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Manel Echevarria Photo Ananas Anam
Manel Echevarria
06.09.2023

Ananas Anam: Manel Echevarria new CEO

Ananas Anam, the provider of innovative low-impact textile solutions made from pineapple leaf waste, announced the appointment of Manel Echevarria as the new CEO. The Spanish executive who had previously worked as CEO for Grupo Excens Sports and Lacoste Iberia, as well as in senior executive roles for Swarovski and MontBlanc, will lead the global business from its European research and production site near Barcelona in Spain.

At the beginning of the year, the company reported the successful closing of a funding round led by HALTRA Group, a family-backed sustainable investment firm in Luxembourg and a group of strategic investors, including the French Compagnie Fruitière, one of the leading producers in Europe and major fruit producer in the Africa-Caribbean-Pacific region, as well the global automotive technology supplier Forvia, and Asahi Kasei Corp, a leading Japanese multinational group working in innovative materials and technologies.

Ananas Anam, the provider of innovative low-impact textile solutions made from pineapple leaf waste, announced the appointment of Manel Echevarria as the new CEO. The Spanish executive who had previously worked as CEO for Grupo Excens Sports and Lacoste Iberia, as well as in senior executive roles for Swarovski and MontBlanc, will lead the global business from its European research and production site near Barcelona in Spain.

At the beginning of the year, the company reported the successful closing of a funding round led by HALTRA Group, a family-backed sustainable investment firm in Luxembourg and a group of strategic investors, including the French Compagnie Fruitière, one of the leading producers in Europe and major fruit producer in the Africa-Caribbean-Pacific region, as well the global automotive technology supplier Forvia, and Asahi Kasei Corp, a leading Japanese multinational group working in innovative materials and technologies.

“The appointment of Manel Echevarria as a seasoned CEO with an impressive track-record in the fashion and luxury industry marks another important milestone in setting Ananas Anam up for the next phase of growth” says Dr. Christian Kurtzke, Chairman of Ananas Anam. “Following our investment in the development of an impressive portfolio of next-generation innovative biodegradable, traceable and sustainable materials, and into the setup of its network of strategic partners on the supply and shareholder side, Manel will provide the leadership for driving growth and industrial scale of this pioneering sustainability brand amidst a continued challenging global market environment in fashion, interiors and automotive.”

With Ananas Anam’s core portfolio of innovative materials, the company has successfully collaborated with well-known brands including Nike, Hugo Boss, H&M, Paul Smith and Cat Footwear and sustainable-fashion pioneers like Ecoalf to drive innovation in footwear, as well as with fashion brands like Carolina Herrera in the area of bags and accessories, substituting animal leather in the product design with its vegan, cruelty-free, low-impact and sustainable pineapple leaf fibre based textiles. In July 2023, at the Premiere Vision exhibition in Paris, the company presented the next generation of Piñatex as well as its breakthrough innovation Piñayarn as a biodegradable, traceable and sustainable yarn, and introducing Anam PALF, as a commercially available premium textile grade pineapple leaf fibre, opening up a world of new applications and markets.

“Driving the sustainability transformation in fashion, as well as in interiors and automotive has become a key priority on the agenda of brands and OEMs around the world,” says Manel Echevarria, CEO Ananas Anam. “I am proud to have the opportunity to lead the company in this decisive time, and I am looking forward to collaborating with our exceptional Spanish founder, Dr Carmen Hijosa, and Josep Taylor in Spain, with Bruno de Penanster and his team in the UK, as well as with Chuck Lazaro and his team in the Philippines to turn this amazing sustainability ambition and purpose into a reality.”

Source:

Ananas Anam

29.03.2022

C.L.A.S.S. SMART VOICES: A Spotlight On Water Saving Solutions

According to the United Nations Conference of Trade and Development, the fashion and textile industry represents one of the major polluters of water in the world, with an estimated 93 billion cubic metres of water used per year.

On the occasion of Water Day, C.L.A.S.S. CEO and Founder Giusy Bettoni talked to Sensil® BioCare, Kornit, Ecoalf and Unesco on how their strategies and processes can preserve our most precious, yet limited resource.

Key Takeaways from the Speakers:
"The ocean is absolutely crucial for the survival of this planet, since it almost covers 71 percent of its surface. Writer Arthur Clarke once said: how inappropriate is to call this planet earth, when it is clearly planet ocean."
- Francesca Santoro, Programme Specialist at IOC UNESCO Regional Bureau for Science and Culture in Europe

According to the United Nations Conference of Trade and Development, the fashion and textile industry represents one of the major polluters of water in the world, with an estimated 93 billion cubic metres of water used per year.

On the occasion of Water Day, C.L.A.S.S. CEO and Founder Giusy Bettoni talked to Sensil® BioCare, Kornit, Ecoalf and Unesco on how their strategies and processes can preserve our most precious, yet limited resource.

