From the Sector

adidas drops an all-new sportswear capsule. The collection is inspired by the way the next generation continues to turn tradition on its head with how they move through the world, opting for a fresh comfort-first mindset and rejecting old-world pressures.

To get closer to this mindset, adidas reached out to uncover more about the rise of the cosy fit. Nine in ten believe the clothes they wear impact how mentally comfortable they feel, and over three quarters say they are more likely to thrive in multiple aspects of life when rooted in a true feeling of comfort. With this in mind, adidas’ sportswear capsule is built for next-level comfort both at home and on the streets with a full collection of casual, stylish fits for both men and women.

Fronted by a raft of next generation trailblazers, including global award-winning actress Hoyeon, US gymnast sensation Nia Dennis, American football superstar Tua Tagavailoa, and Chinese national sprinting champion Xie Zhenye, the campaign reveals how choosing comfort in mind and body has given them confidence, more internal headspace, and the ability to embrace any challenges within their journey of progress.

Key looks include:

• Women’s Rib Dress: A straight minimalist silhouette in block-colour black, which can be worn individually or layered for a more expressive look. Features a twister racerback detail, crew neck cut, and side split hem for an added edge
• Men’s Classic Tee paired with Woven Pants and Coach Jacket: Paying homage to sport heritage, the woven pants and coach jacket offer an oversized and relaxed fit, in a neutral but bold colour pairing. The ribbed crewneck tee complements the look with a stylish mixture of textures
• Women’s Oversized Hoodie with Rib Crop Top and Biker Shorts: A muted pastel toned top designed with a cropped hem and matching shorts in soft rib knit material, creating an effortless fresh but cosy look which can be easily layered with a slouchy oversized hoodie
• Men’s Fleece Hoodie layered over Oversized Tee and Fleece Shorts: Relaxed fit basic tee with a vibrant red block logo paired with a boxy hooded jumper which boasts an oversized aesthetic. Complemented by baggy fleece-lined shorts ensures comfort through every move and moment

Huntsman Textile Effects, a global leader in innovative solutions and environmentally sustainable products, will be at Outdoor Retailer in Denver, Colorado this week to present end-to-end solutions that enable outdoor apparel brands to achieve the functionality that outdoor adventurers crave with on-trend aesthetics and a high degree of sustainability.

Resource-saving solutions
Huntsman will highlight the AVITERA® SE Fast process. This technology delivers the lowest environmental impact for dyeing polyester-cellulosic (PES-CO) blends. It combines alkali-clearable TERASIL® W/WW disperse dyes and AVITERA® SE reactive dyes to cut processing time from around nine hours to just six, helping mills to reduce the water and energy required for production by up to 50% and to increase output by up to 25% or more. The new process also delivers outstanding wet-fastness to ensure that sportswear will not bleed or stain during home laundering or while in storage or transit.

EROPON® E3-SAVE is another next-generation water-saving innovation. An all-in-one textile auxiliary for PES processing, it allows pre-scouring, dyeing and reduction clearing to be combined in a single bath and eliminates the need for anti-foaming products, which shortens processing time and further saves water and energy.

Eco-friendly stain and rain resistance
Huntsman will also present eco-friendly finishes that repel water and stains to help garments look new for longer. Continuing its long-standing relationship with Chemours, Huntsman is highlighting Teflon™ EcoElite with Zelan™ R3 technology. The industry’s first renewably sourced water-repellent finish, it contains 63% plant-based materials and exceeds performance levels possible with traditional fluorinated technologies, preserving breathability while offering excellent water repellency and durability.

Another breakthrough for brands and mills is PHOBOTEX® RSY for outerwear. A next-generation non-fluorinated water-repellent finish, its performance is comparable to formulations based on per-fluorinated chemicals (PFCs), delivering sustainable protection that keeps the wearer dry, even in the most demanding environments. It is a perfect combination of excellent water repellency and extremely high wash durability.

Innovative odor control solutions
Huntsman will also showcase antimicrobial and odor-control solutions as part of its partnership with Sciessent. Sciessent’s latest anti-odor technology, NOBO™, has been specifically developed to reduce odors in natural and synthetic fabrics. It can be incorporated into virtually any fabric, making it ideal for everything from base layer and activewear tops to socks and underwear to hiking pants, chinos and hard shell jackets. It offers a cost-effective way to upgrade everyday garments.

