From the Sector

Reset
5 results
Photo Pure Denim
03.01.2023

PureDenim & Bemberg ™: “Blue di Cupro” collection at Pitti Uomo

In occasion of the next edition of Pitti Uomo, Bemberg™ by Asahi Kasei – the unique fiber with a circular economy footprint obtained from cotton linters through a closed-loop process ensuring certified sustainability credentials through its transparent and traceable approach- reveals a very special Bemberg™ fabrics smart range dedicated to premium denimwear.

In occasion of the next edition of Pitti Uomo, Bemberg™ by Asahi Kasei – the unique fiber with a circular economy footprint obtained from cotton linters through a closed-loop process ensuring certified sustainability credentials through its transparent and traceable approach- reveals a very special Bemberg™ fabrics smart range dedicated to premium denimwear.

This has been made possible thanks to the partnership with PureDenim, a leading Italian company whose strategy since 10 years is based on an entire re-design of the production system, inspired by circular economy principles that combines technology and innovative materials in order to offer the highest levels of design, innovation and real responsible values derived from an holistic approach to sustainability.
The “Blue di Cupro” collection is made with seven fabrics made with Bemberg™, either 100% Bemberg™ or in blend with cotton, wool, and it applies the most advanced Pure Denim Technologies. The Blue di cupro fabrics made with Bemberg™ will also be dyed with “Smart Indigo” an indigo dye technology internally produced by PureDenim, through a chemical-free production. The only elements involved are: water, indigo pigments, and electricity. In terms of finishing, fabrics’ looks and performances are enhanced by the “Eco Sonic” ultrasounds finishing technology which brings significant reduction of water used, increased aesthetic features and controlled discoloration. And last but not least every yarn used at PureDenim is protected by NaturalReco® a 100% natural product that completely SUBSTITUTE the use of plastic films that are one of the key causes of microplastic emission for denim application.

“Blue” seems to be the new colour of Bemberg™, in fact, the company in early November 2022 announced, at the Blue Friday initiative by UNESCO's Intergovernmental Oceanographic Commission (IOC), the achievement of the OK biodegradable MARINE certification, which guarantees the biodegradability of its products even in the marine environment, as certified by TÜV AUSTRIA, meaning a lot in the context of microplastics in water issue solutions. This Bemberg™ certification’s achievement comes on top of other key ones such as the INNOVHUB report that confirms Bemberg™ biodegradability in soil without releasing hazardous substances, the RCS by Textile Exchange, and the Oeko-Tex Standard 100 and ISO 14001 corporate certifications.

Source:

C.L.A.S.S.

(c) Bemberg™ by Asahi Kasei / C.L.A.S.S.
14.06.2022

Bemberg™ at Pitti Uomo 102 in partnership with MagnoLab

Bemberg™ is teaming up with MagnoLab, a network of Biella-based companies apt to carry out projects related to sustainability and circular economy, to create and display T-shirts that combine environmental responsibility and aesthetic research at the 102nd edition of Pitti Uomo.

Bemberg™ is used in shirts, cocktail dresses, dust coats, coordinates, outerwear and more by international brands operating in the fashion and luxury industries. To demonstrate its journey and evolution in contemporary style, Bemberg™ has collaborated with MagnoLab to develop a project that resulted in contemporary cut I-shirts presented both in sheer and blends with other certified fibers, including GOTS cottons and RWS wools, capable of enhancing both the hand of the final garment and the performance of the yarn.

Bemberg™ is teaming up with MagnoLab, a network of Biella-based companies apt to carry out projects related to sustainability and circular economy, to create and display T-shirts that combine environmental responsibility and aesthetic research at the 102nd edition of Pitti Uomo.

Bemberg™ is used in shirts, cocktail dresses, dust coats, coordinates, outerwear and more by international brands operating in the fashion and luxury industries. To demonstrate its journey and evolution in contemporary style, Bemberg™ has collaborated with MagnoLab to develop a project that resulted in contemporary cut I-shirts presented both in sheer and blends with other certified fibers, including GOTS cottons and RWS wools, capable of enhancing both the hand of the final garment and the performance of the yarn.

The project conceived for Pitti Uomo 102 stems from the spirit of Bemberg™ and fits perfectly into the philosophy of MagnoLab, whose mission is to carry out projects related to environmental responsibility through a joint and participatory approach of partners, and to create value by developing innovative products and processes with rapid testing cycles, according to a lean management model.

Source:

Bemberg™ by Asahi Kasei / C.L.A.S.S.

Smoking jacket worn by John F. Kennedy in 1963 Photo: Sartoria Litrico
Smoking jacket worn by John F. Kennedy in 1963
04.01.2022

Bemberg™ celebrates 90 years of fashion & heritage @ Pitti Uomo

At Pitti Uomo, Bemberg™ by Asahi Kasei celebrates the new year exploring the company’s 90 years anniversary and journey. In Florence, Bemberg™ past and present are linked by style: on display are key historic garments worn by icons such as J.F. Kennedy belonging to historic Roman Sartoria Litrico together with Bemberg ™ new visionary claim “Crafted Elegance“.

At Pitti Uomo, Bemberg™ by Asahi Kasei celebrates the new year exploring the company’s 90 years anniversary and journey. In Florence, Bemberg™ past and present are linked by style: on display are key historic garments worn by icons such as J.F. Kennedy belonging to historic Roman Sartoria Litrico together with Bemberg ™ new visionary claim “Crafted Elegance“.

