From the Sector

Sustainability is part of SEEK’s internal make-up and has always been part of the team and community experience. Over 80 sustainable brands make up the brand portfolio, including players like Veja, Dedicated and Kings of Indigo. Experts will be sharing their experiences on this market-defining topic as well, with a host of live podcasts, talks and panel discussions, and will be shaping SEEK’s programme of content.
 
BIG PLAYER: the new SEEK Culture
 
SEEK is Europe’s most successful trade show for pop, street and sneaker culture. This is where the key players meet, where the looks of tomorrow are showcased, modelled and retold, where classics are celebrated, authenticity rules the roost and where icons take their positions alongside shooting stars. SEEK is essential participation for anyone looking to curate a modern, youthful and relevant range.

The shift from a niche event to a large trade show is now complete with a new logo and campaign design. SEEK has emerged from its transformation to reveal that its content and visual look are as relevant as ever!  

Together with creative agencies Karl Anders and Haebmau, the SEEK team has been working for weeks on the brand’s new branding. The result: a visual concept with a strong message.

“The handshake is the right imagery and commitment to our stance and that of the SEEK community.”

“SEEK stands for strength and business just as much as for communality and good vibes! ‘Get Along’ articulates a feeling of agreement, of moving forward and getting to grips with things. We all want to shape a positive future for our industry – as partners and by joining forces.”, explains Fashion Director Maren Wiebus.

CREATIVE CONNECTION: Karl Anders and Haebmau
 
The Hamburg-based agency Karl Anders, which was established by Claudia Fischer-Appelt and Lars Kreyenhagen, was commissioned to come up with the creative concept and design language for the logo and campaign.

“With the new look we are entering a new era for SEEK as a brand. Lots of brands have chosen a design using Helvetica in recent years,” says Claudia Fischer-Appelt, Creative Director at Karl Anders. “We are now signalling a clear shift in another direction. Confident, bold and independent. With the logo we are inviting the viewer to play with the linear layout in their head; we are breaking viewing habits, making a statement and revving things up a gear. SEEK, there it is.”
 
The artwork is the result of a process of in-depth debate with the SEEK brand that took place over several weeks both within the team and also with the support of lifestyle agency Haebmau. Workshops, research and analyses ultimately led to a new, strong brand identity. SEEK is focussed on both established and new players and stands for the WE.

“I have known SEEK since it was in its infancy, so to me it was always like a little brother of the large, successful PREMIUM. Quirky and different, always interesting but somehow not quite so imposing,” says Markus Bublitz, Executive Creative Director at Haebmau. “SEEK today is more grown-up, confident and sharper. Thanks to its position in the market, which it has conquered over the years, it no longer needs to please everyone but can afford to be controversial. This can offer space for new, creative ideas.”

SEEK is edgy, clean-cut and unpolished.

We are all about statement design, new classics, denim and sportswear. SEEK is the trade show event for the fashion community. SEEK knows who calls the shots; it boosts sales and is the place for the next generation of decision-makers to get together. Unlike all the others, SEEK is unconventional and the antidote to boring.

ROICA™ smart innovations are The Sustainable fil rouge at Performance Days, the influential fair for innovations, trends, safety & durability and sourcing of fabrics and accessories in functional sportswear & athleisure. Leading fabrics manufacturers and nearly all the well-known sportswear and active clothing brands have chosen the company’s premium stretch fibers of the ROICA Eco-Smart™ family to create their ultimate collections combining comfort, movement and responsibility.

“We are excited to see such a brilliant response from both manufacturers and brands which have decided to use our premium stretch sustainable fibers. We are excited because it really shows that sustainability is not only a marketing hype, but more and more literally interwoven into garments.” Says Shinohe Hiroaki, ROICA™ Chief Marketing Officer based in Germany.

The company’s partners empowering their ultimate collections with ROICA™ are CIFRA S.p.A. (IT), Maglificio Ripa S.p.A. (IT), M.I.T.I. S.p.A. (IT), Payen group ESF (FR), Piave Maitex S.r.l. (IT), SITIP S.p.A. (IT), Sofileta S.A.S (FR), Sportswear Argentona S.A. (ES), TINTEX Textiles S.A. (PT) and TVB GmbH (DE).