In addition, the partners will also present Sciessent’s Agion Active X2®, a next-generation odor-control solution that combines advanced antimicrobial and odor-absorbing technologies to both capture and fight odor-causing bacteria, and Lava X2®, a standalone odor adsorption product and key component of Agion Active X2® that attracts, adsorbs and degrades odors for long-lasing odor protection.

When adidas and Yohji Yamamoto first took to the runway at Paris Fashion week in October 2002 for the inaugural Y-3 collection, the brand with the Three Stripes and the avant-garde Japanese designer changed the worlds of fashion and sportswear. Over ten years later, in 2013, Y-3 introduced one of its most loved sneakers to date – the Y-3 QASA HIGH. Upon arrival, the boundary pushing silhouette made an instant impact in culture, and, having been worn by many of the world’s most forward thinking tastemakers, continues to do so to this day. Now, as adidas and Yohji Yamamoto ring in 20 years of collaboration, the iconic sneaker makes its timely return.

With Y-3 looking back on key moments, designs, materials, and silhouettes from the brand’s history, the Y-3 QASA HIGH once again takes center stage. Instantly identifiable by its expressive EVA outsole, which borrows from adidas’ 90s Tubular running technology, the daring silhouette features a neoprene sock-like upper with stretch mesh, elasticated strapping, a leather toe-cap, and suede heel lining. The avant-garde take on a high top trainer is then completed with a Poron® performance sockliner for cushioning.

Designed by Creative Director Alessandro Michele, adidas x Gucci merges the emblems of the House with those of the iconic sportswear brand. The collection expands on the sartorial streetwear creations that debuted on the runway with a spectrum of sport-inspired pieces, distinguished by the same kaleidoscopic aesthetics of the show.

To present the selection, Alessandro Michele envisioned a series of images inspired by archival catalogs as a cast of characters strikes dynamic poses against brightly colored backdrops alongside sporty props, captured by photographer Carlijn Jacobs.

With the heritage of both brands encoded in a trio of lines, a fixation on stripes plays out across ready-to-wear pieces that echo the silhouettes of athletic staples and leisurewear. Track pants feature the white Three Stripes of adidas on one leg, while the other is defined by the red and green Web of Gucci. Energetic prints portray how motifs like the adidas Trefoil and GG monogram find synergy to amplify two legacies. Conventionally formal pieces like leather heels, suede loafers, and silk scarves enter hybridized territory as well, as they are marked with casual codes. Similarly, retro aesthetics become intrinsically contemporary as they proclaim there are no rules when it comes to dressing up.

Reflecting a shared commitment to innovation, progress, sustainability goals and collective action, the collection features multiple pieces crafted with future-conscious material fabrications including polyester, cotton and viscose.

• Turkish circular knitting market offers prospects in turbulent times

After a four-year, Covid-related break the German circular knitting machine manufacturer Mayer & Cie. is exhibiting with its Turkish representative Mayer Mümessillik (MMÜ) once more at the important International Textile Machinery Exhibition (ITM) in Istanbul. At Booth 713 in Hall 8, Mayer & Cie. will present three machines: the D4-2.2 X interlock machine, the OV 3.2 QCe for double jersey structures and the MV 4 3.2 II for single jersey fabrics. For the Mayer & Cie. and MMÜ team the focus will be on in-person contacts with customers, suppliers and partners. Despite the tense international situation both the manufacturer and its representative are positive about the medium-term outlook for the Turkish market.

Turkey is a market with prospects
“The challenges that the global economy faces are at present enormously wide-ranging, of course,” says Mayer & Cie.’s Turkey specialist Stefan Bühler. “The Russian invasion of the Ukraine, supply chain outages, shortages of raw materials and skyrocketing energy prices all create uncertainty.” And then there is galloping inflation in Turkey and elections in 2023. Yet despite, and in part because of, this state of affairs Bühler and Kahraman Güveri, CEO of Mayer & Cie.’s Turkish representative MMÜ, hold a positive view of the market outlook for the years ahead. Large orders, especially for standard products, are on the increase, Kahraman Güveri explains. That leads to new investments, new companies and a growing demand for refurbished machines that then need to be replaced by new machines elsewhere. And former commission merchants are now enterprises in their own right.

“Apart from that, Turkey benefits from its proximity to Europe, transport routes are manageable,” says Stefan Bühler. “This location advantage attracts brand manufacturers who together with their orders bring new approaches, new designs and new technologies into the country.” And Turkey’s already very highly developed textiles sector benefits too. That, says Kahraman Güveri, is why one can be confident for the next few years, “at least for as long as nothing unforeseen happens”.

