From the Sector

Statement

On the occasion of the EU-Africa Business Summit, EURATEX is re-iterating the ambition of the European textile industry to grow its role on global markets, including the African continent.

The textile ecosystem is considered the 2^nd most globalised sector of the European economy ; it is built on globalised supply chains and fierce competition with China, US, Bangladesh, Turkey and many others. Imports are now peaking at €115 billion (ca. 60% garments and 40% textiles), with a dramatic increase of imported medical textiles (face masks) in 2020. Every year, 22 billion pieces of textile and garment products are brought into the EU Single market.

Europe’s answer to this competitive pressure must be to invest even more on quality and innovative products, made in a sustainable manner. As emerging markets evolve, the appetite for better quality, comfort and design will grow. The ability and willingness to purchase technical textiles, which offer solutions to durability and improved performance, will increase. That is where Europe can be successful. To illustrate: the EU’s exports to China have increased by 33% in 2021 (first 11 months).

In its vision paper on the future of European textiles and apparel, EURATEX has confirmed its ambition to increase the global market share of the European textile industry. Strengthening relations with nearby Turkey and North African countries is important in this regard, offering opportunities for nearshoring. The African continent at large offers trade and investment opportunities, provided the business climate is stable and transparent.

Relations with the UK and Switzerland need to be optimised; especially Brexit has caused serious damage to bilateral trade flows (-33% export to the UK during Jan-Nov 2021). The Mercosur FTA offers interesting opportunities for the European textile industry; it should be ratified as soon as possible. We need to work with the US on mutual recognition of standards and setting global environmental and social rules. We call upon India to make an honest proposal for the upcoming free trade negotiations, which will ensure full and fair access to the Indian market.

European textile and apparel companies (mostly SMEs) need to be accompanied to exploit these market opportunities. At the same time, they need to be protected from unfair competition, e.g. products who do not comply with stringent EU standards and procedures. This requires more effective market surveillance.

Promising conditions in the technical textiles and nonwovens market are expected to provide ample opportunities for suppliers at this year’s Cinte Techtextil China. The fair, which last year saw 366 exhibitors and 14,868 visits, will take place from 6 – 8 September 2022 at the Shanghai New International Expo Centre. Flexible exhibiting options will once again be available for overseas companies.

Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd, explained the positive conditions that exhibitors should expect at the fair thusly: “The pandemic has led to a surge in Chinese exports of both technical textiles and nonwovens, the latter in particular. The country remains the largest supplier of nonwovens, comprising one-third of the global total, yet still requires the advanced offerings of overseas machinery suppliers, as well as supplies of raw materials, to support its export production.”

Ms Wen continued: “Domestically, China is seeing increasing consumption of functional apparel, sportswear and personal protection items. Heightened health and sanitary regulations and new hygiene habits will also continue to drive demand, especially for nonwovens, well into the future. There has also been a post-pandemic boost in demand for filter, greenhouse covering and high-density fabrics amongst others. All of this adds up to a wealth of opportunities for overseas companies to take advantage of, as was experienced in the 2021 edition of the fair.”

Exhibitor and visitor experiences in 2021
“Our organisation promotes US cotton and we hope to use this platform to meet more companies and brands in the nonwovens industry who are interested in US cotton, and to meet up with old friends to discuss the current situation and industry trends. We also found some new potential clients this time.” Mr Eric Ni, Senior Manager, China Supply Chain Marketing, Fabrics, Garments and Nonwovens, Cotton Council International, USA

“Cinte Techtextil China is a professional exhibition that brings together cutting-edge technologies and products, allowing us to quickly learn about innovative technology trends in the industry. I’ve been particularly impressed by the biodegradable products in the Innovation Showcase. In addition, I am sourcing mask-related products and mops, and I have found some companies that I’m interested in.” Ms Claire Zhang, Senior Scientist, Personal Health, Philips Research China, Philips (China) Investment Co Ltd, China

•  14 million for the Rhenish coal region

Shaping economic change in the Rhenish textile and coal region together with artificial intelligence (AI) - this is the goal of the WIRKsam competence centre launched at the beginning of November. The joint project, funded by the Federal Ministry of Education and Research, is researching innovative forms of work to secure employment, create attractive jobs and strengthen regional companies.
 

With a focus on the strengths of the Rhenish mining area, WIRKsam is to establish itself as a central point of contact and align various scientific institutions and their research specifically to the challenges of the regional working world. Funded by the BMBF with 14 million euros over five years, the project is fundamentally about transferring scientific findings into company practice and into the wider society. After the funding phase, the centre of excellence will continue to work independently.

Prospects: Attractive jobs in the lignite mining region
The region on the left bank of the Rhine is not only a lignite mining area, but also a historically grown textile region where technical textiles are produced today, for example for medical technology or plant and vehicle construction. This offers valuable future prospects for the employees affected by the lignite phase-out.

