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Archroma at Première Vision © Archroma
Color Atlas by Archroma®.
06.02.2018

Archroma brings to Première Vision its eco-oriented Approach

Première Vision has once again been chosen by Archroma to present its developments combining creativity, technology, and sustainable approach. Color Atlas - Archroma's innovative color system dedicated to designers, brands, retailers, and the whole industry - confirms itself as the ideal tool to bring fashion inspiration to life, enhancing functionality in all stages of the process

Archroma, a global leader in color and specialty chemicals, will showcase the latest in its advanced color-management solutions at Première Vision Paris, Hall 6 Booth 6U2. The Color Atlas system will also be featured in MintModa’s SS19 seasonal inspirations, presented on February 14, 2018 at Hall 5, Room 504, at 3pm and 4pm.

Color Atlas: a game-changing system for fashion design

Première Vision has once again been chosen by Archroma to present its developments combining creativity, technology, and sustainable approach. Color Atlas - Archroma's innovative color system dedicated to designers, brands, retailers, and the whole industry - confirms itself as the ideal tool to bring fashion inspiration to life, enhancing functionality in all stages of the process

Archroma, a global leader in color and specialty chemicals, will showcase the latest in its advanced color-management solutions at Première Vision Paris, Hall 6 Booth 6U2. The Color Atlas system will also be featured in MintModa’s SS19 seasonal inspirations, presented on February 14, 2018 at Hall 5, Room 504, at 3pm and 4pm.

Color Atlas: a game-changing system for fashion design

How many shades can creativity have? The Color Atlas by Archroma®, through no less than 4,320 hues and color swatches, truly gives shape to any imagination. This is Archroma Color Management’s groundbreaking platform specially devised to address the needs of designers, brands, retailers, and manufacturers, enhancing creative possibilities for the industry as well as manageability and time to market through key complementary tools:

  • The Color Atlas Library is the six-volume physical reference to the 4,320 color swatches and cotton poplin samples, secured yet easily removable and absolutely intuitive to be browsed thanks to the accordion-fold design of the catalogues. A compact edition of the Color Atlas is also available, including the very same color variety while being slimmed down from six to two volumes for increased portability.
  • Color Atlas Online is the mobile-friendly designer’s companion to find the perfect color matching while on-the-go or in the office. Through this feature, it’s possible to capture an inspiring image using a smartphone and immediately identify the closest Color Atlas shade palette, with the possibility to purchase a color sample instantly. A new patent-pending technology powered by NFC, exclusively introduced by Archroma, also adds swatch-specific information to each Engineered Color Standard, giving retailers, brands, and mills instant access to dye recipes and more color information than ever. The online system also allows to create personal special collections of colors or products that can also be shared, both internally and with suppliers.

The colors of SS19 trends by MintModa, in collaboration with Archroma

During Première Vision, SS19 seasonal inspirations by MintModa will also highlight the main trends for the new collections, with color ranges referenced using Color Atlas by Archroma®.
On February 14, both at 3pm and 4pm at Hall 5, Room 504, Sharon Graubard (Founder/Creative Director of MintModa) will introduce a highly visual and emotive presentation that captures the zeitgeist with four compelling SS19 color and style narratives. Each design story is told with evocative, style-centric imagery from global runway and street, consumer profiles, beauty and wellness, art, architecture, and other culturally impactful touchpoints. This presentation identifies emerging influences relevant to all design industries.
A limited-edition MintModa x Archroma SS19 color card will be distributed to all attendees.