From the Sector

Vandewiele Sweden is spearheading a transformation in B2B operations for the industry, with a new e-commerce platform developed in Sweden. The company, a member of TMAS, the Swedish Textile Machinery Association, has taken on the task of developing the digital solution that will meet the future demands for Vandewiele Group customers worldwide.

The Vandewiele Sweden team has developed a user-friendly interface that exploits the latest "exploding view" diagrams to ensure customers can easily identify and order the components they need, all within a 1:1 digital representation. The next stage in 3D technology is set up and ready, although it awaits implementation and market readiness to fully integrate and utilize its features.

Adopting a phased approach, the company is initially introducing its IRO-branded accessories, spare parts and gauge parts, targeting textile mills, weavers and distributors. The platform has been carefully crafted to cater to the varying needs of its diverse clientele, offering streamlined direct sales and a transparent commission structure for agents and distributors.

With an ambitious logistics promise of 48-hour dispatch and leveraging third-party payment service providers like Nets, the company assures speed and reliability in every transaction.

Scheduled for launch in April, Vandewiele stands ready to introduce its new e-commerce solution to key markets, including Scandinavia, the Baltics, parts of Europe, Turkey, and India.

The global fashion retailer H&M has joined forces with Coloreel to introduce a pioneering approach to customized embroidery. This new partnership allows customers at the H&M Alexa store in Berlin to personalize their apparel with a myriad of expressive designs.

The program marks the start of a new and innovative in-store pilot developed by H&Mbeyond. Customers can select from a diverse library of designs that will be updated on a weekly basis.

Coloreel redefines the art of embroidery, offering an unlimited spectrum of colors at the touch of a button. The technology reduces wastewater by 97% and utilizes recycled thread, marking a significant step towards more sustainable production.

“Our partnership with Coloreel reflects our commitment to enhance the shopping experience through innovative solutions,” states Oliver Lange, Head of H&Mbeyond. “By embracing this advanced technology, we can offer our customers a unique and engaging store visit."

With the collaboration, H&M and Coloreel want to explore ways to create brick-and-mortar shopping experiences and analyze the influence that a technology like Coloreel’s has on in-store purchases.

The service is offered at the H&M Alexa store in Berlin during Q4 2023. While the service currently extends to products within the store, plans for embroidering customers’ own garments might be added later. This approach would extend the lifespan of garments, creating a positive environmental impact.

The 14th in-store asia will be held in Mumbai from 1 June to 3 June 2023. The trade exhibition for retail resources and investment in store design, VM and in-store marketing gathers decision-makers from more than 7,500 retail companies, consultants, service providers, and manufacturers, bringing together over 100 exhibitors.

Since 2018, in-store asia has been a member of the international trade fair family of EuroShop in Düsseldorf. It assembles all leading retail solutions providers from India and other countries under one roof. Here decision-makers from retail, including branded product producers, retail consultants as well as providers of services and solutions for retail, store designers, architects and VM experts come together.

The 3-day event includes not only the Expo area but also a wide range of side events comprising a Convention with over 30 speakers, the presentation of the coveted VM & RD Retail Design Awards as well as the VM Challenge, a live shop window challenge for top-notch visual merchandisers that is unique for India. Furthermore, the Retail Technology Pavilion will present new tools, for instance for retail management and customer tracking as well as solutions revolving around AI & virtual reality, NFTs, smart checkout all the way down to store management, retail security and payment. Celebrating a premiere here will be the Start-up Hub, which will provide emerging, innovative companies with a stage to present themselves to the industry.

The Indian retail industry has changed drastically; being one of the fastest growing retail markets it has proven a key driver for the Indian economy. The Indian retail sector is forecast to continue posting enormous growth rates due to such factors as growing urbanisation, rising household incomes, better connected rural consumers and rising consumer spending.

111 companies from nine different countries took part in the 4th edition of one of the leading trade fairs in Turkey for occupational safety and health, TOS+H EXPO, from May 14-17, in Istanbul. Due to the ever-increasing importance of personal protection, occupational safety and a healthy workplace, TOS+H EXPO came just in time. Exhibitors were able to target a Turkish audience with the latest trends and products in industrial safety, health promotion at work and occupational safety management. The Occupational Health and Safety Symposium, which was organised by the Istanbul Chamber of Industry (ICI) was also very well attended on all four days. Current occupational safety and health issues were addressed and provided important impulses for establishing a prevention culture in companies in Turkey and its neighboring countries. A total of 4.309 visitors from 58 countries attended the 4th TOS+H EXPO.

“The remarkable outcome of TOS+H EXPO 2022 is clearly asserting its significance as the leading trade fair for the industry, in Turkey,” says Petra Cullmann, Executive Director at Messe Düsseldorf. “Our new partner, the Istanbul Chamber of Industries, paved the way for a high-caliber symposium with inspiring insights and intensive discussions, and our exhibitors again proved their expertise with a comprehensive overview of innovative products, equipment and services at the trade fair. We are proud to be sending clear signals in the market. We're giving a lead, both in Turkey and beyond, on the element that matters most: the individual.”

