From the Sector

Aim: Reducing returns and thus increasing sustainability in fashion e-commerce

Hohenstein, a global market leader in apparel sizing and fit development, has invested in AI technology startup, Sizekick. The collaboration will enable accurate decisions on apparel size, improving online shopping experiences, reducing returns and preventing the associated CO2 emissions.

Hohenstein’s 1.3 million Euro investment in the 2022 startup will drive growth in the Sizekick team and enable the 2023 launch of its smartphone app for online shoppers.  The technology will enable online shoppers to find the right clothing size in a few seconds via smartphone.

Sizekick puts an end to unnecessary size-related returns in fashion online retail. The Munich-based company uses artificial intelligence and computer vision technology to recommend the right clothing size to customers in partner web stores. With the help of the integrated Sizekick software and a smartphone, anyone can find the right size in a few seconds. Fashion and sports brands, but also multi-brand stores or marketplaces can integrate the "Sizekick Button" in their online store. Sizekick offers its solution as Software-as-a-Service (SaaS).

"The strategic partnership with Hohenstein enables us, as a new AI solution, to meet the high demands of the market right at the start and to take on the role of technology leader. Our artificial intelligence is already learning thanks to the comprehensive Hohenstein database of 3D body scans. This is an extremely big advantage for our AI," highlights Jake Lydon, CTO at Sizekick.

The Italian company offers its dyeing technology for practical and theoretical design explorations at the Fashion For Good Museum in Amsterdam.

On Saturday October 22nd in Amsterdam, Andrea Venier, Officina39 Managing Director, took part in the Denim & Dyeing seminar to talk about Recycrom™, the patented revolutionary and sustainable dyestuffs range obtained through an innovative upcycling process that involves textile fibers from used clothing and manufacturing waste for dyeing and printing applications.

The seminar was organized inside the Fashion For Good Museum by the Stichting Textielcommissie Nederland, together with a Design Challenge to which took part a selection of young designers who have explored Recycrom™’s colorful potential in their creations. The winning designs are exposed in a 2-week pop-up show at Fashion For Good Museum.

The Museum is also hosting the “Knowing Cotton Otherwise” exhibition, that highlights the relationship between cotton and the fashion industry, the role of cotton in an increasingly intertwined web of global cultures, and the sustainable innovations driving its circular transformation.

Innovative solutions from Fashion for Good Innovators Oritain and Officina39, which tackle some of the challenging aspects of cotton’s production such as origin and traceability, dyeing and water use, are also used by the artists in their installations. Three of them have been inspired by the ecofriendly dyeing potential of Recycrom™: the protagonist of the meeting between art and fashion, sustainability and design, past, present and future of the industry. The first artist that has challenged herself is Caithlin Courtney Chong, who has realized an artwork installation with Recycrom™ in the print room, and a suggestive installation dedicated to Officina39’s sustainable dyestuffs.

• Lenzing becomes partner company of CISUTAC
• New project CISUTAC, co-funded by the EU, shall remove barriers to circularity in the textile industry
• Lenzing will make a contribution in cellulose recycling

The Lenzing Group, a leading provider of specialty fibers for the textile and nonwoven industries, is reinforcing its commitment to circularity by becoming a partner in the CISUTAC (Circular and Sustainable Textile and Clothing) project that is co-funded by the EU. The new consortium was established to support the transition to a circular and sustainable textile sector and, as well as Lenzing, the 27 consortium members include the industry association Euratex, textile company Inditex, PVH, Decathlon and non-governmental organization Oxfam. For its part, Lenzing is focusing on the development of recycling processes for cellulose.
 
CISUTAC aims to remove current bottlenecks in order to enhance textile circularity in Europe. Its goal is to minimize the sector’s total environmental impact by developing sustainable, novel and inclusive large-scale European value chains.

• Partnership with Spectro Coating Corp. Expands Horizons for the World’s First In-fiber Sustainable Infrared Viscose

CELLIANT® Viscose, which converts body heat into energy, is a combination of nature and performance. It was developed by materials science leader Hologenix®, creators of CELLIANT, a natural blend of IR-generating bioceramics used in textiles, and Kelheim Fibres, a leading manufacturer of viscose specialty fibers. It is the world’s first in-fiber sustainable infrared viscose.  Now Hologenix has partnered with Spectro Coating Corp., the largest vertically integrated flock coating and flock fabric manufacturer in the world, to create the first flocked infrared material with CELLIANT Viscose.

