From the Sector

This year’s JEC forum DACH, taking place from November 29 to 30, 2022, is strategically located in a composites « golden triangle », between Munich, Augsburg and Ingelstadt. This dynamic area, at the heart of the Bavarian region is known to be hosting major companies such as Airbus, Faurecia, Kuka, Siemens, Voith Composites, KraussMaffei Technologies, Cevotec, Munich Composites, or Premium Aerotec, thus promising a two-days opportunity to meet with key decision makers.

The digital platform available to all participants prior to the event enables to schedule one to one business meetings between buyers and suppliers from the whole value chain of composites, as well as informal networking during breaks, lunches and evening event.

In total, 500 attendees, suppliers and buyers, from Germany, Austria and Switzerland, are expected to participate to JEC Forum DACH 2022.

Business meetings event*
DAY 1 – November 29, 2022:

• 10.15 – 11.45 am – “Keynote and Plenary Conference Session : Market Developments
• Moderator: Dr. Michael Effing, AVK
• 4.0 – 5.30 pm – “Keynote and Plenary Conference Session: Recycling of Composites

DAY 2 – November 30, 2022:

• 9.00– 10.30 am – “Keynote and Plenary Conference Session: Sustainability of Composites
• 3.15 – 4.45 pm – “Keynote and Plenary Conference Session: Innovations: Raw Materials, Processes and Applications

Celebrating composites innovation through awards and startup competition

• The AVK Innovation Awards: Goal is to promote and give prominence to new products/components and applications made from fiber-reinforced plastics (FRP) and promote new processes and methods for manufacturing FRP products.
• Startup Booster competition: The contest is open to entrepreneurs, SMEs, startups and academic spinoffs building innovative composite and advanced materials projects that are based in Germany, Austria or Switzerland (the DACH region).

*You can view the full program here.

• Monomaterial solution contains renewably-sourced polypropylene from the Bornewables™ portfolio of circular polyolefins
• Trexel employs its proprietary MuCell® technology to deliver a range of lightweighting benefits
• EverMinds™ in action: reuse and design for recycling are focus of value chain collaboration

Borealis and Trexel, an expert in foaming injection and blow moulded parts, announce that they have co-developed a new plastic bottle based on a grade from the Bornewables™ portfolio of polyolefins made using renewable feedstocks derived 100% from waste and residue streams. The lightweight bottle – which will be showcased at the Borealis stand at the K 2022 (from 19 to 26 October 2022 in Düsseldorf) – is reusable and fully recyclable. It boasts a significantly lower overall CO₂ footprint because it is composed of renewably-sourced feedstock and produced in the foaming process.

The Bornewables™ portfolio of circular polyolefins helps reduce the carbon footprint while offering material performance equal to virgin polymers. Using Bornewables grades allows for design freedom and colour flexibility, and helps retain a premium look and feel. The grades – which are commercially available in Europe – help conserve natural resources because they are derived solely from waste and residue streams, for example from used cooking oil. Reusing waste already in circulation instead of fossil fuel-based feedstocks enhances the sustainability of applications made using the Bornewables grades.

The reusable new bottle developed by Borealis and Trexel retains its value over many life cycles thanks to the use of Trexel’s proprietary technology in tandem with Bornewables grades; as a material solution, the new bottle minimises the use of valuable raw materials. Moreover, converters consume less energy in the production process when using the MuCell® technology. The bottle thus helps close the loop on plastics circularity by way of design for recycling, the use of renewable feedstocks, and excellent material performance across multiple life cycles.

The premiere of the large Premium Group event cosmos in Berlin was with a number of visitors of 70% compared to before Corona a great success. The new combination of B2B and D2C, entertainment and edutainment, fashion and culture provided a lot of exchange, new input, ideas, contacts and 360 degree inspiration.

In focus: content & communication
With the conferences FASHIONTECH, CONSCIOUS CLUB Conference and The Ground Talks, the Premium Group Team put an additional focus on communication and edutainment. Important topics such as diversity, wellbeing, metaverse and sustainability were discussed and relevant lessons learned for the market, brands and consumers.

