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(c) Premium Exhibitions GmbH
01.03.2024

SEEK and Berlin Fashion Week share dates

SEEK announces a new and earlier date for the upcoming Spring/Summer 2025 edition. SEEK will take place on the 2nd and 3rd of July 2024. The new platform, THE JUNCTION, connecting the neighboring UNION Showroom at Kühlaus will open its doors from the 30th of June until the 3rd of July. Berlin Fashion Week plans its shows, showrooms and events to take place from the 1st until the 4th of July. The 8th edition of the 202030 - The Berlin Fashion Summit will inform and animate on the same days as SEEK.

"The past few days we have had productive and most importantly very friendly conversations. The result: Your (the industry’s) wish is our command - for the first time Berlin Fashion Week, UNION showroom, 202030 - The Berlin Fashion Summit, THE JUNCTION and SEEK will take place at the same time. Together we want to activate: brands, stores and the city." Marie-Luise Patzelt, SEEK

SEEK announces a new and earlier date for the upcoming Spring/Summer 2025 edition. SEEK will take place on the 2nd and 3rd of July 2024. The new platform, THE JUNCTION, connecting the neighboring UNION Showroom at Kühlaus will open its doors from the 30th of June until the 3rd of July. Berlin Fashion Week plans its shows, showrooms and events to take place from the 1st until the 4th of July. The 8th edition of the 202030 - The Berlin Fashion Summit will inform and animate on the same days as SEEK.

"The past few days we have had productive and most importantly very friendly conversations. The result: Your (the industry’s) wish is our command - for the first time Berlin Fashion Week, UNION showroom, 202030 - The Berlin Fashion Summit, THE JUNCTION and SEEK will take place at the same time. Together we want to activate: brands, stores and the city." Marie-Luise Patzelt, SEEK

Source:

Premium Exhibitions GmbH

SEEK presents new projects and innovations on 16 and 17 January 2024 (c) Premium Exhibitions GmbH / Marcus Mainz
12.01.2024

SEEK presents new projects and innovations on 16 and 17 January 2024

There are only a few days left until the SEEK community comes together at the Station Berlin on 16 and 17 January 2024. The team around SEEK's Show Director Marie-Luise Patzelt is looking forward to welcome around 200 brands, speakers such as Jessica Arnold (Adidas), Sebastian Haufellner (Lodenfrey), Yannik Dietrich (Breuninger), Martyna Zastawna (Vogue), numerous game changers from the sustainability scene and new fashion and lifestyle inspirations.

The new alliance between SEEK and UNION Showroom presents its joint project "THE JUNCTION" for the first time. A selection of high-quality brands with a focus on craftsmanship, origin, and history will be presented in Station Berlin's exclusive loft spaces, includes brands such as A New Sweden, Bruné, Freenote Cloth, Fullcount, Godspeed, Good-Alls, Hidden Aces, Nudie Jeans, Oodoo Boots, Paltò, Viberg, White Sand, and Tenue. THE JUNCTION starts simultaneously with UNION on 14.01.24 and ends with SEEK on 17.01.24.

There are only a few days left until the SEEK community comes together at the Station Berlin on 16 and 17 January 2024. The team around SEEK's Show Director Marie-Luise Patzelt is looking forward to welcome around 200 brands, speakers such as Jessica Arnold (Adidas), Sebastian Haufellner (Lodenfrey), Yannik Dietrich (Breuninger), Martyna Zastawna (Vogue), numerous game changers from the sustainability scene and new fashion and lifestyle inspirations.

The new alliance between SEEK and UNION Showroom presents its joint project "THE JUNCTION" for the first time. A selection of high-quality brands with a focus on craftsmanship, origin, and history will be presented in Station Berlin's exclusive loft spaces, includes brands such as A New Sweden, Bruné, Freenote Cloth, Fullcount, Godspeed, Good-Alls, Hidden Aces, Nudie Jeans, Oodoo Boots, Paltò, Viberg, White Sand, and Tenue. THE JUNCTION starts simultaneously with UNION on 14.01.24 and ends with SEEK on 17.01.24.

The SEEK brand portfolio currently encompasses almost 200 brands, including 46 % conscious brands and 45 % newcomers. Buyers and visitors can look forward to brands such as Aer Scents, Bask in the Sun, Chrome, Danner, Dedicated, Givn Berlin, Hestra, Kangaroos, Novesta, Palladium, Pyrenex, Santa Cruz Skateboards, Welter Shelter and Woodbird. Newcomers include Afoam Stories, A Good Company, Dale Of Norway, Good Wool Story, Heimat, Hen's Teeth, Open Era, Pompeii, The Jogg Concept, Wax London and many more.

The SEEK Conscious Club forms the heart of the January edition and is developing into the "place to be" of the sustainability scene. Purpose-driven business practices, systematic sustainability and practical standards will become even more crucial in 2024. With this in mind, the SEEK team introduces the innovative "360 Sustainability Validation" with its partners IVALO.COM and studio MM04. The "360 Sustainability Validation" - powered by IVALO.COM and consulted by studio MM04. Customers can see brand sustainability in 8 different sustainability categories. 360 is a commercial production value chain analysis tool that provides results that are comparable. The aim is to make the complex sub-areas of sustainability in fashion more transparent and comparable. The SEEK team has been working with the sustainability experts at studio MM04 for a long time and is delighted to be part of this important step towards standardising sustainability evaluations. Participating brands in this years Conscious Club are Basic Apparel, Bread & Boxers, Cabaia, Camper, Dawn Denim, Flamingos Life, Isaora, Jan'n June, Kings of Indigo, Rita Row, Secrid, Stapf and Thinking Mu, amongst others.

Together with renowned experts, SEEK is once again presenting a content programme with live interviews, talks, panels and community classes. Speakers such as Carl Tillessen (Deutsches Mode Institut), Steffen Liese (JD Sports), Stephan Huber (Style in Progress), Penny Whitelaw (Good on You), Mimi Sewalski (Avocadostore), Valerie Vogel (Engelhorn), Cheryll Mühlen (J'N'C), Rune Orloff (Pool), Sabine Rogg (Trendbüro), Anthony Lui (A New Sweden), Patrick Bergmann (Famefact), Florian Müller (Müller PR & Consulting) will share their insights exclusively with the SEEK community. The diverse programme includes themes such as pricing and profiling success strategies in times of disruption, a "no-bullshit" guide for brand spaces, the most important LinkedIn and consumer trends for 2024, new chances for recruiting and leadership as well as mental health in fashion.

Source:

Premium Exhibitions GmbH

SEEK and UNION Showroom present together THE JUNCTION (c) Premium Exhibitions GmbH
21.12.2023

SEEK and UNION Showroom present together THE JUNCTION

SEEK is not only presenting the first edition of its new chapter in January 2024 but is also welcoming a new partner on board: UNION Showroom. The new alliance from Berlin combines the strengths of both formats intending to offer buyers from all over the world an even more comprehensive experience in Germany's fashion capital.