Flocking is an application method in which tiny fibers are piled on to the surface of a textile, creating textures for both decorative and functional purposes. CELLIANT Viscose in a flocked material has many potential applications in the medical field for tapes, bandages, braces and orthopedic products, home textiles and decor, dog beds, clothing, and more.  CELLIANT features natural, ethically sourced minerals, which convert body heat into infrared energy for increased local circulation and cellular oxygenation.  These CELLIANT minerals are then embedded into viscose plant-based fibers. The Viscose fibers are then flocked onto a base material. CELLIANT Viscose provides all the benefits of being a viscose fiber — lightweight, soft, highly breathable, excellent moisture management — as well as the fiber enhancements from CELLIANT infrared technology.

CELLIANT Viscose is the first IR flocked material that Spectro is producing. CELLIANT Viscose also represents a further expansion into sustainable products for Spectro. In addition, Spectro products are made in the USA, as is CELLIANT’s mineral blend.

• Aims to tackle the immense textile waste generated in urban environments, on the back of import bans of waste materials
• Addresses the shortcomings of current textile recycling technologies, which are unsuitable for urban settings due to the use of heavy chemicals
• Technologies developed by the newly-formed RGE-NTU Sustainable Textile Research Centre will be test-bedded in RGE’s pilot urban-fit textile recycling plant, projected for completion as early as 2024

Royal Golden Eagle (“RGE”), a global group of resource-based manufacturing companies, which includes a world-leading viscose fibre producers Sateri and Asia Pacific Rayon (APR), is developing urban-fit, closed-loop textile-to-textile recycling solutions, through the newly-formed RGE-NTU Sustainable Textile Research Centre (RGE-NTU SusTex). This is a five-year research collaboration between RGE and Nanyang Technological University, Singapore (“NTU”), to accelerate innovation in textile recycling that can be deployed in urban settings. The research centre will develop new technologies to recycle textile waste into fibre and create new, next-generation eco-friendly and sustainable textiles.

This move comes on the back of the tightening of waste import bans in countries such as China, India and Indonesia, which are among the world’s largest waste processors. The stricter import bans have left cities in need of viable local textile recycling solutions to tackle the immense textile waste generated.

RGE Executive Director, Mr Perry Lim, said, “Current textile recycling technologies, which rely primarily on a bleaching and separation process using heavy chemicals, cannot be implemented due to environmental laws. At the same time, there is an urgent need to keep textiles out of the brimming landfills.” He added, “As the world’s largest viscose producer, we aim to catalyse closed-loop, textile-to-textile recycling by developing optimal urban-fit solutions that can bring the world closer to a circular textile economy.”

Globally, an estimated 90 million tonnes of textile waste is generated and disposed of every year, with less than 1% being upcycled into new clothing or other textile materials. By 2030, the amount of global textile waste, which currently accounts for almost 10% of municipal solid waste, is expected to reach more than 134 million tonnes. The textile industry is also responsible for 10% of global greenhouse gas emissions – more than international flights and maritime shipping combined.

At present, most of the available textile recycling technologies are open-loop, where textile waste is typically downcycled to lower-quality products (insulating materials, cleaning cloths, etc.) or be used in waste-to-heat recycling.

“Closed-loop textile-to-textile recycling processes, particularly chemical recycling, are still under development. Scaling up the technologies to industrial scale remains a challenge. A key bottleneck is that refabricating textile waste into fibre needs purity standards for feedstock. However, most of the clothes that we wear are made of a mixture of different synthetic and natural fibres, which makes separating the complex blends of materials challenging for effective recycling.

“Our aim is to address this industry pain point by developing viable solutions that use less energy, fewer chemicals and produces harmless and less effluents, and then potentially scale up across our global operations,” Mr Lim said.

To tackle the key challenges in closed-loop textile recycling, RGE-NTU SusTex is looking into four key research areas, namely cleaner and more energy efficient methods of recycling into new raw materials, automated sorting of textile waste, eco-friendly dye removal, and development of a new class of sustainable textiles that is durable for wear and, at the same time, lends itself to easier recycling.

