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09.11.2021

Alchemie Technology asks fashion industry to reduce emissions

Alchemie Technology, an innovator of low energy, waterless, textile dyeing and finishing technology, is calling on COP26 leaders to support the global fashion industry in the adoption of new manufacturing technology, which will dramatically reduce carbon emissions and fashion’s impact on climate change.

While the fashion industry is one of the most polluting on the planet, second only to oil and gas, and greenhouse gas emissions from textile dyeing at around 3% of global emissions outweigh that of all international flights and maritime shipping combined, it is an industry that can also reduce CO2 emissions the fastest, just by changing the way it dyes fabrics.  

Alchemie Technology, an innovator of low energy, waterless, textile dyeing and finishing technology, is calling on COP26 leaders to support the global fashion industry in the adoption of new manufacturing technology, which will dramatically reduce carbon emissions and fashion’s impact on climate change.

While the fashion industry is one of the most polluting on the planet, second only to oil and gas, and greenhouse gas emissions from textile dyeing at around 3% of global emissions outweigh that of all international flights and maritime shipping combined, it is an industry that can also reduce CO2 emissions the fastest, just by changing the way it dyes fabrics.  

Fabric dyeing is the most polluting part of fashion and activewear manufacturing, involving industrial scale dye baths and huge amounts of dye chemicals, steam, electrical power, and consequent high CO2 emissions.  Repeated washing of the dyed fabric, required to remove dye residue, is responsible for 20% of the world’s wastewater pollution and excess dye is discharged into waterways, affecting the health of some of the world’s poorest communities. In more regulated areas, water pollution is reduced through reliance on energy intensive water treatment plants.

However, an environmental step change can be achieved by adopting new digital technology that can dye fabrics with an 85% reduction in energy consumption and a dramatic 95% reduction of the 1.3 trillion litres of water currently used by the industry each year.

For example, dyeing one polyester shirt using current methods generates 4.5 litres of wastewater and produces 0.17 Kg of CO2, compared to low energy digital technology, which uses less than 0.2 litres of water and reduces carbon emissions to 0.03 Kg.  Multiply these numbers by the billions of garments dyed each year and the scale of the environmental problem, if nothing changes, is clear to see. Equally, the amount by which the textile industry can improve its carbon footprint is dramatic and can be done quickly if action is taken now.

Source:

Alchemie Technology Ltd

(c) Picanol. Connect generation - PicConnect enabled (BlueTouch display).
Connect generation - PicConnect enabled (BlueTouch display)
08.11.2021

Picanol: New Connect generation of airjet and rapier weaving machines

Picanol has introduced its latest generation of airjet and rapier weaving machines, which have been called the “Connect” generation. These new generation weaving machines focus on connectivity and an increased level of data availability. With this new generation, Picanol is launching several new functionalities such as a digitalized Gripper stroke setting, Gripper tape monitoring, Climate control, Shed angle measurement, and fully integrated Power monitoring.

Picanol has introduced its latest generation of airjet and rapier weaving machines, which have been called the “Connect” generation. These new generation weaving machines focus on connectivity and an increased level of data availability. With this new generation, Picanol is launching several new functionalities such as a digitalized Gripper stroke setting, Gripper tape monitoring, Climate control, Shed angle measurement, and fully integrated Power monitoring.

“Following the successful launch of our digital platform PicConnect earlier this month, we have now released a new generation of weaving machines, which are known as the Connect generation. Our Connect generation weaving machines can provide the correct data and are loaded with new and never-before-seen functionalities. This is clear proof that for Picanol “Driven by Data” is not just a slogan but a commitment. Not only have these innovations allowed us to make big improvements when it comes to our four design principles – Smart Performance, Sustainability Inside, Intuitive Control, and, of course, Driven by Data – but when combined with our new digital platform they will allow you to amplify your own intuition.” comments Johan Verstraete, Vice President Weaving Machines.

From now on, the range of Picanol weaving machines will have the “Connect” suffix. For the airjet weaving machines, this means: OmniPlus-i Connect and TerryPlus-i Connect, while for the rapier weaving machines, this means: OptiMax-i Connect and TerryMax-i Connect. These new machines are built around Picanol’s four main design principles:

Smart Performance
On the OptiMax-i Connect, Picanol has introduced a lubrication monitoring sensor in combination with a temperature sensor. The combined data they provide allow the user to make sure the gripper tapes are in optimal condition for maximum performance. As an option, a gripper stroke measurement sensor is also available. This not only dramatically simplifies the setting of the gripper stroke, but also enables the user to realize higher machine speeds when weaving reduced widths – a pure extra output combined with more user-friendliness.

Sustainability Inside
Even though it was 25 years ago that the Sumo Drive concept was launched, it remains the most powerful, versatile and energy friendly machine drive available. And it has been even further optimized. It features an optimized sheet metal package for lower energy consumption, optimized oil cooling circuit for a better performance and a built-in temperature monitoring. Moreover, the Connect machines can be equipped with a Power monitoring module, which allows the user to keep track of the power consumption of each machine over time. Every Connect machine also has a built-in ambient temperature and humidity sensor, which will help to optimize the climate control in the weaving shed at the lowest cost. And as raw material is the biggest cost factor, each machine can also be equipped with raw material use monitoring.

Driven by Data
As the machine has more sensors than ever before, it also generates more data. To enable a fast reaction to all these sensor data, the BlueBox control unit has been further optimized: better heat management guarantees short reaction cycles combined with the long lifetime of components. To have a good view of all of the data generated, a special sensor dashboard screen is available in the BlueTouch display: with a simple touch of the screen, the current and historical power consumption, temperature, humidity, material consumption, and – on the OmniPlus-i Connect – also the air consumption, can be monitored. The BlueTouch display is now also equipped with an Action center, an electronic logbook where all actions such as maintenance interventions can be logged or scheduled beforehand. The machine manual is now available on the BlueTouch display, and with the context-based help function the help pages related to the operation the user wants to perform appear with one touch of his/her fingertip. The built-in web browser even allows the user even to consult, for example, tutorial videos on the web to guide them through a setting procedure.

Intuitive Control
The Connect generation was designed to focus on what really matters: weave the highest possible grade A fabrics at minimal costs. A large set of tools have been installed to facilitate this goal. One of the most remarkable ones is the Harness frame stroke measurement – until recently, it was only available on the revolutionary SmartShed, but it is now also available on the cambox and dobby machines. Combined with the shed visualization and simulation, it offers a quantum leap in terms of optimizing the user’s shed settings without losing any time or taking any risks. The colors of the programmable Smart signal lights with stop timing functionality are now repeated around the push buttons, allowing even better visibility and the prioritization of interventions by the weaver. A full-fledged Access control system not only limits the access to certain pages and settings depending on the user, but also allows a tailored dashboard to be established for each user profile.

