From the Sector

There are only a few days left until the SEEK community comes together at the Station Berlin on 16 and 17 January 2024. The team around SEEK's Show Director Marie-Luise Patzelt is looking forward to welcome around 200 brands, speakers such as Jessica Arnold (Adidas), Sebastian Haufellner (Lodenfrey), Yannik Dietrich (Breuninger), Martyna Zastawna (Vogue), numerous game changers from the sustainability scene and new fashion and lifestyle inspirations.

The new alliance between SEEK and UNION Showroom presents its joint project "THE JUNCTION" for the first time. A selection of high-quality brands with a focus on craftsmanship, origin, and history will be presented in Station Berlin's exclusive loft spaces, includes brands such as A New Sweden, Bruné, Freenote Cloth, Fullcount, Godspeed, Good-Alls, Hidden Aces, Nudie Jeans, Oodoo Boots, Paltò, Viberg, White Sand, and Tenue. THE JUNCTION starts simultaneously with UNION on 14.01.24 and ends with SEEK on 17.01.24.

The SEEK brand portfolio currently encompasses almost 200 brands, including 46 % conscious brands and 45 % newcomers. Buyers and visitors can look forward to brands such as Aer Scents, Bask in the Sun, Chrome, Danner, Dedicated, Givn Berlin, Hestra, Kangaroos, Novesta, Palladium, Pyrenex, Santa Cruz Skateboards, Welter Shelter and Woodbird. Newcomers include Afoam Stories, A Good Company, Dale Of Norway, Good Wool Story, Heimat, Hen's Teeth, Open Era, Pompeii, The Jogg Concept, Wax London and many more.

The SEEK Conscious Club forms the heart of the January edition and is developing into the "place to be" of the sustainability scene. Purpose-driven business practices, systematic sustainability and practical standards will become even more crucial in 2024. With this in mind, the SEEK team introduces the innovative "360 Sustainability Validation" with its partners IVALO.COM and studio MM04. The "360 Sustainability Validation" - powered by IVALO.COM and consulted by studio MM04. Customers can see brand sustainability in 8 different sustainability categories. 360 is a commercial production value chain analysis tool that provides results that are comparable. The aim is to make the complex sub-areas of sustainability in fashion more transparent and comparable. The SEEK team has been working with the sustainability experts at studio MM04 for a long time and is delighted to be part of this important step towards standardising sustainability evaluations. Participating brands in this years Conscious Club are Basic Apparel, Bread & Boxers, Cabaia, Camper, Dawn Denim, Flamingos Life, Isaora, Jan'n June, Kings of Indigo, Rita Row, Secrid, Stapf and Thinking Mu, amongst others.

Together with renowned experts, SEEK is once again presenting a content programme with live interviews, talks, panels and community classes. Speakers such as Carl Tillessen (Deutsches Mode Institut), Steffen Liese (JD Sports), Stephan Huber (Style in Progress), Penny Whitelaw (Good on You), Mimi Sewalski (Avocadostore), Valerie Vogel (Engelhorn), Cheryll Mühlen (J'N'C), Rune Orloff (Pool), Sabine Rogg (Trendbüro), Anthony Lui (A New Sweden), Patrick Bergmann (Famefact), Florian Müller (Müller PR & Consulting) will share their insights exclusively with the SEEK community. The diverse programme includes themes such as pricing and profiling success strategies in times of disruption, a "no-bullshit" guide for brand spaces, the most important LinkedIn and consumer trends for 2024, new chances for recruiting and leadership as well as mental health in fashion.

Devan will showcase the newest additions to their R-Vital NTL Range and Thermic High Cooling technology.

R-Vital® NTL enables textile manufacturers to boost their textiles with a range of active, natural ingredients that have a positive effect on the body and mind. Elements such as Chamomile oil and Arnica Montana are absorbed by the skin and have relaxing, moisturizing or hydrating effects. The biobased content of the R-Vital well-being technology is +97%, readily biodegradable (OECD 301B).

R-Vital® NTL Regenight™: Devan and Lucas Meyer Cosmetics join forces to launch a ground-breaking technology, R-Vital NTL Regenight™, a technology which improves sleep quality and also improves nighttime skin recovery. Using an upcycled oil soluble fraction obtained from Australian Tea tree oil distillation process, Regenight™ acts through both inhalation to improve nighttime rest and through topical action to provide skin recovery.

Tested in real-life context using proven biometric technology, the dual action provided individually by Regenight™ proposes a breakthrough approach to reduce the impact of poor-quality sleep on the skin.