With united forces, the two teams led by Marie-Luise Patzelt (SEEK) and Felix Engelmann (UNION Showroom) are showcasing their new project "THE JUNCTION". A selection of brands will be presented in Station Berlin's exclusive loft spaces, including Nudie Jeans, Tenue, Viberg, White Sand, Paltò, Freenote Cloth, Ootoo Boots and A New Sweden. At the same time, the lofts are the transition to the UNION Showroom, taking place at the neighbouring Kühlhaus. The collaboration embodies the idea of a cooperative platform that enables buyers to discover the best collections from both platforms.

THE JUNCTION starts simultaneously with UNION on 14.01.24 and ends with SEEK on 17.01.24.

SEEK is not only presenting the first edition of its new chapter in January 2024 but is also welcoming a new partner on board: UNION Showroom. The new alliance from Berlin combines the strengths of both formats intending to offer buyers from all over the world an even more comprehensive experience in Germany's fashion capital.

With united forces, the two teams led by Marie-Luise Patzelt (SEEK) and Felix Engelmann (UNION Showroom) are showcasing their new project "THE JUNCTION". A selection of brands will be presented in Station Berlin's exclusive loft spaces, including Nudie Jeans, Tenue, Viberg, White Sand, Paltò, Freenote Cloth, Ootoo Boots and A New Sweden. At the same time, the lofts are the transition to the UNION Showroom, taking place at the neighbouring Kühlhaus. The collaboration embodies the idea of a cooperative platform that enables buyers to discover the best collections from both platforms.

THE JUNCTION starts simultaneously with UNION on 14.01.24 and ends with SEEK on 17.01.24.

More information:
SEEK UNION showroom THE JUNCTION
Source:

Premium Exhibitions GmbH

14.11.2023

End of PREMIUM Berlin - SEEK continues

PREMIUM Berlin will not take place in January 2024. The critical developments in the industry, and the changed global economic situation are presenting big trade fair formats with a new dimension of challenges.
 
PREMIUM, which started as an underdog in 2003 and established an entire segment in the industry, has developed into an icon. The original concepts and approaches have shaped the fashion world. However, as is so often the case in the fast-moving fashion industry, even outstanding success stories come to an end. The management team led by Anita Tillmann and Jörg Arntz recognised this change and paved the way for SEEK, which was launched in 2009.
 
The entire industry has changed significantly in recent years and is still undergoing a transformation. It has become clear that large trade fairs are no longer in keeping with the times. Instead, boutique trade fairs and specialised events are trending. Events like SEEK enable a closer connection between exhibitors, visitors and the community, which is of great economic and social importance in today's world.

PREMIUM Berlin will not take place in January 2024. The critical developments in the industry, and the changed global economic situation are presenting big trade fair formats with a new dimension of challenges.
 
PREMIUM, which started as an underdog in 2003 and established an entire segment in the industry, has developed into an icon. The original concepts and approaches have shaped the fashion world. However, as is so often the case in the fast-moving fashion industry, even outstanding success stories come to an end. The management team led by Anita Tillmann and Jörg Arntz recognised this change and paved the way for SEEK, which was launched in 2009.
 
The entire industry has changed significantly in recent years and is still undergoing a transformation. It has become clear that large trade fairs are no longer in keeping with the times. Instead, boutique trade fairs and specialised events are trending. Events like SEEK enable a closer connection between exhibitors, visitors and the community, which is of great economic and social importance in today's world.

SEEK, which has focussed on its core segment in recent years and serves the streetwear segment, will continue its mission with its loyal network. The platform has not only established itself for forward-thinking brands, but is also the proud organiser of the "Conscious Club", the largest hub on the topic of sustainability in the industry. Here, visitors and exhibitors will not only find the most important trends and ideas in the field of sustainability, but also the most exciting new collections from the pioneers who are responsible for the positive changes.
 
With a clear focus on product quality, community building and strong values such as honesty, creativity, and resilience, SEEK is able to meet the needs of its target audience. So far, the feedback from the committed brands has been consistently positive. The SEEK team is pleased to be able to continue to rely on this commitment and build on it. Around 200 brands are expected again in January.
Berlin will continue to be a place where new trends are set, creative collaborations are formed, and business is done.
 
Although the decision to close PREMIUM is the end of an era, it does not mean the end for the fashion world, but rather opens new doors and enables new opportunities. SEEK is ready to shape this change with like-minded partners and continue to make a significant contribution to the development of the industry.

Source:

Premium Exhibitions GmbH

H&M and Coloreel: Personalized embroidery in Berlin store Photo: Coloreel
10.11.2023

H&M and Coloreel: Personalized embroidery in Berlin store

The global fashion retailer H&M has joined forces with Coloreel to introduce a pioneering approach to customized embroidery. This new partnership allows customers at the H&M Alexa store in Berlin to personalize their apparel with a myriad of expressive designs.

The program marks the start of a new and innovative in-store pilot developed by H&Mbeyond. Customers can select from a diverse library of designs that will be updated on a weekly basis.

Coloreel redefines the art of embroidery, offering an unlimited spectrum of colors at the touch of a button. The technology reduces wastewater by 97% and utilizes recycled thread, marking a significant step towards more sustainable production.

“Our partnership with Coloreel reflects our commitment to enhance the shopping experience through innovative solutions,” states Oliver Lange, Head of H&Mbeyond. “By embracing this advanced technology, we can offer our customers a unique and engaging store visit."

The global fashion retailer H&M has joined forces with Coloreel to introduce a pioneering approach to customized embroidery. This new partnership allows customers at the H&M Alexa store in Berlin to personalize their apparel with a myriad of expressive designs.

The program marks the start of a new and innovative in-store pilot developed by H&Mbeyond. Customers can select from a diverse library of designs that will be updated on a weekly basis.

Coloreel redefines the art of embroidery, offering an unlimited spectrum of colors at the touch of a button. The technology reduces wastewater by 97% and utilizes recycled thread, marking a significant step towards more sustainable production.

“Our partnership with Coloreel reflects our commitment to enhance the shopping experience through innovative solutions,” states Oliver Lange, Head of H&Mbeyond. “By embracing this advanced technology, we can offer our customers a unique and engaging store visit."

With the collaboration, H&M and Coloreel want to explore ways to create brick-and-mortar shopping experiences and analyze the influence that a technology like Coloreel’s has on in-store purchases.

The service is offered at the H&M Alexa store in Berlin during Q4 2023. While the service currently extends to products within the store, plans for embroidering customers’ own garments might be added later. This approach would extend the lifespan of garments, creating a positive environmental impact.

Source:

Coloreel

08.09.2023

PREMIUM & SEEK: Next editions on 16 and 17 January

With its flagship formats PREMIUM and SEEK, the Premium Group kicks off into a new season. And the team around Jörg Arntz, Maren Wiebus, Franziska Diers and Marie-Luise Patzelt have big plans again: new insider round tables outside the main dates, structured brand portfolios, an expanded content programme, new meeting spaces, exclusive tours for buyers and much more. The next editions will take place on 16 and 17 January at Station Berlin.

