From the Sector

There are only a few days left until the SEEK community comes together at the Station Berlin on 16 and 17 January 2024. The team around SEEK's Show Director Marie-Luise Patzelt is looking forward to welcome around 200 brands, speakers such as Jessica Arnold (Adidas), Sebastian Haufellner (Lodenfrey), Yannik Dietrich (Breuninger), Martyna Zastawna (Vogue), numerous game changers from the sustainability scene and new fashion and lifestyle inspirations.

The new alliance between SEEK and UNION Showroom presents its joint project "THE JUNCTION" for the first time. A selection of high-quality brands with a focus on craftsmanship, origin, and history will be presented in Station Berlin's exclusive loft spaces, includes brands such as A New Sweden, Bruné, Freenote Cloth, Fullcount, Godspeed, Good-Alls, Hidden Aces, Nudie Jeans, Oodoo Boots, Paltò, Viberg, White Sand, and Tenue. THE JUNCTION starts simultaneously with UNION on 14.01.24 and ends with SEEK on 17.01.24.

The SEEK brand portfolio currently encompasses almost 200 brands, including 46 % conscious brands and 45 % newcomers. Buyers and visitors can look forward to brands such as Aer Scents, Bask in the Sun, Chrome, Danner, Dedicated, Givn Berlin, Hestra, Kangaroos, Novesta, Palladium, Pyrenex, Santa Cruz Skateboards, Welter Shelter and Woodbird. Newcomers include Afoam Stories, A Good Company, Dale Of Norway, Good Wool Story, Heimat, Hen's Teeth, Open Era, Pompeii, The Jogg Concept, Wax London and many more.

The SEEK Conscious Club forms the heart of the January edition and is developing into the "place to be" of the sustainability scene. Purpose-driven business practices, systematic sustainability and practical standards will become even more crucial in 2024. With this in mind, the SEEK team introduces the innovative "360 Sustainability Validation" with its partners IVALO.COM and studio MM04. The "360 Sustainability Validation" - powered by IVALO.COM and consulted by studio MM04. Customers can see brand sustainability in 8 different sustainability categories. 360 is a commercial production value chain analysis tool that provides results that are comparable. The aim is to make the complex sub-areas of sustainability in fashion more transparent and comparable. The SEEK team has been working with the sustainability experts at studio MM04 for a long time and is delighted to be part of this important step towards standardising sustainability evaluations. Participating brands in this years Conscious Club are Basic Apparel, Bread & Boxers, Cabaia, Camper, Dawn Denim, Flamingos Life, Isaora, Jan'n June, Kings of Indigo, Rita Row, Secrid, Stapf and Thinking Mu, amongst others.

Together with renowned experts, SEEK is once again presenting a content programme with live interviews, talks, panels and community classes. Speakers such as Carl Tillessen (Deutsches Mode Institut), Steffen Liese (JD Sports), Stephan Huber (Style in Progress), Penny Whitelaw (Good on You), Mimi Sewalski (Avocadostore), Valerie Vogel (Engelhorn), Cheryll Mühlen (J'N'C), Rune Orloff (Pool), Sabine Rogg (Trendbüro), Anthony Lui (A New Sweden), Patrick Bergmann (Famefact), Florian Müller (Müller PR & Consulting) will share their insights exclusively with the SEEK community. The diverse programme includes themes such as pricing and profiling success strategies in times of disruption, a "no-bullshit" guide for brand spaces, the most important LinkedIn and consumer trends for 2024, new chances for recruiting and leadership as well as mental health in fashion.

Vietnam is the subject of increasing investment across an array of industries, with its textile sector going from strength to strength in a short space of time. To give key players from across the textile spectrum an opportunity to make their presence felt in this market, the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) will make its debut from 28 February – 1 March 2024. Taking place at the Saigon Exhibition and Convention Center (SECC), the new fair will cover three main product sectors, namely apparel fabrics, yarns and fibres, and garments; home textiles; as well as technical textiles and nonwovens, textile processing, and printing technology.

