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adidas arrives on Roblox with digital products (c) adidas AG
11.12.2023

adidas arrives on Roblox with digital products

adidas launches the iconic three-stripes brand on Roblox, a global, immersive platform for communication and connection. The experience kicks off with pop-up stores, carrying officially licensed digital clothing and bespoke outfits for the platform (UGC). These digital wearables and accessories will begin appearing across a range of Roblox experiences, fusing physical and virtual realms to bring adidas’ famous designs to a new generation of digital trendsetters and innovators. Roblox users can now dress up their avatars with some of adidas most iconic pieces such as the firebird tracksuits. All items will be available on the Roblox Marketplace, ensuring accessibility and convenience for Roblox users.

adidas launches the iconic three-stripes brand on Roblox, a global, immersive platform for communication and connection. The experience kicks off with pop-up stores, carrying officially licensed digital clothing and bespoke outfits for the platform (UGC). These digital wearables and accessories will begin appearing across a range of Roblox experiences, fusing physical and virtual realms to bring adidas’ famous designs to a new generation of digital trendsetters and innovators. Roblox users can now dress up their avatars with some of adidas most iconic pieces such as the firebird tracksuits. All items will be available on the Roblox Marketplace, ensuring accessibility and convenience for Roblox users.

As part of the diverse range of UGC collections immediately on offer, adidas has joined forces with Roblox creator Rush Bogin (Rush X) to craft a range of limited-edition UGC that will be available on a first-come-first-served basis. Following the initial release, additional designs for both adidas and adidas x Rush X collaboration products will be introduced, with new drops scheduled weekly throughout December. The adidas x Rush X collection will be available alongside a wide range of iconic looks that will be brought to new life from the brand’s existing and upcoming collections.

Self-expression, creativity, and user experience are at the heart of this of adidas entry into Roblox. adidas has created a range of apparel that embodies the playful, imaginative, and visually bold spirit of Roblox, while staying true to adidas’ contemporary and performance-driven character. The brand’s venture into the digital realm will also create connections with new audiences, while offering long-standing adidas fans the chance to collect and style official UGC on Roblox, through new avatar customization options.

Millions of Roblox users now have the chance to discover the first adidas pop-up shops in some of their favorite experiences, with more stores being regularly introduced in the following weeks. Users can explore the first of these pop-up shops in the following experiences: Princess Dress Up Obby, Cotton Obby!, Seaboard City, Theme Park HeideLand, Noob Train, Dream Island, and Ultimate Ragdoll Playground.

Stocking an array of UGC apparel and accessories inspired by the brand’s SS24 physical collection, there is something to fit each users’ tastes and love for the three-stripes brand. Exemplifying the bold, stylish, and creative aesthetic adidas is celebrated for, the product range includes designs that echo adidas’ physical-world apparel, as well as eclectic, offbeat merchandise crafted specifically with Roblox’s exciting virtual environment in mind. The adidas packs will be refreshed and updated on a regular basis, with new UGC added each week.

More information:
adidas adidas Originals digital
Source:

adidas AG

adidas Originals and Wales Bonner present Fall/Winter 2023 (c) adidas AG
06.11.2023

adidas Originals and Wales Bonner present Fall/Winter 2023

adidas Originals and Wales Bonner continue their collaborative partnership with the Fall/Winter 2023 collection.

Off-pitch styles include an elevated knit set in mahogany brown alongside football shorts in a sand colored nylon with the iconic Three Stripes contrast. Swapping creative sources of inspiration from the 70s to the 90s, key pieces are rendered in a lightweight nylon fabrication, including a pale sky tracksuit with reflective piping and a black nylon top with a contrasting vivid green knit collar. All pieces are available in unisex sizing.

Marking a departure from previous seasons, the campaign visuals swap evocative landscapes for a more refined, studio setting. Decidedly new, yet still grounded in the adidas Originals by Wales Bonner lexicon, the visuals capture a mix of models and street cast figures, as well as skateboarder Na-Kel Smith, against minimal backdrops. Accompanying the campaign images are a set of short interviews and moving vignettes, with the cast answering interview questions hosted by playwright, actor, and philanthropist, Jeremy O. Harris.

adidas Originals and Wales Bonner continue their collaborative partnership with the Fall/Winter 2023 collection.

