From the Sector

Borealis is commemorating its thirtieth year of operations. Born of a merger between Statoil and Neste, Borealis has expanded from its early Nordic roots to become one of the top polyolefins players. Its dedication to value creation through innovation has produced proprietary and transformative technologies which benefit society and accelerate the transition to a circular economy. The company is regularly ranked as Austria's top innovator in the European Patent Index and holds an extensive patent portfolio of around 8,900 granted patents. In Europe in particular, Borealis has for decades bolstered the industrial landscape by investing in its capital assets, and by providing thousands of jobs.

Innovations
Borealis uses technological innovation to add value to polyolefin-based applications, ensure that production processes are made more resource efficient, and to accelerate plastics circularity. Borstar®, the multi-modal proprietary technology for the manufacture of polyethylene (PE) and polypropylene (PP), has been a mainstay of Borealis success since the start-up of the first Borstar PE plant in Porvoo, Finland in 1995. Borstar has since been joined by other technology brands, like Borlink™, an innovation for the power cable industry; Borstar® Nextension Technology, an innovation that among other benefits facilitates the production of monomaterial applications designed for recycling; or the Borcycle™ M technology for mechanical recycling, which breathes new life into polyolefin-based, post-consumer waste, transforming it into applications with a lower carbon footprint.

Global Expansion
With the strong support of its two majority shareholders OMV (Austria) and The Abu Dhabi National Oil Company (ADNOC, UAE), Borealis continues to expand its global footprint. The joint venture Borouge, established in 1998 in the UAE, and listed on the Abu Dhabi Securities Exchange (ADX) since 2022, is one of the largest integrated polyolefin complexes. It is currently the site of the company’s largest-ever growth project: Borouge 4, the new USD 6.2 billion facility in Ruwais, which will serve customers in the Middle East and Asia. In North America, the Baystar™ joint venture, founded in 2017 and operated with partner TotalEnergies, entailed the construction of a new ethane cracker as well as the most advanced Borstar plant ever built outside of Europe. The PE Borstar 3G plant in Pasadena, Texas was started up in late 2023 and has brought Borstar to this continent for the first time. Borealis’ commitment to Europe as a production location is evidenced by the new, world-scale propane dehydrogenation (PDH) plant currently under construction at Borealis operations in Kallo, Belgium.

Tampon for Men by Finnish hygiene product brand Vuokkoset aims to alleviate the distress transgender men feel related to menstruation. The creative partner behind the idea is TBWA\Helsinki. The product was launched during the international Transgender Awareness Week and sparked a discussion in Scandinavia of the inclusivity of the health and wellness industry.

Research has shown that 93% of transgender men have experienced gender dysphoria related to menstruation. With a tampon designed for men, Vuokkoset sparked a vivid conversation in Finland during the International transgender awareness week (Nov 13 to 19, 2023) with an aim to change perceptions of menstruation and reduce the distress it causes to transgender men.

“Marketing has a huge role in shaping the world around us. As Finland’s leading creative agency and the leading global agency collective, we have an immense responsibility in actively making the world more inclusive. Vuokkoset is a brand that shares this value base and was brave enough to put the campaign together with us in just four short weeks” says Heidi Taina, creative director from TBWA\Helsinki.

Trans men and non-binary individuals may still have menstrual cycles, regardless of hormone therapy choices. This highlights the diversity in experiences related to menstruation among different gender identities.

"When I was young, menstruation felt not only strange but somehow wrong. Our culture does not really acknowledge the diversity of menstruating individuals" says DEI consultant and face of the campaign Dakota Robin, who has been through the gender affirming process himself.

The Tampon for Men will be available as a limited edition in Finland and wider distribution will begin in early 2024. Total sales proceeds are donated to Trasek ry, an organization focused on gender diversity and sexual health. A fully gender-neutral tampon product by Vuokkoset is also being considered.

"Menstrual products - from visuality, advertising to store location - are strongly feminine. It’s time to acknowledge the diversity of menstruating individuals" says Sanna Karhu, CEO of Delipap Oy, the company that manufactures Vuokkoset products.

"This is definitely a step in the right direction. By changing attitudes and broadening perspectives, we can also remove discrimination against gender minorities," concludes Dakota Robin.