With the redefined and successful July editions this summer, the makers of the Premium Group have shown how proactively change can be realised: only 2 days instead of 3, a new-old location, new brand portfolios and fresh concepts. And the next Berlin experience is going to be even more attractive and profitable.

With its flagship formats PREMIUM and SEEK, the Premium Group kicks off into a new season. And the team around Jörg Arntz, Maren Wiebus, Franziska Diers and Marie-Luise Patzelt have big plans again: new insider round tables outside the main dates, structured brand portfolios, an expanded content programme, new meeting spaces, exclusive tours for buyers and much more. The next editions will take place on 16 and 17 January at Station Berlin.

With the redefined and successful July editions this summer, the makers of the Premium Group have shown how proactively change can be realised: only 2 days instead of 3, a new-old location, new brand portfolios and fresh concepts. And the next Berlin experience is going to be even more attractive and profitable.

Registration for brands and buyers is now open and the team cordially invites the entire fashion and creative scene to set new standards together, to meet and to strengthen a platform from which everyone can benefit. For the first time, PREMIUM and SEEK will not take place at the same time as Berlin Fashion Week. The scheduling of Berlin Fashion Week and the event formats of the Premium Group are a result of the respective business and calendar model. Nevertheless, the team will continue to be in close contact with the organisers of Berlin Fashion Week.

More information:
Premium Group PREMIUM SEEK
Source:

Premium Exhibitions GmbH

(c) adidas AG
28.07.2023

adidas: Y-3 returns with Fall/Winter 2023 Chapter 3 collection

In Fall/Winter 2023, Y-3 (partnership between adidas and Yohji Yamamoto) returns to present the third chapter of its year long exploratory narrative – with the subversive label taking athletic iconography, silhouettes, and materials and recontextualising them through through the lens of Yohji Yamamoto’s renegade design vision.

Inspired by adidas’ inimitable sporting legacy, Chapter 3’s apparel collection sees Y-3 evolve the collegiate motifs of previous seasons, for an entirely new context. Drawing on vintage varsity style lettering, an array of graphics are applied to jackets, t-shirts, and hoodies, in kettle stitch embroidery, chenille patches, puff prints, and engineered knits. A curated offering of quilted pieces, with cutlines inspired by the adidas Originals Aloxe tracksuit, completes the apparel highlights with a selection of jackets, vests, skirts, and pants.  

The collection is then rounded out by a host of bold accessories including elevated totes, gym bags, backpacks, body bags, knit beanies, caps, and more.  

In Fall/Winter 2023, Y-3 (partnership between adidas and Yohji Yamamoto) returns to present the third chapter of its year long exploratory narrative – with the subversive label taking athletic iconography, silhouettes, and materials and recontextualising them through through the lens of Yohji Yamamoto’s renegade design vision.

Inspired by adidas’ inimitable sporting legacy, Chapter 3’s apparel collection sees Y-3 evolve the collegiate motifs of previous seasons, for an entirely new context. Drawing on vintage varsity style lettering, an array of graphics are applied to jackets, t-shirts, and hoodies, in kettle stitch embroidery, chenille patches, puff prints, and engineered knits. A curated offering of quilted pieces, with cutlines inspired by the adidas Originals Aloxe tracksuit, completes the apparel highlights with a selection of jackets, vests, skirts, and pants.  

The collection is then rounded out by a host of bold accessories including elevated totes, gym bags, backpacks, body bags, knit beanies, caps, and more.  

Having traversed Yohji Yamamoto’s homeland of Japan for the brand’s Spring/Summer 2023 campaigns, the seasonal story journeys to adidas’ mother country of Germany, to capture Berlin’s unique, energetic, and prolific creative community. Shot by local photographer, Lengua, and motion director Thyago Sainte, the stills, moving images, and short film spotlight an enigmatic cast of musical figures that call Berlin home in personally resonant locations.

More information:
adidas Sportswear
Source:

adidas AG

Premium, Seek (c) Premium Exhibitions GmbH
13.07.2023

PREMIUM and SEEK: A new heartbeat

The PREMIUM and SEEK teams around Anita Tillmann and Jörg Arntz prove their skills with the success of the new Trend and Event Platform. The format, newly shortened to just two days, showed a total of 450 curated, international brands of the new generation, with 250 brands at PREMIUM and 200 brands at SEEK. The motto was quality over quantity. In addition to the brands, the focus was clearly on the know-how of experts from sustainability, tech, and business. If you didn't discover or learn anything new in the last two days you missed out. Visitors from all over the world came to Station Berlin to see what the Premium Group had come up with for this edition - and it did not disappoint.

PREMIUM reinvents itself
The newly curated brand portfolio with many international and unexposed brands were very well received by the community and invited buyers and visitors to explore a diverse, exciting, and coherent brand landscape. The atmosphere was characterised by lightness, lots of sunshine, and good conversations.

The PREMIUM and SEEK teams around Anita Tillmann and Jörg Arntz prove their skills with the success of the new Trend and Event Platform. The format, newly shortened to just two days, showed a total of 450 curated, international brands of the new generation, with 250 brands at PREMIUM and 200 brands at SEEK. The motto was quality over quantity. In addition to the brands, the focus was clearly on the know-how of experts from sustainability, tech, and business. If you didn't discover or learn anything new in the last two days you missed out. Visitors from all over the world came to Station Berlin to see what the Premium Group had come up with for this edition - and it did not disappoint.

PREMIUM reinvents itself
The newly curated brand portfolio with many international and unexposed brands were very well received by the community and invited buyers and visitors to explore a diverse, exciting, and coherent brand landscape. The atmosphere was characterised by lightness, lots of sunshine, and good conversations.

For the first time, PREMIUM and the Fashion Council Germany joined forces to present the showroom "CURATED by Fashion Council Germany" with avant-garde designers from Germany and Ukraine. The tech format Yonnaverse addressed the most important innovations for profitability and sustainable growth through digital progress. The event took place physically, digitally, and in the Metaverse.

Iranian artist and milliner Maryam Keyhani showed what surrealism marketing and tangible art can look like with her oversized hat, which floated happily over the grounds and caused surprised faces. The installation by the Italian designer Innerrraum from Berlin was dedicated to Anita Tillmann in gratitude for her international success. Artists such as Sophie Douala from France, Claudia Gillies from New Zealand, and Grycja Erde from Ukraine were a welcome addition in making the PREMIUM visit an experience.

The diverse portfolio also included a range of beauty brands and the beauty lounge offered much-loved make-up, hair and nail touch ups. There were also many new things to discover in the retail sphere. Vintage & Rags presented a new retail concept for second-hand fashion and SPSR showed how to take retail entertainment to the next level through unique live consumer engagement. On the Content Cube stage, Daniel Steindorf, the former owner of Überfahrt, spoke with Inga Klaassen from J'N'C about hospitality fusion, community, and retail, next to other speakers.