Key Takeaways from the Speakers:
"The ocean is absolutely crucial for the survival of this planet, since it almost covers 71 percent of its surface. Writer Arthur Clarke once said: how inappropriate is to call this planet earth, when it is clearly planet ocean."
- Francesca Santoro, Programme Specialist at IOC UNESCO Regional Bureau for Science and Culture in Europe

"Sensil® BioCare is our solution to reduce the persistence of textile waste in the ocean. We embedded technology in it so that if any microfiber is released in the washing, they will break down faster than conventional nylon. Based on an external study, we have seen an almost 60 percent microplastic reduction in two years"
- Michelle Lea, Vice President Global Marketing at Nilit

"When it comes to our printing processes, almost no water is in use and the waste is minimal. We have never seen this before in this industry. Based on LCA tests, when compared to screen printing our "Atlas Max" printer saves up to 93 percent of water, while the "Presto" printer saves up to 95 percent of water".
- Michal Arbel, Sustainability Communication Lead at Kornit Digital

"One of the most important projects of the company is Upcycling the Oceans, with the aim of tackling the marine litter in collaboration with the fishing sector. Last year, we collected 300 tons of litter from the seabed, and we promoted circular economy by transforming the waste in products."
- Irene Diez, Director at Ecoalf Foundation

07.02.2022

Bemberg™ by Asahi Kasei is back at Première Vision

Bemberg™ is back at Première Vision to celebrate its 90th anniversary through its latest collections, premium partnerships with contemporary brands such as ECOALF and a brand new visual identity. The industry-leading textile fair will represent another pivotal occasion for Bemberg™ to showcase its latest claim “Crafted Elegance”, which perfectly embodies its values of preciousness, quality and refined aesthetic blended with innovation and responsible values.

Born in 2009, both the name and concept of ECOALF came after the birth of Javier Goyenche’s - founder and president - two sons: Alfredo and Alvaro. He wanted to create a truly sustainable fashion brand and believed the most sustainable action to take was to stop using natural resources in a careless way to ensure them to the next generation. Since then, Ecoalf’s mission has been to make a new generation of recycled products with the same quality and design as the best non-recycled.

Based on this design idea, the Mery dress and Patrica pants are part of Ecoalf’s FW21 collection and both made with 100% Bemberg ™ Cupro by Asahi Kasei.

Bemberg™ is back at Première Vision to celebrate its 90th anniversary through its latest collections, premium partnerships with contemporary brands such as ECOALF and a brand new visual identity. The industry-leading textile fair will represent another pivotal occasion for Bemberg™ to showcase its latest claim “Crafted Elegance”, which perfectly embodies its values of preciousness, quality and refined aesthetic blended with innovation and responsible values.

Born in 2009, both the name and concept of ECOALF came after the birth of Javier Goyenche’s - founder and president - two sons: Alfredo and Alvaro. He wanted to create a truly sustainable fashion brand and believed the most sustainable action to take was to stop using natural resources in a careless way to ensure them to the next generation. Since then, Ecoalf’s mission has been to make a new generation of recycled products with the same quality and design as the best non-recycled.

Based on this design idea, the Mery dress and Patrica pants are part of Ecoalf’s FW21 collection and both made with 100% Bemberg ™ Cupro by Asahi Kasei.

The Parisian exhibition completes the company’s celebrative two-chapter journey. The first half was presented during Pitti Uomo, where Bemberg™ showed archival suits crafted by the historic Sartoria Litrico and lined in Cupro. Behind them stood the new visual image of Bemberg™, focused on exceptional beauty, one-of-a-kind uniqueness and joyful comfort.

Source:

Bemberg™ by Asahi Kasei / C.L.A.S.S.

PREMIUM and ECOALF are taking steps towards sustainability. (c) Premium Group
Javier Goyeneche, President and Founder of ECOALF.
17.12.2018

PREMIUM and ECOALF are taking steps towards sustainability

  • STOP TALKING. START ACTING.
  • Climate change is real. And so is the responsibility of every human being to help in reducing waste.

We no longer want to talk about sustainability, we want to act. For January, PREMIUM is partnering with Spanish fashion label and sustainable clothing pioneer ECOALF. The brand will present its lifelong mission and latest collection in a dedicated space as well as an art installation together with conceptual artist Juan Garaizabal.

"2019 is all about digital first and an active debate about social and environmental issues. Transparency and sustainability are key words. By reducing plastic waste on all our shows, teaming up with ECOALF and giving this wonderful brand dedicated space and time for spreading their message, we are taking steps into right direction. Every little action counts. We should talk about the things we do more instead of talking about what we are not doing. We all need to wake up. Now.” – Anita Tillmann, CEO PREMIUM Group

  • STOP TALKING. START ACTING.
  • Climate change is real. And so is the responsibility of every human being to help in reducing waste.

We no longer want to talk about sustainability, we want to act. For January, PREMIUM is partnering with Spanish fashion label and sustainable clothing pioneer ECOALF. The brand will present its lifelong mission and latest collection in a dedicated space as well as an art installation together with conceptual artist Juan Garaizabal.

"2019 is all about digital first and an active debate about social and environmental issues. Transparency and sustainability are key words. By reducing plastic waste on all our shows, teaming up with ECOALF and giving this wonderful brand dedicated space and time for spreading their message, we are taking steps into right direction. Every little action counts. We should talk about the things we do more instead of talking about what we are not doing. We all need to wake up. Now.” – Anita Tillmann, CEO PREMIUM Group

ECOALF creates high-quality garments using recycled materials collected from the bottom of our oceans. Commitment, sustainability and innovation are at the core of everything the company does, resulting in both conscious and stylish urban, adventure, knitwear and activewear pieces.   
 
“I love collaborating with people that also believe we have the opportunity to change the world for the better. It’s no longer about what you do, but how you do it. It is important to stand up for what you believe in, because fashion cannot just be about looking good.” – Javier Goyeneche, President and Founder of ECOALF. 

On Wednesday, January 16th, at 10am and 2pm, Goyeneche will present his brand’s values, philosophy and way of working on the experience floor of SHOW&ORDER X PREMIUM at Kühlhaus, right next to the STATION area. Show visitors, media and other exhibitors are invited to listen, learn and discuss.   
 
The art piece in partnership with Garaizabal unveiled at PREMIUM on January 15th is filled with waste to portray our everyday reality, and purposefully interactive so that visitors can throw their own trash inside the installation. The aim is to educate about correct waste disposal and show that every individual’s decision matters: Stop, Think, Act.