Off-pitch styles include an elevated knit set in mahogany brown alongside football shorts in a sand colored nylon with the iconic Three Stripes contrast. Swapping creative sources of inspiration from the 70s to the 90s, key pieces are rendered in a lightweight nylon fabrication, including a pale sky tracksuit with reflective piping and a black nylon top with a contrasting vivid green knit collar. All pieces are available in unisex sizing.

Marking a departure from previous seasons, the campaign visuals swap evocative landscapes for a more refined, studio setting. Decidedly new, yet still grounded in the adidas Originals by Wales Bonner lexicon, the visuals capture a mix of models and street cast figures, as well as skateboarder Na-Kel Smith, against minimal backdrops. Accompanying the campaign images are a set of short interviews and moving vignettes, with the cast answering interview questions hosted by playwright, actor, and philanthropist, Jeremy O. Harris.

Source:

adidas AG

adidas Originals and Edison Chen announce Partnership (c) adidas AG
18.10.2023

adidas Originals and Edison Chen announce Partnership

adidas Originals and Edison Chen announce their global partnership, adidas Originals by Edison Chen, as Chen makes his return to the brand to begin a new era of collaboration that will redefine creative innovation and build a cultural legacy for the future.

Chen is the Founder and Creative Director of global lifestyle brand CLOT, which is celebrating its 20th anniversary this year. After moving from Vancouver to Hong Kong in his youth, the clash of East meets West began for him as he adapted to the exposure to different cultures. His experiences and new perspectives opened his eyes to globalism and started to lay the foundation for what would eventually become CLOT.

For his partnership with adidas Originals, Chen will bring an innovative vision and creative prowess to introduce exclusive collaboration styles, leveraging adidas’ extensive archive and history in the process. With a focus on fostering cultural exchange between the East and West, adidas is partnering with Chen to introduce collections that push boundaries and defy the norms with his thought-provoking designs.

adidas Originals and Edison Chen announce their global partnership, adidas Originals by Edison Chen, as Chen makes his return to the brand to begin a new era of collaboration that will redefine creative innovation and build a cultural legacy for the future.

Chen is the Founder and Creative Director of global lifestyle brand CLOT, which is celebrating its 20th anniversary this year. After moving from Vancouver to Hong Kong in his youth, the clash of East meets West began for him as he adapted to the exposure to different cultures. His experiences and new perspectives opened his eyes to globalism and started to lay the foundation for what would eventually become CLOT.

For his partnership with adidas Originals, Chen will bring an innovative vision and creative prowess to introduce exclusive collaboration styles, leveraging adidas’ extensive archive and history in the process. With a focus on fostering cultural exchange between the East and West, adidas is partnering with Chen to introduce collections that push boundaries and defy the norms with his thought-provoking designs.

Celebrating the shared commitment to creative innovation between adidas Original and Edison Chen, the “Change The Generation” collection explores three distinctly different styles ranging from ultra-lifestyle to formal dress and active/streetwear bringing to life a collection that can be explored individually as well as a collision of the three lifestyles together.  

Pieces from the collection will start becoming available in January 2024.

More information:
adidas adidas Originals partnership
Source:

adidas AG

(c) adidas AG
28.07.2023

adidas: Y-3 returns with Fall/Winter 2023 Chapter 3 collection

In Fall/Winter 2023, Y-3 (partnership between adidas and Yohji Yamamoto) returns to present the third chapter of its year long exploratory narrative – with the subversive label taking athletic iconography, silhouettes, and materials and recontextualising them through through the lens of Yohji Yamamoto’s renegade design vision.

Inspired by adidas’ inimitable sporting legacy, Chapter 3’s apparel collection sees Y-3 evolve the collegiate motifs of previous seasons, for an entirely new context. Drawing on vintage varsity style lettering, an array of graphics are applied to jackets, t-shirts, and hoodies, in kettle stitch embroidery, chenille patches, puff prints, and engineered knits. A curated offering of quilted pieces, with cutlines inspired by the adidas Originals Aloxe tracksuit, completes the apparel highlights with a selection of jackets, vests, skirts, and pants.  

