From the Sector

The PREMIUM and SEEK teams around Anita Tillmann and Jörg Arntz prove their skills with the success of the new Trend and Event Platform. The format, newly shortened to just two days, showed a total of 450 curated, international brands of the new generation, with 250 brands at PREMIUM and 200 brands at SEEK. The motto was quality over quantity. In addition to the brands, the focus was clearly on the know-how of experts from sustainability, tech, and business. If you didn't discover or learn anything new in the last two days you missed out. Visitors from all over the world came to Station Berlin to see what the Premium Group had come up with for this edition - and it did not disappoint.

PREMIUM reinvents itself
The newly curated brand portfolio with many international and unexposed brands were very well received by the community and invited buyers and visitors to explore a diverse, exciting, and coherent brand landscape. The atmosphere was characterised by lightness, lots of sunshine, and good conversations.

For the first time, PREMIUM and the Fashion Council Germany joined forces to present the showroom "CURATED by Fashion Council Germany" with avant-garde designers from Germany and Ukraine. The tech format Yonnaverse addressed the most important innovations for profitability and sustainable growth through digital progress. The event took place physically, digitally, and in the Metaverse.

Iranian artist and milliner Maryam Keyhani showed what surrealism marketing and tangible art can look like with her oversized hat, which floated happily over the grounds and caused surprised faces. The installation by the Italian designer Innerrraum from Berlin was dedicated to Anita Tillmann in gratitude for her international success. Artists such as Sophie Douala from France, Claudia Gillies from New Zealand, and Grycja Erde from Ukraine were a welcome addition in making the PREMIUM visit an experience.

The diverse portfolio also included a range of beauty brands and the beauty lounge offered much-loved make-up, hair and nail touch ups. There were also many new things to discover in the retail sphere. Vintage & Rags presented a new retail concept for second-hand fashion and SPSR showed how to take retail entertainment to the next level through unique live consumer engagement. On the Content Cube stage, Daniel Steindorf, the former owner of Überfahrt, spoke with Inga Klaassen from J'N'C about hospitality fusion, community, and retail, next to other speakers.

SEEK put a stronger focus on sustainability
As in previous editions, a relaxed and positive mood prevailed at SEEK. The community was happy to finally fall into each other's arms again. SEEK convinced with high-quality and original brands and an even stronger focus on sustainability. For the first time, SEEK's brand portfolio consisted of 50% sustainable brands, further strengthening the Conscious Club and allowing it to flourish. The Conscious Club was supported by the sustainability experts from studio MM04, whose 202030 - The Berlin Fashion Summit Denim Pop-up ensured a full Content Cube.

Decision-makers and fashion professionals discussed the learnings of the denim transformation, the new green claims of the EU textile strategy as well as pragmatic solutions on how to remain and act more sustainable and competitive as an industry and individual brand. As a counterpart to Black Friday, Cold Friday, initiated by Dojo Cares, was presented as the "biggest awareness campaign since sales days have existed". Fair fashion and fair working conditions were the focus of the final conference of the "Good Clothes Fair Pay" press conference by Fashion Revolution, which was also part of the Conscious Club. On top of a lot of sustainability inspiration, for the first time there was a space for D2C brands such as VGB and ADR Atelier Roupa, who were involved both as brands and as speakers in the content programme. For two days, two stages were filled with talks and panels with the most relevant themes from fashion, lifestyle, culture and business. Gen Z, Gen Y and Gen Alpha met for espresso martinis and club culture vibes at "Platte raves the Ground" to discover and stage the coolest styles of the scene.

• Focus on the guiding principle of "textile intelligence" and sustainability

Long before sustainability became a trend in the textile industry, Schoeller Textil AG, which has been innovating technical fabrics and smart textile finishing technologies for more than 150 years, made it its mission to develop textile innovations in harmony with nature. Now the company is undergoing an extensive rebranding, whilst unveiling its strong brand foundation in the process. The result embodies the newly defined guiding principle of “Textile Intelligence” - the development and successful implementation of innovative textiles and intelligent textile technologies.

Innovations in the textile industry must meet requirements on several levels – offering both new and optimized solutions to sociological, ecological, and economic challenges of our time. Creating this holistic added value is firmly rooted in the Schoeller brand origin and is still the top priority in textile product development today. The brand essence has thus remained the same, but it has been embodied anew.

“At the beginning of the rebranding process, it was clear to us we had to root ourselves in (Swiss) tradition in order to fully realize Schoeller’s entire brand potential and successfully explore new, digital paths,” said Antonio Gatti Balsarri, Schoeller chief commercial officer.

“The goal of the rebranding is to communicate our traditional brand values in a completely new brand presence. The result was a sharpened brand profile, a clear brand strategy and tonality, as well as a clean, modern corporate design. We will specifically address our sustainability commitment through the expansion of digital touchpoints, their cross-media use, and an increased online presence. Simplified, straightforward, sustainable - in accordance with our greatest source of inspiration: nature.”

Transparency and Sustainability
Paramount to Schoeller’s corporate identity is the full disclosure of brand principles and transparency around all business divisions. A simplified logo design was established by reducing logo elements and colors for a modern look and feel that can be produced in a much more resource-efficient manner. Schoeller’s new brand mantra of “Textile Intelligence” speaks to its company mission of more than 150 years.