In line with the industry’s anticipation, the country was identified as the ideal location for ASEAN’s new comprehensive textile platform for several key reasons. Vietnam’s pro-business policies, strategic geographical location, abundant labour force, and favourable trade agreements have contributed to its rise as a global textile manufacturing hub. Agreements such as the Regional Comprehensive Economic Partnership (RCEP); the Indo-Pacific Economic Framework for Prosperity (IPEF); and 15 free trade agreements (FTAs) covering over 60 countries and regions, will further enable participants from across the value chain to conduct cross-border business after connecting at next year’s show. In addition, several key travel initiatives that serve international players have been implemented, including the country’s APEC Business Travel Card programme^[1], availability of e-visas to all nationalities, and visa-free travel for select countries^[2].  

Exhibitors from multiple textile sub-sectors converge in February
In Vietnam’s home textile segment, rising urbanisation, emerging young consumers, and higher disposable incomes are interrelated factors driving growth^[3]. Globally, three of the top trends include recycling; utilising green fibres; and the increasing use of technical fabrics for enhanced comfort and health. At the fair, confirmed home textiles exhibitors include Hanyang Eco Tex, Hohmann GmbH, Phuong Nam Feather, and SIGMA, set to showcase their most up-to-date products, covering bedding, upholstery fabrics, curtain, and sun protection.
 
Utilised for automobiles, civil aviation, construction, health care, and more, Vietnam's exports of technical textiles reached USD 676.6 million for the first nine months of 2022, up 17.1% compared to the same period in 2021^[4]. This in turn bodes well for the country’s import prospects of quality machinery and equipment. Hoping to cater to domestic demand at VIATT 2024, international suppliers in this category include Julai, SIGMA, and Skwentex.

Meanwhile, apparel-related products make up the lion’s share of the country’s textile exports – according to Vietnam Textile & Apparel Association (VITAS), in 2022 these numbered USD 29.1 billion. From Ho Chi Minh to Hanoi, numerous international fashion brands have a manufacturing presence, including Adidas, H&M, Lacoste, Lululemon, Nike, The North Face, Uniqlo, and many more. At next year’s fair, exhibitors such as Avery Dennison, Lenzing, Stylem Takisada-Osaka, and Texwinca, will aim to draw the attention of apparel brands and a wide range of other domestic and international buyers.

The Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is organised by Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE), covering the entire textile industry value chain.

^[1] ‘Everything You Need to Know About Traveling to Vietnam with an APEC Business Travel Card’, April 2023, Vietnam Briefing, https://www.vietnam-briefing.com/news/apec-business-travel-card-vietnam.html/ (Retrieved: November 2023)
^[2] ‘Vietnam Introduces E-Visa for All Nationalities from August 15, 2023’, August 2023, Vietnam Briefing, https://www.vietnam-briefing.com/news/vietnam-introduces-e-visa-for-all-nationalities-from-august-15-2023.html/ (Retrieved: November 2023)
^[3] ‘Vietnam Home Textile Market Size & Share Analysis’, 2023, Mordor Intelligence, https://shorturl.at/wQVWZ (Retrieved: November 2023)
^[4] ‘Vietnam's technical fabric exports continue to be positive’, October 2022, Web Portal of Supporting Industry of Vietnam, https://shorturl.at/lmnvX (Retrieved: November 2023)

Once again Tonello will be present their technologies and partnerships at Kingpins from October 18-19.

DyeMate, the ozone, THE Laser
DyeMate is Tonello's new "patent-pending" technology that reinterprets the traditional indigo garment dyeing process, by making it automatic and repeatable, efficient and sustainable: carried out in a nitrogen atmosphere, without oxygen, with controlled reduction and oxidation, to achieve results that are perfectly comparable, in terms of authenticity and "aesthetic flavor," to those of denim that fades and becomes vintage with the passage of time.