Source:

Picanol

08.11.2021

ROICA™ by Asahi Kasei turns 50 and showed latest smart stretch fabric range at MarediModa

Showing its leadership, ROICA™ marks a milestone in the world of stretch, enhancing a contemporary wardrobe made of new generation values that are fully conveyed and visible to the end consumer. Indeed, by creating cutting-edge tools, such as the hangtags that provide, through simple and well-designed icons, clear and concise functional information showing for each application the values and performances of each single ROICA™ families: ROICA Colour Perfect ™, ROICA Resistance™, ROICA Feel Good™, ROICA Eco-Smart™, ROICA Contour™.

On top of this, in order to ASSURE that what is labelled as ROICA™ Sustainable truly reflects the brand’s new generation values, the company created and introduced a branding policy indicating the allowed blends for their smart yarns belonging to the unique ROICA Eco-Smart™ family. A big step toward complete transparency and transparent AUTHENTIC communication.
ROICA™ identity will be activated in all its communication tools and channels, such as a renovated website and social media presence.

Showing its leadership, ROICA™ marks a milestone in the world of stretch, enhancing a contemporary wardrobe made of new generation values that are fully conveyed and visible to the end consumer. Indeed, by creating cutting-edge tools, such as the hangtags that provide, through simple and well-designed icons, clear and concise functional information showing for each application the values and performances of each single ROICA™ families: ROICA Colour Perfect ™, ROICA Resistance™, ROICA Feel Good™, ROICA Eco-Smart™, ROICA Contour™.

On top of this, in order to ASSURE that what is labelled as ROICA™ Sustainable truly reflects the brand’s new generation values, the company created and introduced a branding policy indicating the allowed blends for their smart yarns belonging to the unique ROICA Eco-Smart™ family. A big step toward complete transparency and transparent AUTHENTIC communication.
ROICA™ identity will be activated in all its communication tools and channels, such as a renovated website and social media presence.

At MarediModa – the international fair dedicated to fabrics and accessories for the beachwear, underwear and athleisure sectors - ROICA ™ partners such as Eusebio, Iluna Group, Interjersey Milano, Maglificio Ripa, Penn Textile Solutions GmbH, Piave Maitex and Sofileta shared their latest fabric innovations where sustainability cutting-edge performance and design realized with ROICA™ premium stretch ingredient, were on stage.

Elke Katz (c) CHT
Elke Katz
05.11.2021

Elke Katz joins the board of the Beitlich Family Foundation

The Beitlich Family Foundation, owner of the CHT Group, has appointed Elke Katz as an additional member of the Foundation's Board of Directors, which includes the function of Supervisory Board, on 1 September 2021. Elke Katz is currently CEO of ratioform Verpackungen GmbH, a company of the Haniel Group, based in Munich.

She has extensive, cross-industry experience in strategic and operational corporate management at companies such as BMW and Telefonica. She holds a degree in business engineering and has extensive know-how in customer experience management, digital business and business development.

Johan de Ruiter, Chairman of the Board of the Beitlich Family Foundation: "We aligned ourselves with the UN's 17 Sustainable Development Goals several years ago and defined sustainability, digitalisation and diversity as important strategic components for the CHT Group. We are therefore delighted to have gained a proven digitisation expert for our board. We are certain that Elke Katz will give us further impetus on this path so that we continue to be a leading, modern and innovative company.”

The Beitlich Family Foundation, owner of the CHT Group, has appointed Elke Katz as an additional member of the Foundation's Board of Directors, which includes the function of Supervisory Board, on 1 September 2021. Elke Katz is currently CEO of ratioform Verpackungen GmbH, a company of the Haniel Group, based in Munich.

She has extensive, cross-industry experience in strategic and operational corporate management at companies such as BMW and Telefonica. She holds a degree in business engineering and has extensive know-how in customer experience management, digital business and business development.

Johan de Ruiter, Chairman of the Board of the Beitlich Family Foundation: "We aligned ourselves with the UN's 17 Sustainable Development Goals several years ago and defined sustainability, digitalisation and diversity as important strategic components for the CHT Group. We are therefore delighted to have gained a proven digitisation expert for our board. We are certain that Elke Katz will give us further impetus on this path so that we continue to be a leading, modern and innovative company.”

The Beitlich Family Foundation consists of 5 members, in addition to Elke Katz and Johan de Ruiter, Prof. Dr.-Ing. Götz Gresser (Vice Chairman), Dr. Antje von Dewitz and Prof. Dr. Klaus Müller.

More information:
CHT Group Beitlich
Source:

CHT Germany GmbH

04.11.2021

Autoneum presents medium-term financial targets

Autoneum presented an insight into current market trends and the Company's strategic focus in the areas of electromobility and sustainability, as well as an outlook on its medium-term financial targets at the media and financial analysts brunch.

In addition to current market expectations and trends in the automotive industry, the focus will be on Autoneum’s activities and growth potential in the areas of e-mobility and sustainability. Matthias Holzammer, CEO, and other experts of the Company will present Autoneum's latest developments with regard to New Mobility and sustainable product innovations as well as their strategic classification. CFO Bernhard Wiehl will also present Autoneum's new medium-term financial targets.

Autoneum presented an insight into current market trends and the Company's strategic focus in the areas of electromobility and sustainability, as well as an outlook on its medium-term financial targets at the media and financial analysts brunch.

In addition to current market expectations and trends in the automotive industry, the focus will be on Autoneum’s activities and growth potential in the areas of e-mobility and sustainability. Matthias Holzammer, CEO, and other experts of the Company will present Autoneum's latest developments with regard to New Mobility and sustainable product innovations as well as their strategic classification. CFO Bernhard Wiehl will also present Autoneum's new medium-term financial targets.

Based on the further expansion of the portfolio with sustainable products and new applications for e-vehicles as well as the increase in market share with existing and new customers, particularly in Asia, the Company expects a profitable revenue growth at market level in the medium term. Based on the expected revenue development, further progress in the turnaround of North America as well as the consistently practiced operational excellence in all business areas, Autoneum targets an EBITDA margin of 13% in the medium term. Accordingly, a solid free cash flow in the amount of 6% of revenue and a further increase in the equity ratio to over 35% are targeted. The Company still intends to pay a dividend to shareholders of at least 30% of the profit attributable to Autoneum shareholders.