PrimaLoft Inc., a leader in advanced material technology, announced the reorganization of its European sales management team. Effective June 1st, Leonardo Loro has promoted to the position of Sales Leader, Europe. Additionally, the company welcomes Mario Vlietinck as the new Territory Manager for France, Benelux & Denmark.

To further streamline operations and maximize opportunities, PrimaLoft is also implementing a territory reorganization to better align existing sales talent with market opportunities. These moves will strengthen the company’s sales strategy in the region.

Leonardo Loro will lead the European sales team and report directly to Chris Humphris, SVP, Global Sales. "With over a decade of experience as the sales and marketing manager for the southern European market, including France, Italy, Spain, and Portugal, Leonardo has demonstrated exceptional skills in building customer relationships and identifying new business opportunities. His invaluable contributions to our sales efforts make him the ideal candidate to lead and elevate our business in Europe", said Humphris. In his new leadership role, Loro will continue to manage brands in Italy and Spain, as well as military sales efforts in Europe.

Mario Vlietinck joins the PrimaLoft team and will be responsible for managing and developing business relationships with PrimaLoft brand partners in France, Benelux & Denmark. Vlietinck brings a wealth of knowledge in sales and the outdoor industry, previously serving as the head of Apparel & Footwear for Katoen Natie, as well as working for brands such as Reebok, Merrell, and Vannese. "Mario’s background in product development, business development, and international sales positions him as a great asset to our company goals,” said Humphris. Vlietinck will report to Leonardo Loro.

Sales Territory Reorganization
Wim Neels, VP of business development for fashion and lifestyle, will be responsible for all Fashion & Lifestyle brands across Europe, with the exception of Italy & Spain, which remain the responsibility of Leonardo Loro.

Bartosz Lassak will expand his territory responsibility to include outdoor performance brands in the United Kingdom, in addition to Eastern Europe and Turkey. He will also handle any opportunities from North Africa, as well as any brands located outside of other European coverage.

Valerie Raths Goesel will oversee the management of all outdoor performance brands in the Germany, Austria, and Switzerland region.

Mats Jengard will remain the territory manager for Scandinavia (Norway, Sweden, Finland & Iceland), focusing outdoor performance brands.

Finland-based circular fashion and textile technology group Infinited Fiber Company has selected AFRY as the main engineering partner for its new flagship factory for producing regenerated textile fibers for leading fashion and apparel brands.

More than 92 million tonnes of textile waste are produced globally every year, with much of it ending up in landfills or incinerators. At the same time, textile fiber demand is increasing rapidly. Infinited Fiber Company’s technology turns cellulose-based raw materials, like cotton-rich textile waste, into a premium regenerated textile fiber that goes by the name Infinna™. The technology, which can be licensed for both new factories and to retrofit existing pulp or viscose production units, offers a solution for eliminating waste and reducing the textile industry’s burden on limited virgin resources.

Infinited Fiber Company currently operates pilot plants in Finland and has announced plans to build a flagship factory there to meet the strong demand from international clothing brands. The flagship factory will be the first of its kind in the world and will use post-consumer textile waste as feedstock. Production is scheduled to begin in 2024. In Finland, the national-level collection of textile waste will begin in 2023, and in the EU, the collection of textile waste will become mandatory in 2025, which will facilitate raw material supply.

The annual production capacity of the plant is planned at 30,000 tonnes of Infinna fiber, which corresponds to the amount of fiber needed for about 100 million t-shirts. Infinited Fiber Company has already sold a significant portion of future production through multi-year sales deals with global fashion brands, who see its regenerated Infinna fiber as an important part of their own circular economy strategies.

AFRY’s assignment includes the basic engineering of the new factory to support the final investment decision. In this basic engineering phase, AFRY will design the combination of several technology and equipment deliveries into one viable plant. AFRY will also provide its AFRY Smart Site services for the digitalization of the factory, utilizing Industry 4.0 technologies to optimize and digitally connect all the factory's processes and operations.