Tonello will present a collection of garments with super bleach effects. With OBleach, EGO and O-Zone triad redefined the garment bleaching process, including no harmful chemicals such as chlorine and permanganate, in favor of sustainable and healthy production.

The entire collection will be embellished and finished with aesthetic solutions and details: the natural overdyeing of Wake, the ultra-thin graphics made with THE Laser Lab, the reproducible breakages of THE Laser T and TM.

Collections, design, collaborations
The MSP - Most Sustainable Product - collection, developed together with Kingpins and Denim House, designed by Piero Turk and Serena Conti, and processed in Tonello's Research and Development Center with the latest responsible finishing technologies, returns this year.

Tonello will also present another project: ONE Denim. A collection that aims to combat resource waste in the denim industry by demonstrating concretely how many new denim garments could be made from a single fabric by optimizing processes and choosing appropriate technologies and production methods. The fabrics chosen are from Sharabati Denim, the design is by Piero Turk, and the collection is processed by Tonello.

SA-KE
This project was born out of a dialogue between Tonello's technology and the creativity of British designers Sadia Rafique and Kelly Harrington, who produced as many as 70 artworks that are partly physically present at Kingpins and partly published in a book-zine that tells the philosophy and logic of this unique and original work. A work that combines technology, expressive research and all new forms of image generation, across the boundary between natural and artificial, but still totally human.

Harnessing the synergy of the Texpertise Network of Messe Frankfurt and its global apparel flagship, the co-organisers of the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) recently held a joint press conference on 28 August 2023, the first day of Intertextile Shanghai Apparel Fabrics – Autumn Edition. Discussing the inaugural fair’s comprehensive, business-friendly nature, representatives of both Messe Frankfurt  and VIETRADE spoke in glowing terms about the potential of ASEAN’s new platform for the entire textile industry. Set to launch the spring sourcing season, the fair will take place from 28 February – 1 March 2024 at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.

For its first edition, the fair is expected to attract over 500 exhibitors and around 35,000 visitors to an 18,000 sqm exhibition space. Ms Wendy Wen, Managing Director of Messe Frankfurt (HK) Ltd, considered the show’s importance on a worldwide scale: “Serving as a supplementary trade fair to our existing events in China, VIATT will effectively extend our market reach into South East Asia. We’ve designed it to reinforce our global Texpertise Network, spanning the entire textile value chain. The network, which links over half a million textile professionals globally and organises more than 50 international textile trade fairs across 11 different countries, will lend its full support to the fair.”
 
She continued: “In line with this commitment, we will harness our more than 30 years of experience organising Intertextile in China, and extend to the fast-growing textile sector in Vietnam. Intertexile has grown to be by far the most influential series within our Texpertise Network, covering a broad range of resources in apparel fabrics, home and contract textiles."
 
With Vietnam’s largest international airport and seaport, and its proximity to other textile producing countries and regions, Ho Chi Minh City is strategically located to hold an event of this nature. The city attracts 35%^[1] of Vietnam’s foreign direct investment projects, and is the venue of choice for a significant portion of the country’s trade fairs.
 
Discussing the event’s potential, Mr Vu Ba Phu, Director General of Vietnam Trade Promotion Agency (VIETRADE), said: “Vietnam has emerged as one of the leading textiles exporting countries worldwide, with particularly high growth in the past 10 years, ranging from 15% to 20% yearly. As companies seek to diversify supply chains, and Vietnam introduces lucrative trade agreements, the market is predicted to attract even more investments. A big importer of textile machinery, fabrics, and yarns and fibres, green production and durable goods have become increasingly important. VIATT 2024 will be an important hub helping suppliers and buyers in all categories to meet, source and unleash the full potential of this market.”
 