More information:
Autoneum Automotive Sustainability
Source:

Autoneum Management AG

04.11.2021

adidas awarded high ESG rating by S&P for sustainability performance

Following a thorough assessment by rating agency S&P adidas’ sustainability performance has received an outstanding evaluation. Assessed across Environmental, Social and Governance (ESG) dimensions, adidas was awarded with an ESG Profile Score of 79 out of 100. Combined with a strong Preparedness Score (+6), the company’s overall ESG Evaluation Score amounts to 85, placing adidas sixth in the entire S&P Global Rating Universe.

In its assessment, S&P emphasizes adidas’ industry-leading approach to innovation, supply chain management and consumer engagement. In particular, credit is given to adidas’ ambitions to scale the use of sustainable materials, to expand circular services and to deliver against ambitious net-zero emission targets. In addition to adidas’ strong control mechanisms over its supply chain ensuring fair and safe labor practices, the analysis also calls out the integration of a sustainability target into the compensation system of the Executive Board. The close interaction between the Supervisory Board and the Executive Board is seen as exemplary and supportive of the overall strategy execution.

Following a thorough assessment by rating agency S&P adidas’ sustainability performance has received an outstanding evaluation. Assessed across Environmental, Social and Governance (ESG) dimensions, adidas was awarded with an ESG Profile Score of 79 out of 100. Combined with a strong Preparedness Score (+6), the company’s overall ESG Evaluation Score amounts to 85, placing adidas sixth in the entire S&P Global Rating Universe.

In its assessment, S&P emphasizes adidas’ industry-leading approach to innovation, supply chain management and consumer engagement. In particular, credit is given to adidas’ ambitions to scale the use of sustainable materials, to expand circular services and to deliver against ambitious net-zero emission targets. In addition to adidas’ strong control mechanisms over its supply chain ensuring fair and safe labor practices, the analysis also calls out the integration of a sustainability target into the compensation system of the Executive Board. The close interaction between the Supervisory Board and the Executive Board is seen as exemplary and supportive of the overall strategy execution.

More information:
adidas Sustainability S&P
Source:

adidas AG

04.11.2021

Sarah Borghi: New Green Collection with a range of sustainable tights and stockings

For its 2021 Green Collection, the Italian luxury hosiery brand Sarah Borghi presents a broadened product offer in terms of colors and categories, meeting the needs of a stylish, yet sustainable consumer. By mixing fashion, quality, innovation and research, the tights and stockings powerhouse continues its development in the journey towards a conscious future.

The evolution of the Green Collection, the sustainable hosiery collection first launched in 2020, confirms the efforts of the brand in promoting a new generation of attractive fashion and design which actively encourages and supports a responsible change in culture and smart products offer.

For its 2021 Green Collection, the Italian luxury hosiery brand Sarah Borghi presents a broadened product offer in terms of colors and categories, meeting the needs of a stylish, yet sustainable consumer. By mixing fashion, quality, innovation and research, the tights and stockings powerhouse continues its development in the journey towards a conscious future.

The evolution of the Green Collection, the sustainable hosiery collection first launched in 2020, confirms the efforts of the brand in promoting a new generation of attractive fashion and design which actively encourages and supports a responsible change in culture and smart products offer.

Lately, a decisive step has been added to the brand’s history thanks to the publication of the Integrated Report by Gizeta Calze, Sarah Borghi’s top-notch producer and first Italian company in the hosiery sector to include sustainability throughout its business model. A commitment of responsibility and transparency on a path that has been carried on for years and that, today more than ever, becomes of the utmost importance, as stated by Luca Marzocchi, CEO of Gizeta Calze. The Integrated Report provides a complete view of the business strategy, operating model and governance, which combines financial information with sustainability insights, conceived as complementary to other strategies and, indeed, essential for increasing business value.

The collection
The collection presents a range of versatile, colorful products combined with extra-luxury comfort and designed for every type of woman: from seductive tights to everyday socks, together with knee- highs, up to athleisure with leggings.
 
The responsible collection features two new generation materials. One is Amni Soul Eco®, the world’s first biodegradable in anaerobic conditions polyamide 6.6 yarn that degrades in around 5 years* after disposing of in landfill, developed by SOLVAY and produced and distributed by FULGAR. The other is ROICA™ V550 by leading fiber manufacturer Asahi Kasei, a premium sustainable stretch yarn boasting the Gold Level Material Health Certificate by Cradle-to-Cradle Product Innovation Institute** as it has been evaluated for impact on human and environmental health. Moreover, it smartly breaks down without releasing harmful substances in the environment according to Hohenstein Environment Compatibility Certification. Key elements that makes ROICA™ V550 a precious choice when it comes to Circular Economy material approach.

Source:

Sarah Borghi / GB Network – for ROICA™

03.11.2021

Indorama Ventures issues THB 10 billion Sustainability-Linked Bond

Indorama Ventures Public Company Limited issued a THB 10 billion triple-tranche Sustainability-Linked Bond, showcasing the company’s long-standing commitment to sustainable growth. It is the largest SLB issued in Thailand and the first offered to both institutions and high-net-worth investors.

The bond is part of IVL’s financing strategy across a range of instruments linked to the company’s sustainability targets. It is aligned with internationally accepted standards including International Capital Markets Association’s (ICMA) Sustainability-Linked Bond Principles and the Loan Market Association’s (LMA) Sustainability Linked Loan Principles.

The SLB is linked to IVL’s performance of reducing GHG emissions intensity by 10% by 2025 (from a 2020 base), increasing recycling of PET bale input to 750,000 tons per year by 2025, and achieving 25% renewable electricity consumption in 2030.

Indorama Ventures Public Company Limited issued a THB 10 billion triple-tranche Sustainability-Linked Bond, showcasing the company’s long-standing commitment to sustainable growth. It is the largest SLB issued in Thailand and the first offered to both institutions and high-net-worth investors.

The bond is part of IVL’s financing strategy across a range of instruments linked to the company’s sustainability targets. It is aligned with internationally accepted standards including International Capital Markets Association’s (ICMA) Sustainability-Linked Bond Principles and the Loan Market Association’s (LMA) Sustainability Linked Loan Principles.

The SLB is linked to IVL’s performance of reducing GHG emissions intensity by 10% by 2025 (from a 2020 base), increasing recycling of PET bale input to 750,000 tons per year by 2025, and achieving 25% renewable electricity consumption in 2030.

