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Stahl: New visual brand identity (c) Stahl
03.01.2024

Stahl: New visual brand identity

Stahl, a leader in speciality coatings and treatments for flexible substrates, announces the launch of its new visual brand identity, marking an important step in Stahl's strategic journey.

This transformative initiative marks the next step in Stahl's strategic journey, aligning the company’s visual brand identity with its purpose and strategic direction. In recent years, Stahl has been evolving its positioning and offering to meet the changing needs of its customers and markets and to drive the next phase of its growth. In particular, the rebranding project follows the recent acquisition of Stahl Packaging Coatings (formerly ICP Industrial Solutions Group) as well as the launch of Stahl’s new purpose: Touching lives, for a better world. The purpose encapsulates the company's commitment to making a positive impact on the world, reflecting not only Stahl’s proud heritage, but also its future influence as a leader in speciality coatings and treatments for flexible substrates.

Stahl has also introduced a new colour palette to help visualise and differentiate its activities and its approach to sustainability and other strategic topics.

Stahl, a leader in speciality coatings and treatments for flexible substrates, announces the launch of its new visual brand identity, marking an important step in Stahl's strategic journey.

This transformative initiative marks the next step in Stahl's strategic journey, aligning the company’s visual brand identity with its purpose and strategic direction. In recent years, Stahl has been evolving its positioning and offering to meet the changing needs of its customers and markets and to drive the next phase of its growth. In particular, the rebranding project follows the recent acquisition of Stahl Packaging Coatings (formerly ICP Industrial Solutions Group) as well as the launch of Stahl’s new purpose: Touching lives, for a better world. The purpose encapsulates the company's commitment to making a positive impact on the world, reflecting not only Stahl’s proud heritage, but also its future influence as a leader in speciality coatings and treatments for flexible substrates.

Stahl has also introduced a new colour palette to help visualise and differentiate its activities and its approach to sustainability and other strategic topics.

More information:
Stahl Coatings packaging
Source:

Stahl

(c) Oeko-Tex GmbH
06.01.2023

OEKO-TEX®: New Branding for 30th anniversary

In its 30th year of dedication to safer textiles and leather, OEKO-TEX® has created a new brand identity. The global certifier of textile and leather products and production worked with branding agency Schwitzke ID to build the clear and unified OEKO-TEX® World.

Based on scientific principles, OEKO-TEX® has been promoting transparency in the textile and leather industry for three decades. Transparency is essential for enabling companies and consumers to make responsible decisions. “The new branding reflects the active, solution-oriented and positive approach. With our independent test institutes, we certify to clear, globally uniform criteria, which we communicate openly," says Inga Bleyer, Global Head of Marketing. "Our new look is clear, consistent and transparent."

In its 30th year of dedication to safer textiles and leather, OEKO-TEX® has created a new brand identity. The global certifier of textile and leather products and production worked with branding agency Schwitzke ID to build the clear and unified OEKO-TEX® World.

Based on scientific principles, OEKO-TEX® has been promoting transparency in the textile and leather industry for three decades. Transparency is essential for enabling companies and consumers to make responsible decisions. “The new branding reflects the active, solution-oriented and positive approach. With our independent test institutes, we certify to clear, globally uniform criteria, which we communicate openly," says Inga Bleyer, Global Head of Marketing. "Our new look is clear, consistent and transparent."

The most visible change is the new OEKO-TEX® logo, based on a geometric square and an organic circle, which reflect the scientific approach of OEKO-TEX® and the nature it aims to protect. The logo typo is supported by a stylized, organic form reminiscent of natural structures, such as leaves, drops or textile loops. The reduced colour palette highlights the umbrella brand with a new OEKO-TEX® Green plus black and white. A related colour palette supplements communication about OEKO-TEX® products. The product logos are subordinate to the umbrella brand, creating a unified hierarchy.

The lengthy transition period through 2024 considers sustainability. Customers should start the conversion now and may use any existing labels through the end of 2024.

Source:

Oeko-Tex GmbH

02.11.2022

Swiss textile manufacturer Schoeller Textil AG with new branding

  • Focus on the guiding principle of "textile intelligence" and sustainability

Long before sustainability became a trend in the textile industry, Schoeller Textil AG, which has been innovating technical fabrics and smart textile finishing technologies for more than 150 years, made it its mission to develop textile innovations in harmony with nature. Now the company is undergoing an extensive rebranding, whilst unveiling its strong brand foundation in the process. The result embodies the newly defined guiding principle of “Textile Intelligence” - the development and successful implementation of innovative textiles and intelligent textile technologies.

Innovations in the textile industry must meet requirements on several levels – offering both new and optimized solutions to sociological, ecological, and economic challenges of our time. Creating this holistic added value is firmly rooted in the Schoeller brand origin and is still the top priority in textile product development today. The brand essence has thus remained the same, but it has been embodied anew.

  • Focus on the guiding principle of "textile intelligence" and sustainability

Long before sustainability became a trend in the textile industry, Schoeller Textil AG, which has been innovating technical fabrics and smart textile finishing technologies for more than 150 years, made it its mission to develop textile innovations in harmony with nature. Now the company is undergoing an extensive rebranding, whilst unveiling its strong brand foundation in the process. The result embodies the newly defined guiding principle of “Textile Intelligence” - the development and successful implementation of innovative textiles and intelligent textile technologies.

Innovations in the textile industry must meet requirements on several levels – offering both new and optimized solutions to sociological, ecological, and economic challenges of our time. Creating this holistic added value is firmly rooted in the Schoeller brand origin and is still the top priority in textile product development today. The brand essence has thus remained the same, but it has been embodied anew.

“At the beginning of the rebranding process, it was clear to us we had to root ourselves in (Swiss) tradition in order to fully realize Schoeller’s entire brand potential and successfully explore new, digital paths,” said Antonio Gatti Balsarri, Schoeller chief commercial officer.

“The goal of the rebranding is to communicate our traditional brand values in a completely new brand presence. The result was a sharpened brand profile, a clear brand strategy and tonality, as well as a clean, modern corporate design. We will specifically address our sustainability commitment through the expansion of digital touchpoints, their cross-media use, and an increased online presence. Simplified, straightforward, sustainable - in accordance with our greatest source of inspiration: nature.”

Transparency and Sustainability
Paramount to Schoeller’s corporate identity is the full disclosure of brand principles and transparency around all business divisions. A simplified logo design was established by reducing logo elements and colors for a modern look and feel that can be produced in a much more resource-efficient manner. Schoeller’s new brand mantra of “Textile Intelligence” speaks to its company mission of more than 150 years.

Schoeller has been a bluesign system partner from the very beginning and uses the Higg Facility Environmental Module (FEM) to assess sustainable performance. In addition to environmentally-friendly manufacturing processes and careful material selection, the highest quality and sustainability standards in production also mean guaranteeing fair working conditions. Schoeller follows a Code of Conduct that guarantees transparent production chains, environmental protection, and fair working conditions.

“Zero Textile Waste” becomes a targeted brand strategy. While the production of textiles and textile technologies is continuously being optimized to preserve resources, the manufacturing processes are often costly and complex. To this end, Schoeller offers new approaches to efforts around Zero Waste in the industry. Its new online shop, “Schoeller re-Fabric” sells textile remnants from production directly to designers and smaller productions to increase its overall production volume efficiency and avoid textile waste.

Source:

Schoeller Textil AG