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11.09.2023

Project and technology study: Trends and Design Factors for Hydrogen Pressure Vessels

Die AZL Aachen GmbH, bekannter Innovationspartner für Industriekooperationen auf dem Gebiet der Leichtbautechnologieforschung, startet eines neuen Projekts mit dem Titel "Trends und Designfaktoren für Wasserstoffdruckbehälter". Das Projekt wird Fragestellungen der Industrie in Bezug auf die Wasserstoffspeicherung adressieren.


AZL Aachen GmbH, a recognized innovator in lightweight technologies research and industry collaboration, announces the initiation of a new project titled "Trends and Design Factors for Hydrogen Pressure Vessels". The project aims to address industry needs surrounding hydrogen storage.

Hydrogen has gained significant attention as a key technological solution for decarbonization, with high pressure storage and transportation emerging as vital components. Its applications extend from stationary storage solutions to mobile pressure vessels employed in sectors such as transportation and energy systems.

Die AZL Aachen GmbH, bekannter Innovationspartner für Industriekooperationen auf dem Gebiet der Leichtbautechnologieforschung, startet eines neuen Projekts mit dem Titel "Trends und Designfaktoren für Wasserstoffdruckbehälter". Das Projekt wird Fragestellungen der Industrie in Bezug auf die Wasserstoffspeicherung adressieren.


AZL Aachen GmbH, a recognized innovator in lightweight technologies research and industry collaboration, announces the initiation of a new project titled "Trends and Design Factors for Hydrogen Pressure Vessels". The project aims to address industry needs surrounding hydrogen storage.

Hydrogen has gained significant attention as a key technological solution for decarbonization, with high pressure storage and transportation emerging as vital components. Its applications extend from stationary storage solutions to mobile pressure vessels employed in sectors such as transportation and energy systems.

The AZL team, renowned for its high reputation in providing market and technology insights as well as developing component and production concepts in the format of Joint Partner Projects seeks for companies along the whole composite value chain interested in further developing their application know how in this economically highly relevant field.

The project will provide an in depth exploration of market insights, regulatory standards, and intellectual property landscapes. Beyond this, there is a dedicated focus on staying updated with state of the art and advancements in design, materials, and man ufacturing techniques.

An integral component of the project involves the creation of reference designs by AZL´s engineering team. The reference designs will encompass a variety of pressure vessel configurations and will consider a diverse range of materials and production concep ts.

With the scheduled project start in October 2023, and a project timeline of approximately nine months, AZL encourages companies active across the composite value chain to participate. Companies interested in participating or seeking further information should reach out directly to the AZL expert team.

Source:

Aachener Zentrum für integrativen Leichtbau

11.08.2023

Intertextile Shanghai Home Textiles 2023 taking place 16 – 18 August 2023

From 16 – 18 August 2023, 1,022 exhibitors from 13 countries and regions will occupy four halls and 100,000 sqm gross at the National Exhibition and Convention Center (Shanghai). This Autumn Edition of Intertextile Shanghai Home Textiles will return to its regular format, as a comprehensive platform held separately from Messe Frankfurt’s other autumn textile fairs. Complementing the strong lineup of exhibitors over all three days, a varied selection of fringe events will communicate key insights, offer industry specific inspiration, and facilitate cross-sector exchanges for fairgoers.

Buyers from 66 countries and regions have already pre-registered for the show, while a range of international brands are preparing to showcase their latest innovations. Multiple exhibitors will gather according to origin, with three country and region pavilions a must-see for fairgoers seeking exotic home textiles:

From 16 – 18 August 2023, 1,022 exhibitors from 13 countries and regions will occupy four halls and 100,000 sqm gross at the National Exhibition and Convention Center (Shanghai). This Autumn Edition of Intertextile Shanghai Home Textiles will return to its regular format, as a comprehensive platform held separately from Messe Frankfurt’s other autumn textile fairs. Complementing the strong lineup of exhibitors over all three days, a varied selection of fringe events will communicate key insights, offer industry specific inspiration, and facilitate cross-sector exchanges for fairgoers.

Buyers from 66 countries and regions have already pre-registered for the show, while a range of international brands are preparing to showcase their latest innovations. Multiple exhibitors will gather according to origin, with three country and region pavilions a must-see for fairgoers seeking exotic home textiles:

  • Belgium Pavilion: products on show include bedding fabrics and sets, curtains and curtain fabrics, sofa covers, upholstery, and much more. With the pavilion set to feature a number of Belgian brands, its highlighted exhibitors are Libeco and Love Home Fabrics.
  • Taiwan (China) Pavilion: multiple Taiwanese exhibitors, including JWL Fabrics Co Ltd, Maxland Home Textile Industrial Co Ltd, and Vanttex International Co Ltd, will demonstrate specific examples of the varied applications of their home textiles.
  • Türkiye Pavilion: organised by Uludag Textile Exporters’ Association (UTIB), the pavilion will showcase a range of curtains, upholstery fabrics, and other home textiles, from suppliers such as Aleran Tekstil Inşaat Gida Sanayi Ve Ticaret Ltd Şti, Küçükçalik Tekstil San Ve Tic A Ş and Weavers Tekstil San Ve Tic A Ş.

Beyond the pavilions, buyers can easily locate their desired home and contract textiles via conveniently placed product zones, covering categories such as curtain and curtain fabrics; sun protection and window shades; upholstery and sofa fabrics; furniture leather; bedding and editors; loungewear and bath; and rugs. Wide-ranging suppliers from China and beyond will showcase their various products, featuring international exhibitors such as Elastron – Leather & Fabrics, Morgan and PT Sinar Continental; and well-known domestic manufacturers including Hangzhou Aico Home Textile Co Ltd, Huatex International (Hangzhou) Co Ltd and Zhe Jiang Maya Fabric Co Ltd.