• Performance Days: November 13th-14th 2019, Munich, Germany

Munich – ROICA™ smart innovations are The Sustainable fil rouge at Performance Days, the influential fair for innovations, trends, safety & durability and sourcing of fabrics and accessories in functional sportswear & athleisure. Leading fabrics manufacturers and nearly all the well-known sportswear and active clothing brands have chosen the company’s premium stretch fibers of the ROICA Eco-Smart™ family to create their ultimate collections combining comfort, movement and responsibility.

“We are excited to see such a brilliant response from both manufacturers and brands which have decided to use our premium stretch sustainable fibers. We are excited because it really shows that sustainability is not only a marketing hype, but more and more literally interwoven into garments.” Says Shinohe Hiroaki, ROICA™ Chief Marketing Officer based in Germany.  

The company’s partners empowering their ultimate collections with ROICA™ are CIFRA S.p.A. (IT), Maglificio Ripa S.p.A. (IT), M.I.T.I. S.p.A. (IT), Payen group ESF (FR), Piave Maitex S.r.l. (IT), SITIP S.p.A. (IT), Sofileta S.A.S (FR), Sportswear Argentona S.A. (ES), TINTEX Textiles S.A. (PT) and TVB GmbH (DE).

ROICA Eco-SmartTM Family

• “The certified and hyper-performing family features two responsibly made yarns with outstanding stretch performances that give free rein to designers’ creativity and provides the highest stretch ability while complying to the most-cutting edge sustainable standards.” adds Shinohe.
• The GRS - Global Recycled Standard - certified ROICA™ EF is made with 58% of pre-consumer recycled content. GRS guarantees its sustainable mission with a certification by the influential Textile Exchange*, one of the most known and recognized global standards in the market.
• The ROICA™ V550 proudly breaks down without releasing harmful substance under the testing environment according to Hohenstein Environmental Compatibility certification. Made and engineered by Asahi Kasei R&D team, and produced in ROICA™ German plant only, the yarn offers additional and relevant circular economy advantages linked to material health as proved by a Gold Level Material Health Certificate by the Cradle to Cradle Product Innovation Institute for a safe and biological end of life cycle

• Interfilière Paris, 6th-8th July 2019, booth D60

Able to offer an alchemy of design and sustainable innovation, Iluna Group with ROICA™ by Asahi Kasei join the latest edition of the Parisian tradeshow for lingerie with a range of innovations capable of combining innovation, aesthetics and quality. "Ethical" lace and stockings, where quality standards go hand in hand with fashion content, respecting both the environment and humans, an offer already selected among the protagonists of the Sustainable Thinking Exhibition of the Salvatore Ferragamo Museum, for its value in the field of responsible innovation.

Experts in the production of stretch lace since 1985, ILUNA today represents the largest European laces’producer. Thanks to the effectiveness of their responsible innovation strategy, Iluna Group has been the very first lace producer to have gained the GRS (Global Recycled Standard) for their transformed products, together with the company certification STeP (Sustainable Textile Production by Oeko –Tex®).
A relevant achievement for the firm that, thanks to the Green Label collection, now even richer, make responsible innovation an asset for production that focuses on smart ingredients as ROICA Eco-Smart™ family and Q-Nova® by Fulgar.

A range that culminates today in the launch of an athleisure and sporty-chic capsule collection that perfectly fit the contemporary modern wardrobe, result of a qualified and totally traceable supply chain, from yarn up to garment, based on design, sustainability and performance.

Of major interest is the fact that the Iluna fashion R&D based its strategic choice for the AI2020/2021 on the extension of the offer with new Black label’s developments between lace and embroidery, the premium R&D line.

The range of new Ultralight multicolor laces offers jacquardtronic and textronic 4 or 5 colours galloons with a 3D effect. The change of the color of thread in the background as well as in the design gives life to unique coordinated solutions for creatives. The match between expectations of brands and retailers are met always keeping as a priority the contemporary design, that is integrated to unique strategy committed to responsibility both at corporate and product level.