The triple-tranche structure includes 5-, 7-, and 10.5-year tenors, offering coupons of 2.48%, 3.00% and 3.60% per year respectively, targeting asset managers, commercial banks, insurance companies, cooperatives and high-net-worth individuals. With the orderbook peaking at over THB 17.8 billion due to strong interest in the sustainability-linked instrument, oversubscription was around 3x over the planned issuance amount of THB 6 billion with a green shoe option of THB 4 billion. In view of the strong orderbook from the investors, the company decided to exercise the green shoe option and increased the issuance to THB 10 billion, setting a new benchmark as the largest SLB transaction in Thailand. IVL appointed Bangkok Bank, Kasikorn Bank, Krungthai Bank, Siam Commercial Bank, and The Hongkong and Shanghai Banking Corporation Limited, Bangkok Branch as arrangers and bookrunners for the transaction.

On 23 September 2021, the bond was assigned an AA- rating and a “stable” outlook by TRIS Rating following a strong recovery of petrochemicals and derivatives and IVL’s growing profitability.

Under the terms, all tranches must purchase Energy Attribute Certificates (EAC) or voluntary carbon offsets in the event of failure to meet the sustainability performance targets (SPT). The testing dates for tenors with a maturity of 5 and 7 years are 31 December 2025, and 31 December 2030 for the 10.5-year tenor. SPT performance will be independently verified upon the testing dates.Proceeds for the issuance will be used to finance IVL’s corporate working capital and refinance existing debt.

In recent years, IVL secured loans linked to improvements in the company’s sustainability performance as a global leader in environmental, social and governance (ESG) integration. These included Thailand’s first Green Loan of USD 200 million and EUR 200 million from Japan’s Mizuho Bank, Thailand’s first cross-border Sustainability-Linked Ninja Loan worth USD 225 million from 16 institutions in Japan and a Blue Loan of USD 300 million arranged by International Finance Corporation and funded by Asian Development Bank and DEG.

Source:

Indorama Ventures Public Company Limited

Dr. Annegret Vester (c) CHT Germany GmbH
Dr. Annegret Vester
29.10.2021

CHT Germany GmbH: Dr. Annegret Vester is Chief Sustainability Officer (CSO)

As of October 1, 2021, Dr. Annegret Vester has assumed responsibility for sustainability issues of the CHT Group. With the Doctor of Chemistry, the ideal person for the CSO position could be found in many respects.
 
Dr. Vester has many years of experience in the transformation of CHT into today's sustainability-focused chemical company in her positions as Head of Global CHT Marketing and as Head of Strategy and Business Development.

In recent years, she has been responsible for the company's excellent rating in the EcoVadis assessment with regard to corporate social responsibility activities. The realignment of the corporate strategy with the United Nations Sustainable Development Goals (UNSDG) has been one of her tasks, as has the annually published CHT Sustainability Report documenting the measures and successes.

With the appointment of Dr. Vester, the CHT Management Board once again underlines the essential importance of sustainability for the strategic orientation of the globally operating group of companies.

As of October 1, 2021, Dr. Annegret Vester has assumed responsibility for sustainability issues of the CHT Group. With the Doctor of Chemistry, the ideal person for the CSO position could be found in many respects.
 
Dr. Vester has many years of experience in the transformation of CHT into today's sustainability-focused chemical company in her positions as Head of Global CHT Marketing and as Head of Strategy and Business Development.

In recent years, she has been responsible for the company's excellent rating in the EcoVadis assessment with regard to corporate social responsibility activities. The realignment of the corporate strategy with the United Nations Sustainable Development Goals (UNSDG) has been one of her tasks, as has the annually published CHT Sustainability Report documenting the measures and successes.

With the appointment of Dr. Vester, the CHT Management Board once again underlines the essential importance of sustainability for the strategic orientation of the globally operating group of companies.

More information:
CHT Germany GmbH CHT Germany
Source:

CHT Germany GmbH

Indorama Ventures launches its 10th annual Sustainability Report celebrating a decade of PET recycling and carbon reduction milestones (c) Indorama Ventures Public Company Limited
10th annual Sustainability Report
27.10.2021

Indorama Ventures launches its 10th annual Sustainability Report

  • IVL is celebrating a decade of PET recycling and carbon reduction milestones
  • Over 10 years, IVL has achieved a 100x increase in recycled PET

Indorama Ventures Public Company Limited (IVL), a world-class sustainable chemical company, launches its 10th annual Sustainability Report and a video celebrating a decade of ambitious PET recycling and carbon reduction milestones. The company is committed to intensifying its drive towards ending plastic waste and a more circular economy in the decade ahead.

Since its first Sustainability Report in 2011, IVL has grown its sustainability initiatives through the 3Ps – People, Planet and Prosperity. From the baseline in 2013, the company achieved a 10% reduction in GHG intensity, 4% in energy intensity and 7% in water intensity. It also increased total waste diverted from landfill from 48% to 84% in 2020. Moreover, IVL’s global PET recycling capacity has improved almost 100 times from 3,576 tons per year in 2011 – the first entry of IVL to the PET recycling business – to more than 330,000 tons per year in the second quarter of 2021.

  • IVL is celebrating a decade of PET recycling and carbon reduction milestones
  • Over 10 years, IVL has achieved a 100x increase in recycled PET

Indorama Ventures Public Company Limited (IVL), a world-class sustainable chemical company, launches its 10th annual Sustainability Report and a video celebrating a decade of ambitious PET recycling and carbon reduction milestones. The company is committed to intensifying its drive towards ending plastic waste and a more circular economy in the decade ahead.

Since its first Sustainability Report in 2011, IVL has grown its sustainability initiatives through the 3Ps – People, Planet and Prosperity. From the baseline in 2013, the company achieved a 10% reduction in GHG intensity, 4% in energy intensity and 7% in water intensity. It also increased total waste diverted from landfill from 48% to 84% in 2020. Moreover, IVL’s global PET recycling capacity has improved almost 100 times from 3,576 tons per year in 2011 – the first entry of IVL to the PET recycling business – to more than 330,000 tons per year in the second quarter of 2021.

Celebrating 10 years of sustainability reporting
Throughout the decade, IVL has voluntarily adopted international standards for its sustainability reports to drive benefits for the environment, society and economy. The effort resulted in recognition by world-class sustainability ratings agencies such as the Dow Jones Sustainability Indices (DJSI) and the Morgan Stanley Capital International (MSCI).

Recent Sustainability Reports have featured business cases and special situations such as COVID-19. In 2016, IVL was the first Thailand-based company to introduce an additional, shorter version of the report called the Sustainability Report Executive Summary. This year, IVL has made further improvements with an interactive approach, including links to videos and shortcuts to highlighted articles. As a global company operating in 33 countries, the report is available in 15 languages.