Fringe programme: keeping fairgoers up-to-date with range of industry developments
Business exchange at Intertextile Shanghai Home Textiles will once again be supplemented by multiple concurrent events, for home textile players to learn more about the latest industry innovations, as well as upcoming design trends. These include:

  • International Intertextile Trend Forum 2023–2024: held in the afternoon of day one, the event will be hosted by a prominent member of the ‘2023 – 2024 Intertextile International Lifestyle Trend’ trend committee, Mr Shen Lei, joined on the panel by multiple designers. They will discuss various impacts on designs, such as sustainability’s effect, the influence of emerging technologies, and international integration and localised expression.
  • IKASAS Japanese Home Design Gallery and themed seminar: the leading Japanese furniture brand IKASAS will utilise a display area to illustrate its unique design philosophy, by showcasing innovative furniture products that predominantly align with contemporary trends. The company’s founder, Mr Akiyuki Sasaki, will delve deeper into his design views in a seminar held on the morning of day one.
  • The New Power of Healthy Home Decoration Environment: a first-time collaboration with CRECC Full Decoration Council, the cross-sector conference in Hall 5.1 on day two will welcome keynote speakers from the real estate industry, to discuss topical insights at the intersection of realty and home textiles. The audience will come away with a widened scope of the different applications and demands of home textiles, and an ability to more accurately identify business opportunities within the property market.
Source:

Messe Frankfurt (HK) Ltd

Premium Group: Anita Tillmann hands over to Jörg Arntz Photo: Premium Exhibitions GmbH
Jörg Arntz and Anita Tillmann
12.07.2023

Premium Group: Anita Tillmann hands over to Jörg Arntz

The Premium Group, an European event and trade fair organiser for fashion and lifestyle, is entering a new chapter: founder Anita Tillmann is handing over to her business partner Jörg Arntz and the experienced management team. After almost 21 years of successful management, serial entrepreneur Anita Tillmann will retire from operating business at the end of this year. She will remain with the Premium Group as a strategic advisor.

The Premium Group, an European event and trade fair organiser for fashion and lifestyle, is entering a new chapter: founder Anita Tillmann is handing over to her business partner Jörg Arntz and the experienced management team. After almost 21 years of successful management, serial entrepreneur Anita Tillmann will retire from operating business at the end of this year. She will remain with the Premium Group as a strategic advisor.

Jörg Arntz, the long-standing managing director of Premium Group, will continue to lead the company as managing director, with the strategic support of Anita Tillmann. Operational implementation and content development will continue with the proven PREMIUM and SEEK teams in line with the formats. "I am delighted to have had Anita by my side over the past 10 years. The goal remains to strengthen the Premium Group's position as a forward-thinking and established platform in the national and international markets. We challenge traditional KPIs, develop sustainable business models hand-in-hand with the industry and share this know-how with our communities. We will continue to drive innovation and growth in close exchange with the industry. The demand for an organised industry meeting in Berlin is still very high. We are firmly convinced that the relevance of personal exchange will become even more important in the future and with it modern platforms like PREMIUM and SEEK."

Source:

Premium Exhibitions GmbH

22.05.2023

adidas to release existing YEEZY product

adidas announced it will begin selling some of the remaining inventory of adidas YEEZY products, with an initial release end of May 2023. A significant amount will be donated to selected organizations working to combat discrimination and hate, including racism and antisemitism. These include but are not limited to the Anti-Defamation League (ADL) and the Philonise & Keeta Floyd Institute for Social Change.  

The release will mark the first time that products have been available to consumers since adidas terminated the YEEZY partnership in October 2022. The products will be existing designs and designs initiated in 2022 for sale in 2023.  Additional releases of existing inventory are currently under consideration, but timing is yet to be determined. Today’s announcement has no immediate impact on the company’s current financial guidance for 2023.

adidas announced it will begin selling some of the remaining inventory of adidas YEEZY products, with an initial release end of May 2023. A significant amount will be donated to selected organizations working to combat discrimination and hate, including racism and antisemitism. These include but are not limited to the Anti-Defamation League (ADL) and the Philonise & Keeta Floyd Institute for Social Change.  

The release will mark the first time that products have been available to consumers since adidas terminated the YEEZY partnership in October 2022. The products will be existing designs and designs initiated in 2022 for sale in 2023.  Additional releases of existing inventory are currently under consideration, but timing is yet to be determined. Today’s announcement has no immediate impact on the company’s current financial guidance for 2023.

Since terminating the YEEZY partnership in October, adidas has been exploring multiple scenarios for the potential use of the existing YEEZY inventory. The process involved seeking feedback and listening to a diverse group of employees, organizations, communities, and consumers for how to responsibly manage the existing product. The company went ahead with already committed production orders after the partnership was terminated. This was done to help protect its supply chain partners from being negatively affected by cancellations.

More information:
adidas adidas AG Sportswear shoes
Source:

adidas AG

22.03.2023

Premium Group: Repositioning of trade shows PREMIUM and SEEK

The Premium Group have announced a repositioning of its flagship trade shows PREMIUM and SEEK.
     
The first change is the relocation of the event to its iconic location: the Station Berlin. The venue is a historic place, which has served as the home of the Premium Group trade shows in the past.
The event will also be shortened to two days instead of three days, with new opening hours from 10 am - 10 pm including networking events and parties. This is a reflection of the changing times and the need to provide more efficient business and networking opportunities for exhibitors and visitors, maximizing their time and investment.

PREMIUM and SEEK will be held together and focus on curated trends, lifestyle brands, and sophisticated fashion collections. The CONSCIOUS CLUB remains one of Europe's biggest platforms for sustainability in fashion showcasing promosing brands and developments. Brands, retailers, and visitors can expect a more surprising, and streamlined event. The booth concept will be limited to a maximum size of 100 sqm, with a new sustainable booth system.

The Premium Group have announced a repositioning of its flagship trade shows PREMIUM and SEEK.
     
The first change is the relocation of the event to its iconic location: the Station Berlin. The venue is a historic place, which has served as the home of the Premium Group trade shows in the past.
The event will also be shortened to two days instead of three days, with new opening hours from 10 am - 10 pm including networking events and parties. This is a reflection of the changing times and the need to provide more efficient business and networking opportunities for exhibitors and visitors, maximizing their time and investment.

PREMIUM and SEEK will be held together and focus on curated trends, lifestyle brands, and sophisticated fashion collections. The CONSCIOUS CLUB remains one of Europe's biggest platforms for sustainability in fashion showcasing promosing brands and developments. Brands, retailers, and visitors can expect a more surprising, and streamlined event. The booth concept will be limited to a maximum size of 100 sqm, with a new sustainable booth system.

The summer editions of PREMIUM, SEEK, and the CONSCIOUS CLUB will take place on the 11th & 12th of July 2023 in Berlin.

Source:

Premium Group

22.03.2023

ECHA seeks input on proposed PFAS restriction

The European Chemicals Agency invites interested parties to send in scientific and technical information on the manufacture, placing on the market and use of per- and polyfluoroalkyl substances (PFAS) by 25 September 2023.

The six-month consultation on the restriction proposal, prepared by the Danish, German, Dutch, Norwegian and Swedish authorities, opens on 22 March 2023 and closes on 25 September 2023 (23:59 Helsinki time).

The consultation is to give anyone with information on PFAS the opportunity to have their say. Of particular interest is information relevant to the risks, socio-economic aspects and alternative substances.

ECHA’s scientific committees for Risk Assessment (RAC) and for Socio-Economic Analysis (SEAC) will use the consultation input to evaluate the proposed restriction and form an opinion on it.