SEEK put a stronger focus on sustainability
As in previous editions, a relaxed and positive mood prevailed at SEEK. The community was happy to finally fall into each other's arms again. SEEK convinced with high-quality and original brands and an even stronger focus on sustainability. For the first time, SEEK's brand portfolio consisted of 50% sustainable brands, further strengthening the Conscious Club and allowing it to flourish. The Conscious Club was supported by the sustainability experts from studio MM04, whose 202030 - The Berlin Fashion Summit Denim Pop-up ensured a full Content Cube.

Decision-makers and fashion professionals discussed the learnings of the denim transformation, the new green claims of the EU textile strategy as well as pragmatic solutions on how to remain and act more sustainable and competitive as an industry and individual brand. As a counterpart to Black Friday, Cold Friday, initiated by Dojo Cares, was presented as the "biggest awareness campaign since sales days have existed". Fair fashion and fair working conditions were the focus of the final conference of the "Good Clothes Fair Pay" press conference by Fashion Revolution, which was also part of the Conscious Club. On top of a lot of sustainability inspiration, for the first time there was a space for D2C brands such as VGB and ADR Atelier Roupa, who were involved both as brands and as speakers in the content programme. For two days, two stages were filled with talks and panels with the most relevant themes from fashion, lifestyle, culture and business. Gen Z, Gen Y and Gen Alpha met for espresso martinis and club culture vibes at "Platte raves the Ground" to discover and stage the coolest styles of the scene.

More information:
PREMIUM SEEK
Source:

Premium Exhibitions GmbH

(c) Premium Exhibitions GmbH
19.04.2023

PREMIUM and SEEK redefine "trade fairs" - FEEL CONNECTED AGAIN

With its new Trend and Event Platform, the Premium Group presents a new concept for a progressive community. According to Premium Group classic trade fair formats are over - this summer it's all about (re)connection, real emotions and new perspectives. The emphasis lies on the most relevant trends and the power of networking, but in a more personalised and intimate way.

With its new Trend and Event Platform, the Premium Group presents a new concept for a progressive community. According to Premium Group classic trade fair formats are over - this summer it's all about (re)connection, real emotions and new perspectives. The emphasis lies on the most relevant trends and the power of networking, but in a more personalised and intimate way.

PREMIUM and SEEK are focusing on a more rigorous curation of promising brands and collections as well as various opportunities to connect. An extensive content programme of keynotes, round tables, live interviews, study presentations and panels on the most important trends will offer two diverse and time-efficient days. The areas of concentration encompass sustainability, technology, fashion, business, lifestyle, and beauty. The repertoire of topics include marketing themes such as LinkedIn and Tik Tok, new tech tools such as ChatGPT or Virtual Dressing as well as news from the metaverse. Sustainability topics such as denim, circularity, re-commerce, vintage and the new Green Deal laws will be discussed as well as cross-industry topics such as female empowerment, Gen Z and modern leadership.
     
PREMIUM marks the first event of the season for womenswear. New silhouettes, design trends, provocation and the current zeitgeist are brought to the forefront with a carefully curated selection of brands. The fashion scene and visitors can look forward to the best of denim, hyper-femininity, beauty, well-being, future Berlin icons and innovations from the tech and lifestyle sphere. New talents will also have the opportunity to pitch their labels to a professional audience. SEEK focuses on heritage, Y2K, modern sportswear, outdoor and sustainable brands, which will be shown in the CONSCIOUS CLUB. Other highlights will include talks and inspiring activations from the community.

"We listen, research and curate the most important trends for the industry. To do this, our team of experts travels across Europe and exchange ideas with representatives from the entire industry. The results of months of work can be discovered in two days," says Maren Wiebus, Creative Director of the Premium Group.

Today, attention is the most important currency for the fashion industry. This is also why, for the very first time ever, the Premium Group events will take place over only two days instead of three. At the same time, generally accepted norms and rules are questioned, taken apart, and put back together again. The organisers of Premium Group invite fashion professionals to discuss the rules and redefine them together.
 
The summer editions of PREMIUM and SEEK will take place on 11 and 12 July at the new old location Station-Berlin in the heart of Berlin.

Source:

Premium Exhibitions GmbH

22.03.2023

Premium Group: Repositioning of trade shows PREMIUM and SEEK

The Premium Group have announced a repositioning of its flagship trade shows PREMIUM and SEEK.
     
The first change is the relocation of the event to its iconic location: the Station Berlin. The venue is a historic place, which has served as the home of the Premium Group trade shows in the past.
The event will also be shortened to two days instead of three days, with new opening hours from 10 am - 10 pm including networking events and parties. This is a reflection of the changing times and the need to provide more efficient business and networking opportunities for exhibitors and visitors, maximizing their time and investment.

PREMIUM and SEEK will be held together and focus on curated trends, lifestyle brands, and sophisticated fashion collections. The CONSCIOUS CLUB remains one of Europe's biggest platforms for sustainability in fashion showcasing promosing brands and developments. Brands, retailers, and visitors can expect a more surprising, and streamlined event. The booth concept will be limited to a maximum size of 100 sqm, with a new sustainable booth system.

The Premium Group have announced a repositioning of its flagship trade shows PREMIUM and SEEK.
     
The first change is the relocation of the event to its iconic location: the Station Berlin. The venue is a historic place, which has served as the home of the Premium Group trade shows in the past.
The event will also be shortened to two days instead of three days, with new opening hours from 10 am - 10 pm including networking events and parties. This is a reflection of the changing times and the need to provide more efficient business and networking opportunities for exhibitors and visitors, maximizing their time and investment.

PREMIUM and SEEK will be held together and focus on curated trends, lifestyle brands, and sophisticated fashion collections. The CONSCIOUS CLUB remains one of Europe's biggest platforms for sustainability in fashion showcasing promosing brands and developments. Brands, retailers, and visitors can expect a more surprising, and streamlined event. The booth concept will be limited to a maximum size of 100 sqm, with a new sustainable booth system.

The summer editions of PREMIUM, SEEK, and the CONSCIOUS CLUB will take place on the 11th & 12th of July 2023 in Berlin.

Source:

Premium Group

19.01.2023

Alliance of the Willing at Berlin Fashion Week: VORN, Zalando, Unity and Kornit Digital

Kornit Digital LTD. (NASDAQ: KRNT) ("Kornit" or the "Company"), a market leader in sustainable, on-demand digital fashion and textile production technologies, announced its partnership with VORN – The Berlin Fashion Hub, Zalando, and Unity – creating an "alliance of the willing" to transform the industry via "phygital" fashion with a circular approach.

Kornit Digital LTD. (NASDAQ: KRNT) ("Kornit" or the "Company"), a market leader in sustainable, on-demand digital fashion and textile production technologies, announced its partnership with VORN – The Berlin Fashion Hub, Zalando, and Unity – creating an "alliance of the willing" to transform the industry via "phygital" fashion with a circular approach.

Nine designers were challenged to create fashion capsules in eight weeks utilizing the latest technology innovations from the three alliance partners – combining digital product creation, web3-based design, digital printing, immersive circular design, 3D rendering and avatar development. All collections are on display exclusively at Berlin Fashion Week from Wednesday, January 18 to Friday, January 20 at Bikini Berlin.
 