“Restart was a statement!”
“It's been quite a rodeo ride putting together two B2B trade shows, one D2C festival, three conferences, parties, dinners and receptions for so many different audiences and all while the pandemic continues in full swing – barring the rain and flight chaos. I would have wished that even more visitors would have come, but overall the restart was much better than expected. It was definitely an announcement." Anita Tillmann, Managing Partner Premium Group

New togetherness, new exchange, new ideas
With the premiere of the festival for style & culture, The Ground, young consumers and Berlin communities from GenZ and GenY were part of the Premium Group event cosmos for the first time. Almost 6000 fashion enthusiasts and trade visitors came together at The Ground. Exciting conversations, interactive fire moments and cool shows created a special vibe in and around the Palais am Funkturm. The focus was on young target groups wearing, feeling and thinking. How brands can reach young customers, communicate with them and build trust and much more.

New community through 'Larger than Life Ball'
On Saturday, the day with the most visitors at The Ground, the spectacular ballroom event, the Larger than Life Ball, curated by The House of Gorgeous Gucci in the summer garden of the Palais, caused enthusiasm. Numerous stars and friends of the international LGBTQ+ scene from New York, Rio de Janeiro and Berlin celebrated a colourful open-air party for over 5 hours with cool music and live MC, sensational outfits, plateau heels and wild vogueing and dance competitions on a water catwalk.

Must have PEACE charity initiative
The must-have PEACE merch collection initiated because of the Ukraine war in favour of Be An Angel e.v. was very well received. The sale of limited-edition clothing and accessories from Carry, Closed, Drykorn, Eastpak, Lala Berlin, Lee, Le Specs, MCM, Merz b. Swans and Wranglers as well as generous donations from Boss, among others, brought in a total of almost 15,000 euros. The remaining stocks are promoted and sold via influencer accounts.

January 2023: Happy Birthday, PREMIUM!
The next Premium Group event cosmos will take place from Tuesday, January 17th to Thursday, January 19th, 2023 with a B2B focus again at the Berlin exhibition centre. The focus is on a big anniversary: the PREMIUM will be 20 years old! After the successful kick-off, the CONSCIOUS CLUB Conference will also be further developed for the next round.

The Berlin Fashion Week and Premium Group events will take place at the same time again from 2023.

Facts

• Premium Group event cosmos
• 2 trade shows: PREMIUM and SEEK
• 1 festival: The Ground
• 3 conferences: FASHIONTECH, CONSCIOUS CLUB Conference, The Ground Talks
• More than 800 participating brands
• 45,000 sqm total area
• 50 talks & panels with 85 speakers
• Newcomer brands: 230 at PREMIUM, 134 at SEEK

On July 7, the fashion industry met again at all events of the Premium Group - the two fashion fairs PREMIUM and SEEK, the new GenZ festival The Ground, the conference format FASHIONTECH and the conference newcomers CONSCIOUS CLUB Conference and The Ground Talks - in a common location at Messe Berlin.

From trade visitors to fashion enthusiasts, everyone wanted to see what happens when B2B and D2C come together and when a large as well as inspirational hub is created for topics related to fashion, trends, retail, culture, sexuality, marketing, social media, sustainability, NFTs, metaverse and more. What happens when trade fair stands become experience spaces, brands meet consumers and a stage programme full of edutainment is presented.

On Wednesday, 6 July, Anita Tillmann, Jörg Arntz and the Premium Group Team were welcomed back in by the Senate of the State of Berlin in the presence of Stephan Schwarz, Senator for Economics, Energy and Public Enterprises, in the historic Bärensaal of the Berlin City Hall.

DThe Premium Group events will continue until Saturday evening, 9 July. The entire stage programme will also be streamed live on the Premium Group website

Iluna Group is exhibiting at the upcoming Première Vision, from July 5-7, with the aim of promoting a new fashion that combines aesthetic research and environmental responsibility.
 
The key word of this new collection is “experimentation”: the search for new solutions that can offer consumers style, sustainability and well-being translates into innovative blends, natural dyes and smart prints.

This season, the Iluna team is introducing for the first time GOTS-certified organic cotton inside its gallons and allovers, to add a natural touch to its Green Label line. Among the smart ingredients chosen by Iluna Group are Renycle® and Q-Nova, both GRS-certified pre-consumer recycled polyamide yarns, in addition to premium recycled stretch ROICA™ EF by Asahi Kasei. The result is a comfortable and ultralight product that remains true to a high value of creativity and responsibility.

In terms of aesthetic innovation, explorations continue with a yarn blend of FSC-certified viscose and polyamide, resulting in striking new Textronic designs. The 3D effect embossed designs create a cloud effect that, combined with Lurex, shows unexpected glows.

