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28.07.2022

Lenzing partners with Red Points to fight counterfeits

  • Collaboration with Red Points addresses consumers’ increasing expectations on transparency and highlights Lenzing’s commitment to trademark protection
  • Protects interest of Lenzing customer and partners who are making real efforts to enhance the transparency of their value chains
  • Builds upon Lenzing’s overall brand protection efforts that verify the authenticity of fibers up to the end products

Lenzing Group, a global producer of wood-based specialty fibers, has announced a partnership with Red Points, a company in online IP infringement detection and removal, to strengthen Lenzing’s existing brand protection efforts globally and enable round-the-clock brand monitoring services. As Lenzing’s textile brands TENCEL™, LENZING™, ECOVERO™, as well as nonwovens brand VEOCEL™ continue to generate widespread demand from industry partners and customers worldwide, it is becoming increasingly important to protect the company’s trademarks and provide full visibility into the brands’ presence online.

  • Collaboration with Red Points addresses consumers’ increasing expectations on transparency and highlights Lenzing’s commitment to trademark protection
  • Protects interest of Lenzing customer and partners who are making real efforts to enhance the transparency of their value chains
  • Builds upon Lenzing’s overall brand protection efforts that verify the authenticity of fibers up to the end products

Lenzing Group, a global producer of wood-based specialty fibers, has announced a partnership with Red Points, a company in online IP infringement detection and removal, to strengthen Lenzing’s existing brand protection efforts globally and enable round-the-clock brand monitoring services. As Lenzing’s textile brands TENCEL™, LENZING™, ECOVERO™, as well as nonwovens brand VEOCEL™ continue to generate widespread demand from industry partners and customers worldwide, it is becoming increasingly important to protect the company’s trademarks and provide full visibility into the brands’ presence online.

Protecting the interest of Lenzing’s partners and consumers
Red Points provides the ideal technology solution to help Lenzing monitor and remove unauthorized use of its trademarks and counterfeits online. The technology works by using Artificial Intelligence (AI) to automatically detect intellectual property infringements of Lenzing’ trademarks with high accuracy and efficiency.

Brand protection is just one of Lenzing’s ongoing proactive measures aimed at enhancing transparency in the supply chain and protecting the interest of Lenzing’s partners by ensuring they are purchasing genuine Lenzing fibers which meet their high standards.

In 2018, Lenzing launched the Lenzing E-Branding Service which allows Lenzing’s customers, retailers and brand partners to effectively use trademarks in their marketing materials. The platform has been welcomed by partners globally as it continues to deliver value to the fashion, textile and nonwoven sectors by facilitating the traceability of Lenzing’s fibers and enabling customers to promote them effectively.

Source:

Lenzing AG

04.05.2022

Lenzing rides out significant cost pressure to report solid first quarter

Lenzing – In the first quarter of 2022, the Lenzing Group, like the entire manufacturing industry, was significantly affected by the extreme developments in global energy and commodity markets. A predominantly positive market environment and the strategic focus on specialty fibers such as those of the TENCEL™, LENZING™ ECOVERO™ and VEOCEL™ brands nevertheless ensured a solid revenue and earnings trend, with the effect of higher costs being largely offset.

•    Solid revenue and earnings performance despite extremely tight cost situation
•    Personnel changes on the Managing and Supervisory Boards – Stephan Sielaff appointed as the new CEO
•    Successful production start at world’s largest lyocell plant in Thailand
•    World’s largest pulp mill of its kind successfully started-up in Brazil
•    Premium textile brand TENCEL™ celebrates 30 years of sustainable fiber innovation

The Lenzing Interim Report 01-03/2022 is available on the company website.

Lenzing – In the first quarter of 2022, the Lenzing Group, like the entire manufacturing industry, was significantly affected by the extreme developments in global energy and commodity markets. A predominantly positive market environment and the strategic focus on specialty fibers such as those of the TENCEL™, LENZING™ ECOVERO™ and VEOCEL™ brands nevertheless ensured a solid revenue and earnings trend, with the effect of higher costs being largely offset.

•    Solid revenue and earnings performance despite extremely tight cost situation
•    Personnel changes on the Managing and Supervisory Boards – Stephan Sielaff appointed as the new CEO
•    Successful production start at world’s largest lyocell plant in Thailand
•    World’s largest pulp mill of its kind successfully started-up in Brazil
•    Premium textile brand TENCEL™ celebrates 30 years of sustainable fiber innovation

The Lenzing Interim Report 01-03/2022 is available on the company website.

Source:

Lenzing AG

03.03.2022

Lenzing opens lyocell plant in Thailand

  • Project delivered on schedule and at budget after two and a half years of construction despite challenges arising from a global pandemic
  • New state-of-the-art lyocell plant with a capacity of 100,000 tons will help serve the growing demand for sustainably produced fibers
  • Important milestone towards a carbon-free future has been set

The Lenzing Group is pleased to announce the completion of its key lyocell expansion project in Thailand. The new plant, one of the largest of its kind in the world with a nameplate capacity of 100,000 tons per year, started production on schedule and will help to even better meet the increasing customer demand for TENCEL™ branded lyocell fibers. For Lenzing, the project also represents an important step towards strengthening its leadership position in the specialty fiber market and into a carbon-free future.

  • Project delivered on schedule and at budget after two and a half years of construction despite challenges arising from a global pandemic
  • New state-of-the-art lyocell plant with a capacity of 100,000 tons will help serve the growing demand for sustainably produced fibers
  • Important milestone towards a carbon-free future has been set

The Lenzing Group is pleased to announce the completion of its key lyocell expansion project in Thailand. The new plant, one of the largest of its kind in the world with a nameplate capacity of 100,000 tons per year, started production on schedule and will help to even better meet the increasing customer demand for TENCEL™ branded lyocell fibers. For Lenzing, the project also represents an important step towards strengthening its leadership position in the specialty fiber market and into a carbon-free future.

The construction of the plant located at Industrial Park 304 in Prachinburi, around 150 kilometers northeast of Bangkok, started in the second half of 2019 and proceeded largely according to plan, despite the challenges arising from the COVID-19 pandemic. The recruiting and onboarding of new employees has been successful. Investments (CAPEX) amounted to approx. EUR 400 mn.

“The demand for our wood-based, biodegradable specialty fibers under the TENCEL™, LENZING™ ECOVERO™ and VEOCEL™ brands is growing very well. In Asia in particular, we see huge growth potential for our brands based on sustainable innovation. With the production start of the lyocell plant in Thailand, Lenzing reached an important milestone in its growth journey, supporting our ambitious goal to make the textile and nonwoven industries more sustainable”, said Robert van de Kerkhof, Member of the Managing Board.

In 2019, Lenzing made a strategic commitment to reducing its greenhouse gas emissions per ton of product by 50 percent by 2030. The target is to be climate-neutral by 2050. Due to the established infrastructure, the site in Thailand can be supplied with sustainable biogenic energy and contribute significantly to climate protection.

Together with the key project in Brazil and the substantial investments at the existing sites in Asia, Lenzing is currently implementing the largest investment program in its corporate history (with more than approx. EUR 1.5 bn). Lenzing will continue to drive the execution of its strategic projects, which are to make a significant contri-bution to earnings from 2022.

Source:

Lenzing AG