R-Vital® NTL Chamomile oil: Chamomile oil is known for its moisturizing and soothing properties. Additionally, this oil is believed to have antioxidant and inflammatory properties. Furthermore, chamomile oil is renowned for its calming effects and potential to reduce stress and anxiety, helping improve sleep quality.

R-Vital® NTL Warming: Engineered to deliver a gentle warmth, the R-Vital NTL Warming technology ensures a cozy and comfortable sleeping experience. This blend is a solution that infuses a sense of warmth, promoting physical and emotional well-being.

R-Vital NTL Arnica Montana: Harnessing the natural benefits of Arnica Montana, this ingredient, is celebrated for its potent healing and recovering properties.

At Heimtextil Devan will also present a new high cooling technology that provides an optimal and refreshing sleeping climate, ensuring a cool and restful night's sleep. Thermic High Cooling is based on reactive microencapsulated Phase Change Materials (PCMs). The smart heat exchange mechanism keeps the body within its comfort zone. This makes the body suffer less from night sweats, and results in a longer, healthier and more comfortable sleep with fewer awakenings. This new formulation with high cooling level and high solid content, presents around 30% more cooling than standard PCM formulations. One padding allows to achieve high cooling level (no need to run multiple applications). A Bio-based version is also available - Thermic® Bio, where the PCMs are derived from sustainable, natural sources.

This year’s edition of ITMA ASIA + CITME proved to be a success for the exhibiting VDMA member companies. Measured by booked square metres, Germany had the largest contingent, among the foreign exhibitors. More than 40 VDMA member companies were exhibiting their innovative products in Shanghai.

Dr. Janpeter Horn, chairman of the VDMA Textile Machinery Association noted: “Although facing a difficult market situation, this year’s edition of ITMA ASIA + CITME has exceeded the expectations, both in terms of the number of visitors and the quality of the talks. The significant number of foreign visitors to the fair was particularly pleasing.”

Solutions were demonstrated for more sustainable textile productions by most of the exhibitors, and here the VDMA members presented their technologies for saving water, energy and raw materials under the heading “Smart technologies for green textile production.”  

Dr. Uwe Rondé, CEO, Saurer Intelligent Technology AG explained: “Saurer is satisfied with both the number of visitors and the quality of the discussions. Our booth was full from morning to evening with customers focused on latest technologies within the three mega trends: recycling, automation and digitalisation. Although machine utilisation in the spinning mills is still well below average, people are already gathering information and thinking about what to invest in once the market recovers.”

Benjamin Reiners, owner of Reiners + Fürst stated: „This year’s ITMA ASIA + CITME has exceeded our expectations by far. Especially the first day - a Sunday - has brought many high-quality customers and exclusively decision makers to our booth. We estimate about 20% international customers mainly from Bangladesh, Egypt, India, Iran, Pakistan, Uzbekistan and Vietnam. All customers agreed that the market situation at the moment is difficult, capacity usage is between 50-75% in the ring spinning sector and improvement is expected not before the 2nd half of 2024. Nevertheless the general spirit is very positive.“

“This ITMA ASIA was a great success for Trützschler. We welcomed a large number of Chinese visitors to our booth, as well as a significant number of interested international visitors”, said Dr. Bettina Temath, Head of Global Marketing Trützschler Group SE.

Georg Stausberg, CEO of the polymer processing solutions division and chief sustainability officer of the Oerlikon Group stated: „We can look back on a successful show where we were able to meet many of our customers not only from China, but also from Pakistan, India and Indonesia, for example.”

“A very well-attended trade fair, with interesting discussions, great innovative topics, in line with the modern and rapidly developing China" noted Wolfgang Schöffl, head of product line weaving machines and member of the extended management, Lindauer Dornier.

The VDMA Textile Machinery Association and VDMA China were present at the fair, to support the members e.g. with regard to IPR. With the help of a VDMA expert and a contracted law firm, the member company Sahm submitted a complaint application for patent infringement disputes during the exhibition to the onsite IPR office. Both parties, Sahm, and the Chinese company, that used patented design without permission reached an agreement: The Chinese company had to stop displaying functions and designs involving patent infringement on site which meant the removal of some structural parts and the covering of key components protected by patent protection.

Dr. Harald Weber, managing director of VDMA Textile Machinery concluded: “Asia, and China in particular, represent the primary foreign markets for the VDMA member companies in the sector. The Chinese market is the main destination for their exports. Other major export destinations in Asia include India, Pakistan, Bangladesh and Uzbekistan. ITMA ASIA + CITME provides a unique platform to showcase technologies for customers directly in Asia. The VDMA member companies are looking forward to the coming edition of the fair from 14 to 18 October 2024 in Shanghai.”

