From the Sector

Growth, digitalisation and re-commerce – the forthcoming INNATEX (the international trade fair for sustainable textiles) is devoted to highly topical themes. From 20 to 22 January 2024 at the Messecenter Hofheim Rhein-Main near Frankfurt, over 200 exhibitors will be meeting up with retailers, experts and journalists. The motto for the winter trade fair is GROW, representing the call for sustainable, social and commercial growth that will not be possible without the green fashion movement.

Optimistic expectations despite the challenges
According to Alexander Hitzel, INNATEX Project Manager, and the organisers, MUVEO GmbH, various new trends are opening up that might, if exploited strategically, unlock new business areas. These range from ‘quiet luxury’, travel, internationalism and focused storytelling to services for specific target groups. On the Monday, members of the expert panel will be discussing re-commerce with the Hessen Retail Federation in the Community Lounge.

From storytelling to digital tools – the INNATEX themes
“Second-hand is in fashion,” says Julia Frings of IFH Köln. “Sales of used and recycled products have been on an upward trend for some years now and with the rising importance of sustainability, their relevance will continue to grow. There is great potential in this area for the trade to reach new target groups and expand the range on offer. To be successful, though, it is essential to have a concept tailored to the needs of consumers.”

Alongside Julia Frings of IFH Köln, other Federation panellists will include Steffen Riegel of Hessnatur. The first Lounge Talk at the start of INNATEX will deal with Strategies for Sensible Growth, borrowing from the motto for the fair. This topic will be followed by Fair Wages in the Global South, Storytelling as a Strategy, and Digital Trends.

Brand portfolio and partners of INNATEX
The collaboration with the Hessen Retail Federation, like that with Fashion Changers and Greenstyle Munich, has already proved its worth at previous fairs, as a way of adding variety to a well balanced fair programme. The new collaborative partners include AMD Academy of Fashion and Design (AMD) in Wiesbaden, the Fashion Campus 2030 Initiative and the Enterprise Europe Network (EEN, a network promoting internationalisation among smaller and medium-sized businesses).

The brand portfolio includes fashion for all generations, tastes and occasions. Labels exhibiting for the first time include businesses such as Fuza Wool from Denmark with its high quality traditional knitwear, and the hemp-based accessories of 8000Kicks from Portugal. The DESIGN DISCOVERIES comprise Anfisa Roumelidi, C/OVER and Consci.

Nonwovens line specialist Reifenhäuser Reicofil presented its portfolio of high-performance and sustainable nonwovens under the slogan "Living Nonwovens" at IDEA 22 at the Miami Beach Convention Center in Florida from March 28 to 31, 2022.

In terms of sustainability, Reicofil offers various approaches to save fossil raw materials, such as the processing of bio-based raw materials as an ecological alternative - for diapers, for example. Here, the topsheet material, made of bulky, soft, and industrially compostable High Loft nonwovens, meets maximum hygiene requirements. For industrial applications, high-strength nonwovens can be processed even from up to 90% PET flakes from post-consumer waste.

Another highlight was the so-called BiCo technology. In this process, two different raw materials are combined in one fiber in the spunbond process, creating a bimetal effect and causing the fiber to crimp. This opens the door for manufacturers to completely new product properties that are unattainable with monofibers.

Nonwoven-film composites with low grammage
For the medical sector, Reicofil showcased its leading solutions for high-barrier medical protective clothing and - together with its sister business unit Reifenhäuser Cast Sheet Coating - the pioneering Ultrathin Coating production process, which enables customers to produce film-nonwoven-composites more cost-effectively and thus competitively.

Smart digitization
With the c.Hub, the new data platform of the Reifenhäuser Group, Reicofil offers its customers a digitization solution that is tailored to the requirements of nonwovens production.