life cycle and can be completely recycled, are the sustainable solution to this problem.

The covering of a small area with the new material made from LENZING™ fibers was tested for the first time during a field test on the Stubai Glacier. Four meters of ice were saved from melting. This was confirmed in a study conducted by the University of Innsbruck and the Austrian glacier lift operators on the Stubai Glacier in Tyrol (Austria). In 2023, the pilot project was successfully extended to all Austrian glaciers used by tourists.

Last year, the project was also awarded first place in the prestigious Swiss BIO TOP Awards for wood and material innovations.

Lenzing takes this innovation project as an opportunity to inspire collaborative action towards sustainable practices and circularity in the textile value chain. Together with a network of innovative partners, Lenzing is working on processing geotextiles into new textile fibers giving them a second life as a garment. The use of geotextiles is usually limited to two years, after which the nonwovens would be disposed of. In the first phase of the pilot project, the recycling of nonwovens made for geotextiles use has been successfully tested and a fashionable “Glacier Jacket” has been produced, showcasing that the recycling of geotextiles is viable. Next to Lenzing, the network includes Marchi & Fildi Spa, a specialist in the field of mechanical recycling, the denim fabric manufacturer Candiani Denim and the fashion studio Blue of a Kind.

adidas and Yohji Yamamoto: Second Y-3 Atelier Collection (c) adidas AG
18.03.2024

adidas and Yohji Yamamoto: Second Y-3 Atelier Collection

  • adidas and Yohji Yamamoto return to present their second Y-3 Atelier collection.

For its second collection, Y-3 Atelier introduces a suite of tailored pieces which blend adidas’ performance heritage with Yohji Yamamoto’s design vision. The collection takes original Yohji Yamamoto and Yohji Yamamoto POUR HOMME designs that are from the runway show and recreates them in fully seam sealed waterproof 3-layer GORE-TEX® material constructions, while maintaining the signature silhouette of the original designs. Featuring extended seams and flap pockets, the selection of monochromatic black vests, coats, parkas, blousons, jackets, and blazers comes replete with reflective logos.

Accompanying the launch of the collection is a series of still images captured by photographer Thue Nørgaard which convey the dynamism of each piece.

  • adidas and Yohji Yamamoto return to present their second Y-3 Atelier collection.

For its second collection, Y-3 Atelier introduces a suite of tailored pieces which blend adidas’ performance heritage with Yohji Yamamoto’s design vision. The collection takes original Yohji Yamamoto and Yohji Yamamoto POUR HOMME designs that are from the runway show and recreates them in fully seam sealed waterproof 3-layer GORE-TEX® material constructions, while maintaining the signature silhouette of the original designs. Featuring extended seams and flap pockets, the selection of monochromatic black vests, coats, parkas, blousons, jackets, and blazers comes replete with reflective logos.

Accompanying the launch of the collection is a series of still images captured by photographer Thue Nørgaard which convey the dynamism of each piece.

More information:
adidas Yohji Yamamoto Y-3
Source:

adidas AG

adidas: Y-3 and Real Madrid launch Travel Collection (c) adidas AG
08.03.2024

adidas: Y-3 and Real Madrid launch Travel Collection

Having recently celebrated the club’s 120th anniversary with a special kit for the 2021/2022 season, this year, Y-3 and Real Madrid have come together once again to bring Yohji Yamamoto’s perspective to the club with a seven-piece travel collection.

Inspired by the signature monochromatic color palette of both Real Madrid and Y-3, the travel collection itself consists of a sleek and elegant selection of pieces in all black. Crafted at the intersection of tailoring and athletic-wear, the suite of pieces includes a short sleeve polo, a long sleeve polo, a pair of shorts, a pair of track pants, a track top, a coach jacket, and a premium faux leather jacket – each made with soft sporting fabrics and finished with collaborative details such as Yohji Yamamoto’s recognizable handwritten signature script wordmark and the Real Madrid crest.

Accompanying the launch of the travel collection is a campaign shot by trailblazing London-based photographer Gabriel Moses featuring past and present Real Madrid icons including Naomie Feller, Jude Bellingham, David Alaba, Misa Rodríguez, and Zinedine Zidane.

Having recently celebrated the club’s 120th anniversary with a special kit for the 2021/2022 season, this year, Y-3 and Real Madrid have come together once again to bring Yohji Yamamoto’s perspective to the club with a seven-piece travel collection.

Inspired by the signature monochromatic color palette of both Real Madrid and Y-3, the travel collection itself consists of a sleek and elegant selection of pieces in all black. Crafted at the intersection of tailoring and athletic-wear, the suite of pieces includes a short sleeve polo, a long sleeve polo, a pair of shorts, a pair of track pants, a track top, a coach jacket, and a premium faux leather jacket – each made with soft sporting fabrics and finished with collaborative details such as Yohji Yamamoto’s recognizable handwritten signature script wordmark and the Real Madrid crest.

Accompanying the launch of the travel collection is a campaign shot by trailblazing London-based photographer Gabriel Moses featuring past and present Real Madrid icons including Naomie Feller, Jude Bellingham, David Alaba, Misa Rodríguez, and Zinedine Zidane.

More information:
adidas Y-3
Source:

adidas AG

adidas Terrex and National Geographic: Rainforest-Inspired Hiking Collection (c) adidas AG
02.02.2024

adidas Terrex and National Geographic: Rainforest-Inspired Hiking Collection

adidas TERREX and National Geographic collaborate once again to launch a collection that pays homage to the rainforest supporting National Geographic efforts.