The latest survey of VDMA members' subsidiaries in China gives reason to hope that the economic situation in the Chinese textile industry could also improve significantly in the second half of the year. In addition, European textile machinery manufacturers are urged to be present on the most important market and at the trade fair and to offer Asian customers most advanced technology for their demanding challenges.

SEEK is not only presenting the first edition of its new chapter in January 2024 but is also welcoming a new partner on board: UNION Showroom. The new alliance from Berlin combines the strengths of both formats intending to offer buyers from all over the world an even more comprehensive experience in Germany's fashion capital.

With united forces, the two teams led by Marie-Luise Patzelt (SEEK) and Felix Engelmann (UNION Showroom) are showcasing their new project "THE JUNCTION". A selection of brands will be presented in Station Berlin's exclusive loft spaces, including Nudie Jeans, Tenue, Viberg, White Sand, Paltò, Freenote Cloth, Ootoo Boots and A New Sweden. At the same time, the lofts are the transition to the UNION Showroom, taking place at the neighbouring Kühlhaus. The collaboration embodies the idea of a cooperative platform that enables buyers to discover the best collections from both platforms.

THE JUNCTION starts simultaneously with UNION on 14.01.24 and ends with SEEK on 17.01.24.

Vietnam is the subject of increasing investment across an array of industries, with its textile sector going from strength to strength in a short space of time. To give key players from across the textile spectrum an opportunity to make their presence felt in this market, the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) will make its debut from 28 February – 1 March 2024. Taking place at the Saigon Exhibition and Convention Center (SECC), the new fair will cover three main product sectors, namely apparel fabrics, yarns and fibres, and garments; home textiles; as well as technical textiles and nonwovens, textile processing, and printing technology.

In line with the industry’s anticipation, the country was identified as the ideal location for ASEAN’s new comprehensive textile platform for several key reasons. Vietnam’s pro-business policies, strategic geographical location, abundant labour force, and favourable trade agreements have contributed to its rise as a global textile manufacturing hub. Agreements such as the Regional Comprehensive Economic Partnership (RCEP); the Indo-Pacific Economic Framework for Prosperity (IPEF); and 15 free trade agreements (FTAs) covering over 60 countries and regions, will further enable participants from across the value chain to conduct cross-border business after connecting at next year’s show. In addition, several key travel initiatives that serve international players have been implemented, including the country’s APEC Business Travel Card programme^[1], availability of e-visas to all nationalities, and visa-free travel for select countries^[2].  

Exhibitors from multiple textile sub-sectors converge in February
In Vietnam’s home textile segment, rising urbanisation, emerging young consumers, and higher disposable incomes are interrelated factors driving growth^[3]. Globally, three of the top trends include recycling; utilising green fibres; and the increasing use of technical fabrics for enhanced comfort and health. At the fair, confirmed home textiles exhibitors include Hanyang Eco Tex, Hohmann GmbH, Phuong Nam Feather, and SIGMA, set to showcase their most up-to-date products, covering bedding, upholstery fabrics, curtain, and sun protection.
 
Utilised for automobiles, civil aviation, construction, health care, and more, Vietnam's exports of technical textiles reached USD 676.6 million for the first nine months of 2022, up 17.1% compared to the same period in 2021^[4]. This in turn bodes well for the country’s import prospects of quality machinery and equipment. Hoping to cater to domestic demand at VIATT 2024, international suppliers in this category include Julai, SIGMA, and Skwentex.

Meanwhile, apparel-related products make up the lion’s share of the country’s textile exports – according to Vietnam Textile & Apparel Association (VITAS), in 2022 these numbered USD 29.1 billion. From Ho Chi Minh to Hanoi, numerous international fashion brands have a manufacturing presence, including Adidas, H&M, Lacoste, Lululemon, Nike, The North Face, Uniqlo, and many more. At next year’s fair, exhibitors such as Avery Dennison, Lenzing, Stylem Takisada-Osaka, and Texwinca, will aim to draw the attention of apparel brands and a wide range of other domestic and international buyers.

The Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is organised by Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE), covering the entire textile industry value chain.