The collection is then rounded out by a host of bold accessories including elevated totes, gym bags, backpacks, body bags, knit beanies, caps, and more.  

In Fall/Winter 2023, Y-3 (partnership between adidas and Yohji Yamamoto) returns to present the third chapter of its year long exploratory narrative – with the subversive label taking athletic iconography, silhouettes, and materials and recontextualising them through through the lens of Yohji Yamamoto’s renegade design vision.

Inspired by adidas’ inimitable sporting legacy, Chapter 3’s apparel collection sees Y-3 evolve the collegiate motifs of previous seasons, for an entirely new context. Drawing on vintage varsity style lettering, an array of graphics are applied to jackets, t-shirts, and hoodies, in kettle stitch embroidery, chenille patches, puff prints, and engineered knits. A curated offering of quilted pieces, with cutlines inspired by the adidas Originals Aloxe tracksuit, completes the apparel highlights with a selection of jackets, vests, skirts, and pants.  

The collection is then rounded out by a host of bold accessories including elevated totes, gym bags, backpacks, body bags, knit beanies, caps, and more.  

Having traversed Yohji Yamamoto’s homeland of Japan for the brand’s Spring/Summer 2023 campaigns, the seasonal story journeys to adidas’ mother country of Germany, to capture Berlin’s unique, energetic, and prolific creative community. Shot by local photographer, Lengua, and motion director Thyago Sainte, the stills, moving images, and short film spotlight an enigmatic cast of musical figures that call Berlin home in personally resonant locations.

More information:
adidas Sportswear
Source:

adidas AG

(c) adidas AG
28.06.2023

adidas Originals and KSENIASCHNAIDER present Collaborative Collection

This season, adidas Originals and the progressive Ukrainian label KSENIASCHNAIDER have come together to present a collaborative collection featuring a host of unconventional garments, footwear, and accessories.

Founded in 2011 by Ksenia and Anton Schnaider, KSENIASCHNAIDER is a Kyiv-based independent fashion house centered on creating boundary pushing ready-to-wear, denim, and upcycled apparel and accessories. Drawing on Ksenia’s design language and Anton’s engineering logic, the partners’ eponymous label continues to challenge established conventions to boldly project a new vision of the future.

The collection is anchored by a host of garments which blend the Ukrainian house’s signature aesthetic with adidas’ instantly recognizable brand codes. First, an array of denim pieces – including jeans, jackets, and shirt dresses – are elevated with frayed edges, voluminous cuts, and idiosyncratic details. Second, fresh takes on a timeless adidas classic stand out as adiColor tracksuits, corsets, and dresses are reworked in a patchwork finish.

The adidas Originals x KSENIASCHNAIDER collection launches on July 1st.

This season, adidas Originals and the progressive Ukrainian label KSENIASCHNAIDER have come together to present a collaborative collection featuring a host of unconventional garments, footwear, and accessories.

Founded in 2011 by Ksenia and Anton Schnaider, KSENIASCHNAIDER is a Kyiv-based independent fashion house centered on creating boundary pushing ready-to-wear, denim, and upcycled apparel and accessories. Drawing on Ksenia’s design language and Anton’s engineering logic, the partners’ eponymous label continues to challenge established conventions to boldly project a new vision of the future.

The collection is anchored by a host of garments which blend the Ukrainian house’s signature aesthetic with adidas’ instantly recognizable brand codes. First, an array of denim pieces – including jeans, jackets, and shirt dresses – are elevated with frayed edges, voluminous cuts, and idiosyncratic details. Second, fresh takes on a timeless adidas classic stand out as adiColor tracksuits, corsets, and dresses are reworked in a patchwork finish.

The adidas Originals x KSENIASCHNAIDER collection launches on July 1st.

Source:

adidas AG

(c) adidas AG
RIMOWA x adidas NMD S1
14.11.2022

adidas Originals and RIMOWA announce collaborative partnership

adidas and RIMOWA have come together to announce their inaugural capsule collection that seeks to offer explorers of the world the perfect tools to navigate and escape the cities of today.