Schoeller has been a bluesign system partner from the very beginning and uses the Higg Facility Environmental Module (FEM) to assess sustainable performance. In addition to environmentally-friendly manufacturing processes and careful material selection, the highest quality and sustainability standards in production also mean guaranteeing fair working conditions. Schoeller follows a Code of Conduct that guarantees transparent production chains, environmental protection, and fair working conditions.

“Zero Textile Waste” becomes a targeted brand strategy. While the production of textiles and textile technologies is continuously being optimized to preserve resources, the manufacturing processes are often costly and complex. To this end, Schoeller offers new approaches to efforts around Zero Waste in the industry. Its new online shop, “Schoeller re-Fabric” sells textile remnants from production directly to designers and smaller productions to increase its overall production volume efficiency and avoid textile waste.

The Lenzing Group has been awarded Platinum status in EcoVadis’ CSR rating. The assessment comprehensively covers the four main CSR (Corporate Social Responsibility) practices: the environment, fair working conditions and human rights, as well as ethics and sustainable procurement.

In the previous three years, Lenzing had already received outstanding ratings in all categories, and was awarded Gold status in 2018, 2019 and 2020. “We are very proud to have now achieved the step up to the Platinum level after several Gold ratings in the past few years. At Lenzing, we always think beyond fibres and take responsibility for our children and grandchildren – for whom we do our best in order to constantly improve ourselves. This attitude forms part of our strategic principles and we will continue to work hard to make a sustainable contribution to the environment and to society”, notes Stefan Doboczky, CEO of the Lenzing Group.

The Lenzing Group’s ambitious climate targets form an essential part of its strategy and responsibility to future generations. In 2019, Lenzing became one of the world’s first fiber manufacturers to commit to reducing CO2 emissions per ton of product by 50 percent by 2030, and even becoming climate-neutral by 2050. The Science Based Targets Initiative, a recognised organisation in the area of climate-relevant target-setting, has scientifically validated Lenzing’s climate targets.

This scientific validation also forms one of the essential criteria that EcoVadis highlights in its rating. In addition, the responsible procurement of raw materials – according to social and ecological aspects – was also highlighted as a further core element in the company’s sustainability strategy, as well as support for external environmental initiatives (Sustainable Apparel Coalition, Fashion Industry Charter for Climate Action) and initiatives on labour and human rights issues (Sustainable Apparel Coalition).

The BANGLADESH DENIM EXPO is much more than just a fair. It assembles the denim world in Bangladesh and inspires them to embrace innovations and take new steps. Its 8th edition now centers around the important theme ‘Equality’ - for people as well as for the entire production chain.
 
On 9th and 10th May 2018 Bangladesh will once more welcome the apparel world to the Bangladesh Denim Expo. The fair is one of the denim industry´s most important hubs and has won a reputation as a guidepost, leading the way to the industry´s future.
The current Bangladesh Denim Expo presents the theme ‘Equality’ in order highlight the progress that has been made in Bangladesh regarding equality in the working conditions and treatment of employees. But equality is not only an individual issue, it also has economic and political dimensions. Therefore the Bangladesh Denim Expo wants to mobilize global brands and retailers, manufacturers, governments and development partners to establish a more equitable global apparel supply chain.
The fair will approach the topic from different angles and focus on various aspects of equality and how they can be achieved:

• Equal rights for both workers and employers to ensure that both are treated with respect and can enjoy a good working relationship.
• Equal responsibilities of all stakeholders in the apparel supply chain to ensure safety in the workplace, sustainable work practices, environmental considerations and transparency.
• Equal opportunity for all – regardless of gender, religion or sexual orientation, opportunities should be equal to all and individuals assessed on their capabilities.
• Gender equality – treating men and women equally, including equal pay, no gender discrimination, no sexual harassment and mutual respect, with attention paid that certain gender specific needs are satisfied.

"The Bangladesh Denim Expo has become a spot of regular get together of key denim stakeholders from across the world," says founder and CEO Mostafiz Uddin. "The visitors also exchange their views and discuss the importance of the themes. So, it would be not an exaggeration to say that the Bangladesh Denim Expo is successfully contributing to improving the working conditions by creating tangible awareness."
 
The Bangladesh Denim Expo is expanding with every edition. Over 14,000 pre-registered visitors are expected at the current show that will take place at International Convention City Bashundhara, in Dhaka, Bangladesh. 61 Exhibitors from 14 countries have already confirmed their participation, whereas 46 of them from foreign countries, 15 are Bangladesh-based denim companies.
The upcoming Bangladesh Denim Expo will offer a unique experience for exhibitors and visitors, who will be able to get a comprehensive insight into the Bangladesh denim industry, discovering the latest trends that will shape the business in the next few years and gaining specific knowledge through its seminars and expanded trend zone area.
The seminars of the expo will serve as a platform for knowledge and idea sharing with some of the top experts and leaders from the best companies and organizations of the whole global denim supply chain..
The Trend Zone, giving visitors an insight into the latest trends and also highlighting the key trends in fabric, finishing and styling, is always a distinctive trait of Bangladesh Denim Expo. It will be expanded and enhanced incorporating a new information and exchange area. This is the Bangladesh Denim Expo´s approach to equality - knowledge and inspiration is shared with the entire denim world.