The challenge follows standing room only Kornit Fashion Week events across the globe, displaying how on-demand, digital production creates a fashion world of nearly endless creativity. Hosted at the Impact Hub Berlin, the VORN Academy Program offered creators access to a holistic technology toolset - including the advanced Kornit Presto MAX single-step solution for direct-to-fabric sustainable printing. Some of the prominent designers taking part include costume and fashion designer Alexis Mersmann, Judith Bondy, AR and NFT artist Ann-Britt Dittmar, Berlin-based director Tanja Bombach, Nina Jurcic, Olga Boncheva, digital artist, and fashion designer Schirin Negahbani, Johann Erhardt, and Israeli designer Idan Yoav.
 
"This collaboration across four industry leaders is so unique because the result is a sum so much greater than each of its individual parts. It's a true 'alliance of the willing' that opens doors to 'phygital' collections built at the intersection of digital fashion, 3D design, and on-demand production," said Omer Kulka, Chief Innovation Officer at Kornit Digital. "We're honored to team with VORN – The Berlin Fashion Hub, Zalando, and Unity during Berlin Fashion Week to demonstrate what's possible as the physical and virtual fashion worlds come together."
 
"When we launched the Berlin Fashion Hub, our intent was to create a B2B environment to spark unmatched fashion and sustainability innovations. As Berlin is one of the world's most important fashion and textile centers, there is no better place to demonstrate economically succesful circularity in the fashion industry," said Professor Marte Hentschel, Co-Founder at VORN – The Berlin Fashion Hub. "Together, we're changing fashion to drive sustainability and harness the creative power of both the physical and virtual. We're proud of what's been accomplished in conjunction with an incredible group of designers, creators, and partners."

Source:

Kornit

Ein Outfit aus der Strick-Kollektion "MOTIRÕ" von Gabriela Paranhos Lopes, inspiriert von Körperbemalungen und Kunsthandwerk brasilianischer Urvölker. Foto: Neo Fashion Berlin / Jens Zander
12.12.2022

Studierende der HSNR mit Fashion Show auf internationaler Textilkonferenz in Aachen

Studierende des Fachbereichs Textil- und Bekleidungstechnik der Hochschule Niederrhein präsentierten Anfang Dezember bei der Aachen-Dresden-Denkendorf International Textile Conference 2022 (ADD) Designs auf einer Modenschau. Bei der hybriden Show zeigten Studierende von drei Hochschulen ihre Kollektionen.

Die Studierenden interpretierten mit ihren Outfits vier aktuelle Themen: Creativity, Sustainability, Innovation und Diversity. Gabriela Paranhos Lopes ließ sich für ihre Strick-Kollektion "MOTIRÕ" von Grafiken, Körperbemalungen und Kunsthandwerk brasilianischer Urvölker inspirieren und übersetzte diese in eine zeitgemäße und nachhaltige DOB Strickkollektion. Verarbeitet wurden nur die Pflanzenfasern Bio-Baumwolle und Leinen.

Die Studierenden Franziska Jauch & Gia Phuc Trinh zeigten ihre Kollektion "D4L", die im Rahmen eines Forschungsprojekts entstand. Sie arbeiteten mit flächigen Lasereffekten und Diamond-Finishings, um Denimgewebe emissionsarm zu gestalten. Die Schnittgestaltung und Print-Designs führen wie ein Zeitstrahl durch die Denim- Geschichte bis hin zu einem Zukunftsszenario.

Studierende des Fachbereichs Textil- und Bekleidungstechnik der Hochschule Niederrhein präsentierten Anfang Dezember bei der Aachen-Dresden-Denkendorf International Textile Conference 2022 (ADD) Designs auf einer Modenschau. Bei der hybriden Show zeigten Studierende von drei Hochschulen ihre Kollektionen.

Die Studierenden interpretierten mit ihren Outfits vier aktuelle Themen: Creativity, Sustainability, Innovation und Diversity. Gabriela Paranhos Lopes ließ sich für ihre Strick-Kollektion "MOTIRÕ" von Grafiken, Körperbemalungen und Kunsthandwerk brasilianischer Urvölker inspirieren und übersetzte diese in eine zeitgemäße und nachhaltige DOB Strickkollektion. Verarbeitet wurden nur die Pflanzenfasern Bio-Baumwolle und Leinen.

Die Studierenden Franziska Jauch & Gia Phuc Trinh zeigten ihre Kollektion "D4L", die im Rahmen eines Forschungsprojekts entstand. Sie arbeiteten mit flächigen Lasereffekten und Diamond-Finishings, um Denimgewebe emissionsarm zu gestalten. Die Schnittgestaltung und Print-Designs führen wie ein Zeitstrahl durch die Denim- Geschichte bis hin zu einem Zukunftsszenario.

Die Fashion Show wurde in Kooperation mit dem Team der Neo.Fashion.Berlin ausgerichtet, die jährlich die besten Absolventinnen und Absolventen der Fachrichtung Design deutscher Hochschulen in einer „Best Graduates‘ Show“ während der Fashion Week in Berlin der Fachwelt bekannt macht.

„Die Internationale Textiltagung hat als eine der größten Textilkonferenzen eine europaweite Strahlkraft, hier kommen Wissenschaftler und Anwender regelmäßig zusammen. Das Tagungsmotto dieses Jahres „Textile Impulse für die Zukunft“ wird durch die Designtalente richtig gut sichtbar, ein echter Frischekick, um den Blick in die Zukunft zu lenken“, sagt Dr. Maike Rabe, Professorin für Textilveredlung und Ökologie an der Hochschule Niederrhein.

Source:

Hochschule Niederrhein

Photo munichfabricstart
21.11.2022

300 Pre-Collections at VIEW Premium Selection

First insights, first new materials and trend highlights: On 29 and 30 November 2022, the European premium fabric sector will meet for an important exchange with international producers at VIEW in Munich to find out about the first colour and material trends for spring/summer 2024 at the earliest possible time. A selected range of around 300 pre-collections will be on show at the MVG Museum. This means that VIEW will once again be strong and business-relevant this season.

First insights, first new materials and trend highlights: On 29 and 30 November 2022, the European premium fabric sector will meet for an important exchange with international producers at VIEW in Munich to find out about the first colour and material trends for spring/summer 2024 at the earliest possible time. A selected range of around 300 pre-collections will be on show at the MVG Museum. This means that VIEW will once again be strong and business-relevant this season.

The past VIEW Premium Selection in June 2022 was a great success. Completely booked out and more international than ever, the Preview Textile Show of Munich Fabric Start Exhibitions GmbH was an important contact point for the buying and design teams of companies such as Akris, Baldessarini, Bogner, Calvin Klein, Cinque, Comma, Drykorn, Escada, Hugo Boss, Lala Berlin, Lagerfeld, Laurél, MAC, Marc Cain, Marc O'Polo, Riani, Schumacher or Strellson. The trend towards an increasingly international range continues in November. Numerous buyers, designers and product managers from European ready-to-wear manufacturers are expected in Munich the week after next, looking for new material innovations and trends at VIEW and the parallel ISPO.