Technologies developed by RGE-NTU SusTex will be test bedded at RGE’s pilot urban-fit textile recycling plant in Singapore, which is projected for completion as early as 2024. If successful, RGE has plans to replicate the plant in other urban cities within its footprint.

IFFAC (Impact Fund for African Creatives) has revealed plans which will revolutionise West African textile and garment production at one stroke. The fund is converting a partially disused textile mill in the region into a hi-tech centre for processing local cotton and recycling waste fabric, to produce both fabric for further processing and new clothes. The mill will be equipped with modern equipment, all sustainably powered by hydroelectricity from the nearby Volta Dam.

West Africa grows about 6% of the world’s cotton but only a tiny fraction of that crop is processed on the continent, the vast majority being shipped thousands of miles to Asia before being shipped back again as finished or part-finished fabrics. The mill project will end the continent’s reliance on such an unsustainable practice with all the obvious financial and environmental benefits.

As well as producing fabric from sustainably grown virgin cotton, a joint venture with Shandong-based WOL Textiles Ltd., a privately owned plant that has long supplied the African market, the mill will be home to a state-of-the-art shredding and recycling facility, a joint venture between IFFAC and the Dutch Circularity B.V. CEO Han Hamers of Circularity B.V. in The Netherlands, has been involved in the production of 100% circular knit and woven articles.

The mill project is expected to create over a thousand jobs. The surrounding area already boasts a significant number of experienced textile workers ready to be retrained on the new equipment. While the majority of the products created will be sold within the region, all processes will confirm to new EU Supply Chain Law to allow for the possibility of export.  

Output is forecast at six million pieces of finished clothing and twenty-five million metres of spun and woven cloth per year. In total, thirty million US$ of investment will be made in the site with operations ready to begin next year (2023).

• Annual assembly of ACIMIT, the Association of Italian Textile Machinery Manufacturers

• Digitalization and Sustainability Key to Resiliency for Italian Textile Machinery Sector

The objective critical issues faced by Italy as a whole throughout the course of 2021, primarily dictated by a pandemic that upset any and all pre-existing equilibriums, have not slowed or halted the Italian textile machinery sector.

Indeed, data presented during the annual assembly of ACIMIT, the Association of Italian Textile Machinery Manufacturers, held on 1 July proved decidedly positive, showing that in 2021 the sector recovered significantly compared to 2020, to the point of returning to pre-Covid levels.

Specifically, Italian textile machinery production amounted to 2.388 billion euros (+35% over 2020 and + 5% over 2019), with total exports amounting to 2.031 billion euros (+37% over 2020 and +9% over 2019).

However, these results do not cancel the obstacles that companies are still facing. Looking to the near future, expectations are for a rather uncertain outlook, as underscored by ACIMIT President Alessandro Zucchi: “2022 remains a year replete with unknown factors, starting with the Russian-Ukrainian conflict, along with the persistence of the pandemic, which seriously risk delaying expected growth consolidation for businesses in the sector. Difficulties in finding raw materials and components negatively affect the completion and fulfilment of orders processed as far back as 2021. To boot, rising energy costs and inflationary trends affecting numerous commodities are depressing overall business confidence. So the outlook for the sector is not so good.”
As such, the two cornerstones through which ACIMIT aims to support the Italian textile machinery sector are digitilization and sustainability.

4.0: The textile machinery sector looks to the future
The road to digital transformation has already led numerous manufacturers to completely rethink their production processes, rendering them more efficient and l ess expensive. The digital world is moving ahead at a decisive rate in the textile machinery sector, where the buzzwords are increasingly, for instance, the Internet of Things connecting to a company’s ecosystem, machine learning algorithms applied to production, predictive maintenance, and the integrated cloud management of various production departments. It is no coincidence that ACIMIT has focused decisively on its Digital Ready project, through which Italian textile machinery that adopt a common set of data are certified, with the aim of facilitating integration with the operating systems of client companies (ERP, MES, CRM, etc.).

A green soul
Combining production efficiency and respect for the environment: a challenge ACIMIT has made its own and which it promotes among its members through the Sustainable Technologies project. Launched by the association as early as 2011, the project highlights the commitment of Italian textile machinery manufacturers in the area of sustainability. At the heart of the project is the Green Label, a form of certification specifically for Italian textile machinery which highlights its energy and environmental performance. An all-Italian seal of approval developed in collaboration with RINA, an international certification body.
The assembly held on 1 July provided an opportunity to take stock of the Sustainable Technologies project, more specifically, with the presentation of the Rina Consulting survey on the Green Label’s evolution and impact in recent years.