Against this background, the aim of the WIRKsam centre of excellence is to research the extensive possibilities of artificial intelligence for shaping the future world of work and to transfer them to companies. AI applications are used to develop innovative work and process flows to create attractive workplaces and increase the competitiveness of local companies.

Together: business and science
The special feature: research institutions and companies from the Rhenish textile industry and related sectors work together in the centre of excellence. Research partners are the Institut für Textiltechnik (ITA) of RWTH Aachen University and the Institute for Mobile Autonomous Systems and Cognitive Robotics (MASCOR) of FH Aachen University of Applied Sciences, headed by ifaa - Institut für angewandte Arbeitswissenschaft e.V. (Institute for Applied Work Science).

Nine regional companies are involved so far; more will join. AI applications are being developed and exemplarily implemented for their respective needs. In this way, the diverse potentials of AI for work design are being tested and qualification requirements derived. These results will not only increase the global competitiveness of the textile industry and other sectors; they will also secure jobs and make an important contribution to overcoming structural change in the Rhenish lignite mining area.

WIRKsam is funded by the Federal Ministry of Education and Research as part of the funding measure "Regional Competence Centres for Labour Research" and is supervised by the Karlsruhe Project Management Agency (PTKA) (funding code: 02L19C600). The WIRKsam competence centre will be based in Hürth, Germany, on the edge of the Rhenish mining area as soon as the conversion work on the former TV studios on the Euronova campus is completed.

For the second time the Innovative Textile and Apparel Show opens its virtual fairground this year. For the second time, Mahlo takes the chance to get in contact with customers from all over the world. Mahlo will present the latest systems and solutions for efficient and high-quality textile production and finishing, with the focus on process optimisation in a digital environment.

In the textile industry, Mahlo is known for high-quality automatic weft straighteners, whether roller or needle straighteners, whether for the finest textiles or heavy fabrics - interested parties can find out about the right equipment for their specific requirements.

Process control systems such as the Patcontrol PCS for pattern recognition and the Famacont PMC for controlling weft and stitch course density also contribute to textile production and finishing. Mahlo wants to support manufacturers in optimising their production processes and thus also the end product in a cost-efficient way.

Solutions for technical textiles and nonwovens
Support in the production process is also available for technical textiles and nonwovens. The focus here is on the Qualiscan QMS quality measurement system. The modularly designed system, which consists of sensors and measuring frames, measures, logs and controls critical parameters such as basis weight, moisture or layer thickness across the entire fabric width. Depending on the application and task, different measuring methods are used for this purpose.

The rescheduled Intertextile Shanghai Home Textiles, now taking place from 9 – 11 October, will once again provide the industry with insight into the future through its fringe programme’s four categories: Design Inspiration, Business O2O, Textiles & Technologies and Industry Empowerment. And with the Online Business Matching sourcing platform returning this edition, buyers worldwide can still participate in the fair.

Each of the fringe programme’s four categories – Design Inspiration, Business O2O (online to offline), Textiles & Technologies and Industry Empowerment – features a mix of conferences, seminars and presentations that reflect the future of the home textile industry. Highlights of each category are included below, while further details can be found on the fair’s website: https://intertextile-shanghai-hometextiles-autumn.hk.messefrankfurt.com/shanghai/en/programme-events.html.

Since 2019, Messe Frankfurt has been working with the Conscious Fashion Campaign and United Nations Office for Partnerships as part of the Texpertise Network and supports the UN Sustainable Development Goals. The goals will be presented gradually at global textile events in order to highlight the most pressing challenges facing the textile and fashion industry worldwide.

Industry Empowerment: antimicrobial technologies and licensing in the home textile sector

Growing awareness of health and hygiene has increased the demand for antimicrobial and other functional textiles. Seminars hosted by the Chinese Industry Association for Antimicrobial Materials & Products will further discuss the increasing prominence of these textiles, as well as how the adoption of new antimicrobial textile technologies is expected to evolve in the future. In addition, experts will share the new trends of licensing and IP with case studies for the furniture companies and fabric brands.

2022 China Home Textile Trends

The China Home Textiles Trend Area will feature the research of the China Home Textile Association, The Department of Home Textile Trend Research and Promotion and Concept & Style Fashion Project Group Italy who shared their knowledge, inspirations and exchanged their visions of trend evolutions considering consumer demand, retail expertise, the contract market and new technologies.

Intertextile Shanghai Home Textiles – Autumn Edition 2021 will be held concurrently with Intertextile Shanghai Apparel Fabrics – Autumn Edition, Yarn Expo Autumn, PH Value and CHIC at the National Exhibition and Convention Center. Intertextile Shanghai Home Textiles – Autumn Edition is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).