To ILUNA smart innovation is not just a project, its space at Interfilière where visitors will have the chance to discover the new collection and above all to experience and touch latest boundaries of lace smart innovations pursued staying true to the values the brand. Iluna team is pleased to welcome you with a special cadeaux created in collaboration with ROICA™ by Asahi Kasei.

As the role of lingerie in fashion and athleisure continues to augment, the desire for garments that will meet a new set of values for contemporary consumer lifestyles will flourish.  

ROICA™ - the pioneer of innovative stretch fibres, took this year’s Interfilière visitors on an inspirational journey, aimed at encouraging weavers, designers and brands to “engineer” their portfolio of products in new and exciting ways. The company sets a whole new standard in how creativity and responsibility can come together for a new generation of wardrobe solutions dedicated to the contemporary consumer, carving out a new kind of fashion future.

Below some unique developments born from the collaboration among ROICA™ and key premium brands:

COSABELLA produced by Collezioni SRL: The brand sells in over 100 countries, with a premium collection of 2000 styles for every sector of lingerie and leisurewear. Latest styles use a delicate floral lace by Tessitura Colombo Antonio made with ROICA™ V550 belonging to the ROICA Eco-Smart™ family for their more luxurious upscaled lines.

Livy selects Iluna Group’s contemporary graphic stretch lace with ROICA™ EF for the precious “BELLAGIO” line that includes a soft triangle bralette, a padded bra, a brief and a body for optimal comfort. The must-have range has a stunning aesthetic which represents the unique appeal of this lifestyle brand.

Sarah Borghi: the worldwide known brand of luxury Italian fashion hosiery, tights, and socks. They've dedicated more than 40 years scrutinizing the finest yarns and evolving technologies and breathing flawless life into their unique range of luxurious fashion. Today, Gizeta Calze S.r.l., owner of this brand, has developed the first line made out of sustainable ingredients that will be launched at the ROICA™ booth during Interfilière. The collection, developed in Italy by Almatex, blends together key smart fibers such as ROICA™ EF and Q-Nova®, and ROICA™ V550 with  AMNI SOUL ECO®. 

Vitamin A: the Californian brand offers a unique swimwear line rooted in female empowerment. Vitamin A’s beachwear is made with the finest materials and finishes, ensuring a product that will fit and wear beautifully for years to come. Among the  incorporated more sustainable high-performance fabrics shines a unique jacquard development by Maglificio Ripa with a 3D texture made with the GRS certified premium responsible stretch ROICA™ EF and Q-NOVA® by Fulgar. Vitamin A is a member of 1% For The Planet and  donate to environmental organizations who work to protect our oceans.

Wolford was one of the first brands to explore the real value of ROICA™. Known for its exceptional European Skinwear including legwear, lingerie and bodywear, the company has been striving to develop fully degradable items at the end of the product lifecycle. On top of last year’s award for being Cradle to Cradle Certified™ at GOLD Level certification for the biological cycle, Wolford was also recognised for its technical cycle using Econyl® yarn made by Aquafil (always blended with ROICA™ V550).

Each brand Partner brings a different yarn story firmly into the limelight, and all feature ingredients from the ROICA™ portfolio of yarns respecting the company’s commitment to ‘responsible innovation’, and which all boast important sustainable certifications.

Following its successful beginnings in summer 2018 and its expansion in January 2019, TRADE UNION will be developed yet further as a dedicated space for selected brands and agencies.
 
“TRADE UNION is very close to our hearts,” explains SEEK Director Maren Wiebus. “Being able to work together to fill a space with life, interact with customers and products, and tell authentic stories in a laid-back, relaxing atmosphere – this open-minded, collaborative approach is ultra-modern and of the minute in its simplicity. We are all in the same big boat and can consider ourselves lucky that colleagues and customers are and have become friends. Together, we can achieve a lot this way.”

It has always been integral to SEEK’s DNA to continually work with partners and friends to develop new concepts that are perfectly suited to the demands of the market. The carefully curated setting of TRADE UNION, featuring brands such as Eat Dust, Porter-Yoshida & Co and Knickerbocker, is especially popular with the top buyers.
 
