From the Sector

• Currency-neutral revenues flat versus the prior-year level
• Top-line development reflects improved sell-out trends and conservative sell-in strategy
• Gross margin up 0.6pp to 50.9%; strong improvement compared to Q1 reflecting better sell-through and less discounting
• Operating profit of € 176 million includes extraordinary expenses of around € 160 million related to one-off costs, donations and accruals for future donations
• Inventory position improves substantially versus Q1 level to € 5.5 billion; now up only 1% year-over-year

In the second quarter of 2023, currency-neutral revenues were flat versus the prior-year level. The top-line development continued to be impacted by the company’s conservative sell-in approach in order to reduce high inventory levels, particularly in North America and Greater China. At the same time, adidas second quarter revenues benefited from the first sale of some of its Yeezy inventory. The initial product drop in June generated revenues of around € 400 million in Q2, which is largely in line with the Yeezy sales generated in the prior year’s quarter.

Footwear revenues grew 1% during the quarter, reflecting strong growth in football, basketball, tennis and US sports. Apparel sales declined 3% in the second quarter. As the apparel market continues to be particularly overstocked, the company continued its conservative sell-in strategy to improve sell-through and margins in the medium term. Accessories grew 8% during the quarter driven by growth in football.  

Lifestyle revenues were down during the quarter despite extraordinary demand for the company’s Samba, Gazelle and Campus franchises. While adidas slowly started to scale its offering for these product families during the second quarter, the total volume still only represents a small portion of the company’s overall business. Sales in the adidas Performance categories continued to show positive momentum. This reflects strong demand for new product introductions such as the latest iterations of its Predator, X and Copa football boots, as well as jerseys for both the FIFA Women’s World Cup 2023 and the company’s unique portfolio of football teams ahead of the start of the European club season. In addition, the Adizero product family in running continued to gain a lot of attention around marathon races across the world, translating into higher demand. At the same time, the brand’s Barricade tennis franchise grew strongly, leveraging the excitement around major tournaments.

In euro terms, the company’s revenues declined 5% to € 5.343 billion in the second quarter (2022: € 5.596 billion).

Stronger sell-out trends and conservative sell-in
As a result of the company’s initiatives to reduce high inventory levels, currency-neutral sales in wholesale declined 10% despite double-digit growth in Greater China and Latin America. At the same time, direct-to-consumer (DTC) revenues grew 16% versus the prior year. This development was driven by strong growth in both the company’s e-commerce business (+14%) as well as own retail stores (+19%), reflecting continued strong sell-out trends across most regions. The outperformance of the company’s DTC channel versus the wholesale business was also related to the first sale of the Yeezy inventory, which was done exclusively through adidas’ own e-commerce channel.

Double-digit growth in Greater China and Latin America
Currency-neutral sales in North America declined 16% during the quarter. The region is particularly affected by elevated inventory levels in the market and – in response to this – the company’s significantly reduced sell-in. Revenues in Greater China grew 16% in Q2, reflecting double-digit sell-out growth in both wholesale and own retail. Sales in EMEA were down slightly (-1%) despite double-digit DTC growth. While the company’s initiatives to reduce inventory levels and discounting weighed on the overall top-line development in the region, adidas recorded significantly improving full-price trends during the quarter. Revenues in Asia-Pacific increased 7% during the quarter, driven by strong double-digit growth in DTC. Latin America continued to increase at a double-digit rate (+30%), reflecting strong growth in both wholesale and DTC.

Gross margin improves to 50.9%
The company’s second quarter gross margin increased 0.6 percentage points to 50.9% (2022: 50.3%). This improvement was mainly driven by price increases the company has implemented as well as by an improved channel mix. At the same time, higher supply chain costs and unfavorable currency movements continued to strongly weigh on the gross margin development. While still adversely impacting the company’s gross margin in the quarter, discounting levels significantly improved compared to the first quarter of the year.  