On January 11th, Bemberg™ will be at Pitti Uomo 101 featuring an exclusive collaboration with Luca Litrico, head of the Roman historic Sartoria Litrico, founded by his uncle Angelo Litrico in 1951. He became famous for crafting the highest-quality suits for all the most important men of Dolce Vita era, from Richard Burton to Marcello Mastroianni. Its historic relevance has even been recognized by the Ministry of Cultural Heritage, thanks to its archive composed of hundreds of photos and sketches signed by Angelo Litrico himself. For this occasion, Bemberg™ will showcase four historic suits wore by true style arbiters a such as: former US president John F. Kennedy, dolce vita poster-boy Rossano Brazzi, American astronaut James B. Irwin and iconic fashion designer Angelo Litrico. All garments feature stylish linings woven with Bemberg™ fiber disclosing its ductility always in vogue through time. Over the decades, Bemberg™ established heritage in formal lining has expanded into new territories and able to represent also contemporary outerwear styles.
 
“We are so excited to be back in Florence. Pitti Uomo and Italy are the perfect starting point of our journey through style.” says Mr. Koji Hamada, CEO of Asahikasei Fibers Italia, “At our booth visitors can glimpse the link between past and present, our values and chromosomes for the fashion to come.”

Bemberg™ vision is centred around contemporary beauty, and uniqueness – the fibre manufacturing is exclusively taking place in Nobeoka, where its closed-loop circular economy production approach together its transparent and traceable processes are able to guarantee the responsible certified values.
 
Bemberg™ by Asahi Kasei will unveil the second chapter of its journey at Première Vision in Paris with an exhibition where visitors will be able to explore the fashion world, from India to Japan, through fabrics and style of today and tomorrow.

More information:
Bemberg™
Source:

GB Network

Bemberg At Pitti Uomo 2020 (c) Bemberg
Bemberg At Pitti Uomo 2020
07.01.2020

Bemberg At Pitti Uomo 2020

In Florence, Bemberg™ presents an 8-pieces tailoring collection commissioned to and developed with students of the renowned Scuola Triennale di Alta Sartoria Maschile dell’Accademia Nazionale dei Sartori in Rome as well as with prominent lining manufacturers as Brunello S.p.A., Gianni Crespi Foderami S.p.A., Tessitura Marco Pastorelli S.p.A. and Manifattura Pezzetti Srl.

“We couldn’t have started the new year in a better and most promising way!” Says TAKESHI IITAKA, president of Asahi Kasei fibers Italia. The Japanese brand of regenerated cellulose fibers has tasked students at the Accademia Nazionale dei Sartori excellences. The designers of tomorrow created 8 contemporary clothing teaming up with prominent lining manufacturers that offered premium jacquard, striped and dotted materials in vivid colors that follow the seasonal trends. Yarn dyed options made unique by impactful contemporary designs that create interesting contrasts with the tailoring proposals.

In occasion of the fair Bemberg™ team will present “The Bemberg™ book”, a unique resource able to present the versatility of the precious fiber through partner’s material developments.

In Florence, Bemberg™ presents an 8-pieces tailoring collection commissioned to and developed with students of the renowned Scuola Triennale di Alta Sartoria Maschile dell’Accademia Nazionale dei Sartori in Rome as well as with prominent lining manufacturers as Brunello S.p.A., Gianni Crespi Foderami S.p.A., Tessitura Marco Pastorelli S.p.A. and Manifattura Pezzetti Srl.

“We couldn’t have started the new year in a better and most promising way!” Says TAKESHI IITAKA, president of Asahi Kasei fibers Italia. The Japanese brand of regenerated cellulose fibers has tasked students at the Accademia Nazionale dei Sartori excellences. The designers of tomorrow created 8 contemporary clothing teaming up with prominent lining manufacturers that offered premium jacquard, striped and dotted materials in vivid colors that follow the seasonal trends. Yarn dyed options made unique by impactful contemporary designs that create interesting contrasts with the tailoring proposals.

In occasion of the fair Bemberg™ team will present “The Bemberg™ book”, a unique resource able to present the versatility of the precious fiber through partner’s material developments.

More information:
Bemberg™ Pitti Uomo 2020
Source:

GB Network

09.12.2019

Bemberg™’s 2020 kicks off with a world tour focusing on sustainable innovation and premium collaborations

The Japanese brand of regenerated cellulose fibers is set to fly to some of the most cutting-edge global destinations on planet Fashion to present its collaborations with leading partners along with its collections. An intensive roadmap and warm up to Première Vision (Paris, February 17-19) where the company will double its presence debuting new collections and collaborations.

First appointment of the year is Pitti Uomo in Florence, Italy, Jan. 7-10. The company then joins Première Vision NYC, Jan 21-22, and ISPO in Munich, Jan. 26-29.

The Japanese brand of regenerated cellulose fibers is set to fly to some of the most cutting-edge global destinations on planet Fashion to present its collaborations with leading partners along with its collections. An intensive roadmap and warm up to Première Vision (Paris, February 17-19) where the company will double its presence debuting new collections and collaborations.

First appointment of the year is Pitti Uomo in Florence, Italy, Jan. 7-10. The company then joins Première Vision NYC, Jan 21-22, and ISPO in Munich, Jan. 26-29.

Source:

GB Network