Exclusively made in Germany, the cross-category collection features two contemporary designs: RIMOWA’s first-ever aluminium backpack and the ADIDAS NMD_S1 sneaker.

The RIMOWA x ADIDAS NMD_BACKPACK boasts new technical solutions that makes it suitable for outdoor needs and overnight trips. Made from RIMOWA’s signature grooved aluminium, it features a number of thoughtful functionalities, from padded utility shoulder straps fitted with a carabin and thumb loops to rope weight-bearing straps and grab handle. The piece also features foam ridges inspired by ADIDAS Boost foam overlaying the backpack’s grooved surface to ensure comfort, as well as an elasticated webbing running through its middle to secure the backpack onto the suitcase’s telescopic tubes. To allow for flat packing, a detachable gusset opens the backpack to reveal two deep zipped pockets, as well as a 16-inch laptop pocket inscribed with both brands’ logos.

adidas and RIMOWA have come together to announce their inaugural capsule collection that seeks to offer explorers of the world the perfect tools to navigate and escape the cities of today.

Exclusively made in Germany, the cross-category collection features two contemporary designs: RIMOWA’s first-ever aluminium backpack and the ADIDAS NMD_S1 sneaker.

The RIMOWA x ADIDAS NMD_BACKPACK boasts new technical solutions that makes it suitable for outdoor needs and overnight trips. Made from RIMOWA’s signature grooved aluminium, it features a number of thoughtful functionalities, from padded utility shoulder straps fitted with a carabin and thumb loops to rope weight-bearing straps and grab handle. The piece also features foam ridges inspired by ADIDAS Boost foam overlaying the backpack’s grooved surface to ensure comfort, as well as an elasticated webbing running through its middle to secure the backpack onto the suitcase’s telescopic tubes. To allow for flat packing, a detachable gusset opens the backpack to reveal two deep zipped pockets, as well as a 16-inch laptop pocket inscribed with both brands’ logos.

The RIMOWA x ADIDAS NMD_S1 iteration features the futuristic sneaker’s signature Primeknit uppers in a titanium-inspired colourway, with the flexible ADIDAS Boost midsole in a light, almost translucent base colour.

More information:
adidas rimowa Sportswear
Source:

adidas AG

(c) adidas AG
07.10.2022

adidas Originals and Pharrell Williams drop new Collection

Just ahead of the fall season, adidas Originals and Pharrell Williams return to launch an array of new colors of their gender-neutral Humanrace Premium Basics Collection. The FW22 drop features a premium, heavyweight jersey crafted from cotton from Better Cotton, which supports more sustainable cotton farming. Designs are punctuated with the signature puff-print logo execution and large ‘Humanrace’ chest branding on select pieces.

The collection comprises the PW Basics Tee, PW Basics Short, PW Basics Hoodie, PW Basics Pant, PW Basics Crew , and PW Basics Long Sleeve Tee. Each item is available in sizes ranging from 3XS-2XL and in seven colors chosen by Pharrell, including Night Grey, Alumina, Light  Grey Heather, Linen Green, Halo Blue, Almost Pink, and Almost Yellow.

Just ahead of the fall season, adidas Originals and Pharrell Williams return to launch an array of new colors of their gender-neutral Humanrace Premium Basics Collection. The FW22 drop features a premium, heavyweight jersey crafted from cotton from Better Cotton, which supports more sustainable cotton farming. Designs are punctuated with the signature puff-print logo execution and large ‘Humanrace’ chest branding on select pieces.

The collection comprises the PW Basics Tee, PW Basics Short, PW Basics Hoodie, PW Basics Pant, PW Basics Crew , and PW Basics Long Sleeve Tee. Each item is available in sizes ranging from 3XS-2XL and in seven colors chosen by Pharrell, including Night Grey, Alumina, Light  Grey Heather, Linen Green, Halo Blue, Almost Pink, and Almost Yellow.

More information:
adidas adidas Originals clothing
Source:

adidas AG

(c) adidas AG
12.08.2022

adidas Originals introduces the NMD V3 Silhouette

In 2015, adidas Originals launched the NMD silhouette – taking cues from the brand’s inimitable archive in order to create a shoe that disrupted the sneaker world at the time. Six years later and the Trefoil has returned with an updated take on the original innovator, channeling the very same independent mindset to present the  NMD V3.