Throughout the collection, images captured by National Geographic photographers are interpreted in different ways on different products, taken through different hues and applied in various ways on garments across the range:

adidas TERREX and National Geographic collaborate once again to launch a collection that pays homage to the rainforest supporting National Geographic efforts.

Throughout the collection, images captured by National Geographic photographers are interpreted in different ways on different products, taken through different hues and applied in various ways on garments across the range:

  • ADIDAS TERREX | NATIONAL GEOGRAPHIC RAIN.RDY JACKET – Crafted from waterproofing materials and construction, adidas RAIN.RDY products keep the water out. The jacket also features easily-accessible pockets, a stowaway hood and elongated sleeves with hook-and-loop.
  • ADIDAS TERREX | NATIONAL GEOGRAPHIC WINDSTOPPER JACKET - Made from GORE-TEX WINDSTOPPER, this WIND.RDY jacket is wind-resistant and water-repellent.
  • ADIDAS TERREX | NATIONAL GEOGRAPHIC WINDBREAKER - Using advanced materials, adidas WIND.RDY is designed to resist the wind and provide optimised breathability hikers can feel protected and comfortable.
  • ADIDAS TERREX | NATIONAL GEOGRAPHIC GRAPHIC LONG SLEEVE / SHORT SLEEVE TEE – The long sleeve tee combines technical materials with style beyond the mountain, including Aeroready material that wicks sweat to keep dry and comfortable.
  • ADIDAS TERREX | NATIONAL GEOGRAPHIC PANTS - Marry style and functionality by combining outdoor-informed design and street-informed style together, complemented by Durable Water Repellent (DWR) material to stay dry and comfortable.
  • ADIDAS TERREX | NATIONAL GEOGRAPHIC SKIRT - Made in adidas' wind and water-resistant WIND.RDY fabric, this skirt is for adventures on or off the trail.

The theme of this season’s drop was inspired by National Geographic’s seasonal focus on educating people around rainforest awareness and conservation.

More information:
adidas Outdoor outdoor apparel
Source:

adidas AG

nominees Graphic: nova Institut
19.01.2024

Nominated Innovations for Cellulose Fibre Innovation of the Year 2024 Award

From Resource-efficient and Recycled Fibres for Textiles and Building Panels to Geotextiles for Glacier Protection: Six award nominees present innovative and sustainable solutions for various industries in the cellulose fibre value chain. The full economic potential of the cellulose fibre industry will be introduced to a wide audience that will vote for the winners in Cologne (Germany), and online.

Again nova-Institute grants the “Cellulose Fibre Innovation of the Year” award in the context of the “Cellulose Fibres Conference”, that will take place in Cologne on 13 and 14 March 2024. In advance, the conferences advisory board nominated six remarkable products, including cellulose fibres from textile waste and straw, a novel technology for dying cellulose-based textiles and a construction panel as well as geotextiles. The innovations will be presented by the companies on the first day of the event. All conference participants can vote for one of the six nominees and the top three winners will be honoured with the “Cellulose Fibre Innovation of the Year” award. The Innovation award is sponsored by GIG Karasek (AT).

From Resource-efficient and Recycled Fibres for Textiles and Building Panels to Geotextiles for Glacier Protection: Six award nominees present innovative and sustainable solutions for various industries in the cellulose fibre value chain. The full economic potential of the cellulose fibre industry will be introduced to a wide audience that will vote for the winners in Cologne (Germany), and online.

Again nova-Institute grants the “Cellulose Fibre Innovation of the Year” award in the context of the “Cellulose Fibres Conference”, that will take place in Cologne on 13 and 14 March 2024. In advance, the conferences advisory board nominated six remarkable products, including cellulose fibres from textile waste and straw, a novel technology for dying cellulose-based textiles and a construction panel as well as geotextiles. The innovations will be presented by the companies on the first day of the event. All conference participants can vote for one of the six nominees and the top three winners will be honoured with the “Cellulose Fibre Innovation of the Year” award. The Innovation award is sponsored by GIG Karasek (AT).

In addition, the ever-growing sectors of cellulose-based nonwovens, packaging and hygiene products offer conference participants insights beyond the horizon of traditional textile applications. Sustainability and other topics such as fibre-to-fibre recycling and alternative fibre sources are the key topics of the Cellulose Fibres Conference, held in Cologne, Germany, on 13 and 14 March 2024 and online. The conference will showcase the most successful cellulose-based solutions currently on the market or those planned for the near future.

The nominees:

The Straw Flexi-Dress: Design Meets Sustainability – DITF & VRETENA (DE)
The Flexi-Dress design was inspired by the natural golden colour and silky touch of HighPerCell® (HPC) filaments based on unbleached straw pulp. These cellulose filaments are produced using environmentally friendly spinning technology in a closed-loop production process. The design decisions focused on the emotional connection and attachment to the HPC material to create a local and circular fashion product. The Flexi-Dress is designed as a versatile knitted garment – from work to street – that can be worn as a dress, but can also be split into two pieces – used separately as a top and a straight skirt. The top can also be worn with the V-neck front or back. The HPC textile knit structure was considered important for comfort and emotional properties.

HONEXT® Board FR-B (B-s1, d0) – Flame-retardant Board made From Upcycled Fibre Waste From the Paper Industry – Honext Material (ES)
HONEXT® FR-B board (B-s1, d0) is a flame-retardant board made from 100 % upcycled industrial waste fibres from the paper industry. Thanks to innovations in biotechnology, paper sludge is upcycled – the previously “worthless” residue from paper making – to create a fully recyclable material, all without the use of resins. This lightweight and easy-to-handle board boasts high mechanical performance and stability, along with low thermal conductivity, making it perfect for various applications in all interior environments where fire safety is a priority. The material is non-toxic, with no added VOCs, ensuring safety for both people and the planet. A sustainable and healthy material for the built environment, it achieves Cradle-to-Cradle Certified GOLD, and Material Health CertificateTM Gold Level version 4.0 with a carbon-negative footprint. Additionally, it is verified in the Product Environmental Footprint.