• International Conference on Cellulose Fibres 2022, 2-3 February in Cologne, Germany and online
• Call for Innovations
• Six nominees will get the chance to present their unique products

The footsteps are big: in 2021, Stora Enso from Sweden won the innovation award, granted on the first day of the “International Conference on Cellulose Fibres”. Their new cellulose foam for packaging fully convinced the audience. Second place was taken by Kelheim Fibres (Germany) with their high-quality hygiene products made of cellulose ahead of third place occupant Metsä Spring from Finland that presented a new cellulose fibre production process.

nova-Institute has opened the Call for Innovations for the “Cellulose Fibre Innovation of the Year 2022” award until 15 November 2021. All producers, inventors and pioneers along the entire value chain from feedstock to final product are invited to enter the competition. Developments of new technologies and applications are welcome. An independent expert jury will select a total of six new materials and products from all entries for the award. The innovators get a free 2-day ticket for the conference and the unique opportunity to present and market their product or technology to a huge professional audience. After short presentations of the six candidates at the conference, the three winners will be elected by the participants of the conference and honored with the innovation award at a festive gala dinner.

Following the conference, nova-Institute issues an international press release to announce the winners.

Call for Innovations
More information about the innovation award and the application can be found at www.cellulose-fibres.eu/award-application
Deadline for submission: 15 November 2021

Circular fashion and textile technology group Infinited Fiber Company has secured investments totaling 30 million euros in its latest financing round completed on June 30. The round also brought Infinited Fiber Company new investors, including sportswear company adidas, Invest FWD A/S, which is BESTSELLER’s investment arm for sustainable fashion, and investment company Security Trading Oy. Among the existing investors contributing to this round of financing were fashion retailer H&M Group, who was the lead investor, investment company Nidoco AB, and Sateri, the world’s largest viscose producer and a member of the RGE group of companies.

This securement of new funding follows Infinited Fiber Company’s April announcement of plans to build a flagship factory in Finland in response to the strong growth in demand from global fashion and textile brands for its regenerated textile fiber Infinna™. The factory, which will use household textile waste as raw material, is expected to be operational in 2024 and to have an annual production capacity of 30,000 metric tons. The new funding enables Infinited Fiber Company to carry out the work needed to prepare for the flagship factory investment and to increase production at its pilot facilities in the years leading to 2024.

“We are really happy to welcome our new investors and grateful for the continued support from our older investors,” said Infinited Fiber Company co-founder and CEO Petri Alava. “These new investments enable us to proceed at full speed with the pre-engineering, environmental permits, and the recruitment of the skilled professionals needed to take our flagship project forward. We can now also boost production at our pilot facilities so that we can better serve our existing customers and grow our customer-base in preparation for both our flagship factory and for the future licensees of our technology.”

H&M Group is one of Infinited Fiber Company’s earliest investors. They first invested in Infinited Fiber Company in 2019.

H&M Group has also signed a multiyear sales deal with Infinited Fiber Company to secure its access to agreed amounts of Infinna from the planned flagship factory.

New investor BESTSELLER has struck a similar sales deal with Infinited Fiber Company.

In addition to strong interest by global fashion leaders, the technology has significant promise for major textile fiber producers. Allen Zhang, President of Sateri, said: “Sateri is excited to continue to invest in and collaborate with Infinited Fiber Company as part of our long-term commitment towards closed-loop, circular and climate-positive cellulosic fibers. This financing round marks a major milestone for our collaboration in scaling up next-generation fiber solutions.”

Infinited Fiber Company’s flagship plant preparations are also proceeding on other fronts. Several Nordic and international investment banks have given Infinited Fiber Company proposals on the financing options for the investment.

Infinited Fiber Company’s technology turns cellulose-based raw materials, like cotton-rich textile waste, into Infinna, a unique, premium-quality regenerated textile fiber with the natural, soft look and feel of cotton. Infinna is biodegradable and contains no microplastics, and at the end of their life, garments made with it can be recycled in the same process together with other textile waste.

Outdoor apparel company Patagonia and circular fashion and textile technology group Infinited Fiber Company have signed a multiyear sales agreement for Infinited Fiber Company’s unique, premium-quality regenerated textile fiber Infinna™, which is created out of textile waste. The move marks a major milestone for both companies towards making textile circularity an everyday reality: The deal guarantees Patagonia access to the limited-supply fiber over the coming years and secures future sales income for Infinited Fiber Company as it ramps up production.

Infinna is a unique, virgin-quality regenerated textile fiber with the soft and natural look and feel of cotton. It is created from cotton-rich textile waste that is broken down at the molecular level and reborn as new fibers. Because it’s made of cellulose – a building block of all plants – Infinna is biodegradable and contains no microplastics to clog our seas. Clothes made with it can be recycled again in the same process together with other textile waste.