The European Chemicals Agency invites interested parties to send in scientific and technical information on the manufacture, placing on the market and use of per- and polyfluoroalkyl substances (PFAS) by 25 September 2023.

The six-month consultation on the restriction proposal, prepared by the Danish, German, Dutch, Norwegian and Swedish authorities, opens on 22 March 2023 and closes on 25 September 2023 (23:59 Helsinki time).

The consultation is to give anyone with information on PFAS the opportunity to have their say. Of particular interest is information relevant to the risks, socio-economic aspects and alternative substances.

ECHA’s scientific committees for Risk Assessment (RAC) and for Socio-Economic Analysis (SEAC) will use the consultation input to evaluate the proposed restriction and form an opinion on it.

An online information session will be held on 5 April. During the session, experts from ECHA and the five national authorities will explain the restriction process, the content of the proposal and how to participate in the consultation. They will also respond to questions from the participants.

The five national authorities submitted the universal proposal to restrict PFAS to ECHA on 13 January. The European Commission, together with the EU Member States, will eventually decide on the potential restriction based on the proposal and the committees’ opinion.

More information:
ECHA PFAS
Source:

ECHA

(c) adidas AG
21.12.2022

adidas Cultivate & B.L.O.O.M. Program elevates Black and Latinx Entrepreneurs

  • In Spring 2022, adidas announced its partnership with Impact Hub and Blavity.org to launch a new program called Cultivate & B.L.O.O.M. (Building Legacies Out of Movements), an accelerator program for social entrepreneurs of color.
  • Through knowledge sharing and funding, the program cultivates a thriving ecosystem for changemakers to accelerate impact and deliver initiatives at the intersection of sport, equity and creativity for Black and Latinx communities.

In Spring 2022, adidas announced its newest program, Cultivate & B.L.O.O.M., designed to equip entrepreneurs of color with tools and resources to enable them to accelerate growth and maximize impact. As part of adidas’ United Against Racism commitments and celebration of boundary-breaking Black women, Cultivate & B.L.O.O.M. is further closing the opportunity gap that exists for Black and Latinx social entrepreneurs by elevating, co-creating with and funding entrepreneurs creating change in their communities.

  • In Spring 2022, adidas announced its partnership with Impact Hub and Blavity.org to launch a new program called Cultivate & B.L.O.O.M. (Building Legacies Out of Movements), an accelerator program for social entrepreneurs of color.
  • Through knowledge sharing and funding, the program cultivates a thriving ecosystem for changemakers to accelerate impact and deliver initiatives at the intersection of sport, equity and creativity for Black and Latinx communities.

In Spring 2022, adidas announced its newest program, Cultivate & B.L.O.O.M., designed to equip entrepreneurs of color with tools and resources to enable them to accelerate growth and maximize impact. As part of adidas’ United Against Racism commitments and celebration of boundary-breaking Black women, Cultivate & B.L.O.O.M. is further closing the opportunity gap that exists for Black and Latinx social entrepreneurs by elevating, co-creating with and funding entrepreneurs creating change in their communities.

Through an intentional selection process, eight Black women social entrepreneurs were identified to participate in the first-ever Cultivate & B.L.O.O.M. cohort. The first cohort kicked off in July 2022 and will graduate in March 2023.

Throughout their nine months in the program, entrepreneurs have access to a tailored portfolio of resources and opportunities from within and outside of the adidas ecosystems that will serve to accelerate their impact. These resources include funding, access to industry experts, mentorship, workshops, fireside chats and visibility into adidas’ networks.

After graduating from the program, participants become a partner in the “Innovation Network”, a network of social impact partners that seek to drive forward change within their communities and organizations. This portfolio of partners will enable adidas to continue strengthening the diversity of our partnership network, increase our reach within key markets and deepen our relationships over time.

Source:

adidas AG

(c) Indorama Ventures Public Company Limited
20.12.2022

Indorama Ventures and Faurecia: New range of cushioning solutions for automotives

  • Auraloop is a brand-new range of cushioning solutions made from an innovative structure of Polyester-based fibers, 100% recyclable, aimed at the mobility markets
  • One of the objectives of Auraloop is a twofold reduction in the carbon footprint of car seat pads, currently made from polyurethane foam
  • Auraloop offers an increased level of performance in terms of thermal comfort and durability

R&D teams within the Faurecia seating activity have recently penned an exclusive development agreement with Indorama Ventures. This partnership between Indorama Ventures and Faurecia, a company of FORVIA Group which is one of the largest automotive industry suppliers, has the aim of developing Auraloop, a new range of cushioning solutions for the mobility markets and intended to replace polyurethane foam currently used in car seats.

  • Auraloop is a brand-new range of cushioning solutions made from an innovative structure of Polyester-based fibers, 100% recyclable, aimed at the mobility markets
  • One of the objectives of Auraloop is a twofold reduction in the carbon footprint of car seat pads, currently made from polyurethane foam
  • Auraloop offers an increased level of performance in terms of thermal comfort and durability

R&D teams within the Faurecia seating activity have recently penned an exclusive development agreement with Indorama Ventures. This partnership between Indorama Ventures and Faurecia, a company of FORVIA Group which is one of the largest automotive industry suppliers, has the aim of developing Auraloop, a new range of cushioning solutions for the mobility markets and intended to replace polyurethane foam currently used in car seats.

“By setting out these initial milestones in our close-knit collaboration with Faurecia, this partnership is an integral part of Indorama Ventures’ commitment to expand its existing Polyester (PET)-based portfolio and related activities into wider areas. By bringing together two leading players in the automotive industry, we aim to open up further growth opportunities for both partners”, stated Arnaud Closson, Chief Executive Officer at Indorama Ventures’ Mobility Group / Fibers Segment.

“Auraloop will replace those materials currently used in car seating with innovative and sustainable materials, based on polyester fibers that offer a total recyclability of 100%. This new material will allow for a twofold reduction in the carbon footprint of car seat pad solutions compared to current materials”, explains Nicolas Michot, Director of Technology at Faurecia Seating. Development of this product, which paves the way towards wider commercial release in two or three years, falls within the FORVIA Group strategy of going carbon neutral by 2045. For this, the group is seeking to root its commercial offer fully in the circular economy, with the development and production of sustainable cutting-edge materials under the banner of MATERI’ACT.

Auraloop offers a range of new perspectives in terms of seating comfort thanks to a more open fiber structure and permeability for air than current seating pad solutions, the breathability of seating is improved, enabling a better passive thermal regulation of occupants. The durability of seating is also increased by limited subsidence of the seat over its lifetime. The market for comfort aboard vehicles is constantly growing. The development of Auraloop falls within this dynamic, with a product offering significantly improved performances in terms of static, dynamic and welcoming comfort.