TOS+H Expo 2022 and the Occupational Health and Safety Symposium organized by the Istanbul Chamber of Industry were officially opened on May 14, 2022 by Ms. Petra Cullman, Executive Director Messe Düsseldorf and Sadık Ayhan SARUHAN, ICI Vice President. The new partnership with the Chamber of Industry will ensure the quality of the event and also strengthen the leading position of TOS+H Expo in Turkey.

“The Occupational Health and Safety Symposium, which we organized simultaneously with the 4th TOS+H Expo - Turkish Occupational Safety + Health Exhibition, was concluded with the presentations of 84 speakers in 22 sessions. Our symposium included highly interesting presentations on the environment, sustainability and labor law and was met with great interest by all parties and especially by representatives from all industrial sectors which deal with the topic of occupational safety and health at work. As ICI, we will continue to work to improve OHS processes in the next period”, said a spokesperson for the Istanbul Chamber of Industry.

Hohenstein, a leading specialist in fit and pattern engineering, has joined forces with digital size pioneer, Presize. The partnership now offers a variety of business services, including reliable size tables and digital scaling, that empower online retailers to automatically recommend appropriate garment sizes.

Merging traditional size tables, reliable garment fits and digital body measurements with smartphone technology reduces the number of returned online purchases. Proper fit also reduces waste, lowers footprint and bolsters customer loyalty.

“The better a brand understands sizes, fits and target groups, the more accurately they can automate size recommendations. We help brands meet the different requirements of various sizes, so the fit is comfortable across customer ranges, collections and suppliers,” states Simone Morlock, Head of Hohenstein’s Digital Fitting Lab.

This size and grading advice is now underpinned by digital measurement services and technology based on artificial intelligence. “All it takes to work out the right size, based on a user’s individual body measurements, are some quick questions regarding their age, height and weight, plus an optional video to take measurements. We use an algorithm that learns as it goes along, and this improves the advice given on sizes with each order or return,” states Presize co-founder and CEO, Leon Szeli.

Join the free webinar on “Hohenstein Meets Presize - How sizing fundamentals and reliable fit can increase the effectiveness of smartphone body measurements and reduce eCommerce returns” on March 24, 2022.*

*Click here for more information.

“The consequences of the ongoing pandemic spread of the coronavirus continue to govern our personal and professional lives. It is with a heavy heart that we must cancel the physical events in July, since these are not allowed to take place given the current legal constraints. Due to the lack of certainty for planning and new monthly evaluation we need to fulfil our obligations as event organiser and avoid unforeseeable risks for partners and clients.” Anita Tillmann, Managing Partner of the PREMIUM GROUP

A lack of permissions, adjustments to official measures at short notice, travel restrictions within Europe and overseas, potential quarantine obligations, short-term work in many companies – overall, a volatile situation makes it impossible to press ahead with the necessary planning in a responsible, risk-free way, especially for the exhibitors and partners.

Because of this, the organizers are now forced to cancel SEEK, PREMIUM and FASHIONTECH events in July 2021 and move them to January 2022 instead. Safeguarding the health and safety of exhibitors, guests, partners and employees always takes top priority.

SEEK and PREMIUM are live events and therefore spaces for engaging with others face-to-face. They are a vital meeting point for the whole industry that can only be augmented by our digital offerings. Under the current unpredictable conditions the usual levels of service cannot be guaranteed for clients and visitors.

July will see the start of Frankfurt Fashion Week (FFW) digital. Frankfurt Fashion Week Studio is the core element of the FFW opening season and encompasses the whole FFW ecosystem – with its key themes of Fashion Business, sustainability and digitisation – in the form of a digital portal.

FFW Studio is a progressively curated and staged platform that brings together all German fashion trade shows, conferences, fashion experiences and events under one roof for the first time. First as a digital venue, then as a hybrid one. For pioneers, brands, experiences, entertainment and networking.

“Over the past year we have felt a great sense of solidarity. The industry has given us enormous encouragement and the assurance that we are not only missed but needed. So we want to say thank you from the bottom of our hearts! We can't wait to get together in a few short months’ time to present concepts and projects, meet up face-to-face, and shape the future together. Now more than ever!” Anita Tillmann, Managing Partner of the PREMIUM GROUP   

Retailers invest in emotionalisation and digitalisation +++ Top theme: linking online with offline shopping +++ Focus on sustainability +++ Accompanying Stages and Specials received very well

The World’s No.1 Retail Trade Fair, EuroShop 2020, drew to a close on Thursday (20 February 2020) after five successful days in Düsseldorf: 2,300 exhibitors from 57 nations reported of very good leads and concluded business deals. Furthermore, lively follow-up business is expected. 94,000 visitors travelled to the Rhine to gather information on the line-up of products, trends and concepts for retailers and their partners featured in 16 exhibition halls.  

