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12.07.2023

Archroma wins Just Style 2023 Excellence Awards

Archroma has won several major accolades at the Just Style 2023 Excellence Awards:

  • Business Expansion – Digital Platform award: Color Atlas online library
  • Innovation – Dyes award:
    o FiberColors®
    o Diresul® Evolution Black liq
    o NOVACRON® Atlantic EC-NC

Digital Platform Award for The Color Atlas by Archroma®
The Color Atlas by Archroma® empowers fashion designers and stylists with off-the-shelf color inspiration and the ability to quickly and reliably execute their design intent with products that meet their desired sustainability profile and comply with international eco-standards.

Innovation Awards for Dyeing Technologies
Archroma was also recognized for its innovation in dye technology with three Just Style Excellence Awards.

Archroma has won several major accolades at the Just Style 2023 Excellence Awards:

  • Business Expansion – Digital Platform award: Color Atlas online library
  • Innovation – Dyes award:
    o FiberColors®
    o Diresul® Evolution Black liq
    o NOVACRON® Atlantic EC-NC

Digital Platform Award for The Color Atlas by Archroma®
The Color Atlas by Archroma® empowers fashion designers and stylists with off-the-shelf color inspiration and the ability to quickly and reliably execute their design intent with products that meet their desired sustainability profile and comply with international eco-standards.

Innovation Awards for Dyeing Technologies
Archroma was also recognized for its innovation in dye technology with three Just Style Excellence Awards.

Archroma’s FiberColors® technology was awarded for helping move the industry towards a circular economy. Synthesized with a minimum 50% textile waste based raw material, FiberColors® transforms pre- and post-industrial fashion and textile waste into gorgeous upcycled colors – allowing brands to color their new collections with their pre-loved collections.

Diresul® Evolution Black liq, based on the company’s latest synthesis technology, has advantages over traditional sulfur black including large reductions in the amount of water needed in dye synthesis and a unique shade and wash-down effect when compared with existing black denim.

Novacron® Atlantic EC-NC won its Just Style Excellence Award for addressing mill challenges with the industry’s first blue element to deliver chlorine- and nitrogen oxide (NOx)-fastness alongside lightfastness. Based on a patented dye molecule, it offers a trouble-free way to produce more sustainable cotton casual wear and home textiles that look as good as new for longer.

Source:

Archroma

(c) Huntsman Corporation
12.05.2022

Huntsman introduces Blue Formazan Dye ensuring longer lasting textiles

Huntsman Textile Effects has introduced NOVACRON® Atlantic EC-NC, one of the the industry’s first blue elements that delivers chlorine- and nitrogen oxide (NOx)-fastness alongside lightfastness for textiles, ensuring garments to look as good as new for longer.

The NOVACRON® Atlantic EC-NC blue element completes Huntsman Textile Effects’ Non-Contrasting Concept and addresses the challenges faced by mills to deliver:

Huntsman Textile Effects has introduced NOVACRON® Atlantic EC-NC, one of the the industry’s first blue elements that delivers chlorine- and nitrogen oxide (NOx)-fastness alongside lightfastness for textiles, ensuring garments to look as good as new for longer.

The NOVACRON® Atlantic EC-NC blue element completes Huntsman Textile Effects’ Non-Contrasting Concept and addresses the challenges faced by mills to deliver:

  • Improved light-, perspiration- and chlorine-fastness
    Ideal for the production of light-medium shades of towels and bedding and T-shirts, shirts and trousers, the dye meets the most stringent home laundering program requirements of US and Japanese brands, and also performs well in other markets where chlorine is added to water supplies.
  • High NOx resistance
    NOx present in the air makes textile products more susceptible to fading during transportation, storage and retail display. The high NOx resistance of NOVACRON® Atlantic EC-NC enables mills and brands to achieve positive differentiation with textiles that are less likely to fade.
  • Operational excellence
    With unique application properties for both exhaust and pad processes, and outstanding compatibility with all other trichromatic dyes, NOVACRON® Atlantic EC-NC is a breakthrough in right first-time production.

The innovative IP-protected NOVACRON® Atlantic EC-NC dye is also a great addition to the successful NOVACRON® NC concept for earth tone colors. The earth tones – from sand to brown, olive, beige, khaki and grey – are popular in casual wear and sports apparel, as well as for home and hospitality textile products such as furnishing, towels and bedding.

Source:

Huntsman Corporation