Felix Engelmann has supported the concept right from the off through his marketing agency Haptiques, and is full of passion and on board again with the concept this season.
“The TRADE UNION concept really came off for us in January. We worked well with our partners; the vibe was positive and nicely relaxed. I’m expecting the atmosphere in the summer to be just as fantastic and I’m sure it’ll be a good occasion with friends, partners and employees.”
 
In July, buyers can look forward to an expanded portfolio including Red Wing Shoes, a brand from Minnesota. European Marketing Manager Rik van Dijk comments:
“We can't wait to attend the inspiring setting, because our buyers really feel at home there. We need a location where you can take a step back, find a quiet place to sit and talk to everyone. The extra space at the TRADE UNION guarantees this. We’ve only heard good things from friendly brands and we’re really looking forward to the trade show.”

ROICA™ discloses five key and influencing brands with unique outfits already available in the market, that demonstrate how ROICA™ is able to deliver and transform basic performant stretch in eco hi-tech valuable innovations interpreted in five, completely different, contemporary lifestyles!

Inspired by the need for style-conscious, sustainable garments that are versatile for every life situation, AEANCE was created as a brand that merges ready-to-wear with technical apparel. The brand`s values are timeless minimalism, substance and understated luxury. Less, but better. AEANCE is committed to creating garments with the least possible impact on the environment and has set up a supply chain focusing on eco-sustainability and ethical responsibility. The Women`s Light Padded Jacket of the look selected for ISPO is the result of a collaboration with the acclaimed industrial designer Konstantin Grcic.

Knowing the transformative power of fitness, DAQUÏNI® was founded in 2012 to help women bridge the gap between how they feel and how they think they look when they are working out. Each DAQUÏNI® item is made in the E.U. from highest quality Oeko-Tex® certified materials. The brand’s first choice in fabrics is SOFILETA (founded in 1911) with its luxurious technical fabrics with ROICA™ V550 premium stretch awarded with Cradle-to-Cradle Innovation Institute’s GOLD LEVEL material health certificate.

The New York based brand Erin Snow creates chemically safe, circularly designed, socially fair luxury performance apparel. The Teri pant is Erin Snow's most innovative and highly anticipated pant to date. Teri is made from the finest bluesign® approved Schoeller 4-way stretch fabric containing ROICA™ V550 premium stretch sustainable fiber. The pant is insulated with PrimaLoft® Gold Luxe and repels water and dirt without PFCs, thanks to Schoeller's ecorepel® Bio finishing while giving maximum freedom of movement.

The SCOTT Racing Team, the Italian Mtb Pro Rider Team born in 1988, selected the high performance for active clothing identifying Rosti, SITIP and ROICA™ as strategic partners to ensure unique and performant biking outfit composed by tights and jacket. Made with the special BEHOT fabric by SITIP, constructed with active performance materials belonging to the ROICA Feel Good™ family, it not only insulates, but generates up to 2 degrees of heat as you workout as certified by CeRism, Outdoor Sport Research Centre at Verona University. Long life stretch, superior shape retention and best breathability thanks to the Blizzard by SITIP fabric that ensures thermal comfort and easy care to the users. A valuable choice that perfectly matches the performances of an experienced team of specialists.

SITA hits the European panorama for the first time at ISPO with ROICA™ few days after the official launch in US and Saudi Arabia on January 31st. Its high-tech debut collection for Spring 2019 provides women with an all-new luxury concept of timeless foundational apparel made in New York balancing concealed performance features and style to meet womens’everyday dynamic lifestyle. The newly-created made in Italy SITATECH™ fabric includes permanent agents that neutralize odor, withstand machine wash, and exhibit superior quality. The intricately designed fabric takes on instant appeal with nanotechnology fibers and ROICA™ CF, a yarn with an active smart odor neutralizer property, then knitted in Italy by Maglificio Ripa.