On track to recycle 50 billion bottles per year by 2025
In 2020 IVL recycled 10.1 billion PET bottles and is on track to recycle 50 billion bottles per year by 2025. The company’s global reach and leadership position as the world’s largest PET and recycled PET resin producer allow IVL to leverage a closed-loop system. In 2020 IVL invested in three additional recycling facilities and recently acquired CarbonLite’s recycling assets in Texas.

(c) Tonello
26.10.2021

Tonello presents O-Zone, a new dimension of garment finishing

Tonello presents O-Zone, a new garment finishing project developed with Candiani Denim, a leading brand in the denim industry.

O-Zone, just presented at Kingpins 24, represents a new leap in quality and an important step in the growth of Tonello'a range of ozone processes, which are born from direct experience, research and a deeper knowledge of technology.

First with ECOfree2, then with SaniCare and OBleach, now with O-Zone, Tonello are defining ozone finishing and taking it to its maximum expression in every field of application: creation of special effects, garment sanitization, cleaning and reduction of water consumption, etc.

What is O-Zone?
At first glance it is similar to a cabinet. A special cabinet, however, inside which the garments are placed and treated, through an innovative, sustainable, responsible process.

A process that is also flexible, fast, safe and fully controllable by a touch screen that allows you to easily set all the desired parameters to obtain unique and customizable aesthetics, such as localized discoloration and lightening, sun-faded looks and degradé effects.

Tonello presents O-Zone, a new garment finishing project developed with Candiani Denim, a leading brand in the denim industry.

O-Zone, just presented at Kingpins 24, represents a new leap in quality and an important step in the growth of Tonello'a range of ozone processes, which are born from direct experience, research and a deeper knowledge of technology.

First with ECOfree2, then with SaniCare and OBleach, now with O-Zone, Tonello are defining ozone finishing and taking it to its maximum expression in every field of application: creation of special effects, garment sanitization, cleaning and reduction of water consumption, etc.

What is O-Zone?
At first glance it is similar to a cabinet. A special cabinet, however, inside which the garments are placed and treated, through an innovative, sustainable, responsible process.

A process that is also flexible, fast, safe and fully controllable by a touch screen that allows you to easily set all the desired parameters to obtain unique and customizable aesthetics, such as localized discoloration and lightening, sun-faded looks and degradé effects.

O-Zone is designed for small productions and is ideal for doing experiments and research directly on the garment, quickly verifying the result.

Source:

Tonello / Effe-Bi Srl

26.10.2021

We aRe SpinDye with its resource-saving dyeing technology in new collaboration

With its resource-saving dyeing technology, We aRe SpinDye takes place in H&M's latest Innovation Stories collection called Co-exist.

The use of We aRe SpinDye's technology contributes to reducing both water consumption and CO2 emissions, which in turn leads to a lower impact on the world's ecosystem and creates conditions for our co-existence with nature.

Up to 24% of a garment's entire climate footprint occurs during dyeing. We aRe SpinDye's technology can reduce the consumption of the earth's resources in textile production. On average, the reduction of water is -75%, chemicals -90% and energy consumption and CO2 emissions -30%.

In just one year, the clothing industry uses 9 billion cubic meters of water (which is in line with the annual need for drinkingwater for the entire population of our planet) and 168 million tons of process chemicals to dye fabrics. We aRe SpinDye now hopes that more players in the industry will pay attention to the ways that are available when it comes to resource-efficient dyeing process and quickly implement this technology in their production.

With its resource-saving dyeing technology, We aRe SpinDye takes place in H&M's latest Innovation Stories collection called Co-exist.

The use of We aRe SpinDye's technology contributes to reducing both water consumption and CO2 emissions, which in turn leads to a lower impact on the world's ecosystem and creates conditions for our co-existence with nature.

Up to 24% of a garment's entire climate footprint occurs during dyeing. We aRe SpinDye's technology can reduce the consumption of the earth's resources in textile production. On average, the reduction of water is -75%, chemicals -90% and energy consumption and CO2 emissions -30%.

In just one year, the clothing industry uses 9 billion cubic meters of water (which is in line with the annual need for drinkingwater for the entire population of our planet) and 168 million tons of process chemicals to dye fabrics. We aRe SpinDye now hopes that more players in the industry will pay attention to the ways that are available when it comes to resource-efficient dyeing process and quickly implement this technology in their production.

"The enormous resource consumption in the dyeing process is a global problem that must be addressed on a broad front. It is therefore inspiring to work with major brands with an organization that is sensitive to cutting-edge expertise and at the same time shows a willingness to work together to achieve common goals", says Andreas Andrén, CEO of We aRe SpinDye.

Source:

We aRe SpinDye

(c) RadiciGroup
25.10.2021

RadiciGroup: Sustainable Personal Protective Equipment at A+A

RadiciGroup is exhibiting at the A+A trade fair, an international event focusing on safety solutions for the workplace, to be held in Dusseldorf, Germany, from 26 to 29 October. This international show gives RadiciGroup the opportunity to present its latest developments in personal protective equipment (PPE) for industrial use, including coveralls, gowns, caps, full hoods, shoe covers and boots.

This international show gives RadiciGroup the opportunity to present its latest developments in  personal protective equipment (PPE) for industrial use, including coveralls, gowns, caps, full hoods, shoe covers and boots. These products are part of a new line, Radipeople, a trade name identifying the new protective workwear sold by RadiciGroup: end products of a traceable supply chain, in which special attention is paid to the choice of raw materials and the quality of the final products offered the market.

RadiciGroup is exhibiting at the A+A trade fair, an international event focusing on safety solutions for the workplace, to be held in Dusseldorf, Germany, from 26 to 29 October. This international show gives RadiciGroup the opportunity to present its latest developments in personal protective equipment (PPE) for industrial use, including coveralls, gowns, caps, full hoods, shoe covers and boots.

This international show gives RadiciGroup the opportunity to present its latest developments in  personal protective equipment (PPE) for industrial use, including coveralls, gowns, caps, full hoods, shoe covers and boots. These products are part of a new line, Radipeople, a trade name identifying the new protective workwear sold by RadiciGroup: end products of a traceable supply chain, in which special attention is paid to the choice of raw materials and the quality of the final products offered the market.

At RadiciGroup, care for the health and safety of people is one of the pillars of the Group's sustainability strategy, combined with a strong commitment to safeguarding the environment. Radipeople Eco, the first protective coverall with 100% end-of-life recyclability is proof of such commitment. All parts of Radipeople Eco: the fabric, lamination, zipper and thread are made of the same material, 100% polypropylene. Furthermore, the Group’s offering includes garments made with Respunsible®, a spundbond obtained from recycled polypropylene or materials certified under the ISCC Plus scheme.