International exhibitor portfolio with many new names
Material influences from Europe to Asia bring a highly exciting mix for the trend research of the new collections. Exhibitors from Bulgaria, China, Denmark, Germany, France, Great Britain, Greece, Hong Kong, Italy, Japan, Korea, Spain and Turkey are among the participants.

The newcomers and returnees include, in addition to others:
AGNSTR / ALA CAMPOLMI / BAIRD MC NUTT / BELL & THUNDER / CB STILE / COLORA / EKOTEN / FABRIC LAB / GUARISCO / JECA LIMITED / KING BUTTON / LANIFICIO CAVERNI / LIMONATA EAST / M.T.T. MANIFATTURA / MANTERO / MILIOR / MTP PIEROZZI / PADROCASAS / PIZVAL / RIBBONTEX / SITIP / TEKSTINA SINCE 1828 / TEXMODA / VIVOLO und WAY.

More information:
VIEW Premium Selection F/S 2024
Source:

munichfabricstart

Foto: Hochschule Niederrhein. Preisträgerin Joline Kaumanns (l.) und Professorin Marina-Elena Wachs auf der eMove360° in Berlin
Preisträgerin Joline Kaumanns (l.) und Professorin Marina-Elena Wachs auf der eMove360° in Berlin
10.10.2022

Textil-Design-Studentin gewinnt Materialica-Award in Berlin

Die Master-Studentin Joline Kaumanns am Fachbereich Textil- und Bekleidungstechnik der Hochschule Niederrhein hat den Materialica Award 2022 in der Kategorie „Student“ gewonnen. Ihre Arbeit „S-Polarskin - Abundance of Light – Impulses of Sustainable Lightning“ wurde für das herausragende Design und die hohe Technologiekompetenz auf der eMove 360°-Messe in Berlin ausgezeichnet. Begleitet wurde die Arbeit von Professorin Marina-Elena Wachs.

Abundance of Light bedeutet Lichtfülle und impliziert damit differenzierte, sich ergänzende Materialeigenschaften. Materialien, wie Wolle, Papiergarn und recyceltes Zellophan werden unter dem Aspekt der Nachhaltigkeit verwendet. Diese Komponenten sind in einem Gewebe- und Gestrick-Gefüge als Sandwich-Material miteinander auf innovative Art verbunden. Die einzelnen Teile der Fläche greifen visuell ineinander.

Die Master-Studentin Joline Kaumanns am Fachbereich Textil- und Bekleidungstechnik der Hochschule Niederrhein hat den Materialica Award 2022 in der Kategorie „Student“ gewonnen. Ihre Arbeit „S-Polarskin - Abundance of Light – Impulses of Sustainable Lightning“ wurde für das herausragende Design und die hohe Technologiekompetenz auf der eMove 360°-Messe in Berlin ausgezeichnet. Begleitet wurde die Arbeit von Professorin Marina-Elena Wachs.

Abundance of Light bedeutet Lichtfülle und impliziert damit differenzierte, sich ergänzende Materialeigenschaften. Materialien, wie Wolle, Papiergarn und recyceltes Zellophan werden unter dem Aspekt der Nachhaltigkeit verwendet. Diese Komponenten sind in einem Gewebe- und Gestrick-Gefüge als Sandwich-Material miteinander auf innovative Art verbunden. Die einzelnen Teile der Fläche greifen visuell ineinander.

Die locker gestrickte Ab-Seite verleiht dem Material eine voluminöse Haptik und sorgt für Lufteinschlüsse. Durch Lanolin ist es besonders wasserabweisend und erhält mit Dill, dem schwedischen Nationalgewürz, weitere multisinnliche Eigenschaften. Vorausgegangen war eine Forschungsstudie zu interkulturellen Design-Einflüssen aus Schweden.

Das Material lässt sich multifunktional und nachhaltigkeitsorientiert dem natürlichen Kreislauf zurückführen. Das Design – und die Designerin – hat den Anspruch an eine holistisch nachhaltige Lösung und wird sowohl für die Anwendung im Fashion als auch im Automotive Interior Design weitergedacht.

Der Materialica-Award wird im Rahmen der Messe eMove360° Europe vergeben. Sie ist die weltweit größte Fachmesse für die Mobilität 4.0. Die eMove360° Europe präsentiert die komplette Bandbreite zukunftsorientierter und nachhaltiger Mobilitätslösungen, von urbanem & mobilem Design, Material und Prozesslösungen, über automatisiertes Fahren und Elektronik bis hin zu Infotainment.

(c) dullboiiiii
16.09.2022

Premium Group launches Charity Collection at The Ground event in Berlin

In cooperation with Platte Berlin, deadHYPE, Visionary Services and the Fashion Council Germany, The Ground invited to the Studio2Retail block party in Mitte. 950 guests, including creatives, influencers and the young Gen-Z Berlin fashion scene, came together for the first time since The Ground premiered in July to exchange and celebrate change.

The community had the exclusive opportunity to buy the limited pieces of the MUST-HAVE PEACE charity collection, which the Premium Group team initiated to support the people suffering from the war in Ukraine.

The collection includes 22 special items of clothing and accessories from 11 brands and designers from the Premium Group cosmos, of which 100% of the proceeds go to Be an Angel.

In cooperation with Platte Berlin, deadHYPE, Visionary Services and the Fashion Council Germany, The Ground invited to the Studio2Retail block party in Mitte. 950 guests, including creatives, influencers and the young Gen-Z Berlin fashion scene, came together for the first time since The Ground premiered in July to exchange and celebrate change.

The community had the exclusive opportunity to buy the limited pieces of the MUST-HAVE PEACE charity collection, which the Premium Group team initiated to support the people suffering from the war in Ukraine.

The collection includes 22 special items of clothing and accessories from 11 brands and designers from the Premium Group cosmos, of which 100% of the proceeds go to Be an Angel.

Be an Angel e.V. is an initiative of people from creative industries who are committed to the sustainable integration of people with a refugee background. Under the direction of Chairman Andreas Tölke, the team has been working intensively for the people from Ukraine for weeks, organising trips to Germany for refugees from Moldova, activating a nationwide network for accommodation and supplying hospitals in Odessa, Kyiv and Lemberg with medicine.

Source:

PREMIUM Exhibitions GmbH

12.07.2022

Premium Group: Sucessful restart in Berlin

The premiere of the large Premium Group event cosmos in Berlin was with a number of visitors of 70% compared to before Corona a great success. The new combination of B2B and D2C, entertainment and edutainment, fashion and culture provided a lot of exchange, new input, ideas, contacts and 360 degree inspiration.

In focus: content & communication
With the conferences FASHIONTECH, CONSCIOUS CLUB Conference and The Ground Talks, the Premium Group Team put an additional focus on communication and edutainment. Important topics such as diversity, wellbeing, metaverse and sustainability were discussed and relevant lessons learned for the market, brands and consumers.