Built for a life in motion, the NMD V3 reimagines its own iconic heritage with a distinctly forward thinking vision. The silhouette features a re-engineered mesh that wraps around the foot, a transparent heel clip, and BOOST cushioning that’s partially encapsulated in a TPU shell. The NMD V3 also comprises an upper made with a high-performance yarn which contains at least 50% Parley Ocean Plastic – re-imagined plastic waste, intercepted on remote islands, beaches, coastal communities and shorelines – and 50% recycled polyester.

In 2015, adidas Originals launched the NMD silhouette – taking cues from the brand’s inimitable archive in order to create a shoe that disrupted the sneaker world at the time. Six years later and the Trefoil has returned with an updated take on the original innovator, channeling the very same independent mindset to present the  NMD V3.

Built for a life in motion, the NMD V3 reimagines its own iconic heritage with a distinctly forward thinking vision. The silhouette features a re-engineered mesh that wraps around the foot, a transparent heel clip, and BOOST cushioning that’s partially encapsulated in a TPU shell. The NMD V3 also comprises an upper made with a high-performance yarn which contains at least 50% Parley Ocean Plastic – re-imagined plastic waste, intercepted on remote islands, beaches, coastal communities and shorelines – and 50% recycled polyester.

More information:
adidas Originals adidas shoes
Source:

adidas AG

(c) adidas AG
07.07.2022

adidas Originals presents: “Always Original” Fall/Winter 2022 Drop One

This season, adidas Originals returns with the next installment of its “Always Original” initiative. First assembled in 2021 to pay homage to the multifaceted identities of women and non-binary folks, the “Always Original Collective” takes centre stage again, as the brand with the Three Stripes turns its focus to representing allyship in originality with a new collection and campaign made to fit every story.

The drop one offering has been designed for everyone – no matter their size, shape, gender, or style. Celebrating all forms of originality each piece is available in an extended size run and boasts lace constructions that are as versatile as the moves of those the collection was designed for. Created to allow everyone to express their individuality, the garments on offer reimagine adidas’ sporting history for a new generation of changemakers while the footwear selection features updated takes on the Forum Low and the Astir W silhouettes.

This season, adidas Originals returns with the next installment of its “Always Original” initiative. First assembled in 2021 to pay homage to the multifaceted identities of women and non-binary folks, the “Always Original Collective” takes centre stage again, as the brand with the Three Stripes turns its focus to representing allyship in originality with a new collection and campaign made to fit every story.

The drop one offering has been designed for everyone – no matter their size, shape, gender, or style. Celebrating all forms of originality each piece is available in an extended size run and boasts lace constructions that are as versatile as the moves of those the collection was designed for. Created to allow everyone to express their individuality, the garments on offer reimagine adidas’ sporting history for a new generation of changemakers while the footwear selection features updated takes on the Forum Low and the Astir W silhouettes.

Launching alongside the main Fall/Winter 2022 drop one selection is an expressive capsule collection co-created directly with the “Always Original Collective”. Inspired by each member’s interpretation of two key words – Belonging and Community – the capsule offers a host of bold and dynamic graphic pieces.

The first seasonal drop is accompanied by the arrival of an undeniably optimistic campaign centering on four members of the collective – Jari Jones, Amani, Naomi Otsu, and Lena Waithe – and inspired by the slogan: “They’ve been here for us. Now it’s our turn.”

The campaign visuals spotlight the shops and small businesses that helped to shape the lives of each dynamic changemaker: Yu & Me Book Store, Le’Jemalik Beauty Salon, Hibiscus Brew Coffee Shop, and Savant Studios. Putting the focus on those who have been there all along, the campaign seeks to demonstrate the power of allyship in communities around the world.

More information:
adidas adidas Originals clothing
Source:

adidas AG

(c) adidas AG
30.06.2022

adidas Originals and MRBAILEY announce their collaboration

Having first collaborated on the iconoclastic SST Ammonite shoe as part of the brand’s Catalyst for Change program in 2020, adidas Originals and MRBAILEY have come together once again to ignite the start of an ongoing partnership that will see the innovative designer reimagine the Trefoil’s futuristic OZWORLD family of silhouettes.