Established machines with that something special: OV 3.2 QCe for double jersey structures
The portfolio of machines that Mayer & Cie. is exhibiting at the ITM is tried, trusted and popular. The OV 3.2 QCe is a specialist for interlock fabrics and double jersey structures that it knits in both filament and synthetic fibre yarns. With a conversion kit the OV 3.2 QCe also qualifies as a producer of 8-lock structures, spacer fabrics and fine gauges. The machine is available in a choice of three frames: from open-width and industrial to giant frame. Stefan Bühler, regional sales manager for Turkey, has this to say: “Not for nothing has the OV 3. 2 QCe been one of our most popular machines for years. It is mainly used for sportswear and for leisure- and outerwear.” In Istanbul the OV 3.2 QCe on show will be a 30-inch, E40-gauge model.

D4-2.2 X for fine rib and interlock fabrics
The double-jersey D4-2.2 X is an obvious choice for knitting fine rib fabrics of up to E28 gauge. Spacer and interlock fabrics are also part of the machine’s established repertoire. And it can produce elastomeric plating in both cylinder and dial cam. No matter which of these tasks is assigned to the D4-2.2 X, it performs it with impressive productivity.

MV 4 3.2 II for flexibility in the single jersey sector
In the single jersey sector, the long-established German firm delivers a literally fine solution. The MV 4 3.2 II on show at the ITM knits to an E38 gauge. The machine can also be supplied for gauges from E14 to E60. It is, in addition, highly flexible, with a repertoire that ranges from piqué and double piqué to one-thread fleece and smooth single jersey.

• Dye Sublimation Papers that bring colour to life

At the upcoming FESPA Global Print Expo 2022 (31 May to 3 June) in Berlin, leading specialty papers manufacturer Sappi will be showcasing its extensive portfolio of coated and uncoated dye sublimation papers, containerboard and silicone base papers. At Europe’s most significant trade fair for screen and digital printing, large-format printing and textile printing, visitors to stand 4.2-D20 will have an opportunity to see for themselves the many qualities and diverse applications of Sappi’s papers:

• Experience the comprehensive portfolio of sublimation papers
• Learn about Sappi’s plans to support further market growth
• See the benchmark products for corrugated board production
• Explore the full range of silicone base papers

Investment in increasing production capacities for sublimation papers
Sappi’s theme for this year’s FESPA Global Print Expo is “Seed. Thrive. Earn.” Sappi, one of the world’s leading manufacturers of speciality papers, has indeed planted a seed by recognising the rapidly growing importance of sublimation papers for digital transfer printing. The company recently announced that it will be investing a sum in the low double-digit million euros over the next two years in the expansion of its “Centre of Excellence” for speciality papers at its Carmignano site in northern Italy. The investment aims to increase production capacity to support further growth of the dye sublimation paper business. It will also further improve the company’s first-class service, while shortening delivery times.

Comprehensive product portfolio of sublimation papers for a multitude of applications
Thanks to previous investments, Sappi is ideally positioned to offer an extensive portfolio of dye sublimation papers for digital transfer printing. These are constantly being improved and adapted to the latest market requirements and ongoing developments in sustainability. Sublimation papers are used in the fashion, home textile, sportswear and sports equipment sectors as well as in the soft signage and hard substrates industries.

This year, all papers will be displayed with new designs and materials to give visitors the best possible overview and insight into the numerous application possibilities adapted to a variety of machine types and speeds. In addition to Sappi Basejet, an uncoated sublimation paper, the complete Transjet brand product family will be presented.

High-quality containerboard products for corrugated board applications
For applications such as promotion displays, high-quality packaging or e-commerce cartons, Sappi offers a portfolio of coated and uncoated liner qualities. These guarantee brilliant colour reproduction as well as excellent contrast and improved readability. The 100 per cent virgin fibre Fusion range liners are today’s premium solutions for displays, consumer packaging, shelf-ready packaging and trays. With their homogeneous surface and high whiteness, the virgin fibre liners fulfil all the requirements for strong brand impact at POS.

A full spectrum of silicone base papers
Silicone base paper products complement Sappi’s portfolio at this year’s FESPA. Developed as release liners for self-adhesive applications such as automotive foiling, outdoor advertising and office materials, they offer exceptional siliconization properties as well as easy and efficient processing.