LENZING™ Cellulosic Fibres for Glacier Protection – Lenzing (AT)
Glaciers are now facing an unprecedented threat from global warming. Synthetic fibre-based geotextiles, while effective in slowing down glacier melt, create a new environmental challenge: microplastics contaminating glacial environments. The use of such materials contradicts the very purpose of glacier protection, as it exacerbates an already critical environmental problem. Recognizing this problem, the innovative use of cellulosic LENZING™ fibres presents a pioneering solution. The Institute of Ecology, at the University of Innsbruck, together with Lenzing and other partners made first trials in 2022 by covering small test fields with LENZING™ fibre-based geotextiles. The results were promising, confirming the effectiveness of this approach in slowing glacier melt without leaving behind microplastic.

The RENU Jacket – Advanced Recycling for Cellulosic Textiles – Pangaia (UK) & Evrnu (US)
PANGAIA LAB was born out of a dream to reduce barriers between people and the breakthrough innovations in material science. In 2023, PANGAIA LAB launched the RENU Jacket, a limited edition product made from 100% Nucycl® – a technology that recycles cellulosic textiles by breaking them down to their molecular building blocks, and reforming them into new fibres. This process produces a result that is 100% recycled and 100% recyclable when returned to the correct waste stream – maintaining the strength of the fibre so it doesn’t need to be blended with virgin material.
Through collaboration with Evrnu, the PANGAIA team created the world’s first 100% chemically recycled denim jacket, replacing a material traditionally made from 100% virgin cotton. By incorporating Nucycl® into this iconic fabric construction, dyed with natural indigo, the teams have demonstrated that it’s possible to replace ubiquitous materials with this innovation.

Textiles Made from Easy-to-dye Biocelsol – VTT Technical Research Centre of Finland (FI)
One third of the textile industry’s wastewater is generated in dyeing and one fifth in finishing. But the use of chemically modified Biocelsol fibres reduces waste water. The knitted fabric is made from viscose and Biocelsol fibres and is only dyed after knitting. This gives the Biocelsol fibres a darker shade, using the same amount of dye and no salt in dyeing process. In addition, an interesting visual effect can be achieved. Moreover, less dye is needed for the darker colour tone in the finished textile and the possibility to use the salt-free dyeing is more environmentally friendly.
These special properties of man-made cellulosic fibres will reassert the fibres as a replacement for the existing fossil-based fibres, thus filling the demand for more environmentally friendly dyeing-solutions in the textile industry. The functionalised Biocelsol fibres were made in Finnish Academy FinnCERES project and are produced by wet spinning technique from the cellulose dope containing low amounts of 3-allyloxy-2-hydroxypropyl substituents. The functionality formed is permanent and has been shown to significantly improve the dyeability of the fibres. In addition, the functionalisation of Biocelsol fibres reduces the cost of textile finishing and dyeing as well as the effluent load.

A New Generation of Bio-based and Resource-efficient Fibre – TreeToTextile (SE)
TreeToTextile has developed a unique, sustainable and resource efficient fibre that doesn't exist on the market today. It has a natural dry feel similar to cotton and a semi-dull sheen and high drape like viscose. It is based on cellulose and has the potential to complement or replace cotton, viscose and polyester as a single fibre or in blends, depending on the application.
TreeToTextile Technology™ has a low demand for chemicals, energy and water. According to a third party verified LCA, the TreeToTextile fibre has a climate impact of 0.6 kg CO2 eq/kilo fibre. The fibre is made from bio-based and traceable resources and is biodegradable.

More information:
Nova Institut nova Institute
Source:

nova Institut

snowfield-bulky-down-jacket-icicle Photo ALLIED Feather + Down
28.12.2023

Down Apparel for the European Market

ALLIED Feather + Down, global leaders in high performance, ethically sourced down, and MN Inter-Fashion, manufacturers of high performance luxury outerwear, announced that the ALLIED Feather + Down outerwear collection will be available to the European market.  

Originally released only in Japan, the exclusive collection will be available to select European boutique retailers for the fall 2024 season. Limited to a few hundred pieces, this line will showcase the breadth of ALLIED’s down offering, from their industry-leading ExpeDRY down insulation to their exceedingly high performance 1000 fill power down. It will also include MN Inter-Fashion’s experience delivering quality design and craftsmanship to some of the best known fashion houses in the world.

Designed, cut, and sewn by MN Inter-Fashion in Japan using materials from ALLIED and Pertex, the jackets shall represent a collision between cutting edge fashion aesthetics and materials normally reserved for highly technical outerwear. The result is a unique garment with a sophisticated urban look blended with performance that rivals the most technical outdoor apparel available. 

ALLIED Feather + Down, global leaders in high performance, ethically sourced down, and MN Inter-Fashion, manufacturers of high performance luxury outerwear, announced that the ALLIED Feather + Down outerwear collection will be available to the European market.  

Originally released only in Japan, the exclusive collection will be available to select European boutique retailers for the fall 2024 season. Limited to a few hundred pieces, this line will showcase the breadth of ALLIED’s down offering, from their industry-leading ExpeDRY down insulation to their exceedingly high performance 1000 fill power down. It will also include MN Inter-Fashion’s experience delivering quality design and craftsmanship to some of the best known fashion houses in the world.

