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16.11.2021

Gina Tricot and We aRe SpinDye in a resource-efficient collaboration

Gina Tricot releases its first collection that has been produced with We aRe SpinDye. The collection is part of Gina Tricot's innovation program Gina Lab. and consists of a coat, shirt, trousers and two bags colored with We aRe SpinDye's method.

With the collaboration, Gina Tricot continues to focus on sustainability, now with the coloring process at the center. Of all the resources that arise during the entire lifespan of a garment - from the production of raw materials, to recycling, 80% is used during the production phase itself. To maximize the effects of the sustainability changeover, an increased focus is required on the entire production process and in particular on the most resource-intensive of them all: the dyeing.

Gina Tricot releases its first collection that has been produced with We aRe SpinDye. The collection is part of Gina Tricot's innovation program Gina Lab. and consists of a coat, shirt, trousers and two bags colored with We aRe SpinDye's method.

With the collaboration, Gina Tricot continues to focus on sustainability, now with the coloring process at the center. Of all the resources that arise during the entire lifespan of a garment - from the production of raw materials, to recycling, 80% is used during the production phase itself. To maximize the effects of the sustainability changeover, an increased focus is required on the entire production process and in particular on the most resource-intensive of them all: the dyeing.

One of Gina Tricot's focus is to explore new methods and technologies in sustainability, which makes the collaboration with We aRe Spin Dye feel just right for us. Together we get a product with more durable and circular fibers, in addition with a more sustainable textile production with a focus on minimal water use. We are extremely proud of this collaboration. says Emma Garrote, Global Production & Sustainability Manager at Gina Tricot.

Gina Tricot is a shining example of an agile organization with short decision-making processes. They have managed to enthuse both the design and production department. It has been crucial to reach the launch of this collection that takes place today, says Andreas Andrén, CEO of We aRe SpinDye®.

Gina Tricot
Gina Tricot is a Swedish fashion brand that offers fashion to women in over 30 countries. Today, Gina Tricot has over 160 stores around Sweden, Norway, Denmark and Finland, as well as e-commerce throughout Europe. With around 1,900 employees, 98% of these are girls. For Gina Tricot, it is important to build pride from the inside out, we are a company that chooses to invest in and highlight women.

We aRe Spin Dye
The company is a Swedish cleantech company that provides and offers a process and platform for production and quality control that enables players in the fashion and clothing industry to significantly reduce their environmental impact. The company's business concept is to establish a new, sustainable and transparent standard for dyeing synthetic textiles in the fashion and apparel industry in a simple and user-friendly way.

More information:
We are SpinDye We aRe Spin Dye
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We aRe SpinDye

26.10.2021

We aRe SpinDye with its resource-saving dyeing technology in new collaboration

With its resource-saving dyeing technology, We aRe SpinDye takes place in H&M's latest Innovation Stories collection called Co-exist.

The use of We aRe SpinDye's technology contributes to reducing both water consumption and CO2 emissions, which in turn leads to a lower impact on the world's ecosystem and creates conditions for our co-existence with nature.

Up to 24% of a garment's entire climate footprint occurs during dyeing. We aRe SpinDye's technology can reduce the consumption of the earth's resources in textile production. On average, the reduction of water is -75%, chemicals -90% and energy consumption and CO2 emissions -30%.

In just one year, the clothing industry uses 9 billion cubic meters of water (which is in line with the annual need for drinkingwater for the entire population of our planet) and 168 million tons of process chemicals to dye fabrics. We aRe SpinDye now hopes that more players in the industry will pay attention to the ways that are available when it comes to resource-efficient dyeing process and quickly implement this technology in their production.

With its resource-saving dyeing technology, We aRe SpinDye takes place in H&M's latest Innovation Stories collection called Co-exist.

The use of We aRe SpinDye's technology contributes to reducing both water consumption and CO2 emissions, which in turn leads to a lower impact on the world's ecosystem and creates conditions for our co-existence with nature.

Up to 24% of a garment's entire climate footprint occurs during dyeing. We aRe SpinDye's technology can reduce the consumption of the earth's resources in textile production. On average, the reduction of water is -75%, chemicals -90% and energy consumption and CO2 emissions -30%.

In just one year, the clothing industry uses 9 billion cubic meters of water (which is in line with the annual need for drinkingwater for the entire population of our planet) and 168 million tons of process chemicals to dye fabrics. We aRe SpinDye now hopes that more players in the industry will pay attention to the ways that are available when it comes to resource-efficient dyeing process and quickly implement this technology in their production.