In April, Infinited Fiber Company announced plans to build a flagship factory in Finland to meet the growing demand for Infinna from global fashion brands. It is currently supplying customers from its R&D and pilot facilities in Espoo and Valkeakoski, Finland. The planned flagship factory will have an annual production capacity of 30,000 metric tons, which is enough fiber for roughly 100 million T-shirts made with 100% Infinna. Infinited Fiber Company expects to have sold the new factory’s entire output for several years during 2021.

More than 92 million metric tons of textile waste is produced globally every year and most of this ends up in landfills or incinerators. At the same time, textile fiber demand is increasing, with Textile Exchange estimating the global textile fiber market to grow 30% to 146 million metric tons by 2030 from 111 million metric tons in 2019. Infinited Fiber Company’s fiber regeneration technology, which uses cellulose-rich waste streams as its raw material, offers a solution both to stop waste from being wasted and to reduce the burden of the textile industry on the planet’s limited natural resources.

Rester Oy, which is developing the plant in Paimio, recycles companies' end-of-life textiles, and Lounais-Suomen Jätehuolto Oy (LSJH), which will hire a production area at the same facility, processes households' end-of-life textiles. The plant will process 12,000 tonnes of end-of-life textiles every year, which represents about 10% of Finland’s textile waste.

The textile industry’s end-of-life textile problem is intolerable. Natural resources are increasingly used to manufacture products, but these materials are lost at the end of their life cycle. About 100 million kilograms of textile waste are generated annually in Finland alone. Reusing this material could reduce the textile industry’s carbon footprint and significantly reduce the use of natural resources.

Rester Oy and LSJH will drive the textile sector towards a circular economy and begin processing textile waste as an industrial raw material. The Nordic countries’ first industrial end-of-textile refinement plant will open in Paimio in 2021. The 3,000-square-metre plant is being developed by Rester Oy, which recycles companies' end-of-life textiles and industrial waste materials. LSJH, which processes households’ end-of-life textiles on its production line, will hire part of the plant.

Outi Luukko, Rester Oy’s board chair, says, “The processing plant will begin a new era of textile circular economy in Finland. As industry pioneers, we are launching a system change in Scandinavia. The transition of the textile industry from a linear model to a circular economy is essential, as virgin materials cannot sustain the current structure of the textile industry. And why should it, when there is so much recyclable material available?”

From the perspective of Rester Oy’s main owner, work clothing supplier Touchpoint, the circular economy plant not only represents resource efficiency, but is also necessary from the perspective of the entire life cycle of a responsible work clothing collection.

Luukko adds, “Finding a local solution to a global problem is a huge leap in the right direction and raises Finland's profile as a pioneer of circular economy."

The future plant will be able to process 12,000 tonnes of end-of-life textiles annually, which represents about 10% of Finland’s textile waste. Both production lines produce recycled fibre, which can be used for various industrial applications, including yarn and fabric, insulating materials for construction and shipping industries, acoustic panels, composites, non-woven and filter materials, and other technical textiles, such as geo-textiles.

LSJH is piloting a full-scale refinement plant

LSJH has launched a pilot production line for processing households' end-of-life textiles. Unfortunately, consumers' end-of-life textiles are heterogeneous, making them a challenging raw material for further processing. Before processing, the textiles are sorted by material into various fibre classes using optical identification technology developed by LSJH and its partners. This ensures the quality of the raw material and the resulting fibre products.

Jukka Heikkilä, managing director for Lounais-Suomen Jätehuolto, explains: “On the basis of the experiences gathered from the pilot project, Lounais-Suomen Jätehuolto is preparing a full-scale refinement plant in the Turku region. As soon as 2023, the plant will process Finnish households' end-of-life textiles. The project involves all waste treatment plants owned by Finnish municipalities.”

Paimio has ambitious goals for circular economy companies

Rester’s initiative aims to create a circular economy cluster in Paimio that combines the processing and reuse of end-of-life textile fibres. Paimion Kehitys Oy, which is owned by the City of Paimio and the local association of enterprises, supports the development of circular economy companies in Paimio.