• Kornit Digital Introduces High-Volume Digital Production Solution for Vibrant Decorative Designs on Polyester and Polyester-Blended Apparel
• Kornit Atlas MAX Poly to Transform Professional and Recreational Sportswear, Teamwear, and Sports Brands; Injecting Life into Apparel with Power of Design Across Full Color Gamut

Kornit Digital Ltd. (NASDAQ: KRNT) (“Kornit”), a worldwide market leader in sustainable, on-demand digital fashionx and textile production, introduced today its distinctive Kornit Atlas MAX Poly system – an industry-first direct-to-garment (DTG) solution delivering superior-quality digital decoration for vibrant, colorful design on polyester and poly-blended apparel.

Kornit’s Atlas MAX Poly capitalizes on the demand for fashionable, unique sportswear and apparel. As the industry emerges from a post-pandemic environment in which athletic and leisurewear became mainstream, there is increasing demand for apparel combining polyester and poly-blends with vivid designs across a range of colors. Atlas MAX Poly can transform the multi-billion-dollar professional and recreational sports apparel and teamwear markets, limited today by limitations in mass customization of polyester.

“Kornit Atlas MAX Poly is a game-changer,” said Omer Kulka, Chief Marketing Officer at Kornit Digital. “As fashion and sports apparel merge, there’s new opportunity for innovative fashion on polyester, currently the fastest-growing textile vertical. For the first time, recreational sportswear, promotional, and sports brands can embrace vibrant and colorful design with Kornit’s proven MAX technology – setting superior quality standards for on-demand production previously not possible.”

Unveiled during Kornit Fashion Week Tel Aviv 2022, Atlas MAX Poly incorporates Kornit’s field-proven MAX technology for high-quality premium decoration, process automation, and smart autonomous quality control. With Kornit’s XDi decorative applications, Atlas MAX Poly enables endless designs and creativity on polyester, and empowers new styles for multiple effects and unlimited combinations such as emulating threadless embroidery, high-density vinyl, screen transfer emulations, and 3D effects.

The solution is compatible with mesh and plain fabrics, including brushed polyester, while maintaining durability and breathability. It brings the highest throughput for on-demand polyester decoration, reducing total cost of ownership to drive profitability. Customers gain competitive advantage via Pantone color-matching and a wide color gamut including neon colors for bright and vibrant impressions, using single-step mechanisms minimizing production footprints while maximizing versatility.

Beyond superior quality, graphics, color, and application variety, Kornit Atlas MAX Poly offers efficient, reliable, profitable end-to-end polyester production via:

• Kornit’s ActiveLoad automated garment-loading and pallet adjustment for repeatable, high-quality output with minimal errors reducing time and waste, eliminating operator ramp-up and boosting throughput up to 20%.
• Seamless integration with KornitX Global Fulfillment Network, enabling a pixel-to-parcel-to-doorstep experience. This unleashes untapped demand for polyester short-run production, personalization, and disruptive direct-to-fan and direct-to-recreational business models.
• Integration with KornitX’s workflow ecosystem and Kornit Konnect™ dashboard, optimizing process visibility and control, adding data-driven insights for production floor efficiencies.

• adidas TERREX athlete Laura Dahlmeier tackles Mont Blanc’s Brouillard Pillar with Thomas and Alexander Huber in the film, United By Summits
• The trio are kitted out in adidas TERREX’s new Techrock Mountaineering range
• The adidas TERREX Techrock collection gives climbers the lightweight technical wear required to defy the elements mountainside

Mountaineering is about reaching personal summits. It’s about showing your mettle, finding your freedom and winning in front of no one but yourself and nature.

It’s a version of success that adidas TERREX athlete Laura Dahlmeier is reacquainting herself with. A multiple Olympic and world champion, the German biathlete is used to the noise of winning in front of huge crowds. Now retired, Laura is reconnecting with the challenges of a sport that first gave her a taste of freedom as a child: climbing.
Laura sets herself a particularly formidable goal in United By Summits. In the film, she is joined by German climbing brothers Thomas and Alexander Huber for an ascent of Mont Blanc’s infamous Brouillard Pillar and the rarely-attempted Bonington Route made famous by British climber Chris Bonington in 1965.

For this, and any other climb, mountaineers require lightweight but rugged technical wear that ensures easy movement while defying the elements mountainside, allowing for complete focus on the rock and ice in front of them.