Operating profit of € 176 million, resulting in an operating margin of 3.3%
Other operating expenses were up 3% to € 2.582 billion (2022: € 2.501 billion). As a percentage of sales, other operating expenses increased 3.6 percentage points to 48.3% (2022: 44.7%). Marketing and point-of-sale expenses decreased 7% to € 617 million (2022: € 663 million). As a percentage of sales, marketing and point-of-sale expenses slightly decreased by 0.3 percentage points to 11.5% (2022: 11.8%). Operating overhead expenses were up 7% to € 1.965 billion (2022: € 1.838 billion), reflecting higher logistics expenses. In addition, the company recorded one-off costs of around € 50 million related to the strategic review the company is currently conducting as well as donations and accruals for further donations in an amount of around € 110 million. As a percentage of sales, operating overhead expenses increased 3.9 percentage points to 36.8% (2022: 32.8%). The company’s operating profit amounted to € 176 million (2022: € 392 million) in the quarter. This amount includes the extraordinary expenses of in total around € 160 million reflecting the one-off costs related to the strategic review as well as the donations and accruals for further donations. The sale of the Yeezy product positively impacted adidas’ operating profit by an incremental amount of around € 150 million in Q2. The operating margin reached 3.3% in the quarter (2022: 7.0%).

Net income from continuing operations of € 96 million
After taxes, the company’s net income from continuing operations amounted to € 96 million (2022: € 360 million), while basic EPS from continuing operations decreased to € 0.48 (2022: € 1.88).

Outlook

adidas expects revenues to decline at a mid-single-digit rate
On July 24, adidas had adjusted its full year financial guidance to reflect the positive impact of the first sale of some of its Yeezy inventory and a slightly better-than-expected development of the adidas business in the first half of the year. At the same time, macroeconomic challenges and geopolitical tensions persist. Elevated recession risks in North America and Europe as well as uncertainty around the recovery in Greater China continue to exist. In addition, the company’s revenue development will continue to be impacted by the initiatives to significantly reduce high inventory levels. As a result, adidas now expects currency-neutral revenues to decline at a mid-single-digit rate in 2023 (previously: decline at a high-single-digit rate).

Underlying operating profit anticipated to be around the break-even level
The company’s underlying operating profit – excluding any one-offs related to Yeezy and the ongoing strategic review – is still anticipated to be around the break-even level. Including the positive impact from the first Yeezy drop of around € 150 million, the potential write-off of the remaining Yeezy inventory of now € 400 million (previously: € 500 million) and one-off costs related to the strategic review of up to € 200 million (unchanged), the company now expects to report an operating loss of € 450 million in 2023 (previously: loss of € 700 million).

On August 2, the company launched a second drop of Yeezy inventory. Throughout the month of August, adidas is making a range of existing products available through both its own e-commerce channel as well as the digital platforms of selected wholesale partners. If successful, this second drop would further improve the company’s results. However, as the results of this drop are yet unknown, it is not accounted for in the company’s current top- and bottom-line outlook for 2023.

İşbir Bedding, a Turkish company, has teamed up with Hologenix® and its CELLIANT® infrared technology. The Energy CELLIANT® mattress is the first pure white CELLIANT mattress to be offered in Turkey. It marries the sleep technology of İşbir mattresses with the advantages of CELLIANT, a natural blend of bioceramic minerals which, when embedded into textiles, converts body heat into infrared energy to help consumers sleep better and recover faster from physical activity.

the Energy CELLIANT mattress has a cover infused with CELLIANT, a high-density, next-generation ViscoStar Aeromax Comfort Layer that adapts to the body and a V2 Active Zone Pocket Spring Support Layer, which consists of specially designed 7-zone pocket springs. The Energy CELLIANT mattress is suitable for any sleep position and ideal for users who prefer a medium to firm mattress. The mattress is also available in a variety of sizes for both junior and adult athletes.

The Energy CELLIANT mattress helps the body recover after sports or intense activity thanks to the infrared technology and comfort layers. The CELLIANT fabric helps the body thermoregulate, whether you run hot or cold, for a more comfortable sleep experience. CELLIANT minerals help to increase energy levels by reflecting body heat lost during sleep back to the body in the form of infrared energy, so consumers wake up refreshed.

In Fall/Winter 2023, Y-3 (partnership between adidas and Yohji Yamamoto) returns to present the third chapter of its year long exploratory narrative – with the subversive label taking athletic iconography, silhouettes, and materials and recontextualising them through through the lens of Yohji Yamamoto’s renegade design vision.

Inspired by adidas’ inimitable sporting legacy, Chapter 3’s apparel collection sees Y-3 evolve the collegiate motifs of previous seasons, for an entirely new context. Drawing on vintage varsity style lettering, an array of graphics are applied to jackets, t-shirts, and hoodies, in kettle stitch embroidery, chenille patches, puff prints, and engineered knits. A curated offering of quilted pieces, with cutlines inspired by the adidas Originals Aloxe tracksuit, completes the apparel highlights with a selection of jackets, vests, skirts, and pants.  