“We are delighted that EuroShop once again successfully proved to be the most relevant platform for the global retail community when it comes to trends, inspirations and networking. Our exhibitors deserve the highest praise for their loyalty. With their innovative power they again proved the major attraction for an entire industry,” said Erhard Wienkamp, Managing Director at Messe Düsseldorf, voicing his great satisfaction with EuroShop 2020 results.

Exhibitors especially applauded the high international attendance at EuroShop. 70% of the EuroShop audience travelled to Düsseldorf from abroad. Large delegations came for example from Brazil, Australia and New Zealand. Trade visitors from a total of 142 countries attended EuroShop 2020.

“This high level of international interest clearly documents the dynamism of the global retail world and the exceptional position EuroShop enjoys as its economic engine,” said Michael Gerling, Chairman of the EuroShop Advisory Board and CEO of the EHI Retail Institute Cologne.

“The success of eCommerce is a real encouragement for retailers: they have understood they have to give their shoppers good reasons beyond the ranges to enter their stores. This competition has taken retail as a whole to the next quality level. Investment is being made in shop fitting so as to create customer journeys,” explains Gerling who adds: “Beyond this, retail digitalisation is booming. It enables retailers to offer their shoppers even more services and link online and offline channels, on the one hand, while simplifying process flows, logistics and lots more, on the other.” At EuroShop 2020 digital transformation was therefore a key focus, also in terms of achieving the highest energy efficiency and sustainability possible.

Exhibitors underlined the high level of expertise among visitors at the event, especially their pronounced decision-making powers, because 70% of the trade fair guests were in international top management. Many of them also used their visit to EuroShop to learn about best practice cases and forward-looking trends in retail at the in total eight Stages. The varied programme of lectures held on the individual Stages on such topics as Retail Technology, Architecture and Store Design or Expo & Event was well attended across the board. Meeting with the same high level of approval were the numerous Specials at EuroShop, including the Start-up Hub, the Designer Village and Premium City.

Numbers speak for themselves here: 96% of trade fair visitors were satisfied with their visit to the trade fair. Just as many confirmed the outstanding position of EuroShop as a trend barometer, networking platform and largest event for the retail sectors.

Due to the current situation associated with the Coronavirus 19.000 visitors less attended this time than at the record event 2017.

The next EuroShop will be held in Düsseldorf from 26 February to 2 March 2023.  

• Growing demand for natural fabrics and blends driving Brodelec business growth

September 25th, 2019, Rosh Ha’ayn, Israel – Kornit Digital (Nasdaq: KRNT), a worldwide market leader in digital textile printing technology, announced that Orleans, France-based Brodelec has installed the country’s first-ever Kornit Presto S system for roll-to-roll, pigment-based digital textile printing.

This installation will enable the multiservice marking brand to expand their business further into customized décor and on-demand fashion.

Brodelec has partnered with Kornit for over a decade and owns several direct-to-garment print systems. Based on demand for natural fabrics and blends in the home décor and fashion markets, they are now expanding their offerings to include bespoke direct-to-fabric services.

Brodelec chose the Kornit Presto S as it is the only single-step solution and therefore the fastest route from design to finished product, making it the most efficient and eco-friendly fabric printing solution in France today.

Exhibitors from over 30 countries participating at Kenya's Biggest Int'l. Multi-Sector Trade Exhibition

The largest international trade exhibition in Africa for multi-sector products, equipment and machinery will take place at KICC, Nairobi, Kenya from 04 - 06 September with record breaking numbers. Exhibitors and trade visitors are said to increase by 27% and 24% respectively at the 21st edition of the Kenya International Trade Exhibition (KITE). The exhibition has grown in stature from its inception 22 years ago, as the key networking and sourcing platform for the industries. As the largest event of its kind, it ensures direct access to over 150 exhibitors from 30 countries and more than 12,000 trade visitors.

With an amazing array of products and services from all over the world, it gives visitors the opportunity to source cutting edge products and services as well as learn about and discuss the latest market trends. There is no other related trade exhibition in East Africa that delivers the same quality, quantity and variety of buyers and distributors.

Concentrating on some of the largest growth categories within the multi sector industry, Kenya International Trade Exhibition (KITE) 2018 has five distinct sub categories, namely: FOODAGRO, MEDEXPO, PPPEXPO & INDUSMACH which will cover the food, hotel & agricultural sectors, medical & pharmaceuticals, plastic, printing & packaging sector, the industrial and finally the consumer sector. Being centrally located, Kenya emerges as one of the largest importers in Africa. Kenya also has the largest economy in east Africa and is a regional financial and transportation hub.