Source:

Indorama Ventures Public Company Limited

(c) adidas AG
RIMOWA x adidas NMD S1
14.11.2022

adidas Originals and RIMOWA announce collaborative partnership

adidas and RIMOWA have come together to announce their inaugural capsule collection that seeks to offer explorers of the world the perfect tools to navigate and escape the cities of today.

Exclusively made in Germany, the cross-category collection features two contemporary designs: RIMOWA’s first-ever aluminium backpack and the ADIDAS NMD_S1 sneaker.

The RIMOWA x ADIDAS NMD_BACKPACK boasts new technical solutions that makes it suitable for outdoor needs and overnight trips. Made from RIMOWA’s signature grooved aluminium, it features a number of thoughtful functionalities, from padded utility shoulder straps fitted with a carabin and thumb loops to rope weight-bearing straps and grab handle. The piece also features foam ridges inspired by ADIDAS Boost foam overlaying the backpack’s grooved surface to ensure comfort, as well as an elasticated webbing running through its middle to secure the backpack onto the suitcase’s telescopic tubes. To allow for flat packing, a detachable gusset opens the backpack to reveal two deep zipped pockets, as well as a 16-inch laptop pocket inscribed with both brands’ logos.

adidas and RIMOWA have come together to announce their inaugural capsule collection that seeks to offer explorers of the world the perfect tools to navigate and escape the cities of today.

Exclusively made in Germany, the cross-category collection features two contemporary designs: RIMOWA’s first-ever aluminium backpack and the ADIDAS NMD_S1 sneaker.

The RIMOWA x ADIDAS NMD_BACKPACK boasts new technical solutions that makes it suitable for outdoor needs and overnight trips. Made from RIMOWA’s signature grooved aluminium, it features a number of thoughtful functionalities, from padded utility shoulder straps fitted with a carabin and thumb loops to rope weight-bearing straps and grab handle. The piece also features foam ridges inspired by ADIDAS Boost foam overlaying the backpack’s grooved surface to ensure comfort, as well as an elasticated webbing running through its middle to secure the backpack onto the suitcase’s telescopic tubes. To allow for flat packing, a detachable gusset opens the backpack to reveal two deep zipped pockets, as well as a 16-inch laptop pocket inscribed with both brands’ logos.

The RIMOWA x ADIDAS NMD_S1 iteration features the futuristic sneaker’s signature Primeknit uppers in a titanium-inspired colourway, with the flexible ADIDAS Boost midsole in a light, almost translucent base colour.

More information:
adidas rimowa Sportswear
Source:

adidas AG

(c) Robin Inizan – Lucas Pavy Production
Tearing line by ANDRITZ in operation at the Renaissance Textile plant
11.11.2022

Renaissance Textile starts up the first textile recycling line by ANDRITZ in France

Renaissance Textile in Laval, France has successfully started up a complete textile recycling line, delivered, installed, and commissioned by ANDRITZ Laroche, part of the international technology group ANDRITZ.

The ANDRITZ textile recycling equipment enabled Renaissance Textile to become the first French recycling platform dedicated to industrial end-of-life textiles. The project aims to produce new fibers from the collected post-consumer apparel, which will be used to weave new recycled fabrics in the end.

The new 12,000 m² plant is equipped with a complete tearing line whose design is the result of close collaboration between R&D specialists from ANDRITZ Laroche and Renaissance Textile, as well as customized trials carried out jointly by the two parties at the ANDRITZ technical center in Cours, France.

Renaissance Textile in Laval, France has successfully started up a complete textile recycling line, delivered, installed, and commissioned by ANDRITZ Laroche, part of the international technology group ANDRITZ.

The ANDRITZ textile recycling equipment enabled Renaissance Textile to become the first French recycling platform dedicated to industrial end-of-life textiles. The project aims to produce new fibers from the collected post-consumer apparel, which will be used to weave new recycled fabrics in the end.

The new 12,000 m² plant is equipped with a complete tearing line whose design is the result of close collaboration between R&D specialists from ANDRITZ Laroche and Renaissance Textile, as well as customized trials carried out jointly by the two parties at the ANDRITZ technical center in Cours, France.

The new clothing produced based on this type of circular economy model thus reflects the social and sustainability commitments of Renaissance Textile in terms of decarbonizing the textile industry, the fight against global warming, autonomy in raw material sourcing, and promotion of local staffing, particularly for people who have been unemployed for a long time or are seeking to enter the labor market for the first time. By 2025, for example, Renaissance Textile plans to create no less than 110 direct jobs.

(c) IDTechex
13.10.2022

Innovations in wearable sensor technology through watches and skin patches

IDTechEx report: Wearable Sensors 2023-2033

Overall, this report provides insight into how wearable sensors could be integrated into society long term - the technology underpinning value within the trend towards 'the quantified self'. The main drivers for growth identified are digital health and remote patient monitoring, extended reality, and the metaverse and performance analytics of athletes and sports people.

IDTechEx report: Wearable Sensors 2023-2033

Overall, this report provides insight into how wearable sensors could be integrated into society long term - the technology underpinning value within the trend towards 'the quantified self'. The main drivers for growth identified are digital health and remote patient monitoring, extended reality, and the metaverse and performance analytics of athletes and sports people.

More people than ever before are turning to wearable sensors to monitor their activity levels. Despite its origin in simple step counting, the market for wearable sensors is expanding into the more complex arena of health monitoring. Innovations in wearable sensor technology are expanding the envelope of biometrics accessible through watches and skin patches, addressing the rising demand for remote patient monitoring and decentralized clinical trials but also increasing consumer expectations. This includes easier access to health data, and extends further to sensor integration into headsets and accessories for immersive AR/VR experiences.
 
Motion sensors finding applications beyond step counting
Motion sensing hardware is well established, with accelerometers integrated into almost every wearable. Therefore, as profit margins for manufacturers diminish with commoditization, expanding the application space is crucial to maintain growth. This report provides an outlook for emerging use cases such as health insurance rewards, clinical trials, and professional athlete monitoring.
 
Optical sensors seeking to go further than heart-rate detection
Smart-watch wearers are familiar with the red and green lights on the back of their devices, used to obtain heart-rate data or blood oxygen and further analyzed for insights into calorie burn, VO2 max, and sleep quality.
Sensor developers are interested in pushing the boundaries of what can be measured non-invasively with light - whether it be through new software to analyze photoplethysmography (PPG) signals or new hardware for spectroscopy. Multiple companies are competing to lead in the commercialization of wearable blood pressure, with others setting their sights on ambitious 'clinic on the wrist' devices to replace common hospital tests and even glucose monitoring. This report appraises the potential for optical sensors, and overviews challenges for calibration requirements and regulatory approval.
 