The premiere of the large Premium Group event cosmos in Berlin was with a number of visitors of 70% compared to before Corona a great success. The new combination of B2B and D2C, entertainment and edutainment, fashion and culture provided a lot of exchange, new input, ideas, contacts and 360 degree inspiration.

In focus: content & communication
With the conferences FASHIONTECH, CONSCIOUS CLUB Conference and The Ground Talks, the Premium Group Team put an additional focus on communication and edutainment. Important topics such as diversity, wellbeing, metaverse and sustainability were discussed and relevant lessons learned for the market, brands and consumers.

“Restart was a statement!”
“It's been quite a rodeo ride putting together two B2B trade shows, one D2C festival, three conferences, parties, dinners and receptions for so many different audiences and all while the pandemic continues in full swing – barring the rain and flight chaos. I would have wished that even more visitors would have come, but overall the restart was much better than expected. It was definitely an announcement." Anita Tillmann, Managing Partner Premium Group

New togetherness, new exchange, new ideas
With the premiere of the festival for style & culture, The Ground, young consumers and Berlin communities from GenZ and GenY were part of the Premium Group event cosmos for the first time. Almost 6000 fashion enthusiasts and trade visitors came together at The Ground. Exciting conversations, interactive fire moments and cool shows created a special vibe in and around the Palais am Funkturm. The focus was on young target groups wearing, feeling and thinking. How brands can reach young customers, communicate with them and build trust and much more.

New community through 'Larger than Life Ball'
On Saturday, the day with the most visitors at The Ground, the spectacular ballroom event, the Larger than Life Ball, curated by The House of Gorgeous Gucci in the summer garden of the Palais, caused enthusiasm. Numerous stars and friends of the international LGBTQ+ scene from New York, Rio de Janeiro and Berlin celebrated a colourful open-air party for over 5 hours with cool music and live MC, sensational outfits, plateau heels and wild vogueing and dance competitions on a water catwalk.

Must have PEACE charity initiative
The must-have PEACE merch collection initiated because of the Ukraine war in favour of Be An Angel e.v. was very well received. The sale of limited-edition clothing and accessories from Carry, Closed, Drykorn, Eastpak, Lala Berlin, Lee, Le Specs, MCM, Merz b. Swans and Wranglers as well as generous donations from Boss, among others, brought in a total of almost 15,000 euros. The remaining stocks are promoted and sold via influencer accounts.

January 2023: Happy Birthday, PREMIUM!
The next Premium Group event cosmos will take place from Tuesday, January 17th to Thursday, January 19th, 2023 with a B2B focus again at the Berlin exhibition centre. The focus is on a big anniversary: the PREMIUM will be 20 years old! After the successful kick-off, the CONSCIOUS CLUB Conference will also be further developed for the next round.

The Berlin Fashion Week and Premium Group events will take place at the same time again from 2023.

Facts

  • Premium Group event cosmos
  • 2 trade shows: PREMIUM and SEEK
  • 1 festival: The Ground
  • 3 conferences: FASHIONTECH, CONSCIOUS CLUB Conference, The Ground Talks
  • More than 800 participating brands
  • 45,000 sqm total area
  • 50 talks & panels with 85 speakers
  • Newcomer brands: 230 at PREMIUM, 134 at SEEK
Source:

PREMIUM Exhibitions GmbH     

(c) PREMIUM Exhibitions GmbH
07.07.2022

Premium Group celebrates Opening of the new Event Cosmos

On July 7, the fashion industry met again at all events of the Premium Group - the two fashion fairs PREMIUM and SEEK, the new GenZ festival The Ground, the conference format FASHIONTECH and the conference newcomers CONSCIOUS CLUB Conference and The Ground Talks - in a common location at Messe Berlin.

From trade visitors to fashion enthusiasts, everyone wanted to see what happens when B2B and D2C come together and when a large as well as inspirational hub is created for topics related to fashion, trends, retail, culture, sexuality, marketing, social media, sustainability, NFTs, metaverse and more. What happens when trade fair stands become experience spaces, brands meet consumers and a stage programme full of edutainment is presented.

On Wednesday, 6 July, Anita Tillmann, Jörg Arntz and the Premium Group Team were welcomed back in by the Senate of the State of Berlin in the presence of Stephan Schwarz, Senator for Economics, Energy and Public Enterprises, in the historic Bärensaal of the Berlin City Hall.

On July 7, the fashion industry met again at all events of the Premium Group - the two fashion fairs PREMIUM and SEEK, the new GenZ festival The Ground, the conference format FASHIONTECH and the conference newcomers CONSCIOUS CLUB Conference and The Ground Talks - in a common location at Messe Berlin.

From trade visitors to fashion enthusiasts, everyone wanted to see what happens when B2B and D2C come together and when a large as well as inspirational hub is created for topics related to fashion, trends, retail, culture, sexuality, marketing, social media, sustainability, NFTs, metaverse and more. What happens when trade fair stands become experience spaces, brands meet consumers and a stage programme full of edutainment is presented.

On Wednesday, 6 July, Anita Tillmann, Jörg Arntz and the Premium Group Team were welcomed back in by the Senate of the State of Berlin in the presence of Stephan Schwarz, Senator for Economics, Energy and Public Enterprises, in the historic Bärensaal of the Berlin City Hall.

DThe Premium Group events will continue until Saturday evening, 9 July. The entire stage programme will also be streamed live on the Premium Group website

Source:

PREMIUM Exhibitions GmbH     

PREMIUM GROUP & JOOR present their first Hybrid Trade Fair Platform (c) Premium Exhibitions GmbH
09.06.2022

PREMIUM GROUP & JOOR present hybrid Trade Fair Platform

Premium Group and JOOR have renewed their partnership to power the SS23 PREMIUM and SEEK trade shows through JOOR’s digital platform, underpinning their belief in the power of a hybrid approach to wholesale.

From 7 - 9 July, buyers visiting the shows in Berlin will be able to learn more about and shop from exhibitors in a new hybrid way. Buyers can discover the full PREMIUM and SEEK portfolio of brands both in-person and online 24/7 by visiting JOOR Passport, JOOR's digital trade show destination.

Premium Group and JOOR have renewed their partnership to power the SS23 PREMIUM and SEEK trade shows through JOOR’s digital platform, underpinning their belief in the power of a hybrid approach to wholesale.

From 7 - 9 July, buyers visiting the shows in Berlin will be able to learn more about and shop from exhibitors in a new hybrid way. Buyers can discover the full PREMIUM and SEEK portfolio of brands both in-person and online 24/7 by visiting JOOR Passport, JOOR's digital trade show destination.

Premium Group unites its various show locations to one cosmos for SS23 at Messe Berlin. The PREMIUM and SEEK shows will be joined by two further components— The Ground is a D2C creative platform for brands and consumers to meet, connect, and collaborate through one-of-a-kind experiences, engaging content, and innovative products, while FASHIONTECH, features masterclasses and panel discussions from the fashion industry’s most brilliant minds. A calendar of content includes deep dives into strong, successful, and sustainable strategies. As part of the content offer, JOOR will facilitate a masterclass on ‘Digital Wholesale’ and a future-looking roundtable discussion with four leading fashion brands on the FASHIONTECH stage.