Designed, cut, and sewn by MN Inter-Fashion in Japan using materials from ALLIED and Pertex, the jackets shall represent a collision between cutting edge fashion aesthetics and materials normally reserved for highly technical outerwear. The result is a unique garment with a sophisticated urban look blended with performance that rivals the most technical outdoor apparel available. 

Source:

ALLIED Feather + Down

Evlox, Recover and Jeanologia launch recycled denim collection (c) Jeanologia
20.11.2023

Evlox, Recover and Jeanologia launch recycled denim collection

On 23-24 November, Recover™, Evlox and Jeanologia will showcase their new recycled denim capsule collection, REICONICS, at Denim Première Vision in Milan.

The collection is the result of a collaborative project between the three companies, combining expertise from each specialist business to improve circularity in the denim industry, from fiber to finish.

It aims to inspire and bring value to the industry by creating truly circular products through a process that implements eco-design, transparency, process measurement, traceability, and scalability.

Made from Recover™ recycled cotton fiber and Spanish cotton, the REICONICS collection is GRS certified and is a tribute to the classic denim fabrics that have been successful in past decades.

It includes a range of premium denim fabrics developed by Evlox, and a total of 14 final garments that will be exhibited at Premiere Vision Denim. Each piece in the collection displays a variety of finishes generated using technology by Jeanologia, reducing water and energy consumption, and eliminating damaging emissions and discharge.

On 23-24 November, Recover™, Evlox and Jeanologia will showcase their new recycled denim capsule collection, REICONICS, at Denim Première Vision in Milan.

The collection is the result of a collaborative project between the three companies, combining expertise from each specialist business to improve circularity in the denim industry, from fiber to finish.

It aims to inspire and bring value to the industry by creating truly circular products through a process that implements eco-design, transparency, process measurement, traceability, and scalability.

Made from Recover™ recycled cotton fiber and Spanish cotton, the REICONICS collection is GRS certified and is a tribute to the classic denim fabrics that have been successful in past decades.

It includes a range of premium denim fabrics developed by Evlox, and a total of 14 final garments that will be exhibited at Premiere Vision Denim. Each piece in the collection displays a variety of finishes generated using technology by Jeanologia, reducing water and energy consumption, and eliminating damaging emissions and discharge.

Just one jacket in the REICONICS collection, using 32% Recover™ recycled fiber and Jeanologia finishing technology, saves up to 240 liters of water; compared to a jacket made with virgin cotton and treated with traditional finishing technique.

Source:

Jeanologia / Sapristi Décom

Three Swiss Brands introduce the "Extraordinary Jacket" Photo: Mammut
The Extraordinary Jacket, a joint development by Nespresso, Mammut, and HeiQ
06.11.2023

Three Swiss Brands introduce the "Extraordinary Jacket"

In a celebration of Innovation and Swiss identity the three brands Nespresso, Mammut, and HeiQ have joined forces to create the "Extraordinary Jacket".

The Extraordinary Jacket is a testament to Swiss design and innovation. Mammut's super-light Ajungilak® insulation now incorporates HeiQ XReflex technology powered by Xefco, which contains part of the aluminum from recycled Nespresso capsules.

Being up in the mountains comes with significant temperature drops. Mammut, HeiQ and Nespresso have cocreated this high-performance insulation jacket that delivers great heat retention while being breathable, so one can enjoy more time above the tree line.

What makes the Extraordinary Jacket genuinely extraordinary is its ability to retain 20% more heat than a conventional insulation jacket of similar thickness. The innovative HeiQ XReflex 3D aluminized scrim layer reflects the body's heat radiation within the insulation layers, so the wearer doesn’t have to produce more energy to stay warm, resulting in effortless comfort even in harsh and demanding conditions.

In a celebration of Innovation and Swiss identity the three brands Nespresso, Mammut, and HeiQ have joined forces to create the "Extraordinary Jacket".

The Extraordinary Jacket is a testament to Swiss design and innovation. Mammut's super-light Ajungilak® insulation now incorporates HeiQ XReflex technology powered by Xefco, which contains part of the aluminum from recycled Nespresso capsules.

Being up in the mountains comes with significant temperature drops. Mammut, HeiQ and Nespresso have cocreated this high-performance insulation jacket that delivers great heat retention while being breathable, so one can enjoy more time above the tree line.

What makes the Extraordinary Jacket genuinely extraordinary is its ability to retain 20% more heat than a conventional insulation jacket of similar thickness. The innovative HeiQ XReflex 3D aluminized scrim layer reflects the body's heat radiation within the insulation layers, so the wearer doesn’t have to produce more energy to stay warm, resulting in effortless comfort even in harsh and demanding conditions.

adidas and IVY PARK unveil all-black collection IVY PARK NOIR (c) adidas AG
11.10.2023

adidas and IVY PARK unveil all-black collection IVY PARK NOIR

adidas and IVY PARK unveil the final installment of their collaboration together, titled IVY PARK NOIR.
The new range represents a culmination of the two brands’ work together, combining adidas’ athletic and functional excellence, with IVY PARK’s signature emphasis on shape, and trend-defying creative vision. Using a singular, black color palette, IVY PARK NOIR intentionally draws focus to fabric, fit and texture, cultivating enduring elegance through sensual, material play.