• Lectra provides fashion companies with breakthrough solution that enables them to personalize at ready-to-wear production speed

Paris – Lectra launches its ‘Fashion On Demand’ offer, empowering industry players to uncover new business opportunities brought about by the strong demand for personalization in the fashion industry. Lectra is enabling its customers to produce on demand for the first time ever with an end-to-end offer that automates the entire personalization process from product development to final cutting stages. ‘Fashion On Demand by Lectra’, based on Industry 4.0 principles, is a fruition of four years of R&D with a hundred-strong team of experts, as part of Lectra’s strategic roadmap announced in 2017. There will be a progressive global rollout starting from January 2019.

The digital revolution has prompted consumers to demand personalized products and experiences nowadays. This is an advantageous business model for fashion companies, as it allows them to accurately match supply with demand, and solve a host of problems that regular business models usually face. By simply knowing ahead of time what and how much their consumers want, companies can produce in precise quantities and avoid overstocking and markdowns. In addition, as consumers pay upfront for their orders it improves cash flow for businesses. Fashion companies can use personalization as a way to outshine their competitors and earn consumer loyalty, by offering one-of-a-kind products that make their customers feel exclusive.

While on-demand production is an attractive business model that presents little financial risk, today, fashion companies are encountering huge barriers to entry for this market. Without the savoir-faire and appropriate technology, many companies have to rely on their standard supply-chain infrastructure that lacks the flexibility to create and produce these products. As a result, they have to develop independent workflows for each product, incurring additional production costs, prolonging lead times and even jeopardizing their existing production lines. By having longer delivery times, they face the risk of upsetting their loyal customers who have paid premium prices for their personalized products.

‘Fashion On Demand by Lectra’, is a game changer for the industry. Drawing from 45 years’ experience of working with international retailers, manufacturers and brands, Lectra developed this offer to break down these barriers and empower fashion companies to meet the specific needs of their digitally savvy clientele with best-in-class solutions. ‘Fashion On Demand by Lectra’, available in the form of two packages, one dedicated to made to measure, and the other to customization, is a turnkey solution that automates on-demand production right from order reception to production development stages and the cutting room. Companies can define the product customization criteria and range for each item depending on the package (such as altering product characteristics for customization and pattern adjustments for made to measure) and launch production processes right from the get-go, without interfering with their standard workflows.

Empowering customers through industrial intelligence 2/2

“Personalization, or rather, on-demand production, is going to be an industry-wide phenomenon. It is hence Lectra’s duty, as an Industry 4.0 pioneer, to think ahead of time, and spearhead this movement. Keeping our customers’ best interests in mind, we’ve worked with renowned personalization specialists from different countries to develop this solution. With ‘Fashion On Demand by Lectra’ we’re doing the unthinkable. For the first time in the fashion industry, there will be a comprehensive personalization solution that will be able to perform under the same market conditions as the ready-to-wear segment and produce the same, if not better, results,” says Daniel Harari, Chairman and Chief Executive Officer, Lectra.

This disruptive offer gives fashion companies a 360°-view of the entire personalization process, providing them with the visibility to streamline multiple production processes and manage complex individual demands from custom order to cut piece. Thanks to the supply-chain flexibility that companies gain with this innovative Lectra solution, they will be able to expand their product range and offer more variety, be it womenswear, menswear or childrenswear, and appeal to a broader audience and jump on trends without interrupting their existing production processes. They will not have to waste time on consolidating and communicating information from one production stage to another. This ensures smooth process flows and hence, quick delivery times that can compete with those of standard products.

• Performance Days - November 28 and 29, 2018 – Hall C1 Booth B18
• Two of TINTEX’s fabrics have made it into the PERFORMANCE FORUM Jury’s Pick Category that represents fabrics which are a valuable contribution to this season Performance Days Focus Topic “WATER – OUR RESPONSIBILITY”

See, touch and experience the latest collection from TINTEX as they reveal a wonderful range of innovative fabrics that redefine fashion, inspire creativity, spark emotion and optimize responsible solutions. TINTEX, being an ingenious leader in textile and research innovation for over twenty years, transforms a new generation of cotton and other natural based materials. Established in the Porto region as authorities in superior dyeing and finishing techniques making TINTEX Textiles the perfect choice for fashion.