The collection is then rounded out by a host of bold accessories including elevated totes, gym bags, backpacks, body bags, knit beanies, caps, and more.  

Having traversed Yohji Yamamoto’s homeland of Japan for the brand’s Spring/Summer 2023 campaigns, the seasonal story journeys to adidas’ mother country of Germany, to capture Berlin’s unique, energetic, and prolific creative community. Shot by local photographer, Lengua, and motion director Thyago Sainte, the stills, moving images, and short film spotlight an enigmatic cast of musical figures that call Berlin home in personally resonant locations.

Flat knitting solutions provider SHIMA SEIKI MFG., LTD. of Wakayama, Japan has launched its “SHIMA HelpCenter” customer support site. SHIMA HelpCenter integrates Help, FAQ, Operation Manual, and Glossary functions for SHIMA SEIKI products, and supports cross-content keyword search to improve user convenience. In addition, video content provides easy-to-understand explanations of various product functions, as smart solutions to questions and problems that may arise during product use. With support for smartphones and tablets, our product users can use the service anytime, anywhere. Operation manuals that were previously provided in printed form are being converted to the online version in order to provide services more efficiently in an environmentally friendly, sustainable, and convenient manner.

SHIMA online is a web service platform which features “APEXFiz®” design software subscription service, “yarnbank®” digital yarn sourcing service, “SHIMA Datamall™” digital content service, “SHIMANAVI®” e-learning system and “SHIMA KnitManager™” knit production management software, all of which are designed to improve operational efficiency and create attractive and sustainable products. With a SHIMA online account, both SHIMA HelpCenter and SHIMA Datamall can be accessed using the same ID.

Indorama Ventures Public Company Limited and Sumitomo Mitsui Banking Corporation (SMBC) signed Thailand’s first sustainability-linked Trade Finance facility of US$50 million to support Indorama Ventures’ contributions to its ambitious sustainability commitment. This new facility reflects Indorama Ventures’ leadership in leveraging sustainable financing in Thailand.

The new facility is short-term working capital finance linked to the company’s sustainability performance targets, including reducing greenhouse gas (GHG) emissions intensity by 10% by 2025 (from a 2020 base), increasing post-consumer PET bale input for recycling to 750,000 tons by 2025, and boosting renewable electricity consumption to 25% by 2030.

Indorama Ventures has secured a total US$2.4 billion in long-term sustainable financing from various national and international financial institutions between 2018–2022. The funds are supporting the company’s expansion and sustainability projects in line with its strategy under Vision 2030 as a purposeful company with ESG at its core.

Freudenberg Performance Materials (Freudenberg) will be presenting new applications for its European environmentally-friendly Evolon® microfiber technology for Fall/Winter 24/25 fashion and leather goods collections at Lineapelle, from September 19-21. These include solutions for artificial leather applications suitable for the shoe, furniture and automotive industries.

Evolon® sustainable microfiber coating substrates
Evolon® microfiber fabrics are ideal coating substrates for artificial leather applications in the shoe, furniture and car industries. They are particularly suitable as a carrier material for PU and PVC coatings. Evolon® microfiber materials have non-fraying edges, which makes converting easier and quicker. They contain 80% recycled PET from Freudenberg’s in-house bottle recycling plant. Furthermore, they are manufactured with no solvent and no chemical binder in the company’s Evolon® plant located in Colmar, France. The plant is accredited according to OEKO-TEX STeP sustainability manufacturing certification and the DETOX TO ZERO criteria. European manufacturing offers logistic benefits to European customers through shorter supply chain and transport routes.

Reinforcement material for leather goods
Manufacturers of leather goods also benefit from Evolon® microfiber when they use it as a reinforcement material for original leather. It is drapable and soft and provides optimal shaping support for leather. In addition, Evolon® materials offer important sustainability advantages for the manufacturing of luxury leather bags, such as being 100% made in Europe, eco-friendly and socially-responsible production, and the use of recycled raw materials.

On June 26, 2023, the Alexander Zverev Foundation and WorldChanger founder Robert Laner hosted an exclusive charity tennis tournament at the Bio and Wellness Resort Stanglwirt in Tyrol, Austria.