The results have confirmed the initiative’s extreme validity. The technological advances implemented by the association’s machinery producers participating in the project have effectively translated into benefits in terms of environmental impact (reduction of CO₂ equivalent emissions for machinery), as well as economic advantages for machinery users.

With reference to the year 2021, a total of 204,598 tons of CO₂ emissions avoided on an annual basis have been quantified, thanks to the implementation of improvements on machinery. This is a truly significant reduction which, for the sake of comparison, corresponds to the carbon dioxide emissions generated by 36,864 automobiles travelling an average of 35,000 km a year. In terms of energy savings, the use of green labeled textile machinery has provided excellent performances in allowing for a reduction of up to 84% in consumption.

A round table discussion on the Green Label’s primary purpose
The environmental and economic impact generated in production processes for Italian textile machinery through the use of Green Label technologies was the focus of the round table which concluded the ACIMIT assembly.

Moderated by Aurora Magni (professor of the Industrial Systems Sustainability course at the LIUC School of Engineering), the debate involved Gianluca Brenna (Lipomo Printing House administrator and Vice President of the Italian Fashion System for Welfare), Pietro Pin (Benetton Group consultant and President of UNI for the textile-clothing area), Giorgio Ravasio (Italy Country Manager for Vivienne Westwood), as well as ACIMIT President Alessandro Zucchi.

Called on to compare common factors in their experiences relating to environmental transition processes for their respective companies, the participants were unanimous: the future of Italian textile machinery can no longer ignore advanced technology developments capable of offering sustainable solutions with a low environmental impact while also reducing production costs. This philosophy has by now been consolidated, and has proven to lead directly to a circular economy outlook.

The upcoming ITMA 2023 exhibition
Lastly, a word on ITMA 2023, the most important international exhibition for textile machinery, to be held in Italy from 8 to 14 June 2023 at Fiera-Milano Rho. Marking the 19th edition of ITMA, this trade fair is an essential event for the entire industry worldwide, providing a global showcase for numerous innovative operational solutions on display. A marketplace that offers participants extraordinary business opportunities. The participation of Italian companies is managed by ACIMIT.

Manufy, a marketplace for sustainable fashion production, has launched a new version of their platform. The platform connects conscious brands with sustainable manufacturers in hopes to create a cleaner future for the clothing industry. Now decked out with many more functionalities, Manufy aims to facilitate sustainable business between both parties from start to finish.  

Over the course of the last year the Manufy team has been busy gathering feedback from its growing user base. The platform started out as a place where manufacturers and brands from Europe could connect and chat with each other, but the team found out both parties wanted more. “We constantly reached out to our users to listen to their needs. We’ve compiled all those ideas and implemented them in version two!” says Michiel Dicker, co-founder of Manufy.

Not only a full visual transformation, but many functionalities were added: “Users can now easily start a sampling process, organise projects from start to finish and get sustainability insights” Dicker says. “Manufy is becoming your one-stop-shop for all your sourcing needs!”

The start-up, which launched in december of 2020, has seen a sharp increase in user activity over the last year. With trade shows being canceled due to covid, lots of manufacturers and brands were looking for new ways to do business. Going digital was one of the logical steps.

The production requests being placed on the platform cover a wide range of garments. Hoodies and t-shirts are popular, but the Manufy team also sees lots of shoes, caps, bags, dresses, swimwear and lingerie requests coming in.

Another notable trend in the industry is the ever growing demand for sustainable clothing production. With reports on climate change coming out and more and more consumers asking for sustainable alternatives, brands are making an effort to source their products more responsibly. The fashion industry, being the second largest polluting industry, needs a sort of paradigm shift. “We should focus more on making lower quantity, higher quality products. Making it on demand would be best” says Dicker.

Nonwovens line specialist Reifenhäuser Reicofil presented its portfolio of high-performance and sustainable nonwovens under the slogan "Living Nonwovens" at IDEA 22 at the Miami Beach Convention Center in Florida from March 28 to 31, 2022.