Thanks to their versatility and technical characteristics, the nonwoven solutions proposed by RadiciGroup are suitable for many industrial sectors, including oil and gas, utilities, construction, food, automotive painting and shipbuilding, maintenance, agriculture, laboratories, microprocessor manufacturing and the pharmaceutical and chemical industries.

Radipeople personal protective equipment delivers excellent protection against external agents (liquids, splashes, jets, particles and sprays), high protection against biological hazards and infectious agents, and high robustness and lightness to optimize protection, on the one hand, and comfort, on the other. All Radipeople protective equipment is made of fully traceable materials, manufactured by a totally Italian production chain involving hundreds of workers, and sold in packaging designed with an ecodesign approach, that is, fully recyclable minimized packaging.

Source:

RadiciGroup

Intertextile Shanghai Home Textiles provided vital business platform (c) Messe Frankfurt (HK) Co Ltd
25.10.2021

Intertextile Shanghai Home Textiles provided vital business platform

Intertextile Shanghai Home Textiles concluded its 27th autumn edition in early October. Held alongside four other concurrent textile shows, the fair was the only major event for this sector able to take place in China during this season, providing a much-needed business platform for 735 exhibitors and 20,106 trade buyers. The fair was held at the National Exhibition and Convention Center (Shanghai).

Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd expressed: “Due to the valuable cooperation of many parties and the continued support of our exhibitors and other partners, we were able to hold the fair as scheduled despite a number of challenges. Since the pandemic situation was brought under control in China last year, we have expended considerable resources to ensure our textile fairs still take place to provide trading platforms that connect the global industry. This edition was especially important as it was the only major fair to take place in the country at this time.”

Intertextile Shanghai Home Textiles concluded its 27th autumn edition in early October. Held alongside four other concurrent textile shows, the fair was the only major event for this sector able to take place in China during this season, providing a much-needed business platform for 735 exhibitors and 20,106 trade buyers. The fair was held at the National Exhibition and Convention Center (Shanghai).

Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd expressed: “Due to the valuable cooperation of many parties and the continued support of our exhibitors and other partners, we were able to hold the fair as scheduled despite a number of challenges. Since the pandemic situation was brought under control in China last year, we have expended considerable resources to ensure our textile fairs still take place to provide trading platforms that connect the global industry. This edition was especially important as it was the only major fair to take place in the country at this time.”

While a number of international exhibitors participated this year with individual booths, the Belgium Pavilion presented home and contract products and five Chinese regional pavilions from Hangzhou, Shaoxing, Huzhou, Haining, and Tongxiang also featured. Two trend forums also provided inspiration for 2022, while the IKASAS Japanese Home Design Gallery, New Voices of Top Youth Upholstery Designers City Roving Exhibition and China International Fiber Art Exhibition gave further insights into various aspects of the industry.

Fair’s fringe programme highlights sustainability, design and more
As with all of Messe Frankfurt’s textile fairs around the world, sustainability is a big focus. A number of events under this focus took place in the fair’s fringe programme, including a half day forum titled How Sustainable Fashion is Reshaping Lifestyles, with a range of innovative companies and prestigious universities participating as speakers.

The Design Talk session featured a series of presentations from leading international designers, including from China, Japan and Europe, to share their design insights. And a new concept this year, titled New Voices of Top Youth Upholstery Designers – Intertextile Upholstery Design and City Roving Exhibition, showcased the work of six groups of young local designers from across China who presented the interior design ideas of their generation through displays and a forum. And reflecting the changes that continue to accelerate in the industry, a number of e-commerce and cross-border trade events took place, including sessions from the likes of JD Home, AliExpress and Tmall.

The 2022 Intertextile Shanghai Home Textiles – Spring Edition will take place from 9 – 11 March, while the Autumn Edition is scheduled for 23 – 25 August 2022.

25.10.2021

TMAS members showcase sustainable finishing technologies

Members of TMAS – the Swedish textile machinery association – are proving instrumental in pioneering new sustainable processes for the dyeing, finishing and decoration of textiles.

The wasteful processes involved in these manufacturing stages are only one component in the development of viable circular supply chains for textiles that are now being established in Sweden.

At the recent Conference on Sustainable Finishing of Textiles, held across three separate afternoons on September 30th, October 1st and October 7th, delegates heard that Sweden will introduce extended producer responsibility (EPR) for waste textiles and clothing at the beginning of 2022, ahead of the adoption of a similar European Union-wide EPR system in 2025.

New fibers
Swedish companies are also active in the development of new fibers derived from waste clothing, building on the country’s legacy leadership in pulp and paper production.

Members of TMAS – the Swedish textile machinery association – are proving instrumental in pioneering new sustainable processes for the dyeing, finishing and decoration of textiles.

The wasteful processes involved in these manufacturing stages are only one component in the development of viable circular supply chains for textiles that are now being established in Sweden.

At the recent Conference on Sustainable Finishing of Textiles, held across three separate afternoons on September 30th, October 1st and October 7th, delegates heard that Sweden will introduce extended producer responsibility (EPR) for waste textiles and clothing at the beginning of 2022, ahead of the adoption of a similar European Union-wide EPR system in 2025.

New fibers
Swedish companies are also active in the development of new fibers derived from waste clothing, building on the country’s legacy leadership in pulp and paper production.

At the Sustainable Finishing of Textiles Conference, however, it was said that all of the environmental gains made by such sustainable new fibers can potentially be cancelled out in the further processing they are subjected to – and especially in resource-intensive conventional dyeing, finishing and decoration.

TMAS members Baldwin Technology and Coloreel have both developed solutions to address this issue.

TexCoat G4
During the conference, Baldwin’s VP of Global Business Development Rick Stanford explained that his company’s TexCoat G4 non-contact spray technology significantly reduces water, chemistry and energy consumption in the finishing process. It consistently and uniformly sprays chemistry across a fabric surface and applies it only where needed, on one or both sides.

Instant coloring
Coloreel’s CEO Mattias Nordin outlined the benefits of his company’s technology which enables the high-quality and instant coloring of a textile thread on-demand and can be paired with any existing embroidery machine without modification. This enables unique effects like shades and gradient to be achieved in an embroidery for the first time.