Moreover, the continuous path through the new dimension of responsibility continues in several directions: developments in GRS (Global Recycled Standard) certified recycled yarns aimed at unprecedented effects in both look, performance and hands; experiments with 16 different natural dyestuffs; and continued investment in technologies that can ensure significant savings in water and energy consumption, including GREENDROP, the new GOTS-certified digital pigment printing system.

C&S strengthens its position in the luxury segment with the acquisition of Texo S.R.L., a company based in Cagli (Pesaro and Urbino) with 10 years of experience in the production of fashion apparel for Texo and for third parties.

C&S enriches the offer of its Style Services Luxe division, the research and production solution for any kind of style needs, together with Style Services Denim and along with C&S Experience projects, initiatives in direct contact with retail such as the haikure brand and the license agreements for Europe for Jeckerson and Purple. C&S’s history begins over 40 years ago in Trestina, in the Perugia province, and is rooted in denim culture and in the limitless potential that comes with this fabric. The company has begun to establish itself as a partner for the creation of jackets, shirts, outerwear, and denim. Its know-how expresses the combination of the production souls that characterize its territory of origin, between Umbria and Marche: all the typical tradition of premium denim mixed with the culture of luxury apparel, intimately dedicated to beauty, quality, and attention to detail.

“We are proud to have achieved this new milestone” states Federico Corneli, C&S’s main shareholder. “We firmly believe that the added value that Texo S.R.L.’s specialization brings to the table will allow us to grow further and to be able to accelerate the strategic path that will lead us to establish ourselves as special partner for the most important luxury brands”.

From 7 - 9 July, the who's who of the fashion industry and the entire fashion ecosystem will finally meet again in person at the events of the Premium Group at Messe Berlin! For business and exchange, for new experiences and impulses, for new brands and above all for one thing: for a new togetherness!

As usual, the trade shows PREMIUM and SEEK as well as the conference format FASHIONTECH are reserved for business professionals - who can find inspiration on site entirely. With the new D2C festival ‘The Ground – Celebration of Style & Culture’, young consumers and fashion enthusiasts from GenZ and GenY as well as the international community living in Berlin are invited to the exhibition grounds for the first time.

More than fashion: 360-degree inspiration at The Ground Festival
At The Ground, industry professionals meet young enthusiasts to inspire each other and discover new worlds. The Ground presents a completely new mix of topics, brands and partners around beauty, music, sport, play, soul and talks. Fashion is the connecting element of The Ground and runs through all areas. Creative and interactive brand presentations meet pre-loved and vintage store pop-ups, inspiring panel talks, sports and mental health workshops and live performances.

In the name of peace and unity: The Ground Festival opened by #FashionUnites Parade
On 7 July, the first The Ground Festival will open with a colourful parade through the capital. Together with the PLATTE.Berlin community, The Ground is organising a parade under the motto #FashionUnites starting at noon from the Victory Column through the west to the festival location of the Berlin exhibition centre. Accompanied by a Berlin DJ, everyone is invited to take part in the parade and can register here and thus also receive free access to The Ground on the first day of the festival.

High-profile charity campaign: The Ground launches 'MUST-HAVE PEACE Merch Collection'
Due to the ongoing war situation in Ukraine, the makers behind The Ground have launched a charity campaign: the MUST-HAVE PEACE Merch Collection. In this exclusive collaboration, players and brands such as Closed, Drykorn, Eastpak, Lala Berlin, Lee and others design one piece of merch each (denim jackets, shirts, shorts, bags) that can be bought during The Ground Festival.

New hub for sustainability: the SEEK Conscious Club
SEEK has always been a magnet for brands and people who have a common vision, tackle things and get them on the road. With the new SEEK Conscious Club, there will be a separate exhibition area focusing on sustainability - more than 80 sustainable brands are joining the club already.

New brand worlds at PREMIUM
This July, PREMIUM will be divided into three sections for the first time: High, Icon and Volume. High is the new home for brands that operate in the market above the premium segment. These include Lala Berlin, Nove, Helene Galwas and Jane Kønig. Icon covers the classic premium segment from Strellson and Seidensticker to Mos Mosh and Denham to Young Poets Society and Fabienne Chapot, and Volume is the new area for commercially successful brands that approach premium from the middle of the market. Here you will find brands like Gerry Weber, Mexx, Pierre Cardin or Miracle of Denim.