Considering all chapters of an active way of life- from warm up, to cool down- the collection elevates one’s everyday pursuits through a mix of tight and loose fitting styles. Fabrications include luxurious embossed leather, exposed mesh and lacquered latex that combine to create a complex yet sophisticated capsule. Standout pieces include body-con cropped top and pant, relaxed 3-D molded knit sweatsuits, multifunctional jackets, and the IVY PARK signature jersey.

adidas and IVY PARK unveil the final installment of their collaboration together, titled IVY PARK NOIR.
The new range represents a culmination of the two brands’ work together, combining adidas’ athletic and functional excellence, with IVY PARK’s signature emphasis on shape, and trend-defying creative vision. Using a singular, black color palette, IVY PARK NOIR intentionally draws focus to fabric, fit and texture, cultivating enduring elegance through sensual, material play.

Considering all chapters of an active way of life- from warm up, to cool down- the collection elevates one’s everyday pursuits through a mix of tight and loose fitting styles. Fabrications include luxurious embossed leather, exposed mesh and lacquered latex that combine to create a complex yet sophisticated capsule. Standout pieces include body-con cropped top and pant, relaxed 3-D molded knit sweatsuits, multifunctional jackets, and the IVY PARK signature jersey.

IVY PARK NOIR’s offering includes footwear that re-imagines a new era of style and function. Sleek molded and debossed elements add an architectural foundation to the collection’s sneakers, while a chunky, over the knee boot offers utilitarian fantasy.

More information:
adidas Sportswear footwear
Source:

adidas AG

adidas and Arsenal unveil first away kit with Stella McCartney (c) adidas AG
06.10.2023

adidas and Arsenal unveil first away kit with Stella McCartney

  • The new high-performance away kit design blends bold geometric prints with shades of halo pink and soft, pastel glow blue, pushing the boundaries of on-pitch sport style.
  • The limited-edition range includes a gender-neutral game-day match shirt as well as comfort-first off-pitch pieces for pre- and post-match travel.

adidas and Arsenal have launched the next chapter of their collaboration with Stella McCartney, by revealing the first away kit and travel range for Arsenal Women.

The limited-edition range is designed to support Arsenal Women both on and off the pitch and includes a range of structured silhouettes including a jersey, shorts and stylish travel wear pieces such as a full zip jacket with neon accents, track-style pants, and an oversized tee. As the hero piece of the collection, the striking away shirt takes centre stage thanks to the fusion of geometric patterns with color-blocking accents of halo pink and glow blue. The shirt also features AEROREADY technology, which uses sweat-wicking and absorbent materials to keep players feeling dry.

  • The new high-performance away kit design blends bold geometric prints with shades of halo pink and soft, pastel glow blue, pushing the boundaries of on-pitch sport style.
  • The limited-edition range includes a gender-neutral game-day match shirt as well as comfort-first off-pitch pieces for pre- and post-match travel.

adidas and Arsenal have launched the next chapter of their collaboration with Stella McCartney, by revealing the first away kit and travel range for Arsenal Women.

The limited-edition range is designed to support Arsenal Women both on and off the pitch and includes a range of structured silhouettes including a jersey, shorts and stylish travel wear pieces such as a full zip jacket with neon accents, track-style pants, and an oversized tee. As the hero piece of the collection, the striking away shirt takes centre stage thanks to the fusion of geometric patterns with color-blocking accents of halo pink and glow blue. The shirt also features AEROREADY technology, which uses sweat-wicking and absorbent materials to keep players feeling dry.

Key pieces are crafted with at least 47% recycled polyester and 100% organic cotton as part of adidas' ambition to help end plastic waste.

 

More information:
adidas Stella McCartney Sportswear
Source:

adidas AG

ISKO supports designers at London Fashion Week (c) ISKO
Designs from left to right by: Priya Ahluwalia, Chet Lo, Aaron Esh and Masha Popova
27.09.2023

ISKO supports designers at London Fashion Week

ISKO provided their latest innovation in material science to British designers, Priya Ahluwalia, Masha Popova, Chet Lo and Aaron Esh, for the London Fashion Week SS24 season.

Alongside supplying their latest denim fabrics, ISKO opened its doors to its London-based product development centre, Creative Room London, for finishing and washing of their final designs as well providing expertise and knowledge in denim design and construction.

Priya Ahluwalia
For Ahluwalia’s Spring Summer 24 collection, entitled Acknowledgements, Creative Director and founder Priya Ahluwalia’s research led her on a journey of creative rediscovery.
ISKO’s Ctrl+Z fabric, which is made entirely from recycled and regenerated fibres, was used to create the flower motif denim showcase within 3 looks across jeans and jackets. This development contains no virgin cotton and uses a minimum of 60% recycled materials and the remainder is regenerated cellulose fibres while still giving a look and feel identical to traditional denim and speaks to Ahluwalia’s ongoing commitment to sustainable design and business practices.

ISKO provided their latest innovation in material science to British designers, Priya Ahluwalia, Masha Popova, Chet Lo and Aaron Esh, for the London Fashion Week SS24 season.

Alongside supplying their latest denim fabrics, ISKO opened its doors to its London-based product development centre, Creative Room London, for finishing and washing of their final designs as well providing expertise and knowledge in denim design and construction.

Priya Ahluwalia
For Ahluwalia’s Spring Summer 24 collection, entitled Acknowledgements, Creative Director and founder Priya Ahluwalia’s research led her on a journey of creative rediscovery.
ISKO’s Ctrl+Z fabric, which is made entirely from recycled and regenerated fibres, was used to create the flower motif denim showcase within 3 looks across jeans and jackets. This development contains no virgin cotton and uses a minimum of 60% recycled materials and the remainder is regenerated cellulose fibres while still giving a look and feel identical to traditional denim and speaks to Ahluwalia’s ongoing commitment to sustainable design and business practices.