All the recent awards bestowed, demonstrate TINTEX continue research and commitment. They have been awarded for the Best product of the Base Layer Category by ISPO jury, moreover they have just received the prestigious German Design Awards 2019 and last but not least, they are selected as finalists for the Future Textile Awards in the category Best Innovation for Sustainable Textiles.
TINTEX continues to lead the way, as they proudly take part in the Make Fashion Circular initiative, by the Ellen MacArthur Foundation and activate change industry wide. This initiative aims to collaborate and innovate towards a new textile economy based on the principles of a Circular Economy.

In addition, since this November, TINTEX is a bluesign® system partner, thus means that they are responsibly acting parties of the textile value chain committed to applying the bluesign® system, continuously improving their environmental performance and always been focused on a sustainable future.

A milestone for TINTEX and fashion, as they launch Naturally Clean - an exceptional smart finishing process that is uniquely responsible. Naturally Clean enhances the natural beauty of cotton, takes a cost effective modern approach to eliminate aggressive treatments and optimizes clean surfaces, vivid colors, providing an exquisitely smooth handfeel. Naturally Clean achieves this by using Novozymes technology, a company that is indeed the world leader in biological solutions. Second, using textile chemicals with the lowest possible environmental impact, without compromising performance, from Beyond Surface Technologies AG. Naturally Clean maintains the original characteristics for an extended period of time. All materials are Oeko-Tex and soon bluesign® certified, thus eliminating harmful substances.
TINTEX’ Autumn/Winter 2019/2020 collection includes vibrant tones, refreshing turquoise and electric green, light and warm copper with chocolate browns that connect the natural and spiritual in an extra-sensorial universe. Infused with a stunning palette of nostalgic and multicultural colors - warm yellow with darkened reds, dynamic purple with urban greys - that express globalization and human connection.
Key smart ingredients of the season are:

• A New Generation of Cotton: GOTS certified organic cotton, Supima® cotton, and ECOTEC® by Marchi & Fildi the smart cotton that saves up to 77.9% water consumption and introduces the concept of a circular economy.
• SeaCell™ and Smartcel™: produced using the Lyocell process in a closed loop with no chemicals released as waste. The patented process of SeaCell™ allows that the positive properties of the seaweed are permanently preserved within the fiber, even after multiple washing cycles. Smartcel™ includes the essential trace element zinc providing anti-inflammatory capabilities.
• REFIBRA™ by Lenzing technology involves upcycling a substantial proportion of cotton scraps e.g. from garment production, in addition to wood pulp, where the raw material is transformed to produce new TENCEL™ Lyocell fiber to make fabrics and garments.
• Bemberg™ by Asahi Kasei: A new generation GRS Certified material, made from cotton linters, with a biodegradability certification by Innovhub. A matchless, high tech natural material, with a special handfeel and aesthetics.
• ROICA™ by Asahi Kasei
  - ROICA™ EF has a percentage of pre-consumer recycled content that is more than 50%, and thanks to this it has been GRS (Global Recycled Standard) certified.
  - ROICA™ V550 a premium stretch innovative yarn boasting the Cradle to Cradle Certified™ Gold Level for Material Health product and ingredients as it was evaluated throughout the supply chain for lower impacts on human and environmental health. Striving toward eliminating all toxic and unidentified chemicals for a safe continuous cycle. Hohenstein Environment Compatibility Certificate - ROICA™ proudly breaks down without releasing harmful substances.

Of special interest this season, the two TINTEX’s fabrics that made it into the PERFORMANCE FORUM Jury’s Pick Category for their contribution to this season Topic “WATER – OUR RESPONSIBILITY”.

A smart rib developed to reduce the water usage as most as possible, from cultivation of raw materials until fabric finishing. A blend of TENCEL™ Modal, cellulosic & biodegradable material treated with no hazardous chemicals, pesticides nor fertilizers, and European hemp, a fast-growing plant that requires very little water and no herbicides, pesticides, synthetic fertilizers or GMO seeds. Both fibres are biodegradable.

The second selected article is a 100% Merino Wool jersey made unique thanks to Colorau® by TINTEX, a patented natural dyeing process technique that uses vegetable herbs and extracts. A great amount of water was saved by avoiding subsequent washing steps. Also, lower water pollution is achieved by avoiding synthetic dyestuffs.