A comprehensive Vietnam-based textile fair is an attractive proposition for manufacturers and sourcing professionals alike. Exhibitors from around the world will showcase a full spectrum of apparel fabrics, yarns and fibres, and garments; the latest innovations in technical textiles and nonwovens, textile processing, and printing technology; as well as a wide range of home and contract textiles.
 
Apparel fabrics, yarns and fibres, and garments
This sector will contain quality exhibitors from Vietnam, ASEAN, and beyond, providing buyers with numerous, diverse sourcing options in apparel textile sub-categories such as accessories, casualwear, denim, lace and embroidery, ladieswear, pattern designs, shirting, sportswear, suiting, and many more.
 
Technical textiles and nonwovens, textile processing, and printing technology
With application areas that include everything from automotive, aerospace and shipping, to construction, healthcare and safety, products on display will include innovative machinery, as well as some of the latest developments in smart textiles, such as wearable technology, sensors, and advanced materials.
 
Home textiles
Exhibitors will feature high-quality bed linens, towels, curtains, and much more, suitable for visitors sourcing for both residential and commercial applications. The diverse collections of home textiles will be enhanced by globally on-trend interior designs and in-demand, organic materials.
 
The Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is organised by Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE). Covering the entire textile industry value chain, the inaugural edition will be held from 28 February – 1 March 2024 at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.

^[1] ‘Investing in Ho Chi Minh City’, October 2022, Vietnam Briefing, retrieved August 2023, https://www.vietnam-briefing.com/news/investing-in-ho-chi-minh-city-why-the-megacitys-industry-economy-and-policy-are-key-to-developmen.html/

ADVANSA and Asia Pacific Fibers (APF) join forces to launch REMOTION®, a premium fibre for sports and activewear, made from recycled ocean-bound plastic bottles with full end-to-end traceability from Prevented Ocean Plastic™. REMOTION® offers a solution for textiles that merges ocean protection with built-in biodegradability. The fibres break-down in marine environments to prevent microplastic pollution of the oceans, a problem which can be the consequence of fibre-shedding from apparel laundry waste-water.

Remotion® offers a solution with various sustainable features such as biodegradability and recyclability, with customized performance features such as anti-bacterial properties and moisture management built-in to the fibre. Moreover, the fibre is also offered in customer curated colours that guarantee very good colour fastness. Thus, this “all-in-one” fibre contributes to a sustainable and healthy environment with savings in water, energy, chemicals, and CO2. The fibre is available in a range of filament and staple options with two variants: REMOTION® Blue made from ocean-bound plastic bottles, REMOTION® Green made from domestic recycled plastic bottles.

REMOTION® Blue is a specially engineered polyester fibre made from ocean-bound plastic as a premium raw material with a social aspect. ADVANSA and APF are cooperating with Prevented Ocean Plastic™, a global recycling initiative that helps tens of thousands of people around the world to clean their coastlines, prevent ocean plastic pollution and earn additional income. Discarded plastic bottles are picked up by plastic collectors from coastal areas at risk of ocean plastic pollution and are taken to collection centres. The plastic bottles are then sorted out, cleaned and processed into raw material flakes which are used as a premium ingredient for REMOTION® Blue range of products.

ADVANSA and Asia Pacific Fibers are launching REMOTION® at the Performance Days in Munich from 3-5 October 2023.

As a trade fair for safety and occupational health in China, the 104th China International Occupational Safety & Health Goods Expo (CIOSH 2023), organized by China Textile Commerce Association (CTCA) and Messe Düsseldorf (Shanghai) Co., Ltd. (MDS), will be grandly held at the Shanghai New International Expo Centre (SNIEC) Hall E1-E7 from 13-15 April 2023. Following three years of epidemic prevention and control measures, the situation has stabilized in China, allowing the labor protection market to enter a phase of rapid recovery and rebound. CIOSH 2023 will attract over 1,500 exhibitors from 14 countries, showcasing their latest protective equipment and technology in an exhibition area exceeding 80,000 square meters.