Monitoring of the heart, muscle, and brain
Incorporating conductive materials into wearable technology is a simple concept. However, it has led to a vast variety of wearables sensors including wet electrodes stuck on the skin to measure the heart, dry electrodes in headphones to analyze brain signals, and microneedles within skin patches to quantify muscle movements. As such, this also creates a broad application space for electrodes ranging from vital sign monitoring and sleep analysis for healthcare, to emotional response and stress monitoring for marketing and productivity. This report dedicates a section to the four key categories of electrodes: wet, dry, microneedle, and electronic skin. This includes a summary of key material and manufacturing requirements.
 
Wearable sensors are fundamental to continuous monitoring of health, fitness, and wellness. As applications for wearable technology grow, there are increasing opportunities for sensors that detect parameters ranging from glucose levels to pressure and from motion to temperature. Based on a decade of market research on wearable technology hardware, this report analyses the technological and commercial landscape of this growing industry, both today and into the future. IDTechEx's research in wearables tracks the progress of over 50 wearable electronic product types. Within each of these products, a key focus of the research has been understanding and characterizing the prevalence of sensor types integrated into each.

More information:
wearable sensors IDTechex
Source:

IDTechex

12.07.2022

Premium Group: Sucessful restart in Berlin

The premiere of the large Premium Group event cosmos in Berlin was with a number of visitors of 70% compared to before Corona a great success. The new combination of B2B and D2C, entertainment and edutainment, fashion and culture provided a lot of exchange, new input, ideas, contacts and 360 degree inspiration.

In focus: content & communication
With the conferences FASHIONTECH, CONSCIOUS CLUB Conference and The Ground Talks, the Premium Group Team put an additional focus on communication and edutainment. Important topics such as diversity, wellbeing, metaverse and sustainability were discussed and relevant lessons learned for the market, brands and consumers.

The premiere of the large Premium Group event cosmos in Berlin was with a number of visitors of 70% compared to before Corona a great success. The new combination of B2B and D2C, entertainment and edutainment, fashion and culture provided a lot of exchange, new input, ideas, contacts and 360 degree inspiration.

In focus: content & communication
With the conferences FASHIONTECH, CONSCIOUS CLUB Conference and The Ground Talks, the Premium Group Team put an additional focus on communication and edutainment. Important topics such as diversity, wellbeing, metaverse and sustainability were discussed and relevant lessons learned for the market, brands and consumers.

“Restart was a statement!”
“It's been quite a rodeo ride putting together two B2B trade shows, one D2C festival, three conferences, parties, dinners and receptions for so many different audiences and all while the pandemic continues in full swing – barring the rain and flight chaos. I would have wished that even more visitors would have come, but overall the restart was much better than expected. It was definitely an announcement." Anita Tillmann, Managing Partner Premium Group

New togetherness, new exchange, new ideas
With the premiere of the festival for style & culture, The Ground, young consumers and Berlin communities from GenZ and GenY were part of the Premium Group event cosmos for the first time. Almost 6000 fashion enthusiasts and trade visitors came together at The Ground. Exciting conversations, interactive fire moments and cool shows created a special vibe in and around the Palais am Funkturm. The focus was on young target groups wearing, feeling and thinking. How brands can reach young customers, communicate with them and build trust and much more.

New community through 'Larger than Life Ball'
On Saturday, the day with the most visitors at The Ground, the spectacular ballroom event, the Larger than Life Ball, curated by The House of Gorgeous Gucci in the summer garden of the Palais, caused enthusiasm. Numerous stars and friends of the international LGBTQ+ scene from New York, Rio de Janeiro and Berlin celebrated a colourful open-air party for over 5 hours with cool music and live MC, sensational outfits, plateau heels and wild vogueing and dance competitions on a water catwalk.

Must have PEACE charity initiative
The must-have PEACE merch collection initiated because of the Ukraine war in favour of Be An Angel e.v. was very well received. The sale of limited-edition clothing and accessories from Carry, Closed, Drykorn, Eastpak, Lala Berlin, Lee, Le Specs, MCM, Merz b. Swans and Wranglers as well as generous donations from Boss, among others, brought in a total of almost 15,000 euros. The remaining stocks are promoted and sold via influencer accounts.

January 2023: Happy Birthday, PREMIUM!
The next Premium Group event cosmos will take place from Tuesday, January 17th to Thursday, January 19th, 2023 with a B2B focus again at the Berlin exhibition centre. The focus is on a big anniversary: the PREMIUM will be 20 years old! After the successful kick-off, the CONSCIOUS CLUB Conference will also be further developed for the next round.

The Berlin Fashion Week and Premium Group events will take place at the same time again from 2023.

Facts

  • Premium Group event cosmos
  • 2 trade shows: PREMIUM and SEEK
  • 1 festival: The Ground
  • 3 conferences: FASHIONTECH, CONSCIOUS CLUB Conference, The Ground Talks
  • More than 800 participating brands
  • 45,000 sqm total area
  • 50 talks & panels with 85 speakers
  • Newcomer brands: 230 at PREMIUM, 134 at SEEK
Source:

PREMIUM Exhibitions GmbH     

(c) PREMIUM Exhibitions GmbH
07.07.2022

Premium Group celebrates Opening of the new Event Cosmos

On July 7, the fashion industry met again at all events of the Premium Group - the two fashion fairs PREMIUM and SEEK, the new GenZ festival The Ground, the conference format FASHIONTECH and the conference newcomers CONSCIOUS CLUB Conference and The Ground Talks - in a common location at Messe Berlin.

From trade visitors to fashion enthusiasts, everyone wanted to see what happens when B2B and D2C come together and when a large as well as inspirational hub is created for topics related to fashion, trends, retail, culture, sexuality, marketing, social media, sustainability, NFTs, metaverse and more. What happens when trade fair stands become experience spaces, brands meet consumers and a stage programme full of edutainment is presented.

On Wednesday, 6 July, Anita Tillmann, Jörg Arntz and the Premium Group Team were welcomed back in by the Senate of the State of Berlin in the presence of Stephan Schwarz, Senator for Economics, Energy and Public Enterprises, in the historic Bärensaal of the Berlin City Hall.

On July 7, the fashion industry met again at all events of the Premium Group - the two fashion fairs PREMIUM and SEEK, the new GenZ festival The Ground, the conference format FASHIONTECH and the conference newcomers CONSCIOUS CLUB Conference and The Ground Talks - in a common location at Messe Berlin.