^[1] ‘Everything You Need to Know About Traveling to Vietnam with an APEC Business Travel Card’, April 2023, Vietnam Briefing, https://www.vietnam-briefing.com/news/apec-business-travel-card-vietnam.html/ (Retrieved: November 2023)
^[2] ‘Vietnam Introduces E-Visa for All Nationalities from August 15, 2023’, August 2023, Vietnam Briefing, https://www.vietnam-briefing.com/news/vietnam-introduces-e-visa-for-all-nationalities-from-august-15-2023.html/ (Retrieved: November 2023)
^[3] ‘Vietnam Home Textile Market Size & Share Analysis’, 2023, Mordor Intelligence, https://shorturl.at/wQVWZ (Retrieved: November 2023)
^[4] ‘Vietnam's technical fabric exports continue to be positive’, October 2022, Web Portal of Supporting Industry of Vietnam, https://shorturl.at/lmnvX (Retrieved: November 2023)

from both inside and outside of Asia. Looking ahead, the stage will be set once again at the National Exhibition and Convention Center (Shanghai) next year, allowing exhibitors and buyers from the industry to match their trading needs onsite. Thanks to the resumption of global travel and the ongoing industry recovery, the next Autumn edition is slated to attract even more multinational fairgoers and diverse home and contract textile collections. The fair will return in 14 – 16 August 2024.

A recent study showed a significant rise in corporate travel in 2023, driven largely by the resurgence of live business events and the easing of restrictions following several turbulent years. Adding to this, the Chinese government has announced several measures in a bid to attract more international visitors, including a simplified visa application process as the latest initiative.
 
As one of the largest economies in the world, China is renowned for producing high-value products across the home textile spectrum, making Intertextile Shanghai Home Textiles an essential stop for global suppliers and buyers aiming to kick off the next business season.  
 
Emerging markets have become a significant focus for the industry in recent years. China's exports of home textiles to the ASEAN market amounted to around USD 2.09 billion in the first quarter of 2023, with an increase of 18% year-on-year; of which around USD 1.38 billion was exported in finished goods, seeing a rise of over 42% year-on-year[3]. With this growth in trade, buyers from fast growing emerging markets are expected to increasingly benefit from the Intertextile Shanghai Home Textiles platform to fulfil their sourcing needs.
 
The upcoming Autumn edition will continue to comprise a wide range of home textile products, including bedding & towelling, rugs, table & kitchen linen, upholstery & curtain fabrics, editors, home textile technologies and textile design.
 
Intertextile Shanghai Home Textiles – Autumn Edition is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).

The Trevira CS® brand will be presenting itself with 17 customers and partners as well as an innovative special exhibition at Heimtextil, which takes place in Frankfurt from January 9 to 12, 2024.

Trevira CS customers and partners will be exhibiting their flame retardant products and new collections for the home textiles and contract market at individual stands on the joint booth. Visitors can discover innovations in the areas of yarn production, woven and knitted fabrics and interior solar shading. The exhibitors at the Trevira CS stand will represent all textile applications with their products, from lightweight curtains to heavy upholstery fabrics. In addition to the yarn and fabric manufacturers, one exhibit is dedicated to presenting a traditional craft at the Trevira CS joint stand. The trimming maker Jende Manufaktur will be demonstrating the manufacture of trimmings from flame retardant, UV-stable, spun-dyed Trevira® yarns as well as from materials from the co-exhibiting yarn manufacturers.

The following Trevira CS customers and partners will be exhibiting a wide variety of flame retardant products at the joint stand in January:
Casalegno Tendaggi S.r.l., Chamatex SAS, F.lli Baroni s.r.l., FIDIVI Tessitura Vergnano S.p.A., Hoftex Färberei GmbH, Ilcat by Lei Tsu s.r.l., Jende Manufaktur GbR, Lodetex S.p.A., Mattes & Ammann GmbH & Co. KG, Mottura S.p.A., Pozzi Arturo S.p.A., PUGI R.G. S.R.L., Tessitura Mario Ghioldi & C. s.r.l., Tintoria Sala s.r.l., Torcitura Fibre Sintetiche S.p.A., Torcitura Padana S.p.A. and Wintex S.r.l..

The Trevira CS special showcase 2024 will be held under the motto #treviracsCore. The term "core" means core element / heart and is used in conjunction with a hashtag and another defining term in the digital media for a trend / lifestyle that people feel connected to and follow.

This time, the special show is about demonstrating what Trevira CS fabrics are capable of achieving in addition to their functionality and performance in the design of textile spaces. From a sustainably furnished lounge, to a luxurious interior or a casual outdoor area, to a cozy retreat.

For the design of the special show, all Trevira CS customers were invited to submit their latest Trevira CS products as part of the annual Trevira CS fabric competition. A total of well over 200 articles from more than 50 customers were available. This year's special show will also feature trimmings made from Trevira CS yarns.

Archroma is again partnering with ISPO Academy to inspire promising young design talents in a four-day Masterclass held alongside ISPO Munich 2023 to explore this year’s theme, “CIRCULARITY – Create | Adapt | Revive.”