Based on the motto "helping by playing", 24 top-class athletes and celebrities came together to play tennis doubles for a good cause. Participants in this special event included Olympic champion and two-time ATP world champion Alexander Zverev, actress and presenter Palina Rojinski, influencer & entrepreneur Pamela Reif, soccer world referee Dr. Felix Brych, ski legend Maria Höfl-Riesch, actor Herbert Knaup, rapper Kool Savas, ski jumper Gregor Schlierenzauer, actor Hans Sigl, tennis legends Barbara Schett and Charly Steeb, soccer world champion Roman Weidenfeller, influencer Younes Zarou, and many more.

BOGNER took part in this event and equipped the participants with suitable sports and tennis wear. The collected proceeds of more than 100,000 euros will benefit the Alexander Zverev Foundation, which supports children and young people affected by diabetes. The Alexander Zverev Foundation is helping to raise awareness and acceptance of diabetes within the public discourse, as Alexander Zverev himself is affected by the disease. To wrap up this unforgettable experience, the tennis tournament then evolved into an exclusive Red Carpet evening event. The invited guests met for the award ceremony and a closing speech by Alexander Zverev and Robert Laner on the topic of "Diabetes, the right mindset on the way to the world's best and positive change" at the mountain chalet Hüttlingmoos, directly below the Wilder Kaiser. The grand finale of the day in the mountains was then the outdoor party, again in Hüttlingmoos, with live music from the Fast Boys and star DJ Topic.

International technology group ANDRITZ has installed a new spunlace pilot line at its center of competence in Montbonnot, France. It allows customers and partners to conduct trials for producing nonwovens from recycled and/or natural fibers such as hemp, flax, and cotton.

The new pilot line features optimized web forming and entanglement for smooth processing of sensitive and irregular fibers. The innovative card set-up is designed to protect and maintain the quality of the fibers while achieving outstanding productivity rates.

Another special feature of this pilot line is the integrated ANDRITZ Metris digitalization system. It allows the operators to collect and analyze all useful data about the line’s capacity and performance. This is a perfect tool for optimizing costs, saving time and predicting maintenance.

With the new line, the ANDRITZ Nonwoven team now operates two spunlace pilot lines at the Montbonnot technical center. The first line has optimized processes, for instance WetlaceTM, for processing various synthetic and man-made fibers. ANDRITZ process experts ensure that advanced technology and know-how are available under one roof at Montbonnot.

BTMA member Tatham has just delivered an advanced industrial hemp processing line to a major customer in Turkey and had many fruitful discussions about its machinery for the processing of natural staple fibres at the recent ITMA 2023 held in Milan from June 8-14.

The Bradford, UK-based company continues to equip mills around the world with staple fibre spinning and nonwoven technologies for manufacturing a wide range of products, while its TS system for drives and controls is suitable for retrofitting to all OEM textile machines, to provide user-friendly control systems with complete synchronisation and significant energy savings.

“We are currently fielding a lot of enquiries for technologies for the decortication, fibre opening and fabric forming of hemp,” said Tatham director Tim Porritt. “This is being driven by the sustainability of the fibre and concerns over climate change as brands seek solutions to meet their sustainability goals. As a result, there has been an explosion in the interest in hemp production, from farmers through to fibre production, and a wide range of new potential end-uses are being explored.”

Tatham offers a complete ‘Field to Fibre’ service for industrial hemp fibre production and its decortication and cleaning process has a gentle opening action to maintain the fibre length, to make it suitable for subsequent processing.

From June 8 to 14, 2023, the leading international trade fair for textile machinery manufacturing ITMA took place in Milan, Italy. In total, over 111,000 guests visited the trade fair. Groz-Beckert was able to present its innovations to more than 7,000 customers and business partners, as well as welcoming many other visitors to its booth – including over 280 students.

An international audience gathered at the Groz-Beckert booth: guests came from 84 different countries. The majority of visitors came from Italy with just under 15 percent, followed by Germany with 14 percent, Turkey with 11 percent, India with 9 percent and the USA with 3 percent. For the first time, HR specialists were on hand at the Groz-Beckert booth to look after the student groups, offering the young people comprehensive insights together with experts from the Technology and Development Center (TEZ).

Groz-Beckert presented numerous innovations from its six product divisions Knitting, Weaving, Felting, Tufting, Carding and Sewing at the ITMA. One focus of the innovations was on the topics of efficiency, process stability and sustainability. While the topic of sustainability was reflected in the products on the one hand, a separate area in the Groz-Beckert Gallery was dedicated to the topic on the other. Here it was shown what contribution Groz-Beckert is making to making its own productions and its sites sustainable.