Throughout the duration of the show, in-person buyers and visitors will have the ability to shop via the Premium Group mobile app. By simply scanning a brand’s corresponding QR code, visitors will link to the brand’s custom profile on JOOR Passport and be able to shop collections directly on the platform. JOOR Passport will also extend the duration of the shows by up to three months, allowing brands to continue wholesale selling digitally outside the window of the physical show.

JOOR and Premium Group’s flexible hybrid format allows visitors and brands a seamless digital and physical introduction to each other and their collections, the opportunity to connect in an efficient, effective, and longer term way, and the convenience to shop the show 24 hours a day from anywhere in the world.

Brands participating include Drykorn, Closed, Bertoni of Denmark, Veja, Ecoalf, Wrangler and Absolut Cashmere.

Source:

Premium Exhibitions GmbH

(c) PREMIUM Exhibitions GmbH
20.05.2022

Premium Group reveals first highlights of the new event cosmos

From 7 - 9 July, the who's who of the fashion industry and the entire fashion ecosystem will finally meet again in person at the events of the Premium Group at Messe Berlin! For business and exchange, for new experiences and impulses, for new brands and above all for one thing: for a new togetherness!

As usual, the trade shows PREMIUM and SEEK as well as the conference format FASHIONTECH are reserved for business professionals - who can find inspiration on site entirely. With the new D2C festival ‘The Ground – Celebration of Style & Culture’, young consumers and fashion enthusiasts from GenZ and GenY as well as the international community living in Berlin are invited to the exhibition grounds for the first time.

From 7 - 9 July, the who's who of the fashion industry and the entire fashion ecosystem will finally meet again in person at the events of the Premium Group at Messe Berlin! For business and exchange, for new experiences and impulses, for new brands and above all for one thing: for a new togetherness!

As usual, the trade shows PREMIUM and SEEK as well as the conference format FASHIONTECH are reserved for business professionals - who can find inspiration on site entirely. With the new D2C festival ‘The Ground – Celebration of Style & Culture’, young consumers and fashion enthusiasts from GenZ and GenY as well as the international community living in Berlin are invited to the exhibition grounds for the first time.

More than fashion: 360-degree inspiration at The Ground Festival
At The Ground, industry professionals meet young enthusiasts to inspire each other and discover new worlds. The Ground presents a completely new mix of topics, brands and partners around beauty, music, sport, play, soul and talks. Fashion is the connecting element of The Ground and runs through all areas. Creative and interactive brand presentations meet pre-loved and vintage store pop-ups, inspiring panel talks, sports and mental health workshops and live performances.

In the name of peace and unity: The Ground Festival opened by #FashionUnites Parade
On 7 July, the first The Ground Festival will open with a colourful parade through the capital. Together with the PLATTE.Berlin community, The Ground is organising a parade under the motto #FashionUnites starting at noon from the Victory Column through the west to the festival location of the Berlin exhibition centre. Accompanied by a Berlin DJ, everyone is invited to take part in the parade and can register here and thus also receive free access to The Ground on the first day of the festival.

High-profile charity campaign: The Ground launches 'MUST-HAVE PEACE Merch Collection'
Due to the ongoing war situation in Ukraine, the makers behind The Ground have launched a charity campaign: the MUST-HAVE PEACE Merch Collection. In this exclusive collaboration, players and brands such as Closed, Drykorn, Eastpak, Lala Berlin, Lee and others design one piece of merch each (denim jackets, shirts, shorts, bags) that can be bought during The Ground Festival.

New hub for sustainability: the SEEK Conscious Club
SEEK has always been a magnet for brands and people who have a common vision, tackle things and get them on the road. With the new SEEK Conscious Club, there will be a separate exhibition area focusing on sustainability - more than 80 sustainable brands are joining the club already.

New brand worlds at PREMIUM
This July, PREMIUM will be divided into three sections for the first time: High, Icon and Volume. High is the new home for brands that operate in the market above the premium segment. These include Lala Berlin, Nove, Helene Galwas and Jane Kønig. Icon covers the classic premium segment from Strellson and Seidensticker to Mos Mosh and Denham to Young Poets Society and Fabienne Chapot, and Volume is the new area for commercially successful brands that approach premium from the middle of the market. Here you will find brands like Gerry Weber, Mexx, Pierre Cardin or Miracle of Denim.

The Content Stage program
The stage program will reflect all relevant topics of the fashion ecosystem as part of the new Premium Group cosmos.

  • It starts on the first day of the fair, Thursday 7 July, with the popular FASHIONTECH conference.
  • On 8 July, the SEEK Conscious Club will host an extensive stage program on the subject of sustainability in all its facets for the first time.
  • On Saturday, 9 July, the stage will become the entertainment spotlight for The Ground visitors.
(c) ISKO
18.05.2022

ISKO™ Luxury by PAOLO GNUTTI at Denim Première Vision

ISKO’s partnership with PAOLO GNUTTI, featuring exclusive creations for the luxury segment, landed at Denim Première Vision in Berlin. Merging sustainable and innovative fashion with new premium aesthetics.

The collection, launched for the first time at Denim Première Vision, embodies ISKO’s most revolutionary technological innovations combined with the long-standing expertise of Paolo Gnutti, who explored aesthetics highly profiled to the unique needs of the luxury segment through 7 main moods:

ISKO’s partnership with PAOLO GNUTTI, featuring exclusive creations for the luxury segment, landed at Denim Première Vision in Berlin. Merging sustainable and innovative fashion with new premium aesthetics.

The collection, launched for the first time at Denim Première Vision, embodies ISKO’s most revolutionary technological innovations combined with the long-standing expertise of Paolo Gnutti, who explored aesthetics highly profiled to the unique needs of the luxury segment through 7 main moods:

  1. Denim addicted, celebrating total denim looks, offering classic silhouettes mixed up with revised volumes and details;
  2. Y2k, bringing back the 2000s typical style featuring exposed skin, low waist pants, micro tops, mini skirts, shrunken garments, butterfly decorations and embellishments;
  3. Fanaticism, featuring bright, bold colors, intricate prints and logos combined with details that meet ample volume styles;
  4. Bounder glam, all about glammed up leather effects inspired by bikers' unapologetic style and applied to oversize fits, cutouts and lace-ups styles;
  5. Moto’roll, where the iconic 60s and 70s biker style is back with a modern twist and a vast range of treatments and fabrics, offering men and women true crowd-pleasers;
  6. Gingham mania, an in-depth exploration of the gingham trend which finds expression through various dimensions and techniques that cater to any silhouette;
  7. Rugged re-made, which celebrates workwear and historical garments creating a style that combines history with technologies, solutions and treatments to recreate that vintage look dear to the heart of lovers of denim heritage.
Source:

ISKO / Menabò Group srl