• Pushing technical textile investments into the State

In a bid to strengthen indigenous production through the state and attract investors, the nodal agency for investment promotion and facilitation for the Government of Tamil Nadu – Guidance has signed up for Techtextil India 2021 – the leading International Trade Fair for Technical Textiles and Nonwovens. The TN Government will be promoting technical textile policies through both physical and virtual segments of the hybrid fair, enabling investors to set up integrated facilities. Leading technical textile players from Tamil Nadu and across the nation confirm participation for the three-day business event.
 
As one of the first major business events in India for the technical textile sector since the pandemic, Techtextil India 2021 will reunite the industry to present a strong showcase of technical textile technologies crucial for the development of India across industries such as healthcare, agriculture, construction, infrastructure, sports, apparel etc. The first hybrid edition will take place from 25 – 27 November 2021 at the Bombay Exhibition Centre in Mumbai.
 
Announcing a close co-operation with Messe Frankfurt India for the 2021 edition, the Government of Tamil Nadu further shared that it will be promoting textile policies and highlighting investment prospects at the trade fair in a bid to attract companies and investors to the state. Ms  Pooja Kulkarni IAS MD & CEO, Guidance Tamil Nadu said: “While there are several inherent advantages for the growth of technical textiles in Tamil Nadu specifically, many raw materials used in the production of sanitary products, artificial ligaments, seat belt webbings, airbags are still heavily imported. In this context, the Techtextil India Forum can help us reduce import dependency and bring investments in R&D, manufacturing, innovation by partnering with global technical textiles companies.

Freudenberg Performance Materials (Freudenberg) offers a range of efficient interlinings, tapes and thermal insulation materials for workwear and protective clothing. The materials not only withstand diverse kinds of strain they are exposed to in everyday work and washing procedures but also offer great comfort.

Innovative materials and manufacturing technology
The nonwoven and woven interlinings and tapes stand out due to a number of features, such as increased stability, elasticity, abrasion resistance and wind-blocking properties. Thanks to the sophisticated adhesive technology used by the manufacturer of technical textiles, some products are especially resistant and durable.

Highly flexible and resilient interlinings as well as Freudenberg comfortemp® thermal insulation materials are used for protective clothing, and they do not only protect the wearer from danger but also ensure the wearer’s comfort in any kind of weather. Furthermore, hem and edge stabilisation tapes ensure optimal fit and reflective tapes provide additional safety.  

Active contribution to sustainability
Many products of the Freudenberg Workwear Range consist of a high percentage of recycled polyester coming from post-consumer PET bottles.

• The Techtextil and Texprocess trade fairs have a positive view of the future and invite the sector to take part at Frankfurt Fair and Exhibition Centre from 21 to 24 June 2022.
• Exhibitors who register well in advance benefit from an early-booking discount.

The dates for the next editions of Techtextil and Texprocess have been set and the leading international trade fairs for technical textiles and nonwovens and for the processing of textile and flexible materials are set to attract exhibitors and trade visitors from all over the world to Frankfurt am Main from 21 to 24 June 2022. Thus, the fairs are shifting the biennial cycle of events from odd to even years, which fits in perfectly with the sector’s international event calendar. Companies that book exhibition space at one of the two trade fairs no later than 31 August 2021 benefit from an early booking discount. “We see the future in a positive light and are confident that we will finally be able to give the sector the opportunity to meet and exchange ideas and information in June 2022. The desire for personal encounters, direct communication and new impressions is growing from day to day”, says Olaf Schmidt, Vice President Textiles and Textile Technologies.

Elgar Straub, Managing Director, VDMA Textile Care, Fabric and Leather Technologies, emphasises that, “Texprocess and Techtextil are the world’s foremost trade fairs for our innovative sector by a large margin. Both events offer customers an unrivalled overview of state-of-the-art innovations and technological developments – and beyond. Particularly when it comes to the latest trends for sustainability and digitalisation, Texprocess and Techtextil in Frankfurt represent the most important, future-oriented market. This makes it all the more important for both the exhibitor and visitor sides of the sector that we have the opportunity to obtain an overview of the latest market developments, to exchange ideas and information and to initiate new business. We are very relieved about this and hope that, next year, we will once again have the chance to generate new momentum for our sector in the international market.”

For the first time, Techtextil and Texprocess will occupy the western sector of Frankfurt Fair and Exhibition Centre with a total of four exhibition halls and, with a hybrid format, offer the best of both the physical and immaterial worlds: personal communication, virtual networking opportunities and maximum digital coverage. With a comprehensive hygiene and safety concept, Messe Frankfurt will ensure that all visitors and exhibitors can take part safely and with a good feeling.