MRBAILEY is the founder of innovative footwear design studio CONCEPTKICKS. London-based but nomadic by nature, the progressive creator’s practice specializes in an approach to footwear innovation that is distinctly speculative in thinking and undeniably boundary pushing in execution.

Using the biological research that informed the SST Ammonite silhouette as its starting point and informed by the ethos “nature is our greatest luxury”, MR BAILEY’s collaborative partnership with adidas Originals will explore the innate systems of design within the marine habitat. Building on the inherent wonder and beauty of aquatic lifeforms through design techniques, the partnership promises to challenge the artificial distinction between man made production and the natural world.

Having first collaborated on the iconoclastic SST Ammonite shoe as part of the brand’s Catalyst for Change program in 2020, adidas Originals and MRBAILEY have come together once again to ignite the start of an ongoing partnership that will see the innovative designer reimagine the Trefoil’s futuristic OZWORLD family of silhouettes.

MRBAILEY is the founder of innovative footwear design studio CONCEPTKICKS. London-based but nomadic by nature, the progressive creator’s practice specializes in an approach to footwear innovation that is distinctly speculative in thinking and undeniably boundary pushing in execution.

Using the biological research that informed the SST Ammonite silhouette as its starting point and informed by the ethos “nature is our greatest luxury”, MR BAILEY’s collaborative partnership with adidas Originals will explore the innate systems of design within the marine habitat. Building on the inherent wonder and beauty of aquatic lifeforms through design techniques, the partnership promises to challenge the artificial distinction between man made production and the natural world.

Source:

adidas AG

(c) adidas AG
01.06.2022

adidas Originals and Wales Bonner present their Spring Summer 2022 Collection

adidas Originals and Wales Bonner return to present their Spring Summer 2022 collection. Continuing to explore and respond to the sportswear brand’s vast archive, for its fourth season the creative partnership focuses on styles from the 1970s and 80s. The offering draws on Wales Bonner’s research into the music and photography of Burkina Faso, West Africa, in these decades, and pays homage to creative energy and individuality of style.

The latest adidas Originals by Wales Bonner collaboration reimagines key looks through the lens of music and movement and blends textures, silhouettes and graphic prints. This season adidas Originals and Wales Bonner introduce athletic jacquard knitwear and a new Seventies-inspired take on the classic WB Track Top and Track Pants. The colour palette is bold and joyful, with a trio of colours appearing across the offering: primary red, sun yellow and pale pink.

adidas Originals and Wales Bonner return to present their Spring Summer 2022 collection. Continuing to explore and respond to the sportswear brand’s vast archive, for its fourth season the creative partnership focuses on styles from the 1970s and 80s. The offering draws on Wales Bonner’s research into the music and photography of Burkina Faso, West Africa, in these decades, and pays homage to creative energy and individuality of style.

The latest adidas Originals by Wales Bonner collaboration reimagines key looks through the lens of music and movement and blends textures, silhouettes and graphic prints. This season adidas Originals and Wales Bonner introduce athletic jacquard knitwear and a new Seventies-inspired take on the classic WB Track Top and Track Pants. The colour palette is bold and joyful, with a trio of colours appearing across the offering: primary red, sun yellow and pale pink.

The footwear offering similarly reimagines iconic adidas styles through Wales Bonner’s distinctive lens, emphasising soulful and elegant comfort. The collection presents two elevated riffs on the adidas Country silhouette and sees the return of the WB Samba sneaker, a highlight of the inaugural collection – in two bright color updates. 

More information:
adidas Wales Bonner footwear
Source:

adidas AG

adidas
22.05.2022

New partnership: Balenciaga / adidas

Balenciaga and adidas Originals confirm the announcement of their partnership. Colliding Balenciaga’s inimitable aesthetic vision with the iconic fervor of the adidas archive, the partnership will see the fashion house subvert and reinterpret the signature DNA of the Three Stripes.

Inspired by the late 90s and early 2000s, the inaugural collection is set to play host to an array of men’s and women’s apparel, accessories and footwear.