Mika Ingi, managing director for Paimion Kehitys Oy, says, “We want to step out of our traditional municipal role and create significant added value for everyone taking part. That is why we are involved in the development of a new modern service model based on ecosystem thinking. We are piloting the textile cluster, followed in the coming years by clusters focusing on plastic, construction, and energy. The aim of our service is to support and help develop new profitable business by bringing circular economy companies and their potential customers to innovate together."

The foundation stone of the processing plant was laid today (18 August 2020). The processing plant will begin operations in February 2021.

• At Kingpins Show Amsterdam (24-25 October) the new “Committed Accessories” dedicated to denim take centre stage.

For the appointment with the exhibition dedicated to denim Metalbottoni focuses on its new range of increasingly green accessories which have captured the attention of the northern European brands most attentive to sustainability in the world of jeans and elsewhere. A range of proposals which, in recent months, has progressed remarkably, following the rules established by the corporate responsibility protocol called NO IMPACT.

This is a responsible approach underlined by the promise “Committed Accessories”, but also a strategic choice with a view to approaching those markets which so far have appeared to be most keen on the subject, for example northern Europe, Benelux and the United States, California in particular. This means that Metalbottoni is acting with increasing assertiveness on those scenarios where it has been present for a long time, in order to increase the segments depth, intercepting new ones, thanks to its wide-ranging eco-compatible proposal.

NO IMPACT: “Committed Accessories” expanded

It is the constant search for sustainable innovation that reveals the extent of the progress made over the past few months by Metalbottoni. For the Kingpins Show exhibition, there are many novelties in store from the company, extending its range in terms of sustainability. Firstly, there is the new MONSTER line eco-processing, special for pure denim, which – apart from metal – includes new material solutions developed through high-profile collaborations.

Also the LEATHER ACCESSORIES line is extending its range of sustainable materials. The line of tags and rear waistband labels is enhanced through interpretations based on two new eco-friendly materials: recycled jacron and cork. For denim designed to be 100% green, also in accessories. Sustainable proposals are increasingly integrated throughout the Metalbottoni range, for example the new glossy and satin finishing developed for the line LABORA on exclusive metal accessories.

Partnerships with brands from northern Europe: Bik Bok and Kings of Indigo

One of the most important collaboration in sustainable fashion is the one with the Norwegian brand Bik Bok. The brand that was founded in 1973 dedicated to young women, today offer accessible trend driven fashion through a network of over 200 single-brand stores in Norway, Sweden, Finland and Austria. The brand has since 2017 chosen to use only BCI (Better Cotton Initiative) certified cotton for their in house premium denim brand Never Denim. For Never Denim Metalbottoni has realized a series of jeans buttons and personalized rivets, all entirely produced according to the NO IMPACT protocol; which means recycled raw materials, no use of chemical agents, through processing and machinery that minimize the use of water and electricity, resulting 100% from photovoltaic panels. All these features are part of a capsule developed for the new AW 2018 collection for Never Denim entirely made with Fair Trade certified cotton. Thanks to this project, the No Impact becomes an integral part of a collection that is aimed at a very large, young and aware public.

Another important brand which has chosen the new NO IMPACT metal accessories is Kings Of Indigo, the Dutch denim mill which is presenting top-quality jeans, inspired by traditional American style, combined with Japanese attention to detail, which today has as many 250 authorised dealers in 12 countries, with a very strong focus on northern Europe.

More and more sportswear for the new Monster SS 2020 collection

The great Metalbottoni classic dedicated to denim confirms the trend of strongly merging with the world of sportswear. The MONSTER line introduces the style developments of the SS 2020 season, with the range being more and more influenced by technical and sports interpretations, alongside sustainable production processes based on the NO IMPACT protocol. The new MONSTER proposals include items made of non-metal material, using sustainable processes, of natural origin and 100% biodegradable; these accessories are similar in appearance to traditional polyester, interpreted in a responsible way, developed through a series of special and unique effects. Also the button, rivet and small plate range has been restyled, having always been the core of the MONSTER line. Today the number of solutions available increases  hanks to new vintage finishing, developed on metal accessories, which are also totally green. “The denim world is moving in a clear direction: that of sustainability.” says Maria Teresa Ricciardo, Creative Director at Metalbottoni, “This is true in particular for some markets, which are strategic for us, and where we are proving increasingly successful, thanks to constant product and process research from a green  perspective, which Metalbottoni today is able to offer within the framework of the NO IMPACT pathway which we have been pursuing for a long time”.