Chet Lo
This season, Chet Lo took an active stand in reclaiming the power lost during his youth, healing the childhood wounds inflicted by a society that sidelined differences instead of celebrating them.
ISKO’s Ctrl+Z fabric and specialist lasering techniques from ISKO’s Creative Room was used across three looks featuring signature Chet Lo erotic laser prints across denim bottoms.

Aaron Esh
The SS24 season marked the brand’s debut at London Fashion Week, a homecoming of sorts for Esh, who was born and raised in the heart of the British capital, studied at Central Saint Martins and became a finalist at the LVMH Prize earlier this year. The early impulses of Aaron Esh remain steadfast: clothes that combine establishment rigour with the rebellious spirit of youth culture, devotedly crafted for a generation who feels somewhere in-between.
Aaron created bootleg denim ripped jeans made entirely from ISKO Denim using R-TWO50 fabric, which comprises a minimum of 50% pre and post-consumer recycled content. The designer noted the addition of denim accompanied by leathers add a new level of depth to their latest collection.

Masha Popova
Masha Popova’s sophomore catwalk outing, MONSTER was a “seasonless” offering that combines Autumn Winter 2023 and Spring Summer 2024.
Masha continued her obsession with denim manipulation, using various finishings including over-dyeing, flocking, patchwork, scratching and fraying in a variety of colours from vibrant green to silver across jeans, tops and jackets, all developed with the help of ISKO’s Creative Room, London.

Source:

ISKO

adidas TERREX and National Geographic: Aurora Borealis-Inspired Collection (c) adidas AG
20.09.2023

adidas TERREX and National Geographic: Aurora Borealis-Inspired Collection

Following the successful inaugural launch last Spring, adidas TERREX and National Geographic join forces once again with a collection designed to capture the awe-inspiring beauty of the Aurora Borealis.

The core images of the Northern Lights, as captured by National Geographic photographers, are interpreted in different ways on different products, taken through different hues and applied in different places per garment. These include:

Following the successful inaugural launch last Spring, adidas TERREX and National Geographic join forces once again with a collection designed to capture the awe-inspiring beauty of the Aurora Borealis.

The core images of the Northern Lights, as captured by National Geographic photographers, are interpreted in different ways on different products, taken through different hues and applied in different places per garment. These include:

  • The TERREX Swift R3 GORE-TEX National Geographic hiking boot – Blending the lightweight design and cushioning of a trail running shoe with the stability and durability of a hiking boot
  • The all-gender TERREX National Geographic RAIN.RDY 3-IN-1 Jacket – Combining 2.5L waterproof RAIN.RDY shell and polar fleece inner jackets for elevated protection and versatility with a strong visual design inspired by the northern lights.
  • The TERREX National Geographic Softshell Jacket – A functional and stylish option for any adventure outdoor-seekers may have on their agenda. Reinforced shoulders, chest and forearms provide abrasion resistance.
  • The TERREX National Geographic High Pile Fleece Jacket – The add-on for chilly days in the great outdoors. The Fleece Jacket features reflective elements that ensure visibility and safety in the low lights.
More information:
adidas Outdoor outdoor apparel
Source:

adidas AG

IFM researchers Research Fellow Frank Chen, Research Fellow Marzieh Parhizkar, Research Engineer Amol Patil and Associate Professor Alessandra Sutti. Photo Deakin University
IFM researchers Research Fellow Frank Chen, Research Fellow Marzieh Parhizkar, Research Engineer Amol Patil and Associate Professor Alessandra Sutti.
20.09.2023

Deakin/Xefco: Dyeing jeans without a drop of water

Deakin University has signed a partnership agreement with Geelong-based company Xefco as part of its Recycling and Clean Energy Commercialisation Hub (REACH) to conduct new research to transform how our clothing, including jeans, get their colour.

Jeans are one of the most worn garments in the world, but they are also one of the least environmentally friendly, taking around 75 litres of water to dye just one pair.

Deakin’s work with Xefco is helping to explore if a waterless manufacturing process can replace the water intensive processes the clothing industry has used for hundreds of years. The new technology in development is called ‘Ausora’.

Associate Professor Alessandra Sutti, from Deakin’s Institute for Frontier Materials, said it was exciting to be on the commercialisation journey with Xefco, working with the company to discover what is possible and hopefully reduce the world’s fashion footprint.

“If successful, the Ausora technology, which colours fabrics without the need for large quantities of water, will put us a step closer to more efficient and sustainable clothing manufacturing,” Associate Professor Sutti said.

Deakin University has signed a partnership agreement with Geelong-based company Xefco as part of its Recycling and Clean Energy Commercialisation Hub (REACH) to conduct new research to transform how our clothing, including jeans, get their colour.

Jeans are one of the most worn garments in the world, but they are also one of the least environmentally friendly, taking around 75 litres of water to dye just one pair.

Deakin’s work with Xefco is helping to explore if a waterless manufacturing process can replace the water intensive processes the clothing industry has used for hundreds of years. The new technology in development is called ‘Ausora’.

Associate Professor Alessandra Sutti, from Deakin’s Institute for Frontier Materials, said it was exciting to be on the commercialisation journey with Xefco, working with the company to discover what is possible and hopefully reduce the world’s fashion footprint.

“If successful, the Ausora technology, which colours fabrics without the need for large quantities of water, will put us a step closer to more efficient and sustainable clothing manufacturing,” Associate Professor Sutti said.