From trade visitors to fashion enthusiasts, everyone wanted to see what happens when B2B and D2C come together and when a large as well as inspirational hub is created for topics related to fashion, trends, retail, culture, sexuality, marketing, social media, sustainability, NFTs, metaverse and more. What happens when trade fair stands become experience spaces, brands meet consumers and a stage programme full of edutainment is presented.

On Wednesday, 6 July, Anita Tillmann, Jörg Arntz and the Premium Group Team were welcomed back in by the Senate of the State of Berlin in the presence of Stephan Schwarz, Senator for Economics, Energy and Public Enterprises, in the historic Bärensaal of the Berlin City Hall.

DThe Premium Group events will continue until Saturday evening, 9 July. The entire stage programme will also be streamed live on the Premium Group website

Source:

PREMIUM Exhibitions GmbH     

(c) adidas AG
07.07.2022

adidas Originals presents: “Always Original” Fall/Winter 2022 Drop One

This season, adidas Originals returns with the next installment of its “Always Original” initiative. First assembled in 2021 to pay homage to the multifaceted identities of women and non-binary folks, the “Always Original Collective” takes centre stage again, as the brand with the Three Stripes turns its focus to representing allyship in originality with a new collection and campaign made to fit every story.

The drop one offering has been designed for everyone – no matter their size, shape, gender, or style. Celebrating all forms of originality each piece is available in an extended size run and boasts lace constructions that are as versatile as the moves of those the collection was designed for. Created to allow everyone to express their individuality, the garments on offer reimagine adidas’ sporting history for a new generation of changemakers while the footwear selection features updated takes on the Forum Low and the Astir W silhouettes.

This season, adidas Originals returns with the next installment of its “Always Original” initiative. First assembled in 2021 to pay homage to the multifaceted identities of women and non-binary folks, the “Always Original Collective” takes centre stage again, as the brand with the Three Stripes turns its focus to representing allyship in originality with a new collection and campaign made to fit every story.

The drop one offering has been designed for everyone – no matter their size, shape, gender, or style. Celebrating all forms of originality each piece is available in an extended size run and boasts lace constructions that are as versatile as the moves of those the collection was designed for. Created to allow everyone to express their individuality, the garments on offer reimagine adidas’ sporting history for a new generation of changemakers while the footwear selection features updated takes on the Forum Low and the Astir W silhouettes.

Launching alongside the main Fall/Winter 2022 drop one selection is an expressive capsule collection co-created directly with the “Always Original Collective”. Inspired by each member’s interpretation of two key words – Belonging and Community – the capsule offers a host of bold and dynamic graphic pieces.

The first seasonal drop is accompanied by the arrival of an undeniably optimistic campaign centering on four members of the collective – Jari Jones, Amani, Naomi Otsu, and Lena Waithe – and inspired by the slogan: “They’ve been here for us. Now it’s our turn.”

The campaign visuals spotlight the shops and small businesses that helped to shape the lives of each dynamic changemaker: Yu & Me Book Store, Le’Jemalik Beauty Salon, Hibiscus Brew Coffee Shop, and Savant Studios. Putting the focus on those who have been there all along, the campaign seeks to demonstrate the power of allyship in communities around the world.

More information:
adidas adidas Originals clothing
Source:

adidas AG

PREMIUM GROUP & JOOR present their first Hybrid Trade Fair Platform (c) Premium Exhibitions GmbH
09.06.2022

PREMIUM GROUP & JOOR present hybrid Trade Fair Platform

Premium Group and JOOR have renewed their partnership to power the SS23 PREMIUM and SEEK trade shows through JOOR’s digital platform, underpinning their belief in the power of a hybrid approach to wholesale.

From 7 - 9 July, buyers visiting the shows in Berlin will be able to learn more about and shop from exhibitors in a new hybrid way. Buyers can discover the full PREMIUM and SEEK portfolio of brands both in-person and online 24/7 by visiting JOOR Passport, JOOR's digital trade show destination.

Premium Group and JOOR have renewed their partnership to power the SS23 PREMIUM and SEEK trade shows through JOOR’s digital platform, underpinning their belief in the power of a hybrid approach to wholesale.

From 7 - 9 July, buyers visiting the shows in Berlin will be able to learn more about and shop from exhibitors in a new hybrid way. Buyers can discover the full PREMIUM and SEEK portfolio of brands both in-person and online 24/7 by visiting JOOR Passport, JOOR's digital trade show destination.

Premium Group unites its various show locations to one cosmos for SS23 at Messe Berlin. The PREMIUM and SEEK shows will be joined by two further components— The Ground is a D2C creative platform for brands and consumers to meet, connect, and collaborate through one-of-a-kind experiences, engaging content, and innovative products, while FASHIONTECH, features masterclasses and panel discussions from the fashion industry’s most brilliant minds. A calendar of content includes deep dives into strong, successful, and sustainable strategies. As part of the content offer, JOOR will facilitate a masterclass on ‘Digital Wholesale’ and a future-looking roundtable discussion with four leading fashion brands on the FASHIONTECH stage.

Throughout the duration of the show, in-person buyers and visitors will have the ability to shop via the Premium Group mobile app. By simply scanning a brand’s corresponding QR code, visitors will link to the brand’s custom profile on JOOR Passport and be able to shop collections directly on the platform. JOOR Passport will also extend the duration of the shows by up to three months, allowing brands to continue wholesale selling digitally outside the window of the physical show.

JOOR and Premium Group’s flexible hybrid format allows visitors and brands a seamless digital and physical introduction to each other and their collections, the opportunity to connect in an efficient, effective, and longer term way, and the convenience to shop the show 24 hours a day from anywhere in the world.

Brands participating include Drykorn, Closed, Bertoni of Denmark, Veja, Ecoalf, Wrangler and Absolut Cashmere.

Source:

Premium Exhibitions GmbH

(c) PREMIUM Exhibitions GmbH
20.05.2022

Premium Group reveals first highlights of the new event cosmos

From 7 - 9 July, the who's who of the fashion industry and the entire fashion ecosystem will finally meet again in person at the events of the Premium Group at Messe Berlin! For business and exchange, for new experiences and impulses, for new brands and above all for one thing: for a new togetherness!

As usual, the trade shows PREMIUM and SEEK as well as the conference format FASHIONTECH are reserved for business professionals - who can find inspiration on site entirely. With the new D2C festival ‘The Ground – Celebration of Style & Culture’, young consumers and fashion enthusiasts from GenZ and GenY as well as the international community living in Berlin are invited to the exhibition grounds for the first time.

From 7 - 9 July, the who's who of the fashion industry and the entire fashion ecosystem will finally meet again in person at the events of the Premium Group at Messe Berlin! For business and exchange, for new experiences and impulses, for new brands and above all for one thing: for a new togetherness!