Introducing the adidas TERREX Techrock Mountaineering range – worn by Laura and the Huber brothers in United By Summits as they climb one of the Alps’ most demanding routes.

Keeping climbers dry is the adidas TERREX Techrock Light Gore-Tex Mountaineering Jacket, a lightweight, packable jacket with breathable Gore-Tex Active 3-layer membrane to repel water. Adjustable hood and cuffs are compatible with helmets and gloves.

For insulation on colder climbs, the adidas TERREX Techrock Year Round Down Jacket locks in warmth with adidas-patented HeatSeal baffle construction and PrimaLoft® Gold insulation in the shoulders and cuffs. Pertex® Diamond Fuse 20 Denier yarn provides resistance to abrasion along with a water-repellent DWR-finished fabric.

For rugged, weather-resistant legwear that keeps climbers moving freely on any ascent, adidas TERREX Techrock Mountaineering Softshell Pants balance comfort and protection. Flexible, wool-backed softshell fabric moves easily while a tough nylon surface protects against abrasion. A soft waistband helps prevent bunching under harnesses for an easy-moving silhouette – essential on those long climbing days.

Kitted out in this new adidas TERREX Techrock Mountaineering range 4,000 metres above sea level, Laura and the Huber brothers achieved their goals together.

The Chief Creative Officer is the lead within the adidas design community and is responsible for shaping, defining, and shepherding the creative direction for the global brand and its three major labels – Performance , Originals, and Sportswear – to deliver a unified adidas brand experience. Willis will begin his contract beginning of April, reporting to Executive Board Member of Global Brands, Brian Grevy.

Willis is a creative visionary with a long-standing connection to adidas that dates back to 2005, most notably through his role in the concept and development of adidas by Stella McCartney in partnership with Stella McCartney He has remained integral to the growth and development of the partnership since its launch.

Beyond adidas by Stella McCartney, Willis has built a strong understanding of the company’s consumers, brand, labels, and categories through his work on a number of breakthrough projects, including a lead role in developing some of adidas’ most iconic material innovations.

Outside of his work with adidas he is revered for his tenure as Creative Director of British fashion heritage brand, Hunter, transforming what was a small single product business into a multi-category global fashion brand, and as co-founder of the trailblazing Wallpaper* Magazine. It is through this diverse experience that Willis brings not just creative expertise, but the ability to deliver across commercial, strategic, and leadership functions.

As Chief Creative Officer at adidas, Willis will provide global creative leadership, develop and nurture the brand’s creative culture, and empower teams across all design functions.

“Stepping into a permanent role at adidas and evolving our partnership is a great privilege and feels like an incredibly exciting and natural next step,” said Willis. “The power and influence of the brand on sport , sports culture, and beyond is immeasurable. I welcome the opportunity to help establish a new era of design and brand leadership at adidas and, together with the team, take adidas to even higher levels.”

“Alasdhair is a true icon of the industry and together we have produced some of adidas’ most innovative work, so to now have him lead our design community and set the future of our brand expression is a wonderful thing,” said Executive Board Member of Global Brands, Brian Grevy. “We are looking forward to seeing the influence of his unique creative vision, experience and expertise from developing and establishing some of the world’s most recognised brands.”

With just 3 months to go before Techtextil Frankfurt, UK company Fibre Extrusion Technology Limited (FET), is looking forward to exhibiting at this trade show once again. Techtextil attracts international blue-chip companies at the cutting edge of technology, seeking innovative solutions to technical challenges, so this event represents an ideal opportunity to demonstrate how FET can help achieve their goals.

FET is an acknowledged leader in laboratory and pilot meltspinning equipment for a vast range of applications, such as precursor materials used in high value technical textiles, sportswear, medical devices and specialised novel fibres from exotic and difficult to process polymers. Where melt spinning solutions are not suitable, FET provides a viable alternative with pilot and small scale production wet spinning systems.

However, FET will also showcase at Techtextil its more recent laboratory scale spunbond system, which enables client development of nonwoven fabrics in a number of formats and polymers. FET already has a number of spunbond systems in the field, including composite systems which utilise both spunbond and meltspun functions.

A major theme to be highlighted on the FET stand is Sustainability. The FET range of laboratory and pilot extrusion lines is ideally suited for both process and end product development of sustainable materials.

FET has successfully processed almost 30 different polymer types in multifilament, monofilament and non-woven formats, collaborating with specialist companies worldwide to promote greater sustainability through innovative manufacturing processes.