• At Kingpins Show Amsterdam (24-25 October) the new “Committed Accessories” dedicated to denim take centre stage.

For the appointment with the exhibition dedicated to denim Metalbottoni focuses on its new range of increasingly green accessories which have captured the attention of the northern European brands most attentive to sustainability in the world of jeans and elsewhere. A range of proposals which, in recent months, has progressed remarkably, following the rules established by the corporate responsibility protocol called NO IMPACT.

This is a responsible approach underlined by the promise “Committed Accessories”, but also a strategic choice with a view to approaching those markets which so far have appeared to be most keen on the subject, for example northern Europe, Benelux and the United States, California in particular. This means that Metalbottoni is acting with increasing assertiveness on those scenarios where it has been present for a long time, in order to increase the segments depth, intercepting new ones, thanks to its wide-ranging eco-compatible proposal.

NO IMPACT: “Committed Accessories” expanded

It is the constant search for sustainable innovation that reveals the extent of the progress made over the past few months by Metalbottoni. For the Kingpins Show exhibition, there are many novelties in store from the company, extending its range in terms of sustainability. Firstly, there is the new MONSTER line eco-processing, special for pure denim, which – apart from metal – includes new material solutions developed through high-profile collaborations.

Also the LEATHER ACCESSORIES line is extending its range of sustainable materials. The line of tags and rear waistband labels is enhanced through interpretations based on two new eco-friendly materials: recycled jacron and cork. For denim designed to be 100% green, also in accessories. Sustainable proposals are increasingly integrated throughout the Metalbottoni range, for example the new glossy and satin finishing developed for the line LABORA on exclusive metal accessories.

Partnerships with brands from northern Europe: Bik Bok and Kings of Indigo

One of the most important collaboration in sustainable fashion is the one with the Norwegian brand Bik Bok. The brand that was founded in 1973 dedicated to young women, today offer accessible trend driven fashion through a network of over 200 single-brand stores in Norway, Sweden, Finland and Austria. The brand has since 2017 chosen to use only BCI (Better Cotton Initiative) certified cotton for their in house premium denim brand Never Denim. For Never Denim Metalbottoni has realized a series of jeans buttons and personalized rivets, all entirely produced according to the NO IMPACT protocol; which means recycled raw materials, no use of chemical agents, through processing and machinery that minimize the use of water and electricity, resulting 100% from photovoltaic panels. All these features are part of a capsule developed for the new AW 2018 collection for Never Denim entirely made with Fair Trade certified cotton. Thanks to this project, the No Impact becomes an integral part of a collection that is aimed at a very large, young and aware public.

Another important brand which has chosen the new NO IMPACT metal accessories is Kings Of Indigo, the Dutch denim mill which is presenting top-quality jeans, inspired by traditional American style, combined with Japanese attention to detail, which today has as many 250 authorised dealers in 12 countries, with a very strong focus on northern Europe.

More and more sportswear for the new Monster SS 2020 collection

The great Metalbottoni classic dedicated to denim confirms the trend of strongly merging with the world of sportswear. The MONSTER line introduces the style developments of the SS 2020 season, with the range being more and more influenced by technical and sports interpretations, alongside sustainable production processes based on the NO IMPACT protocol. The new MONSTER proposals include items made of non-metal material, using sustainable processes, of natural origin and 100% biodegradable; these accessories are similar in appearance to traditional polyester, interpreted in a responsible way, developed through a series of special and unique effects. Also the button, rivet and small plate range has been restyled, having always been the core of the MONSTER line. Today the number of solutions available increases  hanks to new vintage finishing, developed on metal accessories, which are also totally green. “The denim world is moving in a clear direction: that of sustainability.” says Maria Teresa Ricciardo, Creative Director at Metalbottoni, “This is true in particular for some markets, which are strategic for us, and where we are proving increasingly successful, thanks to constant product and process research from a green  perspective, which Metalbottoni today is able to offer within the framework of the NO IMPACT pathway which we have been pursuing for a long time”.