As usual, the trade shows PREMIUM and SEEK as well as the conference format FASHIONTECH are reserved for business professionals - who can find inspiration on site entirely. With the new D2C festival ‘The Ground – Celebration of Style & Culture’, young consumers and fashion enthusiasts from GenZ and GenY as well as the international community living in Berlin are invited to the exhibition grounds for the first time.

More than fashion: 360-degree inspiration at The Ground Festival
At The Ground, industry professionals meet young enthusiasts to inspire each other and discover new worlds. The Ground presents a completely new mix of topics, brands and partners around beauty, music, sport, play, soul and talks. Fashion is the connecting element of The Ground and runs through all areas. Creative and interactive brand presentations meet pre-loved and vintage store pop-ups, inspiring panel talks, sports and mental health workshops and live performances.

In the name of peace and unity: The Ground Festival opened by #FashionUnites Parade
On 7 July, the first The Ground Festival will open with a colourful parade through the capital. Together with the PLATTE.Berlin community, The Ground is organising a parade under the motto #FashionUnites starting at noon from the Victory Column through the west to the festival location of the Berlin exhibition centre. Accompanied by a Berlin DJ, everyone is invited to take part in the parade and can register here and thus also receive free access to The Ground on the first day of the festival.

High-profile charity campaign: The Ground launches 'MUST-HAVE PEACE Merch Collection'
Due to the ongoing war situation in Ukraine, the makers behind The Ground have launched a charity campaign: the MUST-HAVE PEACE Merch Collection. In this exclusive collaboration, players and brands such as Closed, Drykorn, Eastpak, Lala Berlin, Lee and others design one piece of merch each (denim jackets, shirts, shorts, bags) that can be bought during The Ground Festival.

New hub for sustainability: the SEEK Conscious Club
SEEK has always been a magnet for brands and people who have a common vision, tackle things and get them on the road. With the new SEEK Conscious Club, there will be a separate exhibition area focusing on sustainability - more than 80 sustainable brands are joining the club already.

New brand worlds at PREMIUM
This July, PREMIUM will be divided into three sections for the first time: High, Icon and Volume. High is the new home for brands that operate in the market above the premium segment. These include Lala Berlin, Nove, Helene Galwas and Jane Kønig. Icon covers the classic premium segment from Strellson and Seidensticker to Mos Mosh and Denham to Young Poets Society and Fabienne Chapot, and Volume is the new area for commercially successful brands that approach premium from the middle of the market. Here you will find brands like Gerry Weber, Mexx, Pierre Cardin or Miracle of Denim.

The Content Stage program
The stage program will reflect all relevant topics of the fashion ecosystem as part of the new Premium Group cosmos.

  • It starts on the first day of the fair, Thursday 7 July, with the popular FASHIONTECH conference.
  • On 8 July, the SEEK Conscious Club will host an extensive stage program on the subject of sustainability in all its facets for the first time.
  • On Saturday, 9 July, the stage will become the entertainment spotlight for The Ground visitors.
09.05.2022

EURATEX is reaching out to the Ukrainian Textile industry

EURATEX has launched its EU-Ukraine Textile Initiative (EUTI), which aims at facilitating cooperation between European and Ukrainian textile and apparel companies. EUTI offers a single contact point for Ukrainian companies who seek support and cooperation with EU counterparts, and vice versa. That connection will be helpful to match supply and demand (e.g. there are many requests for supplies of fabrics), engage in public procurement, offer company-to-company support.

The service will be coordinated by EURATEX in close cooperation with UKRLEGPROM, Ukrainian Association of enterprises of textile & leather industry. Olena Garkusha, an experienced manager coming from the Ukrainian textile industry and now based in Brussels, will act as contact point.

EURATEX has launched its EU-Ukraine Textile Initiative (EUTI), which aims at facilitating cooperation between European and Ukrainian textile and apparel companies. EUTI offers a single contact point for Ukrainian companies who seek support and cooperation with EU counterparts, and vice versa. That connection will be helpful to match supply and demand (e.g. there are many requests for supplies of fabrics), engage in public procurement, offer company-to-company support.

The service will be coordinated by EURATEX in close cooperation with UKRLEGPROM, Ukrainian Association of enterprises of textile & leather industry. Olena Garkusha, an experienced manager coming from the Ukrainian textile industry and now based in Brussels, will act as contact point.

EU exports to Ukraine reached €1.3 bln in 2021 (13th market), whereas imports from Ukraine reached €500 mln (21st place). There is potential to expand that relationship, both in the short term - to respond to urgent needs, e.g. in military and medical fabrics - but also in the longer run; as partner in the PEM Convention, Ukraine can play an important role in Europe’s textile and apparel supply chain. The proposed suspension of tariffs on imported products from Ukraine by the EU will offer further opportunities.

EURATEX Director General Dirk Vantyghem commented: “Supporting the textile industry is our way to help the people of Ukraine. We encourage our European members to connect via EUTI and develop sustainable partnerships.”

Tetyana Izovit, President-Chief of the Board of UKRLEGPROM welcomed the initiative: “Today, we have many textile and  apparel  companies in Ukraine with expertise and skilled workers; they are able and willing to work with EU, but lack the contacts, customers and supplies. EUTI will help them.”

(c) PCMC, Barry-Wehmiller
05.05.2022

PCMC opens Packaging Innovation Center for printing and packaging industries

Paper Converting Machine Company (PCMC), part of Barry-Wehmiller, welcomed 70-plus customers, suppliers and area supporters to its new Packaging Innovation Center on April 26 for a ribbon-cutting ceremony, tour and overview presentation.

Located at PCMC’s headquarters in Green Bay, the facility — focused on the printing and packaging industries — will serve as a resource for training, demonstrations and industry trials, along with research and development opportunities. The new center features the latest equipment for plate mounting, anilox roll laser cleaning, and central impression and inline flexographic printing.

PCMC’s current partners at the center include 3M, All Printing Resources Inc., AV Flexologic, Clean Planet, Fox Valley Flexo Services, Harper Corporation of America, Interflex Laser Engravers, INX International Ink Co., Miraclon, Rossini s.p.a., Sandon Global, tesa SE, Wikoff Color Corporation and XSYS, in addition to Hudson-Sharp, which is part of PCMC. In the future, PCMC will seek to expand the center’s capabilities by collaborating with additional innovative companies serving the flexographic printing industry.

Paper Converting Machine Company (PCMC), part of Barry-Wehmiller, welcomed 70-plus customers, suppliers and area supporters to its new Packaging Innovation Center on April 26 for a ribbon-cutting ceremony, tour and overview presentation.