ISPO Munich is a leading trade fair for the sports industry. It is expecting to welcome more than 50,000 visitors and over 2,000 exhibitors to the Trade Fair Center Messe München from 28-30 November.

Conceived as a bridge between education and industry, the ISPO Academy Masterclass gathers top students from design and fashion schools to collaborate on new sportswear concepts. The aim is to encourage multidisciplinary thinking and future-oriented approaches. The event includes support from industry innovators, including Archroma’s Color Management business, and culminates in a public presentation in which the Masterclass participants present the workshop results to the ISPO audience on November 29.

Sponsoring the Masterclass for the fifth time, Archroma will equip the teams with The Color Atlas by Archroma® to enable them to use a library of 5,760 colors for cotton and polyester fibers to develop their concepts in compliance with leading international eco-standards. The Color Atlas will help the students to both explore new perspectives at the design stage and prepare their presentations with colors that accurately communicate their vision.

INDA, the Association of the Nonwoven Fabrics Industry, connected absorbent hygiene and personal care professionals throughout the supply chain at the ninth edition of Hygienix™, the event for absorbent hygiene & personal care markets, held in New Orleans, Louisiana, Nov. 13-16.

Senior-level leaders enjoyed presentations in these key topics affecting the future of absorbent hygiene:

• AHP Trends, Innovation & Market Statistics
• Redefining Absorbent Hygiene: Navigating Consumer Voice, Sustainable Innovations and the Circular Economy
• The Proof Is in the Pudding – Demonstrating What’s Possible in AHP
• Sustainability Inside & Out – Inputs & Packaging
• Words Matter! Shaping Consumer and Industry Thoughts
• Neither Fish nor Fowl: Designing Hybrid AHP Products
• There Be Dragons: Tales of Innovation

The winner of the Hygienix Innovation Award™ was the Sequel Spiral™ Tampon by Sequel. The Sequel Spiral™ Tampon features a proprietary spiral design that is engineered to be more fluid mechanically efficient, meaning it is designed to absorb more evenly and not leak before it’s full. In August 2023, the Sequel Spiral™ Tampon received clearance from the United States Food and Drug Administration (FDA) as a medical device and the company will now begin a series of consumer trials, with broad availability expected in Q1 of 2024.

New this year to Hygienix was Lightning Talks and pre-conference webinars. Lightning Talks are short presentations covering new trends, products and ideas in absorbent hygiene. The pre-conference webinar topics featured the new Quality Audit Program from INDA and EDANA, an in-depth look at the period care product category, and North American trends and insights in baby diapers.

Back was a hands-on workshop providing attendees with information on the various absorption systems used in disposable hygiene products. This workshop focused on the components and interaction of the absorption system in common commercial hygiene products. The workshop was led by Jim Robinson, Principal, Absorbent Hygiene Insights, LLC.

Jim Robinson received the honor of being named the 2023 INDA Lifetime Technical Achievement Award winner for his decades of technical advancements that have grown the nonwovens industry. Robinson has 33 years in the absorbent hygiene industry, including 28 years as a Technical Service Manager at BASF. Robinson has extensive knowledge of SAP applications, absorbent core formation, and hygiene article design, performance and testing.

Hygienix 2024 will be held Nov. 18-21, in Nashville, Tennessee.

Cinte Techtextil China 2024, one of Asia’s leading technical textiles and nonwovens trade fair, will take place from 19 – 21 September 2024 at the Shanghai New International Expo Centre. In its capacity as a well-established platform for the latest textiles, nonwovens, and equipment, the 18th edition of the fair will offer business opportunities across the industry supply chain. With the previous edition attracting 467 exhibitors from 13 countries and regions across 40,000 sqm, the organisers are looking to build on that success at next year’s show.

With next year’s fair expected to again see strong domestic and international participation, the previous edition featured the return of the Taiwan Pavilion, the 40-exhibitor strong European Zone, and seven Chinese regional pavilions. At every edition, multiple fringe events enhance business connections and provide insights to fairgoers. In 2023, key highlights included the 11th China International Nonwovens Conference, the Advanced Technical Textiles Industry Chain Synergistic Innovation Development Forum, various marine textile and rope netting events, and the “Kingsafe Dangs” University Students’ Showcase.

The fair’s product categories cover 12 application areas, which comprehensively span a full range of potential uses in modern technical textiles and nonwovens. These categories also cover the entire industry, from upstream technology and raw materials providers to finished fabrics, chemicals and other solutions. This scope of product groups and application areas ensures that the fair is an effective business platform for the entire industry.

The fair is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Nonwovens & Industrial Textiles Association (CNITA).