Integrating Online and Offline Platforms
CIOSH 2023 encompasses four major sectors: Safety at Work, Security at Work, Health at Work, and Emergency Rescue Management. Renowned domestic and international exhibitors, including 3M, Honeywell, Ansell, SATA, JSP, MSA, DELTAPLUS, Lakeland, Cortina, UVEX, CM Chaomei, Xing Yu Gloves, DS, East Asia Glove, Hanvo, SOMO Zhongmai Safety, SAFETY-INXS, and TELPS, will assemble on site. At the same time, CIOSH 2023 has introduced an innovative online platform - CIOSH VIRTUAL. By offering online displays, live streaming, interactive features, and real-time communications, it breaks time and space constraints, facilitating exhibitors and visitors to continue their business exchanges and cooperations beyond the physical exhibition. So far, nearly 1,300 companies have joined the CIOSH VIRTUAL, showcasing more than 3,000 products online and attracting over 70,000 views.

CIOSH Industry Technical Seminar, Sustainable Development Emerges as the Key Focus
The annual Industry Technical Seminar, held concurrently with CIOSH, serves as a platform for professionals to discuss product solutions, share industry insights, and exchange ideas on relevant policies. In 2021, China integrated climate change mitigation measures into its 14th Five-Year Plan, established a 2030 carbon peaking action plan, and proactively pursued the goal of carbon neutrality by 2060. Under the development objectives of "carbon peaking" and "carbon neutrality," the sustainable development of the personal protective equipment (PPE) industry has become the primary theme of this year's seminar. Experts from China Carbon Low-carbon Certification (Jiangsu) Co., Ltd., China Certification Centre, Inc., and SGS-CSTC Standards Technical Services Co., Ltd., will examine related policies, the effects of "carbon neutrality" on the PPE industry chain and the industries using PPE from different angles. They will also explore the future direction of PPE and offer professional guidance for the transformation of relevant enterprises.

Fall Protection Zone
Falls from height are one of the most common accidents that cause serious injury or death to workers. Effective fall protection requires not only protective equipment, but also professional instructions and training. Therefore, CIOSH set up a new Fall Protection Zone in 2021, which received unanimous acclaim. CIOSH 2023 has continued to invite SKYLOTEC, rothoblaas, JECH, Mode and NTR Safety, five companies that specialize in protection at height, to conduct on-site demonstrations on fall testing, fall protection solutions and aerial rescue, and provide visitors with the most professional fall protection guidance and training.

Occupational Health
CIOSH has always implemented the strategy of expanding the business scope in a diversified way, which devotes itself to providing innovative opportunities and new driving forces for the sustainability of the occupational safety and health industry. This year, focusing on the "occupational health" sector, the exhibition will launch an Ergonomics Zone and an Exoskeleton Technology Zone for the first time.

JIAM 2022 OSAKA, organised by the Japan Sewing Machinery Manufacturers Association (JASMA), will soon be held at INTEX OSAKA from 30 November – 3 December 2022. Under the theme of “It all connects at JIAM – the forefront of technology and master craftsmanship”, the 12th edition brings together leading sewing machine suppliers and apparel manufacturers, making it a must-attend event for textile professionals. In this era of change, an international platform to facilitate business and information exchange is essential. The 2022 edition will showcase apparel manufacturing solutions catered to each and every need, combining high-level skillsets and time-tested knowledge with the latest modern-day technology.

As of October, 144 exhibitors from 10 countries and regions (China, Greece, Germany, Hong Kong, India, Italy, Singapore, Taiwan and Thailand) have signed up for JIAM 2022 OSAKA to showcase their latest products and services. Of these, 39 companies (21 domestic, 18 overseas) will be joining the fair for the first time. In addition, two pavilions from Germany (VDMA; Mechanical Engineering Industry Association) and Taiwan (TSMA; Taiwan Sewing Machinery Association) will bring even more product diversity to the show floor. The previous edition of JIAM OSAKA in 2016 welcomed 258 exhibitors from 15 countries and regions as well as 15,257 visitors from 72 countries and regions, mainly from Bangladesh, China, India, Korea, Taiwan, Sri Lanka, and Vietnam.