21.10.2021

Talking about Water Conservation with Officina+39

On 21st October the Managing Director of Officina+39 Andrea Venier has joined a panel discussion in the prestigious arena of the Kingpins24 Digital Show. He contributed to the discussion with his and Officina+39’s point of view on “Water Conservation”, together with Emrah Özkorkmaz from Bregla and Taimur Malik from Stylers International, with Edward Hertzman from Sourcing Journal & Rivet as moderator.

Water crisis remains one of the top issues for humanity and 90% of the world's natural disasters are related to water. Officina+39 has been working hard to rethink the way water is used throughout the denim processes: Andrea's contribution emphasized the company’s practical and consolidated experience in this field, as in recent years their main objective has been to drastically reduce water use in line with UN SDG6.

On 21st October the Managing Director of Officina+39 Andrea Venier has joined a panel discussion in the prestigious arena of the Kingpins24 Digital Show. He contributed to the discussion with his and Officina+39’s point of view on “Water Conservation”, together with Emrah Özkorkmaz from Bregla and Taimur Malik from Stylers International, with Edward Hertzman from Sourcing Journal & Rivet as moderator.

Water crisis remains one of the top issues for humanity and 90% of the world's natural disasters are related to water. Officina+39 has been working hard to rethink the way water is used throughout the denim processes: Andrea's contribution emphasized the company’s practical and consolidated experience in this field, as in recent years their main objective has been to drastically reduce water use in line with UN SDG6.

Andrea pointed out how “fashion industry is still currently deeply rooted in a linear approach: make, use, dispose.” Accordingly to Andrea and Officina+39, the fashion world is becoming aware of this reality and is trying to reinvent itself in order to decrease the use of this precious resource and its negative impacts but there is still work to do in order to redesign a better sustainable model, where circularity should represent the new sustainability: circularity not only when it comes to the materials, but also to water.

In the textile industry water is used as the vehicle for colors and chemical auxiliaries but luckily today many technologies aim at significantly reducing water consumption. Officina+39 is really focused on this target: Andrea explained that “Officina+39 has developed the AQUALESS MISSION, a process suitable for conventional machines that leads to a 75% reduction of the water typically used in denim and garment laundry processes, using a waterless technology and saving costs for producers.”

Despite the start-up cost of investing in the development of sustainable technologies may discourage some in the industry, it is about time to realize that these actions cannot be delayed and that we will increasingly hear about water scarcity, water stress and water risk.

Andrea stated: “It is necessary to develop water management strategies and systems in any company: today there is ISO 14000 related to environmental management, but I believe that governments, brands and related organisations should think about an ISO related just to water management. In this way, every company can understand how much value can be generated in the medium-term and how much money could be saved by investing in this kind of technologies. To create new standards related to water management, we must change the approach.”

Source:

Officina+39 / Menabò

(c) adidas AG
Free Hiker Made To Be Remade FW21
21.10.2021

adidas: Journey to Circularity with FW 2021 Collection

2050 is the year when adidas plans to achieve climate neutrality. It’s also the year when it’s expected that our oceans will contain more plastic than fish, that is, if we don’t act now. Adidas' solution to help end plastic waste and achieve climate neutrality? Sustainable innovation.

Last year adidas announced the Three Loop Strategy – their roadmap to help end plastic waste. At the heart of this is Circular Loop – Made To Be Remade.

The concept behind Made To Be Remade (MTBR) is simple: when one piece of plastic has fulfilled its purpose, it must be remade to fulfil another. Their attitude is that the end of one thing equates to the beginning of the next, and that their products’ lives can be extended by remaking them into new products.

Adidas' Circular Loop creation process has come a long way since they introduced FUTURECRAFT.LOOP – their first running shoe made to be remade – in 2019. From what started as a beta program of just 200 pairs has developed into a concept within the business that spans across multiple categories and in April this year saw the first commercial launch – Ultraboost Made To Be Remade.

2050 is the year when adidas plans to achieve climate neutrality. It’s also the year when it’s expected that our oceans will contain more plastic than fish, that is, if we don’t act now. Adidas' solution to help end plastic waste and achieve climate neutrality? Sustainable innovation.

Last year adidas announced the Three Loop Strategy – their roadmap to help end plastic waste. At the heart of this is Circular Loop – Made To Be Remade.

The concept behind Made To Be Remade (MTBR) is simple: when one piece of plastic has fulfilled its purpose, it must be remade to fulfil another. Their attitude is that the end of one thing equates to the beginning of the next, and that their products’ lives can be extended by remaking them into new products.

Adidas' Circular Loop creation process has come a long way since they introduced FUTURECRAFT.LOOP – their first running shoe made to be remade – in 2019. From what started as a beta program of just 200 pairs has developed into a concept within the business that spans across multiple categories and in April this year saw the first commercial launch – Ultraboost Made To Be Remade.

Ultraboost Made To Be Remade will see the next generation released in November this year (2021). The shoe will be created in part from the previous generation. Featuring a torsion bar that contains 25% reused content from the Futurecraft Loop Gen 2.

W21 will see another adidas icon join the MTBR family - Stan Smith Made To Be Remade. Just like the Ultraboost model, Stan Smith MTBR has been created entirely from TPU – from laces to midsole and everything in between.

Adidas’s best-loved Outdoor products are also receiving the MTBR treatment. Alongside Stan Smith MTBR, October will welcome the TERREX Free Hiker Made To Be Remade, featuring a TPU knitted upper and TPU outsole, making it the first TERREX hiking shoe to use the technology. The shoe will be accompanied by the launch of the TERREX Made To Be Remade Anorak – their second-generation prototype following on from the FW20 FUTURECRAFT.LOOP Anorak, which will be commercially available in 2022.

Source:

adidas AG

Renewcell and Kelheim Fibres form collaboration to establish a European closed loop for fashion
Logo
20.10.2021

Renewcell and Kelheim Fibres form collaboration to establish a European closed loop for fashion

Renewcell and Kelheim Fibres Gmbh have signed a Letter of Intent for a long term commercial collaboration to add the crucial missing link for a circular economy for textiles in Europe. Together, the two technology leaders will collaborate on developing com mercial scale production of superior quality viscose fibers from up to 10 000 tonnes of Renewcell’s 100% textile recycled material Circulose® annually. The collaboration paves the way toward a fully European closed loop in which textile waste is collected, recycled and regenerated into new Circulose® fibers for people that want to reduce their fashion footprint significantly.

Renewcell and Kelheim Fibres Gmbh have signed a Letter of Intent for a long term commercial collaboration to add the crucial missing link for a circular economy for textiles in Europe. Together, the two technology leaders will collaborate on developing com mercial scale production of superior quality viscose fibers from up to 10 000 tonnes of Renewcell’s 100% textile recycled material Circulose® annually. The collaboration paves the way toward a fully European closed loop in which textile waste is collected, recycled and regenerated into new Circulose® fibers for people that want to reduce their fashion footprint significantly.