Balenciaga and adidas Originals confirm the announcement of their partnership. Colliding Balenciaga’s inimitable aesthetic vision with the iconic fervor of the adidas archive, the partnership will see the fashion house subvert and reinterpret the signature DNA of the Three Stripes.

Inspired by the late 90s and early 2000s, the inaugural collection is set to play host to an array of men’s and women’s apparel, accessories and footwear.

More information:
adidas Originals adidas Balenciaga
Source:

adidas

Trevira CS Stoffwettbewerb 2018 © Trevira GmbH
Trevira CS Stoffwettbewerb 2018
25.01.2018

Trevira's CS Joint Booth at the 2018 Heimtextil trade fair a tremendous succes

At this year's Heimtextil, which took place from 9-12 January in Frankfurt, Trevira impressed visitors with a brand new fair concept. The company worked together with sixteen of its biggest customers to create a joint booth covering 1,305 square metres of Hall 4.2, drawing a large crowd.

Head of Marketing, Anke Vollenbröker, explained, "Thanks to our new approach and booth concept, we were able to present our brand Trevira CS in an open and welcoming manner plus highlight the good relationship we have with our customers."

Trevira CEO Klaus Holz added, "We are really pleased with the very positive feedback we have had from all sides in response to our grand Trevira CS joint booth. We would like to thank everyone who has contributed to the booth's success. The extremely positive market reaction has reassured us that this is a concept we can build on in the future."

At this year's Heimtextil, which took place from 9-12 January in Frankfurt, Trevira impressed visitors with a brand new fair concept. The company worked together with sixteen of its biggest customers to create a joint booth covering 1,305 square metres of Hall 4.2, drawing a large crowd.

Head of Marketing, Anke Vollenbröker, explained, "Thanks to our new approach and booth concept, we were able to present our brand Trevira CS in an open and welcoming manner plus highlight the good relationship we have with our customers."

Trevira CEO Klaus Holz added, "We are really pleased with the very positive feedback we have had from all sides in response to our grand Trevira CS joint booth. We would like to thank everyone who has contributed to the booth's success. The extremely positive market reaction has reassured us that this is a concept we can build on in the future."

A Trevira exhibition formed the centrepiece of the joint booth, showcasing the winning fabrics from the 2018 Trevira CS Creativity Competition, which this year featured "Colour" as its major theme. At the heart of the display, visitors could find out more about Trevira with the help of twelve tablets providing information in a variety of formats, including a staff presentation and a flyer about the new Trevira Sinfineco® brand.

Encircling this core and thereby completing the joint booth concept, sixteen major customers grouped their individual stands around this centrepiece to display their own new Trevira CS collections for residential and contract usage. The customers joining Trevira to create the booth were Baumann Dekor Ges.m.b.H., Engelbert E. Stieger AG, FIDIVI Tessitura Vergnano S.p.A., Georg + Otto Friedrich, Jenny Fabrics AG, Johan van den Acker Textielfabriek B.V., Mattes & Ammann GmbH & Co. KG, Pugi R.G. S.R.L., Spandauer Velours GmbH & Co. KG, SR Webatex GmbH / Getzner Textil AG, Swisstulle AG, Tessitura Mario Ghioldi & C. srl, Torcitura Fibre Sintetiche S.p.A., Torcitura Lei Tsu S.r.l. / Ilcat S.p.A., Vlnap a.s. / Wagenfelder Spinning Group and Wintex S.r.l..

Another major section of the Trevira booth was dedicated to the world of acoustics. Increasingly, customers are (re)discovering textiles as a way to significantly improve the quality of room acoustics, and this part of the booth also attracted numerous visitors.

A special highlight at the joint booth were the Trevira CS sports shoes, worn by Trevira staff as a key element of the brand's trade fair outfit. The shoes are an Adidas Originals Special Edition of the iconic Stan Smith Silhouette, which Adidas manufactured in cooperation with Kvadrat.

In keeping with annual tradition, the new Trevira CS Gold and Silver Club members were announced during the Heimtextil fair. The new members were presented with their awards at a formal ceremony on Tuesday evening (9 January).