"The enormous resource consumption in the dyeing process is a global problem that must be addressed on a broad front. It is therefore inspiring to work with major brands with an organization that is sensitive to cutting-edge expertise and at the same time shows a willingness to work together to achieve common goals", says Andreas Andrén, CEO of We aRe SpinDye.

Source:

We aRe SpinDye

03.06.2021

We aRe Spin Dye signs collaboration agreement with Stokke As

We aRe Spin Dye (WRSD) AB (publ) (“WRSD”) has entered into a collaboration agreement with the Norwegian brand Stokke®. Stokke AS, a Norwegian manufacturer of children's furniture and accessories, is well known among parents of young children, since their mission is to manufacture products that strengthen the bond between parent and child.

Stokke is known for creating products that are designed to last a lifetime. High production standards, durable and robust materials, flexibility and adjustment options, together with timeless design, is a guarantee of long life for Stokke's products.

We aRe Spin Dye (WRSD) AB (publ) (“WRSD”) has entered into a collaboration agreement with the Norwegian brand Stokke®. Stokke AS, a Norwegian manufacturer of children's furniture and accessories, is well known among parents of young children, since their mission is to manufacture products that strengthen the bond between parent and child.

Stokke is known for creating products that are designed to last a lifetime. High production standards, durable and robust materials, flexibility and adjustment options, together with timeless design, is a guarantee of long life for Stokke's products.

Andreas Andrén, CEO of We aRe SpinDye views the collaboration with Stokke as a very exciting agreement with great potential:
-"Of course, our resource-efficient dyeing method is at the center of this collaboration. I have three children myself and as a parent of small children I know how important it is to have sustainable products. We aRe SpinDye will now be extending the life of Stokke's products. As a result of our textile fiber being homogeneously colored, our fabrics' test values are at the top for what is called "colorfastness to light". Our fabrics are thus bleached considerably less than conventionally dyed fabrics."

Janne Muri, project manager at Stokke for this collaboration, explains Stokke's view on sustainability.
"By taking care of our children, we also protect our planet. We strive for sustainable solutions in everything we do. High quality, sustainable materials and opportunities to adapt the products as the child grows, together with a timeless design, give our products a long lifespan that can last for generations. And with these core values in our group, it feels completely natural that we start a collaboration with We aRe SpinDye."

More information:
We aRe Spin Dye
Source:

We aRe Spin Dye

26.05.2021

We aRe Spin Dye signs collaboration agreement with Hugo Boss

We aRe Spin Dye (WRSD) AB (publ) (“WRSD”) enters into a collaboration agreement with the international premium brand, Hugo Boss.

Hugo Boss has a clear agenda for how they will gradually become even more sustainable. One of the company's intermediate goals is to have reduced total water consumption by 40% by 2025 - where WRSD is expected to be involved and contribute with competence and technology. The long term goal for Hugo Boss is to be completely climate neutral by 2050.

In November, Hugo Boss Ag entered the Dow Jones Sustainability Index (DJSI) World for the fourth year in a row. Hugo Boss is thus one of the four companies in the textile, clothing and luxury segment that have qualified for the index this year. Hugo Boss is also listed in the Dow Jones Sustainability Index (DJSI) Europe for the first time. In the assessment carried out by S&P Global, HUGO BOSS improved significantly compared with the previous year and received, among other things, the assessment “best in class” in several categories.

We aRe Spin Dye (WRSD) AB (publ) (“WRSD”) enters into a collaboration agreement with the international premium brand, Hugo Boss.

Hugo Boss has a clear agenda for how they will gradually become even more sustainable. One of the company's intermediate goals is to have reduced total water consumption by 40% by 2025 - where WRSD is expected to be involved and contribute with competence and technology. The long term goal for Hugo Boss is to be completely climate neutral by 2050.

In November, Hugo Boss Ag entered the Dow Jones Sustainability Index (DJSI) World for the fourth year in a row. Hugo Boss is thus one of the four companies in the textile, clothing and luxury segment that have qualified for the index this year. Hugo Boss is also listed in the Dow Jones Sustainability Index (DJSI) Europe for the first time. In the assessment carried out by S&P Global, HUGO BOSS improved significantly compared with the previous year and received, among other things, the assessment “best in class” in several categories.

Source:

We aRe Spin Dye