Die OEKO-TEX® Gemeinschaft hat weitere Ergebnisse ihrer Studie „The Key To Confidence: Verbraucher und textile Nachhaltigkeit – Denkweisen, neue Verhaltensweisen und Ausblicke“ veröffentlicht, die sich auf die Zielgruppen Millennials und Eltern konzentrieren.
Der jüngste Bericht beschreibt zwei der mächtigsten Verbrauchergruppen auf dem weltweiten Textilmarkt, die diesen Markt noch auf Jahrzehnte hinaus beeinflussen werden. OEKO-TEX® stellt die Ergebnisse in den nächsten Monaten im Rahmen mehrerer Webinare und Präsentationen vor. Ein bereits aufgezeichnetes, von der für die Studie „The Key To Confidence“ verantwortlichen Marktforscherin Ellen Karp präsentiertes Webinar ist jetzt unter www.oeko-tex.com/webinare verfügbar.

Die Online-Befragung „The Key to Confidence“ wurde in der zweiten Hälfte des Jahres 2017 durchgeführt und stützt sich auf Daten von mehr als 11.000 Verbrauchern von Bekleidung und Heimtextilien. Von der gesamten Erhebung entfallen ca. 30 % auf die Altersgruppe der zwischen 1981 und 2000 Geborenen, die auch als Millennials bezeichnet werden. Das deckt sich mit dem Anteil der Bevölkerung weltweit. In der zweiten Ausgabe der Ergebnisse berichtet OEKO-TEX®, wie differenziert Millennials über Nachhaltigkeit bei Textilien denken und wie das Elternsein diese Einstellungen beeinflusst.

Durch die Nutzung des Internets und sozialer Medien beispielsweise, ist das Bewusstsein der Millennials über ökologische und soziale Missstände in der Textilindustrie stärker ausgeprägt als bei älteren Teilnehmern der Befragung. Sie neigen eher dazu, die Textilindustrie als einen der wichtigsten Umweltverschmutzer zu betrachten. Infolgedessen sind Millennials weitaus mehr besorgt über Schadstoffe in ihrer Bekleidung und in Heimtextilprodukten.

Bei Eltern ist die Sorge über alle möglichen Dinge noch stärker ausgeprägt. Insbesondere Eltern von Kleinkindern äußern ihre Bedenken über Schadstoffe in einer Vielzahl von Produkten, aber insbesondere in Heimtextilien und Bekleidung. Die unguten Gefühle von Eltern in Bezug auf die Produktsicherheit übertreffen dabei die Bedenken von Nicht-Eltern. Ihr Bewusstsein für „umweltfreundliche“ Bekleidung und Heimtextilien, das sich auch in entsprechenden Produktkäufen widerspiegelt, ist wesentlich stärker als bei Menschen, die keine kleinen Kinder zu Hause haben.

Dementsprechend haben Millennials und Eltern ein stärkeres Interesse an zertifizierten Textilien. „Beide dieser von Zeitmangel geprägten Verbrauchergruppen suchen nach dem kürzesten Weg zu Vertrauen und Transparenz“, sagt Ellen Karp, Expertin für globale Marken und Nachhaltigkeitsforschung. „Millennials und Eltern möchte das Richtige für die Gesellschaft und die Erde tun, aber auch für ihre Familien. Markenunternehmen und Zertifizierer spielen eine wichtige Rolle bei der Kommunikation von Informationen, die diesen engagierten Verbrauchern verantwortungsbewusste Kaufentscheidungen ermöglichen, die sie gerne bereit sind zu treffen.“

Anna Czerwinska, Head of Marketing and Communication bei OEKO-TEX® sagt dazu: „Wir von OEKO-TEX® möchten diese Ergebnisse sehr gerne mit unseren Kunden und der Textilindustrie teilen. Seit 25 Jahren sehen wir es als unsere Aufgabe an, Unternehmen und Verbrauchern dabei zu helfen, bewusste und fundierte Entscheidungen zu treffen.“ „Die Informationen aus der Studie unterstreichen einmal mehr die wichtige Rolle, die unabhängige OEKO-TEX® Zertifizierungen und Labels dabei spielen können, Millennials und Eltern bei der Auswahl nachhaltiger Textilien zu helfen, die ihren Familien zugutekommen und eine bessere Welt schaffen.“

Für weitere Informationen zu „The Key to Confidence: Verbraucher und textile Nachhaltigkeit – Denkweisen, neue Verhaltensweisen und Ausblicke“ wenden Sie sich bitte per E-Mail an Trish Martin (t.martin@oeko-tex.com) oder an Anna Czerwinska (a.czerwinska@oeko-tex.com). Nähere Details zum OEKO-TEX® Portfolio an Prüfungen, Zertifizierungen und Produktlabels finden Sie unter www.oeko-tex.com.