In terms of sustainability, Reicofil offers various approaches to save fossil raw materials, such as the processing of bio-based raw materials as an ecological alternative - for diapers, for example. Here, the topsheet material, made of bulky, soft, and industrially compostable High Loft nonwovens, meets maximum hygiene requirements. For industrial applications, high-strength nonwovens can be processed even from up to 90% PET flakes from post-consumer waste.

Another highlight was the so-called BiCo technology. In this process, two different raw materials are combined in one fiber in the spunbond process, creating a bimetal effect and causing the fiber to crimp. This opens the door for manufacturers to completely new product properties that are unattainable with monofibers.

Nonwoven-film composites with low grammage
For the medical sector, Reicofil showcased its leading solutions for high-barrier medical protective clothing and - together with its sister business unit Reifenhäuser Cast Sheet Coating - the pioneering Ultrathin Coating production process, which enables customers to produce film-nonwoven-composites more cost-effectively and thus competitively.

Smart digitization
With the c.Hub, the new data platform of the Reifenhäuser Group, Reicofil offers its customers a digitization solution that is tailored to the requirements of nonwovens production.

On March 15th C.L.A.S.S. Eco Hub launched the 3^rd edition of C.L.A.S.S. ICON Award, the annual competition with the aim of sponsoring and rewarding a visionary creative who is able to combine design, responsibility, innovation and communication.

The next selected winner of the international competition for visionary fashion creatives who are able to convey the values of sustainability not only to fashion professionals, but also to the wider public, will be chosen in accordance to the principles of the C.L.A.S.S. Manifesto of Responsible Fashion (https://www.classecohub.org/wp-content/uploads/2022/03/Copia-di-C.L.A.S.S.-ICON-MANIFESTO-2.pdf).

The prestigious reward for the game changers of fashion counts C.L.A.S.S. support at 360° degrees, from material consultancy to communication support and a partnership-like engagement in C.L.A.S.S. activities both on and off-line. This specifically includes:

• 2 coupons valued 1000 € each to source responsibly on THE SMART SHOP, the inspirational materials’ bank and samples' e-shop, that includes a premium selection of the C.L.A.S.S. Material Hub’s materials
• A consultancy session with C.L.A.S.S. TEAM: the ICON will have the chance to choose between an introduction to responsible innovation workshop or a specific session focusing on brand’s needs, for example responsible sourcing, certifications, communication.
• Full communication support in terms of press releases, social media and events organisation

C.L.A.S.S. is also happy to announce that its partners will offer an exclusively customed package of marketing and communication activities:

• Renoon is the app devoted to Responsible Shopping agglomerating thousands of ways to combine style and sustainability values may it be new, pre-loved and rental clothing. The package dedicated to C.L.A.S.S. ICON includes: a dedicated brand page on Renoon, the possibility to check and edit the description of the brand with Renoon's team and a featured article/interview on the new Renoon Library.
• IDEE BRAND PLATFORM is a company based in Milan, which provides dedicated support in all commercial activity for design and fashion brands through the various stages of their growth steps. The package dedicated to C.L.A.S.S. ICON includes the support of the brand in commercial activities for SS23 and AW23/24.
• SUSTAINABLE BRAND PLATFORM is a digital platform to measure, improve and communicate fashion brands sustainability making it simple and affordable. Through the creation of a real DIGITAL TOOLBOX SBP wants to give fashion brands all the instruments they need to obtain a global assessment of their sustainable performance. The package dedicated to C.L.A.S.S. ICON includes the Ecoscoring for brand’s sustainability and the creation of its Sustainable ID Card on Sustainable Brand Platform, as well as the use of the SBP logo, communication on social media and an interview in SBP/Magazine.
• WHITE has always been attentive to the themes of responsible fashion and alongside the new generations of designers. That’s why they decided to support the international sustainability platform C.L.A.S.S. (Creativity, Lifestyle And Sustainable Synergy) with the annual award C.L.A.S.S. ICON, which promotes awareness in new sustainability values. For this reason, WHITE offers to the winner of C.L.A.S.S. ICON: a digital space on its WSM-WHITE platform and a physical space at the next show scheduled for September.

Applications are open until 1st May.
Email to classicon@classecohub.org, with a list of information such as brand vision and objectives, sustainability values and strategy, designer profile, a photo/video story of your latest collection, and any previous award (https://www.classecohub.org/c-l-a-s-s-icon).