Located at PCMC’s headquarters in Green Bay, the facility — focused on the printing and packaging industries — will serve as a resource for training, demonstrations and industry trials, along with research and development opportunities. The new center features the latest equipment for plate mounting, anilox roll laser cleaning, and central impression and inline flexographic printing.

PCMC’s current partners at the center include 3M, All Printing Resources Inc., AV Flexologic, Clean Planet, Fox Valley Flexo Services, Harper Corporation of America, Interflex Laser Engravers, INX International Ink Co., Miraclon, Rossini s.p.a., Sandon Global, tesa SE, Wikoff Color Corporation and XSYS, in addition to Hudson-Sharp, which is part of PCMC. In the future, PCMC will seek to expand the center’s capabilities by collaborating with additional innovative companies serving the flexographic printing industry.

Source:

PCMC, Barry-Wehmiller

25.04.2022

Global Organic Textile Standard (GOTS) seeks public input for standard revision

The worldwide leading textile processing standard for organic fibres, Global Organic Textile Standard (GOTS), seeks public input as it begins the revision process for GOTS standard version 7.0.

As a solution for sustainability-related challenges in textile processing, GOTS sets strict and binding requirements regarding ecological and social parameters. These are updated every three years in an open and transparent revision process which fosters constant progress towards the development of better textile processing methods. In this process of continuous improvement, GOTS collaborates with all relevant international stakeholders, including the textile and apparel industry, chemical suppliers, organic farming and environmental organisations, workers' rights groups and labour unions, to ensure ongoing relevance and account for changes in the industry.

The initial period of public input runs from 14 April through 12 June. During this phase, all interested parties, including industry representatives, NGO’s and consumers, are encouraged to participate by submitting comments, feedback, and ideas through GOTS’s online portal.

The worldwide leading textile processing standard for organic fibres, Global Organic Textile Standard (GOTS), seeks public input as it begins the revision process for GOTS standard version 7.0.

As a solution for sustainability-related challenges in textile processing, GOTS sets strict and binding requirements regarding ecological and social parameters. These are updated every three years in an open and transparent revision process which fosters constant progress towards the development of better textile processing methods. In this process of continuous improvement, GOTS collaborates with all relevant international stakeholders, including the textile and apparel industry, chemical suppliers, organic farming and environmental organisations, workers' rights groups and labour unions, to ensure ongoing relevance and account for changes in the industry.

The initial period of public input runs from 14 April through 12 June. During this phase, all interested parties, including industry representatives, NGO’s and consumers, are encouraged to participate by submitting comments, feedback, and ideas through GOTS’s online portal.

“We are looking forward to receiving input from stakeholders around the world for GOTS version 7.0. This open call for feedback is part of what keeps our certification requirements up-to-date with the most cutting-edge developments in the industry,” says GOTS Managing Director Rahul Bhajekar.

Beginning in 2022, the revision process will follow the newly developed Standard Setting Procedure, which provides for the constitution of a Standard Revision Committee (SRC) for each revision. This group will serve as the pivotal force behind decisions about the revisions. The SRC consists of experts from different stakeholder groups, including associations, organisations, companies and individuals. All input received by June 12 will be carefully considered by the SRC as well as compiled and made public for an additional 30-day consultation period later this year. All drafts of the standard will also be made public. GOTS standard version 7.0 will be finalised in early 2023, and will be available on the GOTS website.

The timeline for the revision to GOTS version 7.0 is as follows:

  1. Constitution of GOTS SRC- April 2022
  2. Release of first revision draft for public consultation - 14 April 2022
  3. First public consultation period - 60 days (April 14 to June 12)
  4. Deliberations by the SRC on input received - May to August 2022
  5. Release of second revision draft for public consultation - September 2022
  6. Second public consultation period - 30 days from release
  7. Deliberations by the SRC on input received - October to November 2022
  8. Finalisation of GOTS version 7.0 - February 2023
  9. Release of GOTS version 7.0 - March 2023
More information:
GOTS revision stakeholder
Source:

GOTS

(c) PREMIUM Exhibitions GmbH
25.03.2022

Premium Group presents: The Ground Festival

Premium Group presents its D2C festival The Ground, which premieres from 7 - 9 July at Messe Berlin. The Ground is a new event format where fashion, lifestyle, culture, and diverse perspectives are merged. It was founded to bring brands and consumers together to build a better future through celebration and collective action.

Over three days, guests from across Europe will meet up to experience innovative brand pop-ups with stories and collections, panel talks, live music, physical and mental health activations, and even step inside the Metaverse.

Power of purpose
The Ground mainly targets Gen Z which is driven by a deep sense of purpose. The 18-29 year olds expect the brands they support to share the same values. Their priorities are sustainability, relationships, health and wellness, work and education as well as inclusivity and individuality.

The Ground features six distinct areas where visitors can take part in different experiences: Sport, Beauty, Music, Play, Soul and Talk provide inspiration and many moments to learn. Fashion is featured throughout all areas and is the connecting element of The Ground.

Premium Group presents its D2C festival The Ground, which premieres from 7 - 9 July at Messe Berlin. The Ground is a new event format where fashion, lifestyle, culture, and diverse perspectives are merged. It was founded to bring brands and consumers together to build a better future through celebration and collective action.

Over three days, guests from across Europe will meet up to experience innovative brand pop-ups with stories and collections, panel talks, live music, physical and mental health activations, and even step inside the Metaverse.

Power of purpose
The Ground mainly targets Gen Z which is driven by a deep sense of purpose. The 18-29 year olds expect the brands they support to share the same values. Their priorities are sustainability, relationships, health and wellness, work and education as well as inclusivity and individuality.

The Ground features six distinct areas where visitors can take part in different experiences: Sport, Beauty, Music, Play, Soul and Talk provide inspiration and many moments to learn. Fashion is featured throughout all areas and is the connecting element of The Ground.

Special season topic: MAKE PEACE!
Building off the Good Life Goals (personal actions that everyone can take to help support the SDGs by the UN), The Ground focuses on one goal for each edition that touches people and brands at this moment in time. A goal that makes a positive contribution to the future, and is thus worth celebrating.

Due to the current conflicts in the world, this July’s goal is more clear than ever: PEACE! It will be reflected in a big charity auction of specially designed pieces of the exhibiting brands and partners.

1 ticket - 4 events
Taking place simultaneously as the trade show and conference formats SEEK, PREMIUM and FashionTech which will attract over 20,000 buyers, retailers, brands, professionals, influencers, and media to Berlin – The Ground will help to create lots of fashion buzz in the capital. The all-in-one ticket for trade visitors also guarantees access to The Ground.

Source:

PREMIUM Exhibitions GmbH