FRAME Deploys NewStore Omnichannel Platform to Power the Brand’s Modern Retail Experience
- American fashion brand launches NewStore to unify mobile point of sale, order management, inventory, store fulfillment, and clienteling
NewStore, a modular, mobile-first omnichannel cloud platform for retail brands worldwide, announced that American fashion brand FRAME has launched the NewStore Omnichannel Platform across its retail business. By powering the brand’s mobile point-of-sale (mPOS), order management, inventory, and store fulfillment solutions, NewStore is now the backbone of FRAME’s retail operations.
FRAME is known for its collections in denim, cotton, leather, and cashmere, and it strives to design a modern versatile wardrobe with the finest natural materials. The fashion brand sells its products through e-commerce, wholesale, and in 15 retail stores today. Most recently, FRAME opened its first international store in London, expanding its global footprint. As it continues to grow its retail presence, FRAME is reinvigorating its customer experience and prioritizing technology’s role in creating a seamless shopping journey.
Through its partnership with NewStore, FRAME is enabling its employees with the tools and data required to provide the best shopping experience possible. Store associates can view sales, gauge product inventory across store locations, and complete mobile checkouts to improve customer convenience and maximize profitability. Now that all of FRAME’s store locations are live on the platform, the brand will work with NewStore to further enhance the customer journey by rolling out features that allow employees to better guide shoppers and create more meaningful relationships.