Xefco CEO Tom Hussey said the company’s new pilot plant, housed at Deakin in Geelong, will test different materials, including specialised fabrics such as waterproof items like outdoor jackets and jeans.

“This is the first stage of Xefco’s vision for the technology, with the REACH project focused on demonstrating the commercial viability of the technology at pilot scale and developing processes so it can be scaled up for commercial production,” Mr Hussey said.

“Together, Deakin and Xefco will push the limits of innovation and see what is possible.”
Xefco’s pilot plant is co-located with Deakin researchers at ManuFutures, the state-of-the-art advanced manufacturing hub at Deakin’s Waurn Ponds campus.

Founded in 2018 Xefco now employs 17 people and its products are already making a difference across the world. Its XReflex technology, which reduces consumption of insulation materials, is being used by some of the world’s leading apparel and fashion brands including The North Face.

Backed by a $50 million grant from the Australian Government’s inaugural Trailblazer Universities Program, with industry and university support taking the total project value to $380 million, REACH is facilitating the development of greener supply chains and accelerating business success as markets move from a throughput economy to a circular economy.

Source:

Deakin University

adidas: Celebrating Women's Tennis with FW23 New York Collection (c) adidas AG
18.08.2023

adidas: Celebrating Women's Tennis with FW23 New York Collection

As part of the 12-piece collection, adidas introduces the SST Jacket – for men and women – as well as the Avacourt in a refreshed look. Both pieces share a bold blue hue – synonymous with the outfit that Billie Jean King wore in the Battle of the Sexes match – which is applied throughout the collection as a consistent design story.

The SST Jacket is inspired by the classic adidas tennis tracksuits from the era when Billie Jean King was at the height of her career, changing tennis on and off the court for years to come.

As part of the 12-piece collection, adidas introduces the SST Jacket – for men and women – as well as the Avacourt in a refreshed look. Both pieces share a bold blue hue – synonymous with the outfit that Billie Jean King wore in the Battle of the Sexes match – which is applied throughout the collection as a consistent design story.

The SST Jacket is inspired by the classic adidas tennis tracksuits from the era when Billie Jean King was at the height of her career, changing tennis on and off the court for years to come.

The Avacourt, having originally launched in 2022, is created and engineered to best support women when playing tennis – featuring a women’s specific last, increased torsion, softer materials and a midfoot support saddle. Updates for the 2023 season bridge today’s silhouette with the one worn by Billie Jean King 50 years ago – which was adidas’ first ever signature tennis shoe for women – via its color story, as well as key material updates. The suede leather tongue has a retro feel and soft premium touch, with the toe guard made from a synthetic suede finishing. Adding to the comfort, the heel collar is lined with terry cloth – a fabric synonymous with the era.

Other key pieces in the collection include the Tennis Modular Leotard AEROREADY Pro with detachable skirt, the Tennis Transformative AEROREADY Dress Pro that evolves into two different styles, and the Tennis Reversible AEROREADY Match Skirt Pro with Tennis HEAT.RDY Short Tight Pro layered underneath. For men, key pieces include the Tennis HEAT.RDY Freelift Polo Shirt Pro, the Tennis Reversible AEROREADY Freelift T-Shirt Pro and the Tennis AEROREADY 2 IN 1 Short Pro.

More information:
adidas Sportswear
Source:

adidas AG

(c) adidas AG
28.07.2023

adidas: Y-3 returns with Fall/Winter 2023 Chapter 3 collection

In Fall/Winter 2023, Y-3 (partnership between adidas and Yohji Yamamoto) returns to present the third chapter of its year long exploratory narrative – with the subversive label taking athletic iconography, silhouettes, and materials and recontextualising them through through the lens of Yohji Yamamoto’s renegade design vision.

Inspired by adidas’ inimitable sporting legacy, Chapter 3’s apparel collection sees Y-3 evolve the collegiate motifs of previous seasons, for an entirely new context. Drawing on vintage varsity style lettering, an array of graphics are applied to jackets, t-shirts, and hoodies, in kettle stitch embroidery, chenille patches, puff prints, and engineered knits. A curated offering of quilted pieces, with cutlines inspired by the adidas Originals Aloxe tracksuit, completes the apparel highlights with a selection of jackets, vests, skirts, and pants.  

The collection is then rounded out by a host of bold accessories including elevated totes, gym bags, backpacks, body bags, knit beanies, caps, and more.  

In Fall/Winter 2023, Y-3 (partnership between adidas and Yohji Yamamoto) returns to present the third chapter of its year long exploratory narrative – with the subversive label taking athletic iconography, silhouettes, and materials and recontextualising them through through the lens of Yohji Yamamoto’s renegade design vision.

Inspired by adidas’ inimitable sporting legacy, Chapter 3’s apparel collection sees Y-3 evolve the collegiate motifs of previous seasons, for an entirely new context. Drawing on vintage varsity style lettering, an array of graphics are applied to jackets, t-shirts, and hoodies, in kettle stitch embroidery, chenille patches, puff prints, and engineered knits. A curated offering of quilted pieces, with cutlines inspired by the adidas Originals Aloxe tracksuit, completes the apparel highlights with a selection of jackets, vests, skirts, and pants.  

The collection is then rounded out by a host of bold accessories including elevated totes, gym bags, backpacks, body bags, knit beanies, caps, and more.  

Having traversed Yohji Yamamoto’s homeland of Japan for the brand’s Spring/Summer 2023 campaigns, the seasonal story journeys to adidas’ mother country of Germany, to capture Berlin’s unique, energetic, and prolific creative community. Shot by local photographer, Lengua, and motion director Thyago Sainte, the stills, moving images, and short film spotlight an enigmatic cast of musical figures that call Berlin home in personally resonant locations.