A wide variety of special seminars
11 special organiser seminars will not only provide relevant industry knowledge, but also offer practical skills for daily work:

• Manufacturing industry and digital technology
  Mr Atsushi Yasuda, Manager of Ministry of Economy, Trade and Industry Manufacturing Industries Bureau,Industrial Machinery Division
• Skills training seminar
  1. Twist Jacket (Lapel) pattern and matching sewing (front and shoulder seams)
  2. Shoulder keeper (prevent shoulder collapse) cherish a piece of clothing
  Mr Susumu Inarida, Emeritus Professor of Bunka Fashion Graduate University (BFGU) / Specially Appointed Committee Member of Japan Modelist Associate / Contemporary Master Craftsman Certified by the Ministry of Health, Labor and Welfare
• "Mottainai!" sustainable initiatives from Osaka!
  Common points between Senshu Towl and OSAKA KABAN and the future
  Mr Eiji Shinoda, President of Shinoda cCorp
  Mr Kenji Fukuroya, Representative Employee of Fukuroya Joint Company etc.
• About the sustainable fashion community “NewMake”- Upcycling initiatives in collaboration with brands
  Mr Tac Hosokawa, CEO of Story & Co.
• Win - win strategy on underwear sewing, viewpoint of BISEI SANGYO Co., LTD
  Mr Toru Miyawaki, Managing Executive Officer of BISEI SANGYO Co.,LTD / Chairman of Hikoneseni Cooperative

Home Sewing Machine Zone
Catering to the B2C market, the Home Sewing Machine Zone, will feature major domestic household sewing machine suppliers. To promote the joy of sewing, a special workshop will be organised by Brother Industries Ltd, Janome Corp, JUKI Corp and JASMA covering topics such as the use of upcycled materials. As part of JIAM 2022 OSAKA’s sustainable development goals, visitors will be taught to sew “cup sleeves” using discarded items and materials from the DIY brand WHTATNOT. Attendees will also learn about upcycling, the process of upgrading unwanted items into new products that are useful. Another highlight will be the awards for JASMA’s “42th Home Sewing Competition for Elementary, Middle, and High School Students”.

Munich Fabric Start presents a new project-area that will take place during the next edition.
BLUEZONE with CATALYZER and KEYHOUSE will be the place to be for the blue community on 30 and 31 August. As a global key event for the denim industry, 90 international denim mills, weavers, manufacturers and suppliers will show their latest innovations and trends in the Zenithhalle, the Kohlebunker and the Kesselhaus.

"THE ITALIAN LUSTER" will offer all visitors a deep dive into the Made in Italy supply chain with companies that have turbocharged growth by focusing on quality, innovation and research. Well-known and international companies that can make an important contribution to European and global brands.

From the production of trimmings and accessories, to the creation of unique fabrics, to the inspiration of new collections and their realization to the finishing of the garments, Made in Italy still represents the reality par excellence focused on ethical and sustainable production.

"THE ITALIAN LUSTER" will allow all visitors an incredible journey into the Italian supply chain that has the ability to meet any demand of brands, from small to large production needs.

On the top floor of the Catalyzer Hall, it will be possible to view the individual collections of the companies in attendance and receive a beautiful gift specially created by the CADICA GROUP company from Carpi.

 
Participants
ACM - TRIMS AND ACCESSORIES PRODUCER
ACM was founded in 1982.
Since 1982, ACM has been providing the fashion world with unique, sought-after and customized details, guaranteeing prestigious and innovative workmanship. Each and every product is the result of the care we take at every stage of our production process: from the prototype, designed by putting the consumer's health first, to production with state-of-the-art machinery, which allows for fine workmanship and cutting-edge customization, while minimizing the impact on the environment (we are GRS certified) and complying with the strictest eco-toxicological regulations.