"European fashion consumption has great impact on climate and the environment globally. It also contributes to tremendous amounts of waste going into landfill and incinerators either in Europe or abroad after export. We will now work with Kelheim to prevent waste and reduce the need for virgin resources, while also enabling a fully regional supply of low impact circular fibers for text iles” comments Patrik Lundström, CEO of Renewcell. “We are thrilled for the opportunity to work closely with a partner like Kelheim, who is at the leading edge of innovation and sustainability in this industry” he adds.

Craig Barker, CEO at Kelheim Fibres adds: "We see an excellent fit between our two companies, not only on the technical side with Renewcell we have found a highly professional partner who shares our vision for future forward technologies that enable full circularity in the textile chain. Finding the answers to the challenges of our times is what drives us every day. Our recycled cellulose fibre solution made of Renewcell’s Circulose® and manufactured using environmentally sound processes at our Kelheim plant is an answer to the fashi on industries need for sustainable, resource and waste reducing solutions, and a more regional and reliable supply chain."

Source:

Kelheim Fibres GmbH

ANDRITZ to supply a neXline wetlace hybrid line to Albaad, Israel © ANDRITZ
Albaad orders neXline wetlace hydrid - handshake at INDEX show
20.10.2021

ANDRITZ to supply a neXline wetlace hybrid line to Albaad, Israel

International technology group ANDRITZ has received an order from Albaad Massuot Yitzhak Ltd. to supply a neXline wetlace hybrid line for their Dimona facilities, Israel. The line will produce a wide variety of pulp-based wet wipes and is scheduled for start-up during the third quarter 2023.

The state-of-the-art neXline wetlace hybrid is the perfect combination of inline drylaid and wetlaid web forming with hydroentanglement and drying, including quality control equipment and a Metris Industry 4.0 package. All components will be delivered by ANDRITZ and are designed to produce first-class fabrics, including biodegradable, carded-pulp and flushable/dispersible nonwovens for end uses as wipes.

Tobias Schäfer, Vice President Sales at ANDRITZ Nonwoven, comments: “Our innovative production line gives Albaad enormous flexibility in the production of wipes. In addition, the Metris digitalization package by ANDRITZ will provide Albaad with highly efficient and smart operation.”

International technology group ANDRITZ has received an order from Albaad Massuot Yitzhak Ltd. to supply a neXline wetlace hybrid line for their Dimona facilities, Israel. The line will produce a wide variety of pulp-based wet wipes and is scheduled for start-up during the third quarter 2023.

The state-of-the-art neXline wetlace hybrid is the perfect combination of inline drylaid and wetlaid web forming with hydroentanglement and drying, including quality control equipment and a Metris Industry 4.0 package. All components will be delivered by ANDRITZ and are designed to produce first-class fabrics, including biodegradable, carded-pulp and flushable/dispersible nonwovens for end uses as wipes.

Tobias Schäfer, Vice President Sales at ANDRITZ Nonwoven, comments: “Our innovative production line gives Albaad enormous flexibility in the production of wipes. In addition, the Metris digitalization package by ANDRITZ will provide Albaad with highly efficient and smart operation.”

Dan Mesika, CEO and President of Albaad, says: “We are dedicated to developing new products – such as eco-friendly, biodegradable wipes. As pioneering manufacturers of our Hydrofine® flushable wipes, we are committed to environmental sustainability. Thanks to the new ANDRITZ line, we will enlarge the product portfolio at our Dimona production site with innovative fabrics and high efficiency.

Gadi Choresh, President of the Nonwovens Division at Albaad, says: “Our knowledge and experience in drylaid and wetlaid technology, together with the state-of-the-art equipment supplied by ANDRITZ, will enable us to provide the market with natural-source nonwovens and the best answer to the market demand.”
 
Albaad is one of the world’s three largest wet wipe manufacturers and is committed to delivering excellent wipes for every need. The company runs world-leading production facilities on three continents, each equipped with the latest technologies. Albaad produces spunlace and flushable fabrics in its facilities as well as purchasing from other roll goods suppliers in order to support production of a wide variety of wipes.

THE GROUND debuts at Frankfurt Fashion Week
The Ground Logo
20.10.2021

THE GROUND debuts at Frankfurt Fashion Week

  • A purpose-driven B2C festival for a young and optimistic generation

With THE GROUND, the PREMIUM GROUP is organizing a major fashion festival for young end consumers for the first time. Responsible for the event concept, in addition to Anita Tillmann, Jörg Arntz and the PREMIUM GROUP - team, is B2C expert Kai Zollhöfer, who already helped to make the Bread & Butter by Zalando a crowd puller.

“THE GROUND is a B2C festival aimed at a young, purpose-driven generation. This new generation has a strong stance on current social and environmental challenges and expects brands to reflect them. The overriding topics at THE GROUND are therefore sustainability, diversity and equality”, says Kai Zollhöfer.

  • A purpose-driven B2C festival for a young and optimistic generation

With THE GROUND, the PREMIUM GROUP is organizing a major fashion festival for young end consumers for the first time. Responsible for the event concept, in addition to Anita Tillmann, Jörg Arntz and the PREMIUM GROUP - team, is B2C expert Kai Zollhöfer, who already helped to make the Bread & Butter by Zalando a crowd puller.

“THE GROUND is a B2C festival aimed at a young, purpose-driven generation. This new generation has a strong stance on current social and environmental challenges and expects brands to reflect them. The overriding topics at THE GROUND are therefore sustainability, diversity and equality”, says Kai Zollhöfer.

“A  large  number  of  customers  are  interested  in  more  sustainable  options  -  there  is  a  desire  for  a  more conscious lifestyle, but this trend is currently not yet reflected in their actual shopping behavior. In between lies the so-called attitude-behavior gap, which THE GROUND wants to close further as a platform for brands with transparency and cool communication. We cannot expect that every brand, every consumer is currently doing everything 100% right, but it is the responsibility of all of us to take one small step in the right direction every day. We have to talk openly about how to do this in order to learn from each other so that we can take as many people as possible with us on this journey to a more sustainable future.“

The 3-day experiential marketing playground offers brands the opportunity to interactively exhibit purpose-driven stories and products and connect with consumers. In addition to the focus on fashion, brands from the areas of well-being, beauty, mobility and technology will present innovative products and solutions.

Source:

PREMIUM Exhibitions GmbH