More information:
adidas Sportswear
Source:

adidas AG

OETI purchases ECS to expand its PPE portfolio photo: OETI
12.07.2023

OETI purchases ECS to expand its PPE portfolio

OETI – a member of the internationally active TESTEX Group – has bought the German company ECS to expand its service portfolio in the field of personal protective equipment (PPE).

OETI has been offering testing services for textile work clothing since 1983 – for about 40 years. Since the introduction of CE labelling for personal protective equipment and the enactment of the PPE Directive by the European Union in 1993, OETI has not only been testing textile personal protective equipment, but now on also certifies it in conformity with EU standards. In 1995, OETI was certified in Brussels as a Notified Body (0534) for type-examinations and quality assurance monitoring of personal protective equipment end products. Testing and certification is carried out in accordance with the current PPE Regulation (EU) 2016/425.

Testing and Certification Body for Eye and Face Protection, based in Aalen, was founded 15 years ago and is a globally active institution for testing and certification of eye and face protection equipment. The company is one of the leading independent testing institutions for personal protection products in laser applications and for welding work.

OETI – a member of the internationally active TESTEX Group – has bought the German company ECS to expand its service portfolio in the field of personal protective equipment (PPE).

OETI has been offering testing services for textile work clothing since 1983 – for about 40 years. Since the introduction of CE labelling for personal protective equipment and the enactment of the PPE Directive by the European Union in 1993, OETI has not only been testing textile personal protective equipment, but now on also certifies it in conformity with EU standards. In 1995, OETI was certified in Brussels as a Notified Body (0534) for type-examinations and quality assurance monitoring of personal protective equipment end products. Testing and certification is carried out in accordance with the current PPE Regulation (EU) 2016/425.

Testing and Certification Body for Eye and Face Protection, based in Aalen, was founded 15 years ago and is a globally active institution for testing and certification of eye and face protection equipment. The company is one of the leading independent testing institutions for personal protection products in laser applications and for welding work.

ECS tests and evaluates occupational health and safety goggles with and without a filter action, passive and active switching protection filters and shields for welders, and laser protection filters, goggles, and shields. The company also tests the optical properties of sunglasses, sports glasses, ski goggles, swimming goggles and motorbike goggles.

With OETI’s takeover, the ECS location in Aalen is retained, and all employees will continue working at ECS. The new Managing Director of ECS GmbH as of 1 July 2023 is Dipl.-Ing. Rolf Diebolder.

‘We are present on the European market, on the American market and, via a representative office, on the Chinese market. With the aid of the new distribution channels through OETI and TESTEX, we want to steadily advance ECS’ expansion and be present on all five continents’, says Managing Director Rolf Diebolder, explaining his strategic plans for ECS. ‘I would like OETI and ECS to develop a joint strategy in order to be able to offer existing and new customers of both companies a complete package which, when combined, will give us a unique selling point in the marketplace’, says Diebolder.

Diebolder also sees further potential in the cooperation with regard to protective laser clothing. According to him, this is where the laser laboratory commissioned by ECS could be used to make textiles laser-safe. In the future, there will be more and more ‘hand-held’ devices, i.e. laser welding devices, for which gloves and protective jackets are needed.

Source:

OETI - Institut fuer Oekologie, Technik und Innovation GmbH

(c) adidas AG
28.06.2023

adidas Originals and KSENIASCHNAIDER present Collaborative Collection

This season, adidas Originals and the progressive Ukrainian label KSENIASCHNAIDER have come together to present a collaborative collection featuring a host of unconventional garments, footwear, and accessories.

Founded in 2011 by Ksenia and Anton Schnaider, KSENIASCHNAIDER is a Kyiv-based independent fashion house centered on creating boundary pushing ready-to-wear, denim, and upcycled apparel and accessories. Drawing on Ksenia’s design language and Anton’s engineering logic, the partners’ eponymous label continues to challenge established conventions to boldly project a new vision of the future.

The collection is anchored by a host of garments which blend the Ukrainian house’s signature aesthetic with adidas’ instantly recognizable brand codes. First, an array of denim pieces – including jeans, jackets, and shirt dresses – are elevated with frayed edges, voluminous cuts, and idiosyncratic details. Second, fresh takes on a timeless adidas classic stand out as adiColor tracksuits, corsets, and dresses are reworked in a patchwork finish.

The adidas Originals x KSENIASCHNAIDER collection launches on July 1st.

This season, adidas Originals and the progressive Ukrainian label KSENIASCHNAIDER have come together to present a collaborative collection featuring a host of unconventional garments, footwear, and accessories.

Founded in 2011 by Ksenia and Anton Schnaider, KSENIASCHNAIDER is a Kyiv-based independent fashion house centered on creating boundary pushing ready-to-wear, denim, and upcycled apparel and accessories. Drawing on Ksenia’s design language and Anton’s engineering logic, the partners’ eponymous label continues to challenge established conventions to boldly project a new vision of the future.

The collection is anchored by a host of garments which blend the Ukrainian house’s signature aesthetic with adidas’ instantly recognizable brand codes. First, an array of denim pieces – including jeans, jackets, and shirt dresses – are elevated with frayed edges, voluminous cuts, and idiosyncratic details. Second, fresh takes on a timeless adidas classic stand out as adiColor tracksuits, corsets, and dresses are reworked in a patchwork finish.

The adidas Originals x KSENIASCHNAIDER collection launches on July 1st.

Source:

adidas AG