The Content Stage program
The stage program will reflect all relevant topics of the fashion ecosystem as part of the new Premium Group cosmos.

• It starts on the first day of the fair, Thursday 7 July, with the popular FASHIONTECH conference.
• On 8 July, the SEEK Conscious Club will host an extensive stage program on the subject of sustainability in all its facets for the first time.
• On Saturday, 9 July, the stage will become the entertainment spotlight for The Ground visitors.

adidas AG and Foot Locker, Inc. announced a new and enhanced partnership built around product innovation, elevated experiences, and deeper consumer connectivity. This enhanced relationship will establish Foot Locker as the lead partner for adidas in the basketball category, accelerate energy and hype launches, as well as include the development and expansion of key franchises across women’s, kids, and apparel. Including all Foot Locker banners in North America, EMEA, and Asia-Pacific, the new strategic partnership will target over $2 billion in retail sales by 2025, nearly tripling levels from 2021. In 2022, adidas expects to generate incremental revenues of up to €100 million as a result of the new partnership.  

Foot Locker will lead adidas' basketball offering, led by Fear of God founder and designer Jerry Lorenzo, spanning the lifestyle and performance categories, and develop exclusive positions in both areas. In addition, the collaboration will focus on key Originals franchises including NMD, Superstar and Stan Smith, and on the adidas influencer partnership portfolio. It will also include a prominent role for Foot Locker in the launch of adidas’ new Sportswear product division targeting the lifestyle consumer.

To execute the new plan, adidas will provide Foot Locker with a dedicated team to deliver an elevated consumer experience both in stores and online to help create demand and elevate the marketplace. This will involve partnership on product development, exclusive Foot Locker positioning, increased product allocations, shared marketing spend, and an elevated premium presence across Foot Locker’s entire portfolio of banners with a special focus on key cities and communities that the companies jointly serve. Lastly, to provide consumers with a seamless consumer journey, on and offline, both partners will increase their digital focus and accelerate the rollout of the adidas partner program at Foot Locker.

ISKO joins hands with Paolo Gnutti to break exciting new ground in the world of premium, luxury denim. Both will respectively bring together their expertise in advanced responsible denim technologies and refined fabrics’ elevation, resulting in special ISKO™ Luxury collections by PG, characterized by a high-end appeal.

“ISKO is thrilled to collaborate with Paolo Gnutti, one of the most respected personalities among the denim community.” claimed Marco Lucietti, Director of Strategic Projects, ISKO. “It is a wonderful moment for us to inspire the whole industry with the most revolutionary technological innovations, highly profiled to the unique needs of the luxury segment and we know that Paolo’s creative touch will bring out the very best of ISKO denim’s qualities.”

“The collaboration with ISKO is exciting on so many levels” explains Paolo Gnutti, PG founder. “The company pioneers game-changing technologies in quality, performance and sustainability for the world of denim which is extremely interesting for me to explore for the luxury aesthetic. We will be working with new and exclusive fabrics that will bring a unique twist to the world of fashionable luxury denim. Together, we will really energize the premium sector.”

ISKO is back at the Denim Première Vision in Berlin from 17-18th of May.

Die Premium Bodywear AG zeigt mit der Marke Olaf Benz ihre Solidarität mit der Ukraine und hat Unterwäsche in deren Nationalfarben designt.

Mit dem Erlös aus dem Verkauf dieser limitierten Edition, die keine Gewinnerzielungsabsicht (Non-Profit) verfolgt, unterstützt die Premium Bodywear AG das Ukraine Projekt des Chemnitzer Vereins SDB e.V. Solidarität, Demokratie und Bildung sind die 3 Säulen des 2013 gegründeten Vereins. Verkauft wird die Ukraine Serie ab dem 25. April 2022 über den Onlineshop olafbenz.com.

Das Ukraine Projekt entwickelte sich inzwischen von einem kleinen Hilfskonvoi zu einer umfangreichen Hilfsaktion. So werden in Chemnitz ankommende Flüchtlinge unterstützt bei Unterbringung, Behördengängen und Integration in die Gesellschaft.

Die Belegschaft der Premium Bodywear AG engagiert sich darüber hinaus im privaten Bereich durch Sachspenden und die Aufnahme von Geflüchteten.