FASHION ART - LUXURY FASHION DESIGN
Fashionart is the brainchild of Andrea Rambaldi, who, after learning his trade from his parents, his mother a seamstress and his father the owner of a dye shop, decided to pursue a freelance career.
He began by collaborating with companies in the textile sector, where he deepened his knowledge in the field of chemistry and industrial processes, touching on the problems of processing cycles.
The real turning point came as a result of an important job for the Maison Chanel, which recognized the originality and effectiveness of his technical proposals. From that moment, this is 2008, FashionArt was born, a company focused on luxury fashion and design, expert in the design and production of garments.
From the idea to the final product, the company is able to support the client throughout the entire production process.
Since then, the company has grown and developed exponentially thanks to a team of managers, artists and experts whose experience makes them a benchmark in the high fashion industry. Fashionart operates exclusively in high fashion, a very difficult field in which to combine experience and technique with art and creativity, where our potential can be expressed to the fullest.

ELLETI - GARMENTS AND WASHING MAKER
Advocate of an approach that combines tradition, creativity, and innovation, for over 30 years Elleti Group has defined standards of absolute excellence for the denim industry. Born in the 80s in San Bonifacio, near Verona, the company developed in a one-of-a-kind context, a hotbed of ideas that led to the defining and establishing of new professions and skills in the field of denim treatment and garment personalization. Led by Luigi Lovato, right from the start the company established itself on the denim scene thanks to an ambitious and pioneering investment in new solutions. The following ten years mark an important growth which leads to the internationalization both of brand and production. After the implementing of a new department for garment dyeing, Elleti Group was ready to welcome the ever-increasing international demand, equipping itself with the first laundry in Tunisia, a country logistically central in the Mediterranean area, and as a result, ideal for the development of a complete textile supply chain. This successful story continues to unfold in the 2000s, a decade that marks the opening to the market of garment making thanks to two new structures in Romania, and peaks with the acquisition of Martelli Lavorazioni Tessili. Today Elleti Group stands firm in the market as a result of a complete offer that preserves the company’s artisanal vocation enriched through a constant process of responsible innovation.

In addition, companies BERTO INDUSTRIA TESSILE and OLIMPIAS GROUP will participate in the project by presenting their collections within their booths in the Catalyzer hall.

From 7 - 9 July, the who's who of the fashion industry and the entire fashion ecosystem will finally meet again in person at the events of the Premium Group at Messe Berlin! For business and exchange, for new experiences and impulses, for new brands and above all for one thing: for a new togetherness!

As usual, the trade shows PREMIUM and SEEK as well as the conference format FASHIONTECH are reserved for business professionals - who can find inspiration on site entirely. With the new D2C festival ‘The Ground – Celebration of Style & Culture’, young consumers and fashion enthusiasts from GenZ and GenY as well as the international community living in Berlin are invited to the exhibition grounds for the first time.

More than fashion: 360-degree inspiration at The Ground Festival
At The Ground, industry professionals meet young enthusiasts to inspire each other and discover new worlds. The Ground presents a completely new mix of topics, brands and partners around beauty, music, sport, play, soul and talks. Fashion is the connecting element of The Ground and runs through all areas. Creative and interactive brand presentations meet pre-loved and vintage store pop-ups, inspiring panel talks, sports and mental health workshops and live performances.

In the name of peace and unity: The Ground Festival opened by #FashionUnites Parade
On 7 July, the first The Ground Festival will open with a colourful parade through the capital. Together with the PLATTE.Berlin community, The Ground is organising a parade under the motto #FashionUnites starting at noon from the Victory Column through the west to the festival location of the Berlin exhibition centre. Accompanied by a Berlin DJ, everyone is invited to take part in the parade and can register here and thus also receive free access to The Ground on the first day of the festival.

High-profile charity campaign: The Ground launches 'MUST-HAVE PEACE Merch Collection'
Due to the ongoing war situation in Ukraine, the makers behind The Ground have launched a charity campaign: the MUST-HAVE PEACE Merch Collection. In this exclusive collaboration, players and brands such as Closed, Drykorn, Eastpak, Lala Berlin, Lee and others design one piece of merch each (denim jackets, shirts, shorts, bags) that can be bought during The Ground Festival.

New hub for sustainability: the SEEK Conscious Club
SEEK has always been a magnet for brands and people who have a common vision, tackle things and get them on the road. With the new SEEK Conscious Club, there will be a separate exhibition area focusing on sustainability - more than 80 sustainable brands are joining the club already.

New brand worlds at PREMIUM
This July, PREMIUM will be divided into three sections for the first time: High, Icon and Volume. High is the new home for brands that operate in the market above the premium segment. These include Lala Berlin, Nove, Helene Galwas and Jane Kønig. Icon covers the classic premium segment from Strellson and Seidensticker to Mos Mosh and Denham to Young Poets Society and Fabienne Chapot, and Volume is the new area for commercially successful brands that approach premium from the middle of the market. Here you will find brands like Gerry Weber, Mexx, Pierre Cardin or Miracle of Denim.

The Content Stage program
The stage program will reflect all relevant topics of the fashion ecosystem as part of the new Premium Group cosmos.

• It starts on the first day of the fair, Thursday 7 July, with the popular FASHIONTECH conference.
• On 8 July, the SEEK Conscious Club will host an extensive stage program on the subject of sustainability in all its facets for the first time.
• On Saturday, 9 July, the stage will become the entertainment spotlight for The Ground visitors.

• Responsible RF (Residual Free) line from ROICA™ V550 by Asahi Kasei

Innova Fabrics, the Italian manufacturer of knitted fabrics for apparel, underwear and sports, confirms its choice of ROICA™ by Asahi Kasei, the Japanese leader of premium stretch fiber, for its new responsible line RF (Residual Free).

Despite the deep-rooted history of the company's team in the world of textiles, Innova Fabrics is a reality that is not afraid to innovate with a focus on environmental sustainability. As a result of its push for local production and attention to third-party sustainability certifications (including OEKO-TEX Standard 100, one of the world's best-known labels for textiles tested for harmful substances), Innova Fabrics continues its promise of responsibility with an enrichment of its conscious proposals.

In the last season, Innova has increased its smart proposition by launching the RF (Residual Free) line, with the aim of reducing the impact of microplastics residues produced by the fashion industry. This is possible thanks to the combination of two responsible ingredients: SENSIL® Biocare by Nilit and ROICA™ V550 by Asahi Kasei.SENSIL® BioCare is the premium, sustainable nylon 6.6 fiber enriched with a special technology that helps reduce the persistence of textile waste in the ocean and landfills by acting during and after the product's life cycle. Therefore, if the microplastics in SENSIL® BioCare garments are released during washing, they will decompose much faster than conventional Nylon 6.6 fibers, reducing textile waste.

ROICA™ V550, part of the ROICA Eco-Smart™ family, is the premium, sustainable stretch yarn that degrades without releasing harmful substances into the environment, according to the Hohenstein's environmental certification. ROICA™ V550 also carries the Gold Level Material Health certificate from the Cradle-to-Cradle Product Innovation Institute, which evaluated the yarn's impact on human and environmental health.

The strong relationship established between Innova Fabrics and ROICA™ by Asahi Kasei is a long-standing one: from the very beginning, the textile company chose ROICA™ as its main reference for premium stretch, using ROICA Colour Perfect™ in most of its articles. Having experienced the innovation of the ROICA™ line dedicated to high-quality color, Innova decided to opt for the ROICA Eco-Smart